{"id":4487,"date":"2020-09-15T06:42:00","date_gmt":"2020-09-15T04:42:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/google-analytics-jak-nastavit-ucet\/"},"modified":"2025-03-04T14:12:08","modified_gmt":"2025-03-04T13:12:08","slug":"google-analytics-jak-nastavit-ucet","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/google-analytics-jak-nastavit-ucet\/","title":{"rendered":"V\u011bnujte pozornost nastaven\u00ed Google Analytics \u00fa\u010dtu, vr\u00e1t\u00ed se v\u00e1m to na datech"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Spr\u00e1vn\u00e9 vyhodnocov\u00e1n\u00ed dat se neobejde bez <strong>p\u0159esn\u00fdch<\/strong> \u010d\u00edsel. Zaj\u00edm\u00e1 v\u00e1s, jak si v\u00e1\u0161 web vede v&nbsp;ukazatel\u00edch, kter\u00e9 jsou pro v\u00e1s d\u016fle\u017eit\u00e9?&nbsp;Chcete v\u011bd\u011bt, kter\u00e9 zdroje jsou v&nbsp;t\u011bchto ukazatel\u00edch nejsiln\u011bj\u0161\u00ed, a&nbsp;kter\u00e9 naopak pokulh\u00e1vaj\u00ed?&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Dnes v\u00e1m porad\u00edme, co a&nbsp;jak v&nbsp;<strong>Google Analytics<\/strong> nastavit, aby byla data co nejv\u00edce o\u010di\u0161t\u011bn\u00e1 a&nbsp;vy jste m\u011bli k&nbsp;vyhodnocen\u00ed dostatek&nbsp;informac\u00ed. Pohodln\u011b se usa\u010fte, proto\u017ee to bude del\u0161\u00ed&nbsp;\u010dten\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>TIP: P\u0159ihlaste se k&nbsp;odb\u011bru <a href=\"https:\/\/www.besteto.cz\/newsletter\" target=\"_blank\" rel=\"noopener\">BESTETO zpravodaje<\/a> a&nbsp;n\u00e1vody i&nbsp;dal\u0161\u00ed \u010dl\u00e1nky v\u00e1m 2\u00d7 za m\u011bs\u00edc p\u0159istanou do va\u0161eho e\u2011mailu.<\/p><\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image aligncenter\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/e9o7i1.gif\" alt><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">3 z\u00e1kladn\u00ed \u00farovn\u011b Google Analytics<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Obecn\u011b se ve\u0161ker\u00e1 nastaven\u00ed \u00fa\u010dtu Google Analytics prov\u00e1d\u011bj\u00ed v&nbsp;kart\u011b <strong>Spr\u00e1vce<\/strong>.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/ga1.png\" alt><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>M\u016f\u017eete zde&nbsp;vid\u011bt, na jak\u00e9 z\u00e1kladn\u00ed \u00farovn\u011b je Google Analytics strukturov\u00e1no:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>\u00da\u010det<\/strong>\u2009\u2014\u2009jedn\u00e1 se o&nbsp;nejvy\u0161\u0161\u00ed \u00farove\u0148. Z&nbsp;jednoho \u00fa\u010dtu m\u016f\u017eete spravovat jednu \u010di v\u00edce slu\u017eeb.<\/li><li><strong>Slu\u017eba<\/strong>\u2009\u2014\u2009pro ka\u017ed\u00fd web \u010di aplikaci je mo\u017en\u00e9 vytvo\u0159it pr\u00e1v\u011b jednu slu\u017ebu. Spolu s&nbsp;vytvo\u0159en\u00edm slu\u017eby se vygeneruje m\u011b\u0159ic\u00ed k\u00f3d, kter\u00fd se nasazuje na web\/\u200bdo aplikace. D\u00edky n\u011bmu za\u010dnete shroma\u017e\u010fovat \u00fadaje z&nbsp;t\u00e9to slu\u017eby.<\/li><li><strong>V\u00fdb\u011br dat<\/strong>\u2009\u2014\u2009nejni\u017e\u0161\u00ed \u00farove\u0148 Google Analytics. U&nbsp;ka\u017ed\u00e9 vytvo\u0159en\u00e9 Slu\u017eby m\u016f\u017eete m\u00edt jeden \u010di v\u00edce V\u00fdb\u011br\u016f dat, ve kter\u00fdch vid\u00edte jednotliv\u00e9 p\u0159ehledy, kter\u00e9 Google Analytics nab\u00edz\u00ed. Doporu\u010dujeme m\u00edt u&nbsp;ka\u017ed\u00e9 slu\u017eby alespo\u0148 dva v\u00fdb\u011bry dat. Jeden nefiltrovan\u00fd se v\u0161emi daty (bude v\u00e1m slou\u017eit jako z\u00e1loha) a&nbsp;druh\u00fd s&nbsp;pou\u017eit\u00edm r\u016fzn\u00fdch typ\u016f filtr\u016f&nbsp;(nap\u0159. odfiltrov\u00e1n\u00ed n\u00e1v\u0161t\u011bv z&nbsp;konkr\u00e9tn\u00edch IP&nbsp;adres).<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nebudeme se podrobn\u011b zab\u00fdvat ka\u017edou z\u00e1lo\u017ekou v&nbsp;nastaven\u00ed jednotliv\u00fdch \u00farovn\u00ed, ale&nbsp;pop\u00ed\u0161eme z\u00e1kladn\u00ed nastaven\u00ed, se kter\u00fdm se vyhnete zkreslen\u00ed dat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Slu\u017eba<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jako prvn\u00ed se pod\u00edv\u00e1me na nastaven\u00ed v&nbsp;sekci <strong>Slu\u017eba<\/strong>. V&nbsp;n\u00e1sleduj\u00edc\u00edch odstavc\u00edch se budeme odkazovat na tuto sekci Spr\u00e1vce, kdy\u017e budeme popisovat, kde prov\u00e9st nastaven\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/sluzbagoogleanalytics.png\" alt><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>Obr\u00e1zek si m\u016f\u017eete zv\u011bt\u0161it kliknut\u00edm.<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Demografick\u00e9 p\u0159ehledy a&nbsp;p\u0159ehledy z\u00e1jm\u016f<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Aktivace t\u011bchto p\u0159ehled\u016f v\u00e1m sice nezp\u0159esn\u00ed m\u011b\u0159en\u00e1 data, ale zato z\u00edsk\u00e1te cenn\u00e9 informace o&nbsp;u\u017eivatel\u00edch (v\u011bk, pohlav\u00ed, z\u00e1jmy), kte\u0159\u00ed nav\u0161t\u011bvuj\u00ed va\u0161e str\u00e1nky. Tyto informace jsou u\u017eite\u010dn\u00e9&nbsp;p\u0159i <strong>definov\u00e1n\u00ed va\u0161\u00ed c\u00edlov\u00e9 skupiny<\/strong> a&nbsp;po aktivaci je najdete&nbsp;v&nbsp;p\u0159ehledech Google Analytics v&nbsp;sekci Publikum\u2009\u2014\u2009Demografick\u00e9 \u00fadaje.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Kde prov\u00e9st nastaven\u00ed<\/strong>:&nbsp;<em>Spr\u00e1vce\u2009\u2014\u2009Nastaven\u00ed slu\u017eby\u2009\u2014\u2009Aktivovat demografick\u00e9 p\u0159ehledy a&nbsp;p\u0159ehledy z\u00e1jm\u016f<\/em>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Seznam vylou\u010den\u00fdch odkazuj\u00edc\u00edch zdroj\u016f<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tato funkce v\u00e1m pom\u016f\u017ee data zp\u0159esnit t\u00edm, \u017ee <strong>odfiltruje zdroje n\u00e1v\u0161t\u011bvnosti<\/strong>, kter\u00e9 by se v&nbsp;p\u0159ehledech nem\u011bly objevovat. Jde zejm\u00e9na o&nbsp;odfiltrov\u00e1n\u00ed vlastn\u00ed dom\u00e9ny, platebn\u00ed br\u00e1ny a&nbsp;p\u0159\u00edpadn\u011b provozu ze syst\u00e9m\u016f, kter\u00e9 k&nbsp;pr\u00e1ci vyu\u017e\u00edv\u00e1te. P\u0159\u00edklad vid\u00edte na obr\u00e1zku n\u00ed\u017ee. V\u0161echny ze zm\u00edn\u011bn\u00fdch toti\u017e p\u0159episuj\u00ed zdroje, kter\u00e9 re\u00e1ln\u011b stoj\u00ed za p\u0159iveden\u00edm u\u017eivatele na web. Ostatn\u00ed zdroje pak mohou m\u00edt mnohem vy\u0161\u0161\u00ed v\u00fdkon, ne\u017e v\u00e1m data Google Analytics ukazuj\u00ed. Zp\u011btn\u011b pak nezjist\u00edte, o&nbsp;kter\u00e9 zdroje \u0161lo. Co\u017e je&nbsp;\u0161koda.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Kde prov\u00e9st nastaven\u00ed:&nbsp;<\/strong><em>Spr\u00e1vce\u2009\u2014\u2009\u00dadaje o&nbsp;m\u011b\u0159en\u00ed\u2009\u2014\u2009Seznam vylou\u010den\u00fdch odkazuj\u00edc\u00edch zdroj\u016f.<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/ga3.png\" alt><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Propojen\u00ed Google Ads<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Vyu\u017e\u00edv\u00e1te inzertn\u00ed syst\u00e9m Google Ads? <a href=\"https:\/\/support.google.com\/analytics\/answer\/1033961?hl=cs\" target=\"_blank\" rel=\"noopener\">Propojte jej s&nbsp;Google Analytics<\/a>. V&nbsp;p\u0159ehledech se pod\u00edvejte na data v&nbsp;z\u00e1lo\u017ece&nbsp;<em>Akvizice\u2009\u2014\u2009Google Ads, <\/em>kde&nbsp;uvid\u00edte v\u0161echny <strong>kampan\u011b i&nbsp;jejich statistiky<\/strong> (cenu, po\u010det i&nbsp;hodnotu objedn\u00e1vek, po\u010det kliknut\u00ed, cenu za proklik\u2026) vytvo\u0159en\u00e9 v&nbsp;syst\u00e9mu Google Ads. Je to ide\u00e1ln\u00ed zkratka pro&nbsp;zji\u0161t\u011bn\u00ed&nbsp;v\u00fdkonu kampan\u00ed, d\u00edky kter\u00e9 se nemus\u00edte do Google Ads hl\u00e1sit. V\u0161e m\u00e1te na jednom m\u00edst\u011b a&nbsp;u\u0161et\u0159\u00edte \u010das.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Kde prov\u00e9st nastaven\u00ed<\/strong>:&nbsp;<em>Spr\u00e1vce\u2009\u2014\u2009Propojen\u00ed Google Ads<\/em>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Propojen\u00ed Google Search Console (GSC)<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Google Search Console sleduje, jak si v\u00e1\u0161 web vede v&nbsp;neplacen\u00fdch v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed Google. <a href=\"https:\/\/support.google.com\/analytics\/answer\/1308621?hl=cs&amp;ref_topic=1308589\" target=\"_blank\" rel=\"noopener\">Propojte GSC s&nbsp;Google Analytics<\/a> a&nbsp;z\u00edsk\u00e1te p\u0159ehled o&nbsp;tom, na jak\u00e9 vyhled\u00e1vac\u00ed dotazy se v\u00e1\u0161 web zobrazuje, p\u0159es kter\u00e9 vstupn\u00ed str\u00e1nky u\u017eivatel\u00e9 web nav\u0161t\u011bvuj\u00ed apod. p\u0159\u00edmo v&nbsp;p\u0159ehledu Google Analytics.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Kde prov\u00e9st nastaven\u00ed<\/strong>: <em>Spr\u00e1vce\u2009\u2014\u2009V\u0161echny slu\u017eby\u2009\u2014\u2009Search Console<\/em>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Import \u00fadaj\u016f<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Import \u00fadaj\u016f slou\u017e\u00ed k&nbsp;tomu, aby poslal n\u00e1klady z&nbsp;administrac\u00ed inzertn\u00edch syst\u00e9m\u016f (Sklik, Heureka, Zbozi.cz\u2026) a&nbsp;nahr\u00e1l je do Google Analytics, tak\u017ee budou v\u0161echny na jednom m\u00edst\u011b.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Kde prov\u00e9st nastaven\u00ed<\/strong>: <em>Spr\u00e1vce\u2009\u2014\u2009Import \u00fadaj\u016f<\/em>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Existuje v\u00edce zp\u016fsob\u016f, jak n\u00e1klady importovat. Pokud budete cht\u00edt n\u00e1klady do Google Analytics nahr\u00e1t, <a href=\"mailto:jakub.rozsypal@besteto.cz?subject=Nastaven%C3%AD%20importu%20%C5%AFdaj%C5%AF%20v%20Google%20Analytics\">napi\u0161te n\u00e1m<\/a>. R\u00e1di v\u00e1m pom\u016f\u017eeme.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">V\u00fdb\u011br dat<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Polovinu m\u00e1te za sebou, p\u0159ech\u00e1z\u00edme do nastaven\u00ed v&nbsp;sekci <strong>V\u00fdb\u011br dat<\/strong>. Popis cesty k&nbsp;nastaven\u00ed se tedy te\u010f bude t\u00fdkat posledn\u00edho sloupce ve Spr\u00e1vci.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/vyberdatga.png\" alt><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">V\u00fdchoz\u00ed str\u00e1nka<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pole s&nbsp;v\u00fdchoz\u00ed str\u00e1nkou se vypl\u0148uje jen v&nbsp;p\u0159\u00edpad\u011b, \u017ee v\u00edce URL str\u00e1nek webu vede na str\u00e1nku se stejn\u00fdm obsahem. Jde o&nbsp;tzv. <a href=\"https:\/\/www.besteto.cz\/duplicitni-obsah-seo\" target=\"_blank\" rel=\"noopener\">duplicitn\u00ed obsah<\/a>. Duplicitu obsahu zjist\u00edte nap\u0159. v&nbsp;n\u00e1stroji <a href=\"https:\/\/www.besteto.cz\/google-search-console\" target=\"_blank\" rel=\"noopener\">Google Search Console<\/a>. Pokud jste na \u017e\u00e1dnou duplicitu nep\u0159i\u0161li, tento krok p\u0159esko\u010dte.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Kde prov\u00e9st nastaven\u00ed<\/strong>:&nbsp;<em>Spr\u00e1vce\u2009\u2014\u2009Nastaven\u00ed v\u00fdb\u011bru dat\u2009\u2014\u2009V\u00fdchoz\u00ed str\u00e1nka<\/em>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Nastaven\u00ed v\u00fdchoz\u00ed m\u011bny<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Ve v\u00fdchoz\u00edm stavu \u00fa\u010dtu Google Analytics je jako m\u011bna nastaven <strong>americk\u00fd dolar<\/strong>. Jedn\u00e1 se o&nbsp;<strong>jeden z&nbsp;nej\u010dast\u011bj\u0161\u00edch probl\u00e9m\u016f nov\u00fdch \u00fa\u010dt\u016f<\/strong> Google Analytics.&nbsp;Zm\u011bna je velice jednoduch\u00e1. Sta\u010d\u00ed v&nbsp;seznamu m\u011bn vybrat pro \u010desk\u00fd e\u2011shop \u010deskou korunu atp.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Kde prov\u00e9st nastaven\u00ed<\/strong>:&nbsp;<em>Spr\u00e1vce\u2009\u2014\u2009Nastaven\u00ed v\u00fdb\u011bru dat\u2009\u2014\u2009Nastaven\u00ed v\u00fdchoz\u00ed m\u011bny.<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Filtrov\u00e1n\u00ed robot\u016f<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Va\u0161e str\u00e1nky krom\u011b re\u00e1ln\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f \u010das od \u010dasu nav\u0161t\u00edv\u00ed tak\u00e9&nbsp;<strong>robot&nbsp;nebo&nbsp;prohled\u00e1va\u010d<\/strong>.&nbsp;N\u00e1v\u0161t\u011bvy od t\u011bchto robot\u016f ale ve sv\u00fdch p\u0159ehledech z\u0159ejm\u011b nechcete m\u00edt, proto aktivac\u00ed t\u00e9to funkce roboty odfiltrujete a&nbsp;z\u00edsk\u00e1te t\u00edm p\u0159esn\u011bj\u0161\u00ed data.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Kde prov\u00e9st nastaven\u00ed<\/strong>: <em>Spr\u00e1vce\u2009\u2014\u2009Nastaven\u00ed v\u00fdb\u011bru dat\u2009\u2014\u2009Filtrov\u00e1n\u00ed robot\u016f.<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Sledov\u00e1n\u00ed vyhled\u00e1v\u00e1n\u00ed na&nbsp;webu<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Google Analytics v&nbsp;p\u0159ehledu Chov\u00e1n\u00ed\u2009\u2014\u2009Vyhled\u00e1v\u00e1n\u00ed na webu\u2009\u2014\u2009Hledan\u00e9 v\u00fdrazy dok\u00e1\u017ee zobrazit <strong>kl\u00ed\u010dov\u00e1 slova, kter\u00e1 u\u017eivatel\u00e9 hledaj\u00ed p\u0159\u00edmo ve vyhled\u00e1vac\u00edm poli va\u0161eho intern\u00edho vyhled\u00e1v\u00e1n\u00ed<\/strong>. Pokud se n\u011bkter\u00fd dotaz (nap\u0159. n\u00e1zev produktu) vyskytuje s&nbsp;vy\u0161\u0161\u00ed \u010detnost\u00ed, m\u016f\u017ee to b\u00fdt znamen\u00ed toho, \u017ee u\u017eivatel\u00e9 jej na webu nem\u016f\u017eou naj\u00edt, nebo tento produkt v&nbsp;sortimentu nem\u00e1te. Pak je ot\u00e1zka, zda sortiment o&nbsp;tyto produkty neroz\u0161\u00ed\u0159it.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>K aktivaci t\u00e9to funkce je pot\u0159eba naj\u00edt <strong>parametr<\/strong>, kter\u00fd se p\u0159i ka\u017ed\u00e9m intern\u00edm vyhled\u00e1v\u00e1n\u00ed objevuje v&nbsp;URL adrese. Kdy\u017e na webu <code>https:\/\/www.mujweb.cz<\/code> vyhled\u00e1v\u00e1te nap\u0159. v\u00fdraz \u201cpes\u201d a&nbsp;URL vypad\u00e1 n\u00e1sledovn\u011b <code>https:\/\/www.mujweb.cz\/vyhledavani\/?string=pes<\/code>, do pole zad\u00e1te v\u00fdraz \u201cstring\u201d.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Kde prov\u00e9st nastaven\u00ed<\/strong>:&nbsp;<em>Spr\u00e1vce\u2009\u2014\u2009Nastaven\u00ed v\u00fdb\u011bru dat\u2009\u2014\u2009Nastaven\u00ed vyhled\u00e1v\u00e1n\u00ed na webu<\/em>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Na obr\u00e1zku krom\u011b nastaven\u00ed stringu m\u016f\u017eete vid\u011bt tak\u00e9 p\u0159edchoz\u00ed nastaven\u00ed m\u011bny a&nbsp;filtrace robot\u016f.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/stringga.png\" alt><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\"><a id=\"cil\" name=\"cil\">C\u00edl\u2009\u2014\u2009pr\u016fchod ko\u0161\u00edkem<\/a><\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V Google Analytics m\u00e1te mo\u017enost m\u011b\u0159it r\u016fzn\u00e9 typy c\u00edl\u016f\u2009\u2014\u2009<strong><a href=\"https:\/\/support.google.com\/analytics\/answer\/6153083?hl=cs&amp;utm_id=ad\" target=\"_blank\" rel=\"noopener\">chytr\u00e9 c\u00edle<\/a><\/strong>, <strong>registrace k&nbsp;odb\u011bru newsletteru<\/strong>, <strong>zobrazen\u00ed kontakt\u016f<\/strong> nebo tak\u00e9 <strong>pr\u016fchod ko\u0161\u00edkem<\/strong>. Pr\u016fchod ko\u0161\u00edkem je pro v\u00e1s velmi u\u017eite\u010dn\u00fd, nezapome\u0148te si ho nastavit. S&nbsp;jeho pomoc\u00ed dok\u00e1\u017eete vysledovat, ve kter\u00e9m kroku se u\u017eivatel\u00e9 nejv\u00edce ztr\u00e1c\u00ed, jak\u00fd je konverzn\u00ed pom\u011br u\u017eivatel\u016f, kte\u0159\u00ed se do ko\u0161\u00edku dostanou, a&nbsp;podle toho ko\u0161\u00edk libovoln\u011b upravovat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Nastaven\u00ed \u201ctrycht\u00fd\u0159e\u201d pr\u016fchodu ko\u0161\u00edkem u&nbsp;e\u2011shopov\u00e9ho \u0159e\u0161en\u00ed Shoptet:<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/gacilkosikshoptet.png\" alt><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/gacilkosikshoptet2.png\" alt><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/gacilkosikshoptet3.png\" alt><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Na p\u0159\u00edkladu se m\u016f\u017eete pod\u00edvat, jak fin\u00e1ln\u00ed trycht\u00fd\u0159 pr\u016fchodu ko\u0161\u00edkem m\u016f\u017ee vypadat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/gacilkosikshoptet4.png\" alt><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Filtry<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pro p\u0159esn\u011bj\u0161\u00ed data v&nbsp;p\u0159ehledech slou\u017e\u00ed Filtry. Mezi nejpou\u017e\u00edvan\u011bj\u0161\u00ed filtr pat\u0159\u00ed <strong>vylou\u010den\u00ed provozu z&nbsp;vlastn\u00edch IP adres<\/strong>. Va\u0161e n\u00e1v\u0161t\u011bvy webu toti\u017e mohou v\u00fdsledky zkreslovat. Tohle je zp\u016fsob, jak tomu zabr\u00e1nit. Sta\u010d\u00ed zjistit, <a href=\"https:\/\/www.mojeip.cz\/\" target=\"_blank\" rel=\"noopener\">jak\u00e1 je va\u0161e IP adresa<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/ipadresaga.png\" alt><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Nastaven\u00ed m\u00e1te, tak co&nbsp;te\u010f?<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V\u0161echno tohle pracn\u00e9 nastavov\u00e1n\u00ed m\u00e1te za sebou a&nbsp;te\u010f se kone\u010dn\u011b m\u016f\u017eete <strong>pono\u0159it do dat<\/strong> bez obav o&nbsp;jejich spolehlivost. V&nbsp;p\u0159ehledech Google Analytics se o&nbsp;sv\u00e9m e\u2011shopu dozv\u00edte spoustu zaj\u00edmav\u00fdch informac\u00ed. O&nbsp;tom, kter\u00e1 \u010d\u00edsla sledovat a&nbsp;kde d\u016fle\u017eit\u00e9 \u00fadaje naj\u00edt, si pov\u00edme n\u011bkdy p\u0159\u00ed\u0161t\u011b.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nejste zrovna fanou\u0161ci k\u00f3d\u016f a&nbsp;\u010d\u00edsel? Nevad\u00ed, r\u00e1di si vezmeme <a href=\"https:\/\/www.besteto.cz\/sluzby\/analytika\" target=\"_blank\" rel=\"noopener\">analytiku<\/a> na starost. \u00da\u010det za v\u00e1s nastav\u00edme, v\u0161echno pot\u0159ebn\u00e9 napoj\u00edme a&nbsp;u\u0161et\u0159\u00edme v\u00e1m tak \u010das i&nbsp;nervy. Napi\u0161te mi na e\u2011mail <a href=\"mailto:jakub.rozsypal@besteto.cz?subject=Analytika\">jakub.rozsypal@besteto.cz<\/a> a&nbsp;nechejte to na&nbsp;n\u00e1s.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>&nbsp;<\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kdy\u017e si na za\u010d\u00e1tku d\u00e1te trochu pr\u00e1ce a proklik\u00e1te se nastaven\u00edm, odm\u011bnou v\u00e1m bude dostatek spr\u00e1vn\u00fdch dat pro vyhodnocov\u00e1n\u00ed \u00fasp\u011b\u0161nosti va\u0161eho e-shopu.<\/p>\n","protected":false},"author":5,"featured_media":4488,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[282,278],"tags":[64,322,526],"class_list":["post-4487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytika","category-ppc","tag-google-analytics","tag-ppc-2","tag-analytika"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4487"}],"version-history":[{"count":3,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4487\/revisions"}],"predecessor-version":[{"id":10694,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4487\/revisions\/10694"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4488"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}