{"id":21027,"date":"2024-02-08T16:33:57","date_gmt":"2024-02-08T15:33:57","guid":{"rendered":"https:\/\/www.besteto.cz\/?p=21027"},"modified":"2025-03-11T13:40:55","modified_gmt":"2025-03-11T12:40:55","slug":"prichazi-consent-mode-v2","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/prichazi-consent-mode-v2\/","title":{"rendered":"P\u0159ich\u00e1z\u00ed Consent Mode v2"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Potvrzen\u00ed souhlasu o&nbsp;sb\u011bru dat<\/strong>, kter\u00e9 u\u017eivatel ud\u011bluje p\u0159es <strong>cookie li\u0161tu<\/strong>, tu m\u00e1me u\u017e n\u011bjakou dobu a&nbsp;jist\u011b jste o&nbsp;n\u011bm sly\u0161eli. Nov\u011b ale bude tento <strong><em>consent m\u00f3d<\/em> roz\u0161\u00ed\u0159en o&nbsp;dva nov\u00e9 parametry<\/strong>. Ty budou <strong>nutnost\u00ed<\/strong> pro v\u0161echny, kte\u0159\u00ed cht\u011bj\u00ed <strong>i&nbsp;nad\u00e1le naplno vyu\u017e\u00edvat n\u00e1stroje od spole\u010dnosti Google.&nbsp;<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><strong>Koho se zm\u011bna&nbsp;t\u00fdk\u00e1?<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zm\u011bna se bude t\u00fdkat <strong>v\u0161ech, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed Google Analytics, Google Ads <\/strong>a&nbsp;jejich <strong>dal\u0161\u00ed<\/strong> <strong>slu\u017eby<\/strong>. A&nbsp;to u\u017e <strong>od 1. b\u0159ezna<\/strong>, kdy nov\u00fd <strong>Consent Mode v2<\/strong> za\u010dne platit.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>St\u00e1le nen\u00ed \u00fapln\u011b jasn\u00e9, co p\u0159esn\u011b se od b\u0159ezna stane a&nbsp;jak moc to inzerci zas\u00e1hne. Ka\u017edop\u00e1dn\u011b pokud vyu\u017e\u00edv\u00e1te zm\u00edn\u011bn\u00e9 n\u00e1stroje, tak pro V\u00e1s bude <strong>\u00faprava cookie li\u0161ty t\u00e9m\u011b\u0159 nezbytn\u00e1.<\/strong> Bez dopln\u011bn\u00ed nov\u00fdch parametr\u016f bude omezena mo\u017enost vytv\u00e1\u0159et publika a&nbsp;stejn\u011b tak nebude mo\u017en\u00e9 vyu\u017e\u00edvat nap\u0159\u00edklad remarketing. Pro v\u0161echny, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed Google Ads, by tedy do\u0161lo k&nbsp;v\u00fdrazn\u00e9mu omezen\u00ed mo\u017enost\u00ed, jak s&nbsp;t\u00edmto n\u00e1strojem pracovat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/uvodni-fotka-na-fb-1024x577.png\" alt class=\"wp-image-21101\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/uvodni-fotka-na-fb-1024x577.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/uvodni-fotka-na-fb-300x169.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/uvodni-fotka-na-fb-768x433.png 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/uvodni-fotka-na-fb-1536x865.png 1536w, https:\/\/www.besteto.cz\/wp-content\/uploads\/uvodni-fotka-na-fb.png 1640w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><strong>V \u010dem se bude nov\u00e1 verze&nbsp;li\u0161it?<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nov\u00e1 verze d\u00e1v\u00e1 u\u017eivatel\u016fm v\u00edce mo\u017enost\u00ed, jak dovol\u00ed spole\u010dnosti Google nakl\u00e1dat s&nbsp;jejich osobn\u00edmi daty.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Aktu\u00e1ln\u011b consent mode (v1)<\/strong> pracuje hlavn\u011b se dv\u011bma parametry: <strong><em>ad_\u200bstorage<\/em><\/strong> a&nbsp;<strong><em>analytics_\u200bstorage<\/em><\/strong>. Ty u\u017eivatel\u016fm d\u00e1vaj\u00ed mo\u017enost rozhodnout o&nbsp;tom, jak\u00e1 data dovol\u00ed slu\u017eb\u011b sb\u00edrat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67ef8d1396d20&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"701\" height=\"129\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/consent-mode-v2.png\" alt class=\"wp-image-48367\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/consent-mode-v2.png 701w, https:\/\/www.besteto.cz\/wp-content\/uploads\/consent-mode-v2-300x55.png 300w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Zv\u011bt\u0161it obr\u00e1zek: 1\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Od b\u0159ezna<\/strong> ale dojde k&nbsp;roz\u0161\u00ed\u0159en\u00ed tohoto souhlasu o&nbsp;<strong>dal\u0161\u00ed dva parametry:<\/strong> <strong><em>ad_\u200buser_\u200bdata<\/em><\/strong> a&nbsp;<strong><em>ad_\u200bpersonalization<\/em><\/strong>, kter\u00e9 oproti prvn\u00ed verzi umo\u017en\u00ed je\u0161t\u011b konkr\u00e9tn\u011bj\u0161\u00ed nastaven\u00ed toho, k&nbsp;jak\u00fdm \u00fa\u010del\u016fm se budou data u\u017eivatel\u016f vyu\u017e\u00edvat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;67ef8d1398fb1&quot;}\" data-wp-interactive=\"core\/image\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"81\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on-async--click=\"actions.showLightbox\" data-wp-on-async--load=\"callbacks.setButtonStyles\" data-wp-on-async-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/consent-mode-v2-clanek.png\" alt class=\"wp-image-48369\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/consent-mode-v2-clanek.png 700w, https:\/\/www.besteto.cz\/wp-content\/uploads\/consent-mode-v2-clanek-300x35.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Zv\u011bt\u0161it obr\u00e1zek: 1\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on-async--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Prvn\u00ed parametr <\/mark><\/strong>= umo\u017e\u0148uje <strong>odes\u00edl\u00e1n\u00ed dat u\u017eivatel\u016f<\/strong> (telefonn\u00ed \u010d\u00edslo, e\u2011mail apod.) do syst\u00e9m\u016f Google.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Druh\u00fd parametr <\/mark><\/strong>= umo\u017e\u0148uje <strong>personalizaci reklam<\/strong>, tedy nap\u0159\u00edklad za\u0159azen\u00ed do remarketingu.<\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><strong>Dv\u011b mo\u017enosti implementace<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Google dle sv\u00e9 specifikace nab\u00edz\u00ed dv\u011b mo\u017enosti, jak novou verzi consent modu nastavit. Rozd\u011bluje ji na <strong>pokro\u010dilou (advanced)<\/strong> a&nbsp;<strong>z\u00e1kladn\u00ed (basic).<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\"><strong>Pokro\u010dil\u00e1 implementace<\/strong> <\/mark>umo\u017e\u0148uje <strong>sb\u011br dat<\/strong> i&nbsp;p\u0159i <strong>zam\u00edtnut\u00ed souhlasu <\/strong>a&nbsp;to<strong> pomoc\u00ed anonymizovan\u00fdch ping\u016f<\/strong>. To znamen\u00e1, \u017ee <strong>Google<\/strong> ze str\u00e1nky <strong>p\u0159eb\u00edr\u00e1 anonymizovan\u00e1 data<\/strong> (bez soubor\u016f cookie), kter\u00e1 <strong>neobsahuj\u00ed informace o&nbsp;u\u017eivateli<\/strong>. Z\u00edsk\u00e1 d\u00edky tomu alespo\u0148 z\u00e1kladn\u00ed informace, kter\u00e9 pak m\u016f\u017ee vyu\u017e\u00edt k&nbsp;modelov\u00e1n\u00ed dat. Pokro\u010dil\u00e1 verze consent modu v2 v&nbsp;praxi funguje stejn\u011b, jako jeho p\u0159edchoz\u00ed verze, jen je roz\u0161\u00ed\u0159ena o&nbsp;2 nov\u00e9 parametry.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Mimo to existuje i&nbsp;zm\u00edn\u011bn\u00e1 <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">z\u00e1kladn\u00ed implementace<\/mark><\/strong>. Ta ale od b\u0159ezna nem\u00e1 prakticky \u017e\u00e1dn\u00fd v\u00fdznam a&nbsp;je vhodn\u00e9 pracovat sp\u00ed\u0161e s&nbsp;pokro\u010dilou verz\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><strong>Jak si ov\u011b\u0159it, zda m\u00e1m v\u0161echny parametry?<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jednou z&nbsp;mo\u017enost\u00ed, jak si ov\u011b\u0159it, zda m\u00e1te na Va\u0161em webu souhlasy nastaveny spr\u00e1vn\u011b je <strong>pomoc\u00ed n\u00e1stroje Google Tag Assistant<\/strong>. <strong>Google<\/strong> na sv\u00fdch str\u00e1nk\u00e1ch <strong>nab\u00edz\u00ed<\/strong> <strong><a href=\"https:\/\/developers.google.com\/tag-platform\/security\/guides\/consent-debugging\" title>podrobn\u00fd n\u00e1vod<\/a>.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Nev\u00edte si s&nbsp;touto novinkou rady a&nbsp;pot\u0159ebujete s&nbsp;nasazen\u00edm, \u010di kontrolou poradit? Ozv\u011bte se n\u00e1m, r\u00e1di v\u00e1m pom\u016f\u017eeme!<\/strong> :)<\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159\u00edchod Consent Mode v2 bude nutnost\u00ed pro v\u0161echny, kte\u0159\u00ed cht\u011bj\u00ed nad\u00e1le vyu\u017e\u00edvat Google n\u00e1stroje (Google Analytics, Google Ads atd.). Zm\u011bna nastane od 1. b\u0159ezna.<\/p>\n","protected":false},"author":13,"featured_media":22235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[61,64,300,403,60],"class_list":["post-21027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-google-ads","tag-google-analytics","tag-web","tag-cookies-lista","tag-google"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/21027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=21027"}],"version-history":[{"count":6,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/21027\/revisions"}],"predecessor-version":[{"id":48372,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/21027\/revisions\/48372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/22235"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=21027"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=21027"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=21027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}