{"id":18197,"date":"2023-01-31T12:49:11","date_gmt":"2023-01-31T11:49:11","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=18197"},"modified":"2023-01-31T12:49:13","modified_gmt":"2023-01-31T11:49:13","slug":"marketingove-novinky-83","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketingove-novinky-83\/","title":{"rendered":"Instagram se op\u011bt zam\u011b\u0159\u00ed na fotky a aplikace ChatGPT za\u017e\u00edv\u00e1 velk\u00fd boom"},"content":{"rendered":"        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Marketingov\u00e9 novinky u&nbsp;n\u00e1s a&nbsp;ve sv\u011bt\u011b<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Facebook<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/newsfeed.cz\/facebook-video-insights-api-zahrne-i-metriky-reels\/\" title=\"Meta\">Meta<\/a> <strong>p\u0159idala metriky Reels do rozhran\u00ed API <\/strong>pro Facebook Video Insights. Data jsou k&nbsp;dispozici pro ka\u017ed\u00e9 jednotliv\u00e9 video.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/meta-rozsiruje-omezeni-cileni-reklam\/\" title=\"Meta\">Meta<\/a><strong> <\/strong>zdokonaluje sv\u00e9 postupy v&nbsp;oblasti<strong> ochrany osobn\u00edch \u00fadaj\u016f<\/strong>. V&nbsp;souvislosti s&nbsp;t\u00edm zav\u00e1d\u00ed ve sv\u00fdch aplikac\u00edch nov\u00e1 omezen\u00ed pro c\u00edlen\u00ed reklam na mladistv\u00e9 u\u017eivatele. Chyst\u00e1 tak\u00e9 nov\u00e9 mo\u017enosti kontroly, d\u00edky kter\u00fdm budou moci tito u\u017eivatel\u00e9 odm\u00edtnout ur\u010dit\u00e1 reklamn\u00ed t\u00e9mata.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/meta-ukoncuje-aplikaci-creator-studio\/\" title=\"Meta\">Meta<\/a> ozn\u00e1mila, \u017ee <strong>ukon\u010d\u00ed provoz aplikace Creator Studio<\/strong>, platformy pro spr\u00e1vu str\u00e1nek zam\u011b\u0159en\u00e9 prim\u00e1rn\u011b na videa. Ve\u0161ker\u00e9 funkcionality p\u0159esune do aplikace Business Suite.<\/li><li><a href=\"https:\/\/newsfeed.cz\/meta-spousti-system-pro-ferovejsi-reklamu\/\" title=\"Meta\">Meta<\/a><strong> <\/strong>po v\u00edce ne\u017e ro\u010dn\u00edm v\u00fdvoji <strong>spou\u0161t\u00ed syst\u00e9m, jen\u017e ovlivn\u00ed reklamy t\u00fdkaj\u00edc\u00ed se bydlen\u00ed<\/strong>. Dok\u00e1\u017ee toti\u017e omezit p\u0159edpojatost a&nbsp;zv\u00fd\u0161it spravedlivou distribuci inzer\u00e1t\u016f v&nbsp;aplikac\u00edch Mety.&nbsp;<\/li><li>Chcete v&nbsp;leto\u0161n\u00edm roce zlep\u0161it v\u00e1\u0161 marketing na <a href=\"https:\/\/newsfeed.cz\/obsah-v-roce-2023-facebook\/\" title=\"Facebooku\">Facebooku<\/a>? Magaz\u00edn Social Media Today zve\u0159ejnil <strong>tipy, jak si poradit s&nbsp;obsahem a&nbsp;jeho pl\u00e1nov\u00e1n\u00edm<\/strong>, co\u017e je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed toho, abyste na soci\u00e1ln\u00ed s\u00edti zabodovali.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/meta-aktualizuje-terminologii-v-ramci-metrik\/\" title=\"Meta\">Meta<\/a> ozn\u00e1mila, \u017ee <strong>upravuje terminologii<\/strong>, kterou pou\u017e\u00edv\u00e1 pro zobrazov\u00e1n\u00ed v\u00fdkonnostn\u00edch metrik reklamn\u00edch kampan\u00ed. Jedn\u00e1 se o&nbsp;drobnou zm\u011bnu, jej\u00ed\u017e dopady by v\u0161ak pro inzerenty mohly b\u00fdt relevantn\u00ed.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/meta-nabizi-novou-certifikaci-pro-firmy\/\" title=\"Meta\">Meta<\/a> <strong>spustila novou certifikaci pro firmy<\/strong>, d\u00edky kter\u00e9 m\u016f\u017eete potenci\u00e1ln\u00edm klient\u016fm prezentovat sv\u00e9 znalosti marketingu na Facebooku a&nbsp;Instagramu, a&nbsp;b\u00fdt tak zase o&nbsp;krok p\u0159ed konkurenc\u00ed.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Instagram<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>U\u017eivatelsk\u00e9 rozhran\u00ed <a href=\"https:\/\/newsfeed.cz\/instagram-aktualizuje-sve-uzivatelske-rozhrani\/\" title=\"Instagramu\">Instagramu<\/a> se do\u010dk\u00e1 zm\u011bny. V&nbsp;r\u00e1mci n\u00ed dojde k&nbsp;n\u011bkolika drobn\u00fdm \u00faprav\u00e1m v&nbsp;<strong>rozvr\u017een\u00ed aplikace a&nbsp;um\u00edst\u011bn\u00ed funk\u010dn\u00edch tla\u010d\u00edtek na obrazovce<\/strong>.<\/li><li><strong>Instagram<\/strong> spou\u0161t\u00ed n\u011bkolik nov\u00fdch prvk\u016f. Nov\u00fd tich\u00fd re\u017eim upozorn\u00ed va\u0161e kontakty, kdy\u017e jste offline. K&nbsp;dispozici bude tak\u00e9 n\u011bkolik nov\u00fdch n\u00e1stroj\u016f pro <a href=\"https:\/\/newsfeed.cz\/instagram-pridava-tichy-rezim-a-vice-nastroju-pro-spravu-obsahu\" title>manu\u00e1ln\u00ed spr\u00e1vu zobrazen\u00fdch p\u0159\u00edsp\u011bvk\u016f<\/a>, kter\u00e9 Instagramu pomohou zlep\u0161it doporu\u010dov\u00e1n\u00ed obsahu.<\/li><li>Hled\u00e1te inspiraci pro sv\u00e9 marketingov\u00e9 aktivity na <a href=\"https:\/\/newsfeed.cz\/obsah-v-roce-2023-instagram\/\" title=\"Instagramu\">Instagramu<\/a>, kter\u00e9 v&nbsp;leto\u0161n\u00edm roce zafunguj\u00ed?&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-pridava-lead-forms\/\" title=\"Instagram\">Instagram<\/a><strong> <\/strong>p\u0159id\u00e1v\u00e1 mezi CTA tla\u010d\u00edtka na firemn\u00edch profilech novou mo\u017enost<strong> Lead Forms<\/strong>. Ta pom\u016f\u017ee generovat p\u0159\u00edm\u00e9 odezvy v&nbsp;aplikaci.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-se-znovu-vice-zameri-na-fotky\/\" title=\"Instagram\">Instagram<\/a> se znovu v\u00edce <strong>zam\u011b\u0159\u00ed na fotky.<\/strong> <\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Ostatn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Soci\u00e1ln\u00ed s\u00edti <strong>TikTok <\/strong>hroz\u00ed v&nbsp;USA <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/kridla-pristrizena-v-letu--tiktoku-v-usa-vazne-hrozi-zakaz__s288x16926.html\" title=\"z\u00e1kaz\">z\u00e1kaz<\/a>.<\/li><li><a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/12\/prehled-udalosti-v-marketingu-v-roce-2022\/\" title=\"Elon Musk\">Elon Musk<\/a> p\u0159estane b\u00fdt CEO <strong>Twitteru<\/strong> a\u017e najde dost bl\u00e1zniv\u00e9ho n\u00e1stupce.<\/li><li><a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/tipy-a-triky--jak-ovladnout-linkedin-v-roce-2023__s288x16921.html\" title=\"Tipy a triky\">Tipy a&nbsp;triky<\/a>, jak ovl\u00e1dnout <strong>LinkedIn<\/strong> v&nbsp;roce 2023.&nbsp;<\/li><li>Soci\u00e1ln\u00ed s\u00ed\u0165 <strong>Twitter<\/strong> <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2023\/01\/socialni-sit-twitter-experimentuje-se-spropitnym\/\" title=\"experimentuje se spropitn\u00fdm\">experimentuje se spropitn\u00fdm<\/a>. <\/li><li><strong>Twitter<\/strong> l\u00e1k\u00e1 zp\u011bt zadavatele reklamou \u201e<a href=\"https:\/\/www.mediaguru.cz\/clanky\/2023\/01\/twitter-laka-zpet-zadavatele-reklamou-zdarma\/\" title=\"zdarma\">zdarma<\/a>\u201c. <\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Dal\u0161\u00ed zaj\u00edmavosti<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.mediaguru.cz\/clanky\/2022\/12\/prehled-udalosti-v-marketingu-v-roce-2022\/\" title=\"P\u0159ehled ud\u00e1lost\u00ed\">P\u0159ehled ud\u00e1lost\u00ed<\/a> v&nbsp;marketingu <strong>v&nbsp;roce 2022 <\/strong>&#8211; tento rok byl ve znamen\u00ed rostouc\u00ed inflace, energetick\u00e9 krize a&nbsp;v\u00e1lky na Ukrajin\u011b.<\/li><li>\u010ce\u0161i nejv\u00edce diskutovali o<strong> <\/strong><a href=\"https:\/\/mam.cz\/zpravy\/kreativita\/kampane\/2022-12\/cesi-nejvice-diskutovali-o-vanocnich-kampanich-alzy-penny-a-kofoly\/\" title=\"v\u00e1no\u010dn\u00edch kampan\u00edch\">v\u00e1no\u010dn\u00edch kampan\u00edch<\/a> <strong>Alzy, Penny a&nbsp;Kofoly<\/strong>.<\/li><li><strong>WhatsApp <\/strong>spou\u0161t\u00ed malou, ale <a href=\"https:\/\/newsfeed.cz\/whatsapp-zavadi-funkci-proti-chybnemu-smazani-zprav\/\" title=\"u\u017eite\u010dnou funkcionalitu\">u\u017eite\u010dnou funkcionalitu<\/a>. Pokud kliknete na nespr\u00e1vnou mo\u017enost smaz\u00e1n\u00ed zpr\u00e1vy, m\u00e1te nov\u011b \u010das, abyste sv\u00e9 rozhodnut\u00ed zm\u011bnili.&nbsp;<\/li><li><strong>Google<\/strong> bude penalizovat obsah vytvo\u0159en\u00fd AI. Pova\u017euje ho za <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/google-bude-penalizovat-obsah-vytvoreny-ai--povazuje-ho-za-spam__s288x16931.html\" title=\"spam\">spam<\/a>. <\/li><li>Zem\u0159el <strong>kr\u00e1l vir\u00e1ln\u00edho marketingu Ken Block, <\/strong>spoluzakladatel <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/zemrel-kral-viralniho-marketingu-ken-block--spoluzakladatel-dc-shoes-neprezil-nehodu-snezneho-skutru__s288x16929.html?fbclid=IwAR2nOkCkrHV6uvL1FmcxnN_qvyA1dACYdlyUpaJKOHDpnrLaJh2IioVO-Kw\" title=\"DC Shoes. \">DC Shoes.<\/a><\/li><li>Miliony dolar\u016f denn\u011b. <a href=\"https:\/\/forbes.cz\/miliony-dolaru-denne-selficka-od-ai-byla-zlatym-dolem-ale-za-jakou-cenu\/\" title=\"Self\u00ed\u010dka\">Self\u00ed\u010dka<\/a><strong> od AI <\/strong>byla zlat\u00fdm dolem, ale za jakou&nbsp;cenu?&nbsp;<\/li><li><a href=\"https:\/\/www.mediaguru.cz\/clanky\/2023\/01\/reklamu-ve-streamovacich-sluzbach-vetsina-lidi-prijima\/\" title=\"Reklamu\">Reklamu<\/a> ve <strong>streamovac\u00edch slu\u017eb\u00e1ch<\/strong> v\u011bt\u0161ina lid\u00ed p\u0159ij\u00edm\u00e1.<\/li><li>Prohl\u00ed\u017ee\u010d <strong>Bing<\/strong> m\u00e1 vyu\u017e\u00edvat um\u011blou inteligenci <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2023\/01\/prohlizec-bing-ma-vyuzivat-umelou-inteligenci-chatgpt\/\" title=\"ChatGPT\">ChatGPT<\/a>. <\/li><li><a href=\"https:\/\/www.mediaguru.cz\/clanky\/2023\/01\/nejhodnotnejsi-firmou-sveta-je-apple-evropa-ztraci\/\" title=\"Nejhodnotn\u011bj\u0161\u00ed firmou\">Nejhodnotn\u011bj\u0161\u00ed firmou<\/a> na sv\u011bt\u011b je americk\u00e1 spole\u010dnost <strong>Apple<\/strong>. V&nbsp;prvn\u00ed trojici se um\u00edstilo tak\u00e9 <strong>SaudiAramco<\/strong> a&nbsp;<strong>Microsoft<\/strong>. <\/li><li>Do \u010ceska m\u00ed\u0159\u00ed <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2023\/01\/do-ceska-miri-znacky-popeyes-rossopomodoro-ci-signorvino\/\" title=\"zahrani\u010dn\u00ed zna\u010dky\">zahrani\u010dn\u00ed zna\u010dky<\/a> <strong>Popeyes<\/strong>, <strong>Rossopomodoro<\/strong> \u010di <strong>Signorvino.<\/strong><\/li><li><strong>Vo\u010dko ze Simpsonov\u00fdch<\/strong> hl\u00e1s\u00ed stanice <a href=\"https:\/\/cc.cz\/vocko-ze-simpsonovych-hlasi-stanice-prazske-mhd-v-tramvajich-uz-je-slyset-hlas-herce-vondracka\/\" title=\"pra\u017esk\u00e9 MHD\">pra\u017esk\u00e9 MHD<\/a>. V&nbsp;tramvaj\u00edch u\u017e je sly\u0161et hlas herce Vondr\u00e1\u010dka.&nbsp;<\/li><li><strong>Googlu<\/strong> zm\u00edr\u0148uje p\u0159\u00edstup k&nbsp;<a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/googlu-zmirnuje-pristup-k-ai-textum--hlavnim-kriteriem-zustava-uzitecnost-obsahu-pro-uzivatele__s288x16940.html\" title=\"AI text\u016fm\">AI text\u016fm<\/a>. Hlavn\u00edm krit\u00e9riem z\u016fst\u00e1v\u00e1 u\u017eite\u010dnost obsahu pro u\u017eivatele.<\/li><li><strong>Seznam.cz<\/strong> letos zdarma <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2023\/01\/seznam-poskytne-reklamu-neziskovkam-pomahaji-i-agentury\/\" title=\"uvoln\u00ed \u010d\u00e1st sv\u00e9ho reklamn\u00edho prostoru\">uvoln\u00ed \u010d\u00e1st sv\u00e9ho reklamn\u00edho prostoru<\/a> neziskov\u00fdm organizac\u00edm.&nbsp;<\/li><li>Nejd\u0159\u00edv Microsoft, te\u010f <strong>Alphabet<\/strong>. Firma, pod kterou spad\u00e1 Google, <a href=\"https:\/\/forbes.cz\/nejdriv-microsoft-ted-alphabet-firma-pod-kterou-spada-google-propusti-asi-dvanct-tisic-lidi\/\" title=\"propust\u00ed asi 12 000 lid\u00ed\">propust\u00ed asi 12 000 lid\u00ed<\/a>. <\/li><li><strong>Apple<\/strong> vyv\u00edj\u00ed <a href=\"https:\/\/forbes.cz\/zasadam-jobse-navzdory-apple-vyviji-notebook-s-dotykovym-displejem\/\" title=\"notebook\">notebook<\/a> s&nbsp;dotykov\u00fdm displejem.&nbsp;<\/li><li>Pro <strong>generaci Z<\/strong> je nejd\u016fle\u017eit\u011bj\u0161\u00ed <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2023\/01\/vyzkum-pro-generaci-z-je-nejdulezitejsi-dusevni-pohoda\/\" title=\"du\u0161evn\u00ed pohoda\">du\u0161evn\u00ed pohoda<\/a>. <\/li><li><strong>Netflix<\/strong> v&nbsp;nov\u00e9 \u00e9\u0159e s\u00e1z\u00ed na reklamu i&nbsp;omezen\u00ed <a href=\"https:\/\/mam.cz\/zpravy\/media\/2023-01\/netflix-v-nove-ere-sazi-na-reklamu-i-omezeni-sdileni-hesel\/\" title=\"sd\u00edlen\u00ed hesel\">sd\u00edlen\u00ed hesel<\/a>. <\/li><li><strong>Tesco<\/strong> kon\u010d\u00ed s&nbsp;pap\u00edrov\u00fdm let\u00e1kem, soust\u0159ed\u00ed se na <a href=\"https:\/\/mam.cz\/zpravy\/marketing\/strategie\/2023-01\/tesco-konci-s-papirovym-letakem-soustredi-se-na-clubcard\/\" title=\"Clubcard\">Clubcard<\/a>. <\/li><li><strong>Google<\/strong> stoj\u00ed za <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/google-stoji-za-nastrojem-ai-tvoricim-hudbu-dle-textoveho-zadani--nechce-ho-ale-zverejnit__s288x16958.html\" title=\"n\u00e1strojem AI\">n\u00e1strojem AI<\/a> tvo\u0159\u00edc\u00edm hudbu dle textov\u00e9ho zad\u00e1n\u00ed. Nechce ho ale zve\u0159ejnit.&nbsp;<\/li><li><strong>Online m\u011bn\u00ed <\/strong><a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/online-meni-chovani-zakazniku-i-v-kamennych-obchodech--65---lidi-hned-na-miste-pres-mobil-hleda-lepsi-cenu__s288x16957.html\" title=\"chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f\">chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/a><strong> <\/strong>i&nbsp;v kamenn\u00fdch obchodech. 65&nbsp;% lid\u00ed hned na m\u00edst\u011b p\u0159es mobil hled\u00e1 lep\u0161\u00ed&nbsp;cenu.&nbsp;<\/li><li>P\u0159ed 40 lety <strong>Apple<\/strong> p\u0159edstavil <a href=\"https:\/\/forbes.cz\/pred-40-lety-apple-predstavil-revolucni-pocitac-jobs-zatloukal-ze-ho-pojmenoval-po-dceri\/\" title=\"revolu\u010dn\u00ed po\u010d\u00edta\u010d\">revolu\u010dn\u00ed po\u010d\u00edta\u010d<\/a>. Jobs zatloukal, \u017ee ho pojmenoval po&nbsp;dce\u0159i.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Ze \u017eivota marketingov\u00e9 agentury BESTETO<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.besteto.cz\/core-web-vitals\/\" title=\"Core Web Vitals\">Core Web Vitals<\/a> jsou t\u0159i metriky, kter\u00e9 hodnot\u00ed u\u017eivatelskou zku\u0161enost s&nbsp;na\u010d\u00edt\u00e1n\u00edm webov\u00e9 str\u00e1nky. Tyto metriky \u0159\u00edkaj\u00ed, <strong>jak rychle se na\u010d\u00edt\u00e1 obsah str\u00e1nky, <\/strong>jak rychle m\u016f\u017ee prohl\u00ed\u017ee\u010d na\u010d\u00edtaj\u00edc\u00ed webovou str\u00e1nku reagovat na vstup u\u017eivatele a&nbsp;jak nestabiln\u00ed je obsah p\u0159i na\u010d\u00edt\u00e1n\u00ed v&nbsp;prohl\u00ed\u017ee\u010di.&nbsp;<\/li><li>Rok 2023 je tady! Spolu s&nbsp;n\u00edm se m\u016f\u017eete t\u011b\u0161it na <a href=\"https:\/\/www.besteto.cz\/trendy-v-marketingu-2023\/\" title=\"nov\u00e9 v\u00fdzvy a trendy\">nov\u00e9 v\u00fdzvy a&nbsp;trendy<\/a>, kter\u00e9 n\u00e1s v&nbsp;online marketingu \u010dekaj\u00ed. Digit\u00e1ln\u00ed marketing se neust\u00e1le m\u011bn\u00ed a&nbsp;vyv\u00edj\u00ed, proto je pot\u0159eba j\u00edt s&nbsp;dobou a&nbsp;dr\u017eet krok s&nbsp;aktu\u00e1ln\u00edmi trendy. <strong>Sepsali jsme pro v\u00e1s 4&nbsp;trendy, kter\u00e9 n\u00e1s v&nbsp;tomto roce \u010dekaj\u00ed.<\/strong><\/li><li>Pravd\u011bpodobn\u011b u\u017e jste sly\u0161eli o&nbsp;um\u011bl\u00e9 inteligenci (AI), kter\u00e1 dok\u00e1\u017ee ps\u00e1t texty podle zadan\u00fdch podm\u00ednek. Jedn\u00e1 se o&nbsp;<a href=\"https:\/\/www.besteto.cz\/umela-inteligence-chatgpt\/\" title=\"aplikaci ChatGPT\">aplikaci ChatGPT<\/a>, kter\u00e1 je zdarma a&nbsp;dok\u00e1\u017ee si hrav\u011b poradit s&nbsp;texty nad kter\u00fdmi \u010dlov\u011bk \u010dasto tr\u00e1v\u00ed relativn\u011b dost \u010dasu. Tohle je dal\u0161\u00ed d\u016fkaz toho, \u017ee oblast online marketingu je odv\u011btv\u00ed, kter\u00e9 se posouv\u00e1 m\u00edlov\u00fdmi kroky. Mnoho market\u00e9r\u016f m\u00e1 ale z&nbsp;um\u011bl\u00e9 inteligence strach. My se v\u00e1m pokus\u00edme uk\u00e1zat, \u017ee se b\u00e1t nemus\u00edte a&nbsp;<strong>uk\u00e1\u017eeme v\u00e1m 6&nbsp;tip\u016f, jak vyu\u017e\u00edt ChatGPT v&nbsp;praxi<\/strong>.<\/li><\/ul>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e1me tady dal\u0161\u00ed v\u00e1rku marketingov\u00fdch novinek\u2009\u2014\u2009Facebook p\u0159idal metriky Reels do rozhran\u00ed API a spustil novou certifikaci pro firmy, Instagram se v\u00edce zam\u011b\u0159\u00ed na fotky a aplikace ChatGPT nah\u00e1n\u00ed marke\u0165\u00e1k\u016fm hr\u016fzu.<\/p>\n","protected":false},"author":5,"featured_media":18233,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[7,75,82],"class_list":["post-18197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-facebook","tag-instagram","tag-marketingove-novinky"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/18197"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=18197"}],"version-history":[{"count":36,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/18197\/revisions"}],"predecessor-version":[{"id":18235,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/18197\/revisions\/18235"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/18233"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=18197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=18197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=18197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}