{"id":14506,"date":"2022-06-22T12:14:18","date_gmt":"2022-06-22T10:14:18","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=14506"},"modified":"2022-11-10T11:57:07","modified_gmt":"2022-11-10T10:57:07","slug":"plausible","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/plausible\/","title":{"rendered":"Plausible.io, zm\u011b\u0159te n\u00e1v\u0161t\u011bvnost webu i bez cookies li\u0161ty"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Za\u010d\u00e1tek roku 2022 byl \u0161ok t\u00e9m\u011b\u0159 pro ka\u017ed\u00e9ho. Cookies skon\u010dily a&nbsp;za\u010dala \u00e9ra experiment\u016f. V\u011bt\u0161ina e\u2011shopa\u0159\u016f t\u00e1pala a&nbsp;st\u00e1le t\u00e1pe,<strong> jak spr\u00e1vn\u011b nasadit cookie li\u0161tu<\/strong>, aby spl\u0148ovala v\u0161e pot\u0159ebn\u00e9 a&nbsp;ztr\u00e1ta na datech byla co nejmen\u0161\u00ed. V&nbsp;Google Analytics tak zmizely n\u00e1v\u0161t\u011bvy a&nbsp;v inzertn\u00edch syst\u00e9mech chyb\u011bly konverze. To se pak projevilo na chytr\u00fdch strategi\u00edch, kter\u00e9 postupn\u011b za\u010daly upadat a&nbsp;ztr\u00e1cet v\u00fdkon. Zp\u016fsob\u016f, jak se s&nbsp;t\u00edm poprat existuje hned n\u011bkolik, o&nbsp;t\u011bch si ale pov\u00edme jindy. Dneska v\u00e1m uk\u00e1\u017eeme, \u017ee m\u011b\u0159it n\u00e1v\u0161t\u011bvnost webu lze i&nbsp;bez pomoci Google n\u00e1stroj\u016f a&nbsp;sb\u011bru cookies\u2009\u2014\u2009a&nbsp;to pomoci n\u00e1stroje <a href=\"https:\/\/plausible.io\/\" title=\"Plausible.io\">Plausible.io<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">GA: Cookies? PL: Ne, j\u00e1 sladk\u00e9 nej\u00edm.<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Plausible je open source analytick\u00fd n\u00e1stroj, kter\u00fd <strong>m\u011b\u0159\u00ed d\u011bn\u00ed na va\u0161ich str\u00e1nk\u00e1ch bez sb\u011bru osobn\u00edch informac\u00ed<\/strong>. To znamen\u00e1, \u017ee ve\u0161ker\u00e9 m\u011b\u0159en\u00ed prob\u00edh\u00e1 zcela anonymn\u011b. Plausible tak db\u00e1 na soukrom\u00ed u\u017eivatel\u016f a&nbsp;z\u00e1rove\u0148 poskytuje p\u0159esn\u00e9 informace o&nbsp;trafficu na dan\u00e9m&nbsp;webu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.besteto.cz\/cookies-2022\/\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/cookies-lista.gif\" alt=\"Cookies li\u0161ta\"><\/a><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Pageviews, m\u00edra opu\u0161t\u011bn\u00ed a&nbsp;dal\u0161\u00ed statistiky<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>N\u00e1stroj dok\u00e1\u017ee zm\u011b\u0159it v\u011bt\u0161inu<strong> <\/strong>z\u00e1kladn\u00edch<strong> <\/strong>metrik, stejn\u011b jako Google Analytics. Ze statistik se dozv\u00edte nap\u0159\u00edklad<strong> po\u010det unik\u00e1tn\u00edch u\u017eivatel\u016f, pageviews, m\u00edru okam\u017eit\u00e9ho opu\u0161t\u011bn\u00ed nebo \u010das str\u00e1ven\u00fd na&nbsp;webu.&nbsp;<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Z\u00e1kladn\u00ed metriky se daj\u00ed roz\u0161\u00ed\u0159it o<strong> nastaven\u00ed c\u00edl\u016f<\/strong>:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Nav\u0161t\u00edven\u00ed konkr\u00e9tn\u00ed str\u00e1nky<\/strong>\u2009\u2014\u2009nav\u0161t\u00edven\u00ed str\u00e1nky ko\u0161\u00edk<\/li><li><strong>Vlastn\u00ed ud\u00e1losti<\/strong>\u2009\u2014\u2009kliknut\u00ed na tla\u010d\u00edtko p\u0159ihlasit k&nbsp;newslleteru<\/li><li><strong>Odchoz\u00ed kliky<\/strong>\u2009\u2014\u2009m\u011b\u0159en\u00ed klik\u016f na extern\u00ed odkazy<\/li><li><strong>St\u00e1hnut\u00ed<\/strong> <strong>souboru<\/strong>\u2009\u2014\u2009st\u00e1hnut\u00ed e\u2011booku \u010di jin\u00e9ho dokumentu<\/li><li><strong>Chyba 404<\/strong>\u2009\u2014\u2009zm\u011b\u0159\u00ed v\u00e1m chyby \u201cstr\u00e1nka nelze&nbsp;naj\u00edt\u201d<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/statistiky-plausible.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"847\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/statistiky-plausible-1024x847.png\" alt=\"Statistiky v n\u00e1stroji Plausible\" class=\"wp-image-16451\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/statistiky-plausible-1024x847.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/statistiky-plausible-300x248.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/statistiky-plausible-768x635.png 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/statistiky-plausible.png 1267w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Statistiky v&nbsp;n\u00e1stroji Plausible<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Plausible nen\u00ed n\u00e1hrada za Google Analytics<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>I kdy\u017e se Plausible tv\u00e1\u0159\u00ed jako plnohodnotn\u00fd n\u00e1stroj, kter\u00fd dok\u00e1\u017ee pln\u011b nahradit Google Analytics, nen\u00ed tomu tak. N\u00e1stroj je st\u00e1le ve v\u00fdvoji a&nbsp;na jeho vylep\u0161en\u00ed se neust\u00e1le pracuje. Aktu\u00e1ln\u011b mu chyb\u00ed nap\u0159\u00edklad <strong>elektronick\u00fd obchod<\/strong>, co\u017e v&nbsp;praxi znamen\u00e1, \u017ee v&nbsp;syst\u00e9mu neuvid\u00edte, jak\u00e9 produkty se prodaly a&nbsp;jak\u00e9 z&nbsp;nich byly tr\u017eby. Stejn\u011b tak se nedozv\u00edte <strong>informace o&nbsp;u\u017eivatel\u00edch <\/strong>(v\u011bk, pohlav\u00ed, z\u00e1jmy) a&nbsp;nevytvo\u0159\u00edte ani <strong>remarketingov\u00e1 publika.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/informace-o-uzivatelich.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"605\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/informace-o-uzivatelich.png\" alt=\"Informace o u\u017eivatel\u00edch\" class=\"wp-image-16453\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/informace-o-uzivatelich.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/informace-o-uzivatelich-300x177.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/informace-o-uzivatelich-768x454.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Informace o&nbsp;u\u017eivatel\u00edch<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Z\u00edskejte \u010d\u00e1st ztracen\u00fdch dat&nbsp;zp\u011bt<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Plausible je opravdu velmi jednoduch\u00fd n\u00e1stroj, <\/strong>kter\u00fd chr\u00e1n\u00ed soukrom\u00ed u\u017eivatel\u016f. Nevy\u017eaduje souhlas k&nbsp;m\u011b\u0159en\u00ed a&nbsp;poskytuje z\u00e1kladn\u00ed p\u0159ehled o&nbsp;n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek. My Plausible pou\u017e\u00edv\u00e1me u\u017e p\u00e1r m\u011bs\u00edc\u016f k&nbsp;porovn\u00e1n\u00ed n\u00e1v\u0161t\u011bv s&nbsp;Google Analytics. Dok\u00e1\u017eeme tak p\u0159ibli\u017en\u011b zjistit, jak\u00e9 procento n\u00e1v\u0161t\u011bv neud\u011blilo souhlas s&nbsp;novou cookie li\u0161tou a&nbsp;d\u00edky tomuto n\u00e1stroji z\u00edsk\u00e1me alespo\u0148 \u010d\u00e1st ztracen\u00fdch dat&nbsp;zp\u011bt.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Vzhledem k&nbsp;tomu, \u017ee <strong>n\u00e1stroj db\u00e1 na soukrom\u00ed u\u017eivatel\u016f, z\u016fst\u00e1vaj\u00ed ve\u0161ker\u00e1 data v&nbsp;n\u00e1stroji.<\/strong> V&nbsp;p\u0159\u00edpad\u011b Google Analytics to funguje p\u0159esn\u011b naopak\u2009\u2014\u2009ten vyu\u017e\u00edv\u00e1 data i&nbsp;v dal\u0161\u00edch sv\u00fdch n\u00e1stroj\u00edch a&nbsp;ned\u00e1vn\u00e9 kauzy o&nbsp;zam\u00edtnut\u00ed GA ve Francii a&nbsp;Rakousku jen potvrzuj\u00ed, \u017ee soukrom\u00ed u\u017eivatel\u016f nen\u00ed dodr\u017eov\u00e1no tak, jak by m\u011blo&nbsp;b\u00fdt.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>M\u00e1te n\u011bjak\u00e9 jin\u00e9 osv\u011bd\u010den\u00e9 metody, jak z\u00edskat data zp\u011bt? Dejte n\u00e1m v\u011bd\u011bt do koment\u00e1\u0159\u016f!<\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Od doby, co byla povinnost nasadit na web novou cookie li\u0161tu uteklo u\u017e n\u011bkolik m\u011bs\u00edc\u016f. V\u011bt\u0161ina e-shopa\u0159\u016f t\u00e1pala a st\u00e1le t\u00e1pe, jak ji spr\u00e1vn\u011b nasadit, aby spl\u0148ovala v\u0161e pot\u0159ebn\u00e9 a ztr\u00e1ta na datech byla co nejmen\u0161\u00ed. Nedalo n\u00e1m to a hledali jsme n\u00e1stroj, kter\u00fd n\u00e1m dok\u00e1\u017ee z\u00edskat alespo\u0148 \u010d\u00e1st ztacen\u00fdch dat zp\u011bt. A to se n\u00e1m povedlo &#8211; aplikace Plausible je skv\u011bl\u00fdm pomocn\u00edkem pro v\u0161echny, kdo m\u00e1 web, e-shop \u010di magaz\u00edn.<\/p>\n","protected":false},"author":5,"featured_media":16458,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[285],"tags":[64,359,361,403],"class_list":["post-14506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ostatni","tag-google-analytics","tag-plausible","tag-data","tag-cookies-lista"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/14506"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=14506"}],"version-history":[{"count":43,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/14506\/revisions"}],"predecessor-version":[{"id":16457,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/14506\/revisions\/16457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/16458"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=14506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=14506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=14506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}