{"id":4439,"date":"2020-12-17T11:43:00","date_gmt":"2020-12-17T10:43:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/migrace-webu\/"},"modified":"2025-03-11T10:42:21","modified_gmt":"2025-03-11T09:42:21","slug":"migrace-webu","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/migrace-webu\/","title":{"rendered":"Migrace webu jde zvl\u00e1dnout s klidem a bez probl\u00e9m\u016f, kdy\u017e v\u0161e dob\u0159e napl\u00e1nujete"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V \u017eivot\u011b ka\u017ed\u00e9ho e\u2011shopa\u0159e nastane n\u011bkdy chv\u00edle, kdy chce <strong>dop\u0159\u00e1t sv\u00e9mu e\u2011shopu vylep\u0161en\u00ed.<\/strong> A\u0165 u\u017e jde o&nbsp;p\u0159echod na https nebo nov\u00fd vzhled, nen\u00ed to jen tak. Aby se zm\u011bna povedla k&nbsp;lep\u0161\u00edmu, je pot\u0159eba ji po\u0159\u00e1dn\u011b napl\u00e1novat a&nbsp;jednotliv\u00e9 f\u00e1ze m\u00edt kvalitn\u011b p\u0159ipraven\u00e9. Pokud v\u00e1m vrt\u00e1 hlavou, jak to cel\u00e9 zvl\u00e1dnout bez ztr\u00e1ty kyti\u010dky, pus\u0165te se do&nbsp;\u010dten\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pro jednodu\u0161\u0161\u00ed orientaci vyu\u017eijte rozcestn\u00edk:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"#Co%20je%20to%20migrace%20webu?\">Co je to migrace webu?<\/a><\/li><li><a href=\"#4%20kroky,%20kter%C3%A9%C2%A0p%C5%99ed%20migrac%C3%AD%20doporu%C4%8Dujeme%20proj%C3%ADt\">4 kroky, kter\u00e9&nbsp;p\u0159ed migrac\u00ed doporu\u010dujeme proj\u00edt<\/a><\/li><li><a href=\"#Proces%20migrace%20webov%C3%BDch%20str%C3%A1nek\">Proces migrace webov\u00fdch str\u00e1nek<\/a><ul><li><a href=\"http:\/\/Rozsah%20a%20pl%C3%A1nov%C3%A1n%C3%AD\" target=\"_blank\" rel=\"noopener\">Rozsah a&nbsp;pl\u00e1nov\u00e1n\u00ed<\/a><\/li><li><a href=\"#Testov%C3%A1n%C3%AD%20migrace%20webov%C3%BDch%20str%C3%A1nek\">Testov\u00e1n\u00ed migrace webov\u00fdch str\u00e1nek<\/a><\/li><li><a href=\"#P%C5%99edmigra%C4%8Dn%C3%AD%20audit%20a%20p%C5%99%C3%ADprava%20pracovn%C3%ADho%20prostoru\">P\u0159edmigra\u010dn\u00ed audit a&nbsp;p\u0159\u00edprava pracovn\u00edho prostoru<\/a><\/li><li><a href=\"#Audit%20po%20migraci%20webu\">Audit po migraci webu<\/a><\/li><li><a href=\"#Chov%C3%A1n%C3%AD%20webu%20po%20%C3%BAsp%C4%9B%C5%A1n%C3%A9m%20spu%C5%A1t%C4%9Bn%C3%AD\">Chov\u00e1n\u00ed webu po \u00fasp\u011b\u0161n\u00e9m spu\u0161t\u011bn\u00ed<\/a><\/li><li><a href=\"#Metriky%20m%C4%9B%C5%99en%C3%AD%20v%C3%BDkonu%20webu%20po%20spu%C5%A1t%C4%9Bn%C3%AD\">Metriky m\u011b\u0159en\u00ed v\u00fdkonu webu po spu\u0161t\u011bn\u00ed<\/a><\/li><\/ul><\/li><li><a href=\"#Nej%C4%8Dast%C4%9Bj%C5%A1%C3%AD%20chyby%20migrace%20webu\">Nej\u010dast\u011bj\u0161\u00ed chyby migrace webu<\/a><\/li><li><a href=\"http:\/\/U%C5%BEite%C4%8Dn%C3%A9%20n%C3%A1stroje%20pro%20migraci%20webu\" target=\"_blank\" rel=\"noopener\">U\u017eite\u010dn\u00e9 n\u00e1stroje pro migraci webu<\/a><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"Co je to migrace webu?\" name=\"Co%20je%20to%20migrace%20webu?\">Co je to migrace webu?<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Migrace webu zahrnuje ka\u017edou ud\u00e1lost, kter\u00e1 zm\u011bn\u00ed web tak v\u00fdrazn\u011b, \u017ee m\u016f\u017ee ovlivnit jeho viditelnost ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Mezi p\u0159\u00edklady t\u011bchto ud\u00e1lost\u00ed pat\u0159\u00ed:&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>P\u0159echod na jin\u00fd hosting<\/strong>: Nejste spokojen\u00ed se sou\u010dasn\u00fdm&nbsp;poskytovatelem hostingu \u010di serveru a&nbsp;chcete ho vym\u011bnit.&nbsp;<\/li><li><strong>Zm\u011bna dom\u00e9ny<\/strong>: St\u00e1vaj\u00edc\u00ed dom\u00e9nov\u00e9 jm\u00e9no v\u00e1m ji\u017e nevyhovuje, tak se rozhodnete p\u0159ej\u00edt na&nbsp;nov\u00e9.<\/li><li><strong>P\u0159echod z&nbsp;HTTP na HTTPS<\/strong>: P\u0159echod z&nbsp;HTTP na HTTPS verzi znamen\u00e1, \u017ee URL adresy, kter\u00e9 byly na <strong>nezabezpe\u010den\u00e9<\/strong> verzi se nyn\u00ed nach\u00e1z\u00ed na <strong>zabezpe\u010den\u00e9<\/strong> verzi. To m\u00e1 za n\u00e1sledek zm\u011bnu v\u0161ech URL&nbsp;adres.<\/li><li><strong>Zm\u011bna architektury webu nebo struktury URL<\/strong>: Pokud va\u0161e struktura na webu vypadala n\u011bjak takto&nbsp;<code>www.priklad.cz\/k\/produkt.html<\/code> a&nbsp;rozhodnete se, \u017ee ji chcete zm\u011bnit na&nbsp;<code>www.priklad.cz\/produkt.html<\/code>, jedn\u00e1 o&nbsp;velk\u00fd z\u00e1sah.&nbsp;Ten p\u0159i nev\u011bdomosti m\u016f\u017ee velmi ovlivnit viditelnost webu ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed a&nbsp;je t\u0159eba d\u016fkladn\u011b promyslet, zda je opravdu nutn\u00fd.<\/li><li><strong>Slu\u010dov\u00e1n\u00ed obsahu<\/strong>: Slu\u010dov\u00e1n\u00ed obsahu je u\u017eite\u010dn\u00e9 nap\u0159. v&nbsp;situaci, kdy m\u00e1te n\u011bkolik str\u00e1nek o&nbsp;stejn\u00e9m t\u00e9matu, kter\u00e9 si navz\u00e1jem \u0161kod\u00ed (<a href=\"https:\/\/www.besteto.cz\/kanibalizace-klicovych-slov\" target=\"_blank\" rel=\"noopener\">kanibalizuj\u00ed<\/a>).<\/li><li><strong>Redesign webu<\/strong>: Redesign webu znamen\u00e1 zm\u011bnu&nbsp;celkov\u00e9ho vzhledu webu a&nbsp;\u010dasto zahrnuje i&nbsp;p\u0159id\u00e1v\u00e1n\u00ed, zm\u011bny \u010di odstra\u0148ov\u00e1n\u00ed obsahu.<\/li><li><strong>Slou\u010den\u00ed web\u016f<\/strong>:<strong>&nbsp;<\/strong>Slou\u010den\u00ed web\u016f se provad\u00ed nap\u0159\u00edklad kdy\u017e koup\u00edte web, nebo i&nbsp;dom\u00e9nu, kter\u00e1 obsahuje odkazy a&nbsp;chcete ji slou\u010dit s&nbsp;va\u0161\u00edm webem.&nbsp;<\/li><li><strong>P\u0159echod na nov\u00e9 CMS<\/strong>: Web na zastaral\u00e9 platform\u011b (e\u2011shopov\u00e9\/\u200bwebov\u00e9 \u0159e\u0161en\u00ed) m\u016f\u017ee zp\u016fsobovat mnoho probl\u00e9m\u016f, nap\u0159\u00edklad omezen\u00e9 nebo chyb\u011bjic\u00ed funkce, co\u017e m\u016f\u017ee v\u00e9st ke&nbsp; ztr\u00e1t\u011b konkurenceschopnosti.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"4 kroky, kter\u00e9&nbsp;p\u0159ed migrac\u00ed doporu\u010dujeme proj\u00edt\" name=\"4%20kroky,%20kter%C3%A9%C2%A0p%C5%99ed%20migrac%C3%AD%20doporu%C4%8Dujeme%20proj%C3%ADt\">4 kroky, kter\u00e9&nbsp;p\u0159ed migrac\u00ed doporu\u010dujeme proj\u00edt<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159ed zah\u00e1jen\u00edm samotn\u00e9 migrace je t\u0159eba pamatovat na p\u00e1r&nbsp;v\u011bc\u00ed:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">1. Informujte n\u00e1v\u0161t\u011bvn\u00edky<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>I kdy\u017e budete postupovat podle v\u0161ech pokyn\u016f, m\u016f\u017ee p\u0159esto nastat ne\u010dekan\u00e1 situace a&nbsp;je dobr\u00e9, aby o&nbsp;n\u00ed n\u00e1v\u0161t\u011bvn\u00edci p\u0159\u00edpadn\u011b v\u011bd\u011bli.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">2. Nep\u0159esouvejte&nbsp;cel\u00fd web&nbsp;najednou<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Migrovat cel\u00fd web najednou moc nedoporu\u010dujeme. Jsme toho n\u00e1zoru, \u017ee je lep\u0161\u00ed nejprve vytvo\u0159it testovac\u00ed verzi nov\u00e9ho webu a&nbsp;vyzkou\u0161et v\u0161echny funkcionality apod., abyste pak nebyli nep\u0159\u00edjemn\u011b p\u0159ekvapeni, \u017ee n\u011bkter\u00e9 funkce nefunguj\u00ed tak, jak by m\u011bly. Pokud jste si jist\u00ed, \u017ee na testovac\u00ed verzi v\u0161e funguje,&nbsp;m\u016f\u017eete za\u010d\u00edt kousek po kousku web p\u0159esouvat, ale nikdy ne v\u0161e najednou.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">3. Neprov\u00e1d\u011bjte v\u00edce typ\u016f migrace zar\u00e1z<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud chcete zm\u011bnit a&nbsp;p\u0159epracovat architekturu webu, zm\u011bnit n\u00e1zev dom\u00e9ny a&nbsp;k tomu zm\u011bnit dodavatele hostingu, doporu\u010dujeme postupovat po jednotliv\u00fdch kroc\u00edch.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">4. Migrujte v&nbsp;dob\u011b, kdy je na webu n\u00edzk\u00e1 n\u00e1v\u0161t\u011bvnost<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Vyberte si pro migraci spr\u00e1vnou dobu. Nejl\u00e9pe&nbsp;v&nbsp;no\u010dn\u00edch nebo brzk\u00fdch rann\u00edch hodin\u00e1ch a&nbsp;mimo hlavn\u00ed sez\u00f3nu. To bude na va\u0161em webu ni\u017e\u0161\u00ed provoz. Tak\u00e9 je d\u016fle\u017eit\u00e9 neprov\u00e1d\u011bt migraci v&nbsp;p\u00e1tek, kdy budou b\u011bhem nadch\u00e1zej\u00edc\u00edch 2&nbsp;dn\u00ed&nbsp;odpov\u011bdn\u00e9 osoby nedostupn\u00e9. D\u00edky tomu minimalizujete dopad v&nbsp;p\u0159\u00edpad\u011b, \u017ee se n\u011bco pokaz\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"Proces migrace webov\u00fdch str\u00e1nek\" name=\"Proces%20migrace%20webov%C3%BDch%20str%C3%A1nek\">Proces migrace webov\u00fdch str\u00e1nek<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Proces pl\u00e1nov\u00e1n\u00ed migrace jsme rozd\u011blili do jednotliv\u00fdch krok\u016f:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"#Rozsah%20a%20pl%C3%A1nov%C3%A1n%C3%AD\">Rozsah a&nbsp;pl\u00e1nov\u00e1n\u00ed<\/a><\/li><li><a href=\"#Testov%C3%A1n%C3%AD%20migrace%20webov%C3%BDch%20str%C3%A1nek\">Testov\u00e1n\u00ed migrace webov\u00fdch str\u00e1nek<\/a><\/li><li><a href=\"#P%C5%99edmigra%C4%8Dn%C3%AD%20audit%20a%20p%C5%99%C3%ADprava%20pracovn%C3%ADho%20prostoru\">P\u0159edmigra\u010dn\u00ed audit a&nbsp;p\u0159\u00edprava pracovn\u00edho prostoru<\/a><\/li><li><a href=\"#Audit%20po%20migraci%20webu\">Audit po migraci webu<\/a><\/li><li><a href=\"#Chov%C3%A1n%C3%AD%20webu%20po%20%C3%BAsp%C4%9B%C5%A1n%C3%A9m%20spu%C5%A1t%C4%9Bn%C3%AD\">Chov\u00e1n\u00ed webu po spu\u0161t\u011bn\u00ed<\/a><\/li><li><a href=\"#Metriky%20m%C4%9B%C5%99en%C3%AD%20v%C3%BDkonu%20webu%20po%20spu%C5%A1t%C4%9Bn%C3%AD\">Metriky m\u011b\u0159en\u00ed v\u00fdkonu webu po spu\u0161t\u011bn\u00ed<\/a><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"Rozsah a pl\u00e1nov\u00e1n\u00ed\" name=\"Rozsah%20a%20pl%C3%A1nov%C3%A1n%C3%AD\">Rozsah a&nbsp;pl\u00e1nov\u00e1n\u00ed<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>\u00dasp\u011b\u0161n\u00e1 migrace webu vy\u017eaduje, aby v\u0161ichni, kdo jsou do n\u00ed zapojeni, skute\u010dn\u011b pochopili, <strong>co se na webu bude d\u00edt a&nbsp;pro\u010d<\/strong>. Nap\u0159\u00edklad budete m\u00edt star\u0161\u00ed web, kter\u00fd ji\u017e nevypad\u00e1 tak modern\u011b, nebo se domn\u00edv\u00e1te, \u017ee je pot\u0159eba obsah na webu aktualizovat, aby z\u016fstal relevantn\u00ed a&nbsp;vylep\u0161il hodnocen\u00ed ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Ne\u017e se pust\u00edte do migrace webu, tak je pot\u0159eba si \u0159\u00edct, zda to opravdu za to stoj\u00ed a&nbsp;jak\u00fd od toho o\u010dek\u00e1v\u00e1te v\u00fdsledek. Migrace webu m\u016f\u017ee toti\u017e st\u00e1t hodn\u011b&nbsp;pen\u011bz a&nbsp;\u010dasu, co\u017e se nemus\u00ed v\u017edy uk\u00e1zat jako nejlep\u0161\u00ed \u0159e\u0161en\u00ed, pokud \u0159e\u0161\u00edte n\u011bkolik probl\u00e9m\u016f se SEO, kter\u00e9 by bylo mo\u017en\u00e9 napravit jinak.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Migrace webu je \u010dasto nezbytn\u00e1, pokud se jedn\u00e1 nap\u0159\u00edklad o&nbsp;rebranding nebo n\u011bjakou razantn\u00ed zm\u011bnu. Jakmile je jasn\u00e9, \u017ee je nutn\u00e1 migrace webu, dal\u0161\u00edm krokem je ur\u010den\u00ed jej\u00edho rozsahu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tyto c\u00edle mus\u00ed b\u00fdt v\u0161em z\u00fa\u010dastn\u011bn\u00fdm stran\u00e1m zcela jasn\u00e9, aby&nbsp;se p\u0159ede\u0161lo p\u0159\u00edpadn\u00e9mu nedorozum\u011bn\u00ed. Tak\u00e9 je d\u016fle\u017eit\u00e9 pochopit skute\u010dn\u00fd rozsah migrace, abyste mohli <strong>ur\u010dit vhodn\u00e9 term\u00edny<\/strong>. Pokud migrace webu vy\u017eaduje pouze drobn\u00e9 zm\u011bny obsahu, nem\u011bla by vy\u017eadovat tolik \u010dasu, jako migrace cel\u00e9ho webu, kde se m\u011bn\u00ed design, rozlo\u017een\u00ed a&nbsp;URL apod.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"Testov\u00e1n\u00ed migrace webov\u00fdch str\u00e1nek\" name=\"Testov%C3%A1n%C3%AD%20migrace%20webov%C3%BDch%20str%C3%A1nek\">Testov\u00e1n\u00ed migrace webov\u00fdch str\u00e1nek<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>F\u00e1ze testov\u00e1n\u00ed migrace webov\u00fdch str\u00e1nek se zam\u011b\u0159uje na <strong>sledov\u00e1n\u00ed a&nbsp;veden\u00ed z\u00e1znam\u016f o&nbsp;v\u00fdkonu st\u00e1vaj\u00edc\u00edch str\u00e1nek<\/strong>. To v\u00e1m umo\u017en\u00ed porovnat v\u00fdkon nov\u00e9ho webu oproti star\u00e9mu webu, a\u017e jej spust\u00edte. Existuje mnoho aspekt\u016f v\u00fdkonu webov\u00fdch str\u00e1nek, kter\u00e9 je t\u0159eba sledovat. Pat\u0159\u00ed mezi n\u011b nap\u0159\u00edklad v\u00fdkon str\u00e1nek ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed a&nbsp;pozice kl\u00ed\u010dov\u00fdch slov.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"P\u0159edmigra\u010dn\u00ed audit a p\u0159\u00edprava pracovn\u00edho prostoru\" name=\"P%C5%99edmigra%C4%8Dn%C3%AD%20audit%20a%20p%C5%99%C3%ADprava%20pracovn%C3%ADho%20prostoru\">P\u0159edmigra\u010dn\u00ed audit a&nbsp;p\u0159\u00edprava pracovn\u00edho prostoru<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V tomto okam\u017eiku, by ji\u017e m\u011bly b\u00fdt v\u0161echny po\u017eadavky na SEO nov\u00e9ho webu zaps\u00e1ny a&nbsp;odsouhlaseny. Dal\u0161\u00ed f\u00e1z\u00ed procesu migrace webu&nbsp;je p\u0159edmigra\u010dn\u00ed audit, pomoc\u00ed kter\u00e9ho zjist\u00edme n\u00e1sleduj\u00edc\u00ed:&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Kontrola designu \u010di rozvr\u017een\u00ed webu<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Design \u010di rozvr\u017een\u00ed nov\u00e9ho webu ud\u00e1v\u00e1, <strong>kde se nach\u00e1z\u00ed odkazy a&nbsp;obsah<\/strong>, co\u017e m\u00e1 b\u00fdt prov\u00e1zan\u00e9 na celkovou SEO strategii.&nbsp;Nap\u0159\u00edklad kde bude um\u00edst\u011bn\u00fd popis kategorie dole nebo naho\u0159e na dan\u00e9 str\u00e1nce apod. Pokud se neprovede d\u016fkladn\u00e1 kontrola, m\u016f\u017ee design\u00e9r webu usoudit, \u017ee se mu l\u00edb\u00ed&nbsp;popis dole, p\u0159esto\u017ee z&nbsp;celkov\u00e9 strategie vych\u00e1z\u00ed, \u017ee m\u011bl b\u00fdt naho\u0159e.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Technick\u00fd audit<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Toto je p\u0159\u00edklad standardn\u00edho kontroln\u00edho seznamu pro technick\u00fd SEO audit.&nbsp;Ve va\u0161em auditu m\u016f\u017eete m\u00edt v\u00edce \u010di m\u00e9n\u011b polo\u017eek, kter\u00e9 projdete.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>1. URL adresy<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zkontrolujte, zda maj\u00ed URL adresy spr\u00e1vnou strukturu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>2. Metainformace<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zkontrolujte, jestli <a href=\"https:\/\/www.besteto.cz\/seo-title\" target=\"_blank\" rel=\"noopener\">titulky<\/a> a&nbsp;<a href=\"https:\/\/www.besteto.cz\/meta-description\" target=\"_blank\" rel=\"noopener\">popisky<\/a>&nbsp;odpov\u00eddaj\u00ed po\u017eadovan\u00fdm&nbsp;parametr\u016fm.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>3. Nadpisy a&nbsp;obsah<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Prov\u011b\u0159te, jestli maj\u00ed v\u0161echny str\u00e1nky vlastn\u00ed a&nbsp;unik\u00e1tn\u00ed obsah.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>4. Mapa webu&nbsp;XML<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zkontrolujte, zda nov\u00fd web obsahuje soubor sitemap.xml.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>5. Str\u00e1nkov\u00e1n\u00ed webu<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Prove\u010fte kontrolu spr\u00e1vn\u00e9 implementace str\u00e1nkov\u00e1n\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>6. Kanonick\u00e9 URL adresy<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Ov\u011b\u0159te, jestli jsou <a href=\"http:\/\/www.besteto.cz\/kanonizace-seo\" target=\"_blank\" rel=\"noopener\">kanonick\u00e9 URL adresy<\/a>&nbsp;spr\u00e1vn\u011b nastaveny.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>7. Robots.txt<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zkontrolujte, zda se na nov\u00e9m webu nach\u00e1z\u00ed soubor robots.txt a&nbsp;obsahuje v\u0161echny pot\u0159ebn\u00e9 direktivy<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>8. Obr\u00e1zky<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Prov\u011b\u010fte <a href=\"http:\/\/www.besteto.cz\/podcast-seo-obrazky\" target=\"_blank\" rel=\"noopener\">kontrolu&nbsp;obr\u00e1zk\u016f<\/a>, zda jsou komprimovan\u00e9 a&nbsp;ve spr\u00e1vn\u00e9m form\u00e1tu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>9. Nefunk\u010dn\u00ed odkazy (404)<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kontrola <a href=\"http:\/\/www.besteto.cz\/co-znamena-error-404\" target=\"_blank\" rel=\"noopener\">nefunk\u010dn\u00edch odkaz\u016f<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>10. Na\u010d\u00edt\u00e1n\u00ed str\u00e1nek webu<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Re\u00e1ln\u00fd v\u00fdkon str\u00e1nek uvid\u00edte, a\u017e po migraci, nicm\u00e9n\u011b i&nbsp;v t\u00e9to f\u00e1zi je d\u016fle\u017eit\u00e9 zjistit, zda v\u0161echny spl\u0148uj\u00ed standardy a&nbsp;kter\u00e9 ne.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>11. Kontrola <a href=\"https:\/\/www.besteto.cz\/seo-presmerovani-301\" target=\"_blank\" rel=\"noopener\">p\u0159esm\u011brov\u00e1n\u00ed <\/a>URL adres (kategorie, produkty, kontakty\u2026)<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zkontrolujte, jestli jsou star\u00e9 URL adresy spr\u00e1vn\u011b nap\u00e1rov\u00e1ny 1:1 na nov\u00e9 URL adresy.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>12. Kontrola p\u0159esm\u011brov\u00e1n\u00ed dom\u00e9n<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Ujist\u011bte se, \u017ee jsou v\u0161echny verze dom\u00e9ny p\u0159esm\u011brov\u00e1ny na jednotn\u00fd tvar (na <code>https:\/\/priklad.cz.<\/code><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>13. Intern\u00ed odkazy<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Prove\u010fte kontrolu&nbsp;<a href=\"https:\/\/www.besteto.cz\/interni-prolinkovani\" target=\"_blank\" rel=\"noopener\">intern\u00edch odkaz\u016f<\/a>, zda sm\u011b\u0159uj\u00ed na spr\u00e1vn\u00e9 str\u00e1nky a&nbsp;neobsahuj\u00ed p\u0159esm\u011brov\u00e1n\u00ed 301 mezi sebou nebo dokonce chybu&nbsp;404.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>14. Duplicitn\u00ed obsah<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Myslete na to, aby jste p\u0159ede\u0161li&nbsp;<a href=\"https:\/\/www.besteto.cz\/duplicitni-obsah-seo\" target=\"_blank\" rel=\"noopener\">duplicitn\u00edmu&nbsp;obsahu<\/a>, kter\u00fd nen\u00ed \u017e\u00e1douc\u00ed. Nov\u00fd web m\u016f\u017ee n\u011bjak\u00fdm technick\u00fdm nastaven\u00edm generovat str\u00e1nky, kter\u00e9 ve star\u00e9m CMS nebyly a&nbsp;na nov\u00e9m webu to zp\u016fsobuje duplicity.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>15.<strong> Kontrola a&nbsp;implementace analytick\u00fdch n\u00e1stroj\u016f<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Je pot\u0159eba pamatovat na op\u011btovn\u00e9 nasazen\u00ed analytick\u00fdch n\u00e1stroj\u016f jako <a href=\"https:\/\/www.besteto.cz\/google-analytics-jak-nastavit-ucet\" target=\"_blank\" rel=\"noopener\">Google Analytics<\/a> nebo Google Tag Manager. P\u0159i testech analytick\u00fdch n\u00e1stroj\u016f nevytv\u00e1\u0159ejte konverze s&nbsp;vysokou hodnotou, pokud nem\u00e1te v&nbsp;GA odfiltrov\u00e1ny testery,&nbsp;proto\u017ee to by zap\u0159\u00ed\u010dinilo zkreslen\u00ed dat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"Audit po migraci webu\" name=\"Audit%20po%20migraci%20webu\">Audit po migraci webu<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Po migraci na ostrou verzi webu m\u016f\u017ee doj\u00edt k&nbsp;n\u011bjak\u00e9 ne\u010dekan\u00e9 ud\u00e1losti, kter\u00e1 zap\u0159\u00ed\u010din\u00ed selh\u00e1n\u00ed webu.&nbsp;Jestli\u017ee vyhled\u00e1va\u010de proch\u00e1zej\u00ed web, kter\u00fd je po dlouhou dobu nedostupn\u00fd, zhor\u0161\u00ed se&nbsp;viditelnosti webu v&nbsp;organick\u00e9m vyhled\u00e1v\u00e1n\u00ed.&nbsp;Proto je z\u00e1sadn\u00ed prov\u00e9st kontrolu a&nbsp;t\u00edm minimalizovat dobu, po kterou je web nefunk\u010dn\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Okam\u017eit\u00e1 kontrola po spu\u0161t\u011bn\u00ed webu:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Kontrola souboru <strong>robots.txt<\/strong>, kter\u00fd zaji\u0161\u0165uje, zda vyhled\u00e1vac\u00ed roboti nav\u0161t\u00edv\u00ed v\u00e1\u0161 web, nebo&nbsp;ne.<\/li><li><strong>P\u0159esm\u011brov\u00e1n\u00ed <\/strong>nejdule\u017eitej\u0161\u00edch str\u00e1nek (v Google Analytics vyhled\u00e1te, o&nbsp;kter\u00e9 se jedn\u00e1) a&nbsp;pot\u00e9 a\u017e m\u00e9n\u011b d\u016fle\u017eit\u00fdch str\u00e1nek.<\/li><li><strong>Kanonick\u00e9 URL adresy<\/strong>.<\/li><li>Kontrola direktiv (<strong>noindex a&nbsp;nofollow<\/strong>), zda jsou tam kde maj\u00ed&nbsp;b\u00fdt.<\/li><li>Kontrola <strong>stavov\u00fdch k\u00f3d\u016f<\/strong>.<\/li><li>Kontrola zobrazen\u00ed a&nbsp;fungov\u00e1n\u00ed na <strong>mobiln\u00edch&nbsp;za\u0159\u00edzen\u00edch<\/strong>.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jakmile zkontrolujete tyto body, doporu\u010dujeme p\u0159ej\u00edt do <a href=\"https:\/\/www.besteto.cz\/google-search-console\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a> a&nbsp;prov\u00e9st n\u00e1sleduj\u00edc\u00ed:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Pokud m\u011bn\u00edte dom\u00e9ny, vyu\u017eijte n\u00e1stroj <a href=\"https:\/\/support.google.com\/webmasters\/answer\/9370220?hl=cs\" target=\"_blank\" rel=\"noopener\">Zm\u011bna adresy<\/a>.<\/li><li>Nahrajte nov\u00e9 soubory Sitemap.xml.<\/li><li>Pokud jste se ji\u017e v&nbsp;minulosti distancovali od zp\u011btn\u00fdch odkaz\u016f, mus\u00edte <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2648487?hl=cs\" target=\"_blank\" rel=\"noopener\">soubor znovu nahr\u00e1t<\/a>.<\/li><li>Nastavte parametry&nbsp;URL adres, pomoc\u00ed kter\u00fdch lze <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6080548?hl=cs\" target=\"_blank\" rel=\"noopener\">vy\u0159e\u0161it p\u0159\u00edpadn\u00e9 probl\u00e9my s&nbsp;duplicitn\u00edm obsahem<\/a>.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Po t\u00e9to rychl\u00e9 prvn\u00ed kontrole doporu\u010dujeme ud\u011blat kompletn\u00ed <strong>Technick\u00fd audit <\/strong>(viz v\u00fd\u0161e).&nbsp;\u010c\u00edm d\u0159\u00edve audit zah\u00e1j\u00edte, t\u00edm l\u00e9pe a&nbsp;rychleji zjist\u00edte a&nbsp;oprav\u00edte neo\u010dek\u00e1van\u00e9 probl\u00e9my.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"Chov\u00e1n\u00ed webu po \u00fasp\u011b\u0161n\u00e9m spu\u0161t\u011bn\u00ed\" name=\"Chov%C3%A1n%C3%AD%20webu%20po%20%C3%BAsp%C4%9B%C5%A1n%C3%A9m%20spu%C5%A1t%C4%9Bn%C3%AD\">Chov\u00e1n\u00ed webu po \u00fasp\u011b\u0161n\u00e9m spu\u0161t\u011bn\u00ed<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud \u00faspe\u0161n\u011b zvl\u00e1dnete migraci webu a&nbsp;v\u0161echny n\u00e1strahy, kter\u00e9 na v\u00e1s \u010d\u00edhaj\u00ed, n\u011bkdy i&nbsp;tak dojde k&nbsp;poklesu n\u00e1v\u0161t\u011bvnosti a&nbsp;pozic ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Porovn\u00e1n\u00ed v\u00fdkonu se star\u00fdm webem doporu\u010dujeme u&nbsp;men\u0161\u00edch web\u016f v&nbsp;r\u00e1mci <strong>4&nbsp;a\u017e 7&nbsp;t\u00fddn\u016f<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>U velk\u00fdch web\u016f doporu\u010dujeme po\u010dkat cca <strong>2&nbsp;a\u017e 3&nbsp;m\u011bs\u00edce <\/strong>a&nbsp;a\u017e pot\u00e9 porovn\u00e1vat se star\u00fdm webem. Chv\u00edli trv\u00e1, ne\u017e vyhled\u00e1va\u010de obsah nov\u00e9ho webu projdou a&nbsp;uv\u011bdom\u00ed si, \u017ee se web zm\u011bnil.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tak\u00e9 u\u017eivatel\u00e9 pot\u0159ebuj\u00ed \u010das, ne\u017e si zvyknou na nov\u00fd vzhled a&nbsp;funk\u010dnost&nbsp;str\u00e1nek. Zejm\u00e9na pokud je rozd\u00edl mezi star\u00fdm a&nbsp;nov\u00fdm webem&nbsp;obrovsk\u00fd. Ze za\u010d\u00e1tku proto bu\u010fte p\u0159ipraven\u00ed i&nbsp;na mo\u017en\u00e9 sn\u00ed\u017een\u00ed m\u00edry konverz\u00ed. Ka\u017edop\u00e1dn\u011b jde pouze o&nbsp;do\u010dasn\u00fd stav.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"Metriky m\u011b\u0159en\u00ed v\u00fdkonu webu po spu\u0161t\u011bn\u00ed\" name=\"Metriky%20m%C4%9B%C5%99en%C3%AD%20v%C3%BDkonu%20webu%20po%20spu%C5%A1t%C4%9Bn%C3%AD\">Metriky m\u011b\u0159en\u00ed v\u00fdkonu webu po spu\u0161t\u011bn\u00ed<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nyn\u00ed se pod\u00edv\u00e1me na to, jak m\u011b\u0159it v\u00fdkon nov\u011b spu\u0161t\u011bn\u00e9ho webu. Mimo b\u011b\u017en\u00e9 metriky, jako je nap\u0159\u00edklad <strong>n\u00e1v\u0161t\u011bvnost<\/strong> nebo <strong>tr\u017eby<\/strong>, se vyplat\u00ed sledovat i&nbsp;n\u011bkter\u00e9 dal\u0161\u00ed faktory:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Chov\u00e1n\u00ed u\u017eivatel\u016f<\/strong>\u2009\u2014\u2009jak\u00e9 str\u00e1nky nav\u0161t\u011bvuj\u00ed, jak dlouho na nich jsou a&nbsp;jak\u00e1 je m\u00edra odchodu ze str\u00e1nek v&nbsp;porovn\u00e1n\u00edm star\u00e9ho webu.&nbsp;<\/li><li><strong>N\u00e1v\u0161t\u011bvnost a&nbsp;hodnocen\u00ed mobiln\u00edch za\u0159\u00edzen\u00ed a&nbsp;stoln\u00edch po\u010d\u00edta\u010d\u016f&nbsp;<\/strong>&#8211; vz\u00e1jemn\u00e9 porovn\u00e1n\u00ed, zda je n\u00e1v\u0161t\u011bvnost z&nbsp;n\u011bkter\u00e9ho typu za\u0159\u00edzen\u00ed vy\u0161\u0161\u00ed, ni\u017e\u0161\u00ed, nebo se&nbsp;rovnaj\u00ed.<\/li><li><strong>Konverzn\u00ed pom\u011br podle typu za\u0159\u00edzen\u00ed <\/strong>&#8211; kter\u00e9 za\u0159\u00edzen\u00ed vykazuje v\u011bt\u0161\u00ed konverzn\u00ed pom\u011br.<\/li><li><strong>Rychlost na\u010d\u00edt\u00e1n\u00ed webu<\/strong>\u2009\u2014\u2009zda je nov\u00fd web rychlej\u0161\u00ed v&nbsp;porovn\u00e1n\u00ed se star\u00fdm webem a&nbsp;konkurenc\u00ed.<\/li><li><strong>Po\u010det indexovan\u00fdch str\u00e1nek<\/strong>\u2009\u2014\u2009zv\u00fd\u0161il se jejich po\u010det, nebo se naopak sn\u00ed\u017eil, \u010di z\u016fstal nem\u011bnn\u00fd.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"Nej\u010dast\u011bj\u0161\u00ed chyby migrace webu\" name=\"Nej%C4%8Dast%C4%9Bj%C5%A1%C3%AD%20chyby%20migrace%20webu\">Nej\u010dast\u011bj\u0161\u00ed chyby migrace webu<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kdy\u017e zn\u00e1te nej\u010dast\u011bj\u0161\u00ed chyby, kter\u00fdch se lid\u00e9 dopou\u0161t\u011bj\u00ed a&nbsp;v\u00edte, pro\u010d je nutn\u00e9 jim p\u0159edch\u00e1zet, jste o&nbsp;velk\u00fd krok nap\u0159ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Nedostate\u010dn\u00e9 pl\u00e1nov\u00e1n\u00ed<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>\u0160patn\u00e9 nebo nedostate\u010dn\u00e9 pl\u00e1nov\u00e1n\u00ed migrace webu&nbsp;m\u016f\u017ee zp\u016fsobit v&nbsp;budoucnu mnoho probl\u00e9mu. Je d\u016fle\u017eit\u00e9 pop\u0159em\u00fd\u0161let o&nbsp;tom, \u010deho chcete p\u0159\u00edpadnou migrac\u00ed dos\u00e1hnout. D\u016fle\u017eit\u00e9 je zn\u00e1t tak\u00e9 mo\u017en\u00e1 rizika migrace webu, kter\u00e9 mohou zpo\u010d\u00e1tku negativn\u011b ovlivnit SEO. <strong>\u010c\u00edm v\u00edce \u010dasu v\u011bnujete pl\u00e1nov\u00e1n\u00ed&nbsp;a&nbsp;eliminaci rizik, t\u00edm m\u00e9n\u011b \u010dasu pak str\u00e1v\u00edte odstra\u0148ov\u00e1n\u00edm p\u0159\u00edpadn\u00fdch probl\u00e9m\u016f<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Term\u00edn migrace webu<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>M\u016f\u017ee se st\u00e1t, \u017ee jste se rozhodli pro migraci webu v&nbsp;nevhodn\u00e9 ro\u010dn\u00ed obdob\u00ed. Nap\u0159\u00edklad pokud budete prod\u00e1vat sortiment ur\u010den\u00fd na zimu, tak je hloupost d\u011blat migraci webu v&nbsp;zim\u011b. <strong>P\u0159esu\u0148te migraci mimo va\u0161i hlavn\u00ed prodejn\u00ed sez\u00f3nu<\/strong>.&nbsp;Tu zjist\u00edte na z\u00e1klad\u011b&nbsp;dat v&nbsp;kter\u00e9mkoli analytick\u00e9m n\u00e1stroji, nebo ji odvod\u00edte ze sv\u00e9 zku\u0161enosti.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">F\u00e1ze testov\u00e1ni neexistuje<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud se rozhodnete f\u00e1zi testov\u00e1n\u00ed ignorovat, tak toho m\u016f\u017eete pozd\u011bji litovat. Ani \u010dasov\u00e1 urgence by nem\u011bla zap\u0159\u00ed\u010dinit vynech\u00e1n\u00ed testov\u00e1n\u00ed webu p\u0159ed spu\u0161t\u011bn\u00edm, jen proto abyste dodr\u017eeli pl\u00e1novan\u00fd term\u00edn. Pokud si m\u00e1te odn\u00e9st z&nbsp;toho \u010dl\u00e1nku pouze jednu v\u011bc, tak by to m\u011bla b\u00fdt pr\u00e1v\u011b tato:&nbsp;<strong>Web je v\u017edy p\u0159ed spu\u0161t\u011bn\u00edm pot\u0159eba otestovat!<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Neaktualizovan\u00fd soubor sitemap.xml<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Vyhled\u00e1va\u010de nebudou o&nbsp;va\u0161em nov\u00e9m webu ihned v\u011bd\u011bt<\/strong>, jeliko\u017e pou\u017e\u00edv\u00e1te star\u00fd soubor sitemap.xml, kter\u00fd obsahuje star\u00e9 URL adresy. Soubor sitemap.xml pom\u00e1h\u00e1 vyhled\u00e1va\u010d\u016fm l\u00e9pe pochopit architekturu a&nbsp;str\u00e1nky webu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"U\u017eite\u010dn\u00e9 n\u00e1stroje pro migraci webu\" name=\"U%C5%BEite%C4%8Dn%C3%A9%20n%C3%A1stroje%20pro%20migraci%20webu\">U\u017eite\u010dn\u00e9 n\u00e1stroje pro migraci webu<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zde je n\u011bkolik n\u00e1stroj\u016f, kter\u00e9 v\u00e1m pomohou zajistit, aby byla va\u0161e migrace webu \u00fasp\u011b\u0161n\u00e1.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Crawle\u0159i neboli prohled\u00e1va\u010de<\/strong><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tyto n\u00e1stroje dok\u00e1\u017e\u00ed napodobit vyhled\u00e1vac\u00edho robota a&nbsp;p\u0159esn\u011b n\u00e1m uk\u00e1zat, kde m\u00e1 web p\u0159\u00edpadn\u00e1 \u00faskal\u00ed. Vyzkou\u0161ejte n\u00e1stroje jako&nbsp;<a href=\"https:\/\/www.screamingfrog.co.uk\/\" target=\"_blank\" rel=\"noopener\">Screaming Frog<\/a>, <a href=\"https:\/\/sitebulb.com\/\" target=\"_blank\" rel=\"noopener\">Sitebulb<\/a>, <a href=\"https:\/\/www.deepcrawl.com\/\" target=\"_blank\" rel=\"noopener\">Deepcrawl<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>N\u00e1stroje pro monitorov\u00e1n\u00ed webu<\/strong><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>U\u017eivatel\u00e9 o\u010dek\u00e1vaj\u00ed, \u017ee va\u0161e webov\u00e9 str\u00e1nky budou 100% fungovat. To nejde v\u017edy zaru\u010dit, nicm\u00e9n\u011b m\u016f\u017eete zajistit, aby se p\u0159ede\u0161lo n\u00e1hl\u00fdm probl\u00e9m\u016fm v&nbsp;re\u00e1ln\u00e9m \u010dase. Jedn\u00edm ze zp\u016fsob\u016f je pou\u017eit\u00ed n\u00e1stroj\u016f pro monitorov\u00e1n\u00ed webov\u00fdch str\u00e1nek, kter\u00e9 neust\u00e1le sleduj\u00ed v\u00fdkonnost a&nbsp;provozuschopnost webov\u00fdch str\u00e1nek. Na trhu najdete nap\u0159\u00edklad&nbsp; <a href=\"https:\/\/www.mergado.cz\/blog\/predstavujeme-monitoring-horn\" target=\"_blank\" rel=\"noopener\">Monitoring Horn<\/a>, <a href=\"https:\/\/uptimerobot.com\/\" target=\"_blank\" rel=\"noopener\">UptimeRobot<\/a>, <a href=\"https:\/\/www.contentkingapp.com\/\" target=\"_blank\" rel=\"noopener\">Contentking<\/a>, <a href=\"https:\/\/www.pingdom.com\/\" target=\"_blank\" rel=\"noopener\">Pingdom<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Teorii u\u017e zn\u00e1te, tak hur\u00e1 na migraci<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Migrace webov\u00fdch str\u00e1nek je b\u011b\u017enou prax\u00ed, se kterou se m\u016f\u017eete b\u011bhem sv\u00e9ho podnik\u00e1n\u00ed nejednou setkat. Nespr\u00e1vn\u00e1 migrace webov\u00fdch str\u00e1nek v\u00e1m m\u016f\u017ee p\u011bkn\u011b zava\u0159it zat\u00edmco&nbsp;spr\u00e1vn\u00e1 migrace webov\u00fdch str\u00e1nek prosp\u011bje va\u0161emu podnik\u00e1n\u00ed a&nbsp;bude t\u011b\u0161it v\u00e1s i&nbsp;va\u0161e z\u00e1kazn\u00edky\/\u200bu\u017eivatele str\u00e1nek.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud nem\u00e1te na takto n\u00e1ro\u010dn\u00fd projekt dostatek \u010dasu, zam\u011bstnance nebo se prost\u011b jen rad\u011bji sv\u011b\u0159\u00edte do rukou odborn\u00edk\u016f, <a href=\"https:\/\/www.besteto.cz\/kontakt\" target=\"_blank\" rel=\"noopener\">napi\u0161te n\u00e1m<\/a>.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>V \u017eivot\u011b ka\u017ed\u00e9ho e-shopa\u0159e nastane n\u011bkdy chv\u00edle, kdy chce&nbsp;dop\u0159\u00e1t sv\u00e9mu e-shopu vylep\u0161en\u00ed.&nbsp;Pokud v\u00e1m vrt\u00e1 hlavou, jak to cel\u00e9 zvl\u00e1dnout bez ztr\u00e1ty kyti\u010dky, pus\u0165te se do \u010dten\u00ed.<\/p>\n","protected":false},"author":5,"featured_media":4440,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[285],"tags":[116,300,527],"class_list":["post-4439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ostatni","tag-seo","tag-web","tag-navod"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4439"}],"version-history":[{"count":1,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4439\/revisions"}],"predecessor-version":[{"id":10470,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4439\/revisions\/10470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4440"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4439"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4439"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}