{"id":4460,"date":"2020-11-05T09:35:00","date_gmt":"2020-11-05T08:35:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/kanibalizace-klicovych-slov\/"},"modified":"2022-11-21T11:06:18","modified_gmt":"2022-11-21T10:06:18","slug":"kanibalizace-klicovych-slov","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/kanibalizace-klicovych-slov\/","title":{"rendered":"Kanibalizace kl\u00ed\u010dov\u00fdch slov: nau\u010dte se, jak ji odhalit a odstranit"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V tomto \u010dl\u00e1nku v\u00e1s provedeme t\u00edm, co je to <strong>kanibalizace kl\u00ed\u010dov\u00fdch slov<\/strong> a&nbsp;pro\u010d je dobr\u00e9 ji v\u010das \u0159e\u0161it. Ke kanibalizaci kl\u00ed\u010dov\u00fdch slov doch\u00e1z\u00ed, kdy\u017e n\u011bkolik str\u00e1nek na va\u0161em webu sout\u011b\u017e\u00ed o&nbsp;stejn\u00e9 kl\u00ed\u010dov\u00e9 slovo nebo fr\u00e1zi v&nbsp;Google&nbsp;v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. D\u00e1me v\u00e1m n\u00e1vod, jak tato kl\u00ed\u010dov\u00e1 slova naj\u00edt a&nbsp;n\u00e1sledn\u011b napravit.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>Pr\u00e1v\u011b vstupujete do z\u00f3ny pln\u00e9 informac\u00ed pro SEO fanou\u0161ky. Tento n\u00e1vod v\u00e1s provede t\u00e9matem, ale pokud hled\u00e1te jen n\u011bjakou&nbsp;konkr\u00e9tn\u00ed \u010d\u00e1st,&nbsp;pou\u017eijte rozcestn\u00edk.<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><a href=\"#Co%20to%20je%20kanibalizace%20kl%C3%AD%C4%8Dov%C3%BDch%20slov\">Co to je kanibalizace kl\u00ed\u010dov\u00fdch slov<\/a><\/li><li><a href=\"#Negativn%C3%AD%20dopady%20kanibalizace\">Negativn\u00ed dopady kanibalizace<\/a><\/li><li><a href=\"#Jak%20odhalit%20probl%C3%A9m%20s%20kanibalizac%C3%AD%20kl%C3%AD%C4%8Dov%C3%BDch%20slov\">Jak odhalit probl\u00e9m s&nbsp;kanibalizac\u00ed kl\u00ed\u010dov\u00fdch slov<\/a><\/li><li><a href=\"#Jak%20odstranit%20pot%C3%AD%C5%BEe%20s%20kanibalizac%C3%AD?\">Jak odstranit pot\u00ed\u017ee s&nbsp;kanibalizac\u00ed<\/a><\/li><li><a href=\"#Jak%20p%C5%99edej%C3%ADt%20kanibalizaci%20v%20budoucnu\">Jak p\u0159edej\u00edt kanibalizaci v&nbsp;budoucnu<\/a><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<style type=\"text\/css\">@import url(https:\/\/fonts.googleapis.com\/css?family=Open+Sans:400,400italic,700,700italic);\n<\/style>\n<style type=\"text\/css\">.ml-form-embedSubmitLoad{display:inline-block;width:20px;height:20px}.ml-form-embedSubmitLoad:after{content:\" \";display:block;width:11px;height:11px;margin:1px;border-radius:50%;border:4px solid #fff;border-color:#fff #fff #fff transparent;animation:ml-form-embedSubmitLoad 1.2s linear infinite}@keyframes ml-form-embedSubmitLoad{0%{transform:rotate(0)}100%{transform:rotate(360deg)}}#mlb2-1659146.ml-form-embedContainer{box-sizing:border-box;display:table;margin:0 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.horizontal-fields{box-sizing:border-box;float:left;padding-right:10px}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input{background-color:#fff;color:#333;border-color:#ccc;border-radius:4px;border-style:solid;border-width:1px;font-family:'Open Sans',Arial,Helvetica,sans-serif;font-size:14px;line-height:20px;margin-bottom:0;margin-top:0;padding:10px 10px;width:100%;box-sizing:border-box;overflow-y:initial}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button{background-color:#f15d22!important;border-color:#f15d22;border-style:solid;border-width:1px;border-radius:4px;box-shadow:none;color:#fff!important;cursor:pointer;font-family:'Open Sans',Arial,Helvetica,sans-serif;font-size:14px!important;font-weight:700;line-height:20px;margin:0!important;padding:10px!important;width:100%;height:auto}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody 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label:first-child{color:red!important}#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p,#mlb2-1659146.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow.ml-error .label-description p:first-letter{color:red!important}@media only screen and (max-width:400px){.ml-form-embedWrapper.embedDefault,.ml-form-embedWrapper.embedPopup{width:100%!important}.ml-form-formContent.horozintalForm{float:left!important}.ml-form-formContent.horozintalForm .ml-form-horizontalRow{height:auto!important;width:100%!important;float:left!important}.ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal{width:100%!important}.ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal>div{padding-right:0!important;padding-bottom:10px}.ml-form-formContent.horozintalForm .ml-button-horizontal{width:100%!important}.ml-form-formContent.horozintalForm .ml-button-horizontal.labelsOn{padding-top:0!important}}\n<\/style>\n<style type=\"text\/css\">@media only screen and (max-width:400px){.ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields{margin-bottom:10px!important;width:100%!important}}\n<\/style>\n<div class=\"ml-form-embedContainer ml-subscribe-form ml-subscribe-form-1659146\" id=\"mlb2-1659146\">\n<div class=\"ml-form-align-center\">\n<div class=\"ml-form-embedWrapper embedForm\">\n<div class=\"ml-form-embedBody ml-form-embedBodyHorizontal row-form\">\n<div class=\"ml-form-embedContent\" style>\n<h4>\u0158ekn\u011bte si o&nbsp;BESTETO zpravodaj<\/h4>\n\n<p>Zadejte e\u2011mail a&nbsp;newsletter pln\u00fd tip\u016f pro e\u2011shopa\u0159e i&nbsp;novinek pro marke\u0165\u00e1ky u\u017e v\u00e1m neute\u010de.<\/p>\n<\/div>\n\n<form action=\"https:\/\/app.mailerlite.com\/webforms\/submit\/e9o7i1\" class=\"ml-block-form\" data-code=\"e9o7i1\" method=\"post\" target=\"_blank\">\n<div class=\"ml-form-formContent horozintalForm\">\n<div class=\"ml-form-horizontalRow\">\n<div class=\"ml-input-horizontal\">\n<div class=\"horizontal-fields\" style=\"width:50%\">\n<div class=\"ml-field-group ml-field-email ml-validate-email ml-validate-required\"><input autocomplete=\"email\" class=\"form-control\" data-inputmask name=\"fields[email]\" placeholder=\"Email\" type=\"email\"><\/div>\n<\/div>\n\n<div class=\"horizontal-fields\" style=\"width:50%\">\n<div class=\"ml-field-group ml-field-name ml-validate-required\"><input autocomplete=\"name\" class=\"form-control\" data-inputmask name=\"fields[name]\" placeholder=\"Name\" type=\"text\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"ml-button-horizontal primary\"><button class=\"primary\" type=\"submit\">P\u0159ihl\u00e1sit se<\/button><button class=\"loading\" disabled=\"disabled\" style=\"display:none\" type=\"button\"><\/button>\n\n<div class=\"ml-form-embedSubmitLoad\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<\/div>\n<input name=\"ml-submit\" type=\"hidden\" value=\"1\"><\/form>\n<\/div>\n\n<div class=\"ml-form-successBody row-success\" style=\"display:none\">\n<div class=\"ml-form-successContent\">\n<h4>Hur\u00e1, jste p\u0159ihl\u00e1\u0161en\u00ed!<\/h4>\n\n<p>Ne\u017e si v\u00e1s p\u0159id\u00e1me na seznam, je\u0161t\u011b koukn\u011bte do e\u2011mailu a&nbsp;potvr\u010fte n\u00e1m, \u017ee jste to vy. ;)&nbsp;D\u00edky.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<script>\nfunction ml_webform_success_1659146(){var r=ml_jQuery||jQuery;r(\".ml-subscribe-form-1659146 .row-success\").show(),r(\".ml-subscribe-form-1659146 .row-form\").hide()}\n<\/script>\n\n<p><img loading=\"lazy\" decoding=\"async\" alt=\".\" src=\"https:\/\/track.mailerlite.com\/webforms\/o\/1659146\/e9o7i1?v1595586373\" style=\"max-width:1px;max-height:1px;visibility:hidden;padding:0;margin:0;display:block\" width=\"1\" height=\"1\" border=\"0\"> <script src=\"https:\/\/static.mailerlite.com\/js\/w\/webforms.min.js?v5c5d99c28cfe49b41fe82455507d7558\" type=\"text\/javascript\"><\/script><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/e9o7i1.gif\" alt><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"Co to je kanibalizace kl\u00ed\u010dov\u00fdch slov\" name=\"Co%20to%20je%20kanibalizace%20kl%C3%AD%C4%8Dov%C3%BDch%20slov\">Co to je kanibalizace kl\u00ed\u010dov\u00fdch slov<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Obvykle se lid\u00e9 domn\u00edvaj\u00ed, \u017ee \u010d\u00edm v\u00edce str\u00e1nek maj\u00ed vytvo\u0159eno pro ur\u010dit\u00e9 kl\u00ed\u010dov\u00e9 slovo, t\u00edm l\u00e9pe, proto\u017ee podle nich budou str\u00e1nky viditeln\u011bj\u0161\u00ed v&nbsp;organick\u00e9m v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>C\u00edlen\u00ed konkr\u00e9tn\u00edho kl\u00ed\u010dov\u00e9ho slova nebo fr\u00e1ze na v\u00edce str\u00e1nek m\u00e1 ve skute\u010dnosti t\u00e9m\u011b\u0159 v\u017edy<strong> p\u0159esn\u011b opa\u010dn\u00fd \u00fa\u010dinek<\/strong> a&nbsp;zp\u016fsob\u00edte v\u00edce \u0161kody, ne\u017e u\u017eitku. V&nbsp;podstat\u011b d\u011bl\u00e1te <strong>konkurenci sami sob\u011b<\/strong>. V\u00fdsledkem je, \u017ee ka\u017ed\u00e1 str\u00e1nka bude m\u00edt ni\u017e\u0161\u00ed m\u00edru prokliku na web, proto\u017ee pozornost vyhled\u00e1vac\u00edch robot\u016f bude rozt\u0159\u00ed\u0161t\u011bn\u00e1 mezi tyto str\u00e1nky.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"Negativn\u00ed dopady kanibalizace\" name=\"Negativn%C3%AD%20dopady%20kanibalizace\">Negativn\u00ed dopady kanibalizace<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kanibalizace kl\u00ed\u010dov\u00fdch slov m\u00e1 <strong>v\u00e1\u017en\u00e9 dopady na SEO<\/strong> a&nbsp;mnoho lid\u00ed o&nbsp;tomto probl\u00e9mu ani&nbsp;nev\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kanibalizace kl\u00ed\u010dov\u00fdch slov je trefn\u00fd pojem, proto\u017ee p\u0159esn\u011b vyjad\u0159uje, \u017ee \u201cparazitujete\u201c na sv\u00fdch vlastn\u00edch str\u00e1nk\u00e1ch ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed na ur\u010dit\u00e9 kl\u00ed\u010dov\u00e9 slovo \u010di&nbsp;fr\u00e1zi.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud optimalizujete v\u00edce str\u00e1nek pro podobn\u00e9 vyhled\u00e1vac\u00ed dotazy (z\u00e1m\u011brn\u011b \u010di nikoli), je pravd\u011bpodobn\u00e9, \u017ee si navz\u00e1jem ubl\u00ed\u017e\u00ed, co\u017e bude m\u00edt za n\u00e1sledek <strong>zhor\u0161en\u00ed pozic ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V praxi to m\u016f\u017ee vypadat tak, \u017ee na vyhled\u00e1vac\u00ed dotaz hodiny se str\u00e1nka zobrazuje a\u017e na 6. str\u00e1nce ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed. Jedn\u00edm z&nbsp;mnoha faktor\u016f m\u016f\u017ee pr\u00e1v\u011b b\u00fdt zm\u00edn\u011bn\u00e1 kanibalizace (mnoho podobn\u00fdch str\u00e1nek c\u00edl\u00edc\u00edch na stejn\u00e9 kl\u00ed\u010dov\u00e9 slovo), kter\u00e1 br\u00e1n\u00ed tomu, aby se str\u00e1nka posunula v\u00fd\u0161.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Rozd\u011blen\u00ed autority odkazu<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jestli\u017ee nastane situace, kdy m\u00e1te pro jedno kl\u00ed\u010dov\u00e9 slov vytvo\u0159eno v\u00edce vstupn\u00edch str\u00e1nek, tak zp\u011btn\u00e9 odkazy, kter\u00e9 vedou na va\u0161e str\u00e1nky, jsou nyn\u00ed rozd\u011bleny mezi dv\u011b a&nbsp;v\u00edce str\u00e1nek.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Pl\u00fdtv\u00e1n\u00ed crawl budgetem<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Vyhled\u00e1va\u010de maj\u00ed vyhrazen\u00fd ur\u010dit\u00fd <strong>\u010das, kter\u00fd na va\u0161em webu str\u00e1v\u00ed <\/strong>&#8211; tzv. crawl budget.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V\u00edce str\u00e1nek v\u011bnovan\u00fdch stejn\u00e9mu kl\u00ed\u010dov\u00e9mu slovu vede k&nbsp;proch\u00e1zen\u00ed a&nbsp;indexov\u00e1n\u00ed str\u00e1nek, kter\u00e9 nejsou pot\u0159eba. To m\u00e1 za n\u00e1sledek zbyte\u010dn\u00e9 spot\u0159ebov\u00e1v\u00e1n\u00ed crawl budgetu a&nbsp;m\u016f\u017ee se st\u00e1t, \u017ee vyhled\u00e1vac\u00edm robot\u016fm <strong>nezbyde \u010das na zaindexov\u00e1n\u00ed nov\u00fdch str\u00e1nek<\/strong>.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Men\u0161\u00ed weby si s&nbsp;t\u00edm moc starost\u00ed d\u011blat nemus\u00ed, jeliko\u017e nezaznamenaj\u00ed velk\u00fd rozd\u00edl.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>To ov\u0161em neplat\u00ed nap\u0159. pro e\u2011shopy, kter\u00e9 maj\u00ed mnohokr\u00e1t v\u011bt\u0161\u00ed objem str\u00e1nek ne\u017e men\u0161\u00ed webov\u00e9 prezentace, blogy. U&nbsp;nich se pravideln\u011b p\u0159id\u00e1vaj\u00ed nov\u00e9 produkty a&nbsp;str\u00e1nky\u2009\u2014\u2009t\u00edm p\u00e1dem se zv\u011bt\u0161uje po\u010det str\u00e1nek, kter\u00e9 mus\u00ed vyhled\u00e1vac\u00ed roboti prozkoumat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"Jak odhalit probl\u00e9m s kanibalizac\u00ed kl\u00ed\u010dov\u00fdch slov\" name=\"Jak%20odhalit%20probl%C3%A9m%20s%20kanibalizac%C3%AD%20kl%C3%AD%C4%8Dov%C3%BDch%20slov\">Jak odhalit probl\u00e9m s&nbsp;kanibalizac\u00ed kl\u00ed\u010dov\u00fdch slov<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Existuje n\u011bkolik zp\u016fsob\u016f, jak m\u016f\u017eete zkontrolovat probl\u00e9my s&nbsp;kanibalizac\u00ed, a&nbsp;to jak pomoc\u00ed bezplatn\u00fdch n\u00e1stroj\u016f, tak pomoc\u00ed placen\u00fdch (mnohdy pohodln\u011bj\u0161\u00ed).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>My se v&nbsp;tomto \u010dl\u00e1nku zam\u011b\u0159\u00edme na <strong>bezplatn\u00e9 metod<\/strong>y.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Identifikace pomoc\u00ed Google Search Console (GSC)<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud s&nbsp;<strong>Google Search Console<\/strong> nepracujete, doporu\u010dujeme si nejd\u0159\u00edv <a href=\"https:\/\/www.besteto.cz\/google-search-console\" target=\"_blank\" rel=\"noopener\">nastudovat z\u00e1klady a&nbsp;nastavit \u00fa\u010det<\/a>. Pro e\u2011shopy je tento n\u00e1stroj velice u\u017eite\u010dn\u00fd a&nbsp;zvl\u00e1dne mnohem v\u00edc, ne\u017e jen odhalen\u00ed kanibalizace.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159ejd\u011bte v&nbsp;\u00fa\u010dtu do p\u0159ehledu<strong> v\u00fdkonu<\/strong>. Ve v\u00fdchoz\u00edm nastaven\u00ed se zobraz\u00ed <strong>seznam dotaz\u016f<\/strong>, na kter\u00fd se v\u00e1\u0161 web vyskytuje. Abyste zjistili, jak\u00e1 str\u00e1nka se vyskytuje na ur\u010dit\u00e9 kl\u00ed\u010dov\u00e9 slovo, je pot\u0159eba dan\u00e9 kl\u00ed\u010dov\u00e9 slovo rozkliknout (Obr.&nbsp;1).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/kanibalizace-gsc-1-1024x517.png\" alt=\"v\u00fdb\u011br vyhled\u00e1vac\u00edho dotazu v Google Search Console\" class=\"wp-image-17087\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/kanibalizace-gsc-1-1024x517.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/kanibalizace-gsc-1-300x152.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/kanibalizace-gsc-1-768x388.png 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/kanibalizace-gsc-1-1536x776.png 1536w, https:\/\/www.besteto.cz\/wp-content\/uploads\/kanibalizace-gsc-1.png 1643w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Obr. 1\u2009\u2014\u2009v\u00fdb\u011br vyhled\u00e1vac\u00edho dotazu<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Po rozkliknut\u00ed dan\u00e9ho kl\u00ed\u010dov\u00e9ho slova zvol\u00edme z\u00e1lo\u017eku <strong>Str\u00e1nky<\/strong>. V&nbsp;n\u00ed naleznete v\u0161echny str\u00e1nky, kter\u00e9 se zobrazuj\u00ed na dan\u00e9 kl\u00ed\u010dov\u00e9 slovo (Obr.&nbsp;2).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/kanibalizace-gsc-2-1024x511.png\" alt=\"seznam URL, kter\u00e9 se k vyhled\u00e1vac\u00edmu dotazu zobrazuj\u00ed v Google Search Console\" class=\"wp-image-17089\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/kanibalizace-gsc-2-1024x511.png 1024w, https:\/\/www.besteto.cz\/wp-content\/uploads\/kanibalizace-gsc-2-300x150.png 300w, https:\/\/www.besteto.cz\/wp-content\/uploads\/kanibalizace-gsc-2-768x384.png 768w, https:\/\/www.besteto.cz\/wp-content\/uploads\/kanibalizace-gsc-2-1536x767.png 1536w, https:\/\/www.besteto.cz\/wp-content\/uploads\/kanibalizace-gsc-2.png 1636w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Obr. 2\u2009\u2014\u2009seznam URL, kter\u00e9 se k&nbsp;vyhled\u00e1vac\u00edmu dotazu zobrazuj\u00ed<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud se zobrazuje <strong>v\u00edce ne\u017e jedna adresa URL<\/strong>, m\u016f\u017ee to b\u00fdt zp\u016fsobeno kanibalizac\u00ed kl\u00ed\u010dov\u00e9ho slova.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Identifikace pomoc\u00ed oper\u00e1toru site:<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pomoc\u00ed vyhled\u00e1vac\u00edho oper\u00e1toru \u201e<strong>site: [dom\u00e9na] kl\u00ed\u010dov\u00e9 slovo<\/strong>\u201c se d\u00e1 p\u0159\u00edmo v&nbsp;Googlu vyhledat seznam str\u00e1nek, kter\u00e9 jsou pova\u017eov\u00e1ny za relevantn\u00ed a&nbsp;optimalizovan\u00e9 pro konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e9 slovo (Obr. 3). Nev\u00fdhoda t\u00e9to metody je, \u017ee uk\u00e1\u017ee i&nbsp;spostu str\u00e1nek, kter\u00e9 nejsou probl\u00e9mov\u00e9. Obzvl\u00e1\u0161t\u011b to plat\u00ed u&nbsp;obecn\u00fdch dotaz\u016f jako boty, hodiny atd.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/kanibalizace-gsc-3.png\" alt=\"vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed site: oper\u00e1toru\" class=\"wp-image-17092\" width=\"717\" height=\"840\" srcset=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/kanibalizace-gsc-3.png 717w, https:\/\/www.besteto.cz\/wp-content\/uploads\/kanibalizace-gsc-3-256x300.png 256w\" sizes=\"(max-width: 717px) 100vw, 717px\" \/><figcaption>Obr. 3\u2009\u2014\u2009v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed site: oper\u00e1toru<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud m\u00e1te podez\u0159en\u00ed na probl\u00e9m s&nbsp;kanibalizac\u00ed, zkuste analyzovat jak\u00fd \u00fa\u010del (z\u00e1m\u011br) maj\u00ed tyto str\u00e1nky, abyste mohli zajistit p\u0159\u00edpadnou n\u00e1pravu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Je\u0161t\u011b je vhodn\u00e9 doplnit, \u017ee <strong>parazitov\u00e1n\u00ed je nejpravd\u011bpodobn\u011bj\u0161\u00ed u&nbsp;stejn\u00e9ho nebo podobn\u00e9ho typu str\u00e1nek <\/strong>(kategorie vs kategorie, \u010dl\u00e1nek vs \u010dl\u00e1nek, \u2026). Men\u0161\u00ed pravd\u011bpodobnost nast\u00e1v\u00e1 u&nbsp;odli\u0161n\u00e9ho typu str\u00e1nek (kategorie vs produk) nebo kategorie vs \u010dl\u00e1nek), i&nbsp;kdy\u017e \u00fapln\u011b nemo\u017en\u00e9 to&nbsp;nen\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"Jak odstranit pot\u00ed\u017ee s kanibalizac\u00ed?\" name=\"Jak%20odstranit%20pot%C3%AD%C5%BEe%20s%20kanibalizac%C3%AD?\">Jak odstranit pot\u00ed\u017ee s&nbsp;kanibalizac\u00ed<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Neexistuje \u017e\u00e1dn\u00e9 univerz\u00e1ln\u00ed \u0159e\u0161en\u00ed. Cesta, kterou se vyd\u00e1te k&nbsp;\u0159e\u0161en\u00ed probl\u00e9m\u016f, velmi <strong>z\u00e1vis\u00ed na konkr\u00e9tn\u00edch okolnostech<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jeden konkr\u00e9tn\u00ed zp\u016fsob, kter\u00fd vy\u0159e\u0161\u00ed jeden konkr\u00e9tn\u00ed probl\u00e9m s&nbsp;kanibalizac\u00ed, nemus\u00ed fungovat v&nbsp;jin\u00e9m p\u0159\u00edpad\u011b.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Odstran\u011bn\u00ed a&nbsp;p\u0159esm\u011brov\u00e1n\u00ed kanibalizovan\u00fdch str\u00e1nek<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud zjist\u00edte, \u017ee v\u00e1\u0161 web obsahuje v\u00edce str\u00e1nek, kter\u00e9 c\u00edl\u00ed na stejn\u00e9 kl\u00ed\u010dov\u00e9 slovo, sta\u010d\u00ed ponechat pouze jednu z&nbsp;nich s&nbsp;pomoc\u00ed <a href=\"https:\/\/www.besteto.cz\/seo-presmerovani-301\" target=\"_blank\" rel=\"noopener\">p\u0159esm\u011brov\u00e1n\u00ed 301<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nejd\u0159\u00edv zjist\u011bte, kter\u00e1 ze str\u00e1nek m\u00e1 nejv\u011bt\u0161\u00ed hodnotu. To se d\u00e1 zjistit nap\u0159\u00edklad pomoc\u00ed Google Analytics podle n\u00e1v\u0161t\u011bvnosti, nebo pomoc\u00ed GSC podle po\u010dtu odkaz\u016f na str\u00e1nku. Jakmile najdeme nejhodnotn\u011bj\u0161\u00ed str\u00e1nku, ostatn\u00ed odstran\u00edme a&nbsp;p\u0159esm\u011brujeme na tu nejhodnotn\u011bj\u0161\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Toto je obvykle <strong>nejjednodu\u0161\u0161\u00ed zp\u016fsob<\/strong>, jak opravit probl\u00e9my s&nbsp;kanibalizac\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nezapome\u0148te tak\u00e9 <strong>aktualizovat intern\u00ed odkazy<\/strong>, kter\u00e9 odkazovaly na odstran\u011bn\u00ed str\u00e1nky, aby nevzniklo zbyte\u010dn\u00e9 p\u0159esm\u011brov\u00e1n\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Kanonizace<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>N\u011bkdy nen\u00ed mo\u017en\u00e9 odstranit kanibalizovan\u00e9 str\u00e1nky a&nbsp;ponechat si pouze jednu. M\u016f\u017ee to b\u00fdt str\u00e1nka, kter\u00e1 je nap\u0159\u00edklad vyhrazenou vstupn\u00ed str\u00e1nkou pro PPC reklamu, nebo v\u00e1s omezuj\u00ed mo\u017enosti CMS syst\u00e9mu atd.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud je to v\u00e1\u0161 p\u0159\u00edpad, zva\u017ete pou\u017eit\u00ed <a href=\"https:\/\/www.besteto.cz\/kanonizace-seo\" target=\"_blank\" rel=\"noopener\">kanonizace<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>D\u00edky n\u00ed m\u016f\u017eete vybrat jednu str\u00e1nku jako <strong>prim\u00e1rn\u00ed <\/strong>a&nbsp;ostatn\u00ed ozna\u010d\u00edte jako <strong>duplik\u00e1ty<\/strong>, kter\u00e9 se p\u0159estanou zobrazovat ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed. \u017d\u00e1dn\u00e1 ze str\u00e1nek nemus\u00ed b\u00fdt odstran\u011bna a&nbsp;u\u017eivatel\u00e9 k&nbsp;nim budou m\u00edt i&nbsp;nad\u00e1le p\u0159\u00edstup.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Noindex<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Stejn\u011b jako p\u0159i pou\u017eit\u00ed kanonizace, pokud z&nbsp;n\u011bjak\u00e9ho d\u016fvodu nejste schopni odstranit a&nbsp;p\u0159esm\u011brovat problematick\u00e9 str\u00e1nky, implementujte zna\u010dku <strong>rel = \u201cnoindex\u201d<\/strong> na v\u0161echny str\u00e1nky krom\u011b t\u00e9, kterou jste vybrali jako prim\u00e1rn\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pou\u017eit\u00ed tohoto p\u0159\u00edstupu znamen\u00e1, \u017ee na webu mohou st\u00e1le existovat v\u0161echny str\u00e1nky, ale vyhled\u00e1va\u010d\u016fm d\u00e1te rozkaz ostatn\u00ed <strong>neindexovat<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Doporu\u010dujeme&nbsp;d\u00e1vat p\u0159ednost kanonizaci p\u0159ed zna\u010dkou noindex. Hlavn\u011b <strong>nekombinujte zna\u010dku noindex s&nbsp;kanonizac\u00ed<\/strong>, proto\u017ee tyto dva sign\u00e1ly jsou protich\u016fdn\u00e9.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Optimalizace (\u00faprava) jednotliv\u00fdch str\u00e1nek<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>M\u016f\u017ee se st\u00e1t, \u017ee jste ne\u00famysln\u011b zp\u016fsobili <strong>kanibalizaci na \u00farovni metadat<\/strong> (<a href=\"https:\/\/www.besteto.cz\/seo-title\" target=\"_blank\" rel=\"noopener\">Title<\/a>, <a href=\"https:\/\/www.besteto.cz\/meta-description\" target=\"_blank\" rel=\"noopener\">Meta description<\/a>).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jako p\u0159\u00edklad uvedu, e\u2011shop kter\u00fd prod\u00e1v\u00e1 trika ve t\u0159ech r\u016fzn\u00fdch barv\u00e1ch.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>B\u011b\u017en\u011b je vid\u011bt, \u017ee se varianty produktu nach\u00e1zej\u00ed na odli\u0161n\u00fdch URL adres\u00e1ch, ale se stejn\u00fdm nadpisem H1, Title a&nbsp;Meta description bez jasn\u00e9ho rozli\u0161en\u00ed mezi variantami krom\u011b obr\u00e1zku.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V tomto p\u0159\u00edpad\u011b m\u016f\u017eete str\u00e1nky znovu optimalizovat, aby c\u00edlily na jasn\u00e9 varianty, a&nbsp;vy\u0159e\u0161ily se tak probl\u00e9my s&nbsp;kanibalizac\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Slou\u010den\u00ed str\u00e1nek<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V p\u0159\u00edpadech, kdy zjist\u00edte, \u017ee m\u00e1te dv\u011b (nebo v\u00edce) slab\u0161\u00edch str\u00e1nek, kter\u00e9 se navz\u00e1jem kanibalizuj\u00ed, m\u00e1 smysl je <strong>slou\u010dit do jedn\u00e9 str\u00e1nky<\/strong>. V&nbsp;podstat\u011b se vytvo\u0159\u00ed jedna siln\u00e1 z&nbsp;t\u011bch slab\u0161\u00edch<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Je to dobr\u00e9 \u0159e\u0161en\u00ed, pokud nem\u016f\u017eete identifikovat prim\u00e1rn\u00ed str\u00e1nku nap\u0159\u00edklad ve chv\u00edli, kdy se v\u00fdrazn\u011b neli\u0161\u00ed od ostatn\u00edch.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Po n\u00e1sledn\u00e9m slou\u010den\u00ed slab\u00fdch str\u00e1nek do jedn\u00e9, je nutn\u00e9 slab\u00e9 str\u00e1nky <strong>smazat a&nbsp;p\u0159esm\u011brovat<\/strong> pomoc\u00ed p\u0159esm\u011brov\u00e1n\u00ed 301.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\"><a id=\"Jak p\u0159edej\u00edt kanibalizaci v budoucnu\" name=\"Jak%20p%C5%99edej%C3%ADt%20kanibalizaci%20v%20budoucnu\">Jak p\u0159edej\u00edt kanibalizaci v&nbsp;budoucnu<\/a><\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pravdou je \u017ee, oprava probl\u00e9m\u016f s&nbsp;kanibalizac\u00ed kl\u00ed\u010dov\u00fdch slov m\u016f\u017ee b\u00fdt <strong>velmi \u010dasov\u011b n\u00e1ro\u010dn\u00e1<\/strong>, zejm\u00e9na tehdy, pokud se jedn\u00e1 o&nbsp;velk\u00fd web, kter\u00fd si v&nbsp;pr\u016fb\u011bhu \u010dasu vytvo\u0159il v\u00edce takov\u00fdch probl\u00e9m\u016f.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jedn\u00edm z&nbsp;nejlep\u0161\u00edch zp\u016fsob\u016f, jak opravit kanibalizaci kl\u00ed\u010dov\u00fdch slov, je v&nbsp;prvn\u00ed \u0159ad\u011b <strong>zabr\u00e1nit jej\u00edmu tvo\u0159en\u00ed<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Co tedy mus\u00edte ud\u011blat, abyste zabr\u00e1nili kanibalizaci?&nbsp;<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>\u0158e\u0161en\u00ed je v&nbsp;podstat\u011b jednoduch\u00e9. Poka\u017ed\u00e9, kdy\u017e budete cht\u00edt vytvo\u0159it na webu n\u011bco nov\u00e9ho (kategori\u00ed, \u010dl\u00e1nek apod..), tak nejprve zkontrolujte, zda u\u017e pro to nem\u00e1te vytvo\u0159en\u00fd obsah.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Zkuste naj\u00edt existuj\u00edc\u00ed obsah, kter\u00fd by odpov\u00eddal stejn\u00e9mu zam\u011b\u0159en\u00ed<\/strong>. Sta\u010d\u00ed otev\u0159\u00edt Google a&nbsp;pou\u017e\u00edt oper\u00e1tor \u201esite: [kl\u00ed\u010dov\u00e9 slovo]\u201c a&nbsp;proj\u00edt seznam str\u00e1nek, kter\u00e9 jsou pova\u017eov\u00e1ny za relevantn\u00ed pro dan\u00e9 kl\u00ed\u010dov\u00e9 slovo.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud n\u011bjakou str\u00e1nku objev\u00edte, doporu\u010dujeme zv\u00e1\u017eit aktualizaci st\u00e1vaj\u00edc\u00ed str\u00e1nky nam\u00edsto&nbsp;vytvo\u0159en\u00ed nov\u00e9ho obsahu, kter\u00fd zp\u016fsob\u00ed probl\u00e9m s&nbsp;kanibalizac\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kanibalizace a&nbsp;dobr\u00e9 um\u00edst\u011bn\u00ed ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed spolu nejdou moc dob\u0159e dohromady. Je d\u016fle\u017eit\u00e9 v\u011bd\u011bt, jak ji odhalit a&nbsp;zjistit, kde ud\u011blat opravu, abyste mohli vylep\u0161it hodnocen\u00ed va\u0161eho obsahu a&nbsp;poskytnout lidem relevantn\u011bj\u0161\u00ed obsah.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Probl\u00e9my s&nbsp;kanibalizac\u00ed odhal\u00edme v&nbsp;r\u00e1mci <a href=\"https:\/\/www.besteto.cz\/sluzby\/seo\" target=\"_blank\" rel=\"noopener\">SEO auditu<\/a>. Pokud by ho v\u00e1\u0161 web pot\u0159eboval, <a href=\"https:\/\/www.besteto.cz\/kontakt\" target=\"_blank\" rel=\"noopener\">sta\u010d\u00ed se n\u00e1m ozvat<\/a> a&nbsp;o v\u0161echno se postar\u00e1me.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kanibalizace a dobr\u00e9 um\u00edst\u011bn\u00ed ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed spolu nejdou dohromady. Zjist\u011bte, jak&nbsp;odhalit probl\u00e9m a ud\u011blat opravu, abyste mohli vylep\u0161it hodnocen\u00ed va\u0161eho obsahu a poskytnout lidem relevantn\u011bj\u0161\u00ed obsah.<\/p>\n","protected":false},"author":5,"featured_media":4461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[281],"tags":[76,92,116],"class_list":["post-4460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-internetovy-marketing","tag-online-marketing","tag-seo"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4460"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4460"}],"version-history":[{"count":3,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4460\/revisions"}],"predecessor-version":[{"id":17094,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4460\/revisions\/17094"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4461"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}