{"id":4526,"date":"2020-06-24T11:55:00","date_gmt":"2020-06-24T09:55:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/mergado-skoleni-postrehy\/"},"modified":"2025-03-25T14:42:02","modified_gmt":"2025-03-25T13:42:02","slug":"mergado-skoleni-postrehy","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/mergado-skoleni-postrehy\/","title":{"rendered":"Workshop Za\u010d\u00edn\u00e1me s Mergadem o\u010dima PPC nov\u00e1\u010dka"},"content":{"rendered":"
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Za\u010d\u00edn\u00e1te pracovat s Mergadem<\/strong>, ale pot\u0159ebujete si ud\u011blat jasno v tom, jak\u00e9 mo\u017enosti <\/strong>v\u00e1m nab\u00edz\u00ed a nechat si uk\u00e1zat v\u0161echny jeho funkce<\/strong>? Z na\u0161\u00ed zku\u0161enosti v\u00edme, \u017ee workshop<\/strong> se zku\u0161en\u00fdm \u0161kolitelem se vyplat\u00ed mnohem v\u00edc, ne\u017e studovat n\u00e1vody a zdlouhav\u011b si na v\u0161echno p\u0159ich\u00e1zet doma. Ka\u017ed\u00fd nov\u00fd \u010dlen BESTETO t\u00fdmu workshop absolvuje a ani na\u0161e PPC specialistka Aneta nebyla v\u00fdjimkou. Pokud o \u0161kolen\u00ed uva\u017eujete, t\u0159eba v\u00e1m rozhodov\u00e1n\u00ed usnadn\u00ed p\u00e1r Anetin\u00fdch post\u0159eh\u016f z b\u0159eznov\u00e9ho \u0161kolen\u00ed, kter\u00e9 pro v\u00e1s sepsala. Jdeme na to.<\/p>\n <\/div>\n <\/div>\n\n\n

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Mergado workshop<\/h2>\n <\/div>\n <\/div>\n\n\n
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Workshopem na t\u00e9ma Za\u010d\u00edn\u00e1me s Mergadem<\/a> prov\u00e1z\u00ed skv\u011bl\u00fd \u0161kolitel Lud\u011bk Volejn\u00edk. M\u00e1 p\u0159es 15 let zku\u0161enost\u00ed v oblasti e\u2011commerce a pracuje jako konzultant ve spole\u010dnosti Mergado technologies, s. r. o., kde pom\u00e1h\u00e1 zlep\u0161ovat n\u00e1stroj pro \u0159\u00edzen\u00ed inzerce Mergado. \u0160kolen\u00ed jsou ur\u010dena pro pracovn\u00edky marketingov\u00fdch agentur<\/strong>, e\u2011shopa\u0159e<\/strong> nebo market\u00e9ry na voln\u00e9 noze<\/strong>. Nemus\u00ed se b\u00e1t p\u0159ij\u00edt ani ten, kdo v Mergadu je\u0161t\u011b nikdy nepracoval. Lu\u010fa ve sv\u00e9m \u0161kolen\u00ed vysv\u011btluje v\u0161echno p\u011bkn\u011b od za\u010d\u00e1tku a ukazuje na praktick\u00fdch p\u0159\u00edkladech.<\/p>\n <\/div>\n <\/div>\n\n\n

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V dne\u0161n\u00edm \u010dl\u00e1nku se s v\u00e1mi pod\u011bl\u00edm o p\u00e1r z\u00e1kladn\u00edch informac\u00ed, kter\u00e9 se b\u011bhem \u0161kolen\u00ed dozv\u00edte. Pro zbytek si mus\u00edte p\u0159ij\u00edt za Lu\u010fkem na workshop. :)<\/p>\n <\/div>\n <\/div>\n\n\n

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Mergado<\/h2>\n <\/div>\n <\/div>\n\n\n
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Mergado<\/a> je n\u00e1stroj, d\u00edky n\u011bmu\u017e jsme schopni \u0159\u00eddit inzerci a upravovat XML feed pro zbo\u017eov\u00e9 srovn\u00e1va\u010de. A nen\u00ed t\u0159eba \u017e\u00e1dn\u00fdch program\u00e1torsk\u00fdch dovednost\u00ed. <\/p>\n <\/div>\n <\/div>\n\n\n

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Vzhledem k tomu, \u017ee srovn\u00e1va\u010de zbo\u017e\u00ed maj\u00ed na feed rozd\u00edln\u00e9 po\u017eadavky, je zapot\u0159eb\u00ed feedy upravit tak, aby se pro ka\u017ed\u00fd srovn\u00e1va\u010d pos\u00edlaly spr\u00e1vn\u00e9 informace<\/strong>. V \u010cesk\u00e9 republice n\u00e1m p\u016fjde p\u0159edev\u0161\u00edm o Heureku<\/strong>, Zbo\u017e\u00ed.cz<\/strong> a Google n\u00e1kupy<\/strong>. Nem\u011bli bychom ale zapom\u00ednat ani na Glami<\/strong> a Favi<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Audit<\/h2>\n <\/div>\n <\/div>\n\n\n
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Prvn\u00edm krokem, kter\u00fdm za\u010d\u00edt, je audit feedu. Ten n\u00e1m pom\u016f\u017ee odhalit m\u00edsta vy\u017eaduj\u00edc\u00ed opravu<\/strong> pro spr\u00e1vn\u00e9 za\u0159azen\u00ed a pro zlep\u0161en\u00ed stavu inzerce. Vykon\u00e1me ho jednodu\u0161e tak, \u017ee vlo\u017e\u00edme URL adresu na\u0161eho XML feedu do p\u0159\u00edslu\u0161n\u00e9ho pole. V\u00fdsledek auditu vyhodnot\u00ed t\u0159i druhy chyb<\/strong>, kter\u00e9 se ve feedu nach\u00e1zej\u00ed. \u010cerven\u011b ozna\u010den\u00e9 chyby je zapot\u0159eb\u00ed bezpodm\u00edne\u010dn\u011b opravit, oran\u017eov\u00e9  jsou nedostatky, kter\u00e9 bychom m\u011bli opravit a zelen\u011b jsou ozna\u010den\u00e9 pouze doporu\u010den\u00ed. Prov\u00e1d\u011bt audit je dobr\u00e9 alespo\u0148 jedenkr\u00e1t m\u011bs\u00ed\u010dn\u011b<\/strong>, jeliko\u017e ceny, parametry i samotn\u00e9 produkty se \u010dasto m\u011bn\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

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\u00daprava<\/h2>\n <\/div>\n <\/div>\n\n\n
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P\u0159i \u00faprav\u011b feedu si m\u016f\u017eeme zvolit, kter\u00e9 produkty<\/strong> pust\u00edme do v\u00fdstupn\u00edho feedu<\/strong>. D\u00edky jednoduch\u00e9mu pravidlu si nastav\u00edme t\u0159eba skryt\u00ed ve\u0161ker\u00fdch produkt\u016f, kter\u00e9 nejsou skladem, nebo maj\u00ed p\u0159\u00edli\u0161 n\u00edzkou prodejn\u00ed cenu.<\/p>\n <\/div>\n <\/div>\n\n\n

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Uk\u00e1zali jsme si na p\u0159\u00edkladu e\u2011shopu s hrnky, jak jednodu\u0161e doplnit v\u00fdrobce a objem hrnku z element\u016f brand<\/em> a size<\/em> do n\u00e1zvu produkt\u016f. M\u016f\u017ee v\u0161ak nastat i situace, kdy objem m\u00e1me uveden\u00fd pouze v description produktu. Lu\u010fa n\u00e1m uk\u00e1zal, \u017ee pomoc\u00ed regul\u00e1rn\u00edho v\u00fdrazu<\/strong> zvl\u00e1dneme objem jednodu\u0161e vyseparovat i z textu.<\/p>\n <\/div>\n <\/div>\n\n\n

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Z\u00e1kladn\u00ed p\u0159ehled regul\u00e1r\u016f<\/strong>: https:\/\/forum.mergado.cz\/t\/zakladni-prehled-znacek-pro-regularni-vyrazy\/\u2026<\/a><\/p>\n <\/div>\n <\/div>\n\n\n

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Jednou z nejd\u016fle\u017eit\u011bj\u0161\u00edch v\u011bc\u00ed p\u0159i \u00fapr\u00e1v\u011b feedu je za\u0159azen\u00ed produkt\u016f do p\u0159\u00edslu\u0161n\u00fdch kategori\u00ed, tzv. p\u00e1rov\u00e1n\u00ed<\/strong>. \u010casto se st\u00e1v\u00e1, \u017ee n\u00e1zev produktu nebo kategorie nejsou v takov\u00e9m form\u00e1tu, jak\u00fd po\u017eaduje Heureka nebo Zbo\u017e\u00ed.cz. Opravu n\u00e1zvu produktu a kategorie si usnadn\u00edme hromadn\u00fdm pravidlem<\/strong> za pomoci elementu CATEGORYTEXT<\/em> a PRODUCTNAME<\/em>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Dal\u0161\u00ed z \u00faprav, kterou m\u016f\u017eeme prov\u00e9st, je nastaven\u00ed typ\u016f dopravy v\u010detn\u011b ceny za dopravu. D\u00edky v\u00fdb\u011bru lze p\u0159i\u0159adit (za pomoci elementu delivery<\/em>) pro r\u016fzn\u00e9 v\u00fdb\u011bry r\u016fzn\u00e1 pravidla<\/strong>. Nap\u0159\u00edklad nastavit dopravu zdarma pro produkty nad 1000 K\u010d.<\/p>\n <\/div>\n <\/div>\n\n\n

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biddingu<\/h2>\n <\/div>\n <\/div>\n\n\n
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Mergado m\u00e1 tak\u00e9 funkci manu\u00e1ln\u00edho<\/strong> biddingu, neboli nastaven\u00ed ceny za proklik<\/strong>. Bidding m\u016f\u017eeme nastavit na konkr\u00e9tn\u00ed v\u00fdb\u011br produkt\u016f. Nap\u0159\u00edklad u sez\u00f3nn\u00edho zbo\u017e\u00ed v ur\u010dit\u00e9m obdob\u00ed propagaci sn\u00ed\u017e\u00edme a jindy zase zv\u00fd\u0161\u00edme. Dal\u0161\u00ed mo\u017enost\u00ed je \u00faprava biddingu v z\u00e1vislosti na cen\u011b produkt\u016f.<\/p>\n <\/div>\n <\/div>\n\n\n

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V kr\u00e1tkosti jsme si p\u0159edstavili tak\u00e9 aplikaci Bidding Fox<\/a>, d\u00edky kter\u00e9 m\u016f\u017eeme bidding prov\u00e1d\u011bt automaticky<\/strong>. Tato aplikace nejen\u017ee \u0161et\u0159\u00ed \u010das, ale pom\u016f\u017ee i ve sledov\u00e1n\u00ed konkurence.<\/p>\n <\/div>\n <\/div>\n\n\n

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Pokud m\u00e1te alespo\u0148 jeden aktivn\u00ed \u00fa\u010det, je pro v\u00e1s \u00fa\u010dast na workshopu zdarma\u2009\u2014\u2009sta\u010d\u00ed se p\u0159ihl\u00e1sit na n\u011bkter\u00fd voln\u00fd term\u00edn<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Mergado je skv\u011bl\u00fd n\u00e1stroj, d\u00edky kter\u00e9mu se s feedem daj\u00ed d\u011blat \u00fapravy doslova na p\u00e1r kliknut\u00ed. S t\u00edmto n\u00e1strojem pracujeme ka\u017ed\u00fd den, o chystan\u00fdch novink\u00e1ch v\u00edme jako prvn\u00ed. Pokud chcete b\u00fdt taky v obraze, odeb\u00edrejte n\u00e1\u0161 newsletter<\/strong> a \u017e\u00e1dn\u00fd \u010dl\u00e1nek o Mergadu u\u017e v\u00e1m neute\u010de!<\/p>\n <\/div>\n <\/div>\n\n\n

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Pokud Mergado a v\u0161echny \u00fapravy p\u0159ece jen rad\u011bji nech\u00e1te na n\u00e1s, klidn\u011b napi\u0161te<\/a>. R\u00e1di v\u00e1m feed zkontrolujeme a navrhneme \u00fapravy.<\/p>\n <\/div>\n <\/div>\n\n\n

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<\/p>\n <\/div>\n <\/div>\n\n\n

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<\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

V dne\u0161n\u00edm \u010dl\u00e1nku se s v\u00e1mi pod\u011bl\u00edme o p\u00e1r z\u00e1kladn\u00edch informac\u00ed, kter\u00e9 se b\u011bhem Mergado \u0161kolen\u00ed dozv\u00edte. Pro zbytek si mus\u00edte p\u0159ij\u00edt za Lu\u010fkem na workshop.<\/p>\n","protected":false},"author":5,"featured_media":4527,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[278,285],"tags":[528,128,138,322,353],"class_list":["post-4526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","category-ostatni","tag-mergado","tag-skoleni-a-workshopy","tag-xml-feed","tag-ppc-2","tag-ppc-specialistka"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4526"}],"version-history":[{"count":3,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4526\/revisions"}],"predecessor-version":[{"id":14410,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4526\/revisions\/14410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4527"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}