{"id":4514,"date":"2020-07-15T07:45:00","date_gmt":"2020-07-15T05:45:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/jak-zacit-s-vyhledavaci-zbozi\/"},"modified":"2023-08-04T11:35:18","modified_gmt":"2023-08-04T09:35:18","slug":"jak-zacit-s-vyhledavaci-zbozi","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/jak-zacit-s-vyhledavaci-zbozi\/","title":{"rendered":"Jak za\u010d\u00edt se srovn\u00e1va\u010di zbo\u017e\u00ed a na co se zam\u011b\u0159it?"},"content":{"rendered":"
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Pravd\u011bpodobn\u011b ka\u017ed\u00fd, kdo n\u011bkdy nakupoval na internetu, u\u017e na srovn\u00e1va\u010de zbo\u017e\u00ed narazil. Jedn\u00e1 se o n\u00e1kupn\u00ed port\u00e1ly<\/strong>, kam e\u2011shopy nahr\u00e1vaj\u00ed svoje produkty a z\u00e1kazn\u00edci si z nich vyb\u00edraj\u00ed nejlep\u0161\u00ed nab\u00eddky. D\u00edky nim z\u00e1kazn\u00edk na jednom m\u00edst\u011b p\u0159ehledn\u011b vid\u00ed, kdo v\u0161echno a za jakou cenu nab\u00edz\u00ed produkt, kter\u00fd pr\u00e1v\u011b hled\u00e1. Srovn\u00e1va\u010de zbo\u017e\u00ed denn\u011b nav\u0161t\u00edv\u00ed miliony u\u017eivatel\u016f a pro e\u2011shopy jsou d\u016fle\u017eit\u00fdm zdrojem tr\u017eeb a n\u00e1v\u0161t\u011bv<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Princip a p\u0159ehled zbo\u017eov\u00fdch srovn\u00e1va\u010d\u016f<\/h2>\n <\/div>\n <\/div>\n\n\n
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Nejv\u011bt\u0161\u00edm srovn\u00e1va\u010dem u n\u00e1s je Heureka.cz<\/a>, kter\u00e1 v \u010cesku pat\u0159\u00ed mezi nejnav\u0161t\u011bvovan\u011bj\u0161\u00ed weby v\u016fbec. Na druh\u00e9m m\u00edst\u011b je Zbo\u017e\u00ed.cz<\/a>. Mimo tyto dva hlavn\u00ed srovn\u00e1va\u010de existuj\u00ed tak\u00e9 specializovan\u00e9 weby, mezi kter\u00e9 pat\u0159\u00ed GLAMI<\/a> a Modio<\/a> (m\u00f3da), Favi<\/a>, Homago<\/a> a Biano<\/a> (n\u00e1bytek a dekorace). <\/p>\n <\/div>\n <\/div>\n\n\n

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Na Heurece a Zbo\u017e\u00ed m\u016f\u017eeme zobrazov\u00e1n\u00ed polo\u017eek rozd\u011blit na produktov\u00e9 karty<\/strong> a fulltextov\u00e9 vyhled\u00e1v\u00e1n\u00ed<\/strong>. Ka\u017ed\u00e1 produktov\u00e1 karta p\u0159edstavuje jeden produkt (nap\u0159\u00edklad Iphone X), ve kter\u00e9 se d\u00e1le slu\u010duj\u00ed jednotliv\u00e9 e\u2011shopy a \u201csoupe\u0159\u00ed\u201d o to, kdo z\u00e1kazn\u00edkovi p\u0159edstav\u00ed lep\u0161\u00ed nab\u00eddku. Ve fulltextov\u00e9m vyhled\u00e1v\u00e1n\u00ed jsou produkty jednodu\u0161e se\u0159azeny pod sebou bez jak\u00e9hokoliv slou\u010den\u00ed. Pravd\u011bpodobnost, \u017ee na n\u011b z\u00e1kazn\u00edk naraz\u00ed, je oproti produktov\u00fdm kart\u00e1m daleko men\u0161\u00ed. Je tedy d\u016fle\u017eit\u00e9 m\u00edt produkty za\u0159azeny do kategori\u00ed<\/strong> a zv\u00fd\u0161it t\u00edm \u0161anci, \u017ee v\u00e1s na srovn\u00e1va\u010d\u00edch z\u00e1kazn\u00edk najde (viz dal\u0161\u00ed body).<\/p>\n <\/div>\n <\/div>\n\n\n

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Oproti tomu GLAMI, Favi a Biano funguj\u00ed pouze jako katalog<\/strong> a produkty neslu\u010duj\u00ed. Funguje to tedy tak, \u017ee nap\u0159\u00edklad v kategorii \u201c\u0160aty\u201d nenajdeme produktov\u00e9 karty jako u Heureky, ale pouze hromadu jednotliv\u00fdch nab\u00eddek. <\/p>\n <\/div>\n <\/div>\n\n\n

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V\u0161echny srovn\u00e1va\u010de zbo\u017e\u00ed funguj\u00ed na principu ceny za proklik (CPC)<\/strong>. E\u2011shop plat\u00ed za ka\u017ed\u00e9 kliknut\u00ed na jeho nab\u00eddku. V z\u00e1kladu se plat\u00ed minim\u00e1ln\u00ed cena za proklik podle cen\u00edku jednotliv\u00fdch srovn\u00e1va\u010d\u016f. Je ale mo\u017en\u00e9 cenu za proklik nav\u00fd\u0161it, aby se va\u0161e produkty zobrazovaly na vy\u0161\u0161\u00edch (viditeln\u011bj\u0161\u00edch) pozic\u00edch.<\/p>\n <\/div>\n <\/div>\n\n\n

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Import a spr\u00e1va zbo\u017e\u00ed<\/h2>\n <\/div>\n <\/div>\n\n\n
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Pro inzerci na srovn\u00e1va\u010d\u00edch je pot\u0159eba XML feed<\/strong> (Obr. 1), kter\u00fd obsahuje v\u0161echny pot\u0159ebn\u00e9 informace o va\u0161ich produktech. Jedn\u00e1 se o textov\u00fd soubor, kter\u00fd generuje va\u0161e e\u2011shopov\u00e9 \u0159e\u0161en\u00ed a srovn\u00e1va\u010de si jej pravideln\u011b stahuj\u00ed, aby m\u011bli aktu\u00e1ln\u00ed informace o va\u0161\u00ed nab\u00eddce. <\/p>\n <\/div>\n <\/div>\n\n\n

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Obsahuje povinn\u00e9 informace<\/strong> jako t\u0159eba n\u00e1zev polo\u017eky, URL adresu, cenu, identifik\u00e1tor a voliteln\u00e9 informace<\/strong> (parametry, alternativn\u00ed obr\u00e1zky, d\u00e1rky a dal\u0161\u00ed). Pro \u00fasp\u011b\u0161nou inzerci na srovn\u00e1va\u010d\u00edch je d\u016fle\u017eit\u00e9 zas\u00edlat informac\u00ed co nejv\u00edce a ve spr\u00e1vn\u00e9m form\u00e1tu.<\/p>\n <\/div>\n <\/div>\n\n\n

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Srovn\u00e1va\u010de zbo\u017e\u00ed va\u0161e produkty zpracuj\u00ed, nahraj\u00ed je do katalogu a rozt\u0159\u00edd\u00ed podle informac\u00ed, kter\u00e9 jim zas\u00edl\u00e1te. Ka\u017ed\u00fd kan\u00e1l m\u00e1 svoji specifikaci feedu. Pokud chcete, aby v\u00e1s za\u0159adili do spr\u00e1vn\u00e1ch kategori\u00ed \u010di produktov\u00fdch karet, je t\u0159eba dodr\u017eovat alespo\u0148 jejich z\u00e1kladn\u00ed pravidla<\/strong>. Ty \u00fapln\u011b nejd\u016fle\u017eit\u011bj\u0161\u00ed jsou v\u011bt\u0161inou dv\u011b\u2009\u2014\u2009zas\u00edlat spr\u00e1vn\u00e9 n\u00e1zvy produkt\u016f a kategorie<\/strong>. Strom kategori\u00ed najdete ve specifikac\u00edch XML feed\u016f jednotliv\u00fdch srovn\u00e1va\u010d\u016f, stejn\u011b jako povinnou strukturu n\u00e1zv\u016f. Va\u0161e polo\u017eky se ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f budou zobrazovat, i  kdy\u017e jejich doporu\u010denou strukturu dodr\u017eovat nebudete. Srovn\u00e1va\u010d v\u00e1s pak ale pravd\u011bpodobn\u011b neza\u0159ad\u00ed do dan\u00e9 kategorie, tak\u017ee va\u0161e nab\u00eddka kv\u016fli tomu bude pro z\u00e1kazn\u00edka t\u00e9m\u011b\u0159 neviditeln\u00e1, a nejsp\u00ed\u0161 na ni nenaraz\u00ed. Doporu\u010dujeme tedy proj\u00edt specifikaci feedu<\/strong> pro Heureku<\/a>, Zbo\u017e\u00ed<\/a> a GLAMI<\/a>. Favi a Biano svoji specifikaci nemaj\u00ed zve\u0159ejn\u011bnou, ka\u017edop\u00e1dn\u011b nic nepokaz\u00edte, pokud budete dodr\u017eovat pravidla Heureky\u2009\u2014\u2009takov\u00e9 produkty ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f Favi i Biano rozt\u0159\u00edd\u00ed spr\u00e1vn\u011b.<\/p>\n <\/div>\n <\/div>\n\n\n

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Obr. 1: Z\u00e1kladn\u00ed podoba XML feedu (zdroj Heureka.cz)<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
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Zas\u00edl\u00e1n\u00ed co nejv\u00edce spr\u00e1vn\u011b zadan\u00fdch informac\u00ed u\u017e v XML feedu je pro \u00fasp\u011b\u0161nou inzerci na srovn\u00e1va\u010d\u00edch z\u00e1sadn\u00ed. V jejich administrac\u00edch jsou toti\u017e mo\u017enosti \u00faprav dost omezen\u00e9<\/strong>. Obecn\u011b se d\u00e1 \u0159\u00edct, \u017ee v nich nastav\u00edte pouze cenu doru\u010den\u00ed a cenu za proklik. V\u011bt\u0161inu d\u016fle\u017eit\u00fdch nastaven\u00ed feedu si tedy mus\u00edte za\u0159\u00eddit u\u017e v samotn\u00e9 administraci e\u2011shopu, nebo k tomu nap\u0159\u00edklad vyu\u017e\u00edt aplikaci Mergado<\/a>. Ta slou\u017e\u00ed jako prost\u0159edn\u00edk mezi internetov\u00fdm obchodem a srovn\u00e1va\u010dem zbo\u017e\u00ed, do kter\u00e9ho nahrajete sv\u016fj XML feed. Ten si v Mergadu pak podle libovoln\u00fdch podm\u00ednek upravujete a m\u016f\u017eete zde dopl\u0148ovat pot\u0159ebn\u00e9 informace o produktech.<\/p>\n <\/div>\n <\/div>\n\n\n

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Minim\u00e1ln\u011b na Heurece a Zbo\u017e\u00ed je dobr\u00e9 pracovat s biddingem<\/strong>\u2009\u2014\u2009tedy s nastavov\u00e1n\u00edm ceny za proklik. Jak u\u017e bylo zm\u00edn\u011bno v\u00fd\u0161e, z\u00e1kladn\u00ed cenu za proklik plat\u00edte v\u017edy. Pokud ale chcete v produktov\u00fdch kart\u00e1ch p\u0159edb\u011bhnout konkurenci<\/strong> a dostat se do boxu \u201ctop prodejc\u016f\u201d<\/strong> (Obr. 2), je t\u0159eba s biddingem v\u00edce pracovat. Na Heurece se cena za proklik nastavuje v elementu HEUREKA_CPC. Pro mo\u017enost vyu\u017e\u00edvat bidding je ale pot\u0159eba z\u00edskat certifik\u00e1t Ov\u011b\u0159eno z\u00e1kazn\u00edky<\/a>. Na Zbo\u017e\u00ed m\u00e1me pro bidding elementy MAX_CPC na produktov\u00e9 karty a MAX_CPC_SEARCH pro fulltextov\u00e9 vyhled\u00e1v\u00e1n\u00ed. Pr\u00e1ci s biddingem si m\u016f\u017eete usnadnit nap\u0159\u00edklad pomoc\u00ed biddingov\u00fdch automat\u016f<\/strong>, kter\u00e9 pravideln\u011b inzerci hl\u00eddaj\u00ed za v\u00e1s a upravuj\u00ed cenu za proklik podle va\u0161ich c\u00edl\u016f a v\u00fdsledk\u016f. Takov\u00fdm automatem je nap\u0159\u00edklad Bidding Fox<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Obr. 2: N\u00e1hled produktov\u00e9 karty na Heurece s boxem top prodejc\u016f<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
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V\u00fdpo\u010det n\u00e1klad\u016f<\/h2>\n <\/div>\n <\/div>\n\n\n
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Z\u00e1kladem pro sledov\u00e1n\u00ed n\u00e1klad\u016f je nasazen\u00ed konverzn\u00edho k\u00f3du<\/strong> jednotliv\u00fdch srovn\u00e1va\u010d\u016f, d\u00edky kter\u00e9mu z\u00edsk\u00e1te mo\u017enost v administraci sledovat n\u00e1klady i na \u00farovni produkt\u016f. N\u00e1vody jak m\u011b\u0159en\u00ed konverz\u00ed nasadit nab\u00edz\u00ed jednotliv\u00e9 srovn\u00e1va\u010de ve sv\u00e9 specifikaci. <\/p>\n <\/div>\n <\/div>\n\n\n

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K podrobn\u011bj\u0161\u00edm statistik\u00e1m a informac\u00edm o va\u0161ich z\u00e1kazn\u00edc\u00edch je pak dobr\u00e9 vyu\u017e\u00edvat Google Analytics<\/strong>. D\u00edky tomu m\u016f\u017eete z\u00edskat lep\u0161\u00ed p\u0159ehled o tom, kdo k v\u00e1m na e\u2011shop chod\u00ed, co nakupuje a jak se na webu chov\u00e1. To v\u00e1m pom\u016f\u017ee ve zlep\u0161ov\u00e1n\u00ed nab\u00eddky a tak\u00e9 k odhalov\u00e1n\u00ed chyb na e\u2011shopu. \u010c\u00edm d\u0159\u00edve se sledov\u00e1n\u00edm dat za\u010dnete, t\u00edm jednodu\u0161\u0161\u00ed pro v\u00e1s bude hl\u00eddat v\u00fdvoj e\u2011shopu, prom\u011bny trend\u016f a kontrolovat porovn\u00e1n\u00ed s p\u0159edchoz\u00edmi m\u011bs\u00edci.<\/p>\n <\/div>\n <\/div>\n\n\n

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Pro sledov\u00e1n\u00ed n\u00e1klad\u016f je d\u016fle\u017eit\u00e9 zn\u00e1t va\u0161e mar\u017ee a ur\u010dit si, kdy se proklik\u00e1v\u00e1n\u00ed ur\u010dit\u00fdch produkt\u016f je\u0161t\u011b vypl\u00e1c\u00ed, a kdy u\u017e je t\u0159eba zas\u00e1hnout. Podle toho p\u0159estanete produkty do inzerce pos\u00edlat, nebo jim alespo\u0148 omez\u00edte cenu za proklik. K tomu v\u00e1m pom\u016f\u017eou statistiky<\/strong> (Obr. 3)\u2009\u2014\u2009nap\u0159\u00edklad na Heurece p\u0159ehledn\u011b vid\u00edte, kolik dan\u00fd produkt proklikal, kolik p\u0159inesl tr\u017eeb a jak u n\u011bj vych\u00e1z\u00ed pod\u00edl n\u00e1klad\u016f na obratu. To lze sledovat i na \u00farovni cel\u00fdch kategori\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

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Obr. 3: P\u0159ehled statistik kategori\u00ed na Heurece<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
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V\u00fdhody a nev\u00fdhody<\/h2>\n <\/div>\n <\/div>\n\n\n
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Heureku<\/strong> a Zbo\u017e\u00ed<\/strong> vn\u00edm\u00e1me vesm\u011bs pozitivn\u011b. Samotn\u00e1 registrace a n\u00e1sledn\u00e9 zas\u00edl\u00e1n\u00ed polo\u017eek do inzerce je pom\u011brn\u011b jednoduch\u00e9<\/strong> a pokud si nebudete v\u011bd\u011bt rady, oba srovn\u00e1va\u010de maj\u00ed dost detailn\u00ed n\u00e1pov\u011bdu a ochotnou podporu, kter\u00e1 v\u00e1m s registrac\u00ed porad\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

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Co se t\u00fd\u010de n\u00e1sledn\u00e9 funkce inzerce, tak z na\u0161ich zku\u0161enost\u00ed m\u016f\u017eeme \u0159\u00edct, \u017ee se n\u00e1klady v\u011bt\u0161inou dr\u017e\u00ed na dobr\u00e9 \u00farovni, a po z\u00e1kladn\u00edm nastaven\u00ed dok\u00e1\u017e\u00ed kan\u00e1ly fungovat bez v\u011bt\u0161\u00edho dohledu<\/strong>. P\u0159esto samoz\u0159ejm\u011b doporu\u010dujeme nastaven\u00ed feed\u016f vylep\u0161ovat pravideln\u011b a co nejv\u00edce, jeliko\u017e t\u00edm zv\u00fd\u0161\u00edte \u0161anci, \u017ee v\u00e1m srovn\u00e1va\u010d bude vyd\u011bl\u00e1vat v\u00edce. <\/p>\n <\/div>\n <\/div>\n\n\n

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Probl\u00e9m u t\u011bchto kan\u00e1l\u016f m\u016f\u017ee nastat ve chv\u00edli, kdy nab\u00edz\u00edte vlastn\u00ed produkty nebo produkty od v\u00fdrobc\u016f, kter\u00e9 nikdo jin\u00fd nenab\u00edz\u00ed. Jeliko\u017e se jedn\u00e1 o srovn\u00e1va\u010d a vy nab\u00edz\u00edte n\u011bco, co srovn\u00e1vat nelze<\/strong>, \u010d\u00e1ste\u010dn\u011b se t\u00edm va\u0161e mo\u017enosti na Heurece i Zbo\u017e\u00ed omezuj\u00ed. V t\u011bchto p\u0159\u00edpadech ale m\u016f\u017ee naopak pomoci jeden ze specializovan\u00fdch kan\u00e1l\u016f\u2009\u2014\u2009Favi, GLAMI, nebo Biano. <\/p>\n <\/div>\n <\/div>\n\n\n

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Pokud prod\u00e1v\u00e1te unik\u00e1tn\u00ed m\u00f3du, je pravd\u011bpodobn\u00e9, \u017ee GLAMI<\/strong> pro v\u00e1s bude m\u00edt v\u011bt\u0161\u00ed p\u0159\u00ednos, ne\u017e v\u00fd\u0161e zm\u00edn\u011bn\u00e1 Heureka a Zbo\u017e\u00ed. To stejn\u00e9 plat\u00ed u Favi<\/strong> a Biana<\/strong>, pokud prod\u00e1v\u00e1te n\u00e1bytek \u010di dopl\u0148ky do bytu. Z\u00e1rove\u0148 je ale t\u0159eba d\u00e1vat pozor na n\u00e1klady\u2009\u2014\u2009ty na t\u011bchto kan\u00e1lech dok\u00e1\u017e\u00ed b\u00fdt daleko zr\u00e1dn\u011bj\u0161\u00ed, ne\u017e v p\u0159\u00edpad\u011b Heureky a Zbo\u017e\u00ed a tak je t\u0159eba inzerci \u010dast\u011bji kontrolovat<\/strong>. <\/p>\n <\/div>\n <\/div>\n\n\n

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Shrnut\u00ed<\/h2>\n <\/div>\n <\/div>\n\n\n
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Srovn\u00e1va\u010de zbo\u017e\u00ed by tedy na z\u00e1klad\u011b v\u00fd\u0161e zm\u00edn\u011bn\u00e9ho m\u011bly b\u00fdt sou\u010d\u00e1st\u00ed va\u0161\u00ed inzerce<\/strong>. Tyto kan\u00e1ly jsou v\u011bt\u0161inou stabiln\u00ed<\/strong> a po z\u00e1kladn\u00edm nastaven\u00ed dok\u00e1\u017e\u00ed n\u011bjakou dobu fungovat v\u00edcem\u00e9n\u011b bez dohledu<\/strong>, i kdy\u017e samoz\u0159ejm\u011b \u010d\u00edm v\u00edce \u00fas\u00edl\u00ed budete optimalizaci feedu v\u011bnovat, t\u00edm v\u00edce p\u016fjdete naproti lep\u0161\u00edm v\u00fdsledk\u016fm<\/strong>. Pokud prod\u00e1v\u00e1te n\u00e1bytek, dopl\u0148ky, \u010di m\u00f3du, mohou b\u00fdt dobrou volbou tak\u00e9 specializovan\u00e9 weby jako je GLAMI, Favi a Biano. Je v\u0161ak t\u0159eba na n\u011b v\u00edce dohl\u00ed\u017eet<\/strong>. <\/p>\n <\/div>\n <\/div>\n\n\n

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Jestli nem\u00e1te \u010das na nastaven\u00ed, dohl\u00ed\u017een\u00ed a optimalizaci feedu, r\u00e1di si zbo\u017e\u00e1ky vezmeme na povel za v\u00e1s. Sta\u010d\u00ed n\u00e1m napsat nebo zavolat<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

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\u010cl\u00e1nek vznikl ve spolupr\u00e1ci s odborn\u00edky na pron\u00e1jem<\/a> a tvorbu e\u2011shop\u016f<\/a> UPGates pro jejich pr\u016fvodce pro za\u010d\u00ednaj\u00edc\u00ed online podnikatele. UPGates<\/a> u\u017e v\u00edce ne\u017e 10 let nab\u00edz\u00ed krabicov\u00e9 \u0159e\u0161en\u00ed pro e\u2011shopy p\u016fsob\u00edc\u00ed p\u0159ev\u00e1\u017en\u011b na \u010desk\u00e9m a slovensk\u00e9m trhu. Oproti konkurenci nab\u00edz\u00ed mo\u017enost vytvo\u0159en\u00ed propracovan\u00e9ho designu e\u2011shopu a tak\u00e9 individu\u00e1ln\u00edch \u00faprav v r\u00e1mci editace k\u00f3du \u0161ablon. E\u2011shopov\u00e9 \u0159e\u0161en\u00ed UPGates si m\u016f\u017eete vyzkou\u0161et na 30 dn\u00ed zdarma.<\/em><\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

P\u0159em\u00fd\u0161l\u00edte, jestli se v\u00e1m vyplat\u00ed inzerce na vyhled\u00e1va\u010d\u00edch zbo\u017e\u00ed? Zapome\u0148te na googlen\u00ed. R\u00e1di v\u00e1m p\u0159ed\u00e1me z\u00e1kladn\u00ed fakta o zbo\u017e\u00e1c\u00edch. <\/p>\n","protected":false},"author":5,"featured_media":4515,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[280],"tags":[43,56,59,68,76,92,135,139],"class_list":["post-4514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-srovnavace-zbozi","tag-biano","tag-favi","tag-glami","tag-heureka","tag-internetovy-marketing","tag-online-marketing","tag-vyhledavace-zbozi","tag-zbozi-cz"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4514"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4514"}],"version-history":[{"count":3,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4514\/revisions"}],"predecessor-version":[{"id":19036,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4514\/revisions\/19036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4515"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}