{"id":12906,"date":"2022-02-03T13:39:05","date_gmt":"2022-02-03T12:39:05","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=12906"},"modified":"2022-11-14T12:42:28","modified_gmt":"2022-11-14T11:42:28","slug":"marketingove-novinky-71","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketingove-novinky-71\/","title":{"rendered":"LinkedIn p\u0159ich\u00e1z\u00ed s kopi\u00ed Clubhouse a Bolt spou\u0161t\u00ed Bolt Market"},"content":{"rendered":"        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Z marketingu u&nbsp;n\u00e1s a&nbsp;ve sv\u011bt\u011b<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Facebook<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/newsfeed.cz\/facebook-pridava-nove-moderovani-komentaru-a-live-chat-podporu\/\" title=\"https:\/\/newsfeed.cz\/facebook-pridava-nove-moderovani-komentaru-a-live-chat-podporu\/\">Facebook<\/a> ohl\u00e1sil <strong>novou sadu n\u00e1stroj\u016f<\/strong>, kter\u00e9 pot\u011b\u0161\u00ed p\u0159edev\u0161\u00edm tv\u016frce obsahu. T\u011b\u0161it se m\u016f\u017eete nap\u0159\u00edklad na n\u00e1stroje pro moderov\u00e1n\u00ed koment\u00e1\u0159\u016f a&nbsp;podporu na \u017eiv\u00e9m chatu. Velk\u00e1 novinka \u010dek\u00e1 tak\u00e9 b\u011b\u017en\u00e9 u\u017eivatele.&nbsp;<\/li><li>\u010ce\u0161i na <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/12\/cesi-na-fb-nejvice-sdileli-zpravu-o-laboratornim-puvodu-koronaviru\/\" title=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/12\/cesi-na-fb-nejvice-sdileli-zpravu-o-laboratornim-puvodu-koronaviru\/\">Facebooku<\/a> nejv\u00edce sd\u00edleli zpr\u00e1vu o<strong> laboratorn\u00edm p\u016fvodu koronaviru<\/strong>. <\/li><li><a href=\"https:\/\/newsfeed.cz\/creator-studio-nabidne-nove-funkce\/\" title=\"Facebook\">Facebook<\/a> p\u0159id\u00e1v\u00e1 do Creator Studia <strong>dva nov\u00e9 prvky<\/strong>. Najdete tam mo\u017enost zv\u00fdrazn\u011bn\u00e9ho n\u00e1hledu video p\u0159\u00edb\u011bh\u016f a&nbsp;nov\u00fd zp\u016fsob n\u00e1hledu obsahu v&nbsp;kan\u00e1lu p\u0159\u00edsp\u011bvk\u016f.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/facebook-vyzyva-k-integraci-funkce-sdileni-stories-v-aplikacich\/\" title=\"Facebook\">Facebook<\/a> chce, aby lid\u00e9 v\u00edce<strong> pou\u017e\u00edvali Stories<\/strong>. Nyn\u00ed se zam\u011b\u0159il na v\u00fdvoj\u00e1\u0159e, kter\u00e9 nab\u00e1d\u00e1, aby funkcionalitu pro sd\u00edlen\u00ed do p\u0159\u00edb\u011bh\u016f integrovali i&nbsp;do sv\u00fdch aplikac\u00ed. C\u00edlem je zv\u00fd\u0161it jejich propagaci a&nbsp;z\u00e1rove\u0148 d\u00e1t u\u017eivatel\u016fm v\u00edce mo\u017enost\u00ed, jak tvo\u0159it obsah.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/facebook-upravuje-zasady-pro-inzerenty-a-prodejce\/\" title=\"Facebook\">Facebook<\/a> aktualizuje po\u017eadavky, kter\u00e9 se vztahuj\u00ed na<strong> inzerenty z&nbsp;oblasti e\u2011commerce<\/strong>. Pokud chcete prod\u00e1vat zbo\u017e\u00ed \u010di slu\u017eby prost\u0159ednictv\u00edm Facebook a&nbsp;Instagram Shops prost\u0159ednictv\u00edm str\u00e1nky na Facebooku, Instagramov\u00e9ho profilu anebo p\u0159es Facebook Marketplace, doporu\u010dujeme zjistit, co je nov\u00e9ho, abyste se vyhnuli poru\u0161en\u00ed pravidel.<\/li><li><a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/meta-vyviji-eticky-ramec-pro-vyuzivani-virtualnich-influenceru__s288x16432.html\" title=\"Meta (Facebook)\">Meta (Facebook)<\/a> vyv\u00edj\u00ed <strong>etick\u00fd r\u00e1mec<\/strong> pro vyu\u017e\u00edv\u00e1n\u00ed virtu\u00e1ln\u00edch influencer\u016f.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/facebook-odstrani-profilova-videa\/\" title=\"Facebook\">Facebook<\/a> <strong>za\u010dne odstra\u0148ovat videa<\/strong>, kter\u00e1 maj\u00ed u\u017eivatel\u00e9 nahran\u00e1 jako alternativu profilov\u00e9 fotky. Zm\u011bna za\u010dne platit od 7.&nbsp;\u00fanora.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Instagram<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/newsfeed.cz\/na-co-se-instagram-zameri-v-roce-2022\/\" title=\"https:\/\/newsfeed.cz\/na-co-se-instagram-zameri-v-roce-2022\/\">Instagram<\/a><strong> <\/strong>nast\u00ednil, \u010demu se chce v&nbsp;leto\u0161n\u00edm roce nejv\u00edce v\u011bnovat. V&nbsp;hled\u00e1\u010dku bude m\u00edt prim\u00e1rn\u011b \u010dty\u0159i oblasti \u2013 <strong>video, komunikaci, transparentnost a&nbsp;tv\u016frce.&nbsp;<\/strong><\/li><li><strong>Novinky<\/strong> na <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/novinky-na-instagramu--boomerang-z-kazdeho-videa-nebo-sdileni-obrazovky__s288x16402.html\" title=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/novinky-na-instagramu--boomerang-z-kazdeho-videa-nebo-sdileni-obrazovky__s288x16402.html\">Instagramu<\/a>: Boomerang z&nbsp;ka\u017ed\u00e9ho videa nebo sd\u00edlen\u00ed obrazovky.&nbsp;<\/li><li><strong>Odznaky pro \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed, kter\u00e9 umo\u017e\u0148uj\u00ed div\u00e1k\u016fm podpo\u0159it tv\u016frce<\/strong>, zavedl <a href=\"https:\/\/newsfeed.cz\/ig-live-nabidne-odznaky-automaticky\/\" title=\"Instagram\">Instagram<\/a> v&nbsp;lo\u0148sk\u00e9m roce. Nyn\u00ed je p\u0159id\u00e1v\u00e1 do v\u00fdchoz\u00edho nastaven\u00ed, a&nbsp;to ve v\u0161ech regionech, kde jsou moment\u00e1ln\u011b k&nbsp;dispozici.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-testuje-nove-rozlozeni-prispevku-v-profilu\/\" title=\"Instagram\">Instagram<\/a> testuje novou funkcionalitu, kter\u00e1 by na profilech umo\u017enila<strong> zm\u011bnit uspo\u0159\u00e1d\u00e1n\u00ed takzvan\u00e9 m\u0159\u00ed\u017eky fotografi\u00ed <\/strong>a&nbsp;upravit d\u0159\u00edve zve\u0159ejn\u011bn\u00e9 obr\u00e1zky do libovoln\u00e9ho po\u0159ad\u00ed.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-spousti-chronologicky-feed\/\" title=\"Instagram\">Instagram<\/a> za\u010d\u00edn\u00e1 znovu zav\u00e1d\u011bt <strong>chronologick\u00fd feed<\/strong>, kde se obsah zobraz\u00ed na z\u00e1klad\u011b \u010dasov\u00e9 osy. K&nbsp;dispozici tak budou celkem t\u0159i varianty kan\u00e1lu p\u0159\u00edsp\u011bvk\u016f, kter\u00e9 si m\u016f\u017eete manu\u00e1ln\u011b nastavit.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-testuje-predplatne-pro-fanousky\/\" title=\"Instagram\">Instagram<\/a> spustil prvn\u00ed testov\u00e1n\u00ed nov\u00e9<strong> mo\u017enosti p\u0159edplatn\u00e9ho pro tv\u016frce obsahu na Instagramu<\/strong>. Ta jim poskytne dal\u0161\u00ed p\u0159\u00edle\u017eitost k&nbsp;monetizaci a&nbsp;v ide\u00e1ln\u00edm p\u0159\u00edpad\u011b je bude v\u00edce motivovat k&nbsp;tomu, aby sv\u016fj obsah nad\u00e1le zve\u0159ej\u0148ovali pr\u00e1v\u011b na Instagramu.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-testuje-vertikalni-zobrazeni-stories\" title=\"Instagram\">Instagram<\/a> za\u010dal testovat <strong>vertik\u00e1ln\u00ed feed pro Stories<\/strong>. O&nbsp;tom, \u017ee nov\u00fd design p\u0159\u00edb\u011bh\u016f chyst\u00e1, ozn\u00e1mil u\u017e minul\u00fd rok v&nbsp;\u00fanoru. Nyn\u00ed ji\u017e dostal konkr\u00e9tn\u00ed podobu.&nbsp;<\/li><li><strong>Funkcionalita Remix<\/strong> bude nyn\u00ed k&nbsp;dispozici ve v\u0161ech vide\u00edch na<strong> <\/strong><a href=\"https:\/\/newsfeed.cz\/instagram-rozsiruje-remix-do-vsech-videi\/\" title=\"Instagramu\">Instagramu<\/a>, nejen v&nbsp;klipech Reels. T\u00edm se roz\u0161i\u0159uj\u00ed va\u0161e kreativn\u00ed mo\u017enosti i&nbsp;p\u0159\u00edle\u017eitosti k&nbsp;zapojen\u00ed div\u00e1k\u016f.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-omezi-dosah-nekterych-prispevku\/\" title=\"Instagram\">Instagram<\/a> zav\u00e1d\u00ed nov\u00e1 opat\u0159en\u00ed, kter\u00e1 <strong>proaktivn\u011b sn\u00ed\u017e\u00ed dosah p\u0159\u00edsp\u011bvk\u016f ve feedu a&nbsp;Stories<\/strong>, je\u017e \u201epravd\u011bpodobn\u011b\u201c poru\u0161uj\u00ed pravidla. To znamen\u00e1, \u017ee obsahuj\u00ed \u0161ikanu, projevy nen\u00e1visti, podn\u011bcov\u00e1n\u00ed k&nbsp;n\u00e1sil\u00ed \u010di dezinformace.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-pridava-planovane-zive-vysilani-na-profily-tvurcu\/\" title=\"Instagram\">Instagram<\/a><strong> <\/strong>p\u0159edstavil <strong>nov\u00e9 zobrazen\u00ed pl\u00e1novan\u00fdch \u017eiv\u00fdch p\u0159enos\u016f<\/strong>. Nov\u011b budou um\u00edst\u011bny na profilech tv\u016frc\u016f, d\u00edky \u010demu\u017e by se m\u011blo zv\u00fd\u0161it pov\u011bdom\u00ed o&nbsp;nadch\u00e1zej\u00edc\u00edch vys\u00edl\u00e1n\u00edch v&nbsp;aplikaci.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-rozsiruje-moznosti-anket-ve-stories\/\" title=\"Instagram\">Instagram<\/a> <strong>aktualizoval ve Stories n\u00e1lepku s&nbsp;anketami<\/strong>. Nyn\u00ed m\u016f\u017eete p\u0159idat a\u017e 4&nbsp;varianty odpov\u011bd\u00ed, \u010d\u00edm\u017e se jejich mo\u017enosti zdvojn\u00e1sob\u00ed. C\u00edlem je p\u0159edev\u0161\u00edm zv\u00fd\u0161it zapojen\u00ed u\u017eivatel\u016f.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Ostatn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>LinkedIn<\/strong> p\u0159ich\u00e1z\u00ed s&nbsp;kopi\u00ed <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/uz-i-linkedin-prichazi-s-kopii-clubhouse--zive-vysilani-bude-mit-novy-format__s288x16416.html\" title=\"Clubhouse\">Clubhouse<\/a>. \u017div\u00e9 vys\u00edl\u00e1n\u00ed bude m\u00edt nov\u00fd form\u00e1t.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Dal\u0161\u00ed zaj\u00edmavosti<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Hospod\u00e1\u0159sk\u00e9 noviny <\/strong>zmen\u0161uj\u00ed sv\u016fj <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/01\/hospodarske-noviny-zmensuji-svuj-format-setri-papir\/\" title=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/01\/hospodarske-noviny-zmensuji-svuj-format-setri-papir\/\">form\u00e1t<\/a>, \u0161et\u0159\u00ed&nbsp;pap\u00edr.<\/li><li><strong>Reklamy na auta<\/strong> budou muset ve Francii od 1. b\u0159ezna 2022 dopl\u0148ovat <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/12\/reklamy-na-auta-budou-muset-ve-francii-doplnovat-ekologicke-slogany\/\" title=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/12\/reklamy-na-auta-budou-muset-ve-francii-doplnovat-ekologicke-slogany\/\">ekologick\u00e9 slogany<\/a>. <\/li><li><strong>Bolt<\/strong> spou\u0161t\u00ed slu\u017ebu rychl\u00e9ho doru\u010den\u00ed potravin <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/12\/bolt-spousti-sluzbu-rychleho-doruceni-potravin-bolt-market\/\" title=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/12\/bolt-spousti-sluzbu-rychleho-doruceni-potravin-bolt-market\/\">Bolt Market<\/a>. <\/li><li><strong>PlatformaTeads<\/strong> nab\u00edz\u00ed mo\u017enosti c\u00edlen\u00ed bez nutnosti <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/12\/platforma-teads-nabizi-moznosti-cileni-bez-nutnosti-cookies\/\" title=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/12\/platforma-teads-nabizi-moznosti-cileni-bez-nutnosti-cookies\/\">cookies<\/a>. <\/li><li>P\u011btikoruna za p\u0159\u00edbor, dvan\u00e1ct korun za kel\u00edmek. <a href=\"https:\/\/cc.cz\/petikoruna-za-pribor-dvanact-korun-za-kelimek-nemecke-mesto-zavadi-dan-za-jednorazove-obaly-jidla-a-napoju\/\" title=\"https:\/\/cc.cz\/petikoruna-za-pribor-dvanact-korun-za-kelimek-nemecke-mesto-zavadi-dan-za-jednorazove-obaly-jidla-a-napoju\/\">N\u011bmeck\u00e9 m\u011bsto<\/a> zav\u00e1d\u00ed <strong>da\u0148 za jednor\u00e1zov\u00e9 obaly j\u00eddla a&nbsp;n\u00e1poj\u016f.<\/strong><\/li><li><strong>PayPal<\/strong> se chce d\u00e1t na kryptom\u011bny. Platebn\u00ed spole\u010dnost p\u0159ipravuje <a href=\"https:\/\/forbes.cz\/paypal-se-chce-dat-na-kryptomeny-platebni-spolecnost-pripravuje-vlastni-stablecoin\/\" title=\"https:\/\/forbes.cz\/paypal-se-chce-dat-na-kryptomeny-platebni-spolecnost-pripravuje-vlastni-stablecoin\/\">vlastn\u00ed stablecoin<\/a>. <\/li><li>Nejv\u011bt\u0161\u00ed <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/01\/primark-se-stal-modni-novinkou-roku-2021-letos-otevre-v-brne\" title=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/01\/primark-se-stal-modni-novinkou-roku-2021-letos-otevre-v-brne\">rozruch na poli m\u00f3dn\u00edch zna\u010dek<\/a>, a&nbsp;to nejen za lo\u0148sk\u00fd rok, zp\u016fsobil p\u0159\u00edchod zna\u010dky <strong>Primark<\/strong>. Ta letos pl\u00e1nuje otev\u0159en\u00ed prodejen v&nbsp;Brn\u011b a&nbsp;v Bratislav\u011b.&nbsp;<\/li><li>Hran\u00ed <strong>mobiln\u00edch her<\/strong> s\u00edl\u00ed, trendu m\u016f\u017eou vyu\u017e\u00edt i&nbsp;inzerenti. Z&nbsp;dostupn\u00fdch dat vypl\u00fdv\u00e1, \u017ee platforma v&nbsp;\u010cesku registruje <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/11\/hrani-mobilnich-her-sili-trendu-muzou-vyuzit-i-inzerenti\/\" title=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/11\/hrani-mobilnich-her-sili-trendu-muzou-vyuzit-i-inzerenti\/\">3&nbsp;miliony u\u017eivatel\u016f.<\/a><\/li><li><strong>Rohlik.cz<\/strong> zm\u011bn\u00ed syst\u00e9m, jak\u00fdm <a href=\"https:\/\/cc.cz\/rohlik-cz-zmeni-system-jakym-odmenuje-kuryry-zakaznici-rozhodnou-jestli-neztrati-cast-vyplaty\/\" title=\"https:\/\/cc.cz\/rohlik-cz-zmeni-system-jakym-odmenuje-kuryry-zakaznici-rozhodnou-jestli-neztrati-cast-vyplaty\/\">odm\u011b\u0148uje<\/a> kur\u00fdry. Z\u00e1kazn\u00edci rozhodnou, jestli neztrat\u00ed \u010d\u00e1st v\u00fdplaty.&nbsp;<\/li><li>\u017d\u00e1dn\u00fd Amazon. <strong>COOP<\/strong> v&nbsp;\u010cesku otev\u00edr\u00e1 <a href=\"https:\/\/cc.cz\/zadny-amazon-v-cesku-otevira-obchod-budoucnosti-coop-prodejnu-bez-prodavacu-chce-nabizet-na-malych-mestech\/\" title=\"https:\/\/cc.cz\/zadny-amazon-v-cesku-otevira-obchod-budoucnosti-coop-prodejnu-bez-prodavacu-chce-nabizet-na-malych-mestech\/\">obchod bez prodava\u010d\u016f<\/a>. Prodejnu chce nab\u00edzet na mal\u00fdch m\u011bstech.&nbsp;<\/li><li>Americk\u00fd startup <strong>Bolt<\/strong> natrvalo zav\u00e1d\u00ed <a href=\"https:\/\/cc.cz\/udelame-z-patku-malou-sobotu-americky-startup-bolt-natrvalo-zavadi-ctyrdenni-pracovni-tyden\/\" title=\"https:\/\/cc.cz\/udelame-z-patku-malou-sobotu-americky-startup-bolt-natrvalo-zavadi-ctyrdenni-pracovni-tyden\/\">\u010dty\u0159denn\u00ed pracovn\u00ed t\u00fdden<\/a>. <\/li><li><strong>KFC<\/strong> za\u010d\u00edn\u00e1 prod\u00e1vat obdobu sv\u00fdch sma\u017een\u00fdch kousk\u016f, pro kterou netrp\u011blo \u017e\u00e1dn\u00e9 <a href=\"https:\/\/cc.cz\/proklate-rostlinne-kure-kfc-zacina-prodavat-obdobu-svych-smazenych-kousku-pro-ktere-netrpelo-zadne-zvire\/\" title=\"https:\/\/cc.cz\/proklate-rostlinne-kure-kfc-zacina-prodavat-obdobu-svych-smazenych-kousku-pro-ktere-netrpelo-zadne-zvire\/\">zv\u00ed\u0159e<\/a>. <\/li><li><strong>YouTube<\/strong> hl\u00e1s\u00ed rekord. <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/youtube-hlasi-rekord--baby-shark-je-prvnim-videem--ktere-dosahlo-na-10-miliard-zhlednuti__s288x16426.html\" title=\"Baby Shark\">Baby Shark<\/a> je prvn\u00edm videem, kter\u00e9 dos\u00e1hlo na 10 miliard zhl\u00e9dnut\u00ed.&nbsp;<\/li><li><a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/01\/regulace-hrozi-google-analytics-konec-v-evrope\/\" title=\"Regulace\">Regulace<\/a>: Hroz\u00ed <strong>Google Analytic<\/strong>s konec v&nbsp;Evrop\u011b?&nbsp;<\/li><li><strong>Google<\/strong> aktualizuje <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/google-aktualizuje-klicovy-vyhledavaci-algoritmus--co-to-v-praxi-znamena-pro-vase-stranky-__s288x16433.html\" title=\"kl\u00ed\u010dov\u00fd vyhled\u00e1vac\u00ed algoritmus\">kl\u00ed\u010dov\u00fd vyhled\u00e1vac\u00ed algoritmus<\/a>: Co to v&nbsp;praxi znamen\u00e1 pro va\u0161e str\u00e1nky?&nbsp;<\/li><li><strong>COOP<\/strong>: Vesnick\u00e9 prodejny se m\u011bn\u00ed, nab\u00edzej\u00ed <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/01\/coop-vesnicke-prodejny-se-meni-nabizeji-e-shop-i-kavarny\/\" title=\"e-shop\">e\u2011shop<\/a> i&nbsp;kav\u00e1rny.&nbsp;<\/li><li>V roce 2022 <strong>IKEA<\/strong> p\u0159edstav\u00ed <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/01\/ikea-otevre-kiosky-v-regionech-nabidne-nove-digitalni-sluzby\/\" title=\"nov\u00fd form\u00e1t\">nov\u00fd form\u00e1t<\/a> pl\u00e1novac\u00edch kiosk\u016f v&nbsp;krajsk\u00fdch m\u011bstech, spust\u00ed pilotn\u00ed provoz Scan<span class=\"amp\">&amp;<\/span>Go, za\u010dne nab\u00edzet pou\u017eit\u00fd n\u00e1bytek online a&nbsp;doru\u010dovat elektromobily.&nbsp;<\/li><li>Rekordn\u00ed obchod <strong>Microsoftu<\/strong>. Za 69 miliard dolar\u016f koupil hern\u00ed vydavatelstv\u00ed <a href=\"https:\/\/cc.cz\/rekordni-obchod-microsoftu-za-69-miliard-dolaru-koupil-herni-vydavatelstvi-activision-blizzard-tvurce-call-of-duty\/\" title=\"Activision Blizzard\">Activision Blizzard<\/a>, tv\u016frce Call of&nbsp;Duty.&nbsp;<\/li><li>Spole\u010dnost <strong>Google<\/strong> navrhla nov\u00fd syst\u00e9m <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/google-zavadi-topics-api--ktere-nahradi-sledovani-souboru-cookie__s288x16451.html\" title=\"Topics API\">Topics API<\/a>, kter\u00fd m\u00e1 nahradit sledov\u00e1n\u00ed soubor\u016f cookie. M\u00edsto poskytov\u00e1n\u00ed konkr\u00e9tn\u00edch informac\u00ed o&nbsp;chov\u00e1n\u00ed a&nbsp;z\u00e1jmech u\u017eivatel\u016fm Google umo\u017en\u00ed inzerent\u016fm a&nbsp;vydavatel\u016fm vyu\u017e\u00edvat ke sledov\u00e1n\u00ed tzv. t\u00e9mata.&nbsp;<\/li><li>Podle nov\u00e9ho \u017eeb\u0159\u00edku <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/01\/nejhodnotnejsi-znackou-zustava-apple-nejrychleji-roste-tiktok\/\" title=\"nejhodnotn\u011bj\u0161\u00edch sv\u011btov\u00fdch zna\u010dek\">nejhodnotn\u011bj\u0161\u00edch sv\u011btov\u00fdch zna\u010dek<\/a> se trojice <strong>Apple, Amazon a&nbsp;Google<\/strong> udr\u017euje na prvn\u00edch m\u00edstech. Nejrychleji rostouc\u00ed zna\u010dkou je <strong>TikTok<\/strong>. <\/li><li>Nemluv\u00ed, jen makaj\u00ed. Ve skladech logistick\u00e9ho giganta <strong>DHL<\/strong> budou pom\u00e1hat <a href=\"https:\/\/cc.cz\/nemluvi-jen-makaji-ve-skladech-logistickeho-giganta-dhl-budou-pomahat-roboti-od-boston-dynamics\/\" title=\"roboti od Boston Dynamics\">roboti od Boston Dynamics<\/a>. <\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<style type=\"text\/css\">@import url(https:\/\/fonts.googleapis.com\/css?family=Open+Sans:400,400italic,700,700italic);\n    <\/style>\n    <style type=\"text\/css\">.ml-form-embedSubmitLoad{display:inline-block;width:20px;height:20px}.ml-form-embedSubmitLoad:after{content:\" \";display:block;width:11px;height:11px;margin:1px;border-radius:50%;border:4px solid #fff;border-color:#fff #fff #fff transparent;animation:ml-form-embedSubmitLoad 1.2s linear infinite}@keyframes 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.ml-button-horizontal.labelsOn{padding-top:0!important}}\n    <\/style>\n    <style type=\"text\/css\">@media only screen and (max-width:400px){.ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields{margin-bottom:10px!important;width:100%!important}}\n    <\/style>\n    <div class=\"ml-form-embedContainer ml-subscribe-form ml-subscribe-form-1659146\" id=\"mlb2-1659146\">\n    <div class=\"ml-form-align-center\">\n    <div class=\"ml-form-embedWrapper embedForm\">\n    <div class=\"ml-form-embedBody ml-form-embedBodyHorizontal row-form\">\n    <div class=\"ml-form-embedContent\" style>\n    <h4>\u0158ekn\u011bte si o&nbsp;BESTETO zpravodaj<\/h4>\n\n    <p>Zadejte e\u2011mail a&nbsp;newsletter pln\u00fd tip\u016f pro e\u2011shopa\u0159e i&nbsp;novinek pro marke\u0165\u00e1ky u\u017e v\u00e1m neute\u010de.<\/p>\n    <\/div>\n\n    <form action=\"https:\/\/app.mailerlite.com\/webforms\/submit\/e9o7i1\" class=\"ml-block-form\" data-code=\"e9o7i1\" method=\"post\" target=\"_blank\">\n    <div class=\"ml-form-formContent horozintalForm\">\n    <div class=\"ml-form-horizontalRow\">\n    <div class=\"ml-input-horizontal\">\n    <div class=\"horizontal-fields\" style=\"width:50%\">\n    <div class=\"ml-field-group ml-field-email ml-validate-email ml-validate-required\"><input autocomplete=\"email\" class=\"form-control\" data-inputmask name=\"fields[email]\" placeholder=\"Email\" type=\"email\"><\/div>\n    <\/div>\n\n    <div class=\"horizontal-fields\" style=\"width:50%\">\n    <div class=\"ml-field-group ml-field-name ml-validate-required\"><input autocomplete=\"name\" class=\"form-control\" data-inputmask name=\"fields[name]\" placeholder=\"Name\" type=\"text\"><\/div>\n    <\/div>\n    <\/div>\n\n    <div class=\"ml-button-horizontal primary\"><button class=\"primary\" type=\"submit\">P\u0159ihl\u00e1sit se<\/button><button class=\"loading\" disabled=\"disabled\" style=\"display:none\" type=\"button\"><\/button>\n\n    <div class=\"ml-form-embedSubmitLoad\">&nbsp;<\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <input name=\"ml-submit\" type=\"hidden\" value=\"1\"><\/form>\n    <\/div>\n\n    <div class=\"ml-form-successBody row-success\" style=\"display:none\">\n    <div class=\"ml-form-successContent\">\n    <h4>Hur\u00e1, jste p\u0159ihl\u00e1\u0161en\u00ed!<\/h4>\n\n    <p>Ne\u017e si v\u00e1s p\u0159id\u00e1me na seznam, je\u0161t\u011b koukn\u011bte do e\u2011mailu a&nbsp;potvr\u010fte n\u00e1m, \u017ee jste to vy. ;)&nbsp;D\u00edky.<\/p>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <script>\n    function ml_webform_success_1659146(){var r=ml_jQuery||jQuery;r(\".ml-subscribe-form-1659146 .row-success\").show(),r(\".ml-subscribe-form-1659146 .row-form\").hide()}\n    <\/script>\n\n    <p><img loading=\"lazy\" decoding=\"async\" alt=\".\" src=\"https:\/\/track.mailerlite.com\/webforms\/o\/1659146\/e9o7i1?v1595586373\" style=\"max-width:1px;max-height:1px;visibility:hidden;padding:0;margin:0;display:block\" width=\"1\" height=\"1\" border=\"0\"> <script src=\"https:\/\/static.mailerlite.com\/js\/w\/webforms.min.js?v5c5d99c28cfe49b41fe82455507d7558\" type=\"text\/javascript\"><\/script><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Ze \u017eivota marketingov\u00e9 agentury BESTETO<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Poj\u010fte se s&nbsp;n\u00e1mi v&nbsp;rychlosti pod\u00edvat na to, <strong>co se n\u00e1m v&nbsp;minul\u00e9m roce <a href=\"https:\/\/www.besteto.cz\/shrnuti-roku-2021\/\" title=\"https:\/\/www.besteto.cz\/shrnuti-roku-2021\/\">(ne)povedlo<\/a>.<\/strong><\/li><li>Rok 2022 je tady! Spolu s&nbsp;n\u00edm se m\u016f\u017eete t\u011b\u0161it na <strong>nov\u00e9 v\u00fdzvy a&nbsp;trendy<\/strong>, kter\u00e9 n\u00e1s v&nbsp;<strong><a href=\"https:\/\/www.besteto.cz\/trendy-v-marketingu-2022\/\" title=\"online marketingu\">online marketingu<\/a> <\/strong>\u010dekaj\u00ed. Pod\u00edvejte se, jak\u00e9 to&nbsp;jsou!&nbsp;<\/li><li>M\u00e1me tady dal\u0161\u00ed podcast! Tentokr\u00e1t jsme si s&nbsp;Martinem \u010ctvrtn\u00ed\u010dkem pov\u00eddali <strong>o&nbsp;optimalizaci webu pro vyhled\u00e1va\u010de a&nbsp;linkbuildingu.  <\/strong>Pokud v\u00e1s SEO zaj\u00edm\u00e1, tak si<strong> <a href=\"https:\/\/www.besteto.cz\/oranzada-podcast-seo-a-linkbuilding\/\" title=\"tento d\u00edl\">tento d\u00edl<\/a> <\/strong>nenechte uj\u00edt!<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe scrolling=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1199308777&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" loading=\"lazy\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/user-836820357\" title=\"Oran\u017e\u00e1da\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">Oran\u017e\u00e1da<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/user-836820357\/martin-ctvrtnicek-seo\" title=\"O optimalizaci webu pro vyhled\u00e1va\u010de a linkbuildingu s Martinem \u010ctvrtn\u00ed\u010dkem\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">O&nbsp;optimalizaci webu pro vyhled\u00e1va\u010de a&nbsp;linkbuildingu s&nbsp;Martinem \u010ctvrtn\u00ed\u010dkem<\/a><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Chyst\u00e1te se zapojit do sv\u00fdch marketingov\u00fdch aktivit i&nbsp;influencery? <\/strong>Pokud si nenastav\u00edte spolupr\u00e1ci spr\u00e1vn\u011b u\u017e na za\u010d\u00e1tku, m\u016f\u017ee p\u0159in\u00e9st v\u00edce \u0161kod ne\u017e u\u017eitku. Abyste se tomu vyvarovali, doporu\u010dujeme s&nbsp;jednotliv\u00fdmi bloggery uzav\u0159\u00edt smlouvu. <strong><a href=\"https:\/\/www.besteto.cz\/smlouva-s-influencery\/\" title=\"Co v\u0161e by m\u011bla tato smlouva obsahovat\">Co v\u0161e by m\u011bla tato smlouva obsahovat<\/a> <\/strong>se dozv\u00edte v&nbsp;na\u0161em \u010dl\u00e1nku!&nbsp;<\/li><li>P\u0159em\u00fd\u0161l\u00edte o&nbsp;inzerci na <strong>TikToku?<\/strong> V&nbsp;dne\u0161n\u00edm \u010dl\u00e1nku v\u00e1s provedeme prvn\u00edmi kroky p\u0159i zalo\u017een\u00ed<strong> <a href=\"https:\/\/www.besteto.cz\/tik-tok-ads-manager-pro-zacatecniky\/\" title=\"Tik Tok Ads \u00fa\u010dtu\">Tik Tok Ads \u00fa\u010dtu<\/a><\/strong> a&nbsp;dozv\u00edte se n\u011bco v\u00edc k&nbsp;mo\u017enostem, kter\u00e9 jako inzerent m\u00e1te.&nbsp;<\/li><li>A\u0165 u\u017e proj\u00ed\u017ed\u00edte internetem nebo pou\u017e\u00edv\u00e1te r\u016fzn\u00e9 aplikace, m\u016f\u017eete si v\u0161imnout, \u017ee GIFY jsou \u00fapln\u011b v\u0161ude. Krom\u011b u\u017eivatel\u016f je \u010dasto pou\u017e\u00edvaj\u00ed i&nbsp;firmy, kter\u00e9 maj\u00ed vytvo\u0159en\u00e9 vlastn\u00ed personalizovan\u00e9 GIFY. Pokud byste cht\u011bli <strong>vlastn\u00ed GIFY na Instagramu<\/strong> pou\u017e\u00edvat i&nbsp;vy, v&nbsp;\u010dl\u00e1nku v\u00e1m uk\u00e1\u017eeme,<strong> <a href=\"https:\/\/www.besteto.cz\/vlastni-gify-instagram\/\" title=\"jak na to\">jak na to<\/a><\/strong>. <\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dal\u0161\u00ed v\u00e1rka marketingov\u00fdch novinek je tady! A co se tentokr\u00e1t dozv\u00edte? T\u0159eba to, \u017ee Instagram bude zav\u00e1d\u011bt chronologick\u00fd feed, LinkedIn chyst\u00e1 nov\u00fd form\u00e1t \u017eiv\u00e9ho vys\u00edl\u00e1n\u00ed, Google aktualizuje kl\u00ed\u010dov\u00fd vyhled\u00e1vac\u00ed algoritmus a taky to, \u017ee TikTok je nejrychleji rostouc\u00ed zna\u010dkou na sv\u011bt\u011b.<\/p>\n","protected":false},"author":5,"featured_media":16685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[7,75,82],"class_list":["post-12906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-facebook","tag-instagram","tag-marketingove-novinky"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/12906"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=12906"}],"version-history":[{"count":15,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/12906\/revisions"}],"predecessor-version":[{"id":16689,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/12906\/revisions\/16689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/16685"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=12906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=12906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=12906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}