{"id":866,"date":"2021-07-29T13:05:51","date_gmt":"2021-07-29T11:05:51","guid":{"rendered":"https:\/\/besteto.pari.cz\/?page_id=866"},"modified":"2021-08-26T09:04:42","modified_gmt":"2021-08-26T07:04:42","slug":"shoptet-a-eshop-rychle-specialiste","status":"publish","type":"page","link":"https:\/\/www.besteto.cz\/sluzby\/shoptet-a-eshop-rychle-specialiste\/","title":{"rendered":"Shoptet a Eshop-rychle specialist\u00e9"},"content":{"rendered":"        <div id=\"component-60f693fba637f\" class=\"component component-jumbotron-icon mb-12\">\n          <div class=\"container\">\n              <div class=\"h-full md:mt-0 \">\n    <div class=\"flex flex-col h-full \">\n      <h1 class=\"text-3xl md:text-4xl lg:text-5xl font-bold\">Shoptet a&nbsp;Eshop-rychle specialist\u00e9<\/h1>\n            <div class=\"max-w-2xl text-lg lg:text-xl text-gray-500 mt-4 md:mt-6 lg:mt-8\"><p>Shoptet a&nbsp;Eshop-rychle zn\u00e1me jako svoje boty, a&nbsp;tak v\u00e1m r\u00e1di pom\u016f\u017eeme jak p\u0159i zakl\u00e1d\u00e1n\u00ed nov\u00e9ho e\u2011shopu, tak i&nbsp;p\u0159i vylep\u0161en\u00ed toho st\u00e1vaj\u00edc\u00edho. Projdeme, co by se dalo spole\u010dn\u00fdmi silami zlep\u0161it a\u0165 u\u017e z&nbsp;hlediska nastaven\u00ed Shoptetu, vzhledu str\u00e1nky \u010di organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed. Napoj\u00edme v\u0161echny z\u00e1sadn\u00ed marketingov\u00e9 kan\u00e1ly a&nbsp;vrhneme se spolu do reklamy.<\/p>\n<\/div>\n          <\/div>\n  <\/div>\n          <\/div>\n      <\/div>\n\n\n        <div id=\"component-60f6944fa6380\" class=\"component component-highlight-services bg-gray-100\">\n          <div class=\"container py-12 md:py-20 lg:py-24\">\n                      <div class=\"component component-heading\">\n          <div class=\"pb-8 md:pb-12 lg:pb-16\">\n              <div class=\"md:inline-block md:min-w-[20rem]\">\n    <h2 class=\"text-4xl md:text-5xl font-bold isolate\">S \u010d\u00edm v\u00e1m m\u016f\u017eeme pomoci?<\/h2>\n      <\/div>\n          <\/div>\n      <\/div>\n          <ul class=\"space-y-8 list-decimal\">\n                  <li class=\"flex items-start\">\n          <div class=\"w-6 h-6 lg:w-7 lg:h-7 flex-shrink-0 text-primary mr-4 mt-1\">\n                  <span class=\"svg svg-check h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full max-w-full\" viewBox=\"0 0 38.47 29.081\">\n  <path id=\"Path_844\" data-name=\"Path 844\" d=\"M3242.534-390.118l11.863,11.863,21.657-21.657\" transform=\"translate(-3240.059 402.387)\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"7\"\/>\n<\/svg>\n  <\/span>\n\n          <\/div>\n          <div>\n            <div class=\"text-2xl lg:text-3xl prose prose-primary font-bold\"><p><a href=\"https:\/\/www.besteto.cz\/sluzby\/ppc-reklama\/\">PPC reklama<\/a><\/p>\n<\/div>\n                          <div class=\"prose prose-lg text-gray-500 max-w-none mt-2 lg:mt-3\"><p>Znaj\u00ed lid\u00e9 v\u00e1\u0161 e\u2011shop a&nbsp;produkty, kter\u00e9 nab\u00edz\u00edte? Pom\u016f\u017eeme v\u00e1m ve f\u00e1zi startu i&nbsp;zab\u011bhnut\u00e9ho e\u2011shopu, kter\u00fd chce r\u016fst. Od shopping kampan\u00ed, p\u0159es remarketing, vyhled\u00e1vac\u00ed kampan\u011b a\u017e po ty obsahov\u00e9. Na Google, Skliku i&nbsp;Facebooku. Nastav\u00edme spole\u010dn\u011b pl\u00e1n tak, abychom oslovili u\u017eivatele ve v\u0161ech kroc\u00edch STDC modelu. Pr\u016fb\u011b\u017en\u011b v\u0161e optimalizujeme a&nbsp;vyhodnocujeme. Po celou dobu sledujeme c\u00edl, na kter\u00e9m jsme se spole\u010dn\u011b dohodli.<\/p>\n<\/div>\n                                  <\/div>\n        <\/li>\n                        <li class=\"flex items-start\">\n          <div class=\"w-6 h-6 lg:w-7 lg:h-7 flex-shrink-0 text-primary mr-4 mt-1\">\n                  <span class=\"svg svg-check h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full max-w-full\" viewBox=\"0 0 38.47 29.081\">\n  <path id=\"Path_844\" data-name=\"Path 844\" d=\"M3242.534-390.118l11.863,11.863,21.657-21.657\" transform=\"translate(-3240.059 402.387)\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"7\"\/>\n<\/svg>\n  <\/span>\n\n          <\/div>\n          <div>\n            <div class=\"text-2xl lg:text-3xl prose prose-primary font-bold\"><p><a href=\"https:\/\/www.besteto.cz\/sluzby\/srovnavace-zbozi\/\">Srovn\u00e1va\u010de zbo\u017e\u00ed<\/a><\/p>\n<\/div>\n                          <div class=\"prose prose-lg text-gray-500 max-w-none mt-2 lg:mt-3\"><p>Favi, Biano, Glami, Heureka nebo Zbo\u017e\u00ed? Zbo\u017e\u00e1ky, kter\u00e9 m\u00e1te ji\u017e rozb\u011bhnut\u00e9, zoptimalizujeme, a&nbsp;ty, kter\u00e9 nem\u00e1te, zalo\u017e\u00edme a&nbsp;z\u00e1kladn\u011b nastav\u00edme. \u00dapravy feed\u016f (od n\u00e1zv\u016f, kategori\u00ed k&nbsp;popisk\u016fm) p\u0159es Mergado jsou samoz\u0159ejmost\u00ed, abychom mohli z&nbsp;inzerce dostat co nejv\u00edce. A&nbsp;bez biddingu to v&nbsp;dne\u0161n\u00ed dob\u011b tak\u00e9&nbsp;nejde.<\/p>\n<\/div>\n                                  <\/div>\n        <\/li>\n                        <li class=\"flex items-start\">\n          <div class=\"w-6 h-6 lg:w-7 lg:h-7 flex-shrink-0 text-primary mr-4 mt-1\">\n                  <span class=\"svg svg-check h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full max-w-full\" viewBox=\"0 0 38.47 29.081\">\n  <path id=\"Path_844\" data-name=\"Path 844\" d=\"M3242.534-390.118l11.863,11.863,21.657-21.657\" transform=\"translate(-3240.059 402.387)\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"7\"\/>\n<\/svg>\n  <\/span>\n\n          <\/div>\n          <div>\n            <div class=\"text-2xl lg:text-3xl prose prose-primary font-bold\"><p><a href=\"https:\/\/www.besteto.cz\/sluzby\/google-tag-manager\/\">M\u011b\u0159\u00edc\u00ed k\u00f3dy a&nbsp;anal\u00fdza<\/a><\/p>\n<\/div>\n                          <div class=\"prose prose-lg text-gray-500 max-w-none mt-2 lg:mt-3\"><p>M\u00e1te na webu spr\u00e1vn\u011b nasazen\u00e9 m\u011b\u0159\u00edc\u00ed k\u00f3dy? V\u00edte, \u017ee se d\u00e1 m\u011b\u0159it i&nbsp;v\u00edce ud\u00e1losti ne\u017e jen objedn\u00e1vka a&nbsp;n\u00e1v\u0161t\u011bvnost?      V\u00edte, kam nej\u010dast\u011bji va\u0161i n\u00e1v\u0161t\u011bvn\u00edci klikaj\u00ed? Pom\u016f\u017eeme v\u00e1m to zjistit pomoc\u00ed heatmap. Navrhneme zm\u011bny a&nbsp;o v\u00fdsledn\u00fd n\u00e1vrh nech\u00e1me rozhodnout p\u0159\u00edmo z\u00e1kazn\u00edky \u2013 nasad\u00edme A\/B testov\u00e1n\u00ed a&nbsp;na z\u00e1klad\u011b v\u00fdsledk\u016f vybereme, kter\u00e1 varianta je ta nejlep\u0161\u00ed.<\/p>\n<\/div>\n                                  <\/div>\n        <\/li>\n                        <li class=\"flex items-start\">\n          <div class=\"w-6 h-6 lg:w-7 lg:h-7 flex-shrink-0 text-primary mr-4 mt-1\">\n                  <span class=\"svg svg-check h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full max-w-full\" viewBox=\"0 0 38.47 29.081\">\n  <path id=\"Path_844\" data-name=\"Path 844\" d=\"M3242.534-390.118l11.863,11.863,21.657-21.657\" transform=\"translate(-3240.059 402.387)\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"7\"\/>\n<\/svg>\n  <\/span>\n\n          <\/div>\n          <div>\n            <div class=\"text-2xl lg:text-3xl prose prose-primary font-bold\"><p><a href=\"https:\/\/www.besteto.cz\/sluzby\/seo\/\">Z\u00e1kladn\u00ed SEO nastaven\u00ed<\/a><\/p>\n<\/div>\n                          <div class=\"prose prose-lg text-gray-500 max-w-none mt-2 lg:mt-3\"><p>V p\u0159\u00edpad\u011b, \u017ee zat\u00edm nesb\u00edr\u00e1te hodnocen\u00ed p\u0159es Heureku nebo Zbo\u017e\u00ed, zeptejte se na zp\u011btnou vazbu d\u00edky automatizovan\u00e9 zpr\u00e1v\u011b a&nbsp;po\u017e\u00e1dejte o&nbsp;hodnocen\u00ed produktu na va\u0161em e\u2011shopu.<\/p>\n<\/div>\n                                  <\/div>\n        <\/li>\n                        <li class=\"flex items-start\">\n          <div class=\"w-6 h-6 lg:w-7 lg:h-7 flex-shrink-0 text-primary mr-4 mt-1\">\n                  <span class=\"svg svg-check h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full max-w-full\" viewBox=\"0 0 38.47 29.081\">\n  <path id=\"Path_844\" data-name=\"Path 844\" d=\"M3242.534-390.118l11.863,11.863,21.657-21.657\" transform=\"translate(-3240.059 402.387)\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"7\"\/>\n<\/svg>\n  <\/span>\n\n          <\/div>\n          <div>\n            <div class=\"text-2xl lg:text-3xl prose prose-primary font-bold\"><p><a href=\"https:\/\/www.besteto.cz\/sluzby\/seo\/\">Pokro\u010dil\u00e9 SEO nastaven\u00ed<\/a><\/p>\n<\/div>\n                          <div class=\"prose prose-lg text-gray-500 max-w-none mt-2 lg:mt-3\"><p>     Mrkneme na v\u00e1\u0161 web a&nbsp;navrhneme, co je pot\u0159eba upravit tak, aby vyhled\u00e1va\u010de dob\u0159e pracovaly s&nbsp;va\u0161\u00edm obsahem. Zpracujeme anal\u00fdzu kl\u00ed\u010dov\u00fdch slov, navrhneme vhodn\u00e1 t\u00e9mata pro obsah na va\u0161em webu (\u010dl\u00e1nky atd.) a&nbsp;d\u00e1me v\u00e1m tipy, jak upravit strukturu e\u2011shopu podle vyhled\u00e1vac\u00edch dotaz\u016f.<\/p>\n<\/div>\n                                  <\/div>\n        <\/li>\n                        <li class=\"flex items-start\">\n          <div class=\"w-6 h-6 lg:w-7 lg:h-7 flex-shrink-0 text-primary mr-4 mt-1\">\n                  <span class=\"svg svg-check h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full max-w-full\" viewBox=\"0 0 38.47 29.081\">\n  <path id=\"Path_844\" data-name=\"Path 844\" d=\"M3242.534-390.118l11.863,11.863,21.657-21.657\" transform=\"translate(-3240.059 402.387)\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"7\"\/>\n<\/svg>\n  <\/span>\n\n          <\/div>\n          <div>\n            <div class=\"text-2xl lg:text-3xl prose prose-primary font-bold\"><p><a href=\"https:\/\/www.besteto.cz\/sluzby\/copywriting\/\">Popisky kategori\u00ed<\/a><\/p>\n<\/div>\n                          <div class=\"prose prose-lg text-gray-500 max-w-none mt-2 lg:mt-3\"><p>Nejsou d\u016fle\u017eit\u00e9 jen nadpisy, ale i&nbsp;popisky jednotliv\u00fdch str\u00e1nek. M\u00e1te je u&nbsp;v\u0161ech kategori\u00ed na sv\u00e9m e\u2011shopu? Zkou\u0161eli jste v&nbsp;organick\u00e9m vyhled\u00e1v\u00e1n\u00ed, jak se v\u00e1m zobrazuj\u00ed jednotliv\u00e9 kategorie? Pokud popisky nem\u00e1te, nebo byste je cht\u011bli vylep\u0161it, r\u00e1di v\u00e1m s&nbsp;nimi pom\u016f\u017eeme.<\/p>\n<\/div>\n                                  <\/div>\n        <\/li>\n            <\/ul>\n          <\/div>\n      <\/div>\n\n\n        <div id=\"component-60f696b8c4cb9\" class=\"component component-contact-form\">\n          <div class=\"container relative py-12 md:py-20 lg:py-24\">\n                      <div class=\"component component-heading\">\n          <div class=\"pb-8 md:pb-12 lg:pb-16\">\n              <a href=\"\/kontakt\" class=\"group\">\n  <div class=\"md:inline-block md:min-w-[20rem]\">\n    <h2 class=\"text-4xl md:text-5xl font-bold isolate\">Napi\u0161te si o podrobn\u011bj\u0161\u00ed informace<\/h2>\n          <div class=\"flex items-center w-full max-w-md pt-3 pb-2 pl-4 pr-4 text-lg bg-primary text-white uppercase -mt-3 group-hover:pr-2 group-hover:bg-orange-700 transition-all ease-in-out duration-150\">Nebo n\u00e1m rovnou zavolejte        <div class=\"h-8 ml-4 group-hover:ml-6 text-white transition-all ease-in-out duration-150\">\n                <span class=\"svg svg-arrow h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" fill=\"none\" viewBox=\"0 0 24 24\" stroke=\"currentColor\">\n  <path stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\" d=\"M17 8l4 4m0 0l-4 4m4-4H3\" \/>\n<\/svg>  <\/span>\n\n        <\/div>\n              <\/div>\n      <\/div>\n  <\/a>\n          <\/div>\n      <\/div>\n        \n  \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f173-o1\" lang=\"cs-CZ\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/pages\/866#wpcf7-f173-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Kontaktn\u00ed formul\u00e1\u0159\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"173\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.8\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"cs_CZ\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f173-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"md:grid md:grid-cols-2 md:gap-x-12 gap-y-8 space-y-8 md:space-y-0\">\n<div><span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Jm\u00e9no a p\u0159\u00edjmen\u00ed\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><\/div>\n<div><span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"E-mail\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/div>\n<div><span class=\"wpcf7-form-control-wrap\" data-name=\"your-eshop\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"V\u00e1\u0161 e-shop\" value=\"\" type=\"text\" name=\"your-eshop\" \/><\/span><\/div>\n<div><span class=\"wpcf7-form-control-wrap\" data-name=\"your-feed\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"V\u00e1\u0161 XML feed\" value=\"\" type=\"text\" name=\"your-feed\" \/><\/span><\/div>\n<div><span class=\"wpcf7-form-control-wrap\" data-name=\"your-phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-text wpcf7-validates-as-tel\" aria-invalid=\"false\" placeholder=\"Telefon\" value=\"\" type=\"tel\" name=\"your-phone\" \/><\/span><\/div>\n<div class=\"col-span-2\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-message\"><textarea cols=\"40\" rows=\"3\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea\" aria-invalid=\"false\" placeholder=\"Zpr\u00e1va\" name=\"your-message\"><\/textarea><\/span><\/div>\n<div class=\"col-span-2\"><span class=\"wpcf7-form-control-wrap\" data-name=\"your-source\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Ud\u011bl\u00e1te n\u00e1m radost a nap\u00ed\u0161ete, kde jste se o n\u00e1s dozv\u011bd\u011bli?\" value=\"\" type=\"text\" name=\"your-source\" \/><\/span><\/div>\n<\/div>\n<div class=\"flex justify-end mt-8 md:mt-12 lg:mt-16\">\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner btn btn-primary\" type=\"submit\" value=\"Odeslat\" \/>\n<\/div><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"76\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n\n          <\/div>\n      <\/div>\n\n\n        <div id=\"component-611b96b62d47e\" class=\"component component-newsletter-form bg-gray-100\">\n          <div class=\"container mx-auto py-12 md:py-20 lg:py-24\">\n              <div class=\"md:max-w-2xl mx-auto\">\n          <div class=\"relative\">\n        <div class=\"absolute hidden lg:block -top-1 lg:-left-10 h-12\">\n                <span class=\"svg svg-newsletter h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full max-w-full\" viewBox=\"0 0 152.727 105\">\n  <g data-name=\"Group 2161\">\n    <g data-name=\"Group 2160\">\n      <path fill=\"#fce1d7\" d=\"M101.239 53.283l51.488 32.55V19.362z\" data-name=\"Path 1225\"\/>\n    <\/g>\n  <\/g>\n  <g data-name=\"Group 2163\">\n    <g data-name=\"Group 2162\">\n      <path fill=\"#fce1d7\" d=\"M0 19.362v66.475l51.488-32.55z\" data-name=\"Path 1226\"\/>\n    <\/g>\n  <\/g>\n  <g data-name=\"Group 2165\">\n    <g data-name=\"Group 2164\">\n      <path fill=\"#fce1d7\" d=\"M143.181 0H9.545A9.427 9.427 0 00.286 8.123l76.077 50.123L152.44 8.123A9.427 9.427 0 00143.181 0z\" data-name=\"Path 1227\"\/>\n    <\/g>\n  <\/g>\n  <g data-name=\"Group 2167\">\n    <g data-name=\"Group 2166\">\n      <path fill=\"#fce1d7\" d=\"M92.495 59.049l-13.507 8.9a4.793 4.793 0 01-5.25 0l-13.507-8.91-59.926 37.9a9.412 9.412 0 009.24 8.056h133.636a9.412 9.412 0 009.24-8.056z\" data-name=\"Path 1228\"\/>\n    <\/g>\n  <\/g>\n<\/svg>  <\/span>\n\n        <\/div>\n        <h2 class=\"text-3xl md:text-4xl text-primary font-bold isolate\">P\u0159ihlaste se k&nbsp;odb\u011bru novinek<\/h2>\n      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