{"id":4427,"date":"2021-01-18T12:41:00","date_gmt":"2021-01-18T11:41:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/jak-stanovit-cenu-produktu\/"},"modified":"2024-11-19T15:01:30","modified_gmt":"2024-11-19T14:01:30","slug":"jak-stanovit-cenu-produktu","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/jak-stanovit-cenu-produktu\/","title":{"rendered":"Cenov\u00e9 strategie aneb jak spr\u00e1vn\u011b stanovit cenu produktu"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Stanovit spr\u00e1vnou cenu produktu m\u016f\u017ee b\u00fdt ob\u010das skute\u010dn\u00fdm o\u0159\u00ed\u0161kem jak pro za\u010d\u00ednaj\u00edc\u00ed, tak i&nbsp;pro ost\u0159\u00edlen\u00e9 podnikatele. Nikdo toti\u017e nechce sv\u00e9 produkty prod\u00e1vat pod cenou. Proto jsme si pro v\u00e1s p\u0159ipravili \u010dl\u00e1nek, ve kter\u00e9m v\u00e1m p\u0159edstav\u00edme r\u016fzn\u00e9 cenov\u00e9 strategie.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><strong>Rozcestn\u00edk<\/strong><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong><a href=\"#Co%20je%20to%20cena\">Co je to&nbsp;cena<\/a><\/strong><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong><a href=\"#Pro%C4%8D%20je%20cena%20d%C5%AFle%C5%BEit%C3%A1?\">Pro\u010d je cena d\u016fle\u017eit\u00e1?<\/a><\/strong><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong><a href=\"#C%C3%ADle%20stanoven%C3%AD%20ceny\">C\u00edle stanoven\u00ed ceny<\/a><\/strong><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong><a href=\"#Metody%20stanoven%C3%AD%20ceny\">Metody stanoven\u00ed ceny<\/a><\/strong><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong><a href=\"#Jak%20spr%C3%A1vn%C4%9B%20nacenit%20produkty\">Jak spr\u00e1vn\u011b nacenit produkty<\/a><\/strong><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong><a href=\"#Slovn%C3%AD%C4%8Dek%20pojm%C5%AF\">Slovn\u00ed\u010dek pojm\u016f<\/a><\/strong><\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/calendly.com\/besteto\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"269\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/banner-besteto-pricing-1024x269.png\" alt class=\"wp-image-25151\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/banner-besteto-pricing-1024x269.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/banner-besteto-pricing-300x79.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/banner-besteto-pricing-768x202.png 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/banner-besteto-pricing.png 1123w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"Co je to cena\" name=\"Co%20je%20to%20cena\">Co je to&nbsp;cena<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Cena je \u010d\u00e1stka pen\u011bz \u00fa\u010dtovan\u00e1 za produkt nebo slu\u017ebu. <\/strong>V&nbsp;\u017e\u00e1dn\u00e9m p\u0159\u00edpad\u011b se v\u0161ak cena nerovn\u00e1 hodnot\u011b zbo\u017e\u00ed. Mus\u00edme br\u00e1t ohled na to, \u017ee cena m\u00e1 pro ka\u017ed\u00e9ho z\u00e1kazn\u00edka jin\u00fd v\u00fdznam.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>N\u011bkter\u00e9 z\u00e1kazn\u00edky mohou n\u00edzk\u00e9 ceny od n\u00e1kupu odradit, vysok\u00e9 zase p\u0159il\u00e1kat.<\/p>\n  <\/div>\n      <\/div>\n<\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V\u017edy ale <strong>z\u00e1le\u017e\u00ed na typu z\u00e1kazn\u00edka a&nbsp;sortimentu, kter\u00fd vyhled\u00e1vaj\u00ed.<\/strong> N\u00edzkou cenu uv\u00edtaj\u00ed z\u00e1kazn\u00edci, kte\u0159\u00ed jsou ochotni slevit z&nbsp;n\u00e1rok\u016f na kvalitu a&nbsp;je pro n\u011b d\u016fle\u017eit\u00e9, aby dan\u00fd v\u00fdrobek poslou\u017eil aktu\u00e1ln\u00ed pot\u0159eb\u011b. Odradit to m\u016f\u017ee z\u00e1kazn\u00edky, kte\u0159\u00ed vyhled\u00e1vaj\u00ed pr\u00e9miov\u00e9 zbo\u017e\u00ed a&nbsp;o\u010dek\u00e1vaj\u00ed od n\u011bj kvalitu p\u0159im\u011b\u0159enou cen\u011b.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"Pro\u010d je cena d\u016fle\u017eit\u00e1?\" name=\"Pro%C4%8D%20je%20cena%20d%C5%AFle%C5%BEit%C3%A1?\">Pro\u010d je cena d\u016fle\u017eit\u00e1?<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Cena je nejd\u016fle\u017eit\u011bj\u0161\u00ed faktor, kter\u00fd <strong>ovliv\u0148uje popt\u00e1vku po zbo\u017e\u00ed<\/strong>. Pokud je cena nastavena spr\u00e1vn\u011b, pak nast\u00e1v\u00e1 shoda mezi hodnotou v\u00fdrobku pro z\u00e1kazn\u00edka a&nbsp;z\u00e1jmem prodejce \u010di v\u00fdrobce dan\u00e9ho v\u00fdrobku.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"C\u00edle stanoven\u00ed ceny\" name=\"C%C3%ADle%20stanoven%C3%AD%20ceny\">C\u00edle stanoven\u00ed ceny<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159ed t\u00edm, ne\u017e v\u016fbec za\u010dneme s&nbsp;cenou pracovat, je pot\u0159eba se zam\u011b\u0159it na v\u0161eobecn\u00e9 c\u00edle, kter\u00e9 s&nbsp;sebou cena p\u0159in\u00e1\u0161\u00ed. <strong>Mezi nej\u010dast\u011bj\u0161\u00ed c\u00edle pat\u0159\u00ed nap\u0159\u00edklad:<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">1. Zisk<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zisk je pro mnoho obchodn\u00edk\u016f p\u0159i stanoven\u00ed ceny rozhoduj\u00edc\u00ed faktor. Jedn\u00e1 se o&nbsp;stanoven\u00ed ceny, p\u0159i kter\u00e9 budou pokryty v\u0161echny <strong>n\u00e1klady spojen\u00e9 s&nbsp;prodejem v\u00fdrobku<\/strong> (spot\u0159eba materi\u00e1lu, zam\u011bstnanci, prostory, apod.)<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">2. Tr\u017en\u00ed&nbsp;pod\u00edl<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tento c\u00edl je ur\u010den sp\u00ed\u0161e pro zku\u0161en\u00e9 obchodn\u00edky, kte\u0159\u00ed v\u011bd\u00ed, jak na to. Princip spo\u010d\u00edv\u00e1 v&nbsp;tom, \u017ee se obchodn\u00edk sna\u017e\u00ed p\u0159il\u00e1kat z\u00e1kazn\u00edky <strong>na n\u00edzkou po\u010d\u00e1te\u010dn\u00ed cenu<\/strong>. P\u0159\u00edli\u0161 n\u00edzk\u00e1 cena m\u016f\u017ee m\u00edt za n\u00e1sledek to, \u017ee bude obchodn\u00edk prod\u011bl\u00e1vat. Jakmile ale dos\u00e1hne v\u00fdznamn\u00e9ho postaven\u00ed na trhu, m\u016f\u017ee si tuto ztr\u00e1tu vykompenzovat a&nbsp;<strong>nav\u00fd\u0161it cenu dan\u00e9ho produktu.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tento c\u00edl je pro n\u011bkter\u00e9 obchodn\u00edky nemor\u00e1ln\u00ed, proto\u017ee m\u00e1 za c\u00edl <strong>vy\u0159adit z&nbsp;trhu ty obchodn\u00edky,<\/strong> kte\u0159\u00ed nemohou s&nbsp;n\u00edzkou cenou konkurovat. D\u00e1le tady existuj\u00ed jist\u00e1 \u00faskal\u00ed. Pokud p\u0159ijde dal\u0161\u00ed hr\u00e1\u010d na trh a&nbsp;ud\u011bl\u00e1 to stejn\u00e9 jako obchodn\u00edk p\u0159ed n\u00edm, tak se m\u016f\u017ee st\u00e1t, \u017ee dan\u00fd v\u00fdrobek bude tak pod tr\u017en\u00ed cenou, \u017ee se obchodn\u00edk\u016fm nevyplat\u00ed ho nad\u00e1le prod\u00e1vat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">3. R\u016fst objemu prodeje<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jedn\u00e1 se p\u0159edev\u0161\u00edm o&nbsp;kr\u00e1tkodob\u00fd c\u00edl (nap\u0159. <strong>Black Friday). Tyto akce<\/strong> maj\u00ed za \u00fakol vyprodat zbo\u017e\u00ed, kter\u00e9 ji\u017e del\u0161\u00ed dobu le\u017e\u00ed na sklad\u011b. C\u00edlem t\u00e9to metody nen\u00ed zisk jako takov\u00fd, c\u00edlem je zajistit dostatek m\u00edsta na sklad\u011b pro nov\u011b p\u0159\u00edchoz\u00ed zbo\u017e\u00ed. Tato metoda se nej\u010dast\u011bji pou\u017e\u00edv\u00e1 ke konci&nbsp;roku.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">4. Maximalizace zisku<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jedn\u00e1 se o&nbsp;metodu, kter\u00e1 m\u00e1 za c\u00edl <strong>maximalizovat celkov\u00e9 tr\u017eby z&nbsp;prodeje v\u00fdrobku<\/strong> k&nbsp;vynalo\u017een\u00fdm n\u00e1klad\u016fm.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jestli\u017ee prod\u00e1v\u00e1te produkt za 1&nbsp;200 K\u010d a&nbsp;zjist\u00edte, \u017ee po dan\u00e9m produktu je neobvykl\u00e1 popt\u00e1vka a&nbsp;nikdo jej nem\u00e1 na sklad\u011b krom\u011b v\u00e1s, m\u016f\u017eete si zv\u00fd\u0161it cenu v\u00fdrobku, dokud ho zase n\u011bkdo nebude m\u00edt skladem.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n<\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V tomto p\u0159\u00edpad\u011b myslete na cenovou citlivost z\u00e1kazn\u00edk\u016f. Mo\u017en\u00e1 si u&nbsp;v\u00e1s z\u00e1kazn\u00edci nakoup\u00ed, jeliko\u017e maj\u00ed pot\u0159ebu dan\u00fd v\u00fdrobek m\u00edt. Nicm\u00e9n\u011b a\u017e bude v\u00fdrobek zase skladem, nakoup\u00ed ho levn\u011bji u&nbsp;n\u011bkoho jin\u00e9ho. Tuto metodu jste mohli vid\u011bt na vlastn\u00ed o\u010di v&nbsp;minul\u00e9m roce, kdy byla obrovsk\u00e1 popt\u00e1vka <strong>po dezinfek\u010dn\u00edch p\u0159\u00edpravc\u00edch<\/strong>. Obchodn\u00edci, kte\u0159\u00ed dan\u00e9 produkty m\u011bly skladem je prod\u00e1valy za p\u0159emr\u0161t\u011bn\u00e9 ceny. Dezinfek\u010dn\u00ed gel, jeho\u017e b\u011b\u017en\u00e1 cena <strong>se pohybuje okolo 60 K\u010d, <\/strong>st\u00e1l na za\u010d\u00e1tku pandemie <strong>a\u017e 300 K\u010d<\/strong>. To je o<strong> 500&nbsp;% v\u00edc ne\u017e obvykle.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">5. Pr\u00e9miov\u00e9 zbo\u017e\u00ed<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Cena za zbo\u017e\u00ed je v&nbsp;tomto p\u0159\u00edpad\u011b \u00fam\u011brn\u00e1 kvalit\u011b v\u00fdrobku. Vysok\u00e1 cena \u010dasto vzbuzuje u&nbsp;z\u00e1kazn\u00edka <strong>dojem vysok\u00e9 kvality a&nbsp;pr\u00e9miov\u00e9ho v\u00fdrobku<\/strong>. M\u016f\u017eeme si vz\u00edt p\u0159\u00edklad t\u0159eba ze <strong>spole\u010dnosti Apple<\/strong>, kde je jasn\u011b vid\u011bt, \u017ee se jedn\u00e1 o&nbsp;pr\u00e9miov\u00e9 zbo\u017e\u00ed, u&nbsp;kter\u00e9ho si z\u00e1kazn\u00edk r\u00e1d p\u0159iplat\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"Metody stanoven\u00ed ceny\" name=\"Metody%20stanoven%C3%AD%20ceny\">Metody stanoven\u00ed ceny<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Existuje spousta metod, podle kter\u00fdch lze stanovit cena produkt\u016f a&nbsp;slu\u017eeb. <strong>Ka\u017ed\u00e1 metoda m\u00e1 sv\u00e1 pro a&nbsp;proti, <\/strong>proto nen\u00ed mo\u017en\u00e9 \u0159\u00edci, kter\u00e1 je ta nejlep\u0161\u00ed. Ka\u017ed\u00fd nav\u00edc podnik\u00e1 trochu jinak a&nbsp;m\u00e1 jin\u00e9 zku\u0161enosti, tak\u017ee ta stejn\u00e1 metoda nemus\u00ed b\u00fdt vhodn\u00e1 pro jin\u00e9ho obchodn\u00edka ve stejn\u00e9m odv\u011btv\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"#1.%20N%C3%A1kladov%C4%9B%20orientovan%C3%A1%20cena\">N\u00e1kladov\u011b orientovan\u00e1 cena<\/a><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"#2.%20Popt%C3%A1vkov%C4%9B%20orientovan%C3%A1%20cena\">Popt\u00e1vkov\u011b orientovan\u00e1 cena<\/a><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"#3.%20Konkuren%C4%8Dn%C4%9B%20orientovan%C3%A1%20cena\">Konkuren\u010dn\u011b orientovan\u00e1 cena<\/a><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"#4.%20Strategie%20n%C3%ADzk%C3%BDch%20cen\">Strategie n\u00edzk\u00fdch cen<\/a><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"#5.%20Cenov%C3%A1%20strategie%20skimming\">Cenov\u00e1 strategie skimming<\/a><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"#6.%20Penetra%C4%8Dn%C3%AD%20cenov%C3%A1%20strategie\">Penetra\u010dn\u00ed cenov\u00e1 strategie<\/a><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"#7.%20Presti%C5%BEn%C3%AD%20cena\">Presti\u017en\u00ed cena<\/a><\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><a href=\"#8.%20Cenov%C3%A1%20psychologick%C3%A1%20strategie\">Cenov\u00e1 psychologick\u00e1 strategie<\/a><\/li>\n  <\/div>\n      <\/div>\n<\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"1. N\u00e1kladov\u011b orientovan\u00e1 cena\" name=\"1.%20N%C3%A1kladov%C4%9B%20orientovan%C3%A1%20cena\">1. N\u00e1kladov\u011b orientovan\u00e1 cena<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tato metoda <strong>je zalo\u017eena na n\u00e1kladech<\/strong>, p\u0159i kter\u00fdch se kone\u010dn\u00e1 cena n\u00e1klad\u016f nebo procento z&nbsp;celkov\u00fdch n\u00e1klad\u016f p\u0159ipo\u010dte k&nbsp;cen\u011b produktu.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>N\u00e1klady + zisk =&nbsp;cena<\/p>\n  <\/div>\n      <\/div>\n<\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"2. Popt\u00e1vkov\u011b orientovan\u00e1 cena\" name=\"2.%20Popt%C3%A1vkov%C4%9B%20orientovan%C3%A1%20cena\">2. Popt\u00e1vkov\u011b orientovan\u00e1 cena<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tato metoda je opakem p\u0159ede\u0161l\u00e9 metody. C\u00edlem t\u00e9to metody je prod\u00e1vat produkt za <strong>nejvy\u0161\u0161\u00ed mo\u017enou cenu<\/strong>. To znamen\u00e1, \u017ee pokud budeme prod\u00e1vat sluch\u00e1tka ur\u010dit\u00e9 zna\u010dky, tak se pod\u00edv\u00e1me, jak\u00e1 je jejich <strong>tr\u017en\u00ed cena\u2009\u2014\u2009tzn. za jakou nejni\u017e\u0161\u00ed a&nbsp;nejvy\u0161\u0161\u00ed \u010d\u00e1stku se prod\u00e1vaj\u00ed.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"3. Konkuren\u010dn\u011b orientovan\u00e1 cena\" name=\"3.%20Konkuren%C4%8Dn%C4%9B%20orientovan%C3%A1%20cena\">3. Konkuren\u010dn\u011b orientovan\u00e1 cena<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tato metoda je zalo\u017eena <strong>na cen\u00e1ch konkurence.<\/strong> To znamen\u00e1, \u017ee sv\u00e9 produkty m\u016f\u017eete nacenit m\u00edrn\u011b pod, nad nebo stejn\u011b jako konkurence. Tuto strategii nej\u010dast\u011bji pou\u017e\u00edvaj\u00ed firmy, kter\u00e9 jsou ve velmi konkuren\u010dn\u00edm prost\u0159ed\u00ed a&nbsp;pro z\u00e1kazn\u00edky m\u016f\u017ee b\u00fdt m\u00edrn\u00fd cenov\u00fd rozd\u00edl rozhoduj\u00edc\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud prod\u00e1v\u00e1te batohy a&nbsp;zjist\u00edte, \u017ee ceny va\u0161ich konkurent\u016f se pohybuj\u00ed od 600 do 1&nbsp;800 K\u010d, nastav\u00edte si cenu n\u011bkd\u011b mezi t\u011bmito hodnotami.<\/p>\n  <\/div>\n      <\/div>\n<\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Konkuren\u010dn\u00ed ceny jsou jedn\u00edm ze zp\u016fsob\u016f, jak si udr\u017eet <strong>n\u00e1skok p\u0159ed konkurenc\u00ed a&nbsp;udr\u017eovat dynamiku cen.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"4. Strategie n\u00edzk\u00fdch cen\" name=\"4.%20Strategie%20n%C3%ADzk%C3%BDch%20cen\">4. Strategie n\u00edzk\u00fdch cen<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Strategie n\u00edzk\u00fdch cen spo\u010d\u00edv\u00e1 v&nbsp;tom, \u017ee firma zpo\u010d\u00e1tku prod\u00e1v\u00e1 produkty za vysokou cenu, kterou postupn\u011b sni\u017euje. N\u011bkdy b\u00fdv\u00e1 tato metoda ozna\u010dov\u00e1na jako <strong>cenov\u00e1 strategie slev a&nbsp;nej\u010dast\u011bji se<\/strong> pou\u017e\u00edv\u00e1 u&nbsp;maloobchodn\u00edk\u016f, kte\u0159\u00ed prod\u00e1vaj\u00ed <strong>sez\u00f3nn\u00ed zbo\u017e\u00ed, n\u00e1bytek nebo oble\u010den\u00ed<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"5. Cenov\u00e1 strategie skimming\" name=\"5.%20Cenov%C3%A1%20strategie%20skimming\">5. Cenov\u00e1 strategie skimming<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Skimming strategie je zalo\u017eena na principu, \u017ee si firmy za produkty <\/strong>\u00fa\u010dtuj\u00ed co nejvy\u0161\u0161\u00ed mo\u017enou cenu a&nbsp;v pr\u016fb\u011bhu ji sni\u017euj\u00ed.<strong> <\/strong>Tuto metodu m\u016f\u017eete nap\u0159\u00edklad vid\u011bt u&nbsp;technologicky zam\u011b\u0159en\u00fdch produkt\u016f, jako jsou nap\u0159\u00edklad <strong>telefony, po\u010d\u00edta\u010de, notebooky apod. <\/strong>Tato metoda pom\u00e1h\u00e1 zaplatit n\u00e1klady na koupi tohoto produktu, kter\u00fd je ji\u017e dlouho na sklad\u011b. Tato metoda m\u016f\u017ee m\u00edt spoustu odp\u016frc\u016f, proto\u017ee tenkr\u00e1t za ten sam\u00fd produkt zaplatili v\u00edce.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"6. Penetra\u010dn\u00ed cenov\u00e1 strategie\" name=\"6.%20Penetra%C4%8Dn%C3%AD%20cenov%C3%A1%20strategie\">6. Penetra\u010dn\u00ed cenov\u00e1 strategie<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tato cenov\u00e1 strategie se nej\u010dast\u011bji pou\u017e\u00edv\u00e1 v&nbsp;p\u0159\u00edpad\u011b, kdy\u017e firma <strong>vstupuje na trh s&nbsp;extr\u00e9mn\u011b n\u00edzkou cenou<\/strong> a&nbsp;\u00fa\u010dinn\u011b odv\u00e1d\u00ed pozornost a&nbsp;v\u00fdnosy od konkurence, kter\u00e1 m\u00e1 ceny vy\u0161\u0161\u00ed. Penetra\u010dn\u00ed ceny nejsou dlouhodob\u011b udr\u017eiteln\u00e9 a&nbsp;obvykle se pou\u017e\u00edvaj\u00ed na kr\u00e1tkou dobu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"7. Presti\u017en\u00ed cena\" name=\"7.%20Presti%C5%BEn%C3%AD%20cena\">7. Presti\u017en\u00ed cena<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tato strategie b\u00fdv\u00e1 \u010dasto ozna\u010dov\u00e1na jako strategie pr\u00e9miov\u00fdch nebo luxusn\u00edch cen a&nbsp;funguje na principu, kdy firmy oce\u0148uj\u00ed sv\u00e9 produkty <strong>velmi vysokou hodnotou<\/strong>, aby se prezentovaly jako pr\u00e9miov\u00e9 a&nbsp;luxusn\u00ed zbo\u017e\u00ed. Presti\u017en\u00ed ceny se zam\u011b\u0159uj\u00ed sp\u00ed\u0161e na hodnotu vn\u00edmanou z\u00e1kazn\u00edkem ne\u017e na skute\u010dnou hodnotu a&nbsp;v\u00fdrobn\u00ed n\u00e1klady.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159i spr\u00e1vn\u00e9m pou\u017eit\u00ed m\u016f\u017ee tato metoda <strong>zv\u00fd\u0161it loajalitu z\u00e1kazn\u00edk\u016f<\/strong>. Na druhou stranu je pot\u0159eba neust\u00e1le sledovat r\u016fzn\u00e9 segmenty z\u00e1kazn\u00edk\u016f a&nbsp;p\u0159\u00edpadn\u011b m\u011bnit ceny na z\u00e1klad\u011b toho, kde se z\u00e1kaznici li\u0161\u00ed. Doporu\u010duje se prov\u00e1d\u011bt \u010dast\u00e9 pr\u016fzkumy.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"8. Cenov\u00e1 psychologick\u00e1 strategie\" name=\"8.%20Cenov%C3%A1%20psychologick%C3%A1%20strategie\">8. Cenov\u00e1 psychologick\u00e1 strategie<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Cenovou strategii je mo\u017en\u00e9 pos\u00edlit efektem cen stanoven\u00fdch <strong>t\u011bsn\u011b pod nejbli\u017e\u0161\u00ed vy\u0161\u0161\u00ed kulatou sumu<\/strong>\u2009\u2014\u200999,90 K\u010d, 99,99 K\u010d, 1&nbsp;999 K\u010d apod. Pr\u00e1v\u011b takov\u00e9 ceny p\u016fsob\u00ed na lidskou psychiku a&nbsp;na prvn\u00ed pohled se m\u016f\u017ee zd\u00e1t, \u017ee jsou men\u0161\u00ed ne\u017e ve skute\u010dnosti. Tato cenov\u00e1 strategie se pou\u017e\u00edv\u00e1 p\u0159edev\u0161\u00edm u&nbsp;produkt\u016f, u&nbsp;kter\u00fdch prodejce nechce vzbuzovat dojem pr\u00e9miov\u00e9ho zbo\u017e\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"Jak spr\u00e1vn\u011b nacenit produkty\" name=\"Jak%20spr%C3%A1vn%C4%9B%20nacenit%20produkty\">Jak spr\u00e1vn\u011b nacenit produkty<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Spr\u00e1vn\u00e9 stanoven\u00ed ceny u&nbsp;produkt\u016f <strong>m\u016f\u017ee zv\u00fd\u0161it va\u0161e prodeje<\/strong>. Je nutno podotknout, \u017ee cena je sice d\u016fle\u017eit\u00e1, ale nen\u00ed to jedin\u00fd rozhoduj\u00edc\u00ed faktor, kter\u00fd z\u00e1kazn\u00edka p\u0159esv\u011bd\u010d\u00ed nakoupit pr\u00e1v\u011b u&nbsp;v\u00e1s.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ol class=\"wp-block-list\">        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Ur\u010dete si, \u010deho chcete prost\u0159ednictv\u00edm cenov\u00e9 strategie dos\u00e1hnout. Pop\u0159em\u00fd\u0161lejte, zda chcete m\u00edt <strong>v\u00fdhradn\u00ed pod\u00edl na trhu, <\/strong>nebo jestli chcete prod\u00e1vat <strong>pr\u00e9miov\u00e9 zbo\u017e\u00ed<\/strong>.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Stanovte si spr\u00e1vn\u011b <strong>ceny produkt\u016f<\/strong>. Nezapom\u00ednejte na to, \u017ee je pot\u0159eba neust\u00e1le sledovat ceny va\u0161ich produkt\u016f, pomoci v\u00e1m k&nbsp;tomu m\u016f\u017ee nap\u0159\u00edklad <a href=\"https:\/\/www.besteto.cz\/oranzada-podcast-s-domcou-postavovou-z-pricing-foxu\">n\u00e1stroj Pricing Fox<\/a>.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li>Sledujte, jak\u00e9 m\u00e1te <strong>nejprod\u00e1van\u011bj\u0161\u00ed produkty <\/strong>a&nbsp;zda z&nbsp;nich m\u00e1te dostate\u010dn\u00fd zisk.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Naslouchejte<\/strong> sv\u00fdm z\u00e1kazn\u00edk\u016fm. Ud\u011blejte pr\u016fzkum, po\u0161lete jim dotazn\u00edk a&nbsp;zjist\u011bte, zda jim p\u0159ijde cena p\u0159im\u011b\u0159en\u00e1 ke kvalit\u011b produktu.<\/li>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list-item my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<li><strong>Sledujte konkurenci<\/strong> a&nbsp;m\u011bjte p\u0159ehled, co d\u011bl\u00e1 a&nbsp;jak pracuje s&nbsp;cenami.<\/li>\n  <\/div>\n      <\/div>\n<\/ol>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"Slovn\u00ed\u010dek pojm\u016f\" name=\"Slovn%C3%AD%C4%8Dek%20pojm%C5%AF\">Slovn\u00ed\u010dek pojm\u016f<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div id=\"component-9f5dad6f1cae2bfffe2fb592219ca453\" class=\"component component-accordion-simple\">\n          <div class=\"container\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n      <dl class=\"space-y-4\">\n                        <div class=\"js-accordion-simple\">\n            <dt>\n              <button type=\"button\" class=\"js-accordion-simple-button text-left py-2 px-4 w-full flex justify-between items-center border border-primary focus:outline-none focus:ring-2 focus:ring-transparent\" aria-controls=\"faq-0\" aria-expanded=\"false\">\n                <span class=\"uppercase\">Mar\u017ee<\/span>\n                <span class=\"icon-down ml-6 h-4 flex items-center text-primary\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n                <span class=\"icon-up ml-6 h-4 flex items-center text-primary transform rotate-180\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n              <\/button>\n            <\/dt>\n            <dd><p>Mar\u017ee p\u0159edstavuje rozd\u00edl mezi <strong>prodejn\u00ed a&nbsp;po\u0159izovac\u00ed cenou <\/strong>zbo\u017e\u00ed, kter\u00e1 je vyj\u00e1d\u0159ena pen\u011bzi nebo procenty.<\/p>\n<blockquote>\n<p>Pokud budete nakupovat zbo\u017e\u00ed od v\u00fdrobce za 100 K\u010d a&nbsp;prod\u00e1vat ho za 200 K\u010d, bude mar\u017ee na jednom kusu zbo\u017e\u00ed 100 K\u010d a&nbsp;v procentech 50&nbsp;%.<\/p>\n<p>Vzorec pro v\u00fdpo\u010det je Mar\u017ee = ((prodejn\u00ed cena \u2013 n\u00e1kupn\u00ed cena) \/ prodejn\u00ed cena)) *&nbsp;100<\/p>\n<\/blockquote>\n<\/dd>\n          <\/div>\n                                <div class=\"js-accordion-simple\">\n            <dt>\n              <button type=\"button\" class=\"js-accordion-simple-button text-left py-2 px-4 w-full flex justify-between items-center border border-primary focus:outline-none focus:ring-2 focus:ring-transparent\" aria-controls=\"faq-1\" aria-expanded=\"false\">\n                <span class=\"uppercase\">Obchodn\u00ed p\u0159ir\u00e1\u017eka<\/span>\n                <span class=\"icon-down ml-6 h-4 flex items-center text-primary\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n                <span class=\"icon-up ml-6 h-4 flex items-center text-primary transform rotate-180\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n              <\/button>\n            <\/dt>\n            <dd><p>Obchodn\u00ed p\u0159ir\u00e1\u017eka ur\u010duje, <strong>co bylo p\u0159id\u00e1no k&nbsp;n\u00e1kupn\u00ed cen\u011b<\/strong>. Tato p\u0159ir\u00e1\u017eka b\u00fdv\u00e1 ur\u010dov\u00e1na pouze v&nbsp;procentech, nikoli v&nbsp;absolutn\u00edch \u010d\u00edslech.<\/p>\n<blockquote>\n<p>N\u00e1kupn\u00ed cena v\u00fdrobku je 100 K\u010d a&nbsp;cht\u011bl byste m\u00edt na n\u011bm 35% obchodn\u00ed p\u0159ir\u00e1\u017eku. Prodejn\u00ed cena tohoto v\u00fdrobku by tedy byla 135&nbsp;K\u010d.<\/p>\n<p>Vzorec pro v\u00fdpo\u010det je (prodejn\u00ed cena \u2013 n\u00e1kupn\u00ed cena) \/ n\u00e1kupn\u00ed cena *&nbsp;100<\/p>\n<\/blockquote>\n<\/dd>\n          <\/div>\n                                <div class=\"js-accordion-simple\">\n            <dt>\n              <button type=\"button\" class=\"js-accordion-simple-button text-left py-2 px-4 w-full flex justify-between items-center border border-primary focus:outline-none focus:ring-2 focus:ring-transparent\" aria-controls=\"faq-2\" aria-expanded=\"false\">\n                <span class=\"uppercase\">Prodejn\u00ed cena<\/span>\n                <span class=\"icon-down ml-6 h-4 flex items-center text-primary\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n                <span class=\"icon-up ml-6 h-4 flex items-center text-primary transform rotate-180\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n              <\/button>\n            <\/dt>\n            <dd><p><strong>Prodejn\u00ed cena je fin\u00e1ln\u00ed cena, kterou z\u00e1kazn\u00edk za produkt zaplat\u00ed. <\/strong>Prodejn\u00ed cena b\u00fdv\u00e1 nej\u010dast\u011bji odvozena od tr\u017en\u00ed ceny dan\u00e9ho v\u00fdrobku a&nbsp;je z\u00e1visl\u00e1 na nab\u00eddce a&nbsp;popt\u00e1vce.&nbsp;<\/p>\n<\/dd>\n          <\/div>\n                                <div class=\"js-accordion-simple\">\n            <dt>\n              <button type=\"button\" class=\"js-accordion-simple-button text-left py-2 px-4 w-full flex justify-between items-center border border-primary focus:outline-none focus:ring-2 focus:ring-transparent\" aria-controls=\"faq-3\" aria-expanded=\"false\">\n                <span class=\"uppercase\">N\u00e1kupn\u00ed cena<\/span>\n                <span class=\"icon-down ml-6 h-4 flex items-center text-primary\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n                <span class=\"icon-up ml-6 h-4 flex items-center text-primary transform rotate-180\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n              <\/button>\n            <\/dt>\n            <dd><p>Je cena, za kterou koupil obchodn\u00edk zbo\u017e\u00ed <strong>od dodavatel\u016f<\/strong>.&nbsp;<\/p>\n<\/dd>\n          <\/div>\n                                <div class=\"js-accordion-simple\">\n            <dt>\n              <button type=\"button\" class=\"js-accordion-simple-button text-left py-2 px-4 w-full flex justify-between items-center border border-primary focus:outline-none focus:ring-2 focus:ring-transparent\" aria-controls=\"faq-4\" aria-expanded=\"false\">\n                <span class=\"uppercase\">Tr\u017en\u00ed cena<\/span>\n                <span class=\"icon-down ml-6 h-4 flex items-center text-primary\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n                <span class=\"icon-up ml-6 h-4 flex items-center text-primary transform rotate-180\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n              <\/button>\n            <\/dt>\n            <dd><p>Je aktu\u00e1ln\u00ed cena, za kterou lze dan\u00fd produkt koupit nebo prodat. Je p\u0159\u00edmo \u00fam\u011brn\u00e1 nab\u00eddce a&nbsp;popt\u00e1vce. Tedy pokud budeme m\u00edt produkt, po kter\u00e9m je v&nbsp;posledn\u00ed dob\u011b vysok\u00e1 popt\u00e1vka a&nbsp;nab\u00eddka nen\u00ed schopna pokr\u00fdt popt\u00e1vku, tak dan\u00e9 zbo\u017e\u00ed zdra\u017e\u00ed. Ostatn\u011b to m\u016f\u017eeme vid\u011bt na cen\u011b ovoce a&nbsp;zeleniny v&nbsp;posledn\u00edch m\u011bs\u00edc\u00edch. <strong>Tr\u017en\u00ed cena je velmi prom\u011bnliv\u00e1.<\/strong><\/p>\n<\/dd>\n          <\/div>\n                                <div class=\"js-accordion-simple\">\n            <dt>\n              <button type=\"button\" class=\"js-accordion-simple-button text-left py-2 px-4 w-full flex justify-between items-center border border-primary focus:outline-none focus:ring-2 focus:ring-transparent\" aria-controls=\"faq-5\" aria-expanded=\"false\">\n                <span class=\"uppercase\">Maloobchodn\u00ed cena (MOC)<\/span>\n                <span class=\"icon-down ml-6 h-4 flex items-center text-primary\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n                <span class=\"icon-up ml-6 h-4 flex items-center text-primary transform rotate-180\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n              <\/button>\n            <\/dt>\n            <dd><p>Maloobchodn\u00ed cena je<strong> kone\u010dn\u00e1 cena<\/strong>, za kterou se zbo\u017e\u00ed prod\u00e1v\u00e1 koncov\u00fdm z\u00e1kazn\u00edk\u016fm. To znamen\u00e1, \u017ee tito z\u00e1kazn\u00edci produkt nenakupuj\u00ed za \u00fa\u010delem jeho dal\u0161\u00edho prodeje, ale za \u00fa\u010delem jeho spot\u0159eby \u010di u\u017eitku. S&nbsp;maloobchodn\u00ed cenou se setk\u00e1v\u00e1me ka\u017ed\u00fd den \u2013 nap\u0159\u00edklad kdy\u017e si jdeme do obchodu koupit j\u00eddlo, oble\u010den\u00ed apod.<\/p>\n<\/dd>\n          <\/div>\n                                <div class=\"js-accordion-simple\">\n            <dt>\n              <button type=\"button\" class=\"js-accordion-simple-button text-left py-2 px-4 w-full flex justify-between items-center border border-primary focus:outline-none focus:ring-2 focus:ring-transparent\" aria-controls=\"faq-6\" aria-expanded=\"false\">\n                <span class=\"uppercase\">Velkoobchodn\u00ed cena (VOC)<\/span>\n                <span class=\"icon-down ml-6 h-4 flex items-center text-primary\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n                <span class=\"icon-up ml-6 h-4 flex items-center text-primary transform rotate-180\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n              <\/button>\n            <\/dt>\n            <dd><p>Velkoobchodn\u00ed cena je cena zbo\u017e\u00ed pro <strong>velkoodb\u011bratele, p\u0159ekupn\u00edky a&nbsp;distributory<\/strong>. Toto zbo\u017e\u00ed je v\u011bt\u0161inou dod\u00e1v\u00e1no p\u0159\u00edmo v\u00fdrobci a&nbsp;je ur\u010den\u00e9 k&nbsp;dal\u0161\u00edmu prodeji.<\/p>\n<p>Velkoobchodn\u00ed cena m\u016f\u017ee b\u00fdt <strong>z\u00e1visl\u00e1 na objemu zakoupen\u00e9ho zbo\u017e\u00ed.<\/strong> Pokud si u&nbsp;sv\u00e9ho dodavatele nakoup\u00edte zbo\u017e\u00ed o&nbsp;velk\u00e9m objemu, tak je pravd\u011bpodobn\u00e9, \u017ee dostanete lep\u0161\u00ed cenu za kus, ne\u017e kdy\u017e budete nakupovat zbo\u017e\u00ed v&nbsp;men\u0161\u00edm objemu. Zde je nutn\u00e9 tak\u00e9 zm\u00ednit to, \u017ee p\u0159\u00edli\u0161 velk\u00e9 mno\u017estv\u00ed z\u00e1sob na sklad\u011b nen\u00ed strategicky vhodn\u00fdm rozhodnut\u00edm. Nakoupen\u00e9 zbo\u017e\u00ed se m\u016f\u017ee zkazit, opot\u0159ebit, zastarat a&nbsp;sou\u010dasn\u011b jsou v&nbsp;n\u011bm pen\u00edze, kter\u00e9 by le\u017eely na sklad\u011b. Faktor\u016f, kter\u00e9 ovliv\u0148uj\u00ed VOC, je samoz\u0159ejm\u011b v\u00edce.<\/p>\n<\/dd>\n          <\/div>\n                                <div class=\"js-accordion-simple\">\n            <dt>\n              <button type=\"button\" class=\"js-accordion-simple-button text-left py-2 px-4 w-full flex justify-between items-center border border-primary focus:outline-none focus:ring-2 focus:ring-transparent\" aria-controls=\"faq-7\" aria-expanded=\"false\">\n                <span class=\"uppercase\">Fixn\u00ed n\u00e1klady<\/span>\n                <span class=\"icon-down ml-6 h-4 flex items-center text-primary\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n                <span class=\"icon-up ml-6 h-4 flex items-center text-primary transform rotate-180\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n              <\/button>\n            <\/dt>\n            <dd><p>Jedn\u00e1 se o&nbsp;n\u00e1klady, kter\u00e9 <strong>jsou pevn\u011b dan\u00e9 a&nbsp;nem\u011bn\u00ed se s&nbsp;objemem<\/strong> v\u00fdroby nebo prodeje. Firma je mus\u00ed vynakl\u00e1dat i&nbsp;tehdy, kdy\u017e neprod\u00e1v\u00e1 nebo nevyr\u00e1b\u00ed. Do fixn\u00edch n\u00e1klad\u016f za\u0159azujeme pron\u00e1jem, mzdy, leasing a&nbsp;podobn\u011b.<\/p>\n<\/dd>\n          <\/div>\n                                <div class=\"js-accordion-simple\">\n            <dt>\n              <button type=\"button\" class=\"js-accordion-simple-button text-left py-2 px-4 w-full flex justify-between items-center border border-primary focus:outline-none focus:ring-2 focus:ring-transparent\" aria-controls=\"faq-8\" aria-expanded=\"false\">\n                <span class=\"uppercase\">Variabiln\u00ed n\u00e1klady<\/span>\n                <span class=\"icon-down ml-6 h-4 flex items-center text-primary\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n                <span class=\"icon-up ml-6 h-4 flex items-center text-primary transform rotate-180\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n              <\/button>\n            <\/dt>\n            <dd><p>Variabiln\u00ed n\u00e1klady jsou<strong> <\/strong><strong>z\u00e1visl\u00e9 na objemu v\u00fdroby \u010di prodeje<\/strong>. Pokud se va\u0161e prodeje 2x zv\u00fd\u0161\u00ed, tak se zv\u00fd\u0161\u00ed i&nbsp;variabiln\u00ed n\u00e1klady \u2013 materi\u00e1l, zam\u011bstnanci.<\/p>\n<\/dd>\n          <\/div>\n                                <div class=\"js-accordion-simple\">\n            <dt>\n              <button type=\"button\" class=\"js-accordion-simple-button text-left py-2 px-4 w-full flex justify-between items-center border border-primary focus:outline-none focus:ring-2 focus:ring-transparent\" aria-controls=\"faq-9\" aria-expanded=\"false\">\n                <span class=\"uppercase\">V\u00fdnos<\/span>\n                <span class=\"icon-down ml-6 h-4 flex items-center text-primary\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n                <span class=\"icon-up ml-6 h-4 flex items-center text-primary transform rotate-180\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n              <\/button>\n            <\/dt>\n            <dd><p>V\u00fdnosy jsou pen\u00edze p\u0159iveden\u00e9 do firmy, kter\u00e9 firma z\u00edskala <strong>ze v\u0161ech sv\u00fdch \u010dinnost\u00ed<\/strong> \u2013 prodej v\u00fdrobk\u016f nebo slu\u017eeb za ur\u010dit\u00e9 obdob\u00ed, bez ohledu na to, zda do\u0161lo k&nbsp;jejich \u00fahrad\u011b. Po \u00fahrad\u011b se ji\u017e jedn\u00e1 o&nbsp;p\u0159\u00edjmy.<\/p>\n<\/dd>\n          <\/div>\n                                <div class=\"js-accordion-simple\">\n            <dt>\n              <button type=\"button\" class=\"js-accordion-simple-button text-left py-2 px-4 w-full flex justify-between items-center border border-primary focus:outline-none focus:ring-2 focus:ring-transparent\" aria-controls=\"faq-10\" aria-expanded=\"false\">\n                <span class=\"uppercase\">P\u0159\u00edjmy<\/span>\n                <span class=\"icon-down ml-6 h-4 flex items-center text-primary\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n                <span class=\"icon-up ml-6 h-4 flex items-center text-primary transform rotate-180\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n              <\/button>\n            <\/dt>\n            <dd><p>P\u0159\u00edjmy tvo\u0159\u00ed <strong>pen\u00edze<\/strong>, kter\u00e9 podnikatel nebo firma obdr\u017e\u00ed za poskytnut\u00e9 zbo\u017e\u00ed nebo slu\u017eby.<\/p>\n<\/dd>\n          <\/div>\n                                <div class=\"js-accordion-simple\">\n            <dt>\n              <button type=\"button\" class=\"js-accordion-simple-button text-left py-2 px-4 w-full flex justify-between items-center border border-primary focus:outline-none focus:ring-2 focus:ring-transparent\" aria-controls=\"faq-11\" aria-expanded=\"false\">\n                <span class=\"uppercase\">Tr\u017eby<\/span>\n                <span class=\"icon-down ml-6 h-4 flex items-center text-primary\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n                <span class=\"icon-up ml-6 h-4 flex items-center text-primary transform rotate-180\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n              <\/button>\n            <\/dt>\n            <dd><p>Ozna\u010duj\u00ed <strong>\u010d\u00e1st v\u00fdnos\u016f<\/strong>, kter\u00e9 firma z\u00edskala prodejem v\u00fdrobk\u016f nebo slu\u017eeb v&nbsp;dan\u00e9m \u00fa\u010detn\u00edm obdob\u00ed.<\/p>\n<\/dd>\n          <\/div>\n                                <div class=\"js-accordion-simple\">\n            <dt>\n              <button type=\"button\" class=\"js-accordion-simple-button text-left py-2 px-4 w-full flex justify-between items-center border border-primary focus:outline-none focus:ring-2 focus:ring-transparent\" aria-controls=\"faq-12\" aria-expanded=\"false\">\n                <span class=\"uppercase\">Obrat<\/span>\n                <span class=\"icon-down ml-6 h-4 flex items-center text-primary\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n                <span class=\"icon-up ml-6 h-4 flex items-center text-primary transform rotate-180\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n              <\/button>\n            <\/dt>\n            <dd><p>Jedn\u00e1 se o&nbsp;sumu pen\u011bz, kterou firma obdr\u017e\u00ed za ur\u010dit\u00e9 obdob\u00ed. Jedn\u00e1 se o&nbsp;<strong>hrub\u00fd p\u0159\u00edjem, <\/strong>od kter\u00e9ho se ode\u010d\u00edtaj\u00ed dan\u011b a&nbsp;n\u00e1klady. Obrat je dobr\u00fdm ukazatelem, jak rychle firma z\u00edsk\u00e1v\u00e1 pen\u00edze z&nbsp;pohled\u00e1vek a&nbsp;investic do sv\u00fdch&nbsp;z\u00e1sob.<\/p>\n<\/dd>\n          <\/div>\n                                <div class=\"js-accordion-simple\">\n            <dt>\n              <button type=\"button\" class=\"js-accordion-simple-button text-left py-2 px-4 w-full flex justify-between items-center border border-primary focus:outline-none focus:ring-2 focus:ring-transparent\" aria-controls=\"faq-13\" aria-expanded=\"false\">\n                <span class=\"uppercase\">Pohled\u00e1vky<\/span>\n                <span class=\"icon-down ml-6 h-4 flex items-center text-primary\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n                <span class=\"icon-up ml-6 h-4 flex items-center text-primary transform rotate-180\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n              <\/button>\n            <\/dt>\n            <dd><p>Pohled\u00e1vky p\u0159edstavuj\u00ed <strong>celkovou \u010d\u00e1stku nezaplacen\u00fdch faktur<\/strong> odb\u011bratel\u016fm.<\/p>\n<\/dd>\n          <\/div>\n                                <div class=\"js-accordion-simple\">\n            <dt>\n              <button type=\"button\" class=\"js-accordion-simple-button text-left py-2 px-4 w-full flex justify-between items-center border border-primary focus:outline-none focus:ring-2 focus:ring-transparent\" aria-controls=\"faq-14\" aria-expanded=\"false\">\n                <span class=\"uppercase\">Zisk<\/span>\n                <span class=\"icon-down ml-6 h-4 flex items-center text-primary\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n                <span class=\"icon-up ml-6 h-4 flex items-center text-primary transform rotate-180\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n              <\/button>\n            <\/dt>\n            <dd><p><strong>Zisk jsou pen\u00edze<\/strong>, kter\u00e9 podnik z\u00edsk\u00e1 po zapo\u010dten\u00ed v\u0161ech v\u00fddaj\u016f.<\/p>\n<\/dd>\n          <\/div>\n                                <div class=\"js-accordion-simple\">\n            <dt>\n              <button type=\"button\" class=\"js-accordion-simple-button text-left py-2 px-4 w-full flex justify-between items-center border border-primary focus:outline-none focus:ring-2 focus:ring-transparent\" aria-controls=\"faq-15\" aria-expanded=\"false\">\n                <span class=\"uppercase\">V\u00fddaj<\/span>\n                <span class=\"icon-down ml-6 h-4 flex items-center text-primary\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n                <span class=\"icon-up ml-6 h-4 flex items-center text-primary transform rotate-180\">\n                        <span class=\"svg svg-accordion-dropdown h-full\">\n    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"h-full\" viewBox=\"0 0 27 18\">\n  <g id=\"Polygon_10\" data-name=\"Polygon 10\" transform=\"translate(27 18) rotate(180)\" fill=\"#f15d22\">\n    <path d=\"M 26 17.5 L 1 17.5 L 13.5 0.8333333134651184 L 26 17.5 Z\" stroke=\"none\"\/>\n    <path d=\"M 13.5 1.666666030883789 L 2 17 L 25 17 L 13.5 1.666666030883789 M 13.5 0 L 27 18 L 0 18 L 13.5 0 Z\" stroke=\"none\" fill=\"#f15d22\"\/>\n  <\/g>\n<\/svg>\n  <\/span>\n\n                <\/span>\n              <\/button>\n            <\/dt>\n            <dd><p>V\u00fddaje p\u0159edstavuj\u00ed <strong>platbu v&nbsp;hotovosti <\/strong>nebo \u00fav\u011brem na n\u00e1kup zbo\u017e\u00ed nebo slu\u017eeb.<\/p>\n<\/dd>\n          <\/div>\n                    <\/dl>\n    <\/div>\n            <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Z\u00e1v\u011br<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud jste se dostali a\u017e sem, nev\u00e1hejte si pustit podcast <a href=\"https:\/\/www.besteto.cz\/tema\/oranzada-podcast\">Oran\u017e\u00e1da<\/a> s&nbsp;Vl\u00e1\u010fou Trevisanem na t\u00e9ma <strong>jak efektivn\u011b nastavit cenotvorbu v&nbsp;Shoptetu<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe allow=\"autoplay\" scrolling=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/805226314&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\" width=\"100%\" height=\"166\" frameborder=\"no\" loading=\"lazy\"><\/iframe>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Stanovit spr\u00e1vn\u011b cenu nen\u00ed v\u017edycky jednoduch\u00e9. Ka\u017ed\u00fd obchodn\u00edk chce, aby pr\u00e1v\u011b jeho e-shop vyd\u011bl\u00e1val miliony. P\u0159ipravili jsme si pro v\u00e1s \u010dl\u00e1nek, ve kter\u00e9m v\u00e1m p\u0159edstav\u00edme jednotliv\u00e9 cenov\u00e9 strategie a porad\u00edme v\u00e1m, jak stanovit spr\u00e1vnou cenu va\u0161eho produktu.<\/p>\n","protected":false},"author":5,"featured_media":17650,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[285],"tags":[304],"class_list":["post-4427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ostatni","tag-cenotvorba"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4427"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4427"}],"version-history":[{"count":3,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4427\/revisions"}],"predecessor-version":[{"id":25153,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4427\/revisions\/25153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/17650"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4427"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4427"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4427"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}