{"id":4457,"date":"2020-11-10T10:38:00","date_gmt":"2020-11-10T09:38:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/co-je-to-seo\/"},"modified":"2022-11-14T12:54:31","modified_gmt":"2022-11-14T11:54:31","slug":"co-je-to-seo","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/co-je-to-seo\/","title":{"rendered":"Co je to SEO a jak funguje &#8211; z\u00e1klady optimalizace webu pro vyhled\u00e1va\u010de"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Za jednoduchou ot\u00e1zkou se skr\u00fdv\u00e1 cel\u00e9 odv\u011btv\u00ed online marketingu: Co to je SEO? <strong>Search Engine Optimization<\/strong> neboli SEO (\u010desky\u2009\u2014\u2009optimalizace pro vyhled\u00e1va\u010de) si klade za c\u00edl p\u0159il\u00e1kat co nejv\u011bt\u0161\u00ed mno\u017estv\u00ed organick\u00e9 n\u00e1v\u0161t\u011bvnosti na webov\u00e9 str\u00e1nky.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>SEO metod\u00e1m se nekladou meze\u2009\u2014\u2009pou\u017e\u00edvaj\u00ed je jak podnikatel\u00e9, tak firmy pro<strong> maximalizaci<\/strong> <strong>viditelnosti webov\u00fdch str\u00e1nek ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed<\/strong> s&nbsp;c\u00edlem zv\u00fd\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti a&nbsp;n\u00e1sledn\u011b vy\u0161\u0161\u00edch zisk\u016f.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Spole\u010dnosti \u010dasto naj\u00edmaj\u00ed SEO specialisty, aby pou\u017eili vhodn\u00e9 metody, kter\u00e9 zlep\u0161\u00ed organickou n\u00e1v\u0161t\u011bvnost. Organick\u00e1 n\u00e1v\u0161t\u011bvnost p\u0159ich\u00e1z\u00ed na web p\u0159irozen\u011b a&nbsp;nikoli jako placen\u00e1 PPC reklama s&nbsp;platbou za ka\u017ed\u00fd proklik.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>Proto\u017ee jsme se sna\u017eili nevynechat nic d\u016fle\u017eit\u00e9ho, je text o&nbsp;n\u011bco del\u0161\u00ed a&nbsp;proto jsme se rozhodli vytvo\u0159it rozcestn\u00edk pro lep\u0161\u00ed orientaci:<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>1.&nbsp;<strong><a href=\"#Jak%20SEO%20funguje\">Co to je a&nbsp;jak funguje SEO<\/a><\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>2.&nbsp;<strong><a href=\"#On-page%20SEO%20faktory\">On-page SEO faktory<\/a><\/strong>:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"#Title%20tag%20(n%C3%A1zev%20str%C3%A1nky)\">Title tag (n\u00e1zev str\u00e1nky)<\/a><\/li><li><a href=\"#Meta%20description%20(popis%20str%C3%A1nky)\">Meta description (popis str\u00e1nky)<\/a><\/li><li><a href=\"#Nadpisy%20(H1%E2%80%93H6)\">Nadpisy (H1\u2009\u2013\u2009H6)<\/a><\/li><li><a href=\"#Textov%C3%BD%20obsah%20na%20str%C3%A1nce\">Textov\u00fd obsah na str\u00e1nce<\/a><\/li><li><a href=\"#Struktura%20URL%20adres\">Struktura URL&nbsp;adres<\/a><\/li><li><a href=\"#Velikost,%20popis%20a%20form%C3%A1t%20obr%C3%A1zk%C5%AF\">Velikost, popis a&nbsp;form\u00e1t obr\u00e1zk\u016f<\/a><\/li><li><a href=\"#Intern%C3%AD%20prolinkov%C3%A1n%C3%AD\">Intern\u00ed prolinkov\u00e1n\u00ed<\/a><\/li><li><a href=\"#Rychlost%20webu\">Rychlost webu<\/a><\/li><li><a href=\"#Strukturovan%C3%A1%20data\">Strukturovan\u00e1 data<\/a><\/li><li><a href=\"#Pou%C5%BEitelnost%20v%20mobiln%C3%ADch%20za%C5%99%C3%ADzen%C3%ADch\">Pou\u017eitelnost v&nbsp;mobiln\u00edch za\u0159\u00edzen\u00edch<\/a><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>3. <strong><a href=\"#Off-page%20SEO%20faktory\">Off-page SEO faktory<\/a><\/strong>:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"#Odkazy%20z%20jin%C3%BDch%20web%C5%AF\">Odkazy z&nbsp;jin\u00fdch web\u016f<\/a><\/li><li><a href=\"#Zm%C3%ADnky%20na%20soci%C3%A1ln%C3%ADch%20s%C3%ADt%C3%ADch\">Zm\u00ednky na soci\u00e1ln\u00edch s\u00edt\u00edch<\/a><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tento \u010dl\u00e1nek je pro \u00fapln\u00e9 za\u010d\u00e1te\u010dn\u00edky, kte\u0159\u00ed by r\u00e1di z\u00edskali z\u00e1kladn\u00ed p\u0159ehled o&nbsp;SEO. Pokud v\u00e1s optimalizace pro vyhled\u00e1va\u010de za\u010dne zaj\u00edmat v\u00edc, p\u0159e\u010dt\u011bte si dal\u0161\u00ed <a href=\"https:\/\/www.besteto.cz\/tema\/seo\" target=\"_blank\" rel=\"noopener\">\u010dl\u00e1nky od na\u0161ich SEO specialist\u016f.<\/a><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"Jak SEO funguje\" name=\"Jak%20SEO%20funguje\">Co to je a&nbsp;jak funguje SEO<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Vyhled\u00e1va\u010de jako Google, Seznam a&nbsp;Bing pou\u017e\u00edvaj\u00ed <strong>vyhled\u00e1vac\u00ed roboty <\/strong>k&nbsp;proch\u00e1zen\u00ed str\u00e1nek webu, shroma\u017e\u010fov\u00e1n\u00ed informac\u00ed o&nbsp;dan\u00fdch str\u00e1nk\u00e1ch a&nbsp;n\u00e1sledn\u00e9 indexaci t\u011bchto str\u00e1nek. To vede k&nbsp;zobrazov\u00e1n\u00ed str\u00e1nek ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>K tomu aby vyhled\u00e1va\u010de zaindexovali n\u011bjakou str\u00e1nku slou\u017e\u00ed <strong>algoritmy<\/strong>, kter\u00e9 ka\u017ed\u00fd vyhled\u00e1vac\u00ed robot m\u00e1. Tyto algoritmy str\u00e1nky analyzuj\u00ed a&nbsp;vyhodnocuj\u00ed, p\u0159i\u010dem\u017e berou v&nbsp;potaz stovky hodnot\u00edc\u00edch faktor\u016f nebo sign\u00e1l\u016f, aby ur\u010dily, kter\u00e1 str\u00e1nka bude m\u00edt jak\u00e9 po\u0159ad\u00ed ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed pro <strong>hledan\u00e9 kl\u00ed\u010dov\u00e9 slovo \u010di fr\u00e1zi<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Faktory ovliv\u0148uj\u00edc\u00ed SEO<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>SEO se d\u011bl\u00ed na dv\u011b \u010d\u00e1sti: <strong>on-page SEO<\/strong> (na str\u00e1nce) a&nbsp;<strong>off-page SEO<\/strong> (mimo str\u00e1nku).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Faktor\u016f, kter\u00e9 ovliv\u0148uj\u00ed SEO jsou stovky a&nbsp;mo\u017en\u00e1 i&nbsp;tis\u00edce, d\u00edky strojov\u00e9mu u\u010den\u00ed. Nehled\u011b na to, \u017ee ofici\u00e1ln\u011b nejsou zn\u00e1my. Pouze se domn\u00edv\u00e1me&nbsp;(na z\u00e1klad\u011b test\u016f r\u016fzn\u00fdch odborn\u00edk\u016f), jak\u00e9 faktory to jsou. Spole\u010dn\u011b si projdeme alespo\u0148 ty nejd\u016fle\u017eit\u011bj\u0161\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"On-page SEO faktory\" name=\"On-page%20SEO%20faktory\">On-page SEO faktory<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>On-page SEO je ozna\u010den\u00ed pro faktory, kter\u00e9 se daj\u00ed ovlivnit <strong>p\u0159\u00edmo na webu<\/strong> za \u00fa\u010delem lep\u0161\u00edho hodnocen\u00ed, ze strany vyhled\u00e1va\u010d\u016f a&nbsp;n\u00e1sledn\u00e9ho z\u00edsk\u00e1n\u00ed organick\u00e9 n\u00e1v\u0161t\u011bvnosti.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Mezi d\u016fle\u017eit\u00e9 On-page faktory pat\u0159\u00ed:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>title tag (n\u00e1zev str\u00e1nky);<\/li><li>meta description (popis str\u00e1nky);<\/li><li>nadpisy (H1\u2009\u2013\u2009H6);<\/li><li>textov\u00fd obsah a&nbsp;multimedi\u00e1ln\u00ed obsah na str\u00e1nce;<\/li><li>struktura URL&nbsp;adres;<\/li><li>velikost, popis a&nbsp;form\u00e1t obr\u00e1zk\u016f;<\/li><li>intern\u00ed prolinkov\u00e1n\u00ed;<\/li><li>rychlost webu;<\/li><li>strukturovan\u00e1 data;<\/li><li>pou\u017eitelnost v&nbsp;mobiln\u00edch za\u0159\u00edzen\u00edch.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Z\u00e1rove\u0148 je u&nbsp;t\u011bchto bod\u016f z\u00e1kladem pou\u017e\u00edt <a href=\"https:\/\/www.besteto.cz\/seo-klicova-slova\" target=\"_blank\" rel=\"noopener\">kl\u00ed\u010dov\u00e1 slova<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"Title tag (n\u00e1zev str\u00e1nky)\" name=\"Title%20tag%20(n%C3%A1zev%20str%C3%A1nky)\">Title tag (n\u00e1zev str\u00e1nky)<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>N\u00e1zev str\u00e1nky je jedn\u00edm z&nbsp;nejd\u016fle\u017eit\u011bj\u0161\u00edch faktor\u016f, proto\u017ee popisuje <strong>hlavn\u00ed zam\u011b\u0159en\u00ed str\u00e1nky<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Title tag se tak\u00e9 vyskytuje v&nbsp;<strong>z\u00e1lo\u017ece prohl\u00ed\u017ee\u010de<\/strong>, kde zlep\u0161uje&nbsp;p\u0159ehlednost v&nbsp;p\u0159\u00edpad\u011b, \u017ee m\u00e1te z\u00e1lo\u017eek otev\u0159en\u00fdch n\u011bkolik.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Celkov\u00fd rozsah by m\u011bl b\u00fdt mezi <strong>50 a&nbsp;70 znaky<\/strong> v\u010detn\u011b dom\u00e9ny. Dom\u00e9nu v&nbsp;n\u00e1zvu uv\u00e1d\u011bjte, proto\u017ee obvykle zvy\u0161uje proklikovost. Pokud p\u0159ekro\u010d\u00edte tyto hodnoty, vyhled\u00e1va\u010de text zkr\u00e1t\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud se chcete o&nbsp;t\u00e9to problematice dozv\u011bd\u011bt v\u00edce, nav\u0161tivte n\u00e1\u0161 <a href=\"https:\/\/www.besteto.cz\/seo-title\" target=\"_blank\" rel=\"noopener\">\u010dl\u00e1nek o&nbsp;title<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"Meta description (popis str\u00e1nky)\" name=\"Meta%20description%20(popis%20str%C3%A1nky)\">Meta description (popis str\u00e1nky)<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Meta description je popis str\u00e1nky, kter\u00fd se zobrazuje ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed. Vliv na SEO jako takov\u00e9 nem\u00e1. Nicm\u00e9n\u011b z\u00e1sadn\u011b ovliv\u0148uje <strong>m\u00edru prokliku<\/strong> (CTR).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud nejsou popisy napsan\u00e9 dostate\u010dn\u011b v\u00fdsti\u017en\u011b, Google a&nbsp;Seznam si je \u010dasto vytvo\u0159\u00ed z&nbsp;obsahu dan\u00e9 str\u00e1nky va\u0161eho webu. Takov\u00fd v\u00fdsledek nen\u00ed v\u017edy ide\u00e1ln\u00ed. Podle <a href=\"https:\/\/ahrefs.com\/blog\/seo-statistics\/#ranking-statistics\" target=\"_blank\" rel=\"noopener\">statistiky<\/a> Google p\u0159episuje meta description v&nbsp;<strong>62,8&nbsp;%<\/strong> p\u0159\u00edpad\u016f.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Ide\u00e1ln\u00ed d\u00e9lka by m\u011bla z\u016fstat v&nbsp;rozsahu <strong>70&nbsp;a\u017e 155 znak\u016f<\/strong> (430 \u2013 920&nbsp;px).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V\u00edce podrobnost\u00ed se dozv\u00edte v&nbsp;samostatn\u00e9m&nbsp;<a href=\"https:\/\/www.besteto.cz\/meta-description\" target=\"_blank\" rel=\"noopener\">\u010dl\u00e1nku&nbsp;o&nbsp;meta description<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"Nadpisy (H1\u2013H6)\" name=\"Nadpisy%20(H1%E2%80%93H6)\">Nadpisy (H1\u2009\u2013\u2009H6)<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nadpisy pom\u00e1haj\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016fm k&nbsp;rychl\u00e9 orientaci na str\u00e1nce. Nadpisy&nbsp;tak\u00e9 pom\u00e1haj\u00ed vyhled\u00e1va\u010d\u016fm ur\u010dit, co se na dan\u00e9 str\u00e1nce nach\u00e1z\u00ed a&nbsp;o \u010dem pojedn\u00e1v\u00e1.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>K dispozici m\u00e1te 6&nbsp;\u00farovn\u00ed nadpisu&nbsp;(<strong>H1\u2009\u2013\u2009H6<\/strong>). T\u00edm nejhodnotn\u011bj\u0161\u00edm a&nbsp;nejd\u016fle\u017eit\u011bj\u0161\u00edm je <strong>nadpis prvn\u00ed \u00farovn\u011b H1<\/strong>, jeliko\u017e ozna\u010duje n\u00e1zev str\u00e1nky. Dal\u0161\u00ed&nbsp;slou\u017e\u00ed jako podnadpisy k&nbsp;<strong>rozd\u011blen\u00ed obsahu<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Celkovou d\u00e9lku nadpisu udr\u017eujte v&nbsp;rozmez\u00ed <strong>20 a\u017e 70 znak\u016f<\/strong>. Zahrnut\u00ed kl\u00ed\u010dov\u00fdch slov do nadpis\u016f p\u0159isp\u00edv\u00e1 k&nbsp;lep\u0161\u00edmu um\u00edst\u011bn\u00ed pro dan\u00e1 kl\u00ed\u010dov\u00e1 slova.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"Textov\u00fd obsah na str\u00e1nce\" name=\"Textov%C3%BD%20obsah%20na%20str%C3%A1nce\">Textov\u00fd obsah na str\u00e1nce<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Lid\u00e9 si mohou prohl\u00ed\u017eet v\u00e1\u0161 obsah, a\u0165 u\u017e jde o&nbsp;\u010dten\u00ed p\u0159\u00edsp\u011bvku na blogu nebo prohl\u00ed\u017een\u00ed str\u00e1nky produktu. Textov\u00fd obsah ne\u010dtou pouze n\u00e1v\u0161t\u011bvn\u00edci va\u0161eho webu, ale i&nbsp;vyhled\u00e1va\u010de.&nbsp;Optimalizace textu&nbsp;usnadn\u00ed vyhled\u00e1va\u010d\u016fm pochopit a&nbsp;ohodnotit v\u00e1\u0161&nbsp;obsah.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Sna\u017ete se, aby text neobsahoval gramatick\u00e9 chyby, byl srozumiteln\u00fd, d\u016fv\u011bryhodn\u00fd a&nbsp;u\u017eite\u010dn\u00fd pro n\u00e1v\u0161t\u011bvn\u00edky. D\u00e1le by v&nbsp;obsahu m\u011bla b\u00fdt zakomponov\u00e1na kl\u00ed\u010dov\u00e9 slova, na kter\u00e1 se chcete zobrazit. V&nbsp;z\u00e1vislosti na d\u00e9lce textu je doporu\u010dujeme pou\u017e\u00edt kl\u00ed\u010dov\u00e9 slovo <strong>2\u2009\u2013\u20093kr\u00e1t<\/strong>.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V p\u0159\u00edpad\u011b del\u0161\u00edho textu \u010dten\u00e1\u0159i ocen\u00ed jeho roz\u010dlen\u011bn\u00ed&nbsp;obr\u00e1zky. Nezapome\u0148te na vkl\u00e1d\u00e1n\u00ed&nbsp;odkaz\u016f&nbsp;na jin\u00e9 str\u00e1nky, kter\u00e9 souvisej\u00ed s&nbsp;dan\u00fdm t\u00e9matem.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"Struktura URL adres\" name=\"Struktura%20URL%20adres\">Struktura URL&nbsp;adres<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Doporu\u010dujeme, aby URL adresy spl\u0148ovaly z\u00e1kladn\u00ed pravidla. M\u011bly&nbsp;by:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>obsahovat kl\u00ed\u010dov\u00e1 slova (sta\u010d\u00ed 1&nbsp;a\u017e 2);<\/li><li>b\u00fdt snadno \u010diteln\u00e9, jednoduch\u00e9 a&nbsp;kr\u00e1tk\u00e9;<\/li><li>b\u00fdt logicky uspo\u0159\u00e1dan\u00e9.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zde je p\u0159\u00edklad spr\u00e1vn\u011b a&nbsp;\u0161patn\u011b napsan\u00e9 URL adresy:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nevhodn\u00e1 URL adresa: <code>https:\/\/www.priklad.cz\/index.php?productID=90876546<\/code><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Vhodn\u00e1 URL adresa: <code>https:\/\/www.priklad.cz\/iphone-12-pro<\/code><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V\u011bt\u0161ina e\u2011shopov\u00fdch \u0159e\u0161en\u00ed si <strong>URL adresy&nbsp;tvo\u0159\u00ed automaticky<\/strong> podle n\u00e1zv\u016f kategori\u00ed a&nbsp;produkt\u016f. Pokud budete m\u00edt dlouh\u00fd n\u00e1zev (nap\u0159. u&nbsp;kategorie) a&nbsp;cht\u011bli byste zachovat kr\u00e1tkou URL adresu, mus\u00edte ji zm\u011bnit ru\u010dn\u011b v&nbsp;nastaven\u00ed, pokud to syst\u00e9m umo\u017e\u0148uje.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pozor, u&nbsp;zab\u011bhl\u00e9ho projektu se nedoporu\u010duje m\u011bnit URL adresy. Zm\u011bny URL adres u&nbsp;zab\u011bhl\u00fdch projekt\u016f doporu\u010dujeme nejd\u0159\u00edv probrat s&nbsp;odborn\u00edkem na&nbsp;SEO.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"Velikost, popis a form\u00e1t obr\u00e1zk\u016f\" name=\"Velikost,%20popis%20a%20form%C3%A1t%20obr%C3%A1zk%C5%AF\">Velikost, popis a&nbsp;form\u00e1t obr\u00e1zk\u016f<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Na t\u00e9ma optimalizace obr\u00e1zk\u016f z&nbsp;pohledu SEO jsme si pov\u00eddali tak\u00e9 v&nbsp;jedn\u00e9 z&nbsp;epizod <a href=\"https:\/\/www.besteto.cz\/podcast-seo-obrazky\" target=\"_blank\" rel=\"noopener\">podcastu Oran\u017e\u00e1da<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Velikost obr\u00e1zk\u016f<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Velikost obr\u00e1zk\u016f je velmi d\u016fle\u017eit\u00e1 pro <strong>rychlost webu<\/strong>. \u010c\u00edm v\u011bt\u0161\u00ed obr\u00e1zky m\u00e1te (te\u010f nemysl\u00edme rozm\u011brov\u011b, ale z&nbsp;pohledu datov\u00e9 velikosti), t\u00edm pomalej\u0161\u00ed je na\u010d\u00edt\u00e1n\u00ed webu a&nbsp;zab\u00edraj\u00ed m\u00edsto na serveru\/\u200bhostingu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Datovou velikost u&nbsp;produktov\u00fdch obr\u00e1zk\u016f doporu\u010dujeme <strong>do 100&nbsp;kB<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Popis obr\u00e1zk\u016f (Alt&nbsp;text)<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Alt popis (alternativn\u00ed text), vypl\u0148ujeme u&nbsp;<strong>obr\u00e1zk\u016f a&nbsp;fotografi\u00ed<\/strong>. Vypl\u0148ujeme ho proto, \u017ee si vyhled\u00e1va\u010de neum\u00ed interpretovat, co se na dan\u00e9m obr\u00e1zku nach\u00e1z\u00ed a&nbsp;tak jim mus\u00edme pomoci formou textu. ALT popisek tak\u00e9 p\u0159ed\u010d\u00edt\u00e1 nevidom\u00fdm asisten\u010dn\u00ed software.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>M\u011bli byste se vej\u00edt <strong>do 150 znak\u016f<\/strong> a&nbsp;sna\u017eit se vlo\u017eit maximum informac\u00ed popisuj\u00edc\u00ed obr\u00e1zek se zam\u011b\u0159en\u00edm na kl\u00ed\u010dov\u00e1 slova.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Form\u00e1t obr\u00e1zk\u016f<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Ne\u017e budete p\u0159id\u00e1vat obr\u00e1zky na sv\u016fj web, ujist\u011bte se, zda jste vybrali spr\u00e1vn\u00fd form\u00e1t obr\u00e1zku. I&nbsp;kdy\u017e si m\u016f\u017eete vybrat z&nbsp;mnoha form\u00e1t\u016f obr\u00e1zk\u016f, kter\u00e9 se nab\u00edzej\u00ed, pro web jsou <strong>nejb\u011b\u017en\u011bj\u0161\u00ed form\u00e1ty PNG a&nbsp;JPEG<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>PNG <\/strong>se nej\u010dast\u011bji vyu\u017e\u00edv\u00e1 pro <strong>obr\u00e1zky a&nbsp;loga<\/strong>. Vyzna\u010duje se vy\u0161\u0161\u00ed kvalitou, nicm\u00e9n\u011b m\u00e1 v\u011bt\u0161\u00ed datovou velikost. U&nbsp;geometricky jednoduch\u00e9ho obr\u00e1zku bude pravd\u011bpodobn\u011b velikost men\u0161\u00ed ne\u017e JPEG. PNG m\u016f\u017ee m\u00edt pr\u016fhledn\u00e9 pozad\u00ed, co\u017e je d\u016fle\u017eit\u00e1 vlastnost zejm\u00e9na pro&nbsp;loga.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>JPEG <\/strong>se nej\u010dast\u011bji se vyu\u017e\u00edv\u00e1 pro <strong>fotografie<\/strong>, pro kter\u00e9 byl speci\u00e1ln\u011b navr\u017een. T\u00edm p\u00e1dem nenab\u00edz\u00ed tak uspokojivou kvalitu, pokud je obsahem n\u011bco jin\u00e9ho ne\u017e&nbsp;fotka.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Form\u00e1t JPEG pou\u017e\u00edt pouze pro v\u011bt\u0161\u00ed sn\u00edmky s&nbsp;d\u016frazem na vizu\u00e1ln\u00ed dojem(nap\u0159. bannery na homepage). Pro produktov\u00e9 obr\u00e1zky v&nbsp;e\u2011shopu doporu\u010dujeme pou\u017e\u00edt PNG.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Za\u010d\u00ednaj\u00ed se prosazovat i&nbsp;dal\u0161\u00ed form\u00e1ty obr\u00e1zk\u016f, kter\u00e9 maj\u00ed men\u0161\u00ed datovou velikost p\u0159i zachov\u00e1n\u00ed kvality, ale je\u0161t\u011b nejsou tolik roz\u0161\u00ed\u0159en\u00e9. Dozv\u00edte se o&nbsp;nich v&nbsp;<a href=\"https:\/\/www.besteto.cz\/podcast-seo-obrazky\" target=\"_blank\" rel=\"noopener\">podcastu Oran\u017e\u00e1da<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/j2q0j7.gif\" alt><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"Intern\u00ed prolinkov\u00e1n\u00ed\" name=\"Intern%C3%AD%20prolinkov%C3%A1n%C3%AD\">Intern\u00ed prolinkov\u00e1n\u00ed<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><a href=\"http:\/\/www.besteto.cz\/interni-prolinkovani\" target=\"_blank\" rel=\"noopener\">Intern\u00ed odkazy<\/a> slou\u017e\u00ed jak n\u00e1v\u0161t\u011bvn\u00edk\u016fm pro pohyb po webov\u00fdch str\u00e1nk\u00e1ch a&nbsp;z\u00edsk\u00e1v\u00e1n\u00ed pot\u0159ebn\u00fdch informac\u00ed, tak i&nbsp;vyhled\u00e1vac\u00edm robot\u016fm, kter\u00fdm pom\u00e1haj\u00ed l\u00e9pe pochopit, co se na dan\u00fdch str\u00e1nk\u00e1ch nach\u00e1z\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V\u0161echny str\u00e1nky na va\u0161em webu by m\u011bly b\u00fdt mezi sebou <strong>propojeny<\/strong>. Pokud tomu tak nen\u00ed, vyhled\u00e1va\u010de budou m\u00edt probl\u00e9m s&nbsp;nalezen\u00edm nepropojen\u00fdch str\u00e1nek a&nbsp;nep\u0159idaj\u00ed jim takovou hodnotu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Vyhodu, kterou p\u0159in\u00e1\u0161\u00ed intern\u00ed prolinkov\u00e1n\u00ed je, \u017ee pokud mezi sebou propoj\u00edte tematicky relevantn\u00ed str\u00e1nky, budou tyto str\u00e1nky pro vyhled\u00e1va\u010de <strong>hodnotn\u011bj\u0161\u00ed<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"Rychlost webu\" name=\"Rychlost%20webu\">Rychlost webu<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Rychlost webu zna\u010d\u00ed rychlost na\u010d\u00edt\u00e1n\u00ed jednotliv\u00fdch str\u00e1nek na va\u0161em webu. R\u016fzn\u00e9 str\u00e1nky mohou m\u00edt r\u016fznou rychlost. Rychlost je v\u0161ak relevantn\u00ed a&nbsp;z\u00e1vis\u00ed na mnoha faktorech jako&nbsp;v\u00fdkon webu, v\u00fdkon serveru, typ p\u0159ipojen\u00ed, poskytovatel internetov\u00fdch slu\u017eeb u\u017eivatele, v\u00fdpo\u010detn\u00ed v\u00fdkon u\u017eivatele apod.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Rychlost je pro web velmi d\u016fle\u017eit\u00e1 a&nbsp;je<strong> jedn\u00edm z&nbsp;nejd\u016fle\u017eit\u011bj\u0161\u00edch hodnot\u00edc\u00edch faktor\u016f Google<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"Strukturovan\u00e1 data\" name=\"Strukturovan%C3%A1%20data\">Strukturovan\u00e1 data<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Strukturovan\u00e1 data jsou standardizovan\u00fdm form\u00e1tem pro ozna\u010den\u00ed informac\u00ed o&nbsp;webov\u00e9 str\u00e1nce. Jsou viditeln\u00e1 <strong>v&nbsp;k\u00f3du str\u00e1nky<\/strong>, tak\u017ee je u\u017eivatel\u00e9 nevid\u00ed. Slou\u017e\u00ed vyhled\u00e1va\u010d\u016fm, aby l\u00e9pe pochopili, o&nbsp;\u010dem je webov\u00e1 str\u00e1nka a&nbsp;co znamenaj\u00ed jednotliv\u00e9 \u010d\u00e1sti str\u00e1nky. Kdy\u017e vyhled\u00e1va\u010de rozum\u00ed obsahu webov\u00e9 str\u00e1nky, mohou u\u017eivateli poskytnou lep\u0161\u00ed informace.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>D\u00edky strukturovan\u00fdm dat\u016fm je tak\u00e9 pravd\u011bpodobn\u011bj\u0161\u00ed, \u017ee vyhled\u00e1va\u010de zobraz\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed pro va\u0161e str\u00e1nky tak\u00e9 <strong>roz\u0161\u00ed\u0159en\u00e9 \u00faryvky <\/strong>(Obr. 6). Ty jsou odli\u0161n\u00e9 od b\u011b\u017en\u00fdch \u00faryvk\u016f, co\u017e m\u016f\u017ee zv\u00fd\u0161it m\u00edru prokliku na v\u00e1\u0161&nbsp;web.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"Pou\u017eitelnost v mobiln\u00edch za\u0159\u00edzen\u00edch\" name=\"Pou%C5%BEitelnost%20v%20mobiln%C3%ADch%20za%C5%99%C3%ADzen%C3%ADch\">Pou\u017eitelnost v&nbsp;mobiln\u00edch za\u0159\u00edzen\u00edch<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nar\u016fst\u00e1 po\u010det lid\u00ed, co st\u00e1le v\u00edce \u010dasu tr\u00e1v\u00ed na sv\u00fdch mobiln\u00edch za\u0159\u00edzen\u00edch a&nbsp;tabletech. Nicm\u00e9n\u011b nekter\u00e9&nbsp;weby&nbsp;st\u00e1le nejsou p\u0159izp\u016fsoben\u00e9 tomu, aby zohlednily <strong>r\u016fzn\u00e9 velikosti obrazovek<\/strong> <strong>a&nbsp;doby na\u010d\u00edt\u00e1n\u00ed<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Optimalizace pro mobiln\u00ed za\u0159\u00edzen\u00ed se zam\u011b\u0159uje na design webu, jeho strukturu a&nbsp;rychlost na\u010d\u00edt\u00e1n\u00ed. Spolu s&nbsp;rychlost\u00ed Google m\u011b\u0159\u00ed tyto faktory pomoc\u00ed <a href=\"https:\/\/www.besteto.cz\/core-web-vitals\/\" title=\"Core Web Vitals\">Core Web Vitals<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"Off-page SEO faktory\" name=\"Off-page%20SEO%20faktory\">Off-page SEO faktory<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Off-page SEO&nbsp;se zam\u011b\u0159uje na techniky, kter\u00e9 pom\u00e1haj\u00ed zlep\u0161it hodnocen\u00ed str\u00e1nek ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Odehr\u00e1v\u00e1 se<strong> mimo v\u00e1\u0161 web<\/strong> a&nbsp;zahrnuje&nbsp;odkazy z&nbsp;jin\u00fdch web\u016f, sd\u00edlen\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch a&nbsp;celkov\u011b zm\u00ednky na internetu. Prim\u00e1rn\u011b se zam\u011b\u0159uje na vytv\u00e1\u0159en\u00ed <strong>kvalitn\u00edch, relevantn\u00edch a&nbsp;d\u016fv\u011bryhodn\u00fdch zp\u011btn\u00fdch odkaz\u016f<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"Odkazy z jin\u00fdch web\u016f\" name=\"Odkazy%20z%20jin%C3%BDch%20web%C5%AF\">Odkazy z&nbsp;jin\u00fdch web\u016f<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Proto\u017ee t\u00e9ma zp\u011btn\u00fdch odkaz\u016f pat\u0159\u00ed mezi ty rozs\u00e1hlej\u0161\u00ed, doporu\u010dujeme mrknou na n\u00e1\u0161 blog,&nbsp;kde najdete \u010dl\u00e1nky s&nbsp;radami&nbsp;<a href=\"https:\/\/www.besteto.cz\/tema\/linkbuilding\" target=\"_blank\" rel=\"noopener\">jak vyu\u017e\u00edt linkbuilding a&nbsp;nesp\u00e1lit se<\/a>. Te\u010f se v&nbsp;rychlosti pod\u00edv\u00e1me na to nejd\u016fle\u017eit\u011bj\u0161\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Mezi faktory ovliv\u0148uj\u00edc\u00ed hodnotu odkazu pat\u0159\u00ed:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>autorita dom\u00e9ny;<\/li><li>relevantnost;<\/li><li>provoz na&nbsp;webu;<\/li><li>typ odkazu.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Autorita dom\u00e9ny&nbsp;<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Autorita dom\u00e9ny je metrika \u010di sk\u00f3re, pomoc\u00ed kter\u00e9ho m\u016f\u017eeme vyhodnotit,<strong> jakou m\u00e1 web schopnost se um\u00edstit ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed<\/strong>. Autorita dom\u00e9ny vych\u00e1z\u00ed z&nbsp;\u00fadaj\u016f o&nbsp;sta\u0159\u00ed, d\u016fv\u011bryhodnosti a&nbsp;popularit\u011b.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Relevance&nbsp;<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V\u017edy byste se m\u011bli sna\u017eit z\u00edskat odkazy z&nbsp;web\u016f, kter\u00e9 se <strong>t\u00e9matick\u00fd shoduj\u00ed s&nbsp;va\u0161\u00edm oborem<\/strong>. Nap\u0159\u00edklad web se zam\u011b\u0159en\u00edm na sport, by se m\u011bl&nbsp;zam\u011b\u0159it na to, aby v\u011bt\u0161ina z\u00edskan\u00fdch odkaz\u016f poch\u00e1zela z&nbsp;jin\u00fdch sportovn\u011b t\u00e9matick\u00fdch web\u016f.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Provoz na&nbsp;webu<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud prov\u00e1d\u00edte aktivity jako&nbsp;<strong>zve\u0159ej\u0148ov\u00e1n\u00ed p\u0159\u00edsp\u011bvku na f\u00f3ra<\/strong>, <strong>spolupr\u00e1ce s&nbsp;bloggery<\/strong> atd., je d\u016fle\u017eit\u00e9 si uv\u011bdomit jakou n\u00e1v\u0161t\u011bvnost a&nbsp;jak\u00e9 n\u00e1v\u0161t\u011bvn\u00edky mohou p\u0159in\u00e9st.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Spolupracujete s&nbsp;n\u011bjak\u00fdm bloggerem a&nbsp;pravideln\u011b na sv\u016fj blog p\u0159id\u00e1v\u00e1 p\u0159\u00edsp\u011bvky s&nbsp;odkazy na v\u00e1s? Pak by v\u00e1s m\u011blo zaj\u00edmat, zda tato \u010dinnost p\u0159in\u00e1\u0161\u00ed <strong>n\u00e1v\u0161t\u011bvnost na v\u00e1\u0161 web<\/strong>. Pokud se uk\u00e1\u017ee, \u017ee tento typ aktivity p\u0159in\u00e1\u0161\u00ed n\u00e1v\u0161t\u011bvnost a&nbsp;p\u0159\u00edpadn\u011b i&nbsp;zisk, ur\u010dit\u011b v&nbsp;n\u00ed pokra\u010dujte. V&nbsp;opa\u010dn\u00e9m p\u0159\u00edpad\u011b p\u0159esu\u0148te prost\u0159edky do jin\u00fdch typ\u016f propagace.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Typ odkazu&nbsp;<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>M\u00e1me n\u011bkolik typ\u016f zp\u011btn\u00fdch odkaz\u016f: dofollow, nofollow, sponsored tag a&nbsp;UGC tag. N\u00e1v\u0161t\u011bvn\u00edk webov\u00e9 str\u00e1nky rozd\u00edl mezi zp\u011btn\u00fdmi odkazy nepozn\u00e1. Rozd\u00edl se nach\u00e1z\u00ed ve zdrojov\u00e9m k\u00f3du dan\u00e9 str\u00e1nky.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Dofollow<\/strong> jednodu\u0161e \u0159\u00edk\u00e1 Googlu a&nbsp;dal\u0161\u00edm vyhled\u00e1va\u010d\u016fm, \u017ee obsah na druh\u00e9m konci tohoto odkazu je d\u016fle\u017eit\u00fd.<\/li><li><strong>Nofollow<\/strong> odkazy jsou m\u00e9n\u011b \u010dast\u00e9 a&nbsp;nejsou tak&nbsp;cenn\u00e9.&nbsp;<\/li><li><strong>Sponsored tag<\/strong> je pou\u017e\u00edv\u00e1n u&nbsp;odkaz\u016f, kter\u00e9 jsou zakoupeny (nap\u0159\u00edklad p\u0159es reklamn\u00ed syst\u00e9my nebo v\u00fdm\u011bnou za protislu\u017ebu).<\/li><li><strong>UGC&nbsp;tag <\/strong>slou\u017e\u00ed k&nbsp;ozna\u010den\u00ed obsahu, kter\u00fd vznikl bez na\u0161eho v\u011bdom\u00ed (nap\u0159\u00edklad pokud m\u00e1te web, kde lze vkl\u00e1dat koment\u00e1\u0159e \u010di \u010dl\u00e1nky).<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"Zm\u00ednky na soci\u00e1ln\u00edch s\u00edt\u00edch\" name=\"Zm%C3%ADnky%20na%20soci%C3%A1ln%C3%ADch%20s%C3%ADt%C3%ADch\">Zm\u00ednky na soci\u00e1ln\u00edch s\u00edt\u00edch<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Mezi dal\u0161\u00ed off-page faktory pat\u0159\u00ed zm\u00ednky na soci\u00e1ln\u00edch s\u00edt\u00edch. Off-page sign\u00e1ly ze soci\u00e1ln\u00edch s\u00edt\u00ed hraj\u00ed <strong>nep\u0159\u00edmou roli v&nbsp;hodnocen\u00ed str\u00e1nky<\/strong>. Vyhled\u00e1va\u010de si v\u0161\u00edmaj\u00ed, kolik zm\u00ednek je o&nbsp;str\u00e1nce na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Vyhrnout ruk\u00e1vy a&nbsp;do pr\u00e1ce<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>SEO je b\u011bh na dlouhou tra\u0165. Pokud se mu budete trp\u011bliv\u011b v\u011bnovat a&nbsp;ne\u010dek\u00e1te z\u00e1zraky p\u0159es noc, v\u00fdsledky v\u00e1s ur\u010dit\u011b nezklamou. D\u016fkazem je \u00fasp\u011b\u0161n\u00e1 <a href=\"http:\/\/SEO%20za%201%20rok%20zv%C3%BD%C5%A1ili%20obrat%20e-shopu%20MyDrinks.cz%20z%20neplacen%C3%A9ho%20vyhled%C3%A1v%C3%A1n%C3%AD%20o%20113%20%\" target=\"_blank\" rel=\"noopener\">spolupr\u00e1ce s&nbsp;e\u2011shopem&nbsp;MyDrinks.cz<\/a>, kter\u00e9mu d\u00edky SEO za <strong>1&nbsp;rok<\/strong> stoupnul&nbsp;obrat e\u2011shopu z&nbsp;neplacen\u00e9ho vyhled\u00e1v\u00e1n\u00ed o&nbsp;<strong>113&nbsp;%<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tento \u010dl\u00e1nek by v\u00e1m m\u011bl poskytnout dobrou p\u0159edstavu o&nbsp;tom, jak SEO funguje a&nbsp;na co je pot\u0159eba myslet. Z\u00e1le\u017e\u00ed na v\u00e1s, zda se pust\u00edte do taj\u016f SEO, nebo rad\u011bji <a href=\"https:\/\/www.besteto.cz\/sluzby\/seo\" target=\"_blank\" rel=\"noopener\">nech\u00e1te optimalizaci na zku\u0161en\u00fdch specialistech<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>To je pro dne\u0161ek v\u0161echno. D\u011bkujeme t\u011bm z&nbsp;v\u00e1s, kte\u0159\u00ed se do\u010detli a\u017e na&nbsp;konec.&nbsp;:)<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nenechejte si namluvit, \u017ee existuje&nbsp;kouzeln\u00e9 tla\u010d\u00edtko, kter\u00fdm SEO zapnete. Mus\u00edte si to odpracovat. Uk\u00e1\u017eeme v\u00e1m, co v\u0161echno se pod t\u00edmto pojmem skr\u00fdv\u00e1. D\u00edky tomu se p\u0159i optimalizaci vyhnete m\u00fdt\u016fm a slep\u00fdm uli\u010dk\u00e1m.<\/p>\n","protected":false},"author":5,"featured_media":4458,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[281],"tags":[41,116],"class_list":["post-4457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-besteto-univerzita","tag-seo"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4457"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4457"}],"version-history":[{"count":8,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4457\/revisions"}],"predecessor-version":[{"id":16695,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4457\/revisions\/16695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4458"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}