{"id":4400,"date":"2021-03-31T05:40:00","date_gmt":"2021-03-31T03:40:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/marketingove-novinky-61\/"},"modified":"2022-12-08T13:21:50","modified_gmt":"2022-12-08T12:21:50","slug":"marketingove-novinky-61","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/marketingove-novinky-61\/","title":{"rendered":"Facebook m\u00e1 certifika\u010dn\u00ed kurzy a Instagram testuje novou samolepku"},"content":{"rendered":"        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Z marketingu u&nbsp;n\u00e1s a&nbsp;ve sv\u011bt\u011b<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Facebook<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/newsfeed.cz\/facebook-a-instagram-zavadi-spolecne-zpravy\/?fbclid=IwAR3hjQnuY2thrO3AxSGKi8_45tK35a1a1jIhj1YBvSwg4vQ2GoBHBXtM3OE\">Facebook<\/a> a&nbsp;Instagram zav\u00e1d\u00ed <strong>spole\u010dn\u00e9 zpr\u00e1vy<\/strong>.<\/li><li><a href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/02\/facebook-behem-tri-let-investuje-do-medii-miliardu-dolaru\/?fbclid=IwAR1XsTMVYOr-dPClVaq50P83j9X5VUcth4jejfIUGaqCsTcXHZlJj8jgrVc\">Facebook<\/a> se zav\u00e1zal, \u017ee b\u011bhem t\u0159\u00ed let investuje do <strong>medi\u00e1ln\u00edho pr\u016fmyslu <\/strong>nejm\u00e9n\u011b miliardu dolar\u016f.<\/li><li><a href=\"https:\/\/newsfeed.cz\/facebook-rozsiril-pristup-do-certifikacnich-kurzu-pro-spravce-skupin\/?fbclid=IwAR0qVZuSADiGJwplwcAvycTNepuMlYATH00xEBg5fN0ZipEPSYoZG3RE5ag\">Facebook<\/a> spustil <strong>5&nbsp;certifika\u010dn\u00edch kurz\u016f<\/strong> pro spr\u00e1vce skupin. Kurzy jsou bohu\u017eel v&nbsp;angli\u010dtin\u011b, pokud ale um\u00edte dob\u0159e anglicky, pus\u0165te se do&nbsp;toho!<\/li><li>Facebook podnik\u00e1 dal\u0161\u00ed kroky v&nbsp;<strong>omezen\u00ed politick\u00e9ho obsahu<\/strong> ve feedu. Nov\u011b roz\u0161i\u0159uje p\u0159\u00edstup k&nbsp;ovl\u00e1dac\u00edm prvk\u016fm, pomoc\u00ed kter\u00fdch lze omezit politick\u00e9 reklamy a&nbsp;zav\u00e1d\u00ed nov\u00e9 <a href=\"https:\/\/newsfeed.cz\/facebook-klade-nove-pozadavky-na-spusteni-politickych-reklam\/?fbclid=IwAR1Y01LZWma5G2wuSVEz0bqW6w2nIuw4S8SuOSUtT3W72UZbLI18flGZSHE\">po\u017eadavky<\/a>, kter\u00e9 budou muset politi\u010dt\u00ed inzerenti splnit.<\/li><li>Facebook odstartoval nov\u00fd sedmid\u00edln\u00fd <strong>video seri\u00e1l<\/strong>, pomoc\u00ed kter\u00e9ho chce social media mana\u017eer\u016fm poskytnout <a href=\"https:\/\/newsfeed.cz\/facebook-spousti-novou-video-serii-pro-social-media-manazery\/?fbclid=IwAR2H1GgFxzPNRTQzliU6-DLOg5mwgGQE7pkrtu4e8e8W87T6cTZEY3HJ-tg\">znalosti<\/a> a&nbsp;informace, d\u00edky kter\u00fdm dos\u00e1hnou nejlep\u0161\u00edch v\u00fdsledk\u016f.<\/li><li>Facebook chyst\u00e1 <a href=\"https:\/\/newsfeed.cz\/facebook-chysta-webinar-pro-inzerenty-ohledne-zmen-idfa\/?fbclid=IwAR3797WDiHjr7UCwq-TL0fL0c6wZ_90rAVlbsy3tlqsRoRrkDMEJSiqrTyM\">semin\u00e1\u0159<\/a> pro inzerenty v&nbsp;r\u00e1mci pl\u00e1novan\u00e9 <strong>aktualizace iOS 14<\/strong>.<\/li><li>Facebook testuje <strong>zelenou obrazovku<\/strong> ve <a href=\"https:\/\/newsfeed.cz\/facebook-testuje-zelenou-obrazovku-ve-stories\/?fbclid=IwAR23xxjhRKL7FsJbNeLvtgZhAZjxDWgMF31Zpfa9Nwve3a2lCmKnz1M2B9M\">Stories<\/a>.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Instagram<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/newsfeed.cz\/instagram-testuje-automaticke-titulky-ve-stories\/?fbclid=IwAR2brfIqBJz6A88YSA5QefHADsFJVjWAwrf9FwcmLzb5vhlqDd3KUx_pjDM\">Instagram<\/a> za\u010dal ve Stories testovat novou samolepku, kter\u00e1 generuje <strong>automatick\u00e9 titulky <\/strong>k&nbsp;va\u0161im vide\u00edm.<\/li><li>P\u00e1r tip\u016f, jak vyu\u017e\u00edt <a href=\"https:\/\/newsfeed.cz\/jak-vyuzit-instagram-v-kazde-fazi-prodejni-cesty\/?fbclid=IwAR1abU8-ASwl9K5G_movYN97U-Jj57S7EElxi13wP9Gs3Q5UstgIQ8mICjU\">Instagram<\/a> v&nbsp;ka\u017ed\u00e9 f\u00e1zi <strong>prodejn\u00ed cesty.<\/strong><\/li><li><a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/instagram-omezi-kontakty-teenageru-s-dospelymi-uzivateli__s288x15815.html?fbclid=IwAR3hGNh2m1r121SIr3B4usIYBgxLKiSJJuBcliOV6kPT0MfC5P3ufi4g7Zg\">Instagram<\/a> <strong>omez\u00ed kontakty<\/strong> teenager\u016f s&nbsp;dosp\u011bl\u00fdmi u\u017eivateli.<\/li><li>V\u00edte, jak\u00fd je na <a href=\"https:\/\/365tipu.cz\/2021\/03\/08\/tip1838-jaky-je-na-instagramu-rozdil-mezi-hashtagy-a-zminkami-oznacovanim-kompletni-prehled\/?fbclid=IwAR1RpZAsoNydnvsikjog34i_W4YcVHWrkN5Mesyy7yRQ_-T9tyK6XsmGGP0\">Instagramu<\/a> rozd\u00edl mezi <strong>hashtagy<\/strong> a&nbsp;<strong>zm\u00ednkami\/\u200bozna\u010dov\u00e1n\u00edm<\/strong>?<\/li><li><a href=\"https:\/\/newsfeed.cz\/instagram-zavede-koncepty-stories\/?fbclid=IwAR0t0C6OPovzaui2dZK2ycyzYJMSusH8KUQmiOsSReIyvXbRsoqHJQ2pV7I\">Instagram<\/a> u\u017e brzy p\u0159id\u00e1 novou mo\u017enost ulo\u017eit <strong>Stories<\/strong> jako koncept a&nbsp;zve\u0159ejnit ho pozd\u011bji.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Ostatn\u00ed soci\u00e1ln\u00ed s\u00edt\u011b<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Twitter<\/strong> p\u0159ich\u00e1z\u00ed s&nbsp;novinkami. Nov\u011b p\u0159ibude bal\u00ed\u010dek funkc\u00ed s&nbsp;n\u00e1zvem <a href=\"https:\/\/www.czechcrunch.cz\/2021\/02\/twitter-se-inspiruje-patreonem-a-predstavuje-model-pro-placene-sledovani-tvurcu\/?fbclid=IwAR1NH8wblOAveBnDLq2qxa7mLxfdoSD_ayxWSUmY46_mNEFLcWx_MGxq7tA\">Super Follow<\/a>.<\/li><li><strong>Canva<\/strong> kupuje \u010desk\u00fd n\u00e1stroj <a href=\"https:\/\/www.czechcrunch.cz\/2021\/02\/canva-kupuje-cesky-nastroj-smartmockups-popularni-online-aplikace-tim-opet-zjednodusi-grafickou-praci\/?fbclid=IwAR3hxLWnx7ZtcHeCFOLlco4V-yt-n-DnuKaEmukmEePHeGEanjzsZmv2U08\">Smartmockups<\/a>. Popul\u00e1rn\u00ed online aplikace t\u00edm op\u011bt zjednodu\u0161\u00ed grafickou pr\u00e1ci.<\/li><li><strong>WhatsApp <\/strong>p\u0159id\u00e1v\u00e1 na desktop individu\u00e1ln\u00ed <a href=\"https:\/\/newsfeed.cz\/whatsapp-pridava-na-desktop-individualni-audio-a-video-hovory\/?fbclid=IwAR2yere0rhT8XJ4DdnrjzKeH0QvC2ACS6CoaN3OhzkiItGtLqfMtYQu8WDY\">audio<\/a> a&nbsp;video hovory.<\/li><li><strong>Clubhouse<\/strong> v&nbsp;\u010cesku. Pod\u00edvejte se, jak si <a href=\"https:\/\/tyinternety.cz\/socialni-site\/clubhouse-v-cesku-jak-si-vedla-socialni-sit-pro-vyvolene-prvni-mesic\/?fbclid=IwAR15uiu6xnNLWarn1lqVEuJiTiJAuj65DoMfyikLiKsswC0SFUJezTamuC4\">vedla<\/a> soci\u00e1ln\u00ed s\u00ed\u0165 pro vyvolen\u00e9 prvn\u00ed&nbsp;m\u011bs\u00edc.<\/li><li>Soci\u00e1ln\u00ed s\u00ed\u0165 <strong>Twitter<\/strong> p\u0159ich\u00e1z\u00ed s&nbsp;dal\u0161\u00ed novinkou\u2009\u2014\u2009<a href=\"https:\/\/forbes.cz\/twitter-otevira-zobak-tweety-mu-nestaci-chce-byt-i-clubhousem\/\">Twitter Spaces<\/a>, kter\u00e1 funguje stejn\u011b jako \u201croomky\u201d na Clubhousu. Moment\u00e1ln\u011b ji m\u00e1 k&nbsp;dispozici jen p\u00e1r u\u017eivatel\u016f, p\u0159\u00ed\u0161t\u00ed dubna by ji m\u011bli m\u00edt i&nbsp;ostatn\u00ed.<\/li><li>U\u017e jste sly\u0161eli o&nbsp;hern\u00ed <a href=\"https:\/\/forbes.cz\/roblox-je-navykovy-vase-deti-v-nem-vidi-novy-youtube-a-muzou-na-nem-vydelat-miliony\/\">platform\u011b<\/a>\/\u200bsoci\u00e1ln\u00ed s\u00edti <strong>Roblox<\/strong>? Najdete tam p\u0159edev\u0161\u00edm puber\u0165\u00e1ky, kte\u0159\u00ed na n\u00ed mohou vytv\u00e1\u0159et a&nbsp;prod\u00e1vat vlastn\u00ed hry.<\/li><li>TikTok zaplat\u00ed <strong>pokutu<\/strong> 92 milion\u016f dolar\u016f za <a href=\"https:\/\/tyinternety.cz\/fastnews\/tiktok-pristoupil-na-dohodu-za-udajne-poruseni-soukromi-americkych-deti-zacaluje-92-milionu-dolaru\/?fbclid=IwAR1sye2FCFBTXFqwSnVgBVtXL__TiXDVACh_-sr88Qxt62OXIWwwUKoGtRY\">poru\u0161en\u00ed soukrom\u00ed<\/a> u&nbsp;nezletil\u00fdch u\u017eivatel\u016f.<\/li><li>Pozor, pozor! <strong>Clubhouse<\/strong> l\u00e1k\u00e1 firmy, pomalu se rozj\u00ed\u017ed\u00ed <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/03\/clubhouse-laka-firmy-pomalu-se-rozjizdi-sponzoring\/?fbclid=IwAR26jI5Bf1B5CoASYDD-V7g1Ibm5RFbbPSg-QkHfBTK9S1LyTlfyCWrzFxE\">sponzoring<\/a>.<\/li><li>Seznamovac\u00ed aplikace <strong>Tinder<\/strong> zav\u00e1d\u00ed kontrolu \u00fa\u010dt\u016f, aby ochr\u00e1nil sv\u00e9 <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/tinder-zavadi-kontrolu-uctu--aby-ochranil-sve-uzivatele-pred-nebezpecnymi-osobami__s288x15810.html?fbclid=IwAR1b_CjjPCoT8rCeAMe5vgCtQKQALXYlkASgWBu4vO3aqDEJTZmjngUnvY8\">u\u017eivatele<\/a> p\u0159ed nebezpe\u010dn\u00fdmi osobami.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Dal\u0161\u00ed zaj\u00edmavosti<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Bolt<\/strong> expanduje. Se sv\u00fdmi tax\u00edky nov\u011b vstupuje do <a href=\"https:\/\/www.czechcrunch.cz\/2021\/02\/bolt-pokracuje-v-expanzi-po-cesku-se-svymi-taxiky-nove-vstupuje-do-ceskych-budejovic\/?fbclid=IwAR1efgqL75GAKGg7O1lB6WFdxMyIqAXueiLrS7o_4DOMeL_m21STGZp2L5k\">\u010cesk\u00fdch Bud\u011bjovic<\/a>.<\/li><li><a href=\"https:\/\/tyinternety.cz\/startupy-a-byznysy\/deset-nejcennejsich-znacek-na-svete-tak-trochu-bez-prekvapeni\/?fbclid=IwAR1FYyvgjSFvKnfwgtreENYfrw2IU_JIfPN1lrjeRVPUvKX3b9NxNoMmNJQ\">Seznam<\/a> deseti <strong>nejhodnotn\u011bj\u0161\u00edch zna\u010dek<\/strong> na&nbsp;sv\u011bt\u011b.<\/li><li><strong>McDonald\u2019s<\/strong> uzav\u00edr\u00e1 partnerstv\u00ed s&nbsp;<a href=\"https:\/\/www.czechcrunch.cz\/2021\/03\/mcdonalds-uzavira-partnerstvi-s-beyond-meat-pro-rostlinne-maso-v-cesku-chysta-vegetariansky-burger\/?fbclid=IwAR2W04d5YqInok-Hi5DtIn_QrhpGKv-Fe357CLaSAM9naRmcE9oIazyvhCA\">Beyond Meat<\/a> a&nbsp;chyst\u00e1 v&nbsp;\u010desku vegetari\u00e1nsk\u00fd burger.<\/li><li><strong>Tesla<\/strong> p\u0159i\u0161la o&nbsp;prvn\u00ed m\u00edsto v&nbsp;\u017eeb\u0159\u00ed\u010dku nejprod\u00e1van\u011bj\u0161\u00edch elektromobil\u016f na <a href=\"https:\/\/www.czechcrunch.cz\/2021\/02\/tesla-prisla-o-vedeni-na-cinskem-trhu-zada-ji-ukazuje-elektricka-krabicka-za-necelych-100-tisic-korun\/?fbclid=IwAR3hjQnuY2thrO3AxSGKi8_45tK35a1a1jIhj1YBvSwg4vQ2GoBHBXtM3OE\">\u010d\u00ednsk\u00e9m trhu<\/a>.<\/li><li>Brandov\u00e9 vs. direct response kampan\u011b: Co <a href=\"https:\/\/newsfeed.cz\/brandove-vs-direct-response-kampane-co-funguje-lepe\/?fbclid=IwAR3OUVS0dglJGDRSu4ITEwwjex1IV-myx-9Eodk7LPBtg8qvpATcYh1SGgg\">funguje<\/a> l\u00e9pe?<\/li><li>Internetov\u00fd prohl\u00ed\u017ee\u010d <strong>Chrome<\/strong> p\u0159estane nejpozd\u011bji za\u010d\u00e1tkem p\u0159\u00ed\u0161t\u00edho roku podporovat <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/03\/google-upresnil-postoj-k-nahrade-cookies\/?fbclid=IwAR3lZFLD5o6GxfLHHgdtc3OZUtJAvxrKQl5YWfBsBjPOAnOJHceT3Cbl2QA\">cookies<\/a> t\u0159et\u00edch stran.<\/li><li><strong>Netflix<\/strong> spou\u0161t\u00ed novou mobiln\u00ed <a href=\"https:\/\/tyinternety.cz\/fastnews\/netflix-spustil-novou-funkci-tiktokovou-variaci-fast-laughs\/?fbclid=IwAR3Vbst4gAg-sh34BbYHVbP9tJvuaTh0YHBJfx4RIRXlfnBzFarPcCdhLGg\">funkci<\/a>, d\u00edky kter\u00e9 se mohou p\u0159edplatitel\u00e9 pod\u00edvat na kr\u00e1tk\u00e9 vtipn\u00e9 kl\u00edpky, ani\u017e by museli sledovat cel\u00fd seri\u00e1l nebo&nbsp;film.<\/li><li><a href=\"https:\/\/forbes.cz\/pandemicka-revoluce-u-apple-takhle-odemknete-iphony-i-s-respiratorem-na-obliceji\/\">Odemknout<\/a> iPhone s&nbsp;respir\u00e1torem na obli\u010deji? S&nbsp;nov\u00fdm opera\u010dn\u00edm syst\u00e9mem <strong>Apple<\/strong> <strong>iOS 14.5<\/strong> to bude hra\u010dka.<\/li><li>P\u0159i vstupu p\u0159ilo\u017e\u00edte telefon, vyberete zbo\u017e\u00ed a&nbsp;odejdete. <strong>Amazon<\/strong> otev\u0159el v&nbsp;Lond\u00fdn\u011b prvn\u00ed <a href=\"https:\/\/www.czechcrunch.cz\/2021\/03\/amazon-otevrel-svuj-prvni-supermarket-v-evrope-v-londyne-budou-zakaznici-platit-bez-pokladen\/?fbclid=IwAR3roIPG8qAJ4YUX-v-XEm3yzZeZXoNCRlu4Ms56rEEORW8g_WfZ9R6em60\">automatizovanou<\/a> prodejnu.<\/li><li>Dal\u0161\u00ed miliardy pro <a href=\"https:\/\/www.czechcrunch.cz\/2021\/03\/dalsi-miliardy-pro-vzdusne-taxiky-budoucnosti-volocopter-chce-prvni-cestujici-prepravovat-jiz-za-dva-roky\/?fbclid=IwAR3IuO6IpA5OT_42BQjjxE4u7q2ZOvgnBy4l-Q9imfWUJ-3fPIcRNx05A2Q\">vzdu\u0161n\u00e9 tax\u00edky<\/a> budoucnosti. <strong>Volocopter<\/strong> chce prvn\u00ed cestuj\u00edc\u00ed p\u0159epravovat ji\u017e za dva&nbsp;roky.<\/li><li><strong>Apple<\/strong> stav\u00ed v&nbsp;N\u011bmecku velk\u00e9 <a href=\"https:\/\/www.czechcrunch.cz\/2021\/03\/apple-stavi-v-nemecku-velke-vyvojove-centrum-pro-sve-cipy-investuje-do-nej-pres-miliardu-eur\/?fbclid=IwAR3tO3JPk0dHrh4chScvgaU-HxPs-Q95479tliV-UffbWQZJGdYMRSQd1zE\">v\u00fdvojov\u00e9 centrum<\/a> pro sv\u00e9&nbsp;\u010dipy.<\/li><li><strong>Netflix<\/strong> testuje <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/03\/videosluzba-netflix-chce-zakrocit-proti-sdileni-hesel\/?fbclid=IwAR26jI5Bf1B5CoASYDD-V7g1Ibm5RFbbPSg-QkHfBTK9S1LyTlfyCWrzFxE\">funkci<\/a>, kter\u00e1 u&nbsp;div\u00e1ka ov\u011b\u0159\u00ed, zda sd\u00edl\u00ed dom\u00e1cnost s&nbsp;majitelem \u00fa\u010dtu<\/li><li><strong>Bitcoin<\/strong> poprv\u00e9 poko\u0159il <a href=\"https:\/\/www.czechcrunch.cz\/2021\/03\/dalsi-meta-pokorena-bitcoin-po-mensim-propadu-zase-roste-a-prekrocil-hranici-60-000-dolaru\/?fbclid=IwAR01OvuBtYpdcdAMPSU49JATPAfufmCe6jocgsG6svuL_TLdy6UVgTn26V0\">hranici<\/a> 60 tis\u00edc dolar\u016f.<\/li><li>Vznikl nov\u00fd \u010desk\u00fd projekt <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/03\/odstartoval-kuratorovany-online-katalog-tenisek-flexdog\/?fbclid=IwAR1abU8-ASwl9K5G_movYN97U-Jj57S7EElxi13wP9Gs3Q5UstgIQ8mICjU\">FlexDog<\/a>, kur\u00e1torovan\u00fd <strong>online katalog tenisek<\/strong>, kter\u00fd m\u00e1 n\u00e1v\u0161t\u011bvn\u00edk\u016fm zjednodu\u0161it n\u00e1kup.<\/li><li><strong>Kofola<\/strong> roz\u0161i\u0159uje sv\u00e9 portfolio. Man\u017eel\u00e9 Samarasovi z\u00edskali men\u0161inov\u00fd pod\u00edl ve spole\u010dnosti <a href=\"https:\/\/www.mediaguru.cz\/clanky\/2021\/03\/manzele-samarasovi-majetkove-vstupuji-do-tierra-verde\/?fbclid=IwAR14ORrFgqCscwIkaa5eL3VoJkSSnU_8cXCqA-TxIEpl_IQCDdAdiDbu2Tg\">Tierra Verde<\/a>, kter\u00e1 vyr\u00e1b\u00ed ekodrogerii.<\/li><li><strong>Heureka<\/strong> <strong>Group<\/strong> koupila <a href=\"https:\/\/www.mediar.cz\/heureka-group-koupila-dataweps-tvurce-nastroju-pro-e-shopy\/?fbclid=IwAR2Iv7YQ_BsoFXS_N7vxIu5Yel-XoAyVg_qBfeU3TP6ocpgMQgeFM5lqDm4\">Dataweps<\/a>, tv\u016frce n\u00e1stroj\u016f pro e\u2011shopy.<\/li><li><strong>Z\u00e1silkovna<\/strong> za\u010d\u00edn\u00e1 <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/zasilkovna-prida-k-novym-prodejnam-lidlu-sve-z-boxy__s288x15809.html?fbclid=IwAR0ybnbSEiifDZoYMSXGFraJyVclw9Fmwj6qPWnpVecCJO-Yxj_NXXRGpcs\">spolupracovat<\/a> s&nbsp;Lidlem.<\/li><li><strong>IKEA<\/strong> vytvo\u0159ila <a href=\"https:\/\/www.focus-age.cz\/m-journal\/aktuality\/katalog-s-nabytkem-k-poslechu--ikea-vytvorila-jeho-audio-verzi__s288x15806.html?fbclid=IwAR0KBPIClWBrRFdlmPdKdQqAV8WEw7DsSC1mVA8A5XtY-tdKdnNCZgiTWH8\">audio verzi<\/a> katalogu s&nbsp;n\u00e1bytkem.<\/li><li><strong>Seznam.cz<\/strong> spustil nov\u00fd <a href=\"https:\/\/tyinternety.cz\/fastnews\/seznam-cz-spustil-novy-web-pro-vyvojare\/?fbclid=IwAR1xtudmKsSpfE9y0hVYbF4i82NSeM1Qiw2M46ShkPqtI-XdzJnCQa5zaG4\">web<\/a> pro v\u00fdvoj\u00e1\u0159e.<\/li><li><strong>Google<\/strong> spou\u0161t\u00ed pro ve\u0159ejnost nov\u00fd <a href=\"https:\/\/tyinternety.cz\/fastnews\/google-career-certificates-vas-pripravi-na-pracovni-pozice-budoucnosti-ziskat-muzete-i-stipendium\/?fbclid=IwAR26iqZZZ4M6cewzuYFvsvyfJ4aB9YJQi24Oq04KOIBh464u8hbNIZidGhQ\">vzd\u011bl\u00e1vac\u00ed program<\/a> Google Career Certificates, kter\u00fd pom\u016f\u017ee z\u00e1jemc\u016fm z\u00edskat praktick\u00e9 profesn\u00ed dovednosti pot\u0159ebn\u00e9 v&nbsp;rostouc\u00edch a&nbsp;\u017e\u00e1dan\u00fdch oborech, jako jsou IT podpora, projektov\u00fd management, datov\u00e1 analytika nebo UX design<\/li><li><strong>Heureka.cz<\/strong> upravuje podm\u00ednky slu\u017eby <a href=\"https:\/\/blog.heureka.cz\/2021\/03\/25\/upravujeme-podminky-sluzby-overeno-zakazniky\/?fbclid=IwAR0N4OMWTFmd90MYKWdKk-bA5E1Zeh3CpsvXMC5-UdxqB0x5-o3k0afo2sU\">Ov\u011b\u0159eno z\u00e1kazn\u00edky<\/a>.<\/li><li>Za\u010dalo <strong>s\u010d\u00edt\u00e1n\u00ed lidu<\/strong>. Tentokr\u00e1t m\u016f\u017eete dotazn\u00edk vyplnit <a href=\"https:\/\/www.czechcrunch.cz\/2021\/03\/po-deseti-letech-zacina-scitani-lidu-tentokrat-je-hlavne-digitalni-a-dotaznik-ma-polovinu-otazek\/?fbclid=IwAR3TjJvr1bZr2GRBgPltRZ2QpTIr3sXGmgA05s8k5mpGT9QqiVAp7UMkQdg\">online<\/a> a&nbsp;najdete v&nbsp;n\u011bm jen polovinu ot\u00e1zek.<\/li><li>P\u0159i nehod\u011b vrtuln\u00edku zahynul <strong>Petr Kellner <\/strong>&#8211; nejbohat\u0161\u00ed \u010cech, kter\u00fd vlastnil spole\u010dnost <a href=\"https:\/\/forbes.cz\/zemrel-petr-kellner\/\">PPF Group<\/a>.<\/li><li><strong>Tesla<\/strong> za\u010dala p\u0159ij\u00edmat platby v&nbsp;<a href=\"https:\/\/www.czechcrunch.cz\/2021\/03\/tesla-zacala-prijimat-platby-v-bitcoinech-nebude-je-prevadet-na-dolary-takze-muze-vice-vydelat-ale-i-ztratit\/?fbclid=IwAR26iqZZZ4M6cewzuYFvsvyfJ4aB9YJQi24Oq04KOIBh464u8hbNIZidGhQ\">bitcoinech<\/a>. Nebude je p\u0159ev\u00e1d\u011bt na dolary, tak\u017ee m\u016f\u017ee v\u00edce vyd\u011blat, ale i&nbsp;ztratit.<\/li><li>Nov\u011b m\u016f\u017eete <a href=\"https:\/\/blog.seznam.cz\/2021\/03\/nove-muzete-spravovat-svuj-firemni-profil-primo-na-mapy-cz\/?fbclid=IwAR23xxjhRKL7FsJbNeLvtgZhAZjxDWgMF31Zpfa9Nwve3a2lCmKnz1M2B9M\">spravovat<\/a> sv\u016fj firemn\u00ed profil p\u0159\u00edmo na <strong>Mapy.cz<\/strong>.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Ze \u017eivota marketingov\u00e9 agentury BESTETO<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Tvorba a&nbsp;vyklik\u00e1v\u00e1n\u00ed jednotliv\u00fdch kampan\u00ed, sestav nebo reklam dok\u00e1\u017ee ob\u010das \u010dlov\u011bku zabrat hodn\u011b \u010dasu. Google na to myslel a&nbsp;vytvo\u0159il aplikaci s&nbsp;n\u00e1zvem <strong>Google Ads Editor<\/strong>, kter\u00e1 usnadn\u00ed pr\u00e1ci jak e\u2011shopa\u0159\u016fm, tak i&nbsp;marke\u0165\u00e1k\u016fm, pro kter\u00e9 jsou reklamn\u00ed kampan\u011b ned\u00edlnou sou\u010d\u00e1st\u00ed ka\u017ed\u00e9ho dne. Sepsali jsme p\u00e1r tip\u016f, jak b\u00fdt je\u0161t\u011b <strong>efektivn\u011bj\u0161\u00ed<\/strong> p\u0159i pr\u00e1ci s&nbsp;t\u00edmto <a href=\"https:\/\/www.besteto.cz\/google-ads-editor\">n\u00e1strojem<\/a>.<\/li><li>P\u0159ipravili jsme si pro v\u00e1s souhrn v\u0161ech <strong>reklamn\u00edch form\u00e1t\u016f<\/strong> <strong>na <\/strong><a href=\"https:\/\/www.besteto.cz\/reklamni-formaty-na-facebooku?fbclid=IwAR1U1mp-4BMXkMlTgkNiM63XvrbyzEt7tn-ZpBQJsyO5aGkfywvKjNBaN5A\">Facebooku<\/a>, kter\u00e9 m\u016f\u017eete pou\u017e\u00edt. V\u00edte, jak\u00e9 to&nbsp;jsou?<\/li><li>Nato\u010dili jsme dal\u0161\u00ed d\u00edl <a href=\"https:\/\/www.besteto.cz\/podcast-optimalizace-obrazku-srovnavace-zbozi\">Oran\u017e\u00e1dy<\/a>! Tentokr\u00e1t na t\u00e9ma <strong>optimalizace obr\u00e1zk\u016f<\/strong> pro vyhled\u00e1va\u010de zbo\u017e\u00ed. Tak\u017ee pokud inzerujete na zbo\u017e\u00e1c\u00edch, nasa\u010fte si sluch\u00e1tka a&nbsp;hur\u00e1 do&nbsp;toho!<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe allow=\"autoplay\" scrolling=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1010315815&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" loading=\"lazy\"><\/iframe>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Vyhled\u00e1va\u010d zbo\u017e\u00ed Biano<\/strong> p\u0159i\u0161el s&nbsp;novou <a href=\"https:\/\/www.besteto.cz\/biano-button\">funkc\u00ed<\/a>, kter\u00e1 nab\u00eddne z\u00e1kazn\u00edk\u016fm podobn\u00e9 produkty z&nbsp;va\u0161eho e\u2011shopu.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dal\u0161\u00ed v\u00e1rka marketingov\u00fdch novinek je tady. Facebook pl\u00e1nuje semin\u00e1\u0159 pro inzerenty v r\u00e1mci pl\u00e1novan\u00e9 aktualizace iOS 14, kter\u00fd prob\u011bhne 6. dubna 2021. Instagram za\u010dal testovat ve Stories novou samolepku, kter\u00e1 generuje automatick\u00e9 titulky k vide\u00edm.<\/p>\n","protected":false},"author":5,"featured_media":17496,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[16],"tags":[7,75,82],"class_list":["post-4400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","tag-facebook","tag-instagram","tag-marketingove-novinky"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4400"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4400"}],"version-history":[{"count":3,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4400\/revisions"}],"predecessor-version":[{"id":17500,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4400\/revisions\/17500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/17496"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}