{"id":20648,"date":"2024-01-22T17:56:04","date_gmt":"2024-01-22T16:56:04","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=20648"},"modified":"2025-03-11T13:41:51","modified_gmt":"2025-03-11T12:41:51","slug":"google-css-akademie","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/google-css-akademie\/","title":{"rendered":"Google CSS Akademie"},"content":{"rendered":"        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><strong>Co je to Google CSS<\/strong>?<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jedn\u00e1 se o&nbsp;slu\u017ebu od Google, kter\u00e1 <strong>zajist\u00ed e\u2011shopa\u0159\u016fm mo\u017enost inzerce na Google Shopping<\/strong> se slu\u017ebou t\u0159et\u00edch stran. CSS t\u0159et\u00edch stran m\u016f\u017ee spou\u0161t\u011bt reklamy pro v\u00edce klient\u016f a&nbsp;stejn\u011b tak obchodn\u00edci mohou vyu\u017e\u00edvat v\u00edce CSS slu\u017eeb. Slu\u017eby t\u0159et\u00edch stran dok\u00e1\u017e\u00ed zajistit a\u017e <strong>20% slevu za proklik<\/strong>. Pokud inzerujete pod CSS Google, plat\u00edte za ka\u017ed\u00fd proklik 20% mar\u017ei Googlu. Kdy\u017e inzerujete pod na\u0161\u00ed slu\u017ebou <strong>CSS Kvinono<\/strong>, tak cel\u00e1 <strong>va\u0161e \u010d\u00e1stka jde do aukce<\/strong>. CSS je dostupn\u00e9 v&nbsp;21 zem\u00edch, v\u010detn\u011b \u010cesk\u00e9 republiky, Slovenska, Rakouska a&nbsp;dal\u0161\u00edch. D\u00edky \u010demu\u017e m\u016f\u017eete oslovit zahrani\u010dn\u00ed trh, a&nbsp;roz\u0161\u00ed\u0159it sv\u00e9 podnik\u00e1n\u00ed do v\u00edce&nbsp;zem\u00ed.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p class=\"has-luminous-vivid-orange-color has-text-color has-link-color wp-elements-8d7167b8f8182287a86cb74fae78b63f\"><strong>TIP: Vyzkou\u0161ejte na\u0161\u00ed slu\u017ebu CSS Kvinono na 1&nbsp;m\u011bs\u00edc zdarma.&nbsp;<\/strong><\/p>\n  <\/div>\n      <\/div>\n<\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pro v\u011bt\u0161inu e\u2011shop\u016f je ide\u00e1ln\u00ed vyu\u017e\u00edt v\u00edce <strong>CSS slu\u017eeb t\u0159et\u00edch stran<\/strong>, co\u017e umo\u017en\u00ed oslovit nejv\u011bt\u0161\u00ed mo\u017en\u00fd po\u010det z\u00e1kazn\u00edk\u016f. <strong>Ka\u017ed\u00fd CSS partner m\u00e1 odli\u0161nou strategii pro prezentaci produkt\u016f<\/strong>. N\u011bkte\u0159\u00ed se specializuj\u00ed na konkr\u00e9tn\u00ed produkty nam\u00edsto cel\u00e9ho sortimentu, zat\u00edmco jin\u00ed manu\u00e1ln\u011b vytv\u00e1\u0159ej\u00ed struktury \u00fa\u010dt\u016f a&nbsp;optimalizuj\u00ed nab\u00eddky.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V\u011bt\u0161ina poskytovatel\u016f <strong>CSS<\/strong> pracuje na z\u00e1klad\u011b <strong>n\u00e1klad\u016f za ka\u017ed\u00fd klik<\/strong> (<strong>CPC<\/strong>), ke kter\u00fdm p\u0159id\u00e1vaj\u00ed sv\u00e9 poplatky. Nap\u0159\u00edklad <strong>Google Shopping zv\u00fd\u0161\u00ed nab\u00eddky o&nbsp;20&nbsp;% p\u0159ed vstupem do reklamn\u00ed aukce<\/strong>. Nicm\u00e9n\u011b <strong>optimalizovanou kampa\u0148<\/strong> lze provozovat na z\u00e1klad\u011b <strong>n\u00e1klad\u016f za akci<\/strong> (<strong>CPA<\/strong>), co\u017e znamen\u00e1, \u017ee <strong>plat\u00edte pouze provizi p\u0159i uskute\u010dn\u011bn\u00ed prodeje.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Google nab\u00edz\u00ed CSS program, kter\u00fd m\u00e1 t\u0159i \u00farovn\u011b:<\/mark><\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ol class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong><em>Participant<\/em><\/strong>\u2009\u2014\u2009p\u0159\u00edstup k&nbsp;<strong>z\u00e1kladn\u00edm slu\u017eb\u00e1m<\/strong>, kter\u00e9 umo\u017en\u00ed <strong>rozvoj<\/strong> dovednost\u00ed v&nbsp;oblasti <strong>reklamy<\/strong> na n\u00e1kupy a&nbsp;<strong>podporu<\/strong> <strong>klient\u016f<\/strong>.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong><em>Partner<\/em><\/strong> = v\u00edce <strong>spolupr\u00e1ce<\/strong> s&nbsp;<strong>Google<\/strong>. Pro <strong>z\u00edsk\u00e1n\u00ed odznaku<\/strong> mus\u00ed alespo\u0148 <strong>dva zam\u011bstnanci splnit CSS certifikaci<\/strong> a&nbsp;d\u00e1le je pot\u0159eba v\u00edce jak <strong>50 aktivn\u00edch n\u00e1kupn\u00edch kampan\u00edch<\/strong>.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong><em>Premium<\/em> <em>Partner<\/em> <\/strong>&#8211; pro jeho <strong>z\u00edsk\u00e1n\u00ed<\/strong> je pot\u0159eba <strong>b\u00fdt mezi 25% nejlep\u0161\u00edmi CSS s&nbsp;nejv\u011bt\u0161\u00edmi zobrazen\u00ed n\u00e1kupn\u00edch reklam.<\/strong><\/li>\n  <\/div>\n      <\/div>\n<\/ol>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-video my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/besteto-uvodni-fotka.mp4\"><\/video><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><strong>Google CSS akademie<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Google<\/strong> spustil novou <strong>vzd\u011bl\u00e1vac\u00ed akademii,<\/strong> zam\u011b\u0159enou <strong>na slu\u017ebu CSS<\/strong>, kter\u00e1 je v\u00fdhradn\u011b <strong>ur\u010den\u00e1 pro evropsk\u00fd trh.<\/strong> Tato akademie poskytuje <strong>certifik\u00e1ty<\/strong>, oborov\u00e9 a&nbsp;technick\u00e9 <strong>webin\u00e1\u0159e<\/strong> a&nbsp;<strong>semin\u00e1\u0159e<\/strong>. Nab\u00edz\u00ed <strong><em>\u010dty\u0159i certifik\u00e1ty<\/em><\/strong>, kter\u00e9 se specializuj\u00ed na <em>Performace Max kampan\u011b<\/em>, <em>spr\u00e1vu<\/em> produktov\u00e9ho <em>feedu<\/em>, <em>Omnichannel komunikaci<\/em> (pr\u00e1ci s&nbsp;r\u016fzn\u00fdmi druhy komunika\u010dn\u00edch kan\u00e1l\u016f) a&nbsp;certifikaci pro <em>Comparison Shopping Service<\/em> (CSS).&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pro z\u00edsk\u00e1n\u00ed certifik\u00e1t\u016f je nutn\u00e9 absolvovat v\u00fdukov\u00e9 moduly, kter\u00e9 zahrnuj\u00ed kr\u00e1tk\u00e9 testy a&nbsp;povinn\u00e9 \u010d\u00e1sti. K&nbsp;<strong>z\u00edsk\u00e1n\u00ed certifikace<\/strong> je t\u0159eba \u00fasp\u011b\u0161n\u011b <strong>slo\u017eit z\u00e1v\u011bre\u010dn\u00fd test s&nbsp;minim\u00e1ln\u00ed \u00fasp\u011b\u0161nost\u00ed 80%<\/strong>. Krom\u011b toho Google poskytuje pokro\u010dil\u00e9 <strong>webin\u00e1\u0159e<\/strong>, na nich\u017e odborn\u00edci vyu\u010duj\u00ed <strong>spr\u00e1vu produktov\u00e9ho feedu, migraci na Google Analytics 4, ovl\u00e1d\u00e1n\u00ed Merchant Centra<\/strong> a&nbsp;mnoho <strong>dal\u0161\u00edch<\/strong> t\u00e9mat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Akademie \u00fa\u010dastn\u00edk\u016fm poskytuje nejen certifikaci, ale i&nbsp;\u0161ir\u0161\u00ed znalosti a&nbsp;dovednosti v&nbsp;oblasti online marketingu a&nbsp;prodeje. Moment\u00e1ln\u011b je akademie v&nbsp;anglick\u00e9m jazyce a&nbsp;je pouze v&nbsp;zem\u00edch, ve kter\u00fdch je CSS slu\u017eba dostupn\u00e1.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Pomohl v\u00e1m \u010dl\u00e1nek v&nbsp;rozhodnut\u00ed, zda si n\u011bjak\u00fd z&nbsp;certifik\u00e1t\u016f ud\u011bl\u00e1te? Nev\u00edte si rady, jak\u00fd certifik\u00e1t si vybrat nebo se jednodu\u0161e chcete na cokoliv zeptat?<\/strong> <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Napi\u0161te na\u0161emu PPC specialistovi Danovi, kter\u00fd v\u00e1m r\u00e1d zodpov\u00ed ve\u0161ker\u00e9 dotazy!&nbsp;:)<\/mark><\/strong><\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google spustil novou vzd\u011bl\u00e1vac\u00ed akademii, zam\u011b\u0159enou na slu\u017ebu CSS, kter\u00e1 je v\u00fdhradn\u011b ur\u010den\u00e1 pro evropsk\u00fd trh. Tato akademie poskytuje certifik\u00e1ty, oborov\u00e9 a technick\u00e9 webin\u00e1\u0159e a semin\u00e1\u0159e. Nab\u00edz\u00ed \u010dty\u0159i certifik\u00e1ty, kter\u00e9 se specializuj\u00ed na Performace Max kampan\u011b, spr\u00e1vu produktov\u00e9ho feedu, Omnichannel komunikaci (pr\u00e1ci s r\u016fzn\u00fdmi druhy komunika\u010dn\u00edch kan\u00e1l\u016f) a certifikaci pro Comparison Shopping Service (CSS).\u00a0<\/p>\n","protected":false},"author":13,"featured_media":22237,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[60,338,417],"class_list":["post-20648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-google","tag-reklama","tag-css-kvinono"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/20648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=20648"}],"version-history":[{"count":4,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/20648\/revisions"}],"predecessor-version":[{"id":20862,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/20648\/revisions\/20862"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/22237"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=20648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=20648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=20648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}