{"id":4370,"date":"2021-04-19T10:10:00","date_gmt":"2021-04-19T08:10:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/inzerce-css-kvinono\/"},"modified":"2025-03-04T14:06:00","modified_gmt":"2025-03-04T13:06:00","slug":"inzerce-css-kvinono","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/inzerce-css-kvinono\/","title":{"rendered":"CSS program Kvinono: z\u00edskejte maximum z Google N\u00e1kup\u016f za m\u00e9n\u011b pen\u011bz"},"content":{"rendered":"
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Online prodej je ned\u00edlnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9 marketingov\u00e9 strategie<\/strong> jak v \u010cesku, tak i na cel\u00e9m sv\u011bt\u011b. A nen\u00ed se \u010demu divit. Ka\u017ed\u00fd, kdo m\u00e1 vlastn\u00ed e\u2011shop si p\u0159eje, aby pr\u00e1v\u011b k n\u011bmu chodilo co nejv\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f a hodnota tr\u017eeb neust\u00e1le rostla. V\u017edy je ale pot\u0159eba tomu j\u00edt tro\u0161ku naproti a investovat\u2009\u2014\u2009t\u0159eba do PPC reklamy<\/strong> v Google Shopping Ads.<\/p>\n <\/div>\n <\/div>\n\n\n

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Co je to CSS program?<\/h2>\n <\/div>\n <\/div>\n\n\n
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CSS program<\/strong><\/a> je platforma, kter\u00e1 umo\u017e\u0148uje inzerci v Google N\u00e1kupech<\/strong>. Pokud u\u017e tedy m\u00e1te spu\u0161t\u011bn\u00e9 kampan\u011b a zobrazuj\u00ed se va\u0161e produkty v Google N\u00e1kupech, tak vyu\u017e\u00edv\u00e1te CSS partnera\u2009\u2014\u2009CSS Google<\/strong>. Evropsk\u00e1 komise na z\u00e1klad\u011b \u017ealoby rozhodla, \u017ee ostatn\u00ed inzerenti mus\u00ed m\u00edt stejn\u00fd prostor v Google N\u00e1kupech jako spole\u010dnost Google. A t\u00edm se otev\u0159el prostor pro dal\u0161\u00ed CSS slu\u017eby.<\/p>\n <\/div>\n <\/div>\n\n\n

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Pokud inzerujete pod CSS Google, plat\u00edte za ka\u017ed\u00fd proklik 20% mar\u017ei spole\u010dnosti Google. S vyu\u017eit\u00edm jin\u00e9ho CSS partnera tato mar\u017ee odpad\u00e1.<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Pro koho je CSS Kvinono vhodn\u00e9?<\/h2>\n <\/div>\n <\/div>\n\n\n
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Tento program vyu\u017e\u00edv\u00e1me u\u017e del\u0161\u00ed dobu a doporu\u010dujeme ho hlavn\u011b t\u011bm klient\u016fm, kte\u0159\u00ed maj\u00ed pr\u016fm\u011brn\u00e9 m\u011bs\u00ed\u010dn\u00ed n\u00e1klady v produktov\u00e9 inzerci p\u0159es 15 000 K\u010d<\/strong>, a to z d\u016fvodu platby m\u011bs\u00ed\u010dn\u00edho poplatku. M\u016f\u017ee se ale vyplatit i men\u0161\u00edm e\u2011shop\u016fm<\/strong>. D\u00edky 20% slev\u011b se produktov\u00e9 inzer\u00e1ty zobraz\u00ed \u010dast\u011bji a zv\u00fd\u0161\u00ed se po\u010det konverz\u00ed<\/strong>. Potom u\u017e jen sta\u010d\u00ed, aby se m\u011bs\u00ed\u010dn\u011b hodnota konverz\u00ed vy\u0161ila o v\u00edc ne\u017e 1 990 K\u010d, co\u017e je m\u011bs\u00ed\u010dn\u00ed cena poplatku.<\/p>\n <\/div>\n <\/div>\n\n\n

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<\/a><\/figure>\n <\/div>\n <\/div>\n\n\n
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Jak aktivovat CSS Kvinono?<\/h2>\n <\/div>\n <\/div>\n\n\n
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Pro p\u0159epojen\u00ed sta\u010d\u00ed CSS partnerovi poskytnout ID<\/strong> v Google Merchant Center<\/strong> a p\u00edsemn\u00fd souhlas s p\u0159epojen\u00edm. Pokud si budete cht\u00edt st\u00e1vaj\u00edc\u00ed Google Merchant Center nechat v CSS Google, pak v\u00e1m CSS partner m\u016f\u017ee vytvo\u0159it nov\u00fd Merchant Center. K vytvo\u0159en\u00ed sta\u010d\u00ed poskytnout pouze dom\u00e9nu e\u2011shopu. Vyu\u017e\u00edvat pak m\u016f\u017eete ob\u011b CSS<\/strong> sou\u010dasn\u011b<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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\"Aktivace<\/a>
Aktivace CSS programu Kvinono<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
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Co se s p\u0159echodem pod CSS Kvinono zm\u011bn\u00ed?<\/h2>\n <\/div>\n <\/div>\n\n\n
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V\u00edcem\u00e9n\u011b nic. Na str\u00e1nce vyhled\u00e1v\u00e1n\u00ed se reklamy li\u0161\u00ed pouze popiskem \u201cZ webu Kvinono\u201d nam\u00edsto \u201cZ webu Google\u201d pod obr\u00e1zkem produktu. M\u016f\u017eete si ale v\u0161imnout, \u017ee p\u0159i zad\u00e1n\u00ed vyhled\u00e1vac\u00edho dotazu na Googlu se v produktov\u00e9 inzerci na p\u0159edn\u00edch pozic\u00edch zobrazuj\u00ed p\u0159edev\u0161\u00edm extern\u00ed CSS slu\u017eby<\/strong>, co\u017e znamen\u00e1, \u017ee vyhr\u00e1vaj\u00ed v\u00edce aukc\u00ed ne\u017e inzer\u00e1ty p\u0159es samotn\u00e9 Google CSS. Je to pr\u00e1v\u011b kv\u016fli levn\u011bj\u0161\u00ed cen\u011b<\/strong> za proklik.<\/p>\n <\/div>\n <\/div>\n\n\n

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Pokud va\u0161e konkurence inzeruje pod CSS Google a nab\u00eddne CPC 10 K\u010d, pak aukci pod CSS Kvinono m\u016f\u017eete vyhr\u00e1t u\u017e za cenu 8 K\u010d.<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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<\/a>
Apple Iphone X v Google N\u00e1kupech<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
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Jak\u00e9 jsou hlavn\u00ed v\u00fdhody?<\/h2>\n <\/div>\n <\/div>\n\n\n
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