{"id":4397,"date":"2021-03-02T07:25:00","date_gmt":"2021-03-02T06:25:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/google-ads-editor\/"},"modified":"2022-12-08T14:53:51","modified_gmt":"2022-12-08T13:53:51","slug":"google-ads-editor","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/google-ads-editor\/","title":{"rendered":"Google Ads Editor: Aplikace, kter\u00e1 v\u00e1m u\u0161et\u0159\u00ed \u010das"},"content":{"rendered":"
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Tvorba a vyklik\u00e1v\u00e1n\u00ed jednotliv\u00fdch kampan\u00ed, sestav nebo reklam dok\u00e1\u017ee ob\u010das \u010dlov\u011bku zabrat hodn\u011b \u010dasu. Google na to myslel a vytvo\u0159il aplikaci s n\u00e1zvem Google Ads Editor<\/strong>, kter\u00e1 usnadn\u00ed pr\u00e1ci jak e\u2011shopa\u0159\u016fm, tak i marke\u0165\u00e1k\u016fm, pro kter\u00e9 jsou reklamn\u00ed kampan\u011b ned\u00edlnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho dne. Pokud tuto aplikaci je\u0161t\u011b nem\u00e1te, m\u016f\u017eete si ji zdarma<\/strong> st\u00e1hnout na str\u00e1nk\u00e1ch<\/a> spole\u010dnosti Google. Na n\u00e1sleduj\u00edc\u00edch \u0159\u00e1dc\u00edch v\u00e1m uk\u00e1\u017eeme, jak b\u00fdt je\u0161t\u011b efektivn\u011bj\u0161\u00ed<\/strong> p\u0159i pr\u00e1ci s t\u00edmto n\u00e1strojem.<\/p>\n <\/div>\n <\/div>\n\n\n

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Google Ads Editor m\u016f\u017ee pou\u017e\u00edvat ka\u017ed\u00fd inzerent s \u00fa\u010dtem libovoln\u00e9 velkosti. Ocen\u00ed ho ale hlavn\u011b ti, kte\u0159\u00ed maj\u00ed \u00fa\u010dty s v\u00edce kampan\u011bmi a dlouh\u00fdmi seznamy kl\u00ed\u010dov\u00fdch slov.<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Funkce \u201eNaj\u00edt a nahradit\u201d<\/h2>\n <\/div>\n <\/div>\n\n\n
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Pot\u0159ebujete p\u0159epsat n\u00e1zev kampan\u011b<\/strong> nebo sestavy? Chcete m\u00edt kl\u00ed\u010dov\u00e9 slovo stejn\u00e9 jako n\u00e1zev sestavy? \u017d\u00e1dn\u00fd probl\u00e9m. P\u0159idejte kl\u00ed\u010dov\u00e1 slova do vybran\u00fdch sestav b\u011bhem p\u00e1r kliknut\u00ed. My jsme si tuto funkci obl\u00edbili natolik, \u017ee si nedok\u00e1\u017eeme p\u0159edstavit, \u017ee bychom v\u0161e d\u011blali ru\u010dn\u011b.<\/p>\n <\/div>\n <\/div>\n\n\n

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Postup: Kl\u00ed\u010dov\u00e9 slovo  > V\u0161echna kl\u00ed\u010dov\u00e1 slova, kter\u00e9 chcete nahradit ozna\u010dte > Zvolte funkci Nahradit text (Ctrl+H) > Za\u0161krtn\u011bte pole kl\u00ed\u010dov\u00e9 slovo > Do pole Naj\u00edt text napi\u0161te [keyword] > Do pole Nahradit \u010d\u00edm napi\u0161te [adgroup] a klikn\u011bte na OK.<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Vual\u00e1, a je to. V sestav\u00e1ch m\u00e1te kl\u00ed\u010dov\u00e1 slova <\/strong>podle jejich n\u00e1zvu. Funkci \u201aNaj\u00edt a nahradit\u201d <\/em>vyu\u017e\u00edv\u00e1me v p\u0159\u00edpad\u011b nahrazov\u00e1n\u00ed slov<\/strong> a na p\u0159episov\u00e1n\u00ed n\u00e1zv\u016f sestav<\/strong> do inzer\u00e1tu, kde p\u0159id\u00e1me slovo xx a nahrad\u00edme jej [adgroup]. Vyu\u017eit\u00ed t\u00e9to funkce se zkr\u00e1tka meze nekladou. Mal\u00fd tah\u00e1k, kde najdete i dal\u0161\u00ed mo\u017enosti, jak vyuu\u017e\u00edt tuto funkci najdete zde<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

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<\/a>
Nahrazov\u00e1n\u00ed textu v Google Ads Editoru<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
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Uspo\u0159\u00e1d\u00e1n\u00ed v\u00edcer\u00fdch metrik<\/h2>\n <\/div>\n <\/div>\n\n\n
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Chcete si uspo\u0159\u00e1dat vyhled\u00e1vac\u00ed dotazy<\/strong> podle kl\u00ed\u010dov\u00e9ho slova, ceny a CTR? I to v Google Ads Editoru zvl\u00e1dnete levou zadn\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

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Postup: Statistika (v prav\u00e9m horn\u00edm rohu) > Zobrazit p\u0159ehled vyhled\u00e1vac\u00edch dotaz\u016f > Vyberte si kampa\u0148, obdob\u00ed a metriky.<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Mezit\u00edm, co se p\u0159ehled na\u010d\u00edt\u00e1, klikn\u011bte na metriku, kterou chcete uspo\u0159\u00e1dat jako prvn\u00ed<\/strong>. N\u00e1sledn\u011b si zvolte ostatn\u00ed metriky s t\u00edm, \u017ee p\u0159i v\u00fdb\u011bru podr\u017e\u00edte tla\u010d\u00edtko Ctrl.<\/p>\n <\/div>\n <\/div>\n\n\n

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V\u00e1mi vytvo\u0159en\u00e9 \u0159azen\u00ed lze n\u00e1sledn\u011b vyu\u017e\u00edt v cel\u00e9 aplikaci.<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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<\/a>
Uspo\u0159\u00e1d\u00e1n\u00ed metrik v Google Ads Editoru<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
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Chcete nastavit nab\u00eddky u kl\u00ed\u010dov\u00fdch slov<\/strong> tak, aby se zobrazovaly na prvn\u00ed stran\u011b nebo prvn\u00ed pozici, ale nechcete, aby CPC p\u0159ekro\u010dilo v\u00e1mi zvolenou hranici? Google Ads Editor m\u00e1 \u0159e\u0161en\u00ed i na toto.<\/p>\n <\/div>\n <\/div>\n\n\n

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Postup: Vyberete akci Zm\u011bnit nab\u00eddky > Zvolit pole max. CPC > Za\u0161krtnout pole Zv\u00fd\u0161it nab\u00eddky na \u00farove\u0148 odhadu pro prvn\u00ed str\u00e1nku > Za\u0161krtnout pole Nastavit nab\u00eddnut\u00e9 ceny maxim\u00e1ln\u00ed > Zad\u00e1te maxim\u00e1ln\u00ed CPC > Klikneme na Zm\u011bnit nab\u00eddky.<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Nastaven\u00ed nab\u00eddky u kl\u00ed\u010dov\u00fdch slov<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
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Editor nastav\u00ed CPC tak, abyste se zobrazovali na prvn\u00ed stran\u011b<\/strong>. Pokud by ale bylo pot\u0159ebn\u00e9 vy\u0161\u0161\u00ed CPC, tak ho Google Ads Editor nastav\u00ed na v\u00e1mi zvolenou hodnotu.<\/p>\n <\/div>\n <\/div>\n\n\n

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Pr\u00e1ci v\u00e1m usnadn\u00ed kl\u00e1vesov\u00e9 zkratky<\/h2>\n <\/div>\n <\/div>\n\n\n
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Kl\u00e1vesov\u00e9 zkratky jsou ide\u00e1ln\u00ed mo\u017enost\u00ed, jak si zna\u010dn\u011b urychlit, a tak\u00e9 usnadnit pr\u00e1ci s dan\u00fdm programem.<\/p>\n <\/div>\n <\/div>\n\n\n

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Otev\u0159\u00edt \u00fa\u010det <\/strong>– Ctrl+O | P\u0159idat nov\u00fd \u00fa\u010det<\/strong>\u2009\u2014\u2009Ctrl+N | Zp\u011bt<\/strong>\u2009\u2014\u2009Ctrl+Z<\/p>\n <\/div>\n <\/div>\n\n\n

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Ve\u0161ker\u00fd seznam zkratek <\/strong>najdete na tomto odkaze<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Pokud chcete sv\u016fj \u010das v\u011bnovat jin\u00fdm v\u011bcem ne\u017e kampan\u00edm a jejich optimalizaci, nev\u00e1hejte n\u00e1s kontaktovat<\/a>.<\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Google Ads Editor je skv\u011bl\u00e1 vychyt\u00e1vka pro ty, kte\u0159\u00ed se denn\u011b v\u011bnuj\u00ed PPC reklam\u00e1m. Tato bezplatn\u00e1 aplikace od spole\u010dnosti Google v\u00e1m u\u0161et\u0159\u00ed spoustu \u010dasu a nav\u00edc v\u00e1m umo\u017en\u00ed pracovat v re\u017eimu offline, vytv\u00e1\u0159et reklamy a prov\u00e1d\u011bt rychle a snadno hromadn\u00e9 zm\u011bny.<\/p>\n","protected":false},"author":5,"featured_media":17536,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[278],"tags":[61,65,104],"class_list":["post-4397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","tag-google-ads","tag-google-nakupy","tag-ppc"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4397"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4397"}],"version-history":[{"count":5,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4397\/revisions"}],"predecessor-version":[{"id":17538,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4397\/revisions\/17538"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/17536"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4397"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4397"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}