{"id":4484,"date":"2020-09-18T10:20:00","date_gmt":"2020-09-18T08:20:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/nove-atributy-product-highlight-a-product-detail\/"},"modified":"2025-03-04T14:11:25","modified_gmt":"2025-03-04T13:11:25","slug":"nove-atributy-product-highlight-a-product-detail","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/nove-atributy-product-highlight-a-product-detail\/","title":{"rendered":"Otestovali jsme dopln\u011bn\u00ed nov\u00fdch atribut\u016f do feedu"},"content":{"rendered":"
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Google ned\u00e1vno p\u0159edstavil nov\u00e9 atributy do feedu, a to Product highlight<\/strong> a Product detail<\/strong>. Oba atributy jsou voliteln\u00e9, ale pokud m\u00e1te aplikaci Mergado<\/a>, se kterou je \u00faprava feedu hra\u010dka, tak by byla \u0161koda tohoto prostoru nav\u00edc nevyu\u017e\u00edt.<\/p>\n <\/div>\n <\/div>\n\n\n

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Product detail<\/h2>\n <\/div>\n <\/div>\n\n\n
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Atribut Product detail (podrobnosti o produktu<\/strong>) je ur\u010den k napln\u011bn\u00ed technick\u00fdmi specifikacemi nebo dal\u0161\u00edmi detaily. M\u016f\u017eete v n\u011bm popsat r\u016fzn\u00e9 aspekty produktu, kter\u00e9 nejsou uvedeny v jin\u00fdch atributech. Popis by m\u011bl b\u00fdt heslovit\u00fd a jasn\u011b srozumiteln\u00fd. Skl\u00e1d\u00e1 se ze t\u0159\u00ed podatribut\u016f: <\/p>\n <\/div>\n <\/div>\n\n\n

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  1. N\u00e1zev sekce<\/strong> (section_\u200bname): Tento podatribut je voliteln\u00fd, ale je dobr\u00e9 ho vyu\u017e\u00edt. Doporu\u010deno je maxim\u00e1ln\u011b 140 znak\u016f. P\u0159\u00edkladem m\u016f\u017ee b\u00fdt n\u00e1zev sekce \u201cObecn\u00e9 informace\u201d. <\/li>
  2. N\u00e1zev atributu<\/strong> (attribute_\u200bname): Jde o povinn\u00fd \u00fadaj. Je doporu\u010deno tak\u00e9 maxim\u00e1ln\u011b 140 znak\u016f a p\u0159\u00edkladem n\u00e1zvu atributu m\u016f\u017ee b\u00fdt \u201cOpera\u010dn\u00ed syst\u00e9m\u201d.<\/li>
  3. Hodnota atributu<\/strong> (attribute_\u200bvalu): Je to povinn\u00fd \u00fadaj s maxim\u00e1ln\u00edm povolen\u00fdm po\u010dtem znak\u016f 1000. P\u0159\u00edkladem m\u016f\u017ee b\u00fdt \u201c500 GB\u201d (velikost opera\u010dn\u00edho syst\u00e9mu).<\/li><\/ol>\n <\/div>\n <\/div>\n\n\n
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    Product highlight<\/h2>\n <\/div>\n <\/div>\n\n\n
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    Product highlight (p\u0159edstaven\u00ed produktu<\/strong>) slou\u017e\u00ed k vyzdvihnut\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00edch funkc\u00ed a vlastnost\u00ed produktu. Ide\u00e1ln\u00ed je pou\u017eit\u00ed odr\u00e1\u017eek nebo \u010d\u00edslovek a zvolit stru\u010dn\u00fd heslovit\u00fd popis, kter\u00fd nakupuj\u00edc\u00edm na prvn\u00ed pohled p\u0159edstav\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00ed vlastnosti produktu. Je doporu\u010deno vytvo\u0159it 4\u2009\u2013\u20096 polo\u017eek (minim\u00e1ln\u011b 2, maxim\u00e1ln\u011b 10). Limit znak\u016f je 1 a\u017e 150 na polo\u017eku.<\/p>\n <\/div>\n <\/div>\n\n\n

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    Atribut Product highlight m\u016f\u017ee b\u00fdt pro ka\u017ed\u00fd produkt jedine\u010dn\u00fd, nebo m\u016f\u017eete vytvo\u0159it v\u00fdb\u011br produkt\u016f<\/strong>, pro kter\u00e9 budou tyto highlighty spole\u010dn\u00e9. Druh\u00e1 mo\u017enost je samoz\u0159ejm\u011b mnohem rychlej\u0161\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

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    Implementaci Product highlight jsme u n\u011bkolika klient\u016f vyzkou\u0161eli.<\/p>\n <\/div>\n <\/div>\n\n\n

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    Jak postupovat<\/h2>\n <\/div>\n <\/div>\n\n\n
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    V Mergadu v z\u00e1lo\u017ece Elementy kliknete na Nov\u00fd element<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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    <\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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    Zad\u00e1te n\u00e1zev elementu G:PRODUCT_HIGHLIGHT|1 a nech\u00e1te za\u0161krtnutou polo\u017eku Vytvo\u0159it tak\u00e9 prom\u011bnnou.<\/p>\n <\/div>\n <\/div>\n\n\n

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    <\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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    Stejn\u00fdm zp\u016fsobem vytvo\u0159\u00edte tak\u00e9 G:PRODUCT_HIGHLIGHT|2 atd. (minim\u00e1ln\u011b 2, maxim\u00e1ln\u011b 10). Po t\u00e9 p\u0159ejdete na z\u00e1lo\u017eku Pravidla a kliknete na Nov\u00e9 pravidlo<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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    <\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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    Toto pravidlo mus\u00edte n\u011bjak pojmenovat, nap\u0159\u00edklad \u201cNapln\u011bn\u00ed G:PRODUCT_HIGHLIGHT|1\u201d. Typ pravidla bude P\u0159epsat<\/strong>, ve V\u00fdb\u011bru zvol\u00edte v\u00e1\u0161 v\u00fdb\u011br produkt\u016f, ke kter\u00fdm chcete tento highlight doplnit. Element bude G:PRODUCT_HIGHLIGHT|1 a do pol\u00ed\u010dka Nov\u00fd obsah<\/strong> nap\u00ed\u0161ete informaci, kterou byste u produktu r\u00e1di vyzdvihli.<\/p>\n <\/div>\n <\/div>\n\n\n

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    <\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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    Kliknete na tla\u010d\u00edtko ulo\u017eit a obdobn\u011b postupujete s G:PRODUCT_HIGHLIGHT|2 atd. V\u00fdsledek pak bude ve feedu vypadat takto:<\/p>\n <\/div>\n <\/div>\n\n\n

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    <\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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    <\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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    Google uv\u00e1d\u00ed, \u017ee highlighty se zobraz\u00ed v Google N\u00e1kupech<\/strong>. Tyto atributy se v\u0161ak zobrazuj\u00ed pouze ob\u010das a za ur\u010dit\u00fdch okolnost\u00ed. Podle informac\u00ed od Googlu to prozat\u00edm nen\u00ed mo\u017en\u00e9 z na\u0161\u00ed strany ovlivnit.<\/p>\n <\/div>\n <\/div>\n\n\n

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    <\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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    Tento v\u00fdstup se n\u00e1m tedy prozat\u00edm nepoda\u0159ilo zobrazit a to i p\u0159esto, \u017ee podle technick\u00e9ho odd\u011blen\u00ed Googlu m\u00e1me v\u0161e nastaveno spr\u00e1vn\u011b. Pro inzerci je v\u0161ak v ka\u017ed\u00e9m p\u0159\u00edpad\u011b lep\u0161\u00ed, kdy\u017e Googlu poskytnete co nejv\u00edce informac\u00ed o produktech<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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    <\/p>\n <\/div>\n <\/div>\n\n\n

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    <\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

    Google ned\u00e1vno p\u0159edstavil atributy Product highlight a Product detail. Oba jsou voliteln\u00e9, ale byla by \u0161koda prostoru nav\u00edc nevyu\u017e\u00edt, tak\u017ee jsme pro v\u00e1s vytvo\u0159ili n\u00e1vod, jak je do feedu doplnit.<\/p>\n","protected":false},"author":5,"featured_media":4485,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[278],"tags":[60,138,322],"class_list":["post-4484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","tag-google","tag-xml-feed","tag-ppc-2"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4484"}],"version-history":[{"count":1,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4484\/revisions"}],"predecessor-version":[{"id":10487,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4484\/revisions\/10487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4485"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}