{"id":14874,"date":"2022-07-21T13:10:23","date_gmt":"2022-07-21T11:10:23","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=14874"},"modified":"2022-11-21T07:07:00","modified_gmt":"2022-11-21T06:07:00","slug":"seo-tipy","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/seo-tipy\/","title":{"rendered":"8 tip\u016f, jak na SEO pro e-shopy"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Chcete zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost z&nbsp;organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed a&nbsp;dostat v\u00e1\u0161 e\u2011shop na vy\u0161\u0161\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed? Pomoci by v\u00e1m mohlo SEO neboli optimalizace pro vyhled\u00e1va\u010de. Sepsali jsme pro v\u00e1s 8&nbsp;tip\u016f, jak na SEO pro e\u2011shopy a&nbsp;ostatn\u00ed weby.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">1. Technick\u00e9 SEO je z\u00e1klad<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Spr\u00e1vn\u011b nastaven\u00e9 <strong>technick\u00e9 SEO je z\u00e1kladem ka\u017ed\u00e9 SEO strategie<\/strong>\u2009\u2014\u2009 ne\u017e se do ni pust\u00edte, ujist\u011bte se, \u017ee jsou va\u0161e str\u00e1nky postaveny a&nbsp;strukturov\u00e1ny spr\u00e1vn\u011b. V&nbsp;p\u0159\u00edpad\u011b, \u017ee tam budete m\u00edt chybu, vyhled\u00e1va\u010de budou m\u00edt probl\u00e9my s&nbsp;proch\u00e1zen\u00edm a&nbsp;indexov\u00e1n\u00edm va\u0161eho obsahu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">2. Vytvo\u0159te obsah pro v\u0161echny n\u00e1kupn\u00ed f\u00e1ze<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>See\u2009\u2014\u2009Think\u2009\u2014\u2009Do\u2009\u2014\u2009Care<\/strong>\u2009\u2014\u2009rozprost\u0159ete obsah webu mezi v\u0161echny n\u00e1kupn\u00ed f\u00e1ze z\u00e1kazn\u00edka. U\u017eivatel, kter\u00fd p\u0159ijde na v\u00e1\u0161 web se nejsp\u00ed\u0161e nach\u00e1z\u00ed v&nbsp;pokro\u010dil\u00e9 f\u00e1zi n\u00e1kupu. Pokud je v\u0161ak teprve na za\u010d\u00e1tku n\u00e1kupn\u00edho procesu, bude hledat nap\u0159\u00edklad recenze nebo srovn\u00e1n\u00ed s&nbsp;ostatn\u00edmi modely dan\u00e9ho produktu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Abyste zjistili, na jak\u00e1 kl\u00ed\u010dov\u00e1 slova se v\u00e1\u0161 e\u2011shop zobrazuje, m\u016f\u017eete vyu\u017e\u00edt bezplatn\u00fd n\u00e1stroj <a href=\"https:\/\/www.besteto.cz\/google-search-console\/\"><strong>Google Search Console<\/strong><\/a>. V&nbsp;tomto n\u00e1stroji tak\u00e9 zjist\u00edte, na jak\u00e9m typu obsahu byste m\u011bli je\u0161t\u011b na sv\u00e9m webu zapracovat.<\/p><\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/see-think-do-care.png\" alt=\"Obchodn\u00ed sch\u00e9ma See-Think-Do-Care\" class=\"wp-image-16426\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/see-think-do-care.png 940w, https:\/\/www.besteto.cz\/wp-content\/uploads\/see-think-do-care-300x251.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/see-think-do-care-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><figcaption>Obchodn\u00ed sch\u00e9ma See-Think-Do-Care<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">3. Ozna\u010dte spr\u00e1vn\u011b produkty<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Prod\u00e1v\u00e1te oble\u010den\u00ed, \u0161perky nebo elektroniku? Nezapome\u0148te, \u017ee <strong>ka\u017ed\u00e1 varianta produktu by m\u011bla m\u00edt vlastn\u00ed URL adresu<\/strong>, ve kter\u00e9 budou obsa\u017eeny jednotliv\u00e9 parametry dan\u00e9ho produktu (nap\u0159. vaseshop\/tricko-cervene, vaseshop\/tricko-zelene nebo \/tricko-l-cervene).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Doporu\u010dujeme tyto podstr\u00e1nky opat\u0159it je\u0161t\u011b <a href=\"https:\/\/www.besteto.cz\/kanonizace-seo\/\"><strong>canonical zna\u010dkou<\/strong><\/a>, kter\u00e1 sm\u011b\u0159uje na hlavn\u00ed podstr\u00e1nku produktu, aby nedo\u0161lo k&nbsp;duplicit\u011b.<\/p><\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">4. Zachovejte slevov\u00e9 URL adresy<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud m\u00e1te na e\u2011shopu pravideln\u00e9 akce (Black friday, Den Matek, pov\u00e1no\u010dn\u00ed v\u00fdprodej), ujist\u011bte se, \u017ee v\u017edy pou\u017eijete<strong> stejnou URL adresu<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><strong>Vhodn\u00e1 URL adresa:<\/strong><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>vaseshop.cz\/black-friday<\/li><li>vaseshop.cz\/den-matek<\/li><li>vaseshop.cz\/povanocni-vyprodej<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><strong>Nevhodn\u00e1 URL adresa:<\/strong><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>vaseshop.cz\/black-friday-2022<\/li><li>vaseshop.cz\/den-matek-2022<\/li><li>vaseshop.cz\/povanTIPV ocni-vyprodej-2023<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Po skon\u010den\u00ed akce str\u00e1nku nema\u017ete a&nbsp;nechte ji aktivn\u00ed. V&nbsp;p\u0159\u00edpad\u011b, \u017ee byste ji smazali, Google by musel p\u0159i dal\u0161\u00ed akci novou str\u00e1nku naj\u00edt a&nbsp;zaindexovat. Na t\u00e9to str\u00e1nce m\u016f\u017eete u\u017eivatele nap\u0159\u00edklad informovat o&nbsp;tom,<strong> jak\u00e9 produkty byly v&nbsp;p\u0159edchoz\u00ed akci nebo na jak\u00e9 produkty se m\u016f\u017eou t\u011b\u0161it p\u0159\u00ed\u0161t\u011b.&nbsp;<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">5. Na v\u00fdkonu e&nbsp;shopu z\u00e1le\u017e\u00ed<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Core Web Vitals<\/strong> = Na\u010d\u00edt\u00e1n\u00ed (LCP), interaktivita (FID), stabilita prvk\u016f na str\u00e1nce (CLS). Pokud prod\u00e1v\u00e1te produkty stejn\u00e9 nebo podobn\u00e9 jako va\u0161e konkurence, Core Web Vitals mohou hr\u00e1t velmi d\u016fle\u017eitou roli p\u0159i ur\u010dov\u00e1n\u00ed toho, kter\u00e1 str\u00e1nka se bude zobrazovat v&nbsp;organick\u00e9 vyhled\u00e1v\u00e1n\u00ed v\u00fd\u0161e\u2009\u2014\u2009jestli ta va\u0161e nebo va\u0161\u00ed konkurence.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Vhodn\u011b optimalizovan\u00e9 str\u00e1nky z&nbsp;hlediska <strong><a href=\"https:\/\/www.besteto.cz\/core-web-vitals\/\" title=\"Core Web Vitals\">Core Web Vitals<\/a><\/strong> v\u00e1m pomohou dos\u00e1hnout vy\u0161\u0161\u00edch pozic ve vyhled\u00e1v\u00e1n\u00ed. Zaj\u00edm\u00e1 v\u00e1s, jak\u00fd je stav va\u0161ich metrik na e\u2011shopu? To zjist\u00edte jednodu\u0161e p\u0159es n\u00e1stroj GSC (Google Search Console).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/core-web-vitals-addy-1024x588-1.png\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/core-web-vitals-addy-1024x588-1.png\" alt=\"Optimalizace Core Web Vitals\" class=\"wp-image-14904\"><\/a><figcaption><em>Zdroj: <a href=\"https:\/\/www.mastakstudio.com\/understanding-core-web-vitals-for-seo\/\" title=\"Mastakstudio\">Mastakstudio<\/a><\/em><\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">6. Bu\u010fte trp\u011bliv\u00ed<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>SEO je dlouhodob\u00e1 aktivita <\/strong>a&nbsp;proto lze v\u00fdsledky o\u010dek\u00e1vat a\u017e za n\u011bkolik m\u011bs\u00edc\u016f. Pokud m\u00e1te v\u0161echny z\u00e1kladn\u00ed a&nbsp;technick\u00e9 prvky webu spr\u00e1vn\u011b nastaveny, m\u016f\u017eete ps\u00e1t \u010dl\u00e1nky na blog nebo se v\u011bnovat linkbuildingu \u010di jin\u00fdm online aktivit\u00e1m, kter\u00e9 mohou podpo\u0159it v\u00e1\u0161 e\u2011shop. <\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">7. V\u017edy z\u00e1le\u017e\u00ed na u\u017eivateli<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kdy\u017e u\u017eivatel zad\u00e1 vyhled\u00e1vac\u00ed dotaz, Google se mu sna\u017e\u00ed naj\u00edt ty nejrelevantn\u011bj\u0161\u00ed v\u00fdsledky k&nbsp;jeho dotazu. Sna\u017ete se tvo\u0159it obsah pro va\u0161\u00ed c\u00edlovou skupinu, <strong>sta\u0148te se odborn\u00edkem na dan\u00e9 t\u00e9ma<\/strong> a&nbsp;tvo\u0159te p\u0159\u00ednosn\u00fd a&nbsp;origin\u00e1ln\u00ed obsah.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>TIP<\/strong>: V&nbsp;p\u0159\u00edpad\u011b, \u017ee um\u00edte anglicky, m\u016f\u017eete si pustit <a href=\"https:\/\/www.youtube.com\/watch?v=sGyZqUs9XqA\" title=\"video o SEO\"><strong>video o&nbsp;optimalizaci pro vyhled\u00e1va\u010de<\/strong><\/a> od Alana Kenta ze spole\u010dnosti Google.<\/p><\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Ud\u011blali jste v\u0161echny zm\u00edn\u011bn\u00e9 kroky a&nbsp;st\u00e1le se v\u00e1m neda\u0159\u00ed dos\u00e1hnout po\u017eadovan\u00fdch v\u00fdsledk\u016f? Nev\u00e1hejte n\u00e1s <a href=\"https:\/\/www.besteto.cz\/kontakt\/\" title=\"kontaktovat\"><strong>kontaktovat<\/strong><\/a>.<\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chcete zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost z organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed a dostat v\u00e1\u0161 e\u2011shop na vy\u0161\u0161\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed? Pomoci by v\u00e1m mohlo  SEO neboli optimalizace pro vyhled\u00e1va\u010de. Do \u010dl\u00e1nku jsme v\u00e1m sepsali  8 tip\u016f, jak na to. <\/p>\n","protected":false},"author":5,"featured_media":16432,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[281],"tags":[116,309],"class_list":["post-14874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo","tag-optimalizace-pro-vyhledavace"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/14874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=14874"}],"version-history":[{"count":61,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/14874\/revisions"}],"predecessor-version":[{"id":17086,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/14874\/revisions\/17086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/16432"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=14874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=14874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=14874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}