{"id":12825,"date":"2022-01-11T15:52:31","date_gmt":"2022-01-11T14:52:31","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=12825"},"modified":"2022-11-22T07:39:13","modified_gmt":"2022-11-22T06:39:13","slug":"trendy-v-marketingu-2022","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/trendy-v-marketingu-2022\/","title":{"rendered":"Trendy v marketingu 2022: Autenticita a influence\u0159i"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Rok 2022 je tady! Spolu s&nbsp;n\u00edm se m\u016f\u017eete t\u011b\u0161it na nov\u00e9 v\u00fdzvy a&nbsp;trendy, kter\u00e9 n\u00e1s v&nbsp;online marketingu \u010dekaj\u00ed. Digit\u00e1ln\u00ed marketing se neust\u00e1le m\u011bn\u00ed a&nbsp;vyv\u00edj\u00ed, proto je pot\u0159eba j\u00edt s&nbsp;dobou a&nbsp;dr\u017eet krok s&nbsp;aktu\u00e1ln\u00edmi trendy. <strong>Sepsali jsme pro v\u00e1s 5&nbsp;trend\u016f, kter\u00e9 n\u00e1s v&nbsp;roce 2022 \u010dekaj\u00ed.<\/strong> Tak se na n\u011b poj\u010fme spole\u010dn\u011b pod\u00edvat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">1. Ochrana osobn\u00edch \u00fadaj\u016f ovlivn\u00ed v\u00fdkon reklamn\u00edch kampan\u00ed<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Konec roku byl n\u00e1ro\u010dn\u00fd. Pokud m\u00e1te e\u2011shop, ur\u010dit\u011b jste se pomalu p\u0159ipravovali na <strong>nov\u00fd z\u00e1kon o&nbsp;elektronick\u00fdch komunikac\u00edch<\/strong>, kter\u00fd plat\u00ed v&nbsp;\u010cesk\u00e9 republice <strong>od 1. ledna 2022.<\/strong> Na z\u00e1klad\u011b tohoto z\u00e1kona se m\u016f\u017ee ka\u017ed\u00fd u\u017eivatel rozhodnout s&nbsp;jak\u00fdmi cookies bude na webu souhlasit a&nbsp;s&nbsp;jak\u00fdmi ne. Pokud jste li\u0161tu stihli nasadit, ur\u010dit\u011b jste se setkali s&nbsp;<strong>men\u0161\u00edmi v\u00fdkyvy ve v\u00fdsledc\u00edch inzerce a&nbsp;n\u00e1v\u0161t\u011bvnosti webu<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Bohu\u017eel to nen\u00ed jedin\u00e1 \u201cr\u00e1na\u201d, kterou market\u00e9\u0159i dostali.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Spole\u010dnost Apple vy\u017eaduje, aby aplikace, kter\u00e9 prov\u00e1d\u011bj\u00ed \u201csledov\u00e1n\u00ed\u201d, zobrazovaly na za\u0159\u00edzen\u00edch se <strong>syst\u00e9mem iOS 14.5<\/strong> v\u00fdzvu v&nbsp;souladu s&nbsp;<a href=\"https:\/\/developer.apple.com\/documentation\/apptrackingtransparency\" title=\"https:\/\/developer.apple.com\/documentation\/apptrackingtransparency\">AppTrackingTransparency Framework<\/a>. To znamen\u00e1, \u017ee Apple v\u00fdslovn\u011b zakazuje shroma\u017e\u010fovat a&nbsp;sd\u00edlet ur\u010dit\u00e1 data, pokud to u\u017eivatel\u00e9 sami nedovol\u00ed.<\/li><li><strong>Safari a&nbsp;Firefox<\/strong> ji\u017e ve sv\u00e9m v\u00fdchoz\u00edm nastaven\u00ed blokuj\u00ed soubory t\u0159et\u00edch stran.<\/li><li><strong>Spole\u010dnost Google <\/strong>m\u011bla v&nbsp;pl\u00e1nu p\u0159estat podporovat soubory cookies t\u0159et\u00edch stran v&nbsp;prohl\u00ed\u017ee\u010di do roku 2022. Tuto zm\u011bnu n\u00e1sledn\u011b odlo\u017eila na rok&nbsp;2023.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Ochrana osobn\u00edch \u00fadaj\u016f u\u017eivatel\u016f je zkr\u00e1tka na prvn\u00edm m\u00edst\u011b<\/strong>. Z&nbsp;pohledu u\u017eivatele je to ur\u010dit\u011b super krok. Market\u00e9\u0159i a\u017e tak nej\u00e1saj\u00ed. D\u00edky t\u011bmto zm\u011bn\u00e1m bude c\u00edlen\u00ed na potenci\u00e1ln\u00ed klienty mnohem slo\u017eit\u011bj\u0161\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"309\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/statistiky-trendy.png\" alt=\"Statistiky - ochrana osobn\u00edch \u00fadaj\u016f\" class=\"wp-image-17116\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/statistiky-trendy.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/statistiky-trendy-300x91.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/statistiky-trendy-768x232.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Statistiky\u2009\u2014\u2009ochrana osobn\u00edch \u00fadaj\u016f<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">2. Omnichannel marketing bude nutnost\u00ed<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Z\u00e1kazn\u00edky budete muset zaujmout. S&nbsp;t\u00edm v\u00e1m m\u016f\u017ee pomoci <strong>omnichannel marketing<\/strong>, kter\u00fd se zam\u011b\u0159uje na komunikaci se z\u00e1kazn\u00edkem jako na <strong>jeden komplexn\u00ed a&nbsp;konzistentn\u00ed z\u00e1\u017eitek, kter\u00fd se odehr\u00e1v\u00e1 na v\u00edce kan\u00e1lech sou\u010dasn\u011b<\/strong> (e\u2011mailing, ti\u0161t\u011bn\u00e1 reklama, webov\u00e9 str\u00e1nky, soci\u00e1ln\u00ed s\u00edt\u011b a&nbsp;e\u2011shop). Ne\u017e dojde z\u00e1kazn\u00edk do bodu koup\u011b, projde r\u016fzn\u00fdmi kan\u00e1ly, aby se dozv\u011bd\u011bl o&nbsp;produktu co nejv\u00edce informac\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/omnichannel-marketing.png\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"651\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/omnichannel-marketing.png\" alt=\"Omnichannel marketing\" class=\"wp-image-17114\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/omnichannel-marketing.png 850w, https:\/\/www.besteto.cz\/wp-content\/uploads\/omnichannel-marketing-300x230.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/omnichannel-marketing-768x588.png 768w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/><\/a><figcaption>Omnichannel marketing<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p id=\"tw-target-text\">Skv\u011blou uk\u00e1zkou m\u016f\u017ee b\u00fdt nap\u0159\u00edklad <a href=\"https:\/\/www.ikea.com\/cz\/cs\/customer-service\/contact-us\/\" title=\"https:\/\/www.ikea.com\/cz\/cs\/customer-service\/contact-us\/\"><strong>IKEA<\/strong><\/a>. Ta umo\u017e\u0148uje v\u0161em u\u017eivatel\u016fm objedn\u00e1vat produkty prost\u0159ednictv\u00edm<strong> internetov\u00e9ho obchodu, mobiln\u00ed aplikace, telefonn\u00edho hovoru nebo n\u00e1v\u0161t\u011bvy m\u00edstn\u00edho obchodu<\/strong>. A&nbsp;co v\u00edc, IKEA nab\u00edz\u00ed v\u0161echny mo\u017en\u00e9 mo\u017enosti kontaktu, v\u010detn\u011b chatu s&nbsp;podporou.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">3. Video bude s\u00e1zka na jistotu<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Cht\u011bli jste se minul\u00fd rok zam\u011b\u0159it na video, ale z&nbsp;n\u011bjak\u00e9ho d\u016fvodu v\u00e1m to nevy\u0161lo? Te\u010f m\u00e1te jedine\u010dnou \u0161anci to dot\u00e1hnout do konce\u2009\u2014\u2009i&nbsp;<strong>v&nbsp;roce 2022 bude hr\u00e1t video d\u016fle\u017eitou roli<\/strong>. Nav\u00edc nepot\u0159ebujete \u017e\u00e1dn\u00e9 drah\u00e9 profi vybaven\u00ed. Sta\u010d\u00ed dobr\u00fd mobiln\u00ed telefon, trochu kreativity a&nbsp;skv\u011bl\u00e9 video m\u016f\u017ee b\u00fdt na&nbsp;sv\u011bt\u011b.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" title=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\"><strong>79&nbsp;% u\u017eivatel\u016f<\/strong><\/a> uvedlo, \u017ee po zhl\u00e9dnut\u00ed videa byli p\u0159esv\u011bd\u010deni o&nbsp;koupi produktu nebo sta\u017een\u00ed aplikace.<\/li><li><strong>YouTube<\/strong> je druh\u00fd nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed web v&nbsp;USA podle <a href=\"https:\/\/ahrefs.com\/blog\/most-visited-websites\/\" title=\"https:\/\/ahrefs.com\/blog\/most-visited-websites\/\"><strong>organick\u00e9 n\u00e1v\u0161t\u011bvnosti<\/strong><\/a>.<\/li><li><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" title=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\"><strong>91&nbsp;% market\u00e9r\u016f<\/strong><\/a> je p\u0159esv\u011bd\u010deno, \u017ee d\u00edky pandemii je pro firmy video marketing mnohem zaj\u00edmav\u011bj\u0161\u00ed ne\u017e p\u0159ed&nbsp;n\u00ed.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.besteto.cz\/editace-videa\/\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/css-kvinono-blog-1-1024x256.gif\" alt><\/a><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">4. Influencer marketing<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Spolupr\u00e1ce, spolupr\u00e1ce a&nbsp;zase ta spolupr\u00e1ce. Tak schv\u00e1ln\u011b, kolikr\u00e1t jste se p\u0159istihli, \u017ee jste si na z\u00e1klad\u011b n\u011b\u010d\u00edho n\u00e1zoru po\u0159\u00eddili produkt, o&nbsp;kter\u00e9m doty\u010dn\u00fd mluvil? Minim\u00e1ln\u011b jednou to ur\u010dit\u011b bylo. Na tom ale nen\u00ed v\u016fbec nic \u0161patn\u00e9ho, proto\u017ee ne nadarmo se \u0159\u00edk\u00e1, \u017ee <strong>influencer marketing h\u00fdbe sv\u011btem<\/strong>. A&nbsp;ani letos tomu nebude jinak.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">A pro\u010d se toho neb\u00e1t a&nbsp;zkusit to?<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>63&nbsp;% spot\u0159ebitel\u016f<\/strong> d\u016fv\u011b\u0159uje n\u00e1zor\u016fm influencer\u016f.<\/li><li><strong>58&nbsp;% u\u017eivatel\u016f<\/strong> si koupilo za posledn\u00edch 6&nbsp;m\u011bs\u00edc\u016f produkt na z\u00e1klad\u011b doporu\u010den\u00ed od influencera.<\/li><li><a href=\"https:\/\/sintera.cz\/cz\/detail-novinky\/komplexni-data-o-cz-sk-influencerech-na-instagramu---kveten-2020\" title=\"https:\/\/sintera.cz\/cz\/detail-novinky\/komplexni-data-o-cz-sk-influencerech-na-instagramu---kveten-2020\"><strong>Instagram<\/strong><\/a> nen\u00ed soci\u00e1ln\u00ed s\u00ed\u0165 jen pro&nbsp;mlad\u00e9.<\/li><li><a href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/12\/tiktok-se-stal-nejnavstevovanejsi-internetovou-strankou-sveta\/\" title=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/12\/tiktok-se-stal-nejnavstevovanejsi-internetovou-strankou-sveta\/\"><strong>TikTok<\/strong><\/a> se stal <strong>nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed str\u00e1nkou na sv\u011bt\u011b<\/strong>.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">5. Nezapom\u00ednejte na autenticitu<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Marketing se v&nbsp;posledn\u00edch letech v\u00fdrazn\u011b prom\u011bnil. U\u017eivatel\u00e9 u\u017e nereaguj\u00ed na dokonal\u00e9 a&nbsp;vy\u0161katulkovan\u00e9 fotky, videa \u010di jin\u00fd obsah. <strong>Oce\u0148uj\u00ed p\u0159edev\u0161\u00edm autenticitu<\/strong>. Jedn\u00edm z&nbsp;nejlep\u0161\u00edch zp\u016fsob\u016f, jak toho doc\u00edlit, je vytv\u00e1\u0159et skute\u010dn\u00fd obsah. <strong>\u017div\u00e9 rozhovory, streamov\u00e1n\u00ed a&nbsp;fotky bez retu\u0161ov\u00e1n\u00ed a&nbsp;dal\u0161\u00edch \u00faprav.<\/strong> Nevad\u00ed, kdy\u017e to nebude dokonal\u00e9 a&nbsp;budete d\u011blat chyby, proto\u017ee o&nbsp;tom ta autenticita pr\u00e1v\u011b je. Uvid\u00edte, \u017ee va\u0161i fanou\u0161ci tento typ obsahu ocen\u00ed.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/socialni-site-versus-realita.png\"><img loading=\"lazy\" decoding=\"async\" width=\"951\" height=\"481\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/socialni-site-versus-realita.png\" alt class=\"wp-image-17112\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/socialni-site-versus-realita.png 951w, https:\/\/www.besteto.cz\/wp-content\/uploads\/socialni-site-versus-realita-300x152.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/socialni-site-versus-realita-768x388.png 768w\" sizes=\"(max-width: 951px) 100vw, 951px\" \/><\/a><figcaption>Zdroj: <a href=\"https:\/\/www.facebook.com\/superwrong\/posts\/social-media-vs-realityby-etoluz-__follow-superwrongmagazine-for-more\/1311621325845778\/\">Superwrong magazine<\/a><\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Co \u0159\u00edk\u00e1te na online marketingov\u00e9 trendy pro rok 2022? Pust\u00edte se do nich nebo z\u016fstanete u&nbsp;star\u00e9 \u201cosv\u011bd\u010den\u00e9\u201d klasiky? Dejte n\u00e1m v\u011bd\u011bt do koment\u00e1\u0159\u016f!<\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ka\u017ed\u00fd, kdo se pohybuje v online marketingu, by m\u011bl m\u00edt p\u0159ehled o aktu\u00e1ln\u00edch trendech v online sv\u011bt\u011b. Marketingov\u00e9 trendy rostou raketovou rychlost\u00ed a m\u016f\u017ee se st\u00e1t, \u017ee si n\u011bkter\u00fdch prost\u011b nev\u0161imnete. A proto jsme tady my, abychom v\u00e1m uk\u00e1zali ty nejlep\u0161\u00ed.<\/p>\n","protected":false},"author":5,"featured_media":17124,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[285],"tags":[92],"class_list":["post-12825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ostatni","tag-online-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/12825"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=12825"}],"version-history":[{"count":57,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/12825\/revisions"}],"predecessor-version":[{"id":18074,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/12825\/revisions\/18074"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/17124"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=12825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=12825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=12825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}