{"id":15067,"date":"2022-07-29T12:48:49","date_gmt":"2022-07-29T10:48:49","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=15067"},"modified":"2024-10-22T15:22:15","modified_gmt":"2024-10-22T13:22:15","slug":"marketingove-novinky-77","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketingove-novinky-77\/","title":{"rendered":"Google otev\u00edr\u00e1 Ads Creative Studio a LinkedIn m\u00e1 sv\u016fj Business Manager"},"content":{"rendered":"        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Z marketingu u&nbsp;n\u00e1s a&nbsp;ve sv\u011bt\u011b<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Facebook<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/newsfeed.cz\/facebook-spousti-novy-nastroj-pro-spolupraci-tvurcu\/\" title=\"Meta\">Meta<\/a> chce pomoci tv\u016frc\u016fm l\u00e9pe se prezentovat a&nbsp;monetizovat jejich pr\u00e1ci na Facebooku. Proto <strong>spou\u0161t\u00ed nov\u00fd n\u00e1stroj Creator Collaborations<\/strong>, kter\u00fd jim umo\u017en\u00ed spolupracovat s&nbsp;ostatn\u00edmi autory obsahu, a&nbsp;roz\u0161\u00ed\u0159it tak sv\u016fj&nbsp;dosah.<\/li><li><a href=\"https:\/\/newsfeed.cz\/facebook-pridava-do-skupin-nove-moznosti-zapojeni\/\" title=\"Facebook\">Facebook<\/a> se op\u011bt op\u0159el do skupin a&nbsp;chyst\u00e1 pro n\u011b v\u0161emo\u017en\u00e9 novinky, kter\u00e9 by m\u011bly podpo\u0159it engagement. T\u011b\u0161it se m\u016f\u017eete na <strong>nov\u00fd vyhrazen\u00fd prostor pro ozn\u00e1men\u00ed v&nbsp;postrann\u00edm panelu aplikace<\/strong> i&nbsp;v\u00edce mo\u017enost\u00ed pro men\u0161\u00ed diskuse v&nbsp;r\u00e1mci skupin.&nbsp;<\/li><li>Hra i&nbsp;lep\u0161\u00ed verze demokracie. V&nbsp;<a href=\"https:\/\/cc.cz\/hra-i-lepsi-verze-demokracie-v-metaverzu-ziji-stovky-tisic-lidi-opiraji-se-o-silnou-ekonomiku\/\" title=\"metaverzu\">metaverzu<\/a> \u017eij\u00ed stovky tis\u00edc lid\u00ed, op\u00edraj\u00ed se o&nbsp;<strong>silnou ekonomiku<\/strong>. <\/li><li><a href=\"https:\/\/newsfeed.cz\/meta-spousti-nove-moznosti-zobrazeni-nft-na-facebooku\/\" title=\"Meta\">Meta<\/a> spou\u0161t\u00ed nov\u00e9 mo\u017enosti zobrazen\u00ed <strong>NFT na Facebooku<\/strong>. <\/li><li><a href=\"https:\/\/newsfeed.cz\/facebook-umozni-vytvorit-alternativni-profily\/\" title=\"Meta\">Meta<\/a> testuje mo\u017enost, jak si na Facebooku vytvo\u0159\u00edte<strong> samostatn\u00e9 profily pro r\u016fzn\u00e9 \u00fa\u010dely nebo interakci s&nbsp;r\u016fzn\u00fdmi prvky platformy. <\/strong>Nov\u011b budou k&nbsp;dispozici a\u017e 4&nbsp;dal\u0161\u00ed samostatn\u00e9 profily, kter\u00e9 budou propojeny s&nbsp;jedn\u00edm hlavn\u00edm \u00fa\u010dtem.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Instagram<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/newsfeed.cz\/instagram-rozsiruje-pristup-k-sablonam-a-hudbe-pro-reels\/\" title=\"Instagram\">Instagram<\/a> zp\u0159\u00edstupnil v\u00edce tv\u016frc\u016fm \u0161ablony Reels, kter\u00e9 umo\u017e\u0148uj\u00ed vytv\u00e1\u0159et kr\u00e1tk\u00e9 videoklipy na z\u00e1klad\u011b obl\u00edben\u00fdch form\u00e1t\u016f obsahu. T\u011b\u0161it se m\u016f\u017eete tak\u00e9 na <strong>nov\u00e1 hudebn\u00ed doporu\u010den\u00ed <\/strong>pro va\u0161e&nbsp;videa.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-otevira-pristup-k-reels-api-externim-platformam\/\" title=\"Firmy a zna\u010dky\">Firmy a&nbsp;zna\u010dky<\/a> te\u010f budou moci p\u0159id\u00e1vat videa<strong> Reels <\/strong>na Instagram a&nbsp;spravovat souvisej\u00edc\u00ed aktivity i&nbsp;z platforem t\u0159et\u00edch stran. Instagram toti\u017e spou\u0161t\u00ed Reels API i&nbsp;pro extern\u00ed pou\u017eit\u00ed.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-testuje-poznamky-ve-zpravach-a-reklamy-v-profilech\/\" title=\"Instagram\">Instagram<\/a> testuje <strong>pozn\u00e1mky ve zpr\u00e1v\u00e1ch<\/strong> a&nbsp;reklamy v&nbsp;profilech.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-testuje-nastroj-pro-profesionalnejsi-ziva-videa\/\" title=\"Instagram\">Instagram<\/a> za\u010dal testovat <strong>nov\u00fd n\u00e1stroj Live Producer.<\/strong> Ten umo\u017en\u00ed vys\u00edlat \u017eiv\u00e1 videa ze stoln\u00edho po\u010d\u00edta\u010de a&nbsp;prost\u0159ednictv\u00edm r\u016fzn\u00fdch streamovac\u00edch platforem t\u0159et\u00edch stran.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-pridava-nove-nastroje-pro-vyhledavani-firem-v-ramci-map\/\" title=\"Instagram\">Instagram<\/a> spustil <strong>nov\u00e9 funkce vyhled\u00e1v\u00e1n\u00ed na map\u011b<\/strong>, kter\u00e9 poskytnou dal\u0161\u00ed zp\u016fsob, jak v&nbsp;aplikaci objevit m\u00edstn\u00ed podniky a&nbsp;z\u00edskat o&nbsp;nich v\u00edce informac\u00ed.&nbsp;<\/li><li><strong>Video p\u0159\u00edsp\u011bvky <\/strong>na <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/video-prispevky-na-instagramu-pod-15-minut-budou-sdilena-jako-reels__s288x16754.html\" title=\"Instagramu\">Instagramu<\/a> pod 15 minut budou sd\u00edlena jako&nbsp;Reels.<\/li><li><a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/instagram-spousti-test-creator-marketplace--nove-platformy-pro-vyhledavani-influenceru__s288x16756.html\" title=\"Instagram\">Instagram<\/a> spou\u0161t\u00ed test<strong> Creator Marketplace,<\/strong> nov\u00e9 platformy pro vyhled\u00e1v\u00e1n\u00ed influencer\u016f.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Ostatn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>TikTok<\/strong> m\u00e1 probl\u00e9my s&nbsp;expanz\u00ed <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/07\/tiktok-ma-problemy-s-expanzi-zivych-vysilani\/\" title=\"\u017eiv\u00fdch vys\u00edl\u00e1n\u00ed\">\u017eiv\u00fdch vys\u00edl\u00e1n\u00ed<\/a>. <\/li><li>Soci\u00e1ln\u00ed s\u00ed\u0165 <strong>Snapchat<\/strong> spou\u0161t\u00ed <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/06\/socialni-sit-snapchat-spousti-placene-funkce\/\" title=\"placen\u00e9 funkce\">placen\u00e9 funkce<\/a>. <\/li><li><strong>LinkedIn<\/strong> revoluce: <a href=\"https:\/\/mam.cz\/zpravy\/2022-06\/linkedin-revoluce-business-manager-konecne-prichazi\/\" title=\"Business Manager\">Business Manager<\/a> kone\u010dn\u011b p\u0159ich\u00e1z\u00ed.&nbsp;<\/li><li>Nov\u00e1 funkce v&nbsp;aplikaci <strong>WhatsApp<\/strong> umo\u017en\u00ed <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/nova-funkce-whatsappu-umozni-rychle-reakce-vsemi-emoji__s288x16741.html\" title=\"rychl\u00e9 reakce\">rychl\u00e9 reakce<\/a> v\u0161emi&nbsp;emoji.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Dal\u0161\u00ed zaj\u00edmavosti<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/cc.cz\/elon-musk-se-rozmyslel-a-odstoupil-od-nakupu-twitteru-socialni-sit-ale-hodla-prodej-vymahat-soudne\/\" title=\"Elon Musk\">Elon Musk<\/a> odstoupil od n\u00e1kupu <strong>Twitteru<\/strong>. Soci\u00e1ln\u00ed s\u00ed\u0165 ale hodl\u00e1 prodej vym\u00e1hat soudn\u011b.&nbsp;<\/li><li><strong>Apple<\/strong> uk\u00e1zal, jak si p\u0159edstavuje <a href=\"https:\/\/cc.cz\/apple-ukazal-jak-si-predstavuje-budoucnost-displeju-uvnitr-aut-muze-se-hodit-novym-automobilkam\/\" title=\"budoucnost displej\u016f uvnit\u0159 aut\">budoucnost displej\u016f uvnit\u0159 aut<\/a>. M\u016f\u017ee se hodit nov\u00fdm automobilk\u00e1m.&nbsp;<\/li><li><a href=\"https:\/\/forbes.cz\/hm-odchazi-z-ruska-pro-spolecnost-byla-zeme-sestym-nejvetsim-trhem\/\" title=\"Obchodn\u00ed \u0159et\u011bzec\">Obchodn\u00ed \u0159et\u011bzec<\/a> <strong>H<span class=\"amp\">&amp;<\/span>M<\/strong> odch\u00e1z\u00ed z&nbsp;Ruska. Pro spole\u010dnost byla zem\u011b \u0161est\u00fdm nejv\u011bt\u0161\u00edm trhem.&nbsp;<\/li><li><strong>Netflix<\/strong> spoj\u00ed s\u00edly s&nbsp;Microsoftem pro levn\u011bj\u0161\u00ed <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/07\/netflix-spoji-sily-s-microsoftem-pro-levnejsi-predplatne-s-reklamami\/\" title=\"p\u0159edplatn\u00e9 s reklamami\">p\u0159edplatn\u00e9 s&nbsp;reklamami<\/a>. <\/li><li><strong>Penny<\/strong> otev\u0159elo polopr\u00e1zdnou prodejnu, <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/07\/penny-otevrelo-poloprazdnou-prodejnu-chybely-vyrobky-bez-vcel\/\" title=\"chyb\u011bly v\u00fdrobky bez v\u010del\">chyb\u011bly v\u00fdrobky bez v\u010del<\/a>. <\/li><li>Od \u010dernob\u00edl\u00fdch pixel\u016f a\u017e k&nbsp;t\u011bhotn\u00e9mu mu\u017ei. <strong>Emoji<\/strong> <a href=\"https:\/\/cc.cz\/od-cernobilych-pixelu-az-k-tehotnemu-muzi-emoji-jsou-tu-25-let-koreny-maji-ale-uz-v-17-stoleti\/\" title=\"jsou tu 25 let\">jsou tu 25 let<\/a>, ko\u0159eny maj\u00ed ale u\u017e v&nbsp;17. stolet\u00ed.<\/li><li><strong>Google<\/strong> otev\u00edr\u00e1 sv\u00e9 <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/google-otevira-sve-ads-creative-studio-pro-vsechny-inzerenty__s288x16749.html\" title=\"Ads Creative Studio\">Ads Creative Studio<\/a> pro v\u0161echny inzerenty.<\/li><li><strong>Soci\u00e1ln\u00ed s\u00edt\u011b<\/strong> pro p\u0159\u00edm\u00e9 n\u00e1kupy \u010cechy p\u0159\u00edli\u0161 nel\u00e1kaj\u00ed. <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/socialni-site-pro-prime-nakupy-cechy-prilis-nelakaji--mlade-zakazniky-ale-privadi-do-e-shopu__s288x16753.html\" title=\"Mlad\u00e9 z\u00e1kazn\u00edky\">Mlad\u00e9 z\u00e1kazn\u00edky<\/a> ale p\u0159iv\u00e1d\u00ed do e\u2011shop\u016f.<\/li><li><strong>Kaufland Marketplace<\/strong> bude p\u0159\u00ed\u0161t\u00ed rok dostupn\u00fd tak\u00e9 <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/07\/kaufland-marketplace-miri-na-cesky-a-slovensky-trh\/\" title=\"v \u010cesku a na Slovensku\">v&nbsp;\u010cesku a&nbsp;na Slovensku<\/a>. T\u00edmto krokem bude Kaufland bl\u00ed\u017ee ke spu\u0161t\u011bn\u00ed nov\u00e9 technologie glob\u00e1ln\u00edho marketplace.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Ze \u017eivota marketingov\u00e9 agentury BESTETO<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Nejd\u016fle\u017eit\u011bj\u0161\u00ed roli v&nbsp;inzerci hraje rozpo\u010det, c\u00edlov\u00e1 skupina a&nbsp;unik\u00e1tnost produktu. Pokud m\u00e1te v\u0161echny tyto v\u011bci zvl\u00e1dnut\u00e9 a\u017e do toho nejmen\u0161\u00edho detailu, <strong>zam\u011b\u0159te se v&nbsp;produktov\u00e9 inzerci na <a href=\"https:\/\/www.besteto.cz\/produktove-obrazky-v-inzerci\/\" title=\"CTA tla\u010d\u00edtka\">CTA tla\u010d\u00edtka<\/a>.<\/strong> Ty nakupuj\u00edc\u00ed zaujmou hlavn\u011b po vizu\u00e1ln\u00ed str\u00e1nce a&nbsp;kdo v\u00ed, t\u0159eba je i&nbsp;tahle \u201cmali\u010dkost\u201d p\u0159im\u011bje k&nbsp;n\u00e1kupu na va\u0161em e\u2011shopu. <\/li><li>Dal\u0161\u00ed d\u00edl Oran\u017e\u00e1dy je venku!  Tentokr\u00e1t jsme se <strong>s&nbsp;Andreou Vo\u0159\u00ed\u0161kovou (Pavelcovou) z&nbsp;advok\u00e1tn\u00ed kancel\u00e1\u0159e eLegal <\/strong>bavili o&nbsp;tom, jak by m\u011bla vypadat <a href=\"https:\/\/www.besteto.cz\/podcast-spoluprace-s-influencery\/\" title=\"spolupr\u00e1ce s influencery\">spolupr\u00e1ce s&nbsp;influencery<\/a> z&nbsp;pr\u00e1vn\u00edho hlediska.  Pokud v\u00e1s zaj\u00edm\u00e1, na co si d\u00e1t p\u0159ed za\u010d\u00e1tkem spolupr\u00e1ce pozor nebo jak by m\u011bla smlouva vypadat, nenechte si tento d\u00edl&nbsp;uj\u00edt&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe scrolling=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1301849218%3Fsecret_token%3Ds-59St300cKZv&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" loading=\"lazy\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/besteto\" title=\"Oran\u017e\u00e1da podcast\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">Oran\u017e\u00e1da podcast<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/besteto\/o-spolupraci-s-influencery-s-andreou-voriskovou-z-advokatni-kancelare-elegal\/s-59St300cKZv\" title=\"O spolupr\u00e1ci s influencery s Andreou Vo\u0159\u00ed\u0161kovou z advok\u00e1tn\u00ed kancel\u00e1\u0159e eLegal\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">O&nbsp;spolupr\u00e1ci s&nbsp;influencery s&nbsp;Andreou Vo\u0159\u00ed\u0161kovou z&nbsp;advok\u00e1tn\u00ed kancel\u00e1\u0159e eLegal<\/a><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Chcete zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost z&nbsp;organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed a&nbsp;dostat v\u00e1\u0161 e\u2011shop na vy\u0161\u0161\u00ed pozice ve vyhled\u00e1v\u00e1n\u00ed? Pomoci by v\u00e1m mohlo SEO neboli <a href=\"https:\/\/www.besteto.cz\/seo-tipy\/\" title=\"optimalizace pro vyhled\u00e1va\u010de\">optimalizace pro vyhled\u00e1va\u010de<\/a>. Sepsali jsme <strong>8&nbsp;tip\u016f, jak na SEO pro e\u2011shopy.<\/strong><a href=\"https:\/\/newsfeed.cz\/instagram-pridava-nove-nastroje-pro-vyhledavani-firem-v-ramci-map\/?fbclid=IwAR1Dv2yW3dQF4nmsH-PxxdPurM70VOorNMDuHxiOJEeMEMfHfqZs8eRFc-Y\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li><li>Onlinov\u00e1 datov\u00e1 analytika si posledn\u00ed dobou proch\u00e1z\u00ed nelehk\u00fdm obdob\u00edm. Po lednov\u00e9 cookie apokalypse, ze kter\u00e9 se je\u0161t\u011b dnes nejeden e\u2011shopa\u0159 vzpamatov\u00e1v\u00e1, p\u0159ich\u00e1z\u00ed dal\u0161\u00ed r\u00e1na. Dle ofici\u00e1ln\u00edho vyj\u00e1d\u0159en\u00ed Googlu <strong>dojde k<\/strong> <strong>1. 7. 2023 k&nbsp;ukon\u010den\u00ed Universal Analytics a&nbsp;sb\u011bru dat. <\/strong>Pokud jste doposud pou\u017e\u00edvali Google Analytics jako hlavn\u00ed analytick\u00fd n\u00e1stroj, pak je nejvy\u0161\u0161\u00ed \u010das se na tuto zm\u011bnu \u0159\u00e1dn\u011b p\u0159ipravit. Jak na to se dozv\u00edte v&nbsp;tomto \u010dl\u00e1nku\u2009\u2014\u2009p\u0159edstav\u00edme v\u00e1m <a href=\"https:\/\/www.besteto.cz\/google-analytics-4\/\"><strong>novou verzi Google Analytics<\/strong><\/a><strong>,<\/strong>uk\u00e1\u017eeme v\u00e1m, jak tuto slu\u017ebu zalo\u017eit, nasadit na web a&nbsp;spr\u00e1vn\u011b nastavit.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u010cervencov\u00e1 v\u00e1rka marketingov\u00fdch novinek je tady! A co se tentokr\u00e1t dozv\u00edte? 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