{"id":11255,"date":"2023-08-29T11:28:00","date_gmt":"2023-08-29T09:28:00","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=11255"},"modified":"2025-02-06T14:50:54","modified_gmt":"2025-02-06T13:50:54","slug":"online-marketingove-kurzy","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/online-marketingove-kurzy\/","title":{"rendered":"8 tip\u016f na online marketingov\u00e9 kurzy, kter\u00e9 si m\u016f\u017eete ud\u011blat zdarma"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Uva\u017eujete o&nbsp;startu kari\u00e9ry v&nbsp;oblasti online marketingu? Nebo jste ji\u017e zku\u0161en\u00ed marke\u0165\u00e1ci a&nbsp;plavete si v&nbsp;digit\u00e1ln\u00edm sv\u011bt\u011b jako ryba ve vod\u011b? A\u0165 u\u017e pat\u0159\u00edte kamkoliv, rozhodn\u011b byste m\u011bli zbyst\u0159it a&nbsp;v\u011bnovat p\u00e1r minut \u010dten\u00ed tomuto \u010dl\u00e1nku. P\u0159edstav\u00edme v\u00e1m <strong>8&nbsp;nejobl\u00edben\u011bj\u0161\u00edch bezplatn\u00fdch vzd\u011bl\u00e1vac\u00edch port\u00e1l\u016f<\/strong>, kde naleznete jak samotn\u00e9 <strong>e\u2011learningov\u00e9 kurzy<\/strong>, tak i&nbsp;<strong>certifikovan\u00e1 \u0161kolen\u00ed<\/strong>. Nau\u010d\u00edte se tak n\u011bco nov\u00e9ho, p\u0159\u00edpadn\u011b opr\u00e1\u0161\u00edte sv\u00e9 dosavadn\u00ed znalosti a&nbsp;je\u0161t\u011b si vy\u0161perkujete va\u0161e CV nov\u00fdm certifik\u00e1tem. To zn\u00ed celkem l\u00e1kav\u011b, \u017ee?<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/calendly.com\/besteto\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"269\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/banner-besteto-konzultace-1-1024x269.png\" alt class=\"wp-image-25142\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/banner-besteto-konzultace-1-1024x269.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/banner-besteto-konzultace-1-300x79.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/banner-besteto-konzultace-1-768x202.png 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/banner-besteto-konzultace-1.png 1123w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">1. <strong>Digit\u00e1ln\u00ed gar\u00e1\u017e od Google<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Komplexn\u00ed pr\u016fvodce digit\u00e1ln\u00edho sv\u011bta<\/strong>, tak by se dala shrnout Digit\u00e1ln\u00ed gar\u00e1\u017e od Googlu. A\u0165 u\u017e jste zku\u0161en\u00fd market\u00e9r \u010di nem\u00e1te o&nbsp;online prost\u0159ed\u00ed zat\u00edm \u017e\u00e1dn\u00e9 pov\u011bdom\u00ed, podstoupen\u00edm digit\u00e1ln\u00ed gar\u00e1\u017ee ur\u010dit\u011b neprohloup\u00edte. I&nbsp;kdy\u017e se jedn\u00e1 o&nbsp;pom\u011brn\u011b obecn\u00e9 informace, velikou v\u00fdhodou je, \u017ee Google myslel na v\u0161echny oblasti digit\u00e1ln\u00edho sv\u011bta, tak\u017ee se n\u011bco nov\u00e9ho dozv\u00ed snad opravdu ka\u017ed\u00fd. \u0160kolen\u00ed prob\u00edh\u00e1 formou vide\u00ed v&nbsp;kombinaci s&nbsp;praktick\u00fdmi \u00fakoly. <strong>Aktu\u00e1ln\u011b v&nbsp;Digit\u00e1ln\u00ed gar\u00e1\u017ei najdete celkem 28 kurz\u016f<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/digitalni-garaz.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"730\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/digitalni-garaz.png\" alt=\"Digit\u00e1ln\u00ed gar\u00e1\u017e\n\" class=\"wp-image-17178\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/digitalni-garaz.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/digitalni-garaz-300x214.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/digitalni-garaz-768x548.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Uk\u00e1zka kurz\u016f, kter\u00e9 si m\u016f\u017eete ud\u011blat v&nbsp;Digit\u00e1ln\u00ed gar\u00e1\u017ei<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nicm\u00e9n\u011b, jedin\u00fd bezplatn\u00fd, ale z\u00e1rove\u0148 nejobs\u00e1hlej\u0161\u00ed z&nbsp;nich, je kurz <a href=\"https:\/\/learndigital.withgoogle.com\/digitalnigaraz\/course\/digital-marketing\"><strong>Z\u00e1klady digit\u00e1ln\u00edho marketingu<\/strong><\/a>, po jeho\u017e \u00fasp\u011b\u0161n\u00e9m dokon\u010den\u00ed z\u00edsk\u00e1te mezin\u00e1rodn\u011b uzn\u00e1van\u00fd certifik\u00e1t. Jedn\u00e1 se o&nbsp;<strong>26 tematick\u00fdch modul\u016f, kter\u00e9 v\u00e1s v&nbsp;r\u00e1mci 40 hodin postupn\u011b zasv\u011bt\u00ed do taj\u016f online marketingu<\/strong>. <\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><strong>Co v\u00e1s v&nbsp;Digit\u00e1ln\u00ed gar\u00e1\u017ei \u010dek\u00e1<\/strong><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Google v\u00e1s postupn\u011b provede samotn\u00fdm vstupem do sv\u011bta internetu &#8211;<strong> od tvorby vhodn\u00e9 strategie a\u017e po um\u011bn\u00ed v\u0161e spr\u00e1vn\u011b vyhodnotit<\/strong>. Nau\u010d\u00edte se, jak funguje vyhled\u00e1v\u00e1n\u00ed a&nbsp;jak v&nbsp;r\u00e1mci vyhled\u00e1v\u00e1n\u00ed inzerovat. Dozv\u00edte se, jak ze soci\u00e1ln\u00edch s\u00edt\u00ed vyt\u011b\u017eit maximum a&nbsp;jak za\u0159\u00eddit, aby mobiln\u00ed telefony pracovaly za v\u00e1s d\u00edky inzerci v&nbsp;mobiln\u00edch za\u0159\u00edzen\u00edch. Nemine v\u00e1s ani obsahov\u00e1 s\u00ed\u0165 a&nbsp;v\u0161e s&nbsp;n\u00ed spojen\u00e9 \u2013 od v\u00fdb\u011bru spr\u00e1vn\u00e9ho form\u00e1tu, p\u0159es spr\u00e1vn\u00e9 c\u00edlen\u00ed a&nbsp;p\u0159ipom\u00edn\u00e1n\u00ed se z\u00e1kazn\u00edk\u016fm a\u017e po vhodn\u00e9 vyhodnocen\u00ed. Nahl\u00e9dnete tak\u00e9 pod pokli\u010dku webov\u00e9 analytice a&nbsp;na z\u00e1v\u011br se dozv\u00edte t\u0159eba i&nbsp;to, jak rozjet expanzi do zahrani\u010d\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">2. <strong>Google Analytics Academy<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Google myslel tak\u00e9 na ty, kte\u0159\u00ed se cht\u011bj\u00ed l\u00e9pe orientovat<strong> v&nbsp;oblasti webov\u00e9 analytiky a&nbsp;um\u011bt co nejl\u00e9pe vyhodnotit v\u00fdsledky sv\u00e9ho \u00fasil\u00ed v&nbsp;online sv\u011bt\u011b<\/strong>. <a href=\"https:\/\/analytics.google.com\/analytics\/academy\/\"><strong>Google Analytics Academy<\/strong><\/a> kombinuje video\u0161kolen\u00ed s&nbsp;tzv. asistovan\u00fdmi prohl\u00eddkami uk\u00e1zkov\u00e9ho \u00fa\u010dtu. <strong>Ka\u017ed\u00e1 lekce je v\u017edy zakon\u010dena pr\u016fb\u011b\u017en\u00fdm testem<\/strong> (jedn\u00e1 se bu\u010f o&nbsp;ot\u00e1zky na teorii z&nbsp;videa \u010di praktick\u00e9 \u00fakoly v&nbsp;uk\u00e1zkov\u00e9m \u00fa\u010dtu obchodu Google Merchandise store). Pokud chcete z\u00edskat certifik\u00e1t, je pot\u0159eba, abyste v&nbsp;ka\u017ed\u00e9m testu byli alespo\u0148 z&nbsp;80&nbsp;% \u00fasp\u011b\u0161n\u00ed. \u0160kolen\u00ed na slu\u017ebu Google Analytics je rozd\u011bleno do dvou separ\u00e1tn\u00edch \u0161kolen\u00ed \u2013 <strong>GA pro za\u010d\u00e1te\u010dn\u00edky a&nbsp;GA pro pokro\u010dil\u00e9.<\/strong>&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><em><strong><a href=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/6\">GA pro za\u010d\u00e1te\u010dn\u00edky<\/a><\/strong><\/em> je vhodn\u00e9 p\u0159edev\u0161\u00edm pro ty, kte\u0159\u00ed s \u201eG\u00c1\u010dkama\u201c <strong>teprve opravdu za\u010d\u00ednaj\u00ed<\/strong>. \u0160kolitel\u00e9 v\u00e1s provedou z\u00e1kladn\u00edm nastaven\u00edm, p\u0159edstav\u00ed rozhran\u00ed cel\u00fdch G\u00c1\u010dek i&nbsp;se z\u00e1kladn\u00edmi p\u0159ehledy, a&nbsp;uvedou v\u00e1s do m\u011b\u0159en\u00ed konverz\u00ed.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><em><strong><a href=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/7\">GA pro pokro\u010dil\u00e9<\/a> <\/strong><\/em>se v\u011bnuje <strong>pokro\u010dilej\u0161\u00edm \u00fakon\u016fm<\/strong>, jako je nap\u0159\u00edklad tvorba roz\u0161\u00ed\u0159en\u00fdch filtr\u016f, vlastn\u00edch metrik, dimenz\u00ed a&nbsp;pr\u00e1ce s&nbsp;nimi. Tak\u00e9 se zde nau\u010d\u00edte nastavit m\u011b\u0159en\u00ed ud\u00e1lost\u00ed, segmentovat u\u017eivatele a&nbsp;n\u00e1v\u0161t\u011bvy a&nbsp;pozn\u00e1te kouzlo remarketingu.&nbsp;<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Uvid\u00edme, zda-li se \u010dasem do\u010dk\u00e1me podobn\u00e9ho \u0161kolen\u00ed tak\u00e9 na nov\u00e9, tolik diskutovan\u00e9 Google Analytics 4.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/google-analytics-academy-1.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/google-analytics-academy-1.png\" alt class=\"wp-image-17183\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/google-analytics-academy-1.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/google-analytics-academy-1-300x149.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/google-analytics-academy-1-768x382.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Mimo v\u00fd\u0161e uveden\u00e9 kurzy jsou k&nbsp;dispozici tak\u00e9 kurzy v&nbsp;angli\u010dtin\u011b<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><strong>3. Google Ads<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud se u\u017e n\u011bjak\u00fd ten p\u00e1tek pohybujete ve sv\u011bt\u011b PPC a&nbsp;m\u00e1te v&nbsp;mal\u00edku jak tvorbu kampan\u00ed, tak i&nbsp;jejich vyhodnocov\u00e1n\u00ed a&nbsp;optimalizaci, p\u0159ipravil si pro v\u00e1s Google \u0161est bezplatn\u00fdch certifikac\u00ed. Jedn\u00e1 se <strong>o&nbsp;vyhled\u00e1vac\u00ed s\u00ed\u0165 Google Ads, obsahovou s\u00ed\u0165 Google Ads, videoreklamy Google Ads, reklamy v&nbsp;N\u00e1kupech, aplikace Google Ads a&nbsp;m\u011b\u0159en\u00ed v&nbsp;Google Ads<\/strong>. Nutno podotknout, \u017ee se jedn\u00e1 pouze o&nbsp;certifikaci, \u010dili o&nbsp;samotn\u00fd soubor testov\u00fdch ot\u00e1zek, po jejich\u017e zodpov\u011bzen\u00ed s&nbsp;alespo\u0148 80% \u00fasp\u011b\u0161nost\u00ed z\u00edsk\u00e1te certifik\u00e1t na danou slu\u017ebu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>U ka\u017ed\u00e9ho t\u00e9matu je dostupn\u00e1 voliteln\u00e1 p\u0159\u00edprava od Googlu formou e\u2011learningov\u00fdch text\u016f, nicm\u00e9n\u011b ze zku\u0161enosti mohu potvrdit, \u017ee <strong>p\u0159ede\u0161l\u00e1 znalost a&nbsp;praxe dan\u00e9ho t\u00e9matu je velikou v\u00fdhodou<\/strong>, ne-li t\u00e9m\u011b\u0159 nutnost\u00ed pro \u00fasp\u011b\u0161n\u00e9 absolvov\u00e1n\u00ed. V\u0161e za\u010d\u00edn\u00e1 registrac\u00ed na <a href=\"https:\/\/skillshop.withgoogle.com\/\" title><strong>Skillshopu<\/strong><\/a>, kde naleznete v\u0161echny v\u00fd\u0161e zm\u00edn\u011bn\u00e9 certifikace. P\u0159i registraci bu\u010fte obez\u0159etn\u00ed a&nbsp;ujist\u011bte se, \u017ee se p\u0159ihla\u0161ujete pod spr\u00e1vn\u00fdm Google \u00fa\u010dtem a&nbsp;\u017ee je tento \u00fa\u010det v\u00e1z\u00e1n na va\u0161e jm\u00e9no. Ur\u010dit\u011b nechcete po absolvov\u00e1n\u00ed testu na certifik\u00e1tu vid\u011bt nam\u00edsto va\u0161eho jm\u00e9na n\u011bco ve smyslu \u201eTest Testovac\u00ed\u201c, \u201eAnonym 1234\u201c.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/google-ads.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"708\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/google-ads.png\" alt class=\"wp-image-17185\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/google-ads.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/google-ads-300x207.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/google-ads-768x531.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Google nab\u00edz\u00ed 6&nbsp;bezplatn\u00fdch certifikac\u00ed&nbsp;<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">4. <strong>Hubspot<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Dal\u0161\u00edm skv\u011bl\u00fdm zdrojem bezplatn\u00e9ho sebevzd\u011bl\u00e1v\u00e1n\u00ed je <strong><a href=\"https:\/\/academy.hubspot.com\/\">HubSpot Academy<\/a><\/strong>. Naleznete zde <strong>velk\u00e9 mno\u017estv\u00ed nejr\u016fzn\u011bj\u0161\u00edch kurz\u016f z&nbsp;oblasti online marketingu a&nbsp;v\u0161ech souvisej\u00edc\u00edch obor\u016f<\/strong>. Mezi t\u011bmito kurzy naleznete jak krat\u0161\u00ed verze (trvaj\u00edc\u00edch zpravidla do hodiny a&nbsp;p\u016fl, po jejich\u017e absolvov\u00e1n\u00ed nez\u00edsk\u00e1te certifik\u00e1t), tak i&nbsp;obs\u00e1hlej\u0161\u00ed certifikovan\u00e9 kurzy, kter\u00e9 zaberou klidn\u011b i&nbsp;n\u011bkolik hodin.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Velkou v\u00fdhodou je i&nbsp;velice poveden\u00fd filtr, d\u00edky kter\u00e9mu si m\u016f\u017eete <strong>vyselektovat kurzy p\u0159esn\u011b pro v\u00e1s<\/strong> \u2013 podle \u00farovn\u011b, t\u00e9matu \u010di dle d\u00e9lky trv\u00e1n\u00ed kurzu. Asi <strong>nejobl\u00edben\u011bj\u0161\u00ed je kurz Inbound marketingu<\/strong>, kter\u00fd v\u00e1s nau\u010d\u00ed, jak si z\u00edskat z\u00e1kazn\u00edky. Tento kurz v\u00e1s provede marketingovou automatizac\u00ed, tvorbou obsahu na webu, propagac\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch a&nbsp;mnoha dal\u0161\u00edmi n\u00e1stroji pro z\u00edsk\u00e1n\u00ed nov\u00fdch z\u00e1kazn\u00edk\u016f. Na HubSpot Academy ale naleznete i&nbsp;spoustu dal\u0161\u00edch zaj\u00edmav\u00fdch t\u00e9mat, jako je nap\u0159\u00edklad <strong>Social Media Marketing, SEO, Email Marketing nebo Content Marketing. <\/strong>\u010ce\u0161tina zde nen\u00ed podporov\u00e1na, nicm\u00e9n\u011b m\u00e1te alespo\u0148 o&nbsp;d\u016fvod v\u00edc opr\u00e1\u0161it si oborovou angli\u010dtinu \u2013 sounds good,&nbsp;right?<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/hubspot.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"881\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/hubspot.png\" alt class=\"wp-image-17187\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/hubspot.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/hubspot-300x258.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/hubspot-768x661.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">K dispozici m\u00e1te kurzy jak z&nbsp;marketingu, tak i&nbsp;z dal\u0161\u00edch obor\u016f<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><strong>5. EdX<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>EdX jsou <strong><a href=\"https:\/\/www.edx.org\/\">online bezplatn\u00e9 kurzy<\/a><\/strong>, kter\u00e9 jsou pod z\u00e1\u0161titou sv\u011btov\u00fdch univerzit, jako je Harvard, Boston, Australian National University a&nbsp;dal\u0161\u00ed. Tato platforma nab\u00edz\u00ed<strong> v\u00edce ne\u017e 3&nbsp;500 kurz\u016f ze v\u0161ech mo\u017en\u00fdch oblast\u00ed<\/strong>\u2009\u2014\u2009od historie, p\u0159es chemii, design a\u017e po IT, datovou anal\u00fdzu a&nbsp;digit\u00e1ln\u00ed marketing. V\u011bt\u0161ina t\u011bchto kurz\u016f je dostupn\u00fdch zdarma.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud si ale d\u011bl\u00e1te z\u00e1lusk na dal\u0161\u00ed certifik\u00e1t, bezplatn\u00e1 verze v\u00e1m bohu\u017eel sta\u010dit nebude. <strong>D\u00edky t\u00e9to free verzi z\u00edsk\u00e1te pouze do\u010dasn\u00fd p\u0159\u00edstup k&nbsp;jednotliv\u00fdm kurz\u016fm<\/strong>, nicm\u00e9n\u011b o&nbsp;n\u011bj p\u0159ijdete po uplynut\u00ed odhadovan\u00e9 doby na spln\u011bn\u00ed tohoto kurzu. Kurz m\u016f\u017eete za\u010d\u00edt ve free verzi a&nbsp;pokud v\u00e1s opravdu nadchne, <strong>m\u016f\u017eete si zaplatit plnou verzi a&nbsp;z\u00edskat neomezen\u00fd p\u0159\u00edstup k&nbsp;vide\u00edm, zn\u00e1mkovan\u00fdm test\u016fm, diskuzn\u00edm f\u00f3r\u016fm a&nbsp;p\u0159edev\u0161\u00edm k&nbsp;certifik\u00e1tu. <\/strong>Jak ji\u017e seznam p\u0159isp\u00edvaj\u00edc\u00edch univerzit napov\u00edd\u00e1, ani na EdXu s&nbsp;\u010de\u0161tinou nepo\u010d\u00edtejte.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/edx.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/edx.png\" alt class=\"wp-image-17189\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/edx.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/edx-300x162.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/edx-768x415.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Na EdX najdete kurzy od sv\u011btov\u00fdch \u0161kol<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">6. <strong>Blueprint od Facebooku<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Pokud se chcete st\u00e1t marketingov\u00fdmi odborn\u00edky na Facebook<\/strong>, pak byste rozhodn\u011b m\u011bli nav\u0161t\u00edvit vzd\u011bl\u00e1vac\u00ed port\u00e1l <strong><a href=\"https:\/\/cs-cz.facebook.com\/business\/learn\/courses\">Facebook Blueprint<\/a><\/strong>. Najdete zde p\u0159es <strong>90 e\u2011learningov\u00fdch online kurz\u016f<\/strong>, kter\u00e9 v\u00e1s provedou postupn\u011b od samotn\u00e9ho stanoven\u00ed marketingov\u00fdch c\u00edl\u016f, a\u017e po pokro\u010dilou tvorbu reklamy, techniky c\u00edlen\u00ed a&nbsp;jejich m\u011b\u0159en\u00ed. <strong>Jednotliv\u00e9 kurzy jsou rozd\u011bleny do 6&nbsp;tematick\u00fdch oblast\u00ed<\/strong>. Pokud v\u00e1s tr\u00e1p\u00ed nedostatek \u010dasu, pak v\u00e1s jist\u011b pot\u011b\u0161\u00ed, \u017ee jeden kurz v\u00e1m nezabere v\u00edce ne\u017e 20 minut. Tyto kurzy jsou zcela zdarma a&nbsp;jsou dostupn\u00e9 i&nbsp;v \u010desk\u00e9m jazyce.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><strong>Za poplatek m\u016f\u017eete z\u00edskat certifik\u00e1t a&nbsp;st\u00e1t se expertem na slu\u017eby od Facebooku<\/strong><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud chcete vystoupit z&nbsp;davu a&nbsp;bl\u00fdsknout se n\u011b\u010d\u00edm origin\u00e1ln\u00edm, pak v\u00e1m Facebook tuto mo\u017enost d\u00e1v\u00e1 formou certifikace, jako\u017eto nejvy\u0161\u0161\u00ed \u00farove\u0148 akreditace, kterou Facebook poskytuje a&nbsp;tak\u00e9 uzn\u00e1v\u00e1. Nutno podotknout, \u017ee jednotliv\u00e9 <strong>certifik\u00e1ty jsou dostupn\u00e9 pouze v&nbsp;angli\u010dtin\u011b<\/strong> (plus 9&nbsp;dal\u0161\u00edch jazyc\u00edch, \u010de\u0161tina mezi n\u011b zat\u00edm nepat\u0159\u00ed) a&nbsp;jsou zpoplatn\u011bny \u010d\u00e1stkou $150 USD za zkou\u0161ky typu \u201eprofessional\u201c a $99 USD za certifikaci \u201eassociate\u201c. Pokud se pro certifikaci rozhodnete, <strong>stanete se opravdov\u00fdm expertem na slu\u017eby Facebooku<\/strong> a&nbsp;d\u00edky z\u00edskan\u00e9mu digit\u00e1ln\u00edmu odznaku (kter\u00fd se bude skv\u011ble vyj\u00edmat na va\u0161em LindkeIn profilu nebo CV) si v\u00e1s najdou ti, kte\u0159\u00ed hledaj\u00ed Facebookov\u00e9 prof\u00edky.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/blueprint.png\"><img loading=\"lazy\" decoding=\"async\" width=\"932\" height=\"1024\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/blueprint.png\" alt class=\"wp-image-17191\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/blueprint.png 932w, https:\/\/www.besteto.cz\/wp-content\/uploads\/blueprint-273x300.png 273w, https:\/\/www.besteto.cz\/wp-content\/uploads\/blueprint-768x844.png 768w\" sizes=\"auto, (max-width: 932px) 100vw, 932px\" \/><\/a><figcaption class=\"wp-element-caption\">Kurzy Facebooku Blueprint<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><strong>7. Seduo<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud si netrouf\u00e1te na kurzy v&nbsp;angli\u010dtin\u011b, pak ur\u010dit\u011b nav\u0161tivte <strong><a href=\"https:\/\/www.seduo.cz\/\">Seduo<\/a><\/strong>. Jedn\u00e1 se o&nbsp;ryze \u010deskou vzd\u011bl\u00e1vac\u00ed platformu, kter\u00e1 <strong>nab\u00edz\u00ed velk\u00e9 mno\u017estv\u00ed online kurz\u016f<\/strong>. Nau\u010d\u00edte se tu nap\u0159\u00edklad to, jak pracovat na sv\u00e9m osobn\u00edm rozvoji, objevovat nejnov\u011bj\u0161\u00ed trendy ze sv\u011bta obchodu, efektinv\u011b pracovat v&nbsp;Excelu, Canv\u011b \u010di nap\u0159\u00edklad v&nbsp;Photoshopu a&nbsp;nebo se dozv\u00edte n\u011bco nov\u00e9ho z&nbsp;marketingu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>N\u011bktr\u00e9 kurzy jsou dostupn\u00e9 zcela zdarma, jin\u00e9 jsou zpoplatn\u011bny. Nicm\u00e9n\u011b velikou v\u00fdhodou je, \u017ee i&nbsp;<strong>kdy\u017e si vyberete bezplatn\u00fd kurz a&nbsp;\u00fasp\u011b\u0161n\u011b zvl\u00e1dnete z\u00e1v\u011bre\u010dn\u00fd test, z\u00edsk\u00e1te certiik\u00e1t o&nbsp;jeho \u00fasp\u011b\u0161n\u00e9m absolvov\u00e1n\u00ed.<\/strong> Abyste certifik\u00e1t z\u00edskali, sta\u010d\u00ed dos\u00e1hnout 80% \u00fasp\u011b\u0161nosti. Pokud se v\u00e1m test nezada\u0159\u00ed, nemus\u00edte zoufat, proto\u017ee mno\u017estv\u00ed pokus\u016f je neomezen\u00e9 a&nbsp;nav\u00edc po ne\u00fasp\u011b\u0161n\u00e9m pokusu m\u00e1te mo\u017enost nahl\u00e9dnout do va\u0161ich odpov\u011bd\u00ed a&nbsp;zjistit, co jste m\u011bli \u0161patn\u011b.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/seduo.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"663\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/seduo.png\" alt class=\"wp-image-17193\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/seduo.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/seduo-300x194.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/seduo-768x497.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Seduo<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><strong>8. V\u010deli\u0161t\u011b<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Chcete se nau\u010dit d\u011blat <strong>efektivn\u00ed internetov\u00fd marketing, kter\u00fd v\u00e1s odli\u0161\u00ed od konkurence<\/strong>? Marketingov\u00e1 agentura <a href=\"https:\/\/akademie.vceliste.cz\/vsechny-kurzy\/\" title>V\u010deli\u0161t\u011b<\/a> se specializuje na marketing, kter\u00fd v\u00e1m pravideln\u011b <strong>p\u0159inese nov\u00e9 z\u00e1kazn\u00edky<\/strong>, <strong>udr\u017e\u00ed ty st\u00e1vaj\u00edc\u00ed<\/strong> a&nbsp;vytvo\u0159\u00ed v\u00e1m <strong>dlouhodobou konkuren\u010dn\u00ed v\u00fdhodu<\/strong>. A&nbsp;to v\u0161e pomoc\u00ed kvalitn\u00edho obsahu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V Akademii V\u010deli\u0161t\u011b s&nbsp;v\u00e1mi budou sd\u00edlet skrze <strong>online videa jejich zku\u0161enosti a&nbsp;uk\u00e1\u017e\u00ed v\u00e1m, jak na kvalitn\u00ed obsah<\/strong>. Jejich vize je pomoc co nejv\u00edce projekt\u016fm, proto jsou <strong>v\u0161echny kurzy zdarma.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/akademie.vceliste.cz\/vsechny-kurzy\/\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/clipboard-august-29-2023-9-56-am-1-1024x472.png\" alt class=\"wp-image-19105\"><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/akademie.vceliste.cz\/vsechny-kurzy\/\" title>V\u010deli\u0161t\u011b<\/a><\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159ejeme v\u00e1m mnoho zdar\u016f na va\u0161\u00ed cest\u011b za vzd\u011bl\u00e1n\u00edm a&nbsp;pokud n\u00e1m v&nbsp;na\u0161em v\u00fd\u010dtu chyb\u00ed n\u011bjak\u00fd skv\u011bl\u00fd kurz, budeme moc r\u00e1di, kdy\u017e se o&nbsp;n\u011bm s&nbsp;n\u00e1mi pod\u011bl\u00edte v&nbsp;koment\u00e1\u0159\u00edch.<\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Uva\u017eujete o startu kari\u00e9ry v oblasti online marketingu? Nebo jste ji\u017e zku\u0161en\u00ed marke\u0165\u00e1ci a plavete si v digit\u00e1ln\u00edm sv\u011bt\u011b jako ryba ve vod\u011b? A\u0165 u\u017e pat\u0159\u00edte kamkoliv, rozhodn\u011b byste m\u011bli zbyst\u0159it a v\u011bnovat p\u00e1r minut \u010dten\u00ed tomuto \u010dl\u00e1nku. <\/p>\n","protected":false},"author":5,"featured_media":22215,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[285],"tags":[410,411,60,80,287],"class_list":["post-11255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ostatni","tag-digitalni-garaz","tag-kurzy","tag-google","tag-marketing","tag-onlinekurzy"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/11255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=11255"}],"version-history":[{"count":128,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/11255\/revisions"}],"predecessor-version":[{"id":25144,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/11255\/revisions\/25144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/22215"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=11255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=11255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=11255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}