{"id":12019,"date":"2021-11-11T16:44:00","date_gmt":"2021-11-11T15:44:00","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=12019"},"modified":"2022-11-22T08:27:16","modified_gmt":"2022-11-22T07:27:16","slug":"bio-na-instagramu","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/bio-na-instagramu\/","title":{"rendered":"6 praktick\u00fdch rad, jak si vylep\u0161it bio na Instagramu"},"content":{"rendered":"
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Pokud se na soci\u00e1ln\u00edch s\u00edt\u00edch pohybujete u\u017e n\u011bjak\u00fd ten p\u00e1tek, tak jste se ur\u010dit\u011b setkali s pojmem bio neboli \u017eivotopis. Je to takov\u00fd ten mal\u00fd \u201edetail\u201c v horn\u00ed \u010d\u00e1sti profilu. A pr\u00e1v\u011b do n\u011bj si m\u016f\u017eete napsat \u00fapln\u011b cokoliv. Doporu\u010dujeme tam vyp\u00edchnout hlavn\u00ed v\u00fdhody va\u0161\u00ed firmy <\/strong>nebo u\u017eivatel\u016fm ve zkratce \u0159\u00edct, \u010demu se v\u011bnujete a kde v\u00e1s najdou. Pro zjednodu\u0161en\u00ed nakupov\u00e1n\u00ed tam m\u016f\u017eete um\u00edstit i odkaz na v\u00e1\u0161 web<\/strong>. \u0158\u00edk\u00e1te si, kde za\u010d\u00edt? Sepsali jsme pro v\u00e1s 6 tip\u016f a trik\u016f, d\u00edky kter\u00fdm si vylad\u00edte bio na soci\u00e1ln\u00edch s\u00edt\u00edch<\/a> a\u017e do toho nejmen\u0161\u00edho detailu<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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1. Zvolte u\u017eivatelsk\u00e9 jm\u00e9no, kter\u00e9 se dob\u0159e pamatuje<\/h2>\n <\/div>\n <\/div>\n\n\n
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Dob\u0159e zapamatovateln\u00e9 jm\u00e9no hraje z\u00e1sadn\u00ed roli. Proto si s v\u00fdb\u011brem jm\u00e9na dejte opravdu z\u00e1le\u017eet. Pokud jste firma, dr\u017ete se n\u00e1zvu spole\u010dnosti<\/strong>, aby n\u00e1hodou nedo\u0161lo k z\u00e1m\u011bn\u011b. Pokud jste tv\u016frce, pou\u017eijte cel\u00e9 jm\u00e9no nebo p\u0159ezd\u00edvku<\/strong>, se kterou si v\u00e1s u\u017eivatel\u00e9 spojuj\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

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2. Vyberte profilov\u00fd obr\u00e1zek, kter\u00fd v\u00e1s bude reprezentovat<\/h2>\n <\/div>\n <\/div>\n\n\n
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Profilov\u00e1 fotografie d\u00e1v\u00e1 va\u0161emu profilu tv\u00e1\u0159<\/strong>. Mimo to se tak\u00e9 ukazuje u ka\u017ed\u00e9ho zve\u0159ejn\u011bn\u00e9ho p\u0159\u00edsp\u011bvku, videa nebo koment\u00e1\u0159e. A pokud u\u017eivatele toto mal\u00e9 kole\u010dko zaujme, pravd\u011bpodobn\u011b se prokliknou i na v\u00e1\u0161 profil, aby se o v\u00e1s dozv\u011bd\u011bli v\u00edc. Jste firma? Pak si dejte jako profilov\u00fd obr\u00e1zek logo. Jste tv\u016frce? Pak ur\u010dit\u011b zvolte svou profilovou fotku. <\/p>\n <\/div>\n <\/div>\n\n\n

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<\/a>
M\u011bjte na pam\u011bti, \u017ee profilov\u00fd obr\u00e1zek se zobraz\u00ed v\u017edy, kdy\u017e v\u00e1s budou u\u017eivatel\u00e9 hledat<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
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3. P\u0159idejte odkaz na v\u00e1\u0161 web<\/h2>\n <\/div>\n <\/div>\n\n\n
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V\u0161echny soci\u00e1ln\u00ed s\u00edt\u011b umo\u017e\u0148uj\u00ed do bia vlo\u017eit pouze jeden odkaz<\/strong>. M\u016f\u017ee to b\u00fdt odkaz na v\u00e1\u0161 web. Pokud ale chcete publikovat odkaz\u016f v\u00edce, doporu\u010dujeme pou\u017e\u00edt n\u00e1stroj Linktr.ee<\/a> nebo Milkshake<\/a><\/strong>. Oba n\u00e1stroje jsou ke sta\u017een\u00ed zcela zdarma a m\u016f\u017eete si je p\u0159izp\u016fsobit dle sv\u00fdch preferenc\u00ed. My jsme do Milkshake<\/a> vlo\u017eili odkazy na jednotliv\u00e9 \u010dl\u00e1nky, podcasty a odkaz na n\u00e1\u0161 web.<\/p>\n <\/div>\n <\/div>\n\n\n

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Pot\u0159ebujete zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webov\u00fdch str\u00e1nek, informovat u\u017eivatele o uveden\u00ed nov\u00e9ho produktu na e\u2011shop nebo chcete, aby odeb\u00edrali v\u00e1\u0161 newsletter? Je to jen na v\u00e1s \u2013 mo\u017enosti jsou prakticky nekone\u010dn\u00e9.<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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<\/a>
Takhle m\u016f\u017ee vypadat str\u00e1nka vytvo\u0159en\u00e1 p\u0159es Milkshake<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
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4. \u0158ekn\u011bte, kdo jste a co d\u011bl\u00e1te<\/h2>\n <\/div>\n <\/div>\n\n\n
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P\u0159edstavte se.<\/strong> Kr\u00e1tce a vysti\u017en\u011b sd\u011blte u\u017eivatel\u016fm to nejd\u016fle\u017eit\u011bj\u0161\u00ed. Prod\u00e1v\u00e1te elektroniku, kosmetiku nebo tvo\u0159\u00edte recepty? Nebojte se to napsat. Dejte si ale pozor na po\u010det znak\u016f, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt. <\/strong>Ten se na jednotliv\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch li\u0161\u00ed\u2009\u2014\u2009na Instagramu m\u016f\u017eete pou\u017e\u00edt a\u017e 150 znak\u016f, na Twitteru 160 a na TikToku jen 80 znak\u016f.<\/p>\n <\/div>\n <\/div>\n\n\n

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Do bia m\u016f\u017eete pou\u017e\u00edt i smajl\u00edky a jin\u00e9 styly p\u00edsma<\/a>.<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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<\/a>
Uv\u00e1d\u011bjte v\u017edy to nejd\u016fle\u017eit\u011bj\u0161\u00ed<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
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5. Vyu\u017eijte CTA tla\u010d\u00edtka<\/h2>\n <\/div>\n <\/div>\n\n\n
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Jestli chcete ze sv\u00e9ho profilu vyt\u011b\u017eit maximum, nezapome\u0148te pou\u017e\u00edt CTA tla\u010d\u00edtka<\/strong>. Pokud spr\u00e1vn\u011b zformulujete text, doc\u00edl\u00edte toho, aby publikum dokon\u010dilo po\u017eadovanou aktivitu\u2009\u2014\u2009a\u0165 u\u017e jde o sledov\u00e1n\u00ed nebo kliknut\u00ed na odkaz. <\/p>\n <\/div>\n <\/div>\n\n\n

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S CTA tla\u010d\u00edtky pracujte operativn\u011b a v\u017edy je p\u0159izp\u016fsobte tomu, \u010deho chcete dos\u00e1hnout.<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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A je\u0161t\u011b jedna dobr\u00e1 zpr\u00e1va pro v\u0161echny, kte\u0159\u00ed pou\u017e\u00edvaj\u00ed Instagram! Nov\u011b jsou odkazy ve Stories dostupn\u00e9 v\u0161em<\/strong> bez ohledu na po\u010det sleduj\u00edc\u00edch<\/strong>. My tuto novinku v\u00edt\u00e1me s otev\u0159enou n\u00e1ru\u010d\u00ed. Je to skv\u011bl\u00e1 cesta, jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu a prodej organickou cestou.<\/p>\n <\/div>\n <\/div>\n\n\n

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6. Kontaktn\u00ed \u00fadaje<\/h2>\n <\/div>\n <\/div>\n\n\n
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Kontaktn\u00ed \u00fadaje jsou dal\u0161\u00ed ned\u00edlnou sou\u010d\u00e1st\u00ed va\u0161eho profilu. Vypl\u0148te alespo\u0148 e\u2011mail a telefonn\u00ed \u010d\u00edslo<\/strong>, aby v\u00e1s mohli lid\u00e9 kdykoliv kontaktovat a nemuseli ztr\u00e1cet \u010das hled\u00e1n\u00edm.<\/p>\n <\/div>\n <\/div>\n\n\n

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Pokud m\u00e1te \u00fa\u010det na Instagramu propojen\u00fd se str\u00e1nkou na Facebooku, vypln\u00ed se v\u00e1m automaticky.<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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A jsme na konci. Napi\u0161te n\u00e1m do koment\u00e1\u0159\u016f, jestli jste objevili n\u011bjak\u00e9 nov\u00e9 tipy, kter\u00e9 na sv\u00e9m profilu vyzkou\u0161\u00edte. Jste nov\u00e1\u010dci na Instagramu? Pak se v\u00e1m ur\u010dit\u011b bude l\u00edbit na\u0161e p\u0159\u00edru\u010dka, ve kter\u00e9 jsme rozepsali Instagram od A po Z<\/a>. <\/strong><\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Pokud se na soci\u00e1ln\u00edch s\u00edt\u00edch pohybujete u\u017e n\u011bjak\u00fd ten p\u00e1tek, tak u\u017e jste se ur\u010dit\u011b setkali s pojmem bio neboli \u017eivotopis. V na\u0161em \u010dl\u00e1nku se dozv\u00edte, jak ho vylep\u0161it a na co si d\u00e1t pozor.<\/p>\n","protected":false},"author":5,"featured_media":12152,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[279],"tags":[7,75,289],"class_list":["post-12019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialni-site","tag-facebook","tag-instagram","tag-pinterest"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/12019"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=12019"}],"version-history":[{"count":110,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/12019\/revisions"}],"predecessor-version":[{"id":17143,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/12019\/revisions\/17143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/12152"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=12019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=12019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=12019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}