{"id":4394,"date":"2021-03-12T09:41:00","date_gmt":"2021-03-12T08:41:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/reklamni-formaty-na-facebooku\/"},"modified":"2022-12-08T14:44:48","modified_gmt":"2022-12-08T13:44:48","slug":"reklamni-formaty-na-facebooku","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/reklamni-formaty-na-facebooku\/","title":{"rendered":"P\u0159ehled reklamn\u00edch form\u00e1t\u016f na Facebooku: Carousel, Stories a dal\u0161\u00ed"},"content":{"rendered":"
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Reklamn\u00edch form\u00e1t\u016f, kter\u00e9 m\u016f\u017eete pro svou inzerci na Facebooku pou\u017e\u00edt je spousta. Nemus\u00ed to b\u00fdt jen oby\u010dejn\u00e1 fotka, skv\u011bl\u00fdch v\u00fdsledk\u016f doc\u00edl\u00edte i v p\u0159\u00edpad\u011b, \u017ee pou\u017eijete nap\u0159\u00edklad Carousel<\/strong> nebo Stories<\/strong>. P\u0159ipravili jsme pro v\u00e1s souhrn, ve kter\u00e9m najdete ty nejd\u016fle\u017eit\u011bj\u0161\u00ed informace <\/strong>o jednotliv\u00fdch form\u00e1tech. Tak se na to poj\u010fme pod\u00edvat!<\/p>\n <\/div>\n <\/div>\n\n\n

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Obr\u00e1zek<\/h2>\n <\/div>\n <\/div>\n\n\n
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Jeden z nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00edch reklamn\u00edch form\u00e1t\u016f, se kter\u00fdm se m\u016f\u017eete na Facebooku potkat, je oby\u010dejn\u00e1 fotka. Vytvo\u0159en\u00ed t\u00e9to kampan\u011b je jednoduch\u00e9 a zvl\u00e1dne ji i \u00fapln\u00fd za\u010d\u00e1te\u010dn\u00edk\u2009\u2014\u2009sta\u010d\u00ed nahr\u00e1t fotku<\/strong>, p\u0159idat titulek<\/strong>, popisek<\/strong>, CTA<\/strong> tla\u010d\u00edtko<\/strong> a m\u00e1te hotovo.<\/p>\n <\/div>\n <\/div>\n\n\n

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Pokud p\u0159id\u00e1te do textu odkaz na produkt, vyu\u017eijte zkracova\u010d odkaz\u016f bitly.com<\/a>.<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Doporu\u010den\u00e1 velikost fotek je 1 200 x 628 <\/strong>nebo 1 080 x 1 080 pixel\u016f<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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<\/a><\/figure>\n <\/div>\n <\/div>\n\n\n
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Video<\/h2>\n <\/div>\n <\/div>\n\n\n
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M\u00e1te zaj\u00edmav\u00fd produkt nebo slu\u017ebu? Pak se rozhodn\u011b pus\u0165te do videoreklamy. B\u011bhem n\u011bkolika minut m\u016f\u017eete u\u017eivatel\u016fm uk\u00e1zat, v \u010dem je pr\u00e1v\u011b v\u00e1\u0161 produkt jedine\u010dn\u00fd<\/strong> a pro\u010d by se o n\u011bj m\u011bli za\u010d\u00edt zaj\u00edmat<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Nesd\u00edlejte videa z YouTube, pokud m\u016f\u017eete, rad\u011bji je nahrajte p\u0159\u00edmo na Facebook. Dos\u00e1hnete tak lep\u0161\u00edch v\u00fdsledk\u016f.<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Doporu\u010den\u00fd form\u00e1t pro video je 1 080 x 1 080 pixel\u016f<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Facebook Stories Ads<\/h2>\n <\/div>\n <\/div>\n\n\n
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Ani u reklam byste nem\u011bli zapom\u00ednat na Stories, kter\u00e9 denn\u011b pou\u017e\u00edv\u00e1 v\u011bt\u0161ina u\u017eivatel\u016f soci\u00e1ln\u00edch s\u00edt\u00ed. V p\u0159\u00edpad\u011b Stories si dejte p\u0159i vytv\u00e1\u0159en\u00ed kreativy opravdu z\u00e1le\u017eet. U\u017eivatel\u00e9 proch\u00e1zej\u00ed Stories velmi rychle a m\u016f\u017ee b\u00fdt ob\u010das slo\u017eit\u00e9 je zaujmout. Pokud chcete zv\u00fd\u0161it \u0161anci na zaujet\u00ed, vytvo\u0159te poutavou fotku a um\u00edst\u011bte do ni nap\u0159\u00edklad text<\/strong> nebo pohybliv\u00e9 obr\u00e1zky<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Doporu\u010den\u00e1 velikost fotek je <\/strong>1 080 x 1 920 pixel\u016f.<\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

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Carousel Ads (rotuj\u00edc\u00ed form\u00e1t)<\/h2>\n <\/div>\n <\/div>\n\n\n
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V\u011bd\u011bli jste, \u017ee jednou reklamou v tomto form\u00e1tu m\u016f\u017eete uk\u00e1zat a\u017e<\/strong> deset obr\u00e1zk\u016f<\/strong> nebo vide\u00ed<\/strong>? V tomto typu reklamy m\u016f\u017eete vyzdvihnout r\u016fzn\u00e9 produkty nebo se zam\u011b\u0159it na konkr\u00e9tn\u00ed detaily ur\u010dit\u00e9ho produktu, slu\u017eby nebo propagace. Dal\u0161\u00ed skv\u011bl\u00e1 vychyt\u00e1vka je ta, \u017ee ka\u017ed\u00e1 karta m\u016f\u017ee odkazovat na jinou str\u00e1nku <\/strong>na va\u0161em webu. Rotuj\u00edc\u00ed form\u00e1t reklamy m\u016f\u017eete pou\u017e\u00edt na Facebooku, Instagramu, Messengeru a v Audience Network.<\/p>\n <\/div>\n <\/div>\n\n\n

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Po\u0159ad\u00ed rotuj\u00edc\u00edch obr\u00e1zk\u016f lze optimalizovat dle \u00fasp\u011b\u0161nosti. Pokud se ale rozhodnete tento form\u00e1t vyu\u017e\u00edt pro vypr\u00e1v\u011bn\u00ed souvisl\u00e9ho p\u0159\u00edb\u011bhu, nezapome\u0148te automatickou otpimalizaci vypnout.<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Doporu\u010den\u00e1 velikost fotek je 1 080 x 1 080 pixel\u016f<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Rychl\u00e9 prost\u0159ed\u00ed<\/h2>\n <\/div>\n <\/div>\n\n\n
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Rychl\u00e9 prost\u0159ed\u00ed funguje pouze na mobiln\u00edch za\u0159\u00edzen\u00edch a vypad\u00e1 tak, \u017ee po kliknut\u00ed na reklamu se u\u017eivateli zobraz\u00ed reklama p\u0159es celou obrazovku. Reklamy se zobrazuj\u00ed ve Facebook kan\u00e1lu vybran\u00fdch p\u0159\u00edsp\u011bvk\u016f<\/strong> na mobiln\u00edch za\u0159\u00edzen\u00edch, ve Facebook Stories<\/strong>, v kan\u00e1lu p\u0159\u00edsp\u011bvk\u016f na Instagramu<\/strong> a na Instagram Stories.<\/p>\n <\/div>\n <\/div>\n\n\n

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Vyu\u017e\u00edt m\u016f\u017eete ji\u017e p\u0159ipraven\u00e9 \u0161ablony nebo si vytvo\u0159it vlastn\u00ed. Sta\u010d\u00ed m\u00edt k dispozici vhodn\u00fd obsah a fotografie ve vybran\u00fdch form\u00e1tech.<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Doporu\u010den\u00e1 velikost fotek je 1 080 x 1 080 pixel\u016f<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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<\/a><\/figure>\n <\/div>\n <\/div>\n\n\n
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Sb\u00edrka<\/h2>\n <\/div>\n <\/div>\n\n\n
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Tento typ reklamy funguje na stejn\u00e9m zp\u016fsobu jako Rychl\u00e9 prost\u0159ed\u00ed, kter\u00e9 jsme popisovali o p\u00e1r \u0159\u00e1dku v\u00fd\u0161e. Sb\u00edrka umo\u017e\u0148uje vizu\u00e1ln\u00edm<\/strong> zp\u016fsobem<\/strong> objevovat<\/strong>, proch\u00e1zet<\/strong> a nakupovat produkty \u010di slu\u017eby<\/strong> z telefonu. Reklama ve form\u00e1tu sb\u00edrky obsahuje \u00favodn\u00ed<\/strong> obr\u00e1zek<\/strong> nebo video, pod kter\u00e9 m\u016f\u017eete um\u00edstit n\u011bkolik produkt\u016f.<\/p>\n <\/div>\n <\/div>\n\n\n

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Doporu\u010den\u00e1 velikost fotek je 1 200 x 628 pixel\u016f<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Reklamy v Messengeru<\/h2>\n <\/div>\n <\/div>\n\n\n
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Byla by \u0161koda nevyu\u017e\u00ed Facebook naplno. Zkuste c\u00edlit i na u\u017eivatele v Messengeru. Tento typ reklamy m\u016f\u017eete vyu\u017e\u00edvat za t\u0159emi \u00fa\u010dely<\/strong>\u2009\u2014\u2009zpr\u00e1vy, n\u00e1v\u0161t\u011bvnost<\/strong> a konverze<\/strong>. P\u0159i tvorb\u011b reklamy vytv\u00e1\u0159\u00edte nejen reklamu, ale i uv\u00edtac\u00ed prost\u0159ed\u00ed<\/strong>, kter\u00e9 se lidem po kliknut\u00ed na va\u0161i reklamu zobraz\u00ed v Messengeru.<\/p>\n <\/div>\n <\/div>\n\n\n

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Reklama v Messengeru nelze c\u00edlit na u\u017eivatele mlad\u0161\u00ed 18 let.<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Doporu\u010den\u00e1 velikost fotek je 1 200 x 628<\/strong> a 1 080 x 1 080<\/strong> pixel\u016f<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Pokud v\u00e1s Facebook<\/strong> zaj\u00edm\u00e1 natolik, \u017ee byste se r\u00e1di dozv\u011bd\u011bli i dal\u0161\u00ed zaj\u00edmavosti, nev\u00e1hejte si p\u0159e\u010d\u00edst \u010dl\u00e1nek o form\u00e1tech p\u0159\u00edsp\u011bvk\u016f<\/strong><\/a> a velk\u00fd p\u0159ehled rozm\u011br\u016f fotek<\/strong><\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

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 <\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Neporad\u00edme v\u00e1m spr\u00e1vn\u00fd n\u00e1vod jak vytvo\u0159it reklamu, kter\u00e1 u\u017eivatele zaujme na prvn\u00ed pohled. Za to v\u00e1m ale porad\u00edme, jak\u00e9 typy reklam v\u010detn\u011b jejich rozm\u011br\u016f m\u016f\u017eete na Facebooku pou\u017e\u00edt, abyste z reklamy vyt\u011b\u017eili maximum.<\/p>\n","protected":false},"author":5,"featured_media":17522,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[279],"tags":[126,7,37,92],"class_list":["post-4394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialni-site","tag-socialni-site","tag-facebook","tag-bannerova-reklama","tag-online-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4394"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4394"}],"version-history":[{"count":4,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4394\/revisions"}],"predecessor-version":[{"id":17524,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4394\/revisions\/17524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/17522"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}