{"id":4568,"date":"2020-04-22T09:00:00","date_gmt":"2020-04-22T07:00:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/kanonizace-seo\/"},"modified":"2021-12-01T11:48:10","modified_gmt":"2021-12-01T10:48:10","slug":"kanonizace-seo","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/kanonizace-seo\/","title":{"rendered":"Zato\u010dte s duplicitami snadno a rychle. \u0158e\u0161en\u00edm je kanonizace"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kanonizace v\u00e1m ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f <strong>pom\u016f\u017ee vy\u0159e\u0161it probl\u00e9my s&nbsp;duplicitami<\/strong> na webu nebo e\u2011shopu. Duplicitn\u00ed obsah m\u016f\u017ee vzniknout kop\u00edrov\u00e1n\u00edm obsahu z&nbsp;jin\u00fdch zdroj\u016f (konkurence, dodavatel, v\u00fdrobce) a&nbsp;taky kv\u016fli \u0161patn\u00fdm technick\u00fdm vlastnostem.&nbsp;S&nbsp;vyu\u017eit\u00edm kanonizace&nbsp;m\u016f\u017eete probl\u00e9m duplicitn\u00edho obsahu vy\u0159e\u0161it, <strong>vyhled\u00e1va\u010de budou spokojen\u00e9 a&nbsp;nedojde ke zhor\u0161en\u00ed SEO v\u00fdkonu<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Co to je kanonick\u00e1 URL a&nbsp;k \u010demu slou\u017e\u00ed?<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kanonizace (<strong>rel=\u201ccanonical\u201d<\/strong>) je HTML prvek pom\u00e1haj\u00edc\u00ed p\u0159edch\u00e1zet probl\u00e9m\u016fm s&nbsp;duplicitn\u00edm obsahem. Vlo\u017een\u00edm prvku canonical up\u0159ednostn\u00edte jednu str\u00e1nky p\u0159ed ostatn\u00edmi str\u00e1nkami se stejn\u00fdm, nebo velmi podobn\u00fdm obsahem na v\u00edce URL adres\u00e1ch.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kanonick\u00e1 URL slou\u017e\u00ed jen jako <strong>doporu\u010den\u00ed pro vyhled\u00e1va\u010de<\/strong>, nicm\u00e9n\u011b je pova\u017eov\u00e1na za hodnot\u00edc\u00ed faktor a&nbsp;v\u00edme, \u017ee ji vyhled\u00e1va\u010de pou\u017e\u00edvaj\u00ed.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Nej\u010dast\u011bji se pomoc\u00ed kanonizace \u0159e\u0161\u00ed:<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>varianty produkt\u016f,<\/li><li>duplicitn\u00ed kategorie,<\/li><li>\u0161t\u00edtky na&nbsp;blogu,<\/li><li>a parametry v&nbsp;URL adres\u00e1ch.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud budete m\u00edt produkt, kter\u00fd existuje ve v\u00edce variant\u00e1ch (barva, velikost, objem apod.), a&nbsp;neozna\u010d\u00edte hlavn\u00ed variantu atributem rel=\u201dcanonical\u201d, vzniknou z&nbsp;ostatn\u00edch variant duplicity.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Jak vypad\u00e1 a&nbsp;kde se nej\u010dast\u011bji vyskytuje kanonick\u00e1 URL<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kanonick\u00e1 URL adresa (rel= \u201ccanonical\u201d) se <strong>nej\u010dast\u011bji nach\u00e1z\u00ed v&nbsp;HTML hlavi\u010dce head<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Chcete se p\u0159esv\u011bd\u010dit, jestli v&nbsp;HTML k\u00f3du tento prvek m\u00e1te? Sta\u010d\u00ed se do k\u00f3du pod\u00edvat. Stisknete prav\u00e9 tla\u010d\u00edtko my\u0161i,&nbsp;zvol\u00edte <strong>zobrazit zdrojov\u00fd k\u00f3d str\u00e1nky<\/strong>, nebo prozkoumat prvek, a&nbsp;v hlavi\u010dce head byste m\u011bli naj\u00edt canonical (Obr.&nbsp;1).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/zdrojovykodwebu.png\" alt><figcaption>Obr. 1: Zdrojov\u00fd k\u00f3d s&nbsp;prvkem canonical<\/figcaption><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Jak nastavit HTML tag ( rel=\u201dcanonical\u201d)&nbsp;<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>\u0158ekn\u011bme \u017ee m\u00e1me jeden produkt, kter\u00fd m\u00e1 v\u00edce barevn\u00fdch proveden\u00ed (\u010derven\u00e1, zelen\u00e1, b\u00edl\u00e1, modr\u00e1, \u017elut\u00e1).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Takto vypadaj\u00ed URL adresy jednotliv\u00fdch barevn\u00fdch variant:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><code>https:\/\/www.priklad.cz\/produkt\/tenisova-raketa-head-<strong>cervena<\/strong><\/code><\/li><li><code>https:\/\/www.priklad.cz\/produkt\/tenisova-raketa-head-<strong>zelena<\/strong><\/code><\/li><li><code>https:\/\/www.priklad.cz\/produkt\/tenisova-raketa-head-<strong>bila<\/strong><\/code><\/li><li><code>https:\/\/www.priklad.cz\/produkt\/tenisova-raketa-head-<strong>modra<\/strong><\/code><\/li><li><code>https:\/\/www.priklad.cz\/produkt\/tenisova-raketa-head-<strong>zluta<\/strong><\/code><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud bychom nedosadili kanonickou URL,&nbsp;vytvo\u0159ili bychom <strong>5&nbsp;duplicit<\/strong>.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zvol\u00edme jednu variantu jako <strong>hlavn\u00ed str\u00e1nku<\/strong> (nap\u0159. raketu b\u00edlou), kterou chceme&nbsp;zaindexovat, a&nbsp;kter\u00e1 bude m\u00edt v&nbsp;hlavi\u010dce head <strong>nastavenou kanonickou URL sama na sebe<\/strong>:&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>&lt;head&gt;<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>&lt;link rel = \u201ccanonical\u201d href=\u201d<code>https:\/\/www.priklad.cz\/produkt\/tenisova-raketa-head-bila<\/code>\u201d \/&gt;<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>&lt;\/\u200bhead&gt;&nbsp;<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jakmile m\u00e1me definovanou hlavn\u00ed URL adresu, kterou chceme indexovat, <strong>ozna\u010d\u00edme ostatn\u00ed adresy<\/strong>:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>\u010cerven\u00e1 raketa<\/strong><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>&lt;link rel = \u201ccanonical\u201d href=\u201d<code>https:\/\/www.priklad.cz\/produkt\/tenisova-raketa-head-bila<\/code>\u201d \/&gt;<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Zelen\u00e1 raketa<\/strong><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>&lt;link rel = \u201ccanonical\u201d href=\u201d<code>https:\/\/www.priklad.cz\/produkt\/tenisova-raketa-head-bila<\/code>\u201d \/&gt;<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Modr\u00e1 raketa<\/strong><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>&lt;link rel = \u201ccanonical\u201d href=\u201d<code>https:\/\/www.priklad.cz\/produkt\/tenisova-raketa-head-bila<\/code>\u201d \/&gt;<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>\u017dlut\u00e1 raketa<\/strong><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>&lt;link rel = \u201ccanonical\u201d href=\u201d<code>https:\/\/www.priklad.cz\/produkt\/tenisova-raketa-head-bila<\/code>\u201d \/&gt;<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Spr\u00e1vn\u00e9 pou\u017eit\u00ed tagu canonical<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kanonick\u00e1 URL by v\u017edy m\u011bla odkazovat na <strong>indexovatelnou<\/strong> str\u00e1nku. V&nbsp;n\u011bkter\u00fdch p\u0159\u00edpadech se st\u00e1v\u00e1,&nbsp;\u017ee adresa odkazuje na str\u00e1nku pomoc\u00ed p\u0159esm\u011brov\u00e1n\u00ed 301, co\u017e m\u016f\u017ee vyhled\u00e1va\u010de zm\u00e1st. V&nbsp;<a href=\"https:\/\/support.google.com\/webmasters\/answer\/156184?hl=cs&amp;ref_topic=4581190\" target=\"_blank\" rel=\"noopener\">souboru sitemap.xml<\/a> (seznam v\u0161ech str\u00e1nek na webu) by m\u011bla b\u00fdt pouze jedna indexovateln\u00e1 (hlavn\u00ed) str\u00e1nka dan\u00e9 verze\u2009\u2014\u2009viz v\u00fd\u0161e uveden\u00fd p\u0159\u00edklad s&nbsp;tenisovou raketou.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kanonickou URL m\u016f\u017eeme pou\u017e\u00edt dv\u011bma zp\u016fsoby:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Odkazuj\u00edc\u00ed sama na sebe (self-canonical)<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pou\u017e\u00edv\u00e1 se, pokud m\u00e1te na e\u2011shopu <strong>mo\u017enost \u0159azen\u00ed<\/strong> (nap\u0159. se\u0159adit zbo\u017e\u00ed podle ceny, n\u00e1zvu,\u2026)&nbsp;a&nbsp;vznik\u00e1 velk\u00e9 mno\u017estv\u00ed URL&nbsp;adres.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zde je p\u0159\u00edklad, jak by po se\u0159azen\u00ed zbo\u017e\u00ed URL&nbsp;adresy mohly vypadat:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><code>https:\/\/www.priklad.cz\/<strong>produkt123<\/strong><\/code><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><code>https:\/\/www.priklad.cz\/<strong>produkt123?sort=brand&nbsp;<\/strong><\/code>(\u0159azen\u00ed podle zna\u010dky)<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><code>https:\/\/www.priklad.cz\/<strong>produkt123?sort=price<\/strong><\/code>&nbsp;(\u0159azen\u00ed podle&nbsp;ceny)<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><code>https:\/\/www.priklad.cz\/<strong>produkt123?sort=size<\/strong><\/code>&nbsp;(\u0159azen\u00ed podle velikosti)<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><code>https:\/\/www.priklad.cz\/<strong>produkt123?sort=size&amp;brand<\/strong><\/code>&nbsp;(kombinace \u0159azen\u00ed)<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><code>https:\/\/www.priklad.cz\/<strong>produkt123?sort=size&amp;brand&amp;price<\/strong><\/code><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V tomto p\u0159\u00edpad\u011b kanonick\u00e1 URL zabr\u00e1n\u00ed, aby se tyto adresy indexovaly&nbsp;a&nbsp;sd\u011bl\u00ed vyhled\u00e1va\u010d\u016fm, \u017ee existuje pouze jedna verze t\u00e9to str\u00e1nky.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Parametry se mohou do URL dostat i&nbsp;jinak.<\/strong> P\u0159\u00edkladem je u\u017eivatel, kter\u00fd se na v\u00e1\u0161 \u010dl\u00e1nek proklikne z&nbsp;PPC reklamy nebo mailingu. U&nbsp;t\u011bchto&nbsp;URL adres vkl\u00e1d\u00e1me pro sledov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti <strong>trackovac\u00ed (UTM) parametry. <\/strong>Samy o&nbsp;sob\u011b UTM parametry nejsou probl\u00e9m. Pokud ale takov\u00fd u\u017eivatel zkop\u00edruje URL adresu i&nbsp;s parametry a&nbsp;vlo\u017e\u00ed ji jako odkaz n\u011bkde jinde m\u00edsto toho, aby pou\u017eil p\u016fvodn\u00ed URL adresu \u010dl\u00e1nku, <strong>najdenou tu&nbsp;m\u00e1me divnou URL dohledatelnou vyhled\u00e1va\u010dem<\/strong>.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Doporu\u010dujeme&nbsp;implementovat self-canonical v\u017edy, pokud to situace umo\u017e\u0148uje.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Odkazuj\u00edc\u00ed na jinou str\u00e1nku<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pou\u017e\u00edv\u00e1 se v&nbsp;p\u0159\u00edpad\u011b, \u017ee existuje v\u00edce verz\u00ed jedn\u00e9 str\u00e1nky. P\u0159i nastaven\u00ed kanonizace byste m\u011bli pou\u017e\u00edvat <strong>absolutn\u00ed URL adresu<\/strong>, aby vyhled\u00e1va\u010d\u016fm bylo jasn\u00e9, \u017ee p\u0159esn\u011b tato adresa m\u00e1 b\u00fdt indexov\u00e1na.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">Co je absolutn\u00ed a&nbsp;relativn\u00ed adresa?<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>U<strong> absolutn\u00ed<\/strong> adresy nelze zpochybnit, kam odkazuje a&nbsp;vypad\u00e1 takto:<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>&lt;link rel=\u201dcanonical\u201d&nbsp; href=\u201d<code>https:\/\/www.besteto.cz\/seo\/blog\/<\/code>\u201d&gt;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Relativn\u00ed<\/strong> URL adresa vypad\u00e1&nbsp;n\u011bjak takto: &lt;link rel=\u201dcanonical\u201d&nbsp; href=\u201d<code>seo\/blog<\/code>\u201d&gt;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zde nen\u00ed p\u0159\u00edli\u0161 jasn\u00e9 o&nbsp;jak\u00e9 um\u00edst\u011bn\u00ed se jedn\u00e1. Canonical se pou\u017e\u00edv\u00e1 i&nbsp;mezi dom\u00e9nami, tud\u00ed\u017e <strong>m\u016f\u017eeme odkazovat na r\u016fzn\u00e9 dom\u00e9ny<\/strong>, nejen na tu na\u0161\u00ed. Proto je dobr\u00e9 pou\u017e\u00edt absolutn\u00ed adresu, aby bylo jasn\u00e9, \u017ee canonical vede na n\u011bjakou str\u00e1nku v&nbsp;r\u00e1mci na\u0161i dom\u00e9ny.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Dal\u0161\u00ed mo\u017enosti, kde kanonickou URL nastavit<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>M\u00e1me n\u011bkolik mo\u017enost\u00ed jak nastavit kanonickou URL adresu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>HTML tag (rel= \u201ccanonical\u201d):<\/strong>&nbsp;Tento zp\u016fsob pr\u00e1v\u011b popisujeme.&nbsp;:)<\/li><li><strong>HTTP hlavi\u010dka:<\/strong> Zejm\u00e9na se pou\u017e\u00edv\u00e1 pro dokumenty jako PDF. D\u016fvod pro\u010d se tato metoda uplat\u0148uje u&nbsp;dokument\u016f je ta, \u017ee PDF soubor jako takov\u00fd <strong>nen\u00ed samotn\u00e1 str\u00e1nka<\/strong>. Tuto metodu podporuje pouze Google a&nbsp;jen&nbsp;pro v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed na&nbsp;webu.<\/li><li><strong>Sitemap.xml:<\/strong>&nbsp;V&nbsp;sitemap.xml by se m\u011bli vyskytovat pouze str\u00e1nky, kter\u00e9 jsou hlavn\u00ed. To znamen\u00e1 str\u00e1nky, u&nbsp;kter\u00fdch chceme, aby s&nbsp;nimi pracovaly vyhled\u00e1va\u010de&nbsp;a&nbsp;duplicitn\u00ed str\u00e1nky na n\u011b odkazuji pomoc\u00ed canonicalu.<\/li><li><strong>P\u0159esm\u011brov\u00e1n\u00ed 301:<\/strong>&nbsp;Sjednocen\u00ed zbyte\u010dn\u00fdch str\u00e1nek vy\u0159e\u0161\u00edte pomoc\u00ed <a href=\"https:\/\/www.besteto.cz\/seo-presmerovani-301\" target=\"_blank\" rel=\"noopener\">trval\u00e9ho p\u0159esm\u011brov\u00e1n\u00ed 301<\/a>. Vyu\u017eijete ho, pokud je str\u00e1nka dostupn\u00e1 jak p\u0159es HTTP protokol, tak p\u0159es HTTPS. D\u00e1le pokud je str\u00e1nka dostupn\u00e1 na v\u00edce dom\u00e9n\u00e1ch, kter\u00e9 nemaj\u00ed \u017e\u00e1dn\u00fd \u00fa\u010del. Doporu\u010dujeme vytvo\u0159it kanonickou URL adresu i&nbsp;pro p\u0159esm\u011brovan\u00e9 URL adresy.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Nej\u010dast\u011bj\u0161\u00ed chyby<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>I tady se d\u00e1 vymyslet spousta chyb. Kdy\u017e o&nbsp;nich budete v\u011bd\u011bt, ur\u010dit\u011b se jim vyhnete obloukem.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Nastaven\u00ed kanonick\u00e9 URL s&nbsp;atributem noindex<\/strong><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nikdy byste nem\u011bli pou\u017e\u00edvat z\u00e1rove\u0148 kanonickou adresu a&nbsp;atribut noindex, proto\u017ee jsou to <strong>opa\u010dn\u00e9 p\u0159\u00edkazy<\/strong>. Atributem noindex \u0159\u00edk\u00e1te vyhled\u00e1va\u010d\u016fm, aby danou str\u00e1nku neindexovaly a&nbsp;z\u00e1rov\u011bn kanonickou adresou jim sd\u011blujete, by tuto adresu indexovaly.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Kanonick\u00e9 adresy sm\u011b\u0159uj\u00ed na \u00favodn\u00ed str\u00e1nku kategorie p\u0159i pou\u017eit\u00ed atribut\u016f rel=\u201cnext\u201d a&nbsp;rel=\u201cnext\u201d<\/strong><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Str\u00e1nkov\u00e1n\u00ed pomoc\u00ed atribut\u016f rel=\u201cnext\u201d a&nbsp;rel=\u201cnext\u201cje metoda, kter\u00e1 se pou\u017e\u00edv\u00e1 nap\u0159\u00edklad pro rozd\u011blen\u00ed produktov\u00fdch nebo blogov\u00fdch str\u00e1nek kategori\u00ed na v\u00edce \u010d\u00e1st\u00ed. Je to z&nbsp;d\u016fvodu toho, aby vyhled\u00e1va\u010de v\u011bd\u011bli, \u017ee obsah je rozd\u011blen do v\u00edce \u010d\u00e1sti a&nbsp;nevytv\u00e1\u0159eli zbyte\u010dn\u011b duplicitn\u00ed obsah. Google tvrd\u00ed, \u017ee tuto metodu u\u017e del\u0161\u00ed dobu nepodporuje. Nicm\u00e9n\u011b mu trochu nev\u011b\u0159\u00edme a&nbsp;st\u00e1le ji doporu\u010dujeme.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Kanonick\u00e1 url obsa\u017eena v&nbsp;HTML elementu &lt;body&gt;&lt;\/body&gt;<\/strong><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud um\u00edst\u00edte zna\u010dku rel= \u201ccanonical\u201d do elementu body,&nbsp;vyhled\u00e1va\u010de ji budou ignorovat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>\u0158et\u011bzec kanonick\u00fd adres<\/strong><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud m\u00e1 str\u00e1nka A&nbsp;nastaven\u00fd rel=\u201dcanonical\u201d na str\u00e1nku B&nbsp;a str\u00e1nka B&nbsp;m\u00e1 nastaven\u00fd rel=\u201dcanonical\u201d na str\u00e1nku C.&nbsp; <strong>A \u2192 B \u2192 C.<\/strong>&nbsp;Takov\u00fd \u0159et\u011bzec m\u016f\u017ee zm\u00e1st vyhled\u00e1va\u010de a&nbsp;n\u00e1sledn\u011b mohou usoudit, \u017ee takov\u00e9 \u0159et\u011bzen\u00ed budou ignorovat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Te\u010f u\u017e v\u00edte, jak se poprat s&nbsp;ne\u017e\u00e1douc\u00edmi duplicitami. Aby va\u0161e znalosti v&nbsp;oblasti duplicitn\u00edho obsahu byly kompletn\u00ed, brzy a&nbsp;blogu vyd\u00e1me i&nbsp;\u010dl\u00e1nek \u010dist\u011b na toto t\u00e9ma. Jestli se boj\u00edte, \u017ee o&nbsp;novinky na blogu p\u0159ijdete, <strong>p\u0159ihla\u0161te se k&nbsp;<a href=\"https:\/\/www.besteto.cz\/newsletter\" target=\"_blank\" rel=\"noopener\">odb\u011bru newsletteru<\/a>.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>M\u00e1te obavy z&nbsp;toho, \u017ee m\u00e1te duplicity na webu? V&nbsp;r\u00e1mci <a href=\"https:\/\/www.besteto.cz\/sluzby\/seo\" target=\"_blank\" rel=\"noopener\">SEO auditu<\/a> v\u00e1m je r\u00e1di zkontrolujeme. <a href=\"https:\/\/www.besteto.cz\/kontakt\" target=\"_blank\" rel=\"noopener\">Napi\u0161te n\u00e1m<\/a>.<\/strong><\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kanonizace (canonical) v\u00e1m mo\u017en\u00e1 nic ne\u0159\u00edk\u00e1, ale po p\u0159e\u010dten\u00ed \u010dl\u00e1nku v\u00e1m bude jasn\u00e9, \u017ee nic lep\u0161\u00edho k odstran\u011bn\u00ed pot\u00ed\u017e\u00ed s duplicitami na va\u0161em webu nebo e-shopu neexistuje.<\/p>\n","protected":false},"author":5,"featured_media":4569,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[281],"tags":[116,130],"class_list":["post-4568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo","tag-url"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4568"}],"version-history":[{"count":2,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4568\/revisions"}],"predecessor-version":[{"id":12596,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4568\/revisions\/12596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4569"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}