{"id":20250,"date":"2023-11-28T15:42:24","date_gmt":"2023-11-28T14:42:24","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=20250"},"modified":"2025-02-13T13:32:20","modified_gmt":"2025-02-13T12:32:20","slug":"seznam-cz-znacka-eshopu-sklik-brand","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/seznam-cz-znacka-eshopu-sklik-brand\/","title":{"rendered":"Akce od Seznamu: Va\u0161e zna\u010dka, va\u0161e budoucnost"},"content":{"rendered":"
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V listopadu prob\u011bhla akce od Seznamu<\/a>, kter\u00e9 se z\u00fa\u010dastnila na\u0161e PPC specialistka Silvi. Co si z akce <\/strong>a p\u0159edn\u00e1\u0161ek <\/strong>odnesla <\/strong>se dozv\u00edte n\u00ed\u017ee. <\/strong>P\u0159e\u010dt\u011bte si, jak\u00e1 t\u00e9mata zazn\u011bla! <\/p>\n <\/div>\n <\/div>\n\n\n

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Propojen\u00ed Zna\u010dky Columbia a Mapy.cz: Netradi\u010dn\u00ed p\u0159\u00edstup k turistick\u00e9 kampani<\/strong><\/h2>\n <\/div>\n <\/div>\n\n\n
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Prvn\u00ed p\u0159edn\u00e1\u0161ka nahl\u00e9dla do kampan\u011b propojen\u00ed zna\u010dky Columbia<\/a> a aplikace Mapy.cz<\/a>.<\/strong> Hlavn\u00edm c\u00edlem t\u00e9to kampan\u011b bylo maxim\u00e1ln\u011b p\u0159ibl\u00ed\u017eit outdoorov\u00e9 oble\u010den\u00ed zna\u010dky c\u00edlov\u00e9 skupin\u011b. Kl\u00ed\u010dov\u00fdmi principy byl pe\u010dliv\u011b vypracovan\u00fd koncept, d\u016fv\u011bryhodnost, z\u00edsk\u00e1n\u00ed pozornosti a m\u011b\u0159itelnost.<\/p>\n <\/div>\n <\/div>\n\n\n

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Kampa\u0148 vyu\u017eila aplikaci Stopa\u0159<\/strong>, kter\u00e1 zaznamen\u00e1vala trasu turist\u016f. Propojen\u00ed umo\u017enilo sout\u011b\u017een\u00ed o nejv\u00edce nachozen\u00fdch kilometr\u016f, p\u0159i\u010dem\u017e v\u00edt\u011bzov\u00e9 z\u00edskali slevov\u00e9 k\u00f3dy na e\u2011shop Columbia a m\u011bli \u0161anci vyhr\u00e1t dal\u0161\u00ed ceny. V\u00fdsledkem bylo 3500 zaregistrovan\u00fdch \u010dlen\u016f a p\u0159es 150 000 nachozen\u00fdch kilometr\u016f b\u011bhem dvou m\u011bs\u00edc\u016f.<\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

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Cel\u00e1 kampa\u0148 se zam\u011b\u0159ila na odhalen\u00ed v\u00e1\u0161n\u011b c\u00edlov\u00e9 skupiny. Jej\u00ed strategie spo\u010d\u00edvala v rozkouskov\u00e1n\u00ed kampan\u011b na men\u0161\u00ed \u010d\u00e1sti<\/strong> a n\u00e1sledn\u00e9 poskl\u00e1d\u00e1n\u00ed do celku tak, aby efektivn\u011b napl\u0148ovala stanoven\u00e9 c\u00edle. Tento p\u0159\u00edstup a n\u00e1sledn\u00fd \u00fasp\u011bch kampan\u011b uk\u00e1zaly, \u017ee investice a vysok\u00e1 o\u010dek\u00e1v\u00e1n\u00ed byly opr\u00e1vn\u011bn\u00e9.<\/p>\n <\/div>\n <\/div>\n\n\n

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Seznam Talks: Form\u00e1t propagace \u00fasp\u011b\u0161n\u00fdch firem<\/strong><\/h2>\n <\/div>\n <\/div>\n\n\n
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Druh\u00e1 p\u0159edn\u00e1\u0161ka p\u0159edstavila nov\u00fd form\u00e1t od Seznamu\u2009\u2014\u2009Seznam Talks<\/a><\/strong>. Ten umo\u017e\u0148uje firm\u00e1m vypr\u00e1v\u011bt p\u0159\u00edb\u011bhy o sv\u00fdch \u00fasp\u011b\u0161\u00edch a p\u00e1dech skrze \u010dl\u00e1nky, kter\u00e9 vizu\u00e1ln\u011b zapadaj\u00ed do prost\u0159ed\u00ed Seznam zpr\u00e1v<\/strong>. T\u00edmto zp\u016fsobem lze dos\u00e1hnout z\u00e1jmu \u010dten\u00e1\u0159\u016f, kte\u0159\u00ed vn\u00edmaj\u00ed obsah jako klasick\u00fd \u010dl\u00e1nek od Seznamu.<\/p>\n <\/div>\n <\/div>\n\n\n

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Klienti, jako Fathers<\/a> (pra\u017e\u00edrna k\u00e1vy) a Janek<\/a> (\u010dokol\u00e1dovna)<\/strong>, jsou skv\u011bl\u00fdm p\u0159\u00edkladem \u00fasp\u011b\u0161nosti tohoto form\u00e1tu. Tato strategie funguje bez banner\u016f a reklam, a je \u010dist\u011b v\u011bnovan\u00e1 klientovi. Zna\u010dky tak mohou prezentovat sv\u00e9 p\u0159\u00edb\u011bhy, trendy a novinky v oboru za garanci \u010dtenosti a m\u011b\u0159en\u00ed.<\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

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Propojen\u00ed Online a Offline Kampan\u00ed: \u00dasp\u011bch advertori\u00e1l\u016f<\/strong><\/h2>\n <\/div>\n <\/div>\n\n\n
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V dal\u0161\u00ed p\u0159edn\u00e1\u0161ce byla p\u0159edstavena \u00fasp\u011b\u0161nost advertori\u00e1l\u016f<\/strong>, propojuj\u00edc\u00edch online a offline form\u00e1ty s 20 000 \u010dten\u00e1\u0159i online a 150 000 offline v den\u00edku Pr\u00e1vo. V\u00fdhody ti\u0161t\u011bn\u00e9 inzerce spo\u010d\u00edvaj\u00ed v mo\u017enosti osloven\u00ed c\u00edlov\u00e9 skupiny, kter\u00e1 se b\u011b\u017en\u011b na internetu nepohybuje<\/strong>. Seznam nab\u00edz\u00ed slevy a zaj\u00edmav\u00e9 mo\u017enosti propojen\u00ed v p\u0159\u00edpad\u011b celoro\u010dn\u00edch kampan\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

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P\u0159\u00edprava na konec cookies t\u0159et\u00edch stran: Alternativa v e\u2011mail marketingu<\/strong><\/h2>\n <\/div>\n <\/div>\n\n\n
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P\u0159edposledn\u00ed p\u0159edn\u00e1\u0161ka osv\u011btlila t\u00e9ma konce cookies t\u0159et\u00edch stran<\/strong>. S n\u00e1stupem tohoto konce, nedostatkem retargetingu a m\u011b\u0159en\u00ed konverz\u00ed, se jako nov\u00e1 varianta jev\u00ed e\u2011mail, kter\u00fd u\u017e nen\u00ed pouze komunikac\u00ed, ale tak\u00e9 u\u017eivatelskou identitou<\/strong>. Seznam<\/a> ji\u017e implementuje mo\u017enost p\u0159ihl\u00e1\u0161en\u00ed p\u0159es svou platformu, nab\u00edzej\u00edc\u00ed klient\u016fm alternativu k tradi\u010dn\u00edm metod\u00e1m jako Facebook nebo Google.<\/p>\n <\/div>\n <\/div>\n\n\n

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Zna\u010dky, jako Alza, Koloshop, Nutrend, Glami a Astratex, ji\u017e vyu\u017e\u00edvaj\u00ed tento p\u0159\u00edstup a uk\u00e1zalo se, \u017ee nov\u00fd zp\u016fsob identifikace u\u017eivatel\u016f je stabiln\u00ed a p\u0159enositeln\u00fd.<\/p>\n <\/div>\n <\/div>\n\n\n

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Sklik Brand: Vyvol\u00e1n\u00ed popt\u00e1vky a upevn\u011bn\u00ed zna\u010dky<\/strong><\/h2>\n <\/div>\n <\/div>\n\n\n
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V posledn\u00ed p\u0159edn\u00e1\u0161ce se pozornost p\u0159esunula k Brandu. Zde bylo zd\u016frazn\u011bno, \u017ee Brand vyvol\u00e1v\u00e1 popt\u00e1vku a zvy\u0161uje n\u00e1v\u0161t\u011bvnost webu! <\/p>\n <\/div>\n <\/div>\n\n\n

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P\u0159edev\u0161\u00edm byl kladen d\u016fraz na cit\u00e1t Davida Ogilvyho \u201eZna\u010dka je to, co V\u00e1m z\u016fstane, kdy\u017e V\u00e1m sho\u0159\u00ed tov\u00e1rna.\u201c<\/p>\n <\/div>\n <\/div>\n<\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Byli jste tam tak\u00e9? Co v\u00e1s zaujalo? Pod\u011blte se s n\u00e1mi o va\u0161e poznatky, r\u00e1di si je p\u0159e\u010dteme!<\/strong><\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

V listopadu prob\u011bhla akce od Seznamu, kter\u00e9 se z\u00fa\u010dastnila na\u0161e Silvi. Co si z akce a p\u0159edn\u00e1\u0161ek odnesla se dozv\u00edte n\u00ed\u017ee. P\u0159e\u010dt\u011bte si, jak\u00e1 t\u00e9mata zazn\u011bla! <\/p>\n","protected":false},"author":13,"featured_media":22228,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[329,524,120,124,298],"class_list":["post-20250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-propagace-firmy","tag-mapycz","tag-seznamcz","tag-sklik","tag-cookies"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/20250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=20250"}],"version-history":[{"count":5,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/20250\/revisions"}],"predecessor-version":[{"id":22243,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/20250\/revisions\/22243"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/22228"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=20250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=20250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=20250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}