{"id":20350,"date":"2023-12-04T14:25:47","date_gmt":"2023-12-04T13:25:47","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=20350"},"modified":"2025-02-06T15:56:56","modified_gmt":"2025-02-06T14:56:56","slug":"faktory-vykonnost-web-recommerce-allegro","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/faktory-vykonnost-web-recommerce-allegro\/","title":{"rendered":"Jak\u00e9 faktory mohou ovlivnit v\u00fdkonnost va\u0161eho webu?"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zaznamenali jste<strong> propad n\u00e1v\u0161t\u011bvnosti va\u0161eho e\u2011shopu<\/strong> a&nbsp;nem\u016f\u017eete p\u0159ij\u00edt na to, \u010d\u00edm to m\u016f\u017ee b\u00fdt? V\u00fdkyvy v&nbsp;n\u00e1v\u0161t\u011bvnosti jsou b\u011b\u017en\u00e9, ale pokud se jedn\u00e1 o&nbsp;trval\u00fd trend, je \u010das zjistit, co se d\u011bje. V&nbsp;n\u00e1sleduj\u00edc\u00edm <strong>\u010dl\u00e1nku prozkoum\u00e1me<\/strong> n\u011bkter\u00e9 <strong>faktory, kter\u00e9 mohou st\u00e1t za poklesem n\u00e1v\u0161t\u011bvnosti va\u0161\u00ed webov\u00e9 str\u00e1nky.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><strong>I<\/strong>nflace a&nbsp;zdra\u017eov\u00e1n\u00ed<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Na aktu\u00e1ln\u00ed zpomalen\u00ed trendu v&nbsp;n\u00e1kupech na internetu m\u016f\u017ee m\u00edt vliv st\u00e1le prob\u00edhaj\u00edc\u00ed inflace a&nbsp;zdra\u017eovan\u00ed. M\u016f\u017ee to m\u00edt zna\u010dn\u00fd dopad na rozhodov\u00e1n\u00ed lid\u00ed v&nbsp;nakupov\u00e1n\u00ed. <strong>N\u011bkter\u00e9 zp\u016fsoby, jak\u00fdmi inflace m\u016f\u017ee ovlivnit online n\u00e1kupy<\/strong>, jsou nap\u0159\u00edklad tyto:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Vysok\u00e1 inflace<\/mark> <\/strong>zvy\u0161uje ceny zbo\u017e\u00ed a&nbsp;slu\u017eeb, co\u017e m\u016f\u017ee v\u00e9st k&nbsp;tomu, \u017ee lid\u00e9 budou hledat levn\u011bj\u0161\u00ed alternativy nebo akce, kter\u00e9 by jim pomohly u\u0161et\u0159it pen\u00edze.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Porovn\u00e1v\u00e1n\u00ed cen<\/mark><\/strong>: Online n\u00e1kupy umo\u017e\u0148uj\u00ed snadn\u00e9 <strong>porovn\u00e1n\u00ed cen,<\/strong> co\u017e je v&nbsp;dob\u011b inflace velmi u\u017eite\u010dn\u00e9. Lid\u00e9 mohou rychle zjistit, kde najdou nejlep\u0161\u00ed ceny, a&nbsp;mohou tak\u00e9 snadno p\u0159ej\u00edt na alternativn\u00ed produkty.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\"><strong>N\u00e1kupy ze zahrani\u010d\u00ed<\/strong>:<\/mark> Inflace m\u016f\u017ee zv\u00fd\u0161it ceny dom\u00e1c\u00edho zbo\u017e\u00ed v&nbsp;porovn\u00e1n\u00ed se zahrani\u010dn\u00edm zbo\u017e\u00edm, a&nbsp;t\u00edm podpo\u0159it n\u00e1kupy v&nbsp;zahrani\u010d\u00ed. Mo\u017enost je nakoupit i&nbsp;na polsk\u00fdch e\u2011shopech a&nbsp;vyu\u017e\u00edt specialist\u016f jako <strong><a href=\"https:\/\/www.balikovnik.cz\/\" title>Balikovnik.cz<\/a> <\/strong>a<strong> <a href=\"https:\/\/www.nakupy-polsko.cz\/\" title>Nakupy-polsko.cz<\/a><\/strong> na p\u0159epos\u00edl\u00e1n\u00ed z\u00e1silek z&nbsp;t\u00e9to zem\u011b do cel\u00e9 \u010cR, u\u017e od 150&nbsp;K\u010d.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">N\u00e1r\u016fst online akc\u00ed a&nbsp;slevov\u00fdch k\u00f3d\u016f<\/mark><\/strong>: Obchody mohou pou\u017e\u00edvat online prost\u0159ed\u00ed k&nbsp;nab\u00edzen\u00ed speci\u00e1ln\u00edch akc\u00ed nebo slevov\u00fdch k\u00f3d\u016f, aby p\u0159il\u00e1kaly z\u00e1kazn\u00edky, kte\u0159\u00ed jsou citliv\u011bj\u0161\u00ed na ceny v&nbsp;d\u016fsledku inflace.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">N\u00e1kup na spl\u00e1tky<\/mark><\/strong>: Inflace m\u016f\u017ee v\u00e9st k&nbsp;tomu, \u017ee lid\u00e9 budou v\u00edce uva\u017eovat o&nbsp;n\u00e1kupech na spl\u00e1tky. Mnoho <strong>online platforem nab\u00edz\u00ed mo\u017enost spl\u00e1tkov\u00e9ho prodeje.<\/strong><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Zm\u011bna typ\u016f nakupovan\u00e9ho zbo\u017e\u00ed<\/mark><\/strong>: Vysok\u00e1 inflace m\u016f\u017ee zp\u016fsobit, <strong>\u017ee lid\u00e9 budou nakupovat m\u00e9n\u011b luxusn\u00edho zbo\u017e\u00ed a&nbsp;v\u00edce z\u00e1kladn\u00edch pot\u0159eb.<\/strong> E\u2011shopy by tedy mohly pozorovat zm\u011bny v&nbsp;<strong>typu zbo\u017e\u00ed, kter\u00e9 se nejv\u00edce prod\u00e1v\u00e1<\/strong>.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Opatrn\u011bj\u0161\u00ed n\u00e1kupy<\/mark><\/strong>: Lid\u00e9 budou pravd\u011bpodobn\u011b v\u011bnovat v\u00edce \u010dasu v\u00fdzkumu produkt\u016f a&nbsp;\u010dten\u00ed recenz\u00ed, aby se ujistili, \u017ee dostanou hodnotu za sv\u00e9 pen\u00edze.<br><br>Celkov\u011b lze \u0159\u00edci, \u017ee inflace m\u00e1 schopnost v\u00fdrazn\u011b ovlivnit n\u00e1kupn\u00ed chov\u00e1n\u00ed a&nbsp;preferenc\u00ed, a&nbsp;to i&nbsp;v&nbsp;online prost\u0159ed\u00ed.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><strong>Marketplaces a&nbsp;nakupov\u00e1n\u00ed na \u010d\u00ednsk\u00fdch e\u2011shopech<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jako dobr\u00fd p\u0159\u00edklad <strong>Marketplace<\/strong> m\u016f\u017eeme uv\u00e9st t\u0159eba <strong><a href=\"https:\/\/allegro.cz\/\" title>Allegro<\/a> nebo <a href=\"https:\/\/www.kaufland.cz\" title>Kaufland<\/a><\/strong>. <strong>Allegro<\/strong> m\u00e1 ambice st\u00e1t se jedni\u010dkou na \u010desk\u00e9m trhu. Jedn\u00e1 se o&nbsp;<strong>prodejn\u00ed platformu, tzv. Marketplace, kter\u00e1 spojuje n\u011bkolik tis\u00edc prov\u011b\u0159en\u00fdch prodejc\u016f<\/strong>. Moment\u00e1ln\u011b o&nbsp;sob\u011b d\u00e1v\u00e1 aktivn\u011b v\u011bd\u011bt a&nbsp;na reklamy naraz\u00edte opravdu v\u0161ude.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/allegro-pl.ru\/registration\/allegro-pl-na-russkom\/\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"377\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/allegro-6.png\" alt class=\"wp-image-20354\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/allegro-6.png 800w, https:\/\/www.besteto.cz\/wp-content\/uploads\/allegro-6-300x141.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/allegro-6-768x362.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p class=\"has-text-align-left\"><br>A co m\u00e1 z\u00e1kazn\u00edky p\u0159esv\u011bd\u010dit, aby <strong>nakoupili pr\u00e1v\u011b na Allegru<\/strong>? <strong>N\u00cdZK\u00c9 CENY!<\/strong> To p\u0159edev\u0161\u00edm d\u00edky \u0161irok\u00e9 nab\u00eddce sv\u00fdch <strong>polsk\u00fdch partner\u016f. <\/strong>\u010cesk\u00fd spot\u0159ebitel je velmi vn\u00edmav\u00fd na cenu a&nbsp;z\u00e1rove\u0148 se m\u016f\u017ee vyhnout n\u00e1kup\u016fm na neov\u011b\u0159en\u00fdch nebo rizikov\u00fdch webech. U\u017e nyn\u00ed <strong>platforma nab\u00edz\u00ed p\u0159es 100 milion\u016f nab\u00eddek<\/strong>. N\u00edzk\u00e1 cena m\u00edsto nadstandardn\u00edch slu\u017eeb, to je podstata Marketplaces.<br><br>Z\u00e1kazn\u00edk d\u00e1 p\u0159ednost n\u00edzk\u00e9 cen\u011b a&nbsp;men\u0161\u00ed z\u00e1kaznick\u00e9 p\u00e9\u010di, nebo vy\u0161\u0161\u00ed cen\u011b a&nbsp;nadstandardn\u00ed z\u00e1kaznick\u00e9 p\u00e9\u010di, jako je rychl\u00e1 doprava, reklamace apod.<br><br><strong>Velkou popularitu maj\u00ed i&nbsp;\u010d\u00ednsk\u00e9 platformy jako Alibaba nebo nov\u011b <a href=\"https:\/\/www.temu.com\/cz\" title>Temu<\/a>.<\/strong> \u010c\u00ednsk\u00fd e\u2011commerce gigant <strong>Pinduoduo<\/strong> vytvo\u0159il internetov\u00fd obchod <strong>Temu<\/strong>, kter\u00fd se st\u00e1v\u00e1 v\u00fdznamnou <strong>konkurenc\u00ed pro Alibaba a&nbsp;JD.com<\/strong>. <strong>Temu p\u0159ipom\u00edn\u00e1 Amazon<\/strong> svou <strong>rozs\u00e1hlou nab\u00eddkou<\/strong> od make-upu po elektroniku. Kl\u00ed\u010dov\u00fdmi prvky jsou n\u00edzk\u00e9 ceny a&nbsp;bezplatn\u00e9 po\u0161tovn\u00e9. Z\u00e1kazn\u00edci potvrdili rychlost dod\u00e1n\u00ed zbo\u017e\u00ed v&nbsp;hodnot\u011b p\u00e1r dolar\u016f, co\u017e z&nbsp;Temu \u010din\u00ed atraktivn\u00edho hr\u00e1\u010de na trhu online nakupov\u00e1n\u00ed. <strong>S&nbsp;podporou Pinduoduo m\u00e1 Temu potenci\u00e1l zm\u011bnit zp\u016fsob, jak\u00fdm nakupujeme online.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><strong>Re-commerce jako obnova spot\u0159eby pro udr\u017eitelnou budoucnost<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V dne\u0161n\u00ed dob\u011b, kdy rychl\u00e1 m\u00f3da a&nbsp;spot\u0159ebitelsk\u00e1 kultura dominuj\u00ed, je <strong>koncept re-commerce (znovuobchodov\u00e1n\u00ed) nezbytn\u00fdm krokem sm\u011brem k&nbsp;udr\u017eiteln\u011bj\u0161\u00ed budoucnosti<\/strong>. Ale co to vlastn\u011b re-commerce je a&nbsp;jak\u00fd m\u00e1 vliv na ekonomiku i&nbsp;ekologii?<br><br><strong>Re-commerce<\/strong>, n\u011bkdy naz\u00fdv\u00e1n i&nbsp;reverse commerce, je <strong>obchodn\u00ed model zalo\u017een\u00fd na odkoupen\u00ed, renovaci a&nbsp;n\u00e1sledn\u00e9m prodeji ji\u017e pou\u017eit\u00fdch v\u00fdrobk\u016f<\/strong>. Tento koncept se st\u00e1v\u00e1 st\u00e1le popul\u00e1rn\u011bj\u0161\u00edm ve v\u0161ech odv\u011btv\u00edch, od elektroniky a&nbsp;n\u00e1bytku a\u017e po oble\u010den\u00ed a&nbsp;knihy.<br><br>Nov\u00e1 <strong>data nazna\u010duj\u00ed<\/strong>, \u017ee b\u011bhem n\u00e1sleduj\u00edc\u00edch p\u011bti let by se <strong>pod\u00edl re-commerce na trhu v&nbsp;r\u00e1mci EU mohl zv\u00fd\u0161it z&nbsp;10&nbsp;% na 14&nbsp;%<\/strong>. V&nbsp;roce 2021 pr\u016fzkum Cross-Border Commerce odhadl <strong>hodnotu trhu se zbo\u017e\u00edm z&nbsp;druh\u00e9 ruky na 75 miliard eur, a&nbsp;o\u010dek\u00e1v\u00e1 se, \u017ee do roku 2025 vzroste na 120 miliard eur, co\u017e p\u0159edstavuje n\u00e1r\u016fst o&nbsp;60&nbsp;%.<\/strong><br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">P\u0159\u00edklady a&nbsp;Trendy<\/mark><\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jedn\u00edm z&nbsp;nejzn\u00e1m\u011bj\u0161\u00edch p\u0159\u00edklad\u016f re-commerce je obchod s&nbsp;oble\u010den\u00edm. Firmy jako nap\u0159\u00edklad <strong><a href=\"https:\/\/www.vinted.cz\/\" title>Vinted<\/a><\/strong> nab\u00edz\u00ed platformu, kde lid\u00e9 mohou prodat sv\u00e9 ji\u017e nepot\u0159ebn\u00e9 oble\u010den\u00ed.&nbsp;<strong><br><\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.vinted.cz\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/vinted-1024x534.jpg\" alt class=\"wp-image-20356\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/vinted-1024x534.jpg 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/vinted-300x157.jpg 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/vinted-768x401.jpg 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/vinted.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong><a href=\"https:\/\/www.rekola.cz\/\" title>Rekola<\/a><\/strong> je \u010desk\u00e1 spole\u010dnost, kter\u00e1 se specializuje na <strong>sd\u00edlen\u00ed elektrokol<\/strong>. Jejich koncept je zalo\u017een na tom, \u017ee si <strong>lid\u00e9 mohou pronajmout elektrokolo <\/strong>m\u00edsto toho, aby si kupovali vlastn\u00ed. T\u00edmto zp\u016fsobem se <strong>sni\u017euje po\u010det vlastn\u00edch automobil\u016f na silnic\u00edch a&nbsp;t\u00edm p\u00e1dem i&nbsp;emise CO2.<\/strong><br><br>Skandin\u00e1vsk\u00e1 firma <strong><a href=\"https:\/\/swappie.com\/cz\/\" title>Swappie<\/a>,<\/strong> kter\u00e1 se specializuje na prodej repasovan\u00fdch chytr\u00fdch telefon\u016f, je <strong>p\u0159\u00edkladem \u00fasp\u011bchu v&nbsp;oblasti re-commerce<\/strong>. V&nbsp;<strong>roce 2020 dos\u00e1hla v\u00fdznamn\u00e9ho n\u00e1r\u016fstu<\/strong>, kdy\u017e <strong>expanz\u00ed na nov\u00e9 trhy zv\u00fd\u0161ila sv\u00e9 tr\u017eby o&nbsp;v\u00edce ne\u017e 220&nbsp;% ve srovn\u00e1n\u00ed s&nbsp;p\u0159edchoz\u00edm rokem, a&nbsp;to z&nbsp;721 milion\u016f K\u010d na 2,3 miliardy K\u010d.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong><a href=\"https:\/\/knihobot.cz\/\" title>Knihobot<\/a><\/strong> je projekt, kter\u00fd vznikl v&nbsp;\u010cesk\u00e9 republice a&nbsp;umo\u017e\u0148uje lidem <strong>prodat sv\u00e9 star\u00e9 knihy<\/strong>. Sta\u010d\u00ed naskenovat \u010d\u00e1rov\u00fd k\u00f3d knihy, a&nbsp;Knihobot nab\u00eddne cenu za odkoupen\u00ed. T\u00edmto zp\u016fsobem se <strong>podporuje recyklace a&nbsp;sni\u017euje se spot\u0159eba nov\u00e9ho pap\u00edru na v\u00fdrobu knih.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong><a href=\"https:\/\/www.ikea.com\/cz\/cs\/customer-service\/services\/druhy-zivot-nabytku-pub4bb667a0\" title>IKEA<\/a><\/strong>, jako\u017eto sv\u011btov\u011b zn\u00e1m\u00e1 \u0161v\u00e9dsk\u00e1 spole\u010dnost, se zapojila do <strong>trendu re-commerce nab\u00edzen\u00edm slu\u017eby pro v\u00fdkup star\u00e9ho n\u00e1bytku od z\u00e1kazn\u00edk\u016f<\/strong>. Tento <strong>n\u00e1bytek<\/strong> je pak <strong>renovov\u00e1n a&nbsp;znovu uveden na trh<\/strong>. IKEA tak sni\u017euje mno\u017estv\u00ed n\u00e1bytku, kter\u00e9 kon\u010d\u00ed na skl\u00e1dk\u00e1ch, a&nbsp;z\u00e1rove\u0148 motivuje z\u00e1kazn\u00edky k&nbsp;udr\u017eiteln\u011bj\u0161\u00edmu p\u0159\u00edstupu k&nbsp;\u017eivotu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Ekonomick\u00e9 V\u00fdhody<\/mark><\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Re-commerce<\/strong> nab\u00edz\u00ed zna\u010dn\u00fd <strong>ekonomick\u00fd potenci\u00e1l.<\/strong> Firmy, kter\u00e9 se na tento model zam\u011b\u0159uj\u00ed, generuj\u00ed <strong>nov\u00e9 p\u0159\u00edjmy<\/strong> d\u00edky n\u00e1kupu pou\u017eit\u00fdch v\u00fdrobk\u016f od spot\u0159ebitel\u016f a&nbsp;jejich n\u00e1sledn\u00fdm prodejem. Spot\u0159ebitel\u00e9 maj\u00ed z\u00e1rove\u0148 mo\u017enost zakoupit produkty za ni\u017e\u0161\u00ed ceny, ne\u017e kdyby si kupovali nov\u00e9.<br><br><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Ekologick\u00e9 V\u00fdhody<\/mark><\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jedn\u00edm z&nbsp;hlavn\u00edch d\u016fvod\u016f, pro\u010d je <strong>re-commerce<\/strong> st\u00e1le atraktivn\u011bj\u0161\u00ed, je jeho <strong>pozitivn\u00ed dopad na \u017eivotn\u00ed prost\u0159ed\u00ed<\/strong>. Prodlou\u017een\u00edm \u017eivotnosti produkt\u016f se sni\u017euje pot\u0159eba v\u00fdroby nov\u00fdch v\u00fdrobk\u016f, co\u017e m\u00e1 za <strong>v\u00fdsledek men\u0161\u00ed spot\u0159ebu materi\u00e1l\u016f, energie a&nbsp;sn\u00ed\u017een\u00ed emis\u00ed&nbsp;CO2.<\/strong><\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Zaznamenali jste propad n\u00e1v\u0161t\u011bvnosti va\u0161eho e\u2011shopu a&nbsp;nem\u016f\u017eete p\u0159ij\u00edt na to, \u010d\u00edm to m\u016f\u017ee b\u00fdt? V\u00fdkyvy v&nbsp;n\u00e1v\u0161t\u011bvnosti jsou b\u011b\u017en\u00e9, ale pokud se jedn\u00e1 o&nbsp;trval\u00fd trend, je \u010das zjistit, co se d\u011bje. V&nbsp;n\u00e1sleduj\u00edc\u00edm \u010dl\u00e1nku prozkoum\u00e1me n\u011bkter\u00e9 faktory, kter\u00e9 mohou st\u00e1t za poklesem n\u00e1v\u0161t\u011bvnosti va\u0161\u00ed webov\u00e9 str\u00e1nky. Inflace a&nbsp;zdra\u017eov\u00e1n\u00ed Na aktu\u00e1ln\u00ed zpomalen\u00ed trendu v&nbsp;n\u00e1kupech na internetu m\u016f\u017ee m\u00edt [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":22226,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16,285],"tags":[440,500,31,300,370],"class_list":["post-20350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","category-ostatni","tag-re-commerce","tag-rekola-2","tag-allegro","tag-web","tag-e-shop-2"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/20350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=20350"}],"version-history":[{"count":3,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/20350\/revisions"}],"predecessor-version":[{"id":20361,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/20350\/revisions\/20361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/22226"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=20350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=20350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=20350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}