{"id":4517,"date":"2020-07-08T13:25:00","date_gmt":"2020-07-08T11:25:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/reklama-tik-tok\/"},"modified":"2021-12-01T10:16:53","modified_gmt":"2021-12-01T09:16:53","slug":"reklama-tik-tok","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/reklama-tik-tok\/","title":{"rendered":"Pro\u010d p\u0159em\u00fd\u0161let o reklam\u011b na TikToku?"},"content":{"rendered":"
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TikTok<\/strong> se stal okam\u017eit\u00fdm hitem, nejstahovan\u011bj\u0161\u00ed aplikac\u00ed pro iOS a nyn\u00ed m\u00e1 ji\u017e p\u0159es 2 miliardy sta\u017een\u00ed<\/strong>. Tento rychl\u00fd v\u00fdvoj z\u00e1rove\u0148 TikTok pasoval na nejrychleji rostouc\u00ed s\u00ed\u0165<\/strong> a to a\u017e do sou\u010dasnosti. I kdy\u017e pro v\u00e1s t\u0159eba te\u010f zaj\u00edmav\u00e1 nen\u00ed, je dobr\u00e9 ji alespo\u0148 sledovat<\/strong> a m\u00edt o n\u00ed zakladn\u00ed informace. Dnes se pod\u00edv\u00e1me na to, jak se d\u00e1 vyu\u017e\u00edt pro inzerci<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Co je to aplikace TikTok?<\/h2>\n <\/div>\n <\/div>\n\n\n
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Pro mnoh\u00e9 m\u016f\u017ee b\u00fdt p\u0159ekvapen\u00edm, \u017ee TikTok<\/strong><\/a> byl vytvo\u0159en ji\u017e v roce 2016<\/strong> jako Douyin<\/strong>. Pod t\u00edmto n\u00e1zvem fungoval a\u017e do doby, ne\u017e se v roce 2017 rozhodl koupit tehdy \u00fasp\u011b\u0161nou aplikaci Musical.ly<\/strong>. Spojen\u00ed t\u011bchto dvou aplikac\u00ed dalo v roce 2018<\/strong> vzniknout TikToku, jak jej zn\u00e1me dnes.<\/p>\n <\/div>\n <\/div>\n\n\n

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TikTok se stal okam\u017eit\u00fdm hitem a nejstahovan\u011bj\u0161\u00ed aplikac\u00ed pro iOS a nyn\u00ed m\u00e1 ji\u017e p\u0159es 2 miliardy sta\u017een\u00ed. Tento rychl\u00fd v\u00fdvoj z\u00e1rove\u0148 TikTok pasoval na nejrychleji rostouc\u00ed s\u00ed\u0165 a to a\u017e do sou\u010dasnosti. <\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Jedn\u00e1 se o s\u00ed\u0165, kterou vyu\u017e\u00edv\u00e1 publikum ve v\u011bku do 30 let<\/strong> (66 % u\u017eivatel\u016f). V \u010cesku je v\u011bk u\u017eivatel\u016f je\u0161t\u011b mnohem ni\u017e\u0161\u00ed. <\/p>\n <\/div>\n <\/div>\n\n\n

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K vyhled\u00e1v\u00e1n\u00ed TikTokera nebo popul\u00e1rn\u00edho videa slou\u017e\u00ed hashtagy<\/strong>. Sv\u016fj obl\u00edben\u00fd kan\u00e1l pak m\u016f\u017eete odeb\u00edrat<\/strong>, obdobn\u011b jako u zaveden\u00fdch soci\u00e1ln\u00edch s\u00edt\u00ed. Ve\u0161ker\u00fd obsah na TikToku je p\u0159\u00edstupn\u00fd v\u0161em<\/strong> bez nutnosti p\u0159ihl\u00e1\u0161en\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

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Bezpe\u010dnost TikToku<\/h3>\n <\/div>\n <\/div>\n\n\n
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Velk\u00e9 a \u010dasto prob\u00edran\u00e9 t\u00e9ma je bezpe\u010dnost TikToku. Ka\u017ed\u00fd z profil\u016f a vide\u00ed si m\u016f\u017eete prohl\u00e9dnout bez p\u0159ihl\u00e1\u0161en\u00ed<\/strong>. Ve\u0161ker\u00e1 data (v\u010detn\u011b dat z va\u0161\u00ed inzerce) pak podl\u00e9haj\u00ed \u010d\u00ednsk\u00e9mu tv\u016frci TikToku a dosud se nen\u00ed zcela jasn\u00e9, jak s daty d\u00e1le pracuje. Dal\u0161\u00edm probl\u00e9mem je tak\u0159ka bezmezn\u00e1 svoboda v<\/strong> necenzurovan\u00e9m obsahu<\/strong> a m\u016f\u017eete zde narazit nap\u0159\u00edklad na d\u011btskou pornografii. Aktu\u00e1ln\u011b prob\u00edhaj\u00ed razantn\u00ed z\u00e1sahy proti TikToku v Indii<\/a>, kde je aplikace kv\u016fli bezpe\u010dnosti zak\u00e1zan\u00e1. K podobn\u00e9mu kroku se chyst\u00e1 tak\u00e9 USA<\/strong>, jedn\u00edm z d\u016fvod\u016f jsou i z\u00e1sahy \u010c\u00edny do p\u0159edstavenstva firmy. Evropa<\/strong> o z\u00e1kazu aplikace v sou\u010dasnosti neuva\u017euje.<\/p>\n <\/div>\n <\/div>\n\n\n

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Obsah na TikToku<\/h2>\n <\/div>\n <\/div>\n\n\n
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