{"id":14394,"date":"2022-06-20T12:39:00","date_gmt":"2022-06-20T10:39:00","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=14394"},"modified":"2022-11-10T12:47:34","modified_gmt":"2022-11-10T11:47:34","slug":"6-overenych-metod-linkbuildingu-nejen-pro-e-shopy","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/6-overenych-metod-linkbuildingu-nejen-pro-e-shopy\/","title":{"rendered":"6 ov\u011b\u0159en\u00fdch metod linkbuildingu (nejen) pro e-shopy"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud chcete vybudovat vysok\u00e9 mno\u017estv\u00ed odkaz\u016f b\u011bhem p\u00e1r t\u00fddn\u016f a&nbsp;chcete b\u00fdt ohro\u017eeni penalizaci od Google, tak tento \u010dl\u00e1nek nen\u00ed pro v\u00e1s. Pokud m\u00e1te zaj\u00edmav\u00fd produkt, p\u00ed\u0161ete \u010dl\u00e1nky, kter\u00e9 jsou pro z\u00e1kazn\u00edky nebo klienty p\u0159\u00ednosn\u00e9, pak \u010dt\u011bte d\u00e1l. Linkbuilding nen\u00ed z\u00e1le\u017eitost na p\u00e1r hodin \u010di dn\u00ed,<strong> jedn\u00e1 se o&nbsp;dlouhodobou aktivitu<\/strong>, kter\u00e1 kdy\u017e se d\u011bl\u00e1 spr\u00e1vn\u011b, tak p\u0159in\u00e1\u0161\u00ed v\u00fdsledky.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Dejte si pozor na penalizaci od Googlu<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Na internetu se \u010dasto m\u016f\u017eete setkat se slu\u017ebami, kter\u00e9 poskytuj\u00ed velk\u00e9 mno\u017estv\u00ed odkaz\u016f za ur\u010dit\u00fd poplatek. Tato metoda linkbuildingu byla v&nbsp;historii velmi popul\u00e1rn\u00ed, av\u0161ak Google ji odhalil a&nbsp;za\u010dal weby, na kter\u00fdch v&nbsp;kr\u00e1tk\u00e9 dob\u011b raketov\u011b roste po\u010det odkaz\u016f penalizovat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><strong>Jak z\u00edskat zp\u011btn\u00e9 odkazy<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Z\u00e1kladem systematick\u00e9ho linkbuildingu, p\u0159\u00edpadn\u011b linkbuildingov\u00e9 strategie, je kvalitn\u00ed obsah na webu. A\u0165 u\u017e se tedy jedn\u00e1 <strong>o&nbsp;brandov\u00fd nebo v\u00fdkonnostn\u00ed web<\/strong>, m\u011bli byste na n\u011bm m\u00edt blog \u010di magaz\u00edn a&nbsp;pravideln\u011b na n\u011bj p\u0159id\u00e1vat kvalitn\u00ed obsah.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">1. PR aktivita<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jednou z&nbsp;nejefektivn\u011bj\u0161\u00edch linkbuildingov\u00fdch aktivit je PR (public relations), do kter\u00e9ho lze zahrnout<strong> placen\u00e9 \u010di neplacen\u00e9 PR \u010dl\u00e1nky<\/strong>. <\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ol class=\"wp-block-list\"><li><strong>Neplacen\u00e9 PR \u010dl\u00e1nky<\/strong>\u2009\u2014\u2009Dostat odkazy do neplacen\u00e9ho PR \u010dl\u00e1nku je pom\u011brn\u011b n\u00e1ro\u010dn\u00e1 aktivita. Aby se v\u00e1m to povedlo, v\u00e1\u0161 <strong>obsah mus\u00ed b\u00fdt natolik jedine\u010dn\u00fd<\/strong> (nap\u0159. p\u0159evratn\u00fd produkt, nov\u00e1 technologie apod.), aby o&nbsp;n\u011bm dan\u00fd magaz\u00edn \u010di web cht\u011bl ps\u00e1t s\u00e1m od&nbsp;sebe.<\/li><li><strong>Placen\u00e9 PR \u010dl\u00e1nky<\/strong>\u2009\u2014\u2009 Nej\u010dast\u011bj\u0161\u00ed variantou, se kterou se  m\u016f\u017eete setkat, je publikace placen\u00fdch PR \u010dl\u00e1nk\u016f. Funguje to tak, \u017ee si sami zvol\u00edte, do jak\u00e9ho magaz\u00ednu \u010di rovnou kategorie \u010dl\u00e1nek um\u00edst\u00edte. Za toto ov\u0161em zaplat\u00edte\u2009\u2014\u2009\u010d\u00e1stky se pohybuj\u00ed v&nbsp;tis\u00edc\u00edch a\u017e desetitis\u00edc\u00edch korun\u00e1ch. Myslete na to, \u017ee d\u016fle\u017eitou roli hraje<strong> n\u00e1v\u0161t\u011bvnost dan\u00e9ho webu, relevance k&nbsp;va\u0161emu oboru<\/strong>, rankov\u00e1n\u00ed na jin\u00e1 hledan\u00e1 kl\u00ed\u010dov\u00e1 slova a&nbsp;odkazov\u00fd profil dan\u00e9ho webu.<\/li><\/ol>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong><em>TIP:<\/em><\/strong><em> V&nbsp;p\u0159\u00edpad\u011b, \u017ee se s&nbsp;v\u00e1mi spoj\u00ed web a&nbsp;nab\u00eddne v\u00e1m publikaci v\u00edce PR \u010dl\u00e1nk\u016f za p\u00e1r set korun, bu\u010fte na pozoru. M\u016f\u017ee se st\u00e1t, \u017ee v\u00e1m tyto \u010dl\u00e1nky nejsp\u00ed\u0161e \u017e\u00e1dnou n\u00e1v\u0161t\u011bvnost nep\u0159inesou a&nbsp;jejich odkazov\u00fd profil bude velmi slab\u00fd. Tyto finance rad\u011bji vlo\u017ete do zku\u0161en\u00e9ho copywritera, kter\u00fd nap\u00ed\u0161e \u010dl\u00e1nek na v\u00e1\u0161&nbsp;blog.<\/em><\/p><\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud to tedy se sv\u00fdm webem mysl\u00edte v\u00e1\u017en\u011b, pravideln\u00e1 PR aktivita by m\u011bla b\u00fdt sou\u010d\u00e1st\u00ed va\u0161ich online aktivit, stejn\u011b jako je PPC reklama, srovn\u00e1va\u010de zbo\u017e\u00ed nebo&nbsp;SEO.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">2. <strong>Z\u00e1pis v&nbsp;online kataloz\u00edch<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tato metoda je sice star\u0161\u00ed, ale st\u00e1le ji lze pou\u017e\u00edt ve v\u00e1\u0161 prosp\u011bch. Jedn\u00e1 se o&nbsp;<strong>z\u00e1pis va\u0161\u00ed firmy do r\u016fzn\u00fdch internetov\u00fdch katalog\u016f<\/strong>. U&nbsp;t\u00e9to metody je pot\u0159eba si d\u00e1t pozor na pochybn\u00e9 a&nbsp;nevhodn\u00e9 katalogy. Katalogy, kter\u00e9 v\u00e1m m\u016f\u017eeme doporu\u010dit:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.firmy.cz\/\" title=\"Firmy.cz\">Firmy.cz<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.besteto.cz\/google-moje-firma\/\" title=\"Google My Business\">Google My Business<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.zivefirmy.cz\/\" title=\"Zivefirmy.cz\">Zivefirmy.cz<\/a><\/strong><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V\u00fd\u0161e zm\u00edn\u011bn\u00e9 weby jsou u\u017eivateli nav\u0161t\u011bvovan\u00e9 a&nbsp;maj\u00ed siln\u00e9 odkazov\u00e9 profily. Existuj\u00ed ale tak\u00e9 men\u0161\u00ed, oborov\u011b zam\u011b\u0159en\u00e9 weby, kter\u00e9 mohou m\u00edt ve va\u0161em oboru smysl. U&nbsp;v\u0161ech katalog\u016f v\u0161ak doporu\u010dujeme prov\u011b\u0159it n\u00e1v\u0161t\u011bvnost a&nbsp;s\u00edlu odkazov\u00e9ho profilu p\u0159es n\u00e1stroj <strong><a href=\"https:\/\/www.marketingminer.com\/cs\">Marketing Miner<\/a>, <a href=\"https:\/\/ahrefs.com\/\">Ahrefs<\/a> <\/strong>nebo slu\u017ebu <a href=\"https:\/\/neilpatel.com\/ubersuggest\/\"><strong>Ubersuggest<\/strong><\/a>, kter\u00e1 je na 3&nbsp;vyhled\u00e1v\u00e1n\u00ed denn\u011b zdarma.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">3. <strong>Broken linkbuilding<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Dal\u0161\u00ed metodou je broken linkbuilding, tedy <strong>hled\u00e1n\u00ed nefunk\u010dn\u00edch a&nbsp;rozbit\u00fdch odkaz\u016f<\/strong>. Rozbit\u00e9 odkazy m\u016f\u017eete hledat v&nbsp;r\u016fzn\u00fdch n\u00e1stroj\u00edch jako je ji\u017e zmi\u0148ovan\u00e9 Ahrefs nebo <a href=\"https:\/\/www.semrush.com\/\" title=\"Semrush\"><strong>Semrush<\/strong><\/a>. V&nbsp;t\u011bchto n\u00e1stroj\u00edch po zad\u00e1n\u00ed dom\u00e9ny z\u00edsk\u00e1te seznam v\u0161ech zp\u011btn\u00fdch odkaz\u016f, kter\u00e9 sm\u011b\u0159uj\u00ed na zadanou dom\u00e9nu, a&nbsp;to v\u010detn\u011b t\u011bch chybov\u00fdch se <a href=\"https:\/\/www.besteto.cz\/co-znamena-error-404\/\" title=\"str\u00e1nku 404\">str\u00e1nkou 404<\/a>. Po vyfiltrov\u00e1n\u00ed chybov\u00fdch odkaz\u016f m\u016f\u017eete kontaktovat majitele str\u00e1nek a&nbsp;po\u017e\u00e1dat ho o&nbsp;opravu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">4. <strong>V\u00fdm\u011bna odkaz\u016f<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>V\u00fdm\u011bna odkazu za odkaz. <\/strong>V&nbsp;praxi to znamen\u00e1, \u017ee z&nbsp;va\u0161eho webu odk\u00e1\u017eete \u010dten\u00e1\u0159e na ciz\u00ed web a&nbsp;ciz\u00ed web na opl\u00e1tku odk\u00e1\u017ee na ten v\u00e1\u0161. <strong>Tato metoda lze rozd\u011blit na 3&nbsp;\u010d\u00e1sti na z\u00e1klad\u011b toho, s&nbsp;k\u00fdm odkazy m\u011bn\u00edte.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ol class=\"wp-block-list\"><li><strong>Weby s&nbsp;dopl\u0148uj\u00edc\u00edm sortimentem<\/strong>\u2009\u2014\u2009M\u00e1te web se zahradn\u00edm n\u00e1bytkem a&nbsp;p\u00ed\u0161ete blog? Narazili jste na web, kter\u00fd se tak\u00e9 zam\u011b\u0159uje na kutily na zahrad\u011b a&nbsp;tak\u00e9 p\u00ed\u0161e blog? Zjistili jste, \u017ee majitel se o&nbsp;web star\u00e1 a&nbsp;jeho blog se rankuje na hledan\u00e1 kl\u00ed\u010dov\u00e1 slova? Zkuste ho kontaktovat a&nbsp;po\u017e\u00e1dejte o&nbsp;v\u00fdm\u011bnu odkazu.<\/li><li><strong>Osloven\u00ed partner\u016f<\/strong>\u2009\u2014\u2009Nejjednodu\u0161\u0161\u00ed metoda, kter\u00e1 existuje\u2009\u2014\u2009z\u00edsk\u00e1n\u00ed odkaz\u016f od va\u0161ich partner\u016f (dodavatel\u016f, odb\u011bratel\u016f, obchodn\u00edch partner\u016f, organizac\u00ed nebo akc\u00ed, kter\u00e9 sponzorujete). S&nbsp;t\u011bmito subjekty ji\u017e m\u00e1te vytvo\u0159en\u00fd n\u011bjak\u00fd vztah a&nbsp;bude pro v\u00e1s jednodu\u0161\u0161\u00ed a&nbsp;t\u00edm p\u00e1dem tak\u00e9 levn\u011bj\u0161\u00ed se s&nbsp;nimi odkazov\u011b propojit. V\u011bt\u0161inou tato v\u00fdm\u011bna funguje tak, \u017ee popros\u00edte o&nbsp;um\u00edst\u011bn\u00ed odkazu sm\u011b\u0159uj\u00edc\u00ed na v\u00e1\u0161 web z&nbsp;webu va\u0161eho partnera. N\u00e1sledn\u011b vy um\u00edst\u00edte odkaz z&nbsp;va\u0161eho webu sm\u011b\u0159uj\u00edc\u00ed na web partnera. Takto lze z\u00edskat relativn\u011b dost odkaz\u016f s&nbsp;minim\u00e1ln\u00edmi n\u00e1klady.<\/li><li><strong>Osloven\u00ed dal\u0161\u00edch SEO specialist\u016f<\/strong>\u2009\u2014\u2009Jo, SEO specialisti maj\u00ed fakt p\u0159ehled.<strong> <\/strong>V\u00fdm\u011bna odkaz\u016f se SEO specialisty je efektivn\u00ed cestou,<strong> <\/strong>jak z\u00edskat zp\u011btn\u00fd odkaz. V\u011bt\u0161ina z&nbsp;nich toti\u017e pochop\u00ed, co od nich chcete a&nbsp;t\u00e9to v\u00fdm\u011bn\u011b se nebude br\u00e1nit. Odpad\u00e1 v\u00e1m tedy \u010das str\u00e1ven\u00fd komunikac\u00ed a&nbsp;vysv\u011btlov\u00e1n\u00edm, co vlastn\u011b od doty\u010dn\u00e9ho chcete a&nbsp;co z&nbsp;toho bude m\u00edt&nbsp;on.<\/li><\/ol>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>N\u00e1mi zmi\u0148ovan\u00e9 metody linkbuildingu jsou univerz\u00e1ln\u00ed a&nbsp;lze je vyu\u017e\u00edt prakticky u&nbsp;jak\u00e9hokoliv oboru. Linkbuildingov\u00fdch aktivit v\u0161ak existuje mnohem v\u00edce\u2009\u2014\u2009n\u011bkter\u00e9 jsou v\u00edce \u010di m\u00e9n\u011b efektivn\u00ed. V\u017edy ale z\u00e1le\u017e\u00ed na zam\u011b\u0159en\u00ed va\u0161eho webu nebo projektu. Cel\u00fd linkbuilding je hlavn\u011b o<strong> hled\u00e1n\u00ed vhodn\u00fdch web\u016f k&nbsp;z\u00edsk\u00e1n\u00ed odkazu a&nbsp;komunikace se spr\u00e1vci t\u011bchto web\u016f<\/strong>. Um\u00edst\u011bn\u00ed samotn\u00e9ho odkazu je pak u\u017e ot\u00e1zka p\u00e1r vte\u0159in.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Bonus na z\u00e1v\u011br aneb koho byste v&nbsp;SEO bran\u017ei m\u011bli sledovat\u2009\u2014\u2009<strong><a href=\"https:\/\/backlinko.com\/blog\">Brian Dean<\/a>, <a href=\"https:\/\/neilpatel.com\/blog\/\">Niel Pattel<\/a> <\/strong>nebo<strong> <a href=\"https:\/\/twitter.com\/JohnMu\">John Mu<\/a><\/strong>.<\/p><\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud byste si s&nbsp;linkbuildingem nev\u011bd\u011bli rady nebo byste cht\u011bli poradit s&nbsp;konkr\u00e9tn\u00edm webem, nev\u00e1hejte n\u00e1s <a href=\"https:\/\/www.besteto.cz\/kontakt\/\" title=\"kontaktovat\"><strong>kontaktovat<\/strong><\/a>.<\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Co je to linkbuilding a jak\u00e9 existuj\u00ed typy odkaz\u016f u\u017e ur\u010dit\u011b v\u00edte z na\u0161ich p\u0159edchoz\u00edch \u010dl\u00e1nk\u016f. Je na \u010dase roz\u0161\u00ed\u0159it obzory a pod\u00edvat se v oblasti SEO zase kousek d\u00e1l. Tentokr\u00e1t se zam\u011b\u0159\u00edme na jednotliv\u00e9 metody tvorby zp\u011btn\u00fdch odkaz\u016f, kter\u00e9 funguj\u00ed a m\u00e1 smysl je aplikovat. Jak\u00e9 metody to jsou se dozv\u00edte v na\u0161em \u010dl\u00e1nku.<\/p>\n","protected":false},"author":5,"featured_media":14450,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[356,357,358,78,116,355],"class_list":["post-14394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-pr-clanky","tag-online-katalogy","tag-broken-linkbuilding","tag-linkbuilding","tag-seo","tag-linkbuilding-pro-e-shopy"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/14394"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=14394"}],"version-history":[{"count":44,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/14394\/revisions"}],"predecessor-version":[{"id":14507,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/14394\/revisions\/14507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/14450"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=14394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=14394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=14394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}