{"id":14348,"date":"2022-06-13T12:45:21","date_gmt":"2022-06-13T10:45:21","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=14348"},"modified":"2022-11-11T06:54:37","modified_gmt":"2022-11-11T05:54:37","slug":"produktove-obrazky-v-inzerci","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/produktove-obrazky-v-inzerci\/","title":{"rendered":"Z\u00edskejte maximum z kampan\u00ed pomoc\u00ed CTA tla\u010d\u00edtek a grafick\u00fdch prvk\u016f"},"content":{"rendered":"
\n
\n \n

Inzerujete na Facebooku \u010di Instagramu a p\u0159em\u00fd\u0161l\u00edte, jak zaujmout potenci\u00e1ln\u00ed z\u00e1kazn\u00edky a p\u0159im\u011bt je k n\u00e1kupu va\u0161ich produkt\u016f? Konkurence na t\u011bchto soci\u00e1ln\u00edch s\u00edt\u00edch je opravdu velk\u00e1 a reklamy na u\u017eivatele \u00fato\u010d\u00ed ze v\u0161ech stran. Doporu\u010dujeme se od konkurence trochu odli\u0161it. Krom\u011b spr\u00e1vn\u011b zvolen\u00e9 c\u00edlov\u00e9 skupiny tak\u00e9 vsadit na dob\u0159e napsan\u00fd text a produktov\u00e9 fotky dopln\u011bn\u00e9 CTA tla\u010d\u00edtky \u010di jin\u00fdmi grafick\u00fdmi prvky<\/strong>. S t\u00edm v\u00e1m m\u016f\u017ee pomoci nap\u0159\u00edklad aplikace Feed Image Editor<\/a>,<\/strong> jej\u00edm\u017e c\u00edlem je hromadn\u00e9 vylep\u0161en\u00ed produktov\u00fdch obr\u00e1zk\u016f a nav\u00fd\u0161en\u00ed prodej\u016f v inzertn\u00edch syst\u00e9mech.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

1. P\u0159edp\u0159ipraven\u00e9 texty<\/strong><\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Co v\u00edce z\u00e1kazn\u00edky zaujme ne\u017e produkt s n\u00e1pisem akce \u010di v\u00fdprodej.<\/strong> Je zn\u00e1mo, \u017ee tyto slova slou\u017e\u00ed jako takov\u00e1 zakl\u00ednac\u00ed formule, na kterou nakupuj\u00edc\u00ed \u010dasto sly\u0161\u00ed. Mimo tyto pojmy m\u016f\u017eete vyu\u017e\u00edt i ozna\u010den\u00ed novinka, doprava zdarma <\/strong>nebo si vybrat cokoliv dal\u0161\u00edho z ji\u017e p\u0159edp\u0159ipraven\u00fdch text\u016f. V p\u0159\u00edpad\u011b, \u017ee ani jeden text nebude ten prav\u00fd, napi\u0161te si sv\u016fj vlastn\u00ed. Na v\u00fdb\u011br m\u00e1te z v\u00edce ne\u017e 150 font\u016f<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n
\"P\u0159edp\u0159ipraven\u00e9<\/a>
P\u0159edp\u0159ipraven\u00e9 texty<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

2. Grafick\u00e9 prvky<\/strong><\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Dal\u0161\u00ed variantou, jak produktov\u00e9 obr\u00e1zky vylep\u0161it, je p\u0159id\u00e1n\u00ed grafick\u00fdch prvk\u016f<\/strong>. Tvar prvku p\u0159izp\u016fsob\u00edte velikosti textu a barvu dolad\u00edte podle va\u0161\u00ed p\u0159edstavy nebo tonality zna\u010dky. Podle pot\u0159eby m\u016f\u017eete p\u0159idat efekty<\/strong>\u2009\u2014\u2009odraz a st\u00edn. <\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

TIP: Grafick\u00e9 prvky lze tak\u00e9 vytvo\u0159it v Canv\u011b a p\u0159idat ve Spr\u00e1vci reklam p\u0159\u00edmo v nastaven\u00ed kampan\u011b.<\/em><\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

3. \u0160t\u00edtky<\/strong><\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Grafick\u00e9 \u0161t\u00edtky v 2D a 3D podob\u011b<\/strong>\u2009\u2014\u2009cedulky, bubliny, kole\u010dka a spoustu dal\u0161\u00edch mo\u017enost\u00ed, jak ud\u011blat produkty v inzerci atraktivn\u011bj\u0161\u00ed. I tyto \u0161t\u00edtky jsou editovateln\u00e9. <\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n
\"Grafick\u00e9<\/a>
Grafick\u00e9 \u0161t\u00edtky v 2D a 3D podob\u011b<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

4. Samolepky<\/strong><\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

P\u0159idejte na produkt n\u00e1lepky. V aplikaci najdete r\u016fzn\u00e9 samolepky rozd\u011blen\u00e9 t\u00e9maticky podle<\/strong> akc\u00ed<\/strong> (Black Friday), sv\u00e1tk\u016f<\/strong> (Valent\u00fdn, V\u00e1noce) \u010di<\/strong> ro\u010dn\u00edch<\/strong> obdob\u00ed<\/strong> (jaro, l\u00e9to, podzim, zima). Pou\u017e\u00edt m\u016f\u017eete tak\u00e9 samolepku s dopravou zdarma.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n
\"Samolepky<\/a>
Samolepky v aplikaci Feed Image Editor<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

5. Vlastn\u00ed grafika<\/strong><\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Nevyu\u017eijete ani jeden prvek, kter\u00fd aplikace nab\u00edz\u00ed? Nahrajte vlastn\u00ed grafiku do aplikace a pou\u017eijte ji hromadn\u011b na v\u0161echny produkty nebo jen na ty vybran\u00e9.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Myslete v\u0161ak na to, \u017ee nejd\u016fle\u017eit\u011bj\u0161\u00ed roli hraje rozpo\u010det, c\u00edlov\u00e1 skupina a unik\u00e1tnost produktu.<\/strong> CTA tla\u010d\u00edtka u\u017e jsou pak jen \u201cmal\u00e9 detaily\u201d, kter\u00e9 mohou pomoci po vizu\u00e1ln\u00ed str\u00e1nce. A pokud v\u00e1s aplikace Feed Image Editor zaujala, vyzkou\u0161ejte ji na 30 dn\u00ed zdarma<\/a>.<\/strong><\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Nejd\u016fle\u017eit\u011bj\u0161\u00ed roli v inzerci hraje rozpo\u010det, c\u00edlov\u00e1 skupina a unik\u00e1tnost produktu. Pokud m\u00e1te v\u0161echny tyto v\u011bci zvl\u00e1dnut\u00e9 a\u017e do toho nejmen\u0161\u00edho detailu, zam\u011b\u0159te se v produktov\u00e9 inzerci na CTA tla\u010d\u00edtka. Ty nakupuj\u00edc\u00ed zaujmou hlavn\u011b po vizu\u00e1ln\u00ed str\u00e1nce a kdo v\u00ed, t\u0159eba je i tahle „mali\u010dkost“ p\u0159im\u011bje k n\u00e1kupu na va\u0161em e-shopu.<\/p>\n","protected":false},"author":5,"featured_media":16477,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[285],"tags":[7,57,75,354],"class_list":["post-14348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ostatni","tag-facebook","tag-feed-image-editor","tag-instagram","tag-produktova-inzerce"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/14348"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=14348"}],"version-history":[{"count":27,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/14348\/revisions"}],"predecessor-version":[{"id":16559,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/14348\/revisions\/16559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/16477"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=14348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=14348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=14348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}