{"id":14131,"date":"2022-05-30T10:02:41","date_gmt":"2022-05-30T08:02:41","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=14131"},"modified":"2022-11-11T07:53:05","modified_gmt":"2022-11-11T06:53:05","slug":"marketingove-novinky-75","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketingove-novinky-75\/","title":{"rendered":"Elon Musk koupil Twitter a TikTok m\u00ed\u0159\u00ed k hranici 2 miliony u\u017eivatel\u016f"},"content":{"rendered":"        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Z marketingu u&nbsp;n\u00e1s a&nbsp;ve sv\u011bt\u011b<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Facebook<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Meta<\/strong> nab\u00eddne tv\u016frc\u016fm roz\u0161\u00ed\u0159en\u00e9 reality <a href=\"https:\/\/newsfeed.cz\/meta-pridava-nove-ar-nastroje-s-pokrocilejsimi-efekty\/\" title=\"v\u00edce n\u00e1stroj\u016f pro tvorbu\">v\u00edce n\u00e1stroj\u016f pro tvorbu<\/a> v&nbsp;r\u00e1mci aplikace Spark AR. T\u011b\u0161it se m\u016f\u017eete na interaktivn\u00ed zvukov\u00e9 n\u00e1stroje, vylep\u0161en\u00e9 mapov\u00e1n\u00ed hloubky, prol\u00edn\u00e1n\u00ed efekt\u016f a&nbsp;dal\u0161\u00ed.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/facebook-odstrani-podporu-podcastu\/\" title=\"Facebook\">Facebook<\/a> <strong>odstran\u00ed podporu podcast\u016f<\/strong>. D\u016fvodem je, \u017ee se odkl\u00e1n\u00ed od audio mo\u017enost\u00ed, kter\u00e9 pro n\u011bj nep\u0159edstavuj\u00ed prioritu.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/facebook-testuje-nova-upozorneni-pro-zvyseni-engagementu\/\" title=\"Facebook\">Facebook<\/a> se sna\u017e\u00ed neust\u00e1le vym\u00fd\u0161let nov\u00e9 zp\u016fsoby, jak u\u017eivatele v&nbsp;aplikaci zaujmout a&nbsp;udr\u017eet je v&nbsp;n\u00ed. Nejnov\u011bj\u0161\u00ed experiment m\u00e1 podobu bublin v&nbsp;z\u00e1lo\u017ece <em>Ozn\u00e1men\u00ed<\/em>, kter\u00e9 v\u00e1s upozorn\u00ed na nov\u00e9 p\u0159\u00edsp\u011bvky sd\u00edlen\u00e9 va\u0161imi zn\u00e1m\u00fdmi.&nbsp;<\/li><li><strong>Meta<\/strong> ve spolupr\u00e1ci se spole\u010dnost\u00ed Adobe <a href=\"https:\/\/newsfeed.cz\/meta-spousti-novy-kreativni-program-pro-marketery\/\" title=\"spou\u0161t\u00ed nov\u00fd \u0161kolic\u00ed program Express Your Brand\">spou\u0161t\u00ed nov\u00fd \u0161kolic\u00ed program <em>Express Your Brand<\/em><\/a>. C\u00edlem je pomoci mal\u00fdm firm\u00e1m vytv\u00e1\u0159et efektivn\u011bj\u0161\u00ed obsah a&nbsp;strategie digit\u00e1ln\u00edho marketingu, kter\u00e9 p\u0159inesou v\u00fdsledky.<\/li><li>P\u0159im\u011bt u\u017eivatele, aby klikli na va\u0161i reklamu, je jedna v\u011bc. Skute\u010dn\u00fdm <a href=\"https:\/\/newsfeed.cz\/meta-vydala-pruvodce-jak-vytvorit-uspesnou-landing-page\/\" title=\"kl\u00ed\u010dem ke konverzi je v\u0161ak vstupn\u00ed str\u00e1nka\">kl\u00ed\u010dem ke konverzi je v\u0161ak vstupn\u00ed str\u00e1nka<\/a>. Aby p\u0159inesla k\u00fd\u017een\u00fd efekt, mus\u00ed b\u00fdt spr\u00e1vn\u011b nastavena. Nov\u00fd pr\u016fvodce od <strong>Mety<\/strong> v\u00e1m porad\u00ed, co to znamen\u00e1 a&nbsp;jak z&nbsp;n\u00ed d\u00edky tomu vyt\u011b\u017eit maximum.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/facebook-prida-nove-moznosti-pro-monetizaci-reels\/\" title=\"Meta\">Meta<\/a> <strong>chce podpo\u0159it tv\u016frce vide\u00ed Reels <\/strong>pomoc\u00ed co nejatraktivn\u011bj\u0161\u00edch n\u00e1stroj\u016f, d\u00edky kter\u00fdm mohou zpen\u011b\u017eit sv\u016fj obsah. Proto nyn\u00ed upravuje proces plateb v&nbsp;bonusov\u00e9m programu Reels Play a&nbsp;spou\u0161t\u00ed nov\u00e9 \u201ev\u00fdzvy\u201c, pomoc\u00ed kter\u00fdch m\u016f\u017eete dos\u00e1hnout je\u0161t\u011b vy\u0161\u0161\u00edch v\u00fdd\u011blk\u016f.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/meta-predstavila-nove-nastroje-po-firmy\/\">Meta<\/a> spou\u0161t\u00ed n\u011bkolik nov\u00fdch n\u00e1stroj\u016f, kter\u00e9 pot\u011b\u0161\u00ed p\u0159edev\u0161\u00edm firmy. D\u00edky nim bude jednodu\u0161\u0161\u00ed nap\u0159\u00edklad zas\u00edlat zpr\u00e1vy nebo <strong>vytv\u00e1\u0159et reklamy ve WhatsAppu<\/strong>. <\/li><li><strong>Meta<\/strong> vydala aktu\u00e1ln\u00ed report za 1. kvart\u00e1l roku 2022. Z&nbsp;n\u011bho vypl\u00fdv\u00e1, \u017ee se op\u011bt zv\u00fd\u0161il <a href=\"https:\/\/newsfeed.cz\/facebook-ma-temer-3-miliardy-uzivatelu\/\" title=\"po\u010det u\u017eivatel\u016f Facebooku\">po\u010det u\u017eivatel\u016f Facebooku<\/a>, a&nbsp;to jak na denn\u00ed, tak m\u011bs\u00ed\u010dn\u00ed b\u00e1zi pou\u017e\u00edv\u00e1n\u00ed aplikace.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/kulturni-kody-podpori-vykon-vasich-kampani\" title=\"Kulturn\u00ed k\u00f3dy\">Kulturn\u00ed k\u00f3dy<\/a> podpo\u0159\u00ed v\u00fdkon va\u0161ich kampan\u00ed na <strong>Facebooku<\/strong>. <\/li><li><strong>Facebook<\/strong> m\u00e1 t\u00e9m\u011b\u0159 <a href=\"https:\/\/newsfeed.cz\/facebook-ma-temer-3-miliardy-uzivatelu\/\" title=\"3 miliardy u\u017eivatel\u016f\">3&nbsp;miliardy u\u017eivatel\u016f<\/a>.<\/li><li><strong>Meta<\/strong> se sna\u017e\u00ed p\u0159esv\u011bd\u010dit medi\u00e1ln\u00ed vydavatele a&nbsp;zpravodajsk\u00e9 organizace, aby do sv\u00fdch strategi\u00ed na Facebooku a&nbsp;Instagramu za\u010dlenili <a href=\"https:\/\/newsfeed.cz\/meta-chce-primet-vydavatele-ke-kratkym-videim\/\" title=\" v\u00edce kr\u00e1tk\u00fdch vide\u00ed\">v\u00edce kr\u00e1tk\u00fdch vide\u00ed<\/a>. Pr\u00e1v\u011b u&nbsp;nich zaznamen\u00e1v\u00e1 nejv\u011bt\u0161\u00ed n\u00e1r\u016fst zapojen\u00ed u\u017eivatel\u016f.&nbsp;<\/li><li>Novinka <strong>Messengeru<\/strong>, kter\u00e1 pot\u011b\u0161\u00ed firmy: budou moci lidem zas\u00edlat \u2018<a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/novinka-messengeru--ktera-potesi-firmy--budou-moci-lidem-zasilat-opakovana-upozorneni__s288x16684.html\" title=\"opakovan\u00e1 upozorn\u011bn\u00ed\">opakovan\u00e1 upozorn\u011bn\u00ed<\/a>\u2019. <\/li><li>Na <strong>Marka Zuckerberga<\/strong> padla <a href=\"https:\/\/cc.cz\/na-zuckerberga-padla-zaloba-v-kauze-cambridge-analytica-mel-umoznit-unik-osobnich-dat-milionu-lidi\/\">\u017ealoba<\/a> v&nbsp;kauze Cambridge Analytica. M\u011bl umo\u017enit \u00fanik dat milion\u016f lid\u00ed.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Instagram<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/newsfeed.cz\/instagram-pracuje-na-novych-moznostech-reklam-v-reels\/\" title=\"Instagram\">Instagram<\/a><strong> <\/strong>testuje nov\u00fd proces, kter\u00fd by v\u00fdrazn\u011b <strong>usnadnil monetizaci Reels<\/strong>. To je skv\u011bl\u00e1 zpr\u00e1va pro tv\u016frce, kte\u0159\u00ed t\u00edm z\u00edskaj\u00ed p\u0159\u00edjmy, stejn\u011b jako pro firmy, kter\u00e9 budou moci v&nbsp;kr\u00e1tk\u00fdch vide\u00edch inzerovat.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-reels-nabidnou-sablony-a-novou-propagaci\/\" title=\"Instagram\">Instagram<\/a><strong> <\/strong>zkou\u0161\u00ed nov\u00fd zp\u016fsob, jak u\u017eivatel\u016fm pomoci vytv\u00e1\u0159et poutav\u011bj\u0161\u00ed klipy Reels. Z\u00e1rove\u0148 testuje novou <strong>mo\u017enost propagace kr\u00e1tk\u00fdch vide\u00ed v&nbsp;hlavn\u00edm kan\u00e1lu<\/strong>. <\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-rozsiruje-test-90sekundovych-reels\/\" title=\"Reels videa\">Reels videa<\/a> se t\u011b\u0161\u00ed \u010d\u00edm d\u00e1l v\u011bt\u0161\u00ed popularit\u011b. Proto se <strong>Instagram<\/strong> rozhodl, \u017ee prodlou\u017e\u00ed jejich stop\u00e1\u017e na 90 sekund. A&nbsp;nyn\u00ed je zp\u0159\u00edstup\u0148uje v\u00edce u\u017eivatel\u016fm.&nbsp;<\/li><li>Dlouho vyv\u00edjen\u00e9 mo\u017enosti zobrazen\u00ed NFT na Instagramu nyn\u00ed dost\u00e1vaj\u00ed prvn\u00ed verzi. <strong>Instagram<\/strong> zah\u00e1jil testov\u00e1n\u00ed <a href=\"https:\/\/newsfeed.cz\/instagram-testuje-moznosti-zobrazeni-nft\" title=\"nov\u00fdch funkc\u00ed NFT\">nov\u00fdch funkc\u00ed NFT<\/a> s&nbsp;vybran\u00fdmi tv\u016frci.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Ostatn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Elon Musk <\/strong><a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/elon-musk-kupuje-twitter-za-44-miliard-dolaru__s288x16630.html\" title=\"koupil Twitter\">koupil Twitter<\/a> za zhruba 44 miliard dolar\u016f (cca bilion korun). Twitter by m\u011bl odej\u00edt z&nbsp;burzy a&nbsp;m\u011bl by b\u00fdt pln\u011b v&nbsp;soukrom\u00e9m dr\u017een\u00ed Muska, kter\u00e9ho nebudou rozptylovat o\u010dek\u00e1v\u00e1n\u00ed akcion\u00e1\u0159\u016f.&nbsp;<\/li><li><strong>Twitterov\u00e1 inzerce<\/strong> se m\u016f\u017ee snadno ocitnout vedle p\u0159\u00edsp\u011bvk\u016f pln\u00fdch <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/05\/znacky-celi-vyzve-k-bojkotu-twitteru-kvuli-muskovi\/\" title=\"nen\u00e1visti a fake news\">nen\u00e1visti a&nbsp;fake news<\/a>, varuj\u00ed aktivist\u00e9. Elon Musk chce nav\u00edc od firemn\u00edch profil\u016f vyb\u00edrat pen\u00edze.&nbsp;<\/li><li><strong>TikTok<\/strong> zlep\u0161uje monetizaci tv\u016frc\u016f pomoc\u00ed nov\u00e9ho programu \u201e<a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/tiktok-zlepsuje-monetizaci-tvurcu-pomoci-noveho-programu---pulse-__s288x16655.html\" title=\"Pulse\">Pulse<\/a>\u201d.<\/li><li><strong>TikTok <\/strong>m\u00ed\u0159\u00ed v&nbsp;\u010cesku ke <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/05\/tiktok-miri-v-cesku-ke-dvema-milionum-uz-neni-jen-pro-deti\/\">dv\u011bma milion\u016fm<\/a>, u\u017e nen\u00ed jen pro&nbsp;d\u011bti.<\/li><li><strong>LinkedIn<\/strong> m\u011bn\u00ed <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/linkedin-meni-algoritmus-feedu--uvidite-v-nem-mene-politiky-a-anket__s288x16669.html\">algoritmus feedu<\/a>. Uvid\u00edte v&nbsp;n\u011bm m\u00e9n\u011b politiky a&nbsp;anket.&nbsp;<\/li><li><strong>LinkedIn<\/strong> chyst\u00e1 p\u0159idat k&nbsp;<a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/linkedin-se-meni-na-zabavni-podnik--chysta-rozesmate-emoji__s288x16683.html\" title=\"reakc\u00edm\">reakc\u00edm<\/a> u&nbsp;p\u0159\u00edsp\u011bvk\u016f rozesm\u00e1t\u00e9 emoji.&nbsp;<\/li><li><strong>TikTok<\/strong> nech\u00e1 vyd\u011blat autory exkluzivn\u00edch <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/05\/tiktok-necha-vydelat-autory-exkluzivnich-zivych-prenosu\/\" title=\"\u017eiv\u00fdch p\u0159enos\u016f\">\u017eiv\u00fdch p\u0159enos\u016f<\/a>. <\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Dal\u0161\u00ed zaj\u00edmavosti<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Evropsk\u00e1 komise <\/strong>i&nbsp;parlament se shodly na platnosti z\u00e1kona, kter\u00fd m\u00e1 ob\u010dan\u016fm EU zajistit <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/velky-strasak-pro-big-tech--eu-se-shodla-na-narizeni-zavadejicim-odpovednost-socialnich-medii-za-nezakonny-obsah__s288x16636.html\" title=\"bezpe\u010d\u00ed na internetu\">bezpe\u010d\u00ed na internetu<\/a> a&nbsp;u\u010dinit v\u0161e, co je neleg\u00e1ln\u00ed offline, neleg\u00e1ln\u00edm tak\u00e9 v&nbsp;online prost\u0159ed\u00ed. Jak\u00fd dopad to bude m\u00edt na technologick\u00e9 giganty, jako jsou Meta nebo Google?&nbsp;<\/li><li><strong>Lafluence<\/strong> umo\u017e\u0148uje ov\u011b\u0159it p\u0159edchoz\u00ed <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/04\/lafluence-umoznuje-overit-predchozi-spoluprace-influenceru\/\" title=\"spolupr\u00e1ce influencer\u016f\">spolupr\u00e1ce influencer\u016f<\/a>. <\/li><li><strong>Apple<\/strong> je neporaziteln\u00fd. Op\u011bt ohl\u00e1sil <a href=\"https:\/\/cc.cz\/apple-je-neporazitelny-opet-ohlasil-rekordni-vysledky-varuje-vsak-pred-nedostatkem-soucastek\/\" title=\"rekordn\u00ed v\u00fdsledky\">rekordn\u00ed v\u00fdsledky<\/a>, varuje v\u0161ak p\u0159ed nedostatkem sou\u010d\u00e1stek.&nbsp;<\/li><li><strong>YouTube <\/strong>zkou\u0161\u00ed nasadit <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/04\/youtube-zkousi-nasadit-reklamy-do-sve-obdoby-tiktoku\/\" title=\"reklamy\">reklamy<\/a> do sv\u00e9 obdoby TikToku.&nbsp;<\/li><li><strong>Unilever<\/strong> uprav\u00ed marketingov\u00e9 aktivity t\u00fdkaj\u00edc\u00ed se <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/04\/unilever-nebude-cilit-na-deti-mladsi-16-let-reklamu-na-potraviny\/\" title=\"potravin a n\u00e1poj\u016f\">potravin a&nbsp;n\u00e1poj\u016f<\/a> a&nbsp;nebude je v&nbsp;tradi\u010dn\u00edch m\u00e9di\u00edch ani na soci\u00e1ln\u00edch s\u00edt\u00edch c\u00edlit na d\u011bti mlad\u0161\u00ed 16&nbsp;let.&nbsp;<\/li><li><a href=\"https:\/\/cc.cz\/bezkontaktni-google-pay-na-iphonu-evropska-komise-vysetruje-zda-apple-pay-nepotlacuje-konkurenci\/\" title=\"Bezkontaktn\u00ed platby Google Pay\">Bezkontaktn\u00ed platby Google Pay<\/a> i&nbsp;na iPhonu? EU vy\u0161et\u0159uje, zda <strong>Apple Pay <\/strong>nepotla\u010duje konkurenci. <\/li><li>Obl\u00edben\u00fd port\u00e1l <strong>Airbnb<\/strong> ozn\u00e1mil z\u00e1sadn\u00ed zm\u011bny platformy, mezi n\u011b\u017e p\u0159edev\u0161\u00edm pat\u0159\u00ed <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/velky-redesign-airbnb-ma-vyrazne-zmenit-zpusob--jakym-lide-hledaji-ubytovani__s288x16662.html\" title=\"nov\u00fd zp\u016fsob vyhled\u00e1v\u00e1n\u00ed\">nov\u00fd zp\u016fsob vyhled\u00e1v\u00e1n\u00ed<\/a>. D\u0159\u00edve jsme se p\u0159i dovolen\u00fdch rozhodovali na z\u00e1klad\u011b lokace, nyn\u00ed si na Airbnb m\u016f\u017eete selektovat ubytov\u00e1n\u00ed dle kategori\u00ed, jako jsou design, \u010dinnost nebo vzd\u00e1lenost k&nbsp;zaj\u00edmav\u00fdm m\u00edst\u016fm.&nbsp;<\/li><li><strong><strong>Microsoft Teams<\/strong><\/strong> nov\u011b um\u00ed <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/microsoft-teams-nove-umi-prepisovat-mluvenou-cestinu--zvladne-v-ni-i-zive-titulky__s288x16664.html\">p\u0159episovat mluvenou \u010de\u0161tinu<\/a>, zvl\u00e1dne v&nbsp;n\u00ed i&nbsp;\u017eiv\u00e9 titulky.&nbsp;<\/li><li>Legenda od <strong>Apple<\/strong>, kter\u00e1 zm\u011bnila zp\u016fsob, jak\u00fdm poslouch\u00e1me hudbu, kon\u010d\u00ed. <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/apple-konci-s-ipodem__s288x16660.html\" title=\"Nov\u00e9 iPody\">Nov\u00e9 iPody<\/a> se u\u017e vyr\u00e1b\u011bt nebudou.&nbsp;<\/li><li><strong><a href=\"https:\/\/forbes.cz\/rozjete-disney-brzy-vtrhne-do-ceska-prinese-marvel-star-wars-i-filmove-klasiky\/\" title=\"Disney+\">Disney+<\/a><\/strong> brzy vtrhne do \u010ceska. P\u0159inese Marvel, Star Wars i&nbsp;filmov\u00e9 klasiky.<\/li><li>Aplikace <strong>WhatsApp<\/strong> spou\u0161t\u00ed <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/05\/aplikace-whatsapp-spousti-reakce-pomoci-emotikonu\/\">reakce<\/a> pomoc\u00ed emotikon\u016f.<\/li><li>U\u017e \u017e\u00e1dn\u00e9 <strong>fale\u0161n\u00e9 recenze a&nbsp;um\u011bl\u00e9 slevy.<\/strong> Novela z\u00e1kona o&nbsp;ochran\u011b spot\u0159ebitele zabol\u00ed <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/uz-zadne-falesne-recenze-a-umele-slevy--novela-zakona-o-ochrane-spotrebitele-zaboli-nepoctive-e-shopy__s288x16680.html\">nepoctiv\u00e9 e\u2011shopy.<\/a><\/li><li>Pou\u017e\u00edv\u00e1te aplikaci<strong> BeReal<\/strong>? Po\u010det <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/maji-se-zavedena-socialni-media-bat--pocet-stazeni-aplikace-bereal-letos-vzrostl-o-350--__s288x16633.html\">sta\u017een\u00ed aplikace<\/a> letos vzrostl o&nbsp;350&nbsp;%.&nbsp;<\/li><li><strong>McDonald\u2019s<\/strong> odch\u00e1z\u00ed nadobro z&nbsp;<a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/mcdonalds-odchazi-z-ruska-nadobro__s288x16667.html\" title=\"Ruska\">Ruska<\/a>. <\/li><li><strong>Netflix<\/strong> hled\u00e1 cestu z&nbsp;krize. Propou\u0161t\u00ed, <a href=\"https:\/\/forbes.cz\/netflix-hleda-cestu-z-krize-propousti-zavadi-reklamy-a-doslapne-si-na-sdileni-hesel\/\" title=\"zav\u00e1d\u00ed reklamy\">zav\u00e1d\u00ed reklamy<\/a> a&nbsp;do\u0161l\u00e1pne si na sd\u00edlen\u00ed hesel.&nbsp;<\/li><li><strong>YouTube <\/strong>zvy\u0161uje <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/05\/youtube-zvysuje-komercni-potencial-zivych-vysilani\/\" title=\"komer\u010dn\u00ed potenci\u00e1l\">komer\u010dn\u00ed potenci\u00e1l<\/a> \u017eiv\u00fdch vys\u00edl\u00e1n\u00ed.&nbsp;<\/li><li><strong>Srovn\u00e1n\u00ed banner\u016f: <\/strong>Jak\u00e9 se nejv\u00edc pou\u017e\u00edvaj\u00ed a&nbsp;maj\u00ed <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/05\/srovnani-banneru-jake-se-nejvic-pouzivaji-a-maji-nejvyssi-ctr\/\" title=\"nejvy\u0161\u0161\u00ed CTR\">nejvy\u0161\u0161\u00ed CTR<\/a>? <\/li><li><strong>CZ.NIC<\/strong> odblokoval <a href=\"https:\/\/cc.cz\/cz-nic-odblokoval-sedm-dezinformacnich-webu-ktere-zmizely-po-ruske-invazi-na-ukrajinu\/\" title=\"sedm dezinforma\u010dn\u00edch web\u016f\">sedm dezinforma\u010dn\u00edch web\u016f<\/a>, kter\u00e9 zmizely po rusk\u00e9 invazi na Ukrajinu.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<style type=\"text\/css\">@import url(https:\/\/fonts.googleapis.com\/css?family=Open+Sans:400,400italic,700,700italic);\n    <\/style>\n    <style type=\"text\/css\">.ml-form-embedSubmitLoad{display:inline-block;width:20px;height:20px}.ml-form-embedSubmitLoad:after{content:\" \";display:block;width:11px;height:11px;margin:1px;border-radius:50%;border:4px solid #fff;border-color:#fff #fff #fff transparent;animation:ml-form-embedSubmitLoad 1.2s linear infinite}@keyframes 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.ml-button-horizontal.labelsOn{padding-top:0!important}}\n    <\/style>\n    <style type=\"text\/css\">@media only screen and (max-width:400px){.ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields{margin-bottom:10px!important;width:100%!important}}\n    <\/style>\n    <div class=\"ml-form-embedContainer ml-subscribe-form ml-subscribe-form-1659146\" id=\"mlb2-1659146\">\n    <div class=\"ml-form-align-center\">\n    <div class=\"ml-form-embedWrapper embedForm\">\n    <div class=\"ml-form-embedBody ml-form-embedBodyHorizontal row-form\">\n    <div class=\"ml-form-embedContent\" style>\n    <h4>\u0158ekn\u011bte si o&nbsp;BESTETO zpravodaj<\/h4>\n\n    <p>Zadejte e\u2011mail a&nbsp;newsletter pln\u00fd tip\u016f pro e\u2011shopa\u0159e i&nbsp;novinek pro marke\u0165\u00e1ky u\u017e v\u00e1m neute\u010de.<\/p>\n    <\/div>\n\n    <form action=\"https:\/\/app.mailerlite.com\/webforms\/submit\/e9o7i1\" class=\"ml-block-form\" data-code=\"e9o7i1\" method=\"post\" target=\"_blank\">\n    <div class=\"ml-form-formContent horozintalForm\">\n    <div class=\"ml-form-horizontalRow\">\n    <div class=\"ml-input-horizontal\">\n    <div class=\"horizontal-fields\" style=\"width:50%\">\n    <div class=\"ml-field-group ml-field-email ml-validate-email ml-validate-required\"><input autocomplete=\"email\" class=\"form-control\" data-inputmask name=\"fields[email]\" placeholder=\"Email\" type=\"email\"><\/div>\n    <\/div>\n\n    <div class=\"horizontal-fields\" style=\"width:50%\">\n    <div class=\"ml-field-group ml-field-name ml-validate-required\"><input autocomplete=\"name\" class=\"form-control\" data-inputmask name=\"fields[name]\" placeholder=\"Name\" type=\"text\"><\/div>\n    <\/div>\n    <\/div>\n\n    <div class=\"ml-button-horizontal primary\"><button class=\"primary\" type=\"submit\">P\u0159ihl\u00e1sit se<\/button><button class=\"loading\" disabled=\"disabled\" style=\"display:none\" type=\"button\"><\/button>\n\n    <div class=\"ml-form-embedSubmitLoad\">&nbsp;<\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <input name=\"ml-submit\" type=\"hidden\" value=\"1\"><\/form>\n    <\/div>\n\n    <div class=\"ml-form-successBody row-success\" style=\"display:none\">\n    <div class=\"ml-form-successContent\">\n    <h4>Hur\u00e1, jste p\u0159ihl\u00e1\u0161en\u00ed!<\/h4>\n\n    <p>Ne\u017e si v\u00e1s p\u0159id\u00e1me na seznam, je\u0161t\u011b koukn\u011bte do e\u2011mailu a&nbsp;potvr\u010fte n\u00e1m, \u017ee jste to vy. ;)&nbsp;D\u00edky.<\/p>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <\/div>\n    <script>\n    function ml_webform_success_1659146(){var r=ml_jQuery||jQuery;r(\".ml-subscribe-form-1659146 .row-success\").show(),r(\".ml-subscribe-form-1659146 .row-form\").hide()}\n    <\/script>\n\n    <p><img loading=\"lazy\" decoding=\"async\" alt=\".\" src=\"https:\/\/track.mailerlite.com\/webforms\/o\/1659146\/e9o7i1?v1595586373\" style=\"max-width:1px;max-height:1px;visibility:hidden;padding:0;margin:0;display:block\" width=\"1\" height=\"1\" border=\"0\"> <script src=\"https:\/\/static.mailerlite.com\/js\/w\/webforms.min.js?v5c5d99c28cfe49b41fe82455507d7558\" type=\"text\/javascript\"><\/script><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Ze \u017eivota marketingov\u00e9 agentury BESTETO<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>O <strong>srovn\u00e1va\u010d\u00edch zbo\u017e\u00edch<\/strong> u\u017e sly\u0161el t\u00e9m\u011b\u0159 ka\u017ed\u00fd. Ne ka\u017ed\u00fd v\u0161ak na nich inzeruje. Pokud st\u00e1le p\u0159em\u00fd\u0161l\u00edte nad t\u00edm, jestli jsou pro v\u00e1s srovn\u00e1va\u010de zbo\u017e\u00ed to prav\u00e9 a&nbsp;zda se v\u00e1m inzerce na nich vyplat\u00ed \u010di nikoliv, p\u0159ipravili jsme si pro v\u00e1s<strong> <\/strong><a href=\"https:\/\/www.besteto.cz\/tipy-srovnavace-zbozi\/\" title=\"5 tip\u016f, kter\u00e9 v\u00e1m pomohou se rozhodnout\">5&nbsp;tip\u016f, kter\u00e9 v\u00e1m pomohou se rozhodnout<\/a>.<\/li><li>Asi ka\u017ed\u00fd z&nbsp;n\u00e1s u\u017e o&nbsp;<strong>bezpe\u010dnosti na internetu <\/strong>n\u011bco zaslechl. Jak\u00e1 je ov\u0161em realita? Nen\u00ed to tak, \u017ee pou\u017e\u00edv\u00e1me v\u0161ude jedno heslo a&nbsp;p\u0159\u00edstupov\u00e9 \u00fadaje do e\u2011mailu m\u00e1me stejn\u00e9 u\u017e 10 let? Poslechn\u011bte si nov\u00fd d\u00edl podcastu Oran\u017e\u00e1da, ve kter\u00e9m t\u00e9ma <strong><a href=\"https:\/\/www.besteto.cz\/podcast-bezpecnost-na-internetu\/\" title=\"kybernetick\u00e9 bezpe\u010dnosti\">kybernetick\u00e9 bezpe\u010dnosti<\/a> <\/strong>prob\u00edr\u00e1me s&nbsp;Ond\u0159ejem \u0160r\u00e1mkem ze spole\u010dnosti <a href=\"https:\/\/www.facebook.com\/pwccr\/?__cft__[0]=AZXNHEfIB9J3-sm1ZxZgb9nkShCe2DY-dN-JxNUX4qhz_wFK4KXr_pq5KE6p_WHSDfsxZNt6sGFYAM6ppPcfiMzkWTPm3W2St25l4DuB6ljTglH2RMHXsPOWDYD-LK4t4uhQq1OnEf75tljtu_ChDnWtz_NjtDUJSf7laB4RRSZSfSZIu8x8w3HRPc8Pzp5_2Yhq8FnqVYCReg70IlsbApVszenBejSZ5ygtJQvRWHtLdA&amp;__tn__=-UK-R\">PwC \u010cesk\u00e1 republika<\/a>.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe scrolling=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1256560933&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" loading=\"lazy\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/besteto\" title=\"Oran\u017e\u00e1da podcast\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">Oran\u017e\u00e1da podcast<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/besteto\/oranzada-podcast-s-ondrejem-sramkem-o-bezpecnosti-uzivatelu-na-internetu\" title=\"O bezpe\u010dnosti u\u017eivatel\u016f na internetu s Ond\u0159ejem \u0160r\u00e1mkem\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">O&nbsp;bezpe\u010dnosti u\u017eivatel\u016f na internetu s&nbsp;Ond\u0159ejem \u0160r\u00e1mkem<\/a><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>A je to venku! U\u017e 2. \u010dervna se bude konat dal\u0161\u00ed akce <strong>PPC na stoj\u00e1ka<\/strong>! Tentokr\u00e1t bude p\u0159edn\u00e1\u0161et Tom\u00e1\u0161 S\u00fdkora o&nbsp;tom, jak vypad\u00e1 expert na PPC reklamu. V\u00edce o&nbsp;akci se dozv\u00edte na tomto <a href=\"https:\/\/www.besteto.cz\/ppc-na-stojaka-17\/\" title=\"odkaze\">odkaze<\/a>.<\/li><li><strong>Instagram<\/strong> m\u00e1 ve <a href=\"https:\/\/www.besteto.cz\/ig-stories-od-a-do-z\/\" title=\"Stories\">Stories<\/a> zase spoustu novinek! V&nbsp;na\u0161em \u010dl\u00e1nku se dozv\u00edte, jak\u00e9 to&nbsp;jsou.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kv\u011btnov\u00e1 v\u00e1rka marketingov\u00fdch novinek je tady! A co se tentokr\u00e1t dozv\u00edte? T\u0159eba to, \u017ee Facebook vym\u00fd\u0161l\u00ed nov\u00e9 zp\u016fsoby, jak u\u017eivatele v aplikaci zaujmout, Instagram Reels se t\u011b\u0161\u00ed \u010d\u00edm d\u00e1l v\u011bt\u0161\u00ed popularit\u011b, Elon Musk koupil Twitter za 44 miliard dolar\u016f, LinkedIn m\u011bn\u00ed algoritmus feedu a TikTok m\u00ed\u0159\u00ed v \u010cesku ke dv\u011bma milion\u016fm u\u017eivatel\u016f. <\/p>\n","protected":false},"author":5,"featured_media":16543,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[75,82,126],"class_list":["post-14131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-instagram","tag-marketingove-novinky","tag-socialni-site"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/14131"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=14131"}],"version-history":[{"count":16,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/14131\/revisions"}],"predecessor-version":[{"id":16547,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/14131\/revisions\/16547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/16543"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=14131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=14131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=14131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}