{"id":4442,"date":"2020-12-10T15:10:00","date_gmt":"2020-12-10T14:10:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/seo-ppc-rozdily\/"},"modified":"2025-03-04T14:10:42","modified_gmt":"2025-03-04T13:10:42","slug":"seo-ppc-rozdily","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/seo-ppc-rozdily\/","title":{"rendered":"SEO vs. PPC: Do \u010deho se vyplat\u00ed investovat?"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V marketingov\u00e9m odv\u011btv\u00ed panuje rivalita mezi SEO a&nbsp;PPC reklamou. Nab\u00edz\u00ed se ot\u00e1zka, co je pro va\u0161e podnik\u00e1n\u00ed lep\u0161\u00ed. V&nbsp;tomto \u010dl\u00e1nku v\u00e1m uk\u00e1\u017eeme <strong>v\u00fdhody a&nbsp;nev\u00fdhody<\/strong>, kter\u00e9 v\u00e1m pomohou p\u0159i rozhodov\u00e1n\u00ed. Z\u00e1kladem je pochopit slab\u00e9 a&nbsp;siln\u00e9 str\u00e1nky ka\u017ed\u00e9 z&nbsp;t\u011bchto metod propagace.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Dne\u0161n\u00ed \u010dl\u00e1nek je pon\u011bkud del\u0161\u00ed, proto nab\u00edz\u00edme rozcestn\u00edk, d\u00edky kter\u00e9mu se v&nbsp;z\u00e1plav\u011b informac\u00ed&nbsp;neztrat\u00edte:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong><a href=\"#Jak%C3%A9%20jsou%20v%C3%BDhody%20a%20nev%C3%BDhody%20SEO?\">Jak\u00e9 jsou v\u00fdhody a&nbsp;nev\u00fdhody metody SEO?<\/a><\/strong><\/li><li><strong><a href=\"#Jak%C3%A9%20jsou%20v%C3%BDhody%20a%20nev%C3%BDhody%20PPC%20reklamy?\">Jak\u00e9 jsou v\u00fdhody a&nbsp;nev\u00fdhody metody PPC reklamy?<\/a><\/strong><\/li><li><strong><a href=\"#Je%20lep%C5%A1%C3%AD%20metodou%20propagace%20SEO%20nebo%20PPC?\">Je lep\u0161\u00ed metodou propagace SEO nebo&nbsp;PPC?<\/a><\/strong><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">SEO vs.&nbsp;PPC<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pro mnoho lid\u00ed je t\u011b\u017ek\u00e9 rozeznat, jak\u00fd je <strong>rozd\u00edl mezi SEO a&nbsp;PPC reklamou ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed<\/strong>. Na Obr. 1&nbsp;si vid\u00edte dv\u011b&nbsp;PPC reklamy. Prvn\u00ed je tzv. produktov\u00e1 a&nbsp;objevuje se v\u017edy nejv\u00fd\u0161. Druhou z&nbsp;nich je klasick\u00e1 textov\u00e1 reklama. A\u017e potom n\u00e1sleduj\u00ed organick\u00e9 (p\u0159irozen\u00e9) v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed, na kter\u00e9 se zam\u011b\u0159uje SEO.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Stru\u010dn\u011b \u0159e\u010deno, <strong>placen\u00e9 reklamy jsou naho\u0159e, zat\u00edmco organick\u00e9 v\u00fdsledky jsou uvedeny n\u00ed\u017ee.<\/strong> Ale nemus\u00ed tomu tak b\u00fdt v\u017edy. Pokud na ur\u010dit\u00e1 kl\u00ed\u010dov\u00e1 slova \u010di fr\u00e1zi nen\u00ed vytvo\u0159ena placen\u00e1 reklama, tak se na dan\u00e9 slovo nezobraz\u00ed. To neplat\u00ed v&nbsp;p\u0159\u00edpad\u011b SEO\u2009\u2014\u2009pokud m\u00e1te pro dan\u00e9 kl\u00ed\u010dov\u00e9 slovo vytvo\u0159enou vstupn\u00ed str\u00e1nku, zobraz\u00edte se ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"Jak\u00e9 jsou v\u00fdhody a nev\u00fdhody SEO?\" name=\"Jak%C3%A9%20jsou%20v%C3%BDhody%20a%20nev%C3%BDhody%20SEO?\">Jak\u00e9 jsou v\u00fdhody a&nbsp;nev\u00fdhody metody SEO?<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>SEO lze p\u0159irovnat k&nbsp;zahradni\u010den\u00ed. Zasad\u00edte sem\u00ednka (kl\u00ed\u010dov\u00e1 slova) a&nbsp;\u010dek\u00e1te, a\u017e vyrostou. V\u00fdsledek sv\u00e9 pr\u00e1ce neuvid\u00edte hned, ale nejd\u0159\u00edv za p\u016fl roku a\u017e rok. Zlep\u0161en\u00ed se d\u00e1 dos\u00e1hnout rychleji, nicm\u00e9n\u011b to vy\u017eaduje mnohem v\u00edce \u00fasil\u00ed a&nbsp;nevysta\u010d\u00edte se z\u00e1kladn\u00edmi SEO metodami, jako je psan\u00ed a&nbsp;publikov\u00e1n\u00ed obsahu na&nbsp;web.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">V\u00fdhody SEO<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">SEO nic nestoj\u00ed<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nespornou v\u00fdhodou je, \u017ee <strong>za SEO nic neplat\u00edte<\/strong> (kdy\u017e optimalizaci prov\u00e1d\u00edte sami). Pokud pr\u00e1ci zad\u00e1te specialistovi, zaplat\u00edte jeho pr\u00e1ci. Ale to je v\u0161echno. Narozd\u00edl od SEO mus\u00edte v&nbsp;PPC zapo\u010d\u00edtat i&nbsp;sumu, kterou plat\u00edte za samotn\u00e9 doru\u010dov\u00e1n\u00ed reklamy potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Dlouhodob\u00e1&nbsp; n\u00e1vratnost<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud na SEO neust\u00e1le pracujete a&nbsp;jste konzistentn\u00ed v&nbsp;r\u00e1mci p\u0159ibli\u017en\u011b 6&nbsp;m\u011bs\u00edc\u016f a\u017e jednoho roku, <strong>dos\u00e1hnete v\u00fdsledk\u016f, kter\u00e9 mohou m\u00edt setrva\u010dnost klidn\u011b i&nbsp;roky<\/strong>. Vytrvale tvo\u0159te nov\u00fd obsah, sna\u017ete se z\u00edsk\u00e1vat zp\u011btn\u00e9 odkazy a&nbsp;sv\u00e9 pozice si udr\u017e\u00edte, nebo je dokonce \u010dasem zlep\u0161\u00edte.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Ka\u017edop\u00e1dn\u011b je vhodn\u00e9 jednou za \u010das st\u00e1vaj\u00edc\u00ed obsah aktualizovat a&nbsp;vylep\u0161ovat. Zejm\u00e9na tehdy, kdy\u017e se ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed objev\u00ed n\u011bkdo&nbsp;lep\u0161\u00ed.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Pov\u011bdom\u00ed o&nbsp;zna\u010dce a&nbsp;tvorba vztahu s&nbsp;n\u00e1v\u0161t\u011bvn\u00edkem<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Z\u00e1kazn\u00edci p\u0159ed n\u00e1kupem \u010dasto hledaj\u00ed recenze a&nbsp;informace o&nbsp;dan\u00e9m produktu. Vyjd\u011bte jim vst\u0159\u00edc a&nbsp;vytv\u00e1\u0159ejte takov\u00fd obsah informa\u010dn\u00edho charakteru, kter\u00fd spl\u0148uje jejich o\u010dek\u00e1v\u00e1n\u00ed.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Va\u0161e aktivita v&nbsp;pr\u016fb\u011bhu \u010dasu povede k&nbsp;tomu, \u017ee si lid\u00e9 va\u0161i zna\u010dku zapamatuj\u00ed, proto\u017ee si ji spoj\u00ed pr\u00e1v\u011b s&nbsp;t\u00edm, \u017ee jste jim <strong>poradili a&nbsp;poskytli informace<\/strong>, kter\u00e9 zrovna pot\u0159ebovali.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Kontrola nad obsahem<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kdy\u017e d\u011bl\u00e1te SEO, m\u016f\u017eete vytv\u00e1\u0159et jak\u00e9koliv mno\u017estv\u00ed obsahu na t\u00e9m\u011b\u0159&nbsp;<strong>jak\u00e9koliv t\u00e9ma<\/strong>. SEO v\u00e1m neklade \u017e\u00e1dn\u00e9 meze narozd\u00edl od PPC reklamy, kter\u00e1 m\u00e1 hodn\u011b omezen\u00ed a&nbsp;pravidel.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Nev\u00fdhody SEO<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Zobrazen\u00ed v\u00fdsledk\u016f trv\u00e1 n\u011bjakou dobu<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>M\u011bjte trp\u011blivost a&nbsp;bu\u010fte p\u0159ipraven\u00ed na \u010dek\u00e1n\u00ed, ne\u017e se dostav\u00ed v\u00fdsledky. Cel\u00fd proces nejde nijak popohnat. Pokud pot\u0159ebujete v\u00fdsledky hned, zam\u011b\u0159te se na placenou PPC reklamu.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Je v\u0161ak d\u016fle\u017eit\u00e9 ud\u011blat alespo\u0148 z\u00e1kladn\u00ed SEO hned na za\u010d\u00e1tku. <strong>Zobrazen\u00ed organick\u00fdch v\u00fdsledk\u016f n\u011bjakou dobu trv\u00e1<\/strong>. \u010c\u00edm d\u0159\u00edve za\u010dnete, t\u00edm rychleji se v\u00fdsledky dostav\u00ed.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">SEO nestoj\u00ed pen\u00edze, ale stoj\u00ed v\u00e1s&nbsp;\u010das<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>SEO nezahrnuje jen z\u00e1kladn\u00ed anal\u00fdzu kl\u00ed\u010dov\u00fdch slov a&nbsp;vytv\u00e1\u0159en\u00ed odkaz\u016f. Ne\u017e vy\u0161krtnete mo\u017enost najmout specialistu, pod\u00edvejte se, co v\u0161echno za v\u00e1s m\u016f\u017ee ud\u011blat a&nbsp;zva\u017ete, jestli budete m\u00edt \u010das <a href=\"https:\/\/www.besteto.cz\/skoleni\/seo\/individualni\" target=\"_blank\" rel=\"noopener\">vy\u0161kolit se<\/a> a&nbsp;dostat se na z\u00e1kladn\u00ed \u00farove\u0148 t\u011bchto oblast\u00ed:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>znalost HTML a&nbsp;CSS,&nbsp;<\/li><li>technick\u00e9 znalosti o&nbsp;fungov\u00e1n\u00ed vyhled\u00e1va\u010d\u016f (soubory sitemap, jak funguje indexov\u00e1n\u00ed, URL adresy a&nbsp;jejich struktura, p\u0159esm\u011brov\u00e1n\u00ed, probl\u00e9my s&nbsp;v\u00edce jazyky a&nbsp;mnoho dal\u0161\u00edch),<\/li><li>pokro\u010dil\u00e9 dovednosti v&nbsp;tvorb\u011b obsahu, abyste j\u00edm zaujali a&nbsp;z\u00edskali jste zdarma zp\u011btn\u00e9 odkazy.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>D\u00e1le SEO rozd\u011blujeme na technick\u00e9 a&nbsp;obsahov\u00e9 SEO. <strong>Zvl\u00e1dnout oboj\u00ed m\u016f\u017ee b\u00fdt velmi n\u00e1ro\u010dn\u00e9<\/strong>. Pokud nem\u00e1te dostatek \u010dasu a&nbsp;nad\u0161en\u00ed do studia, tato nev\u00fdhoda pro v\u00e1s bude podstatn\u00e1. \u0158e\u0161en\u00ed je jednoduch\u00e9\u2009\u2014\u2009<a href=\"https:\/\/www.besteto.cz\/sluzby\/seo\" target=\"_blank\" rel=\"noopener\">nechejte pr\u00e1ci odborn\u00edk\u016fm, u\u0161et\u0159\u00edte \u010das i&nbsp;svoje nervy<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Boj s&nbsp;konkurenc\u00ed skrze SEO m\u016f\u017ee b\u00fdt nad va\u0161e&nbsp;s\u00edly<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Obt\u00ed\u017en\u011bj\u0161\u00ed je prod\u00e1vat n\u011bjak\u00fd produkt, kter\u00fd m\u00e1 dob\u0159e pokryt\u00fd ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed samotn\u00fd <strong>v\u00fdrobce<\/strong>, kter\u00fd m\u00e1 oproti v\u00e1m v\u00edce&nbsp;financ\u00ed i&nbsp;lid\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Je na va\u0161em zv\u00e1\u017een\u00ed, zda m\u00e1 v\u016fbec smysl se vydat t\u00edmto sm\u011brem, anebo rad\u0161i vsad\u00edte na PPC reklamu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Vysok\u00e1 nejistota<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Vyhled\u00e1va\u010de pracuj\u00ed s&nbsp;<strong>algoritmy<\/strong>. To znamen\u00e1, \u017ee kdykoliv a&nbsp;z jak\u00e9hokoliv d\u016fvodu m\u016f\u017ee nastat situace, \u017ee str\u00e1nk\u00e1m ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed klesnou pozice nebo mohou b\u00fdt dokonce odstran\u011bny z&nbsp;indexu.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Obvykle tato situace nastane, pokud d\u011bl\u00e1te BlackHat SEO (praktika, kter\u00e1 m\u00e1 za c\u00edl nav\u00fd\u0161it hodnocen\u00ed webov\u00e9 str\u00e1nky u&nbsp;vyhled\u00e1va\u010d\u016f pomoc\u00ed zak\u00e1zan\u00fdch technik). Pokud se budete \u0159\u00eddit pokyny spole\u010dnosti Google, nem\u011blo by se nic st\u00e1t. Nicm\u00e9n\u011b to nem\u011bn\u00ed fakt, \u017ee organick\u00fd provoz va\u0161eho webu m\u016f\u017ee <strong>klesnout<\/strong> <strong>kv\u016fli zm\u011bn\u00e1m ze strany vyhled\u00e1va\u010de<\/strong>. Faktor\u016f, kter\u00e9 na to maj\u00ed vliv, je tolik, \u017ee by si zaslou\u017eily vlastn\u00ed \u010dl\u00e1nek.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Kdy uva\u017eovat o&nbsp;SEO?<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>SEO je v&nbsp;podstat\u011b <strong>pro ka\u017ed\u00e9ho<\/strong>. Doporu\u010dujeme za\u010d\u00edt s&nbsp;n\u00edm co nejd\u0159\u00edve, proto\u017ee zabere n\u011bjak\u00fd \u010das, ne\u017e p\u0159inese v\u00fdsledky. Za\u010dn\u011bte se o&nbsp;SEO zaj\u00edmat d\u0159\u00edv, ne\u017e spust\u00edte web, kde se \u0159e\u0161\u00ed nap\u0159\u00edklad struktura webu, platforma na kter\u00e9 web pob\u011b\u017e\u00ed a&nbsp;mnoho dal\u0161\u00edho.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.besteto.cz\/pripadovka-mydrinks\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/seo_pripadovka_ads_banner_0.png\" alt><\/a><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Po\u0159\u00e1d nev\u011b\u0159\u00edte, \u017ee s&nbsp;pomoc\u00ed SEO lze dos\u00e1hnout velk\u00e9 zm\u011bny? P\u0159e\u010dt\u011bte si <a href=\"https:\/\/www.besteto.cz\/pripadovka-mydrinks\" target=\"_blank\" rel=\"noopener\">\u00fasp\u011b\u0161n\u00fd p\u0159\u00edb\u011bh na\u0161eho klienta MyDrinks<\/a>, kter\u00fd v\u00e1s p\u0159esv\u011bd\u010d\u00ed, \u017ee&nbsp;SEO je dobr\u00e1&nbsp;volba.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>M\u00e1te chu\u0165 pono\u0159it se do studia? Pokra\u010dujte na n\u00e1\u0161 \u010dl\u00e1nek <a href=\"https:\/\/www.besteto.cz\/co-je-to-seo\" target=\"_blank\" rel=\"noopener\">SEO pro za\u010d\u00e1te\u010dn\u00edky<\/a>, nebo si projd\u011bte <a href=\"https:\/\/www.besteto.cz\/tema\/seo\" target=\"_blank\" rel=\"noopener\">ostatn\u00ed \u010dl\u00e1nky, kter\u00e9 jsme o&nbsp;SEO napsali<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"Jak\u00e9 jsou v\u00fdhody a nev\u00fdhody PPC reklamy?\" name=\"Jak%C3%A9%20jsou%20v%C3%BDhody%20a%20nev%C3%BDhody%20PPC%20reklamy?\">Jak\u00e9 jsou v\u00fdhody a&nbsp;nev\u00fdhody PPC reklamy?<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Na druh\u00e9 stran\u011b barik\u00e1dy stoj\u00ed&nbsp;PPC reklama, kter\u00e1 m\u016f\u017ee b\u00fdt skv\u011blou metodou propagace va\u0161eho webu, zejm\u00e9na pokud jste schopni m\u011b\u0159it konverze. Konverz\u00ed mysl\u00edme po\u017eadovanou akci, kterou m\u00e1 u\u017eivatel na va\u0161em webu prov\u00e9st (nap\u0159. dokon\u010den\u00ed objedn\u00e1vky, p\u0159id\u00e1n\u00ed zbo\u017e\u00ed do ko\u0161\u00edku nebo p\u0159ihl\u00e1\u0161en\u00ed k&nbsp;newsletteru&nbsp;apod).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">V\u00fdhody PPC<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Okam\u017eit\u00e9 v\u00fdsledky<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159in\u00e1\u0161\u00ed <strong>v\u00fdsledky ihned<\/strong>. C\u00edl\u00edte na nespo\u010det lid\u00ed, kte\u0159\u00ed hledaj\u00ed va\u0161i firmu \u010di produkt \/ slu\u017ebu a&nbsp;jste omezeni jen cenou, kterou jste ochotni zaplatit. Pravdou tak\u00e9 je, \u017ee z\u00e1le\u017e\u00ed na dal\u0161\u00edch faktorech, kter\u00e9 ovliv\u0148uj\u00ed celkov\u00fd v\u00fdkon reklamy. To je v\u00fdrazn\u00fd rozd\u00edl mezi PPC reklamou a&nbsp;SEO.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Rychlej\u0161\u00ed proces u\u010den\u00ed<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Netvrd\u00edme, \u017ee se stanete expertem na PPC reklamu p\u0159es noc, nicm\u00e9n\u011b <strong>z&nbsp;dlouhodob\u00e9ho hlediska je nastaven\u00ed PPC reklamy jednodu\u0161\u0161\u00ed ne\u017e SEO<\/strong>. Nech\u00e1pejte to v\u0161ak \u0161patn\u011b. St\u00e1le se mus\u00edte nau\u010dit spoustu v\u011bc\u00ed, kter\u00e9 vy\u017eaduj\u00ed \u010das a&nbsp;tak\u00e9 se je v\u011bt\u0161inou nau\u010d\u00edte tak, \u017ee zkou\u0161\u00edte r\u016fzn\u00e9 mo\u017enosti a&nbsp;p\u0159i tom za za\u010d\u00e1tku prod\u011bl\u00e1te n\u011bjak\u00e9 pen\u00edze.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jakmile se nau\u010d\u00edte z\u00e1klady a&nbsp;budete m\u00edt za sebou n\u011bjakou tu kampa\u0148, kterou jste optimalizovali, u\u017e v\u00edte co o\u010dek\u00e1vat a&nbsp;za\u010dnete zkoumat v\u0161echny v\u00fdhody, kter\u00e9 nab\u00edz\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>D\u00e1le je zde mo\u017enost kontaktovat <strong>profesion\u00e1ln\u00ed podporu<\/strong> od ofici\u00e1ln\u00edch zam\u011bstnanc\u016f spole\u010dnosti Google, kte\u0159\u00ed v\u00e1m pomohou nastavit kampan\u011b, co\u017e je luxus, kter\u00fd v&nbsp;oblasti SEO nem\u00e1me.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Chcete ovl\u00e1dnout PPC kampan\u011b, ale samostudium nen\u00ed v\u00e1\u0161 \u0161\u00e1lek k\u00e1vy? \u0158ekn\u011bte si o&nbsp;<a href=\"https:\/\/www.besteto.cz\/skoleni\" target=\"_blank\" rel=\"noopener\">individu\u00e1ln\u00ed \u0161kolen\u00ed<\/a>, kde v\u00e1m nebudeme do hlavy tlouct teorii, ale vrhneme se rovnou na nastavov\u00e1n\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Men\u0161\u00ed m\u00edra nejistoty<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nemus\u00edte se b\u00e1t \u017e\u00e1dn\u00fdch aktualizac\u00ed od Googlu. <strong>Ve sv\u011bt\u011b PPC reklamy jsou aktualizace transparentn\u00ed,<\/strong> tak\u017ee o&nbsp;nich v\u00edte p\u0159edem a&nbsp;nejsou tajn\u00e9, jak je tomu u&nbsp;SEO. V\u00edte dop\u0159edu, co je povoleno, a&nbsp;co ne.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Nev\u00fdhody PPC<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">PPC nen\u00ed zdarma<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Hlavn\u00edm d\u016fvodem, pro\u010d mnoho lid\u00ed st\u00e1le nepou\u017e\u00edv\u00e1 PPC, je fakt, \u017ee nen\u00ed zdarma a&nbsp;<strong>je pot\u0159eba do kampan\u00ed vkl\u00e1dat pen\u00edze<\/strong>. Pro \u00fasporu pen\u011bz&nbsp;je logi\u010dt\u011bj\u0161\u00ed volbou SEO. Kdy\u017e nev\u00edte, co d\u011bl\u00e1te, s&nbsp;PPC m\u016f\u017eete prod\u011blat pen\u00edze.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Velkou roli hraje konkurence. Zjist\u011bte, jak\u00e9 dal\u0161\u00ed spole\u010dnosti ve va\u0161em oboru plat\u00ed za reklamy, jeliko\u017e ka\u017ed\u00fd obor je jin\u00fd. T\u0159eba u&nbsp;PPC kampan\u00ed v&nbsp;bankovn\u00edm sektoru se pohybuj\u00ed ceny za proklik (CPC) i&nbsp;okolo 200 K\u010d. Ale to u\u017e je extr\u00e9m. D\u016fle\u017eit\u00e9 je tak\u00e9 zm\u00ednit, \u017ee <strong>kliknut\u00ed neznamen\u00e1 konverzi<\/strong>\u2009\u2014\u2009je to pouze p\u0159iveden\u00e1 n\u00e1v\u0161t\u011bva na v\u00e1\u0161 web. Z&nbsp;n\u00e1v\u0161t\u011bv dokon\u010d\u00ed konverzi jen men\u0161\u00ed&nbsp;\u010d\u00e1st.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Chcete-li odhadnout ceny pro sv\u016fj obor, m\u016f\u017eete vyzkou\u0161et nap\u0159\u00edklad <a href=\"https:\/\/ads.google.com\/intl\/cs_cz\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\">pl\u00e1nova\u010d kl\u00ed\u010dov\u00fdch slov od Googlu<\/a>.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kdy\u017e se rozhodnete spolupracovat se specialistou, kter\u00fd v\u00e1m pom\u016f\u017ee s&nbsp;va\u0161\u00ed PPC reklamou, je to zase dal\u0161\u00ed v\u00fddaj. Ka\u017edop\u00e1dn\u011b najmut\u00ed specialisty m\u016f\u017ee b\u00fdt skv\u011bl\u00e9 rozhodnut\u00ed, zejm\u00e9na pokud je zku\u0161en\u00fd a&nbsp;v\u00ed co d\u011bl\u00e1. U&nbsp;n\u00e1s m\u00e1me hned n\u011bkolik prof\u00edk\u016f, kte\u0159\u00ed se r\u00e1di&nbsp;o&nbsp;va\u0161e kampan\u011b postaraj\u00ed\u2009\u2014\u2009a\u0165 u\u017e jde o&nbsp;<a href=\"https:\/\/www.besteto.cz\/sluzby\/ppc\" target=\"_blank\" rel=\"noopener\">Google a&nbsp;Sklik<\/a> nebo <a href=\"https:\/\/www.besteto.cz\/sluzby\/facebook\" target=\"_blank\" rel=\"noopener\">Facebook a&nbsp;Instagram<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Vypnut\u00ed PPC = konec n\u00e1v\u0161t\u011bvnosti a&nbsp;prodej\u016f<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud publikujete obsah na va\u0161em webu, bude obsah na internetu tak dlouho, dokud bude web existovat. M\u016f\u017eete z&nbsp;n\u011bj profitovat roky.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>U PPC reklamy tomu tak nen\u00ed. Kdy\u017e se reklama z&nbsp;n\u011bjak\u00e9ho d\u016fvodu zam\u00edtne, dojdou pen\u00edze na \u00fa\u010dtu nebo se vypne z&nbsp;vlastn\u00ed v\u016fle, p\u0159estane se zobrazovat potencion\u00e1ln\u00edm n\u00e1v\u0161t\u011bvn\u00edk\u016fm. T\u00edm p\u00e1dem se <strong>zastav\u00ed tok n\u00e1v\u0161t\u011bvnosti a&nbsp;n\u00e1sledn\u00e9 prodeje<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">PPC nen\u00ed zlat\u00fd&nbsp;d\u016fl<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>N\u011bkter\u00e9 firmy a&nbsp;podnikatel\u00e9 se domn\u00edvaj\u00ed, \u017ee PPC je zlat\u00e9 pras\u00e1tko. Sta\u010d\u00ed do n\u011bj vlo\u017eit slu\u0161nou sumu pen\u011bz a&nbsp;konverze se jenom sypou. Bohu\u017eel (nebo bohud\u00edk) tomu tak nen\u00ed. Faktem je, \u017ee <strong>inzerce z\u00e1vis\u00ed na mnoha r\u016fzn\u00fdch faktorech<\/strong>, jako je kvalita reklamy, kl\u00ed\u010dov\u00fdch slovech, va\u0161em produktu \u010di slu\u017eb\u011b, apod.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Men\u0161\u00ed kontrola nad obsahem<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud chcete, aby se va\u0161e reklama zobrazovala, mus\u00edte dodr\u017eovat ur\u010dit\u00e1 pravidla. Pravidla&nbsp; se t\u00fdkaj\u00ed n\u00e1zv\u016f, popis\u016f, ale i&nbsp;obsahu. <strong>Omezen\u00ed inzerce<\/strong> plat\u00ed pro ur\u010dit\u00e9 obory (nap\u0159. hazard, alkohol, l\u00e9ky\u2026) a&nbsp;n\u011bkter\u00e1 kl\u00ed\u010dov\u00e1 slova jsou v&nbsp;kampan\u00edch zak\u00e1z\u00e1na.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Kdy uva\u017eovat o&nbsp;PPC<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>PPC reklamu m\u016f\u017eete vyu\u017e\u00edt kdykoliv podle pot\u0159eby. T\u00edm m\u016f\u017eete <strong>podpo\u0159it va\u0161e podnik\u00e1n\u00ed<\/strong> a&nbsp;v kr\u00e1tk\u00e9 dob\u011b z\u00edskat v\u00fdsledky.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud v\u00e1s PPC reklama&nbsp;zaujala, na na\u0161em blogu najdete dal\u0161\u00ed zaj\u00edmav\u00e9 \u010dl\u00e1nky pro za\u010d\u00e1te\u010dn\u00edky (nap\u0159. \u010dl\u00e1nek <a href=\"https:\/\/www.besteto.cz\/ppc-reklama-google-seznam\">Jak na PPC reklamu na Google a&nbsp;Seznamu<\/a>) i&nbsp;pokro\u010dilej\u0161\u00ed (projd\u011bte si&nbsp;<a href=\"https:\/\/www.besteto.cz\/tema\/ppc\" target=\"_blank\" rel=\"noopener\">ostatn\u00ed \u010dl\u00e1nky, kter\u00e9 jsme o&nbsp;PPC\u010dk\u00e1ch napsali<\/a>).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"Je lep\u0161\u00ed metodou propagace SEO nebo PPC?\" name=\"Je%20lep%C5%A1%C3%AD%20metodou%20propagace%20SEO%20nebo%20PPC?\">Je lep\u0161\u00ed metodou propagace SEO nebo&nbsp;PPC?<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Na ot\u00e1zku, zda \u201cJe lep\u0161\u00ed SEO nebo PPC?\u201c naleznete mnoho r\u016fzn\u00fdch odpov\u011bdi. Pravdou v\u0161ak je, \u017ee kombinace oboj\u00edho je pro va\u0161e podnik\u00e1n\u00ed skv\u011blou volbou.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jak to m\u016f\u017ee hezky fungovat, kdy\u017e se propoj\u00ed SEO a&nbsp;PPC, dokazuje inspirativn\u00ed <a href=\"https:\/\/www.besteto.cz\/gardners-spoluprace-clanek\" target=\"_blank\" rel=\"noopener\"><strong>p\u0159\u00edb\u011bh e\u2011shopu Gardners.cz, kter\u00e9mu stouply&nbsp;za 20 m\u011bs\u00edc\u016f tr\u017eby o&nbsp;267&nbsp;%.<\/strong><\/a><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Z kr\u00e1tkodob\u00e9ho hlediska se d\u00e1 \u0159\u00edct, \u017ee&nbsp;PPC dominuje a&nbsp;je to dobr\u00fd zp\u016fsob, jak z\u00edskat ur\u010ditou po\u010d\u00e1te\u010dn\u00ed n\u00e1v\u0161t\u011bvnost a&nbsp;prodeje a&nbsp;udr\u017eet sv\u00e9 pozice konzistentn\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Lid\u00e9 v\u011bt\u0161inou za\u010d\u00ednaj\u00ed s&nbsp;PPC, proto\u017ee p\u0159in\u00e1\u0161\u00ed okam\u017eit\u00e9 v\u00fdsledky a&nbsp;SEO moc ned\u016fv\u011b\u0159uj\u00ed, proto\u017ee nev\u011bd\u00ed, co od n\u011bj o\u010dek\u00e1vat. M\u016f\u017eete nap\u0159\u00edklad za\u010d\u00edt s&nbsp;t\u00edm, \u017ee ud\u011bl\u00e1te z\u00e1kladn\u00ed v\u011bci. Jednou z&nbsp;nich je nap\u0159\u00edklad m\u00edt&nbsp;blog.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>S pomoc\u00ed jednoho kvalitn\u00edho \u010dl\u00e1nku&nbsp;lze dos\u00e1hnout vysok\u00e9 n\u00e1v\u0161t\u011bvnosti, kter\u00e1 p\u0159ivede stovky&nbsp;n\u00e1v\u0161t\u011bv mes\u00ed\u010dn\u011b. I&nbsp;m\u00edra prokliku u&nbsp;dan\u00fdch kl\u00ed\u010dov\u00fdch slov, kter\u00e9 souvis\u00ed s&nbsp;\u010dl\u00e1nkem, b\u00fdv\u00e1 mnohem vy\u0161\u0161\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud jste na v\u00e1\u017ek\u00e1ch a&nbsp;po\u0159\u00e1d nev\u00edte, kterou cestou se vydat, <a href=\"https:\/\/www.besteto.cz\/kontakt\" target=\"_blank\" rel=\"noopener\">napi\u0161te n\u00e1m nebo zavolejte.<\/a> R\u00e1di si v\u00e1\u0161 e\u2011shop vezmeme do par\u00e1dy a&nbsp;probereme s&nbsp;v\u00e1mi mo\u017en\u00e9 varianty.<\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chcete zapracovat na marketingu sv\u00e9ho e-shopu, ale nev\u00edte, jestli se zam\u011b\u0159it na SEO nebo PPC? V tomto \u010dl\u00e1nku v\u00e1m uk\u00e1\u017eeme v\u00fdhody a nev\u00fdhody, kter\u00e9 v\u00e1m pomohou p\u0159i rozhodov\u00e1n\u00ed.<\/p>\n","protected":false},"author":5,"featured_media":4443,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[278,281],"tags":[322,104,116,309],"class_list":["post-4442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","category-seo","tag-ppc-2","tag-ppc","tag-seo","tag-optimalizace-pro-vyhledavace"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4442"}],"version-history":[{"count":3,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4442\/revisions"}],"predecessor-version":[{"id":17680,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4442\/revisions\/17680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4443"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}