{"id":19326,"date":"2023-10-10T15:10:22","date_gmt":"2023-10-10T13:10:22","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=19326"},"modified":"2024-04-10T13:26:27","modified_gmt":"2024-04-10T11:26:27","slug":"e-commerce-day-2023-e-shop","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/e-commerce-day-2023-e-shop\/","title":{"rendered":"E-commerce day 2023 aneb posu\u0148te sv\u016fj e-shop na dal\u0161\u00ed \u00farove\u0148"},"content":{"rendered":"
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Jup\u00edj\u00e9! V sobotu 23.9.2023 jsme se z\u00fa\u010dastnili offline akce E\u2011commerce day<\/strong>, kter\u00e1 se odehr\u00e1vala na p\u016fd\u011b Impact Hub<\/strong><\/a> v Brn\u011b. Pln\u011b nabit\u00fd program p\u0159edn\u00e1\u0161ek st\u0159\u00eddaly workshopy od p\u0159edn\u00edch expert\u016f<\/strong> ve sv\u00fdch oborech. T\u00e9mata se op\u00edrala o aktuality z marketingu, AI, marketplaces, SEO a\u017e po brand<\/strong>. Celou akc\u00ed n\u00e1s prov\u00e1zela moder\u00e1torka Mon\u010da<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Ve druh\u00e9m pat\u0159e byly p\u0159ipraveny partnersk\u00e9 st\u00e1nky<\/strong>, kde nechyb\u011bli ani na\u0161i kamar\u00e1di z Pricing Fox<\/a><\/strong> a Feed Image Editor<\/a><\/strong>. Mohli jste s nimi probrat va\u0161i situaci a nav\u00e1zat spolupr\u00e1ci, kter\u00e1 v\u00e1\u0161 e\u2011shop posune zase o kus d\u00e1l<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Z\u00e1v\u011bre\u010dn\u00e1 Afterparty byla takov\u00fdm p\u0159ekvapen\u00edm a zaj\u00edmavost\u00ed pro leto\u0161n\u00ed E\u2011commerce day. Prob\u00edhala formou organizovan\u00e9ho networkingu, kde jste se mohli sezn\u00e1mit s ostatn\u00edmi \u00fa\u010dastn\u00edky<\/strong> a d\u00e1t si n\u011bjak\u00fd ten drink.<\/p>\n <\/div>\n <\/div>\n\n\n

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<\/a><\/figure>\n <\/div>\n <\/div>\n\n\n
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A co jsme si odnesli z p\u0159edn\u00e1\u0161ek my?<\/strong> P\u0159e\u010dt\u011bte si, jak\u00e1 t\u00e9mata zaujala pr\u00e1v\u011b n\u00e1s!<\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

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Ziskovost i v dob\u011b ochlazen\u00ed trhu<\/strong><\/h2>\n <\/div>\n <\/div>\n\n\n
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Po \u00favodn\u00edm slovu to n\u011bkte\u0159\u00ed z n\u00e1s zaparkovali p\u0159\u00edmo na workshop, kter\u00fd vedl Michal Kr\u00e1l.<\/strong> Ten n\u00e1m prozradil 9 tip\u016f, jak zv\u00fd\u0161it ziskovost e\u2011shopu i v dob\u011b ochlazen\u00ed trhu<\/strong>. Hlavn\u00edm z\u00e1kladem pro e\u2011shop je profesion\u00e1ln\u00ed anal\u00fdza kl\u00ed\u010dov\u00fdch slov. Nesm\u00ed chyb\u011bt ani nastaven\u00ed parametrick\u00e9ho vyhled\u00e1v\u00e1n\u00ed na e\u2011shopu + filtr\u016f vych\u00e1zej\u00edc\u00edch z anal\u00fdzy kl\u00ed\u010dov\u00fdch slov. A kone\u010dn\u011b je podle Michala pot\u0159eba vyu\u017e\u00edvat dat z Google Search Console, GA4, Collabimu<\/strong>, p\u0159\u00edpadn\u011b i Marketing Mineru<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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C\u00cdL: Dostat se na d\u016fle\u017eit\u00e1 kl\u00ed\u010dov\u00e1 slova do TOP 3 str\u00e1nek.<\/p>\n <\/div>\n <\/div>\n<\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Sc\u00e9na \u010desk\u00e9 e\u2011commerce<\/strong><\/h2>\n <\/div>\n <\/div>\n\n\n
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Ostatn\u00ed po \u00favodu z\u016fstali na p\u0159edn\u00e1\u0161ku Tom\u00e1\u0161e Hradeck\u00e9ho <\/strong>o v\u00fdvoji \u010desk\u00e9 e\u2011commerce dle dat z 25 000+ \u010desk\u00fdch e\u2011shop\u016f.<\/strong> Z jeho anal\u00fdzy vyplynulo, \u017ee mal\u00e9 a st\u0159edn\u00ed e\u2011shopy maj\u00ed potenci\u00e1l r\u016fst, v\u011bt\u0161\u00ed jako alza ne. Marketplace nad\u00e1le zab\u00edj\u00ed brand a tak je d\u016fle\u017eit\u00e9 rozlo\u017eit rozpo\u010det mezi brand i performance marketing. Tom\u00e1\u0161 vysv\u011btlil nepostradatelnost brandu z dlouhodob\u00e9ho hlediska, kdy nen\u00ed mo\u017en\u00e9 aby performance ut\u00e1hl v\u00fdkon e\u2011shopu a proto je pot\u0159eba vkl\u00e1dat i do brandu<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Lid\u00e9 kupuj\u00ed v\u00edce ale levn\u011bji. <\/p>\n <\/div>\n <\/div>\n<\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Perplexity nebo Bard od Google?<\/strong><\/h2>\n <\/div>\n <\/div>\n\n\n
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Martin Kr\u010dek<\/strong> nast\u00ednil co um\u00ed Perplexity a Bard na rozd\u00edl od Chat GPT. Perplexity a Bard dok\u00e1\u017eou na rozd\u00edl od Chat GPT naj\u00edt a odpov\u011bd\u011bt, co se d\u011bje v dan\u00fd den<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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P\u0159\u00edklad<\/strong>:<\/em> Jedu do Brna 11.11.2023 a chci v\u011bd\u011bt, kam nejl\u00e9pe zaj\u00edt a jak\u00e9 akce v ten den prob\u00edhaj\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

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V\u00fdstup<\/em><\/strong>: Po\u0161le n\u011bkolik odpov\u011bd\u00ed + odkazy na danou str\u00e1nku akce.<\/p>\n <\/div>\n <\/div>\n<\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Bard nav\u00edc dok\u00e1\u017ee popsat obr\u00e1zek. Sta\u010d\u00ed se ho jen zeptat, co na obr\u00e1zku vid\u00ed. Perplexity um\u00ed napsat post na Facebook, Instagram i e\u2011mail marketing.<\/p>\n <\/div>\n <\/div>\n\n\n

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Kantar (AI n\u00e1stroj)<\/strong><\/h2>\n <\/div>\n <\/div>\n\n\n
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Aj, Ai! N\u00e1stroj Kantar dok\u00e1\u017ee pomoc\u00ed AI analyzovat video reklamu<\/strong> a dokonce ur\u010dit skip time reklamy<\/strong>. Poskytuje konkr\u00e9tn\u00ed doporu\u010den\u00ed na z\u00e1klad\u011b anal\u00fdzy proveden\u00e9 um\u011blou inteligenc\u00ed. Jeho doporu\u010den\u00ed v\u00e1m pomohou zlep\u0161it obsah reklamy a c\u00edlen\u00ed. Nav\u00edc je dostupn\u00fd v \u010cR<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Siln\u00fd brand<\/strong><\/h2>\n <\/div>\n <\/div>\n\n\n
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Je opravdu d\u016fle\u017eit\u00e9 m\u00edt siln\u00fd brand u va\u0161eho e\u2011shopu<\/strong>? Ano! Pokud chcete zv\u00fd\u0161it proklikovost <\/strong>(CTR) ze v\u0161ech kan\u00e1l\u016f <\/strong>(Google, Sklik, social, srovn\u00e1va\u010de\u2026) a z\u00e1rove\u0148 sn\u00ed\u017eit pr\u016fm\u011brnou CPC <\/strong>(\u010d\u00e1stku za proklik), kter\u00e1 pot\u00e9 ovlivn\u00ed vy\u0161\u0161\u00ed mar\u017ei<\/strong>. Silnou zna\u010dkou a kvalitn\u00edmi slu\u017ebami si na v\u00e1\u0161 e\u2011shop p\u0159it\u00e1hnete opakovan\u00e9 n\u00e1kupy a loaj\u00e1ln\u011bj\u0161\u00ed z\u00e1kazn\u00edky. Krom\u011b toho se v\u00e1m bude jednodu\u0161eji obhajovat vy\u0161\u0161\u00ed cena a doc\u00edl\u00edte op\u011bt vy\u0161\u0161\u00ed mar\u017ee<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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C\u00cdL: St\u00e1t se top-of-mind<\/strong> ve va\u0161\u00ed kategorii.<\/p>\n <\/div>\n <\/div>\n<\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Uvid\u00edme se na dal\u0161\u00edm E\u2011commerce day?<\/strong><\/h2>\n <\/div>\n <\/div>\n\n\n
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My si dal\u0161\u00ed akci E\u2011commerce day nenech\u00e1me uj\u00edt<\/strong> a vy byste u toho m\u011bli b\u00fdt s n\u00e1mi<\/strong>. Bude v\u00e1s op\u011bt \u010dekat pln\u011b nabit\u00fd program skv\u011bl\u00fdmi p\u0159edn\u00e1\u0161kami a workshopy, partnersk\u00e9 st\u00e1nky, networking, z\u00e1bava, sout\u011b\u017ee, a spoustu inspirace. Tak se budeme t\u011b\u0161it zase za rok!<\/p>\n <\/div>\n <\/div>\n\n\n

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Pro provozovatele e\u2011shop\u016f je vstup zdarma <\/strong>po vypln\u011bn\u00ed registra\u010dn\u00edho formul\u00e1\u0159e.<\/p>\n <\/div>\n <\/div>\n<\/blockquote>\n <\/div>\n <\/div>\n\n\n

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A co bavilo v\u00e1s? Pod\u011blte se s n\u00e1mi o va\u0161e poznatky, r\u00e1di si je p\u0159e\u010dteme!<\/strong><\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

V sobotu 23.9.2023 jsme se z\u00fa\u010dastnili akce E-commerce day. Pln\u011b nabit\u00fd program p\u0159edn\u00e1\u0161ek st\u0159\u00eddaly workshopy od p\u0159edn\u00edch expert\u016f ve sv\u00fdch oborech. T\u00e9mata se op\u00edrala o aktuality z marketingu, AI, marketplaces, SEO a\u017e po brand. Celou akc\u00ed n\u00e1s prov\u00e1zela moder\u00e1torka Mon\u010da.<\/p>\n","protected":false},"author":13,"featured_media":22218,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[60,80,124,370,436,443],"class_list":["post-19326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-google","tag-marketing","tag-sklik","tag-e-shop-2","tag-ai","tag-ecommerce-2"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/19326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=19326"}],"version-history":[{"count":26,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/19326\/revisions"}],"predecessor-version":[{"id":22220,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/19326\/revisions\/22220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/22218"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=19326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=19326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=19326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}