{"id":4301,"date":"2021-10-04T07:28:00","date_gmt":"2021-10-04T05:28:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/?p=4301"},"modified":"2022-11-23T12:31:00","modified_gmt":"2022-11-23T11:31:00","slug":"marketingove-novinky-67","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketingove-novinky-67\/","title":{"rendered":"Facebook chyst\u00e1 \u0161t\u00edtek a Twitter nab\u00edz\u00ed p\u0159edplatn\u00e9 exkluzivn\u00edho obsahu"},"content":{"rendered":"        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"has-large-font-size wp-block-heading\"><strong>Z marketingu u&nbsp;n\u00e1s a&nbsp;ve sv\u011bt\u011b<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Facebook<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/newsfeed.cz\/facebook-zavadi-stitek-preferovany-obchod\/\">Facebook<\/a> <strong>zav\u00e1d\u00ed nov\u00fd \u0161t\u00edtek<\/strong>, kter\u00fd u\u017eivatel\u016fm a&nbsp;nakupuj\u00edc\u00edm poskytne jistotu, \u017ee se jedn\u00e1 o&nbsp;obchod, kter\u00e9mu mohou d\u016fv\u011b\u0159ovat. Spolu s&nbsp;n\u00edm p\u0159id\u00e1v\u00e1 dal\u0161\u00ed tipy, kter\u00e9 v\u00e1s p\u0159iprav\u00ed na v\u00e1no\u010dn\u00ed sez\u00f3nu.<\/li><li><a href=\"https:\/\/newsfeed.cz\/facebook-testuje-novou-automatizaci-reklam\/\">Facebook<\/a> se pustil do <strong>testov\u00e1n\u00ed nov\u00e9ho procesu automatizace reklam<\/strong>. Novinka nese n\u00e1zev Ad Strategies a&nbsp;pom\u016f\u017ee inzerent\u016fm maximalizovat v\u00fdkon facebookov\u00fdch kampan\u00ed.<\/li><li>&nbsp;Chytr\u00e9 a&nbsp;k tomu stylov\u00e9. <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/facebook-uvadi-na-trh-sve-chytre-bryle-od-znacky-ray-ban__s288x16198.html\">Facebook<\/a> <strong>uv\u00e1d\u00ed na trh sv\u00e9 Ray-Ban br\u00fdle<\/strong> a&nbsp;slibuje celou \u0159adu u\u017eite\u010dn\u00fdch funkc\u00ed. Mezi nimi je mo\u017enost nahr\u00e1vat a&nbsp;sd\u00edlet video na soci\u00e1ln\u00edch s\u00edt\u00edch, nebo vy\u0159izovat telefony bez toho, abyste vynd\u00e1vali telefon z&nbsp;kapsy.&nbsp;<\/li><li><a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/facebook-poskytuje-aktualizovany-prehled-svych-pokynu-pro-overovani-uctu-na-fb-a-instagramu__s288x16182.html\">Facebook<\/a> poskytuje aktualizovan\u00fd p\u0159ehled sv\u00fdch pokyn\u016f pro<strong> ov\u011b\u0159ov\u00e1n\u00ed \u00fa\u010dt\u016f na FB a&nbsp;Instagramu<\/strong>. Pod\u00edvejte se, jestli toto ov\u011b\u0159en\u00ed m\u016f\u017eete z\u00edskat i&nbsp;vy!<\/li><li><a href=\"https:\/\/newsfeed.cz\/facebook-zavadi-automatizovanejsi-cileni-reklam\/\">Facebook<\/a> implementuje do Ads Manageru <strong>nov\u00e9 roz\u0161\u00ed\u0159en\u00ed c\u00edlen\u00ed reklam<\/strong>. Jedn\u00e1 se o&nbsp;automatizaci, d\u00edky kter\u00e9 inzerenti z\u00edskaj\u00ed nov\u00e9 mo\u017enosti v&nbsp;souvislosti s&nbsp;omezen\u00edmi, kter\u00e9 vydala spole\u010dnost Apple. Novinka je sou\u010d\u00e1st\u00ed nejnov\u011bj\u0161\u00ed aktualizace API.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/facebook-omezi-udaje-o-divacich-stories\/\">Facebook<\/a> <strong>testuje nov\u00fd proces<\/strong>, kter\u00fd by limitoval p\u0159ehled o&nbsp;tom, kdo zhl\u00e9dl va\u0161e Facebook Stories. Nov\u011b v\u00e1m uk\u00e1\u017ee pouze u\u017eivatele, kte\u0159\u00ed na n\u011b zareagovali anebo zanechali koment\u00e1\u0159.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Instagram<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Jak\u00e1 je <strong>nejd\u016fle\u017eit\u011bj\u0161\u00ed metrika <\/strong>pro r\u016fst publika a&nbsp;engagement na <a href=\"https:\/\/newsfeed.cz\/klicove-metriky-na-instagramu-a-proc-je-sledovat\/\">Instagramu<\/a>? Je to dosah, anebo imprese? A&nbsp;co po\u010det sleduj\u00edc\u00edch nebo pr\u016fm\u011brn\u00e1 m\u00edra zaujet\u00ed? Sledov\u00e1n\u00ed t\u011bch spr\u00e1vn\u00fdch metrik je st\u011b\u017eejn\u00ed, pokud chcete maximalizovat sv\u00e9 marketingov\u00e9 \u00fasil\u00ed. Ov\u0161em nen\u00ed v\u017edycky jasn\u00e9, odkud za\u010d\u00edt nebo kter\u00e9 konkr\u00e9tn\u00ed prvky jsou pro va\u0161i zna\u010dku a&nbsp;c\u00edle vhodn\u00e9.<\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-pridava-nastroj-pro-vyhledavani-firem-v-mape\/\">Instagram<\/a> za\u010dal testovat novinku s&nbsp;n\u00e1zvem <strong>Map Search<\/strong>, kter\u00e1 umo\u017en\u00ed objevovat firmy a&nbsp;zaj\u00edmav\u00e1 m\u00edsta v&nbsp;map\u011b integrovan\u00e9 p\u0159\u00edmo do aplikace, zji\u0161\u0165ovat informace o&nbsp;ka\u017ed\u00e9m uveden\u00e9m podniku a&nbsp;tak\u00e9 zve\u0159ej\u0148ovat p\u0159\u00edsp\u011bvky ozna\u010den\u00e9 dan\u00fdm m\u00edstem.&nbsp;<\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-testuje-nove-funkcionality-pro-reels-a-feed\/\">Instagram<\/a> chce, aby lid\u00e9 a&nbsp;firmy pou\u017e\u00edvali<strong> videa Reels<\/strong> v&nbsp;takov\u00e9 m\u00ed\u0159e, do jak\u00e9 je to jen mo\u017en\u00e9. Aby ne \u2013 kr\u00e1tk\u00e1 videa na soci\u00e1ln\u00edch s\u00edt\u00edch jsou toti\u017e nejv\u011bt\u0161\u00edm trendem dne\u0161ka. Proto p\u0159ich\u00e1z\u00ed s&nbsp;novou funkcionalitou, kter\u00e1 tento c\u00edl podpo\u0159\u00ed. Krom\u011b n\u00ed pak testuje dal\u0161\u00ed novinku, d\u00edky kter\u00e9 si l\u00e9pe p\u0159izp\u016fsob\u00edte kan\u00e1l p\u0159\u00edsp\u011bvk\u016f.&nbsp;<\/li><li>Soci\u00e1ln\u00ed s\u00ed\u0165 <a href=\"https:\/\/newsfeed.cz\/ma-pro-znacky-smysl-resit-instagramovy-grid\/\">Instagram<\/a> m\u00e1 jen v&nbsp;\u010cesku okolo 3&nbsp;milion\u016f u\u017eivatel\u016f a&nbsp;naprost\u00e1 v\u011bt\u0161ina zna\u010dek a&nbsp;firem u\u017e na n\u00ed funguje a&nbsp;p\u0159isp\u00edv\u00e1. Jak ale p\u0159istoupit k&nbsp;<strong>vizualizaci sv\u00e9ho profilu <\/strong>(tzv. gridu) a&nbsp;odli\u0161it ho od konkurence? M\u00e1 to v\u016fbec smysl? A&nbsp;jakou roli v&nbsp;tom hraj\u00ed obl\u00edben\u00e9 Stories?<\/li><li>Studie: <strong>Po\u010det sleduj\u00edc\u00edch se<\/strong> v&nbsp;\u010cesk\u00e9 republice <strong>zvy\u0161uje<\/strong> nejv\u00edc na <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/09\/studie-pocet-sledujicich-se-zvysuje-nejvic-na-instagramu\/\">Instagramu<\/a><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Ostatn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/linkedin-konci-se-stavajici-podobou-stories__s288x16176.html\">LinkedIn<\/a> kon\u010d\u00ed se st\u00e1vaj\u00edc\u00ed podobou <strong>Stories<\/strong>.<\/li><li>Po n\u011bkolika m\u011bs\u00edc\u00edch testov\u00e1n\u00ed <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/firemni-ucty-na-tiktoku-ziskavaji-moznost-rychle-propagace-prispevku__s288x16171.html\">TikTok<\/a> zav\u00e1d\u00ed mo\u017enost <strong>rychl\u00e9 propagace p\u0159\u00edsp\u011bvk\u016f<\/strong> pro v\u0161echny firemn\u00ed profily. Pod\u00edvejte se, jak na&nbsp;to.<\/li><li><a href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/09\/twitter-spousti-predplatne-exkluzivniho-obsahu\/\">Twitter<\/a> spou\u0161t\u00ed <strong>p\u0159edplatn\u00e9<\/strong> exkluzivn\u00edho obsahu.<\/li><li><a href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/09\/twitter-zkousi-skupiny-po-vzoru-facebooku\/\">Twitter<\/a> zkou\u0161\u00ed <strong>skupiny <\/strong>po vzoru Facebooku.<\/li><li>Soci\u00e1ln\u00ed s\u00ed\u0165 <a href=\"https:\/\/cc.cz\/socialni-sit-tiktok-globalne-prekonala-miliardu-uzivatelu-v-cesku-ji-pouziva-15-milionu-lidi\/\">TikTok<\/a> glob\u00e1ln\u011b <strong>p\u0159ekonala miliardu u\u017eivatel\u016f<\/strong>. V&nbsp;\u010cesku ji pou\u017e\u00edv\u00e1 1,5 milionu lid\u00ed.&nbsp;<\/li><li>Tv\u016frci na <a href=\"https:\/\/cc.cz\/tvurci-na-twitteru-dostanou-zaplaceno-fanousci-jim-nove-budou-moci-platit-v-bitcoinech\/\">Twitteru<\/a> dostanou zaplaceno. Fanou\u0161ci jim nov\u011b budou moci <strong>platit v&nbsp;bitcoinech<\/strong>.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Dal\u0161\u00ed zaj\u00edmavosti<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/cc.cz\/holky-z-marketingu-se-meni-na-firmu-z-facebookove-skupiny-je-projekt-ktery-na-pracovnim-trhu-pomaha-tisicum-zen\/\">HolkyzMarketingu<\/a> <strong>se m\u011bn\u00ed na firmu<\/strong>. Z&nbsp;facebookov\u00e9 skupiny je projekt, kter\u00fd na pracovn\u00edm trhu pom\u00e1h\u00e1 tis\u00edc\u016fm \u017een.<\/li><li>Pou\u017e\u00edv\u00e1te prohl\u00ed\u017ee\u010d Chrome? <a href=\"https:\/\/forbes.cz\/pouzivate-prohlizec-chrome-google-si-na-vas-zkousel-nove-metody-sledovani\/\">Google<\/a> si na v\u00e1s zkou\u0161el nov\u00e9 <strong>metody sledov\u00e1n\u00ed<\/strong>.<\/li><li><a href=\"https:\/\/forbes.cz\/shoptet-chce-konkurovat-paypal-a-gopay-spousti-vlastni-platebni-branu\/\">Shoptet<\/a> chce konkurovat PayPalu a&nbsp;GoPay. Spou\u0161t\u00ed <strong>vlastn\u00ed platebn\u00ed br\u00e1nu<\/strong>.<\/li><li><a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/google-zverejnil-stranku-s-volebnimi-trendy-ve-vyhledavani--cesi-hledaji-hlavne-babise-a-piraty__s288x16190.html\" title=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/google-zverejnil-stranku-s-volebnimi-trendy-ve-vyhledavani--cesi-hledaji-hlavne-babise-a-piraty__s288x16190.html\">Google<\/a> zve\u0159ejnil str\u00e1nku s&nbsp;<strong>volebn\u00edmi trendy ve vyhled\u00e1v\u00e1n\u00ed<\/strong>. \u010ce\u0161i hledaj\u00ed hlavn\u011b Babi\u0161e a&nbsp;Pir\u00e1ty.<\/li><li>Nejd\u016fle\u017eit\u011bj\u0161\u00ed n\u00e1kupn\u00ed sez\u00f3na roku se bl\u00ed\u017e\u00ed, a&nbsp;tak <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/google-pridava-nove-moznosti-vyhledavani-a-zobrazovani-produktu__s288x16177.html\">Google<\/a> p\u0159id\u00e1v\u00e1<strong> nov\u00e9 mo\u017enosti vyhled\u00e1v\u00e1n\u00ed a&nbsp;zobrazov\u00e1n\u00ed produkt\u016f<\/strong>, d\u00edky kter\u00fdm na V\u00e1noce m\u016f\u017eete v\u00edce zaujmout z\u00e1kazn\u00edky.&nbsp;<\/li><li>Do kina nejen za <strong>bitcoin<\/strong>, ale i&nbsp;za <strong>ethereum<\/strong>. <a href=\"https:\/\/cc.cz\/do-kina-nejen-za-bitcoin-ale-i-za-ethereum-sit-multikin-amc-nasadi-kryptomeny-pro-placeni-listku-ci-popcornu\/\">S\u00ed\u0165 multikin AMC<\/a> nasad\u00ed kryptom\u011bny pro placen\u00ed l\u00edstk\u016f \u010di popcornu.&nbsp;<\/li><li><strong>Xiaomi<\/strong> jde po vzoru Facebooku a&nbsp;vrh\u00e1 se do <a href=\"https:\/\/cc.cz\/xiaomi-jde-po-vzoru-facebooku-a-vrha-se-do-modnich-doplnku-laka-na-chytre-bryle-s-pokrocilym-displejem\/\">m\u00f3dn\u00edch dopl\u0148k\u016f<\/a>. L\u00e1k\u00e1 na chytr\u00e9 br\u00fdle s&nbsp;pokro\u010dil\u00fdm displejem.&nbsp;<\/li><li>\u0160pi\u010dka e\u2011mailov\u00e9ho marketingu m\u011bn\u00ed majitele. <strong>Mailchimp<\/strong> za 12 miliard dolar\u016f kupuje <a href=\"https:\/\/cc.cz\/spicka-e-mailoveho-marketingu-meni-majitele-mailchimp-za-miliardy-dolaru-kupuje-americky-softwarovy-obr\/\">americk\u00fd softwarov\u00fd obr<\/a>. <\/li><li>Rekordn\u00ed pokutu 255 milion\u016f eur, tedy zhruba 5,7 miliardy korun, dostal provozovatel komunika\u010dn\u00ed<strong> aplikace WhatsApp.<\/strong> Ud\u011blila mu ji irsk\u00e1 Komise pro ochranu dat (DPC). Podle n\u00ed poru\u0161uje provozovatel unijn\u00ed pravidla v&nbsp;tom, jak zach\u00e1z\u00ed s&nbsp;<a href=\"https:\/\/forbes.cz\/whatsapp-dostal-rekordni-pokutu-porusoval-soukromi-uzivatelu\/\">daty u\u017eivatel\u016f<\/a> a&nbsp;dal\u0161\u00edch osob i&nbsp;jak je sd\u00edl\u00ed s&nbsp;ostatn\u00edmi aplikacemi, kter\u00e9 vlastn\u00ed Facebook.<\/li><li>Facebook p\u0159id\u00e1v\u00e1 do aplikace <strong>WhatsApp<\/strong> nov\u00fd <a href=\"https:\/\/newsfeed.cz\/whatsapp-testuje-novy-nastroj-pro-mistni-podniky\/?\">n\u00e1stroj pro lok\u00e1ln\u00ed podniky<\/a>. Ten usnad\u0148uje objevov\u00e1n\u00ed firem v&nbsp;okol\u00ed a&nbsp;jejich p\u0159\u00edm\u00e9 kontaktov\u00e1n\u00ed.<\/li><li>Bez zal\u00e9v\u00e1n\u00ed. <strong>\u010cesk\u00fd startup<\/strong> vyvinul <a href=\"https:\/\/forbes.cz\/bez-zalevani-cesky-startup-vyvinul-celorocni-zahradku-do-domacnosti\/\">celoro\u010dn\u00ed zahr\u00e1dku<\/a> do dom\u00e1cnosti.&nbsp;<\/li><li>A zase ten <strong>Apple<\/strong>. Evropsk\u00e1 komise m\u016f\u017ee p\u0159iv\u00e9st Apple k&nbsp;<a href=\"https:\/\/cc.cz\/evropska-komise-muze-privest-apple-k-opusteni-konektoru-zcela-bezdratovy-iphone-ma-ale-nekolik-problemu\/\">opu\u0161t\u011bn\u00ed konektoru<\/a>. Zcela bezdr\u00e1tov\u00fd iPhone m\u00e1 ale n\u011bkolik probl\u00e9m\u016f.&nbsp;<\/li><li>Oddych od digit\u00e1ln\u00edho obsahu. \u010cesk\u00fd n\u00e1stroj <strong>AppBlock<\/strong> v\u00e1m <a href=\"https:\/\/cc.cz\/oddych-od-digitalniho-obsahu-cesky-nastroj-appblock-vam-omezi-aplikace-a-weby-abyste-se-lepe-soustredili\/\">omez\u00ed aplikace a&nbsp;weby<\/a>, abyste se l\u00e9pe soust\u0159edili.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<style type=\"text\/css\">@import url(https:\/\/fonts.googleapis.com\/css?family=Open+Sans:400,400italic,700,700italic);\n<\/style>\n<style type=\"text\/css\">.ml-form-embedSubmitLoad{display:inline-block;width:20px;height:20px}.ml-form-embedSubmitLoad:after{content:\" \";display:block;width:11px;height:11px;margin:1px;border-radius:50%;border:4px solid #fff;border-color:#fff #fff #fff 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no-repeat #fff!important;background-size:24px 24px!important}.ml-error .label-description,.ml-error .label-description p,.ml-error .label-description p a,.ml-error label:first-child{color:red!important}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p:first-letter{color:red!important}@media only screen and (max-width:400px){.ml-form-embedWrapper.embedDefault,.ml-form-embedWrapper.embedPopup{width:100%!important}.ml-form-formContent.horozintalForm{float:left!important}.ml-form-formContent.horozintalForm .ml-form-horizontalRow{height:auto!important;width:100%!important;float:left!important}.ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal{width:100%!important}.ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal>div{padding-right:0!important;padding-bottom:10px}.ml-form-formContent.horozintalForm .ml-button-horizontal{width:100%!important}.ml-form-formContent.horozintalForm .ml-button-horizontal.labelsOn{padding-top:0!important}}\n<\/style>\n<style type=\"text\/css\">@media only screen and (max-width:400px){.ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields{margin-bottom:10px!important;width:100%!important}}\n<\/style>\n<div class=\"ml-form-embedContainer ml-subscribe-form ml-subscribe-form-1659146\" id=\"mlb2-1659146\">\n<div class=\"ml-form-align-center\">\n<div class=\"ml-form-embedWrapper embedForm\">\n<div class=\"ml-form-embedBody ml-form-embedBodyHorizontal row-form\">\n<div class=\"ml-form-embedContent\" style>\n<h4>\u0158ekn\u011bte si o&nbsp;BESTETO zpravodaj<\/h4>\n\n<p>Zadejte e\u2011mail a&nbsp;newsletter pln\u00fd tip\u016f pro e\u2011shopa\u0159e i&nbsp;novinek pro marke\u0165\u00e1ky u\u017e v\u00e1m neute\u010de.<\/p>\n<\/div>\n\n<form action=\"https:\/\/app.mailerlite.com\/webforms\/submit\/e9o7i1\" class=\"ml-block-form\" data-code=\"e9o7i1\" method=\"post\" target=\"_blank\">\n<div class=\"ml-form-formContent horozintalForm\">\n<div class=\"ml-form-horizontalRow\">\n<div class=\"ml-input-horizontal\">\n<div class=\"horizontal-fields\" style=\"width:50%\">\n<div class=\"ml-field-group ml-field-email ml-validate-email ml-validate-required\"><input autocomplete=\"email\" class=\"form-control\" data-inputmask name=\"fields[email]\" placeholder=\"Email\" type=\"email\"><\/div>\n<\/div>\n\n<div class=\"horizontal-fields\" style=\"width:50%\">\n<div class=\"ml-field-group ml-field-name ml-validate-required\"><input autocomplete=\"name\" class=\"form-control\" data-inputmask name=\"fields[name]\" placeholder=\"Name\" type=\"text\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"ml-button-horizontal primary\"><button class=\"primary\" type=\"submit\">P\u0159ihl\u00e1sit se<\/button><button class=\"loading\" disabled=\"disabled\" style=\"display:none\" type=\"button\"><\/button>\n\n<div class=\"ml-form-embedSubmitLoad\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<input name=\"ml-submit\" type=\"hidden\" value=\"1\"><\/form>\n<\/div>\n\n<div class=\"ml-form-successBody row-success\" style=\"display:none\">\n<div class=\"ml-form-successContent\">\n<h4>Hur\u00e1, jste p\u0159ihl\u00e1\u0161en\u00ed!<\/h4>\n\n<p>Ne\u017e si v\u00e1s p\u0159id\u00e1me na seznam, je\u0161t\u011b koukn\u011bte do e\u2011mailu a&nbsp;potvr\u010fte n\u00e1m, \u017ee jste to vy. ;)&nbsp;D\u00edky.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<script>\nfunction ml_webform_success_1659146(){var r=ml_jQuery||jQuery;r(\".ml-subscribe-form-1659146 .row-success\").show(),r(\".ml-subscribe-form-1659146 .row-form\").hide()}\n<\/script>\n\n<p><img loading=\"lazy\" decoding=\"async\" alt=\".\" src=\"https:\/\/track.mailerlite.com\/webforms\/o\/1659146\/e9o7i1?v1595586373\" style=\"max-width:1px;max-height:1px;visibility:hidden;padding:0;margin:0;display:block\" width=\"1\" height=\"1\" border=\"0\"> <script src=\"https:\/\/static.mailerlite.com\/js\/w\/webforms.min.js?v5c5d99c28cfe49b41fe82455507d7558\" type=\"text\/javascript\"><\/script><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"has-large-font-size wp-block-heading\"><strong>Ze \u017eivota marketingov\u00e9 agentury BESTETO<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Po dlouh\u00e9 nedobrovoln\u00e9 pauze od offline akc\u00ed jsme se z\u00fa\u010dastnili Shopcampu v&nbsp;Praze. A&nbsp;bylo to&nbsp;super.&nbsp;<\/li><li>Pokud chcete vid\u011bt <strong>v\u0161echny novinky za p\u0159edchoz\u00ed m\u011bs\u00edc pohromad\u011b<\/strong>, nev\u00e1hejte si p\u0159e\u010d\u00edst n\u00e1\u0161 <a href=\"https:\/\/www.besteto.cz\/marketingove-novinky-66\">nov\u00fd \u010dl\u00e1nek<\/a>. Dozv\u00edte se v&nbsp;n\u011bm nap\u0159\u00edklad to, \u017ee Facebook m\u011bn\u00ed p\u0159\u00edstup k&nbsp;personalizaci reklamy, Instagram prodlu\u017euje d\u00e9lku Reels na 60 sekund a&nbsp;chyst\u00e1 zm\u011bny ve Stories a&nbsp;popul\u00e1rn\u00ed s\u00ed\u0165 Clubhouse, kter\u00e1 za\u017eila na ja\u0159e velk\u00fd boom je\u0161t\u011b nen\u00ed na&nbsp;odpis.<\/li><li>M\u00e1te r\u00e1di <strong>podcasty<\/strong> a&nbsp;zaj\u00edm\u00e1 v\u00e1s marketing a&nbsp;v\u011bci okolo n\u011bj? P\u0159ipravili jsme si pro v\u00e1s <a href=\"https:\/\/www.besteto.cz\/marketingove-podcasty\">seznam podcast\u016f z&nbsp;\u010desk\u00e9ho marketingov\u00e9ho prost\u0159ed\u00ed<\/a>, kter\u00e9 stoj\u00ed za poslechnut\u00ed. Najdete tam nap\u0159\u00edklad podcast od freelancer\u016f, ale i&nbsp;od zn\u00e1m\u00fdch e\u2011commerce osobnost\u00ed.&nbsp;<\/li><li>M\u00e1me venku dal\u0161\u00ed<strong> d\u00edl Oran\u017e\u00e1dy!<\/strong> Tentokr\u00e1t jsme si s&nbsp;<a href=\"https:\/\/www.besteto.cz\/podcast-e-mailing-a-pravo\/\">Tom\u00e1\u0161em Pauchem z&nbsp;advok\u00e1tn\u00ed kancel\u00e1\u0159e eLegal<\/a> pov\u00eddali o&nbsp;e\u2011mailingu. Ptali jsme se, jak dlouho je mo\u017en\u00e9 c\u00edlit na z\u00e1kazn\u00edky, kte\u0159\u00ed nakoupili na e\u2011shopu a&nbsp;jak\u00e9 hroz\u00ed pokuty v&nbsp;p\u0159\u00edpad\u011b, \u017ee tato doba uplyne. Je tam toho ale mnohem v\u00edc!<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe scrolling=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1128369421%3Fsecret_token%3Ds-P0Df6hHC9hT&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" loading=\"lazy\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/user-836820357\" title=\"Oran\u017e\u00e1da\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">Oran\u017e\u00e1da<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/user-836820357\/o-gdpr-a-e-mailingu-z-pravniho-hlediska-s-tomasem-pauchem-z-elegal\/s-P0Df6hHC9hT\" title=\"O GDPR a e-mailingu z pr\u00e1vn\u00edho hlediska s Tom\u00e1\u0161em Pauchem z eLegal\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\" rel=\"noopener\">O&nbsp;GDPR a&nbsp;e\u2011mailingu z&nbsp;pr\u00e1vn\u00edho hlediska s&nbsp;Tom\u00e1\u0161em Pauchem z&nbsp;eLegal<\/a><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Hur\u00e1, hur\u00e1, hur\u00e1! Uspo\u0159\u00e1dali jsme <strong>PPC na stoj\u00e1ka<\/strong>! P\u0159edn\u00e1\u0161ela Aneta Mayt\u00e1\u0161ov\u00e1, kter\u00e1 pov\u00eddala o&nbsp;<strong><a href=\"https:\/\/www.besteto.cz\/kvinono\/\">CSS programu Kvinono<\/a><\/strong>, kter\u00fd v&nbsp;BESTETO pou\u017e\u00edv\u00e1me u&nbsp;klient\u016f. Krom\u011b obecn\u00fdch v\u011bc\u00ed uk\u00e1zala i&nbsp;praktickou \u010d\u00e1st, a&nbsp;to v\u00fdsledky, kter\u00fdch lze s&nbsp;t\u00edmto programem dos\u00e1hnout. V\u0161em z\u00fa\u010dastn\u011bn\u00fdm moc d\u011bkujeme a&nbsp;t\u011b\u0161\u00edm se na p\u0159\u00ed\u0161t\u011b!<\/li><li>Neust\u00e1le se vzd\u011bl\u00e1v\u00e1me. Pavel z&nbsp;na\u0161eho PPC t\u00fdmu \u00fasp\u011b\u0161n\u011b zvladl <strong>Digital Champions Programme<\/strong> a&nbsp;m\u00e1 dal\u0161\u00ed certifik\u00e1t v&nbsp;kapse. Gratulujeme!<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter size-large\"><a href=\"https:\/\/www.instagram.com\/besteto\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/img-20210930-104320-296-1-1024x1024.jpg\" alt class=\"wp-image-11127\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/img-20210930-104320-296-1-1024x1024.jpg 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/img-20210930-104320-296-1-300x300.jpg 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/img-20210930-104320-296-1-150x150.jpg 150w, https:\/\/www.besteto.cz\/wp-content\/uploads\/img-20210930-104320-296-1-768x768.jpg 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/img-20210930-104320-296-1-1536x1536.jpg 1536w, https:\/\/www.besteto.cz\/wp-content\/uploads\/img-20210930-104320-296-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>M\u00e1me nov\u00fd web <\/strong>a&nbsp;jsme na n\u011bho&nbsp;py\u0161n\u00ed!<\/li><\/ul>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dal\u0161\u00ed v\u00e1rka marketingov\u00fdch novinek je tady. Facebook poskytl n\u00e1vod, jak z\u00edskat ov\u011b\u0159en\u00ed \u00fa\u010dtu, Instagram nab\u00edz\u00ed novinku Map Search a TikTok p\u0159ekonal hranici 1,5 miliardu u\u017eivatel\u016f.<\/p>\n","protected":false},"author":5,"featured_media":11130,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[7,75,82],"class_list":["post-4301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-facebook","tag-instagram","tag-marketingove-novinky"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4301"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4301"}],"version-history":[{"count":21,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4301\/revisions"}],"predecessor-version":[{"id":17210,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4301\/revisions\/17210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/11130"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}