{"id":17735,"date":"2022-12-20T08:51:38","date_gmt":"2022-12-20T07:51:38","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=17735"},"modified":"2022-12-20T08:57:10","modified_gmt":"2022-12-20T07:57:10","slug":"seo-copywriting","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/seo-copywriting\/","title":{"rendered":"Co je to SEO copywriting a jak na n\u011bj"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>S n\u00e1r\u016fstem ceny za proklik se SEO op\u011bt dost\u00e1v\u00e1 do pop\u0159ed\u00ed. P\u00ed\u0161ete zaj\u00edmav\u00e9 \u010dl\u00e1nky, ale m\u00e1te u&nbsp;nich n\u00edzkou m\u00edru prokliku nebo se ve vyhled\u00e1v\u00e1n\u00ed v\u016fbec nezobrazuj\u00ed? Zkuste techniku<strong> SEO copywriting<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Co se v&nbsp;\u010dl\u00e1nku dozv\u00edte?<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"#seo-copywriting\" title><strong>Co je to SEO copywriting<\/strong><\/a><\/li><li><a href=\"#rozdil-seo-ccopy\" title><strong>Rozd\u00edl mezi SEO copywritingem a&nbsp;klasick\u00fdm copywritingem<\/strong><\/a><\/li><li><a href=\"#jak-na-seo-copywriting\" title><strong>5 krok\u016f, jak na SEO copywriting<\/strong><\/a><ul><li><a href=\"#analyza-kw\" title><strong>Anal\u00fdza KW<\/strong><\/a><\/li><li><a href=\"#zamer-vyhledavani\" title><strong>Z\u00e1m\u011br vyhled\u00e1v\u00e1n\u00ed (Search Intent)<\/strong><\/a><\/li><li><a href=\"#pruzkum-konkurence\" title><strong>Pr\u016fzkum konkurence<\/strong><\/a><\/li><\/ul><ul><li><a href=\"#kontrola-klicovych-slov\" title><strong>Kontrola kl\u00ed\u010dov\u00fdch slov, meta tag\u016f a&nbsp;textu p\u0159ed publikac\u00ed<\/strong><\/a><\/li><li><a href=\"#mereni\" title><strong>M\u011b\u0159en\u00ed<\/strong><\/a><\/li><\/ul><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Co je to SEO copywriting<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>SEO copywriting je specifickou discipl\u00ednou <strong>SEO <\/strong>a&nbsp;<strong>copywritingu<\/strong>, kter\u00e1 ob\u011b tyto \u010dinnosti kombinuje. Jde tedy o&nbsp;tvorbu obsahu, kter\u00fd bude <strong>relevantn\u00ed pro vyhled\u00e1va\u010de a&nbsp;n\u00e1v\u0161t\u011bvn\u00edky<\/strong>. Jak vyhled\u00e1va\u010de, tak i&nbsp;n\u00e1v\u0161t\u011bvn\u00edci maj\u00ed sv\u00e1 specifika a&nbsp;vytvo\u0159it obsah tak, aby v\u00e1s vyhled\u00e1va\u010d um\u00edstil na p\u0159edn\u00edch p\u0159\u00ed\u010dk\u00e1ch ve vyhled\u00e1v\u00e1n\u00ed a&nbsp;sou\u010dasn\u011b byl obsah va\u0161eho webu pro u\u017eivatele p\u0159\u00ednosn\u00fd je \u010dasto velmi obt\u00ed\u017en\u00e9. Proto bychom v\u00e1m cht\u011bli uk\u00e1zat n\u00e1vod, abyste<strong> SEO copywriting zvl\u00e1dli<\/strong> tak\u00e9.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\" id=\"rozdil-seo-ccopy\">Rozd\u00edl mezi SEO copywritingem a&nbsp;klasick\u00fdm copywritingem<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>\u010cinnosti SEO copywritera jsou specifi\u010dt\u011bj\u0161\u00ed ne\u017e \u010dinnosti klasick\u00e9ho copywritera. Klasick\u00fd copywriter p\u00ed\u0161e prodejn\u00ed texty pro celou zna\u010dku\u2009\u2014\u2009jak pro offline, tak i&nbsp;pro online kan\u00e1ly. <strong>SEO copywriter p\u00ed\u0161e speci\u00e1ln\u011b pro n\u00e1v\u0161t\u011bvn\u00edky z&nbsp;organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed<\/strong> (\u010dl\u00e1nky, popisky produkt\u016f, popisky kategori\u00ed nebo texty na dal\u0161\u00ed vstupn\u00ed str\u00e1nky).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><strong>SEO copywriting by tedy m\u011bl spl\u0148ovat n\u00e1sleduj\u00edc\u00ed:<\/strong><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>obsah by m\u011bl b\u00fdt srozumiteln\u00fd a&nbsp;indexovateln\u00fd pro vyhled\u00e1va\u010de<\/li><li>obsah mus\u00ed b\u00fdt dostate\u010dn\u011b zaj\u00edmav\u00fd a&nbsp;origin\u00e1ln\u00ed pro \u010dten\u00e1\u0159e<\/li><li>dok\u00e1\u017ee ovlivnit \u010dten\u00e1\u0159e aby ud\u011blal to, co od n\u011bj majitel webu chce (zanechal kontakt, st\u00e1hl dokument apod.)<\/li><li>vytvo\u0159it takov\u00fd obsah, kter\u00fd by cht\u011bli \u010dten\u00e1\u0159i sd\u00edlet<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\" id=\"jak-na-seo-copywriting\">5 krok\u016f, jak na SEO copywriting<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Sepsali jsme pro v\u00e1s <strong>5&nbsp;z\u00e1kladn\u00edch krok\u016f SEO copywritingu<\/strong>, kter\u00e9 v\u00e1s touto discipl\u00ednou provedou. V&nbsp;n\u00e1vodu popisujeme zpracov\u00e1n\u00ed \u010dl\u00e1nk\u016f, ale kroky lze modifikovat tak\u00e9 na psan\u00ed nap\u0159\u00edklad popisk\u016f produkt\u016f nebo kategori\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\" id=\"analyza-kw\">Sestaven\u00ed anal\u00fdzy KW<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159i psan\u00ed v\u017edy doporu\u010dujeme p\u0159ipravit si z\u00e1kladn\u00ed anal\u00fdzu kl\u00ed\u010dov\u00fdch slov, ide\u00e1ln\u011b na n\u011bjak\u00e9 t\u00e9ma, kter\u00e9 souvis\u00ed s&nbsp;va\u0161\u00edm podnik\u00e1n\u00edm. Prod\u00e1v\u00e1te nap\u0159\u00edklad \u0161perky. Tohle t\u00e9ma je p\u0159\u00edli\u0161 obecn\u00e9. Rad\u011bji se zam\u011b\u0159te na t\u00e9ma: \u201cst\u0159\u00edbrn\u00e9 \u0161perky\u201d. To u\u017e je relativn\u011b men\u0161\u00ed oblast a&nbsp;<strong>anal\u00fdza kl\u00ed\u010dov\u00fdch slov nezabere hodiny a&nbsp;hodiny pr\u00e1ce<\/strong>. Jak vybrat vhodn\u00e1 kl\u00ed\u010dov\u00e1 slova jsme pro v\u00e1s psali v&nbsp;na\u0161em \u010dl\u00e1nku <a href=\"https:\/\/www.besteto.cz\/seo-klicova-slova\/\">zde<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\" id=\"zamer-vyhledavani\">Z\u00e1m\u011br vyhled\u00e1v\u00e1n\u00ed tzv. \u201csearch intent\u201d<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Z p\u0159edchoz\u00ed anal\u00fdzy kl\u00ed\u010dov\u00fdch slov v\u00e1m vyplynou r\u016fzn\u00e9 vyhled\u00e1vac\u00ed v\u00fdrazy. Ka\u017ed\u00fd vyhled\u00e1vac\u00ed dotaz zad\u00e1v\u00e1 u\u017eivatel s&nbsp;jin\u00fdm z\u00e1m\u011brem. <strong>Rozli\u0161ujeme 4&nbsp;hlavn\u00ed z\u00e1m\u011bry vyhled\u00e1v\u00e1n\u00ed.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>informativn\u00ed<\/li><li>rozhodovac\u00ed<\/li><li>transak\u010dn\u00ed<\/li><li>naviga\u010dn\u00ed<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/vyhledavaci-zamery.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/vyhledavaci-zamery-1024x512.png\" alt class=\"wp-image-17740\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/vyhledavaci-zamery-1024x512.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/vyhledavaci-zamery-300x150.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/vyhledavaci-zamery-768x384.png 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/vyhledavaci-zamery.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Z\u00e1m\u011br vyhled\u00e1v\u00e1n\u00ed<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Informativn\u00ed<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tento z\u00e1m\u011br vyhled\u00e1v\u00e1n\u00ed u\u017eivatel\u00e9 prov\u00e1d\u011bj\u00ed, kdy\u017e cht\u011bj\u00ed <strong>z\u00edskat v\u00edce informac\u00ed<\/strong> k&nbsp;dan\u00e9mu t\u00e9matu. Nej\u010dast\u011bji se jedn\u00e1 o&nbsp;ot\u00e1zky. Krom\u011b ot\u00e1zek to mohou b\u00fdt tak\u00e9 univerz\u00e1ln\u00ed slova jako nap\u0159\u00edklad \u201cJ\u00e1ra Cimrman\u201d. P\u0159\u00edklady informativn\u00edch vyhled\u00e1vac\u00edch dotaz\u016f:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>jak p\u0159ipravit rychlou sn\u00eddani<\/li><li>J\u00e1ra Cimrman<\/li><li>co je to seo copywriting<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Rozhodovac\u00ed<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>U\u017eivatel u\u017e zjistil z\u00e1kladn\u00ed informace a&nbsp;p\u0159esunul se k&nbsp;n\u011bkolika zna\u010dk\u00e1m nebo produkt\u016fm a&nbsp;ty se sna\u017e\u00ed porovnat. Jedn\u00e1 se o&nbsp;<strong>druh\u00fd stupe\u0148 v&nbsp;n\u00e1kupn\u00edm procesu <\/strong>z\u00e1kazn\u00edka, takzvan\u00fd rozhodovac\u00ed \u00famysl. M\u016f\u017ee se jednat o:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>nejlep\u0161\u00ed \u0161perky na valent\u00fdna<\/li><li>auto nebo&nbsp;mhd<\/li><li>shoptet recenze<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Transak\u010dn\u00ed<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud u\u017eivatel chce n\u011bjakou v\u011bc nakoupit, jedn\u00e1 se o&nbsp;transak\u010dn\u00ed vyhled\u00e1vac\u00ed z\u00e1m\u011br. U\u017eivatel\u00e9 <strong>hledaj\u00ed konkr\u00e9tn\u00ed produkt nebo zna\u010dku<\/strong>. Nej\u010dast\u011bji se jedn\u00e1 o&nbsp;v\u00fdrazy typu:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>kup\u00f3ny zimn\u00ed&nbsp;boty<\/li><li>zahradn\u00ed seka\u010dka eshop<\/li><li>olivie akce n\u00e1u\u0161nice<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Naviga\u010dn\u00ed<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tyto v\u00fdrazy u\u017eivatel\u00e9 hledaj\u00ed, proto\u017ee cht\u011bj\u00ed <strong>rychle naj\u00edt n\u011bjakou specifickou webovou str\u00e1nku<\/strong>. Pokud tedy nejste p\u0159\u00edmo dan\u00e1 zna\u010dka, m\u00edra prokliku z&nbsp;takov\u00e9ho hledan\u00e9ho v\u00fdrazu u&nbsp;v\u00e1s bude minim\u00e1ln\u00ed. M\u016f\u017ee se jednat o&nbsp;v\u00fdrazy:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>p\u0159ihl\u00e1\u0161en\u00ed facebook<\/li><li>email google<\/li><li>shoptet m\u016fj&nbsp;eshop<\/li><li>google search console<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159i tvorb\u011b obsahu je dobr\u00e9 v\u011bd\u011bt na jak\u00fd typ vyhled\u00e1vac\u00ed fr\u00e1ze chcete c\u00edlit. Pokud se rozhodnete tvo\u0159it obsah k&nbsp;informa\u010dn\u00edm vyhled\u00e1vac\u00edm v\u00fdraz\u016fm, budete cht\u00edt, aby se u\u017eivatel\u00e9 dozv\u011bd\u011bli v\u0161echny relevantn\u00ed informace sm\u011b\u0159uj\u00edc\u00ed k&nbsp;tomuto dotazu. Dal\u0161\u00ed kroky budou pracovat s&nbsp;informativn\u00edm vyhled\u00e1vac\u00edm z\u00e1m\u011brem.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nikdy nezapom\u00ednejte, \u017ee <strong>va\u0161\u00edm c\u00edlem je z\u00edskat konverzi<\/strong> (objedn\u00e1vku, zanech\u00e1n\u00ed kontaktu, odesl\u00e1n\u00ed dotazu nebo p\u0159ihl\u00e1\u0161en\u00ed k&nbsp;newsletteru). Ka\u017ed\u00fd \u010dl\u00e1nek by tak k&nbsp;tomuto c\u00edli m\u011bl sm\u011b\u0159ovat.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Sou\u010dasn\u011b v\u0161ak <strong>nesm\u00edte \u010dl\u00e1nek p\u0159eplnit kl\u00ed\u010dov\u00fdmi slovy<\/strong>, proto\u017ee tohle je praktika, kterou <strong>Google penalizuje<\/strong>. V&nbsp;p\u0159\u00edkladech n\u00ed\u017ee ukazujeme jednotliv\u00e9 styly psan\u00ed pro vyhled\u00e1va\u010de, pro u\u017eivatele a&nbsp;SEO optimalizovan\u00fd \u010dl\u00e1nek pro vyhled\u00e1va\u010de i&nbsp;pro u\u017eivatele.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/ukazka-clanku.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/ukazka-clanku-1024x536.jpg\" alt class=\"wp-image-17749\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/ukazka-clanku-1024x536.jpg 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/ukazka-clanku-300x157.jpg 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/ukazka-clanku-768x402.jpg 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/ukazka-clanku.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption>Uk\u00e1zka, jak vypadaj\u00ed jednotliv\u00e9 typy \u010dl\u00e1nk\u016f<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Doporu\u010dujeme, aby byl \u010dl\u00e1nek dostate\u010dn\u011b <strong>relevantn\u00ed k&nbsp;vyhled\u00e1vac\u00edmu dotazu<\/strong>, <strong>odpov\u00eddal na n\u00e1v\u0161t\u011bvn\u00edk\u016fv dotaz<\/strong> a&nbsp;<strong>navedl ho ke konverzi<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\" id=\"pruzkum-konkurence\">Pr\u016fzkum konkurence<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jakmile zn\u00e1te vyhled\u00e1vac\u00ed z\u00e1m\u011br u\u017eivatele, je na \u010dase se pod\u00edvat, co p\u0159esn\u011b o&nbsp;dan\u00e9 fr\u00e1zi<strong> p\u00ed\u0161e konkurence<\/strong>. Vyhledejte fr\u00e1zi, o&nbsp;kter\u00e9 chcete ps\u00e1t ve vyhled\u00e1va\u010di. Otev\u0159ete si jednotliv\u00e9 str\u00e1nky konkurence a&nbsp;zjist\u011bte, kolik je na str\u00e1nce slov, jak je str\u00e1nka strukturovan\u00e1, co p\u0159esn\u011b \u010dten\u00e1\u0159i nab\u00edzej\u00ed za informace atd. Jen pokud dob\u0159e zn\u00e1te \u010dl\u00e1nky konkurence, m\u016f\u017eete si rozvrhnout vlastn\u00ed obsah tak, aby byl nejlep\u0161\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em><strong>TIP: <\/strong>Vyzkou\u0161ejte roz\u0161\u00ed\u0159en\u00ed do prohl\u00ed\u017ee\u010de <\/em><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/detailed-seo-extension\/pfjdepjjfjjahkjfpkcgfmfhmnakjfba\"><em>Detailed<\/em><\/a><em>. Krom\u011b z\u00e1kladn\u00edch SEO ukazatel\u016f v\u00e1m tento n\u00e1stroj zobraz\u00ed tak\u00e9 po\u010det slov na str\u00e1nce.<\/em><\/p><\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Do va\u0161eho \u010dl\u00e1nku nebo popisku byste m\u011bli sepsat n\u011bco, co u\u017eivatele oslov\u00ed, p\u0159it\u00e1hne a&nbsp;zaujme. Doporu\u010dujeme tak\u00e9 p\u0159idat n\u011bjak\u00fd <strong>vlastn\u00ed obr\u00e1zek<\/strong>, <strong>grafiku<\/strong>, n\u011bjak\u00fd <strong>vlastn\u00ed v\u00fdzkum<\/strong> nebo <strong>zku\u0161enost<\/strong>, <strong>n\u00e1zor experta<\/strong>, zkr\u00e1tka n\u011bco, co va\u0161e konkurence nem\u00e1 a&nbsp;\u010d\u00edm se od n\u00ed <strong>m\u016f\u017eete odli\u0161it<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\" id=\"kontrola-klicovych-slov\">Kontrola kl\u00ed\u010dov\u00fdch slov, meta tag\u016f a&nbsp;textu p\u0159ed publikac\u00ed<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Na origin\u00e1ln\u00ed a&nbsp;zaj\u00edmav\u00fd \u010dl\u00e1nek se nikdo neproklikne, pokud nebude m\u00edt vhodn\u011b vypln\u011bn\u00e9 Meta Tagy. P\u0159i psan\u00ed \u010dl\u00e1nku v\u011bnujte speci\u00e1ln\u00ed pozornost tak\u00e9 t\u011bmto dvou \u010d\u00e1stem: <strong><a href=\"https:\/\/www.besteto.cz\/seo-title\/\">Meta Title<\/a> a&nbsp;<a href=\"https:\/\/www.besteto.cz\/meta-description\/\">Meta Description<\/a><\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/5serp.png\"><img loading=\"lazy\" decoding=\"async\" width=\"815\" height=\"157\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/5serp.png\" alt class=\"wp-image-17751\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/5serp.png 815w, https:\/\/www.besteto.cz\/wp-content\/uploads\/5serp-300x58.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/5serp-768x148.png 768w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/a><figcaption>Meta Title a&nbsp;Meta Description<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Krom\u011b samotn\u00e9ho obsahu by m\u011bl v\u00e1\u0161 \u010dl\u00e1nek spl\u0148ovat tak\u00e9 n\u011bkolik technick\u00fdch n\u00e1le\u017eitost\u00ed.<strong> Aby v\u00e1\u0161 \u010dl\u00e1nek vyhled\u00e1va\u010de zaindexovali, pak by&nbsp;m\u011bl:<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>b\u00fdt v&nbsp;sitemap.xml<\/li><li>b\u011b\u017eet na webu&nbsp;https<\/li><li>m\u00ed povolenou URL v&nbsp;robots.txt<\/li><li>b\u011b\u017eet na webu, kter\u00fd je dostate\u010dn\u011b rychl\u00fd a&nbsp;responzivn\u00ed<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\" id=\"mereni\">M\u011b\u0159en\u00ed<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Posledn\u00ed a&nbsp;nem\u00e9n\u011b d\u016fle\u017eit\u00fd krok je m\u011b\u0159en\u00ed. Doporu\u010dujeme vybran\u00e1 kl\u00ed\u010dov\u00e1 slova nahr\u00e1t do n\u011bjak\u00e9ho <strong>n\u00e1stroje<\/strong> (my pracujeme s&nbsp;aplikac\u00ed <a href=\"https:\/\/www.collabim.cz\/\">Collabim<\/a>). Ke kl\u00ed\u010dov\u00fdm slov\u016fm v\u00e1m tato aplikace zobraz\u00ed vstupn\u00ed str\u00e1nky, va\u0161i sou\u010dasnou pozici ve vyhled\u00e1v\u00e1n\u00ed i&nbsp;jak se va\u0161e pozice v&nbsp;\u010dase m\u011bn\u00ed. Pot\u00e9 m\u016f\u017eete sledovat, jak si v\u00e1\u0161 \u010dl\u00e1nek vede ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Pokud vid\u00edte, \u017ee se v\u00e1\u0161 \u010dl\u00e1nek zobrazil nap\u0159\u00edklad na 8. pozici, zkuste ho po n\u011bjak\u00e9 dob\u011b upravit, p\u0159epracovat, roz\u0161\u00ed\u0159it nebo na n\u011bj z\u00edskat n\u011bjak\u00fd extern\u00ed odkaz.<\/p><\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Samoz\u0159ejm\u011b doporu\u010dujeme tak\u00e9 aplikaci Google Search Console, kter\u00e1 je z\u00e1kladn\u00edm stavebn\u00edm kamenem v&nbsp;SEO. Nav\u00edc ji lze vyu\u017e\u00edt p\u0159i dal\u0161\u00ed f\u00e1zi, a&nbsp;to optimalizac\u00ed \u010dl\u00e1nk\u016f, slu\u010dov\u00e1n\u00ed, tvo\u0159en\u00ed nov\u00fdch apod.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V\u011b\u0159\u00edme, \u017ee nyn\u00ed budou va\u0161e \u010dl\u00e1nky skv\u011bl\u00e9 nejen pro \u010dten\u00e1\u0159e, ale tak\u00e9 pro vyhled\u00e1va\u010de. Pokud si ale st\u00e1le nev\u00edte rady se SEO copywritingem, m\u016f\u017eete vyhledat freelancera nebo oslovte <a href=\"https:\/\/www.besteto.cz\/kontakt\/\">va\u0161i agenturu<\/a>\u2009\u2014\u2009u\u017e v\u00e1\u0161 podnik zn\u00e1 a&nbsp;dok\u00e1\u017ee texty l\u00e9pe p\u0159izp\u016fsobit va\u0161emu podnik\u00e1n\u00ed.<\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>U\u017e jste sly\u0161eli o pojmu SEO copywriting? Stejn\u011b jako vyhled\u00e1va\u010de, tak i n\u00e1v\u0161t\u011bvn\u00edci maj\u00ed sv\u00e1 specifika pro vytvo\u0159en\u00ed obsahu. V \u010dl\u00e1nku se dozv\u00edte 5 tip\u016f, jak na SEO copywriting.<\/p>\n","protected":false},"author":5,"featured_media":17767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[281],"tags":[49,116,309],"class_list":["post-17735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-copywriting","tag-seo","tag-optimalizace-pro-vyhledavace"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/17735"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=17735"}],"version-history":[{"count":27,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/17735\/revisions"}],"predecessor-version":[{"id":17772,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/17735\/revisions\/17772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/17767"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=17735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=17735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=17735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}