{"id":4535,"date":"2020-06-10T15:35:00","date_gmt":"2020-06-10T13:35:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/slovenska-ecommerce-2019\/"},"modified":"2025-03-04T14:12:59","modified_gmt":"2025-03-04T13:12:59","slug":"slovenska-ecommerce-2019","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/slovenska-ecommerce-2019\/","title":{"rendered":"Online n\u00e1kupy na Slovensku slav\u00ed \u00fasp\u011bch"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Slovensk\u00e1 e\u2011commerce sc\u00e9na se neust\u00e1le vyv\u00edj\u00ed a&nbsp;roste. Z&nbsp;velk\u00e9ho p\u0159ehledu se dozv\u00edte, jak\u00e9 byly v\u00fdsledky v\u00fdzkum\u016f zam\u011b\u0159en\u00fdch na online n\u00e1kupy z&nbsp;roku 2019 a&nbsp;jak\u00e9 je chov\u00e1n\u00ed slovensk\u00fdch spot\u0159ebitel\u016f. Krom\u011b toho se pod\u00edv\u00e1me tak\u00e9 na nej\u010dast\u011bji pou\u017e\u00edvan\u00e9 marketingov\u00e9 kan\u00e1ly. Tak poj\u010fme na&nbsp;to.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Slovensk\u00e1 e\u2011commerce za rok 2019 v&nbsp;\u010d\u00edslech<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Data ukazuj\u00ed, \u017ee Slov\u00e1ci propadli online n\u00e1kup\u016fm a&nbsp;na internetu utr\u00e1c\u00ed st\u00e1le v\u00edce pen\u011bz. V&nbsp;roce 2019 se obrat e\u2011shop\u016f zv\u00fd\u0161il o&nbsp;20&nbsp;% na rekordn\u00edch <strong>1&nbsp;356 milion\u016f&nbsp;\u20ac<\/strong>. Tento meziro\u010dn\u00ed r\u016fst m\u016f\u017eeme z\u010d\u00e1sti p\u0159ipsat i&nbsp;nav\u00fd\u0161en\u00ed po\u010dtu internetov\u00fdch obchod\u016f z&nbsp;11 585 na 12&nbsp;600.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/infografikaobratecommerce2019sk-589x1024_0.png\" alt><figcaption>Zdroj: Heureka<\/figcaption><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Elektronika<\/strong> m\u00e1 jednozna\u010dn\u011b <strong>nejvy\u0161\u0161\u00ed pod\u00edl na obrat slovensk\u00e9 e\u2011commerce sc\u00e9ny<\/strong>. Pat\u0159\u00ed j\u00ed rovn\u00e9 dv\u011b p\u011btiny. Prvn\u00ed t\u0159i m\u00edsta obsadily pouze elektro prodejny, konkr\u00e9tn\u011b Alza, Mall a&nbsp;Nay.<\/li><li>Sloven\u0161t\u00ed spot\u0159ebitel\u00e9 v&nbsp;sob\u011b nezap\u0159ou dom\u00e1c\u00edho kutila\u2009\u2014\u2009to dokazuje i&nbsp;pod\u00edl kategorie <strong>d\u016fm a&nbsp;zahrada<\/strong>, kter\u00fd se zastavil v&nbsp;roce 2019 na \u0161estn\u00e1cti procentech. Jej\u00ed meziro\u010dn\u00ed obrat se zv\u00fd\u0161il o&nbsp;v\u00edc ne\u017e \u010dtvrtinu.<\/li><li>T\u011bsn\u011b pod deseti procenty je kategorie <strong>auto-moto<\/strong>.<\/li><li>Z\u00e1kazn\u00edci ze Slovenska maj\u00ed v&nbsp;oblib\u011b online n\u00e1kupy <strong>oble\u010den\u00ed<\/strong>, kter\u00e9ho se prodalo a\u017e o&nbsp;35&nbsp;% v\u00edce ne\u017e&nbsp;loni.<\/li><li>Nebyla to m\u00f3da, kter\u00e1 zaznamenala nejv\u011bt\u0161\u00ed meziro\u010dn\u00ed r\u016fst. Pomysln\u00e9 prvn\u00ed m\u00edsto z\u00edskala kategorie <strong>hobby<\/strong> s&nbsp;n\u00e1r\u016fstem 38&nbsp;%.<\/li><li>T\u00e9m\u011b\u0159 t\u0159etinov\u00e9 zv\u00fd\u0161en\u00ed obratu u&nbsp;kategorie <strong>j\u00eddla a&nbsp;n\u00e1poj\u016f<\/strong> nazna\u010duje, \u017ee Slov\u00e1ci naplno vyu\u017e\u00edvaj\u00ed rostouc\u00ed kvalitu slu\u017eeb v&nbsp;tomto segmentu.<\/li><li>Na vzestupu jsou i&nbsp;erotick\u00e9 pom\u016fcky, o&nbsp;kter\u00e9 se z\u00e1jem zvy\u0161uje u\u017e t\u0159et\u00edm rokem po sob\u011b. V\u00edce ne\u017e 20% n\u00e1r\u016fst zaznamenalo tak\u00e9 d\u011btsk\u00e9 zbo\u017e\u00ed a&nbsp;sportovn\u00ed pot\u0159eby.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Sou\u010dasn\u00e1 situace kolem korona krize m\u011bn\u00ed mimo jin\u00e9 i&nbsp;n\u00e1kupn\u00ed chov\u00e1n\u00ed spot\u0159ebitel\u016f. Nejv\u011bt\u0161\u00ed boom v&nbsp;tomto obdob\u00ed za\u017e\u00edvaj\u00ed segmenty zdrav\u00ed, potraviny, galanterie a&nbsp;naopak propad zaznamenala m\u00f3da.<\/p><\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Mobiln\u00ed za\u0159\u00edzen\u00ed se stala neodd\u011blitelnou sou\u010d\u00e1st\u00ed online n\u00e1kup\u016f a&nbsp;po\u010det n\u00e1v\u0161t\u011bv p\u0159es mobil neust\u00e1le roste. V&nbsp;roce 2019 tvo\u0159ily skoro dv\u011b t\u0159etiny. To vys\u00edl\u00e1 jasnou zpr\u00e1vu pro v\u0161echny majitele e\u2011shop\u016f\u2009\u2014\u2009<strong>spr\u00e1vn\u00e1 optimalizace pro mobiln\u00ed za\u0159\u00edzen\u00ed je velmi d\u016fle\u017eit\u00e1<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V\u011bt\u0161\u00ed popularitu z\u00edskaly i&nbsp;<strong>kamenn\u00e9 prodejny<\/strong>. Stalo se to p\u0159edev\u0161\u00edm kv\u016fli mo\u017enosti vyzvednut\u00ed objedn\u00e1vky, proto\u017ee z\u00e1kazn\u00edk nen\u00ed omezovan\u00fd \u010dasem rozvozu kur\u00fdra a&nbsp;<strong>p\u0159evzet\u00ed si p\u0159izp\u016fsob\u00ed podle sv\u00fdch pot\u0159eb<\/strong>. Tuto mo\u017enost si z\u00e1kazn\u00edci mohou zvolit a\u017e v&nbsp;3 408 e\u2011shopech.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jestli v\u00e1s zaj\u00edm\u00e1, za jakou zna\u010dku se na Slovensk\u00e9m online trhu utr\u00e1celo nejv\u00edc, tak je to jihokorejsk\u00fd gigant se \u0161irokou nab\u00eddkou produkt\u016f<strong> Samsung<\/strong>. Hned za n\u00edm je mnoh\u00fdmi milovan\u00fd a&nbsp;zatracovan\u00fd <strong>Apple<\/strong>. Spotrebi\u010de se u&nbsp;Slov\u00e1k\u016f tak\u00e9 t\u011b\u0161\u00ed oblib\u011b, co\u017e dokazuje za\u0159ad\u011bn\u00ed zna\u010dek <strong>Bosch a&nbsp;Whirlpool<\/strong> do tohoto \u017eeb\u0159\u00ed\u010dku. Na slovensk\u00e9m trhu si na\u0161la svoje p\u0159\u00edznivce i&nbsp;mlad\u00e1 technologick\u00e1 zna\u010dka<strong> Xiaomi<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/infografikaobratecommerce2019sk-1_0.png\" alt><figcaption>Zdroj: Heureka<\/figcaption><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Nej\u010dast\u011bj\u0161\u00ed e\u2011shopov\u00e9 \u0159e\u0161en\u00ed<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V sou\u010dasnosti je na trhu n\u011bkolik mo\u017enost\u00ed, jak vytvo\u0159it vlastn\u00ed e\u2011shop. Na Slovensku jsou nejobl\u00edben\u011bj\u0161\u00ed <strong>krabicov\u00e1 \u0159e\u0161en\u00ed<\/strong>, kter\u00e1 jsou vhodn\u00e1 pro mal\u00e9 a&nbsp;st\u0159edn\u011b velk\u00e9 internetov\u00e9 obchody. Vyzna\u010duj\u00ed se hlavn\u011b jednoduchost\u00ed, rychl\u00fdm vytvo\u0159en\u00edm a&nbsp;v\u00fdhodnou cenou. Jedni\u010dkou v&nbsp;t\u00e9to oblasti je <strong>Shoptet<\/strong>. Mezi dal\u0161\u00ed popul\u00e1rn\u00edch \u0159e\u0161en\u00ed pat\u0159\u00ed nap\u0159\u00edklad <strong>Midasto<\/strong>, <strong>Eshop-rychlo<\/strong>, <strong>UpGates<\/strong> nebo <strong>Biznisweb<\/strong>. V&nbsp;p\u0159\u00edpad\u011b pl\u00e1n\u016f na podnik\u00e1n\u00ed za velkou lou\u017e\u00ed je dobrou volbou <strong>Shopify<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Dal\u0161\u00ed mo\u017enost\u00ed je vyu\u017eit\u00ed OpenSource \u0159e\u0161en\u00ed, ze kter\u00fdch jsou nejpopul\u00e1rn\u011bj\u0161\u00ed <strong>PrestaShop<\/strong>,<strong> WooCommerce <\/strong>a<strong>&nbsp;Magento<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>U velk\u00fdch e\u2011shop\u016f stoj\u00ed za zv\u00e1\u017een\u00ed <strong>vlastn\u00ed \u0159e\u0161en\u00ed u\u0161it\u00e9 na m\u00edru<\/strong>, kter\u00e9 stoj\u00ed v\u00edce \u010dasu a&nbsp;pen\u011bz.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Trendy v&nbsp;n\u00e1kupn\u00edm chov\u00e1n\u00ed<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Sou\u010dasn\u00e1 situace kolem korona krize m\u011bn\u00ed mimo jin\u00e9 i&nbsp;n\u00e1kupn\u00ed chov\u00e1n\u00ed spot\u0159ebitel\u016f. Nejv\u011bt\u0161\u00ed boom v&nbsp;tomto obdob\u00ed za\u017e\u00edvaj\u00ed segmenty <strong>zdrav\u00ed<\/strong>, <strong>potraviny<\/strong>, <strong>galanterie<\/strong> a&nbsp;naopak propad zaznamenala m\u00f3da. E\u2011shopy se tedy celkov\u011b t\u011b\u0161\u00ed popularit\u011b a&nbsp;<strong>oslovuj\u00ed nov\u00e9 z\u00e1kazn\u00edky<\/strong>, kter\u00e9 by za norm\u00e1ln\u00edch okolnost\u00ed z\u00edsk\u00e1valy mnohem d\u00e9le.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Mobiln\u00ed za\u0159\u00edzen\u00ed se stala neodd\u011blitelnou sou\u010d\u00e1st\u00ed online n\u00e1kup\u016f a&nbsp;po\u010det n\u00e1v\u0161t\u011bv p\u0159es mobil neust\u00e1le roste. V&nbsp;roce 2019 tvo\u0159ily skoro dv\u011b t\u0159etiny. To vys\u00edl\u00e1 jasnou zpr\u00e1vu pro v\u0161echny majitele e\u2011shop\u016f\u2009\u2014\u2009spr\u00e1vn\u00e1 optimalizace pro mobiln\u00ed za\u0159\u00edzen\u00ed je velmi d\u016fle\u017eit\u00e1.<\/p><\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159epravn\u00ed spole\u010dnost DPD pravideln\u011b prov\u00e1d\u00ed v\u00fdzkum s&nbsp;n\u00e1zvem E\u2011shop Barometr a&nbsp;v roce <a href=\"https:\/\/www.dpd.com\/sk\/sk\/2020\/05\/13\/chcete-vybudovat-uspesny-e-shop\/?fbclid=IwAR0LtCWgh3hgbqHKC8ecCw3QrTZpkY8qQ8DSodxGQr-2VAIEmXTph69yJOg\" target=\"_blank\" rel=\"noopener\">2019<\/a> se ho celkem z\u00fa\u010dastnilo 23 255 respondent\u016f z&nbsp;21 evropsk\u00fdch zem\u00ed. Po\u010det zastoupen\u00fdch respondent\u016f ze Slovenska byl 1&nbsp;001.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Z tohoto pr\u016fzkumu vypl\u00fdv\u00e1, \u017ee <strong>sloven\u0161t\u00ed z\u00e1kazn\u00edci v&nbsp;pr\u016fm\u011bru uskute\u010dn\u00ed 34 n\u00e1kup\u016f za rok<\/strong>, co\u017e je o&nbsp;6 m\u00e9n\u011b oproti evropsk\u00e9mu pr\u016fm\u011bru.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/e-shopper-baromemer-graf-e1589353943703_0.png\" alt><figcaption>Zdroj: E\u2011shopper barometer 2019<\/figcaption><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>D\u016fle\u017eit\u00e9 je kl\u00e1st d\u016fraz na <strong>pozitivn\u00ed z\u00e1kaznickou zku\u0161enost<\/strong> s&nbsp;n\u00e1kupem na e\u2011shopu. A\u017e 83&nbsp;% dot\u00e1zan\u00fdch uvedlo, \u017ee p\u0159ed n\u00e1kupem <strong>aktivn\u011b vyhled\u00e1v\u00e1 recenze<\/strong> a&nbsp;necelou polovinu z&nbsp;nich (41&nbsp;%) odrad\u00ed od n\u00e1kupu negativn\u00ed recenze na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Dejte pozor na to, aby byly va\u0161e nejprod\u00e1van\u011bj\u0161\u00ed produkty v\u017edy skladem, proto\u017ee <strong>30&nbsp;% z\u00e1kazn\u00edk\u016f odch\u00e1z\u00ed z&nbsp;e\u2011shopu pokud zbo\u017e\u00ed nen\u00ed skladem<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jen 10&nbsp;% Slov\u00e1k\u016f vyu\u017e\u00edv\u00e1 v\u00fdhody v\u011brnostn\u00edho programu, co\u017e je hluboko pod evropsk\u00fdm pr\u016fm\u011brem, kter\u00fd je 30&nbsp;%. Slovensk\u00e1 e\u2011commerce v&nbsp;mnoha ohledech n\u00e1sleduje tu evropskou. Pokud tedy chcete zv\u00fd\u0161it loajalitu z\u00e1kazn\u00edk\u016f, <strong>v\u011brnostn\u00ed program m\u016f\u017ee b\u00fdt tou spr\u00e1vnou cestou<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Proto\u017ee DPD zaji\u0161\u0165uje p\u0159epravu z\u00e1silek, \u010d\u00e1st pr\u016fzkumu je zam\u011b\u0159en\u00e1 pr\u00e1v\u011b na <strong>logistiku<\/strong>. Z&nbsp;v\u00fdsledk\u016f vypl\u00fdv\u00e1, \u017ee <strong>a\u017e 83&nbsp;% z\u00e1kazn\u00edk\u016f si nech\u00e1v\u00e1 pos\u00edlat bal\u00edky dom\u016f<\/strong>. D\u00e1le \u010dasto vyu\u017e\u00edvaj\u00ed doru\u010den\u00ed na po\u0161tu nebo na odb\u011brn\u00e9 m\u00edsto. 70&nbsp;% dot\u00e1zan\u00fdch pova\u017euje za d\u016fle\u017eit\u00e9 v\u011bd\u011bt, kter\u00e1 p\u0159epravn\u00ed spole\u010dnost jim bal\u00ed\u010dek doru\u010d\u00ed. Svoji posledn\u00ed objedn\u00e1vku vr\u00e1tilo 9&nbsp;% z\u00e1kazn\u00edk\u016f a<strong> jen 45&nbsp;% z&nbsp;nich pova\u017euje tento proces za jednoduch\u00fd<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zaj\u00edmav\u00e1 data poskytnul i&nbsp;<a href=\"https:\/\/www.dpd.com\/group\/wp-content\/uploads\/sites\/77\/2019\/03\/20190327_e-shopper_barometer_2018.pdf\" target=\"_blank\" rel=\"noopener\">DPD Barometer 2018<\/a>, kter\u00e9ho se na Slovensku z\u00fa\u010dastnilo 1013 respondent\u016f. Pr\u016fzkum uk\u00e1zal, \u017ee nejv\u00edc se prod\u00e1v\u00e1 <strong>m\u00f3da<\/strong> (48&nbsp;%) a&nbsp;<strong>kosmetika<\/strong> (37&nbsp;%). To je podobn\u00e9, jako v&nbsp;ostatn\u00edch evropsk\u00fdch st\u00e1tech.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe allowfullscreen=\"allowfullscreen\" scrolling=\"no\" src=\"https:\/\/e.infogram.com\/31e33f67-34d8-481f-851a-b405d64a1794?src=embed\" style=\"border:none;\" title=\"nakupovanie online\/produkty\" width=\"550\" height=\"602\" frameborder=\"0\" loading=\"lazy\"><\/iframe>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>Zdroj: Forbes.sk<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Podle pr\u016fzkumu E\u2011Shop Barometer uskute\u010dn\u011bn\u00e9ho v&nbsp;roce 2018, skoro t\u0159etina (32&nbsp;%) slovensk\u00fdch online nakupuj\u00edc\u00edch preferuje obchody, kter\u00e9 nab\u00edz\u00ed <strong>dopravu zdarma<\/strong>. Tak\u00e9 z\u00e1le\u017e\u00ed na tom, aby se z&nbsp;popisu produktu dozv\u011bd\u011bli podrobn\u00e9 informace (29&nbsp;%).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Spot\u0159ebitel\u00e9 se shoduj\u00ed, \u017ee <strong>rychl\u00e9 doru\u010den\u00ed a&nbsp;kontrola<\/strong> nad t\u00edmto procesem je pro n\u011b z\u00e1sadn\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe allowfullscreen=\"allowfullscreen\" scrolling=\"no\" src=\"https:\/\/e.infogram.com\/61ee82f6-18b2-449e-b895-4e3faf8f4413?src=embed\" style=\"border:none;\" title=\"preferovan\u00e9 mo\u017enosti doru\u010denia\" width=\"493\" height=\"385\" frameborder=\"0\" loading=\"lazy\"><\/iframe>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>Zdroj: Forbes.sk<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Nejobl\u00edben\u011bj\u0161\u00ed zp\u016fsob platby u&nbsp;na\u0161ich soused\u016f byla v&nbsp;roce 2018 dob\u00edrka. <\/strong>Jako sv\u016fj obl\u00edben\u00fd zp\u016fsob ji vybrali akoro dv\u011b t\u0159etiny (65&nbsp;%) dot\u00e1zan\u00fdch, p\u0159i\u010dem\u017e evropsk\u00fd pr\u016fm\u011br byl v&nbsp;tomto roce pouh\u00fdch 13&nbsp;%.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe allowfullscreen=\"allowfullscreen\" scrolling=\"no\" src=\"https:\/\/e.infogram.com\/4da40a8e-a2ff-4323-9c2a-7487709c2efb?src=embed\" style=\"border:none;\" title=\"Copy: nakupovanie online\/produkty\" width=\"550\" height=\"602\" frameborder=\"0\" loading=\"lazy\"><\/iframe>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>Zdroj: Forbes.sk<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">E\u2011Shop Barometer<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pohled z&nbsp;druh\u00e9 strany barik\u00e1dy n\u00e1m poskytnul pr\u016fzkum <a href=\"https:\/\/www.ecommercebridge.sk\/wp-content\/uploads\/2019\/12\/e-shop_barometer_tlacovka_vfinal.pdf\" target=\"_blank\" rel=\"noopener\">E\u2011shop Barometer 2019 od KPMG<\/a>, kter\u00e9ho se z\u00fa\u010dastnilo 117 e\u2011shop\u016f se \u0161irok\u00fdm spektrem produkt\u016f a&nbsp;slu\u017eeb. \u010ctvrtina e\u2011shop\u016f pova\u017euje za svoji konkuren\u010dn\u00ed v\u00fdhodu <strong>z\u00e1kaznick\u00fd servis<\/strong> a&nbsp;necel\u00fdch 15&nbsp;% <strong>\u0161ir\u0161\u00ed sortiment<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>T\u0159etina respondent\u016f uvedla, \u017ee zaznamen\u00e1v\u00e1 nejv\u00fdrazn\u011bj\u0161\u00ed zv\u00fd\u0161en\u00ed popt\u00e1vky b\u011bhem V\u00e1noc. A\u017e 27&nbsp;% e\u2011shop\u016f poci\u0165uje velk\u00fd z\u00e1jem o&nbsp;jejich produkty po <strong>investici do PPC reklamy<\/strong>. Pr\u00e1v\u011b propagace je oblast podnik\u00e1n\u00ed, kterou ozna\u010dilo a\u017e 42&nbsp;% e\u2011shop\u016f jako svoji nejv\u011bt\u0161\u00ed investici za minul\u00fd kalend\u00e1\u0159n\u00ed rok.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/ecommercegraf_0.jpg\" alt><figcaption>Zdroj: Ecommercebridge.sk<\/figcaption><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Nejpou\u017e\u00edvan\u011bj\u0161\u00ed marketingov\u00e9 kan\u00e1ly<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nejvyu\u017e\u00edvan\u011bj\u0161\u00ed<strong> je platforma Google<\/strong>, kter\u00e1 umo\u017e\u0148uje zobrazovat reklamu v&nbsp;Google vyhled\u00e1v\u00e1n\u00ed, obsahov\u00e9 s\u00edti nebo <a href=\"https:\/\/www.besteto.cz\/google-nakupy-slovensko\" target=\"_blank\" rel=\"noopener\">Google n\u00e1kupech<\/a>. Ty jsou <strong>na slovensk\u00e9m trhu novinkou<\/strong>. Velmi zaj\u00edmav\u00fdm a&nbsp;ziskov\u00fdm kan\u00e1lem jsou <strong>cenov\u00e9 srovn\u00e1va\u010de<\/strong>. T\u00edm nejzn\u00e1m\u011bj\u0161\u00edm je Heureka a&nbsp;na Slovensku je\u0161t\u011b NajN\u00e1kup a&nbsp;Pricemania, kter\u00e9 maj\u00ed ze v\u0161ech kan\u00e1l\u016f nejvy\u0161\u0161\u00ed konverzn\u00ed pom\u011br. Pro e\u2011shopy zam\u011b\u0159en\u00e9 na n\u00e1bytek nebo bytov\u00e9 dekorace, ur\u010dit\u011b stoj\u00ed za pozornost vyhled\u00e1va\u010de zbo\u017e\u00ed Favi a&nbsp;Biano. V&nbsp;posledn\u00ed dob\u011b objevuj\u00ed majitel\u00e9 e\u2011shop\u016f hlavn\u011b kouzlo <strong>v\u00fdkonnostn\u00edho marketingu na Facebooku<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Propagace je oblast podnik\u00e1n\u00ed, kterou ozna\u010dilo a\u017e 42&nbsp;% e\u2011shop\u016f jako svoji nejv\u011bt\u0161\u00ed investici za minul\u00fd kalend\u00e1\u0159n\u00ed rok.<\/p><\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>SEO<\/strong> nen\u00ed z\u00e1zra\u010dn\u00e9 tla\u010d\u00edtko na webu, kter\u00e9 zapnete a&nbsp;automaticky se budete zobrazovat na prvn\u00edch pozic\u00edch ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed, ale zahrnuje metody, postupy a&nbsp;strategie, kter\u00e9 pom\u00e1haj\u00ed k&nbsp;dosa\u017een\u00ed vy\u0161\u0161\u00edch pozic. Tato optimalizace pro vyhled\u00e1va\u010de <strong>p\u0159ivede na web organickou n\u00e1v\u0161t\u011bvnost<\/strong>, kter\u00e1 nic nestoj\u00ed. U&nbsp;n\u00e1s <a href=\"https:\/\/www.besteto.cz\/o-nas\" target=\"_blank\" rel=\"noopener\">v&nbsp;BESTETO m\u00e1me zku\u0161en\u00e9 t\u00fdmy<\/a> pro ka\u017ed\u00fd ze jmenovan\u00fdch kan\u00e1l\u016f, tak\u017ee n\u00e1s <a href=\"https:\/\/www.besteto.cz\/kontakt\" target=\"_blank\" rel=\"noopener\">nev\u00e1hejte kontaktovat<\/a> a&nbsp;my v\u00e1m velice r\u00e1di pom\u016f\u017eeme.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Z\u016fsta\u0148te v&nbsp;obraze<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Abyste z\u016fstali v&nbsp;obraze ohledn\u011b slovensk\u00e9 e\u2011commerce sc\u00e9ny, doporu\u010dujeme v\u00e1m sledovat <a href=\"https:\/\/www.ecommercebridge.sk\/\" target=\"_blank\" rel=\"noopener\">Ecommerce bridge<\/a>. P\u0159i \u0159e\u0161en\u00ed r\u016fzn\u00fdch probl\u00e9m\u016f v\u00e1m pom\u016f\u017eeme v&nbsp;na\u0161\u00ed <a href=\"https:\/\/www.facebook.com\/groups\/marketingovaporadna\/\" target=\"_blank\" rel=\"noopener\">Facebookov\u00e9 skupin\u011b<\/a>, p\u0159\u00edpadn\u011b zkuste hledat pomoc v&nbsp;dal\u0161\u00edch skupin\u00e1ch na Facebooku, jako jsou t\u0159eba tyto: <a href=\"https:\/\/www.facebook.com\/groups\/staramese\/\" target=\"_blank\" rel=\"noopener\">Star\u00e1me se o&nbsp;marketing (a soci\u00e1lno)<\/a>, <a href=\"https:\/\/www.facebook.com\/groups\/marketeri\/\" target=\"_blank\" rel=\"noopener\">Marketeri, copywriteri, SEO optimaliz\u00e1tori ;)<\/a>. Pro fanou\u0161ky PPC reklamy jsou ide\u00e1ln\u00ed skupiny <a href=\"https:\/\/www.facebook.com\/groups\/ppcnasbavi\/\" target=\"_blank\" rel=\"noopener\">PPC n\u00e1s bav\u00ed!<\/a>, <a href=\"https:\/\/www.facebook.com\/groups\/ppcnasbavi\/\" target=\"_blank\" rel=\"noopener\">PPC specialist SK\/CZ<\/a> a&nbsp;<a href=\"https:\/\/www.facebook.com\/groups\/spravujemeppcreklamuczsk\/\" target=\"_blank\" rel=\"noopener\">Spravujeme PPC reklamu CZ\/SK<\/a>. V&nbsp;p\u0159\u00edpad\u011b, \u017ee v\u00e1\u0161 e\u2011shop funguje na Shoptetu, tak ur\u010dit\u011b stoj\u00ed za pozornost <a href=\"https:\/\/www.facebook.com\/groups\/shoptetporadna\/\" target=\"_blank\" rel=\"noopener\">Shoptet poradna<\/a>, kde e\u2011shopa\u0159i \u0159e\u0161\u00ed probl\u00e9my, se kter\u00fdmi se pravd\u011bpodobn\u011b setk\u00e1v\u00e1te i&nbsp;vy. V&nbsp;neposledn\u00ed \u0159ad\u011b m\u016f\u017eete sledovat \u00fa\u010dty na Twitteru, kter\u00e9 se zam\u011b\u0159uj\u00ed pr\u00e1v\u011b na marketing a&nbsp;e\u2011commerce\u2009\u2014\u2009seznam najdete na <a href=\"https:\/\/www.gopay.com\/blog\/seznam-zdroju-online-marketing-ecommerce-podnikani\/\" target=\"_blank\" rel=\"noopener\">tomto odkaze<\/a>. A&nbsp;hlavn\u011b sledujte n\u00e1\u0161 <a href=\"https:\/\/www.besteto.cz\/blog\" target=\"_blank\" rel=\"noopener\">blog<\/a>, <a href=\"https:\/\/www.facebook.com\/BESTETO\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/besteto_marketing\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> a&nbsp;<a href=\"https:\/\/twitter.com\/besteto_cz?lang=cs\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">P\u00e1r slov na&nbsp;z\u00e1v\u011br<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>U\u017e te\u010f jsme zv\u011bdav\u00ed, jak bude vypadat ohl\u00e9dnut\u00ed za rokem 2020. Douf\u00e1me, \u017ee va\u0161e e\u2011shopy budou r\u016fst a&nbsp;expandovat. Jestli m\u00e1te pocit, \u017ee byste m\u011bli naplno vyu\u017e\u00edvat n\u011bkter\u00fd z&nbsp;v\u00fd\u0161e uveden\u00fdch marketingov\u00fdch kan\u00e1l\u016f, tak n\u00e1s nev\u00e1hejte <a href=\"https:\/\/www.besteto.cz\/kontakt\" target=\"_blank\" rel=\"noopener\">kontaktovat<\/a> a&nbsp;r\u00e1di v\u00e1m pom\u016f\u017eeme se <a href=\"https:\/\/www.besteto.cz\/sluzby\/seo\" target=\"_blank\" rel=\"noopener\">SEO<\/a>, <a href=\"https:\/\/www.besteto.cz\/sluzby\/ppc\" target=\"_blank\" rel=\"noopener\">PPC<\/a>, <a href=\"https:\/\/www.besteto.cz\/sluzby\/vyhledavace-zbozi\" target=\"_blank\" rel=\"noopener\">vyhled\u00e1va\u010di zbo\u017e\u00ed<\/a> nebo se <a href=\"https:\/\/www.besteto.cz\/sluzby\/marketing\" target=\"_blank\" rel=\"noopener\">v\u0161\u00edm dohromady<\/a>. Tak\u00e9 velmi r\u00e1di p\u0159ilo\u017e\u00edme ruku k&nbsp;d\u00edlu, pokud m\u00e1te \u010desk\u00fd e\u2011shop a&nbsp;<strong>zva\u017eujete expanzi na Slovensko<\/strong>. P\u0159ece jen jsou to velmi podobn\u00e9 trhy a&nbsp;bylo by vhodn\u00e9 vyu\u017e\u00edt tento potenci\u00e1l naplno.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Slovensk\u00e1 e-commerce sc\u00e9na se neust\u00e1le vyv\u00edj\u00ed a roste. Z velk\u00e9ho p\u0159ehledu se dozv\u00edte, jak\u00e9 byly v\u00fdsledky v\u00fdzkum\u016f zam\u011b\u0159en\u00fdch na online n\u00e1kupy z roku 2019 a jak\u00e9 je chov\u00e1n\u00ed slovensk\u00fdch spot\u0159ebitel\u016f.<\/p>\n","protected":false},"author":5,"featured_media":4536,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[278],"tags":[92,322,511],"class_list":["post-4535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","tag-online-marketing","tag-ppc-2","tag-xiaomi-2"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4535"}],"version-history":[{"count":1,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4535\/revisions"}],"predecessor-version":[{"id":10498,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4535\/revisions\/10498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4536"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}