{"id":13159,"date":"2022-04-21T12:50:00","date_gmt":"2022-04-21T10:50:00","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=13159"},"modified":"2022-11-14T09:02:32","modified_gmt":"2022-11-14T08:02:32","slug":"tik-tok-ads-manager-pro-zacatecniky","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/tik-tok-ads-manager-pro-zacatecniky\/","title":{"rendered":"Pr\u016fvodce TikTok Ads Managerem pro za\u010d\u00e1te\u010dn\u00edky"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kdy\u017e jsme pro v\u00e1s v&nbsp;roce 2020 psali <strong><a href=\"https:\/\/www.besteto.cz\/reklama-tik-tok\/\">prvn\u00ed \u010dl\u00e1nek o&nbsp;TikToku<\/a>,<\/strong> inzerov\u00e1n\u00ed bylo zp\u0159\u00edstupn\u011bno pouze ve vybran\u00fdch zem\u00edch a&nbsp;\u010cesko na prvn\u00ed kampa\u0148 teprve \u010dekalo. V&nbsp;lednu 2021 u\u017e jsme si mohli p\u0159e\u010d\u00edst o&nbsp;<a href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/01\/pripadova-studie-jak-funguje-reklama-na-tiktoku\/\"><strong>\u00fasp\u011b\u0161n\u00e9 TikTok kampani, kterou spustilo O2<\/strong><\/a>, ale inzerce st\u00e1le nebyla p\u0159\u00edstupn\u00e1 v\u0161em. Dobr\u00e1 zpr\u00e1va je, \u017ee si v&nbsp;roce 2022 kone\u010dn\u011b m\u016f\u017eete nastavit reklamu i&nbsp;bez toho, abyste m\u011bli kontaktn\u00ed osobu v&nbsp;TikToku a&nbsp;milionov\u00e9 rozpo\u010dty. V&nbsp;dne\u0161n\u00edm \u010dl\u00e1nku v\u00e1s provedeme<strong> prvn\u00edmi kroky p\u0159i zalo\u017een\u00ed TikTok Ads \u00fa\u010dtu<\/strong> a&nbsp;dozv\u00edte se n\u011bco v\u00edc k&nbsp;mo\u017enostem, kter\u00e9 jako inzerent m\u00e1te.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/tik-tok-uzivatele.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/tik-tok-uzivatele-1024x576.png\" alt class=\"wp-image-13167\" width=\"1024\" height=\"576\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/tik-tok-uzivatele-1024x576.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/tik-tok-uzivatele-300x169.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/tik-tok-uzivatele-768x432.png 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/tik-tok-uzivatele-1536x864.png 1536w, https:\/\/www.besteto.cz\/wp-content\/uploads\/tik-tok-uzivatele.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">1. TikTok Ads&nbsp;\u00fa\u010det<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zalo\u017een\u00ed reklamn\u00edho \u00fa\u010dtu je snadn\u00e9 a&nbsp;nepot\u0159ebujete k&nbsp;n\u011bmu m\u00edt zalo\u017een\u00fd profil v&nbsp;aplikaci Tik Tok. Sta\u010d\u00ed j\u00edt na web <a href=\"https:\/\/www.tiktok.com\/business\/en\/apps\/tiktok?tt4b_lang_redirect=1\"><strong>ads.tiktok.com<\/strong><\/a>, kliknout na tla\u010d\u00edtko Create (rozhran\u00ed je cel\u00e9 v&nbsp;angli\u010dtin\u011b, s&nbsp;\u010de\u0161tinou tady neusp\u011bjete) a&nbsp;proj\u00edt \u00favodn\u00edm nastaven\u00edm.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tak a&nbsp;formality jsou \u00fasp\u011b\u0161n\u011b za v\u00e1mi. Te\u010f se m\u016f\u017eete za\u010d\u00edt seznamovat s&nbsp;<strong>TikTok Ads Managerem<\/strong>. V&nbsp;prav\u00e9m horn\u00edm rohu vid\u00edte n\u00e1pov\u011bdu (?), notifikace (zvone\u010dek), Business \u00fa\u010det (aktovka), ikonu va\u0161eho \u00fa\u010dtu a&nbsp;jazyk. N\u00e1sleduje li\u0161ta s&nbsp;va\u0161\u00edm p\u0159i\u0159azen\u00fdm u\u017eivatelsk\u00fdm jm\u00e9nem a&nbsp;pod n\u00edm ID reklamn\u00edho \u00fa\u010dtu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/tik-tok-ads-manager.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"863\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/tik-tok-ads-manager.jpg\" alt=\"Tik Tok Ads Manager\" class=\"wp-image-16583\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/tik-tok-ads-manager.jpg 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/tik-tok-ads-manager-300x253.jpg 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/tik-tok-ads-manager-768x647.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Tik Tok Ads Manager<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V lev\u00e9 \u010d\u00e1sti najdete <strong>Dashboard<\/strong> (tabulku s&nbsp;p\u0159ehledem kampan\u00ed, kter\u00e9 v\u00e1m v&nbsp;\u00fa\u010dtu aktu\u00e1ln\u011b b\u011b\u017e\u00ed), <strong>Campaing<\/strong> (pro zakl\u00e1d\u00e1n\u00ed nov\u00fdch kampan\u00ed), <strong>Assets<\/strong> (pro nastaven\u00ed pixelu, zalo\u017een\u00ed publik, katalogu, tvorby videa a&nbsp;dal\u0161\u00ed funkce) a&nbsp;nakonec <strong>Reporting<\/strong> (pro vytv\u00e1\u0159en\u00ed vlastn\u00edch report\u016f).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Ve chv\u00edli, kdy m\u00e1 va\u0161e kampan\u011b na starost agentura nebo freelancer, m\u00e1te hotovo\u2009\u2014\u2009sta\u010d\u00ed poslat <strong>svoje ID \u00fa\u010dtu, aby si v\u00e1s napojili na agenturn\u00ed Business \u00fa\u010det.&nbsp;<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pl\u00e1nujete-li kampan\u011b \u0159\u00eddit sami, za\u010dnete s&nbsp;nastaven\u00edm pixelu a&nbsp;prvn\u00ed kampan\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.besteto.cz\/reklama-tik-tok\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/reklama-na-tik-toku.gif\" alt=\"Reklama na TikToku\"><\/a><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">2. Kampan\u011b na TikToku<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159esto\u017ee ke spu\u0161t\u011bn\u00ed kampan\u00ed nepot\u0159ebujete m\u00edt profil na TikToku, doporu\u010dujeme v\u00e1m na t\u00e9to platform\u011b n\u011bjak\u00fd \u010das str\u00e1vit. Je toti\u017e hodn\u011b odli\u0161n\u00e1 od toho, co zn\u00e1me z&nbsp;Facebooku nebo Instagramu. <strong>Video je to, o&nbsp;co tady b\u011b\u017e\u00ed!<\/strong> Prozkoumejte, jak\u00e1 videa se v\u00e1m ukazuj\u00ed a&nbsp;nezapome\u0148te si v\u0161\u00edmat, jak vypad\u00e1 reklama. Pokud pot\u0159ebujete inspiraci, nav\u0161tivte <a href=\"https:\/\/ads.tiktok.com\/business\/creativecenter\/pc\/en?rid=1c3kdrepxlp\"><strong>Creative Center<\/strong><\/a>, kde uvid\u00edte trenduj\u00edc\u00ed videa, vybran\u00e9 <strong>top reklamy a&nbsp;audio knihovnu<\/strong>. Dok\u00e1\u017eete nab\u00eddnout inzerci, kter\u00e1 sem zapadne? Pokud je odpov\u011b\u010f ano, \u010dt\u011bte&nbsp;d\u00e1l.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">C\u00edle kampan\u00ed<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Struktura v&nbsp;\u00fa\u010dtu je stejn\u00e1, jako v&nbsp;ostatn\u00edch rekl. syst\u00e9mech &#8211;<strong> kampa\u0148 &gt; sada &gt; reklama.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Na v\u00fdb\u011br m\u00e1te aktu\u00e1ln\u011b ze<strong> 7&nbsp;c\u00edl\u016f rozt\u0159\u00edd\u011bn\u00fdch do 3&nbsp;velk\u00fdch skupin<\/strong>. Pro e\u2011shopy vyu\u017eijete nej\u010dast\u011bji n\u00e1sleduj\u00edc\u00ed:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Pov\u011bdom\u00ed (Awareness)<\/strong><\/li><li><strong>Dosah (Reach):<\/strong> Zas\u00e1hn\u011bte co nejv\u011bt\u0161\u00ed po\u010det u\u017eivatel\u016f z&nbsp;va\u0161\u00ed c\u00edlov\u00e9 skupiny<\/li><li><strong>Zva\u017eov\u00e1n\u00ed (Consideration)<\/strong><\/li><li><strong>N\u00e1v\u0161t\u011bvnost (Traffic)<\/strong>: P\u0159ive\u010fte nov\u00e9 n\u00e1v\u0161t\u011bvn\u00edky na v\u00e1\u0161 web nebo do aplikace<\/li><li><strong>Zhl\u00e9dnut\u00ed videa (Video views)<\/strong>: Z\u00edskejte co nejv\u00edce pozornosti pro svoje&nbsp;video<\/li><li><strong>Konverze (Conversions)<\/strong>: Najd\u011bte nov\u00e9 z\u00e1kazn\u00edky, kte\u0159\u00ed nakoup\u00ed (m\u016f\u017eete c\u00edlit i&nbsp;na ko\u0161\u00edk a&nbsp;dal\u0161\u00ed ud\u00e1losti)<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">3. Publika<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Na \u00farovni sady reklam je zaj\u00edmav\u00e9 vid\u011bt, jak\u00e1 publika se v\u00e1m nab\u00edz\u00ed. Nechyb\u00ed klasick\u00e1 <strong>vlastn\u00ed publika, demografie a&nbsp;z\u00e1jmy<\/strong>, ale oproti Facebooku tady je nav\u00edc mo\u017enost c\u00edlit konkr\u00e9tn\u011bji na u\u017eivatele<strong> podle za\u0159\u00edzen\u00ed, interakce s&nbsp;ur\u010dit\u00fdmi typy vide\u00ed a&nbsp;tv\u016frci<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/tvorba-publika-tik-tok.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"822\" height=\"652\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/tvorba-publika-tik-tok.jpg\" alt=\"Tvorba publika na TikToku\" class=\"wp-image-16588\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/tvorba-publika-tik-tok.jpg 822w, https:\/\/www.besteto.cz\/wp-content\/uploads\/tvorba-publika-tik-tok-300x238.jpg 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/tvorba-publika-tik-tok-768x609.jpg 768w\" sizes=\"auto, (max-width: 822px) 100vw, 822px\" \/><\/a><figcaption>Tvorba publika na TikToku<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">4. Katalog produkt\u016f<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pro vytvo\u0159en\u00ed katalogu klikn\u011bte na <strong>Assets\u2009\u2014\u2009Catalogs<\/strong> <strong>&#8211; Create Catalog<\/strong>. <\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Pozor, pro jednu zemi m\u016f\u017eete vytvo\u0159it pouze jeden katalog.<\/p><\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/katalog-tik-tok.png\" alt=\"Tvorba katalogu na TikToku\" class=\"wp-image-16590\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/katalog-tik-tok.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/katalog-tik-tok-300x146.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/katalog-tik-tok-768x374.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Tvorba katalogu na TikToku<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pot\u00e9, co vypln\u00edte ve\u0161ker\u00e9 pot\u0159ebn\u00e9 \u00fadaje, nahrajte do katalogu sv\u00e9 produkty (Catalog Manager\u2009\u2014\u2009Products\u2009\u2014\u2009Add products). <strong>Ty m\u016f\u017eete nahr\u00e1t 2&nbsp;zp\u016fsoby:<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>manu\u00e1ln\u011b pomoc\u00ed souboru<\/li><li>prost\u0159ednictv\u00edm feedu<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Doporu\u010dujeme produkty nahr\u00e1vat prost\u0159ednictv\u00edm feedu a\u0165 m\u00e1te jistotu, \u017ee budou produkty v&nbsp;katalogu v\u017edy aktu\u00e1ln\u00ed. Nezapome\u0148te tak\u00e9 vyplnit voliteln\u00e1 a&nbsp;povinn\u00e1 pole\u2009\u2014\u2009jak\u00e1 to jsou se dozv\u00edte <a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=10001006\" title=\"na tomto odkaze.\"><strong>na tomto odkaze<\/strong><\/a>.<\/p><\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pot\u00e9, co nahrajete produkty si nezapome\u0148te feed pojmenovat a&nbsp;klikn\u011bte na pol\u00ed\u010dko Import. Tak a&nbsp;te\u010f u\u017e jen mus\u00edte po\u010dkat na schv\u00e1len\u00ed, kter\u00e9 m\u016f\u017ee trvat i&nbsp;n\u011bkolik dn\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/feed-tik-tok.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/feed-tik-tok.png\" alt=\"Vlo\u017een\u00ed feedu\" class=\"wp-image-16594\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/feed-tik-tok.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/feed-tik-tok-300x147.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/feed-tik-tok-768x376.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Vlo\u017een\u00ed feedu<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud inzerujete na Facebook<strong>u, tak ur\u010d\u00edt\u011b v\u00edte, \u017ee si m\u016f\u017eete vytvo\u0159it i&nbsp;r\u016fzn\u00e9 sady pomoc\u00ed filtr\u016f <\/strong>(Product sets\u2009\u2014\u2009Create product set) nebo <strong>\u0161ablony pro dynamick\u00e9 video<\/strong> (Event sources\u2009\u2014\u2009TikTok pixel \u2011Videos).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/sada-tik-tok.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/sada-tik-tok-1024x500.png\" alt=\"Vyrvo\u0159it si m\u016f\u017eete i sady pomoc\u00ed filtr\u016f\" class=\"wp-image-16596\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/sada-tik-tok-1024x500.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/sada-tik-tok-300x147.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/sada-tik-tok-768x375.png 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/sada-tik-tok-1536x750.png 1536w, https:\/\/www.besteto.cz\/wp-content\/uploads\/sada-tik-tok.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Vyrvo\u0159it si m\u016f\u017eete i&nbsp;sady pomoc\u00ed filtr\u016f<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">5. Reklama<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Dost\u00e1v\u00e1me se do fin\u00e1le, tedy k&nbsp;tvorb\u011b samotn\u00e9 reklamy. TikTok v\u00e1m nab\u00edz\u00ed nahr\u00e1t hotov\u00e9 video, nebo si vytvo\u0159it nov\u00e9 v&nbsp;reklamn\u00edm \u00fa\u010dtu. Krom\u011b kreativy si uprav\u00edte <strong>identitu<\/strong> (logo a&nbsp;v\u00e1\u0161 brand), <strong>dopln\u00edte text a&nbsp;p\u0159id\u00e1te interaktivn\u00ed prvky<\/strong> (jsou nepovinn\u00e9 a&nbsp;aktu\u00e1ln\u011b m\u00e1te na v\u00fdb\u011br p\u0159idat n\u00e1lepku se slevov\u00fdm k\u00f3dem, odpo\u010det nebo anketu). Nakonec nastav\u00edte landing page a&nbsp;mo\u017enosti trackov\u00e1n\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Boj\u00edte se n\u00e1ro\u010dnosti tvorby videa? <strong>TikTok m\u00e1 zabudovan\u00fd n\u00e1stroj hotov\u00fdch \u0161ablon<\/strong>, kter\u00e9 m\u016f\u017eete zdarma pou\u017e\u00edt\u2009\u2014\u2009sta\u010d\u00ed si jednu vybrat, nahr\u00e1t vlastn\u00ed fotky a&nbsp;hudbu ani efekty u\u017e nemus\u00edte \u0159e\u0161it.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/reklama-na-tiktoku.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/reklama-na-tiktoku.png\" alt=\"Reklama na TikToku\" class=\"wp-image-13180\" width=\"696\" height=\"790\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/reklama-na-tiktoku.png 696w, https:\/\/www.besteto.cz\/wp-content\/uploads\/reklama-na-tiktoku-264x300.png 264w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/a><figcaption>Reklama na TikToku<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">5. TikTok Pixel<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pro c\u00edlen\u00ed na konverze<strong> je nutn\u00e9 nastavit na webu TikTok pixel<\/strong>. P\u0159ejd\u011bte v&nbsp;Ads \u00fa\u010dtu do z\u00e1lo\u017eky Assets\u2009\u2014\u2009Events\u2009\u2014\u2009Web Events. Pokud vyu\u017e\u00edv\u00e1te Google Tag Manager, nasazen\u00ed je velice snadn\u00e9. Klikn\u011bte na tla\u010d\u00edtko Create Pixel, vyberte TikTok Pixel, z&nbsp;nab\u00eddky zvolte druhou mo\u017enost (Set Up Web Events via Partner Platforms) a&nbsp;hned uvid\u00edte logo Google Tag Manageru (GTM). P\u0159ihlaste se do Google \u00fa\u010dtu a&nbsp;syst\u00e9m v\u0161e nastav\u00ed za v\u00e1s. Krom\u011b GTM jsou na v\u00fdb\u011br dal\u0161\u00ed partnersk\u00e9 platformy. Pokud ani jedna mo\u017enost nen\u00ed pro va\u0161e str\u00e1nky vhodn\u00e1, vyberte manu\u00e1ln\u00ed instalaci pixelu a&nbsp;nasa\u010fte si pixel sami, nebo ho po\u0161lete va\u0161emu program\u00e1torovi.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">TikTok Pixel Helper<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zkontrolovat funk\u010dnost pixelu zvl\u00e1dnete pomoc\u00ed roz\u0161\u00ed\u0159en\u00ed <strong><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/tiktok-pixel-helper\/aelgobmabdmlfmiblddjfnjodalhidnn?hl=en\">TikTok Pixel Helper<\/a><\/strong> v&nbsp;prohl\u00ed\u017ee\u010di Google Chrome.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/tik-tok-pixel-helper.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"494\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/tik-tok-pixel-helper.png\" alt=\"TikTok Pixel Helper\" class=\"wp-image-16599\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/tik-tok-pixel-helper.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/tik-tok-pixel-helper-300x145.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/tik-tok-pixel-helper-768x371.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>TikTok Pixel <\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>N\u00e1sleduje nastaven\u00ed samotn\u00fdch ud\u00e1lost\u00ed (op\u011bt velice podobn\u00e9 jako u&nbsp;Facebooku).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">P\u00e1r tip\u016f na&nbsp;z\u00e1v\u011br<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nen\u00ed se \u010deho b\u00e1t. Nastaven\u00ed kampan\u00ed i&nbsp;cel\u00e9 rozhran\u00ed je podobn\u00e9 jako v&nbsp;Business Manageru, proto se v&nbsp;n\u011bm rychle rozkouk\u00e1te. My u\u017e jsme si nastaven\u00ed trochu proklikali, a&nbsp;tak pro v\u00e1s m\u00e1me <strong>p\u00e1r d\u016fle\u017eit\u00fdch informac\u00ed, kter\u00e9 by se v\u00e1m mohly&nbsp;hodit:<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Minim\u00e1ln\u00ed rozpo\u010det kampan\u011b je 500 K\u010d\/\u200bden<\/strong> (na \u00farovni sady reklam 200 K\u010d\/\u200bden). To nen\u00ed \u00fapln\u011b m\u00e1lo, ale mysl\u00edme si, \u017ee pokud za tuto cenu z\u00edsk\u00e1te mnohon\u00e1sobn\u011b v\u011bt\u0161\u00ed dosah, po\u010det n\u00e1v\u0161t\u011bv atd., nen\u00ed d\u016fvod kv\u016fli budgetu TikTok zavrhnout. Mo\u017en\u00e1 zkuste spustit test jen na kr\u00e1tk\u00e9 obdob\u00ed a&nbsp;uvid\u00edte sami, jestli v\u00e1m reklama p\u0159in\u00e1\u0161\u00ed v\u00fdsledky.<\/li><li>TikTok doporu\u010duje testovat<strong> minim\u00e1ln\u011b 5&nbsp;reklam v&nbsp;sad\u011b <\/strong>a&nbsp;po\u010dkat, a\u017e dob\u011bhne u\u010d\u00edc\u00ed f\u00e1ze (50 konverz\u00ed), ne\u017e je vym\u011bn\u00edte. Reklama by se nem\u011bla okoukat, proto byste ji m\u011bli ka\u017ed\u00fdch 7&nbsp;dn\u00ed obm\u011bnit.<\/li><li><strong>Ne v\u0161echny typy reklam jsou pro \u010cesko dostupn\u00e9<\/strong>\u2009\u2014\u2009nap\u0159\u00edklad na dynamick\u00e9 reklamy z&nbsp;katalogu, nebo carousel si budeme muset je\u0161t\u011b po\u010dkat.<\/li><li>Spoustu dal\u0161\u00edch u\u017eite\u010dn\u00fdch tip\u016f a&nbsp;informac\u00ed najdete v&nbsp;<a href=\"https:\/\/ads.tiktok.com\/help\/\"><strong>Centru n\u00e1pov\u011bdy<\/strong><\/a>.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V p\u0159\u00edpad\u011b dal\u0161\u00edch dotaz\u016f n\u00e1s nev\u00e1hejte <a href=\"https:\/\/www.besteto.cz\/kontakt\/\" title=\"https:\/\/www.besteto.cz\/kontakt\/\"><strong>kontaktovat<\/strong><\/a>.<\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159em\u00fd\u0161l\u00edte o inzerci na TikToku? V dne\u0161n\u00edm \u010dl\u00e1nku v\u00e1s provedeme prvn\u00edmi kroky p\u0159i zalo\u017een\u00ed Tik Tok Ads \u00fa\u010dtu a dozv\u00edte se n\u011bco v\u00edc k mo\u017enostem, kter\u00e9 jako inzerent m\u00e1te.<\/p>\n","protected":false},"author":5,"featured_media":16605,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[279],"tags":[315,126,297,314],"class_list":["post-13159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialni-site","tag-reklama-na-tiktoku","tag-socialni-site","tag-tiktok","tag-tiktok-ads"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/13159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=13159"}],"version-history":[{"count":59,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/13159\/revisions"}],"predecessor-version":[{"id":16604,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/13159\/revisions\/16604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/16605"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=13159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=13159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=13159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}