{"id":4580,"date":"2020-04-07T07:05:00","date_gmt":"2020-04-07T05:05:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/seo-shoptet-kategorie-produkty\/"},"modified":"2025-01-28T15:32:55","modified_gmt":"2025-01-28T14:32:55","slug":"seo-shoptet-kategorie-produkty","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/seo-shoptet-kategorie-produkty\/","title":{"rendered":"Jak nastavit SEO u kategori\u00ed a produkt\u016f na Shoptetu"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud m\u00e1te v&nbsp;po\u0159\u00e1dku&nbsp;<a href=\"https:\/\/www.besteto.cz\/zakladni-seo-shoptet\" target=\"_blank\" rel=\"noopener\">z\u00e1kladn\u00ed&nbsp;SEO<\/a> na e\u2011shopu, m\u016f\u017eeme se pustit do jednotliv\u00fdch <strong>kategori\u00ed a&nbsp;produkt\u016f<\/strong>. I&nbsp;u nich najdeme \u010d\u00e1sti, kter\u00e9 jsou z&nbsp;pohledu SEO d\u016fle\u017eit\u00e9 a&nbsp;<strong>dopl\u0148uj\u00ed glob\u00e1ln\u00ed nastaven\u00ed<\/strong>. Dozv\u00edte se, kter\u00e9 prvky je lep\u0161\u00ed vypl\u0148ovat ru\u010dn\u011b, kde si nastavit n\u00e1zev kategorie v&nbsp;menu a&nbsp;na co se vrhnout, kdy\u017e m\u00e1te tohle v\u0161echno hotov\u00e9.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Nastaven\u00ed kategori\u00ed a&nbsp;podkategori\u00ed<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Rozd\u00edl mezi kategori\u00ed a&nbsp;podkategori\u00ed v&nbsp;Shoptetu ur\u010d\u00edte t\u00edm, jakou jim d\u00e1te <strong>pozici v&nbsp;hierarchii<\/strong>. To, co vznikne jako kategorie, se posunut\u00edm n\u00ed\u017ee do struktury m\u016f\u017ee st\u00e1t podkategori\u00ed a&nbsp;naopak. Nap\u0159\u00edklad fashion e\u2011shop by mohl cht\u00edt menu z&nbsp;p\u016fvodn\u00edho \u0159azen\u00ed podle produktu zm\u011bnit na menu, kde bude hlavn\u00ed kategori\u00ed zna\u010dka.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image aligncenter\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/kategorie_a_podkategorie_1.gif\" alt><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud se rozhodne, \u017ee kategorie bude Adidas, sta\u010d\u00ed p\u0159esunout (drag <span class=\"amp\">&amp;<\/span>&nbsp;drop)&nbsp;podkategorii nahoru v&nbsp;hierarchii a&nbsp;r\u00e1zem je z&nbsp;n\u00ed hlavn\u00ed kategorie.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image aligncenter\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/kategorie_a_podkategorie_2_0.gif\" alt><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Rozd\u00edl je v&nbsp;tom, co pot\u0159ebujete nastavit u&nbsp;kategorie a&nbsp;podkategorie. Nastaven\u00ed se pro oba p\u0159\u00edpady nach\u00e1z\u00ed v&nbsp;kart\u011b Kategorie, kterou najdeme v&nbsp;z\u00e1lo\u017ece <strong>Produkty \u2192 Kategorie \u2192 Ur\u010dit\u00e1 kategorie.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/seonashoptetukategorie.png\" alt><figcaption>Obr. 1: Nastaven\u00ed SEO prvk\u016f u&nbsp;kategori\u00ed<\/figcaption><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Obecn\u00e9 informace<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V\u011bnovat se budeme hlavn\u011b kart\u011b Obecn\u00e9 informace, kde jsou d\u016fle\u017eit\u00e1 tato&nbsp;pole:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>N\u00e1zev<\/strong>\u2009\u2014\u2009ur\u010duje, jak se dan\u00e1 kategorie\/\u200bpodkategorie bude jmenovat. Propisuje se do H1 nadpisu (zde pot\u0159ebujeme kompletn\u00ed n\u00e1zev).&nbsp;<\/li><li><strong>URL adresa<\/strong>\u2009\u2014\u2009automaticky se generuje podle <strong>n\u00e1zvu kategorie<\/strong>. Ka\u017edop\u00e1dn\u011b m\u00e1me mo\u017enost URL adresu zm\u011bnit podle sv\u00e9ho uv\u00e1\u017een\u00ed. Adresa URL by m\u011bla m\u00edt <strong>jednoduchou<\/strong> strukturu (<code>www.domena.cz\/boty<\/code>) a&nbsp;v p\u0159\u00edpad\u011b podkategori\u00ed by m\u011bla b\u00fdt kompletn\u00ed (<code>www.domena.cz\/boty-na-behani-adidas<\/code>).<\/li><li><strong>Popis<\/strong>\u2009\u2014\u2009slou\u017e\u00ed jak vyhled\u00e1va\u010d\u016fm, tak n\u00e1v\u0161t\u011bvn\u00edk\u016fm k&nbsp;pochopen\u00ed toho, co se v&nbsp;dan\u00e9 kategorii\/\u200bpodkategorii nach\u00e1z\u00ed. Pokud nap\u0159\u00edklad nem\u00e1te ru\u010dn\u011b vypln\u011bn\u00fd meta description, pou\u017eij\u00ed vyhled\u00e1va\u010de text z&nbsp;obsahu str\u00e1nky (popisu).&nbsp;<\/li><li><strong>Obr\u00e1zek kategorie<\/strong>\u2009\u2014\u2009slou\u017e\u00ed k&nbsp;lep\u0161\u00ed orientaci v&nbsp;menu, aby si z\u00e1kazn\u00edk l\u00e9pe p\u0159edstavil danou kategorii.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/seonashoptetukategoriepodkategorie.png\" alt><figcaption>Obr. 2: Pokro\u010dil\u00e9 nastaven\u00ed (pod)kategorie<\/figcaption><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jestli jste spr\u00e1vn\u011b vyplnili obecn\u00e9 informace a&nbsp;nem\u00e1te v&nbsp;\u00famyslu m\u011bnit&nbsp;automatick\u00e9 generov\u00e1n\u00ed do meta popisu, m\u00e1te t\u00edmto hotovo. Tohle nastaven\u00ed doporu\u010dujeme hlavn\u011b u&nbsp;<strong>m\u00e9n\u011b d\u016fle\u017eit\u00fdch kategori\u00ed<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Pokro\u010dil\u00e9 nastaven\u00ed<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Dal\u0161\u00ed kartou je <strong>Pokro\u010dil\u00e9<\/strong> nastaven\u00ed (Obr. 2), kde se nastavuj\u00ed meta informace pro vyhled\u00e1va\u010de:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Text v&nbsp;odkazu menu<\/strong>\u2009\u2014\u2009pokud nen\u00ed nastaven\u00fd text odkazu v&nbsp;menu, prop\u00ed\u0161e se do n\u011bj <strong>n\u00e1zev<\/strong>. To v\u00e1m u&nbsp;kategorie nemus\u00ed vadit, ale u&nbsp;podkategori\u00ed naopak pot\u0159ebujeme v&nbsp;menu jen vlastnosti (nekompletn\u00ed n\u00e1zev v&nbsp;textu odkazu)\u2009\u2014\u2009nap\u0159. m\u00edsto n\u00e1zvu podkategorie <em>\u201cp\u00e1nsk\u00e1 tri\u010dka s&nbsp;kr\u00e1tk\u00fdm ruk\u00e1vem \u010derven\u00e1\u201d<\/em> budeme v&nbsp;menu cht\u00edt pouze text <em>\u201c\u010derven\u00e1\u201d<\/em>. <strong>Udr\u017e\u00edte tak menu p\u0159ehledn\u00e9<\/strong>.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>N\u00e1zev (tag \u201ctitle\u201d)<\/strong>\u2009\u2014\u2009je jedn\u00edm&nbsp;z&nbsp;<strong>nejd\u016fle\u017eit\u011bj\u0161\u00edch prvk\u016f<\/strong>, kter\u00e9 m\u016f\u017eeme p\u0159\u00edmo ovlivnit, tak ho vypl\u0148te&nbsp;spr\u00e1vn\u011b.&nbsp;U&nbsp;<strong>hlavn\u00edch kategori\u00ed<\/strong>, kter\u00e9 jsou pro v\u00e1s d\u016fle\u017eit\u00e9, doporu\u010dujeme meta popisy vyplnit <strong>ru\u010dn\u011b<\/strong>. P\u0159ep\u00ed\u0161ete t\u00edm glob\u00e1ln\u00ed nastaven\u00ed, tak\u017ee nezapome\u0148te do Title zakomponovat i&nbsp;dom\u00e9nu\/\u200bn\u00e1zev webu a&nbsp;stejn\u00fd odd\u011blova\u010d jako v&nbsp;glob\u00e1ln\u00edm nastaven\u00ed.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Popis (meta tag \u201cdescription\u201d)<\/strong>\u2009\u2014\u2009dal\u0161\u00ed z&nbsp;d\u016fle\u017eit\u00fdch prvk\u016f, kter\u00fd p\u0159\u00edmo SEO&nbsp;jako takov\u00e9 neovliv\u0148uje, ale ovliv\u0148uje <strong>m\u00edru prokliku<\/strong> na web.&nbsp;V&nbsp;\u010dl\u00e1nc\u00edch o&nbsp;<a href=\"https:\/\/www.besteto.cz\/seo-title\" target=\"_blank\" rel=\"noopener\">Title<\/a> a<a href=\"https:\/\/www.besteto.cz\/meta-description\" target=\"_blank\" rel=\"noopener\"> Meta description<\/a> se touto problematikou v\u00edce zab\u00fdv\u00e1me. Dozv\u00edte se o&nbsp;nej\u010dast\u011bj\u0161\u00edch chyb\u00e1ch, jak spr\u00e1vn\u011b meta popisy nastavit a&nbsp;pro\u010d jsou d\u016fle\u017eit\u00e9.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Nastaven\u00ed produkt\u016f<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Produkty najdeme v&nbsp;zalo\u017ece <strong>Produkty \u2192 P\u0159ehled&nbsp; \u2192 V\u00fdb\u011br produktu<\/strong> (Obr.&nbsp;3).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/seonashoptetuprodukty.png\" alt><figcaption>Obr. 3: V\u00fdb\u011br produktu v&nbsp;administraci e\u2011shopu<\/figcaption><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/seonashoptetuprodukty2.png\" alt><figcaption>Obr. 4: Nastaven\u00ed SEO prvk\u016f u&nbsp;produkt\u016f<\/figcaption><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jakmile se dostaneme do <strong>Hlavn\u00edho nastaven\u00ed produkt\u016f<\/strong> (Obr. 4), tak m\u016f\u017eeme vid\u011bt n\u00e1sleduj\u00edc\u00ed pole:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>N\u00e1zev produktu<\/strong>\u2009\u2014\u2009pojmenov\u00e1n\u00ed konkr\u00e9tn\u00edho produktu.<\/li><li><strong>URL adresa<\/strong>\u2009\u2014\u2009generuje se automaticky podle n\u00e1zvu produktu. Zasahovat do adresy a&nbsp;upravovat ji byste m\u011bli pouze&nbsp;za p\u0159edpokladu, \u017ee jste technicky zdatn\u00ed a&nbsp;u\u017e jste to n\u011bkdy d\u011blali. Adresa URL by m\u011bla m\u00edt jednoduchou strukturu (nap\u0159. <code>https:\/\/www.priklad.cz\/pouzdro-na-kontaktni-cocky-sova<\/code>).<\/li><li><strong>Kr\u00e1tk\u00fd popis<\/strong>\u2009\u2014\u2009b\u00fdv\u00e1 \u010dasto nastaven\u00fd v&nbsp;glob\u00e1ln\u00edm nastaven\u00ed tak, aby se propisoval do meta description. Slou\u017e\u00ed p\u0159edev\u0161\u00edm u&nbsp;n\u00e1hledu produkt\u016f (t\u0159eba na hlavn\u00ed str\u00e1nce), aby n\u00e1v\u0161t\u011bvn\u00edk p\u0159ibli\u017en\u011b v\u011bd\u011bl, o&nbsp;jak\u00fd produkt se&nbsp;jedn\u00e1.<\/li><li><strong>Podrobn\u00fd popis<\/strong>\u2009\u2014\u2009sem pat\u0159\u00ed \u00fapln\u00e1 specifikace produkt\u016f. Jedn\u00e1 se o&nbsp;nejobs\u00e1hlej\u0161\u00ed text na str\u00e1nce detailu.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>D\u00e1le v&nbsp;navigaci najdete z\u00e1lo\u017eku <strong>Pokro\u010dil\u00e9<\/strong>, kde maj\u00ed z&nbsp;pohledu SEO v\u00fdznam nastaven\u00ed <strong>title<\/strong> a&nbsp;<strong>meta description.<\/strong> Ostatn\u00ed&nbsp;polo\u017eky se vztahuj\u00ed k&nbsp;vyhled\u00e1va\u010d\u016fm zbo\u017e\u00ed a&nbsp;PPC produktov\u00e9 inzerci.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Postup je stejn\u00fd jako u&nbsp;kategori\u00ed. P\u0159i velk\u00e9m mno\u017estv\u00ed produkt\u016f nen\u00ed \u010dasov\u011b zvl\u00e1dnuteln\u00e9 vypl\u0148ovat, ka\u017ed\u00fd produkt zvl\u00e1\u0161\u0165, proto bychom tuto mo\u017enost volili p\u0159i mal\u00e9m mno\u017estv\u00ed produkt\u016f, kter\u00e9 jsou pro V\u00e1s d\u016fle\u017eit\u00e9.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Co dal\u0161\u00edho vylep\u0161\u00ed e\u2011shopu z&nbsp;pohledu SEO<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Krom\u011b spr\u00e1vn\u011b vypln\u011bn\u00fdch meta popis\u016f, URL adres a&nbsp;popisk\u016f kategori\u00ed jsou zde dal\u0161\u00ed mo\u017enosti:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Linkbuilding (budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f)<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><a href=\"https:\/\/www.besteto.cz\/linkbuilding-besteto-klub\" target=\"_blank\" rel=\"noopener\">Linkbuilding<\/a> je dlouhodob\u00e1 \u010dinnost, kter\u00e1 slou\u017e\u00ed k&nbsp;z\u00edsk\u00e1v\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f pro web\/\u200be\u2011shop s&nbsp;c\u00edlem zv\u00fd\u0161en\u00ed viditelnosti ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed a&nbsp;z\u00edsk\u00e1n\u00ed vy\u0161\u0161\u00ed n\u00e1v\u0161t\u011bvnosti.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Kvalitn\u00ed obsah a&nbsp;aktivita na&nbsp;webu<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159i tvorb\u011b webu\/\u200baktualizaci st\u00e1vaj\u00edc\u00edho myslete na to, abyste tvo\u0159ili kvalitn\u00ed a&nbsp;origin\u00e1ln\u00ed obsah. Mnoho u\u017eivatel\u016f kop\u00edruje texty od konkurence nebo dodavatel\u016f. Vyhled\u00e1vac\u00ed roboti <strong>poznaj\u00ed, \u017ee se jedn\u00e1, o&nbsp;kopii <\/strong>ji\u017e existuj\u00edc\u00edho textu a&nbsp;daj\u00ed mu <strong>ni\u017e\u0161\u00ed v\u00e1hu<\/strong>. Proto doporu\u010dujeme, abyste texty nekop\u00edrovali a&nbsp;psali je&nbsp;sami.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Veden\u00ed blogu<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jestli\u017ee chcete na web\/\u200be\u2011shop p\u0159iv\u00e9st v\u00edce n\u00e1v\u0161t\u011bvn\u00edk\u016f z&nbsp;neplacen\u00fdch zdroj\u016f, doporu\u010dujeme se zam\u011b\u0159it na <strong>blog<\/strong> (jako je t\u0159eba n\u00e1\u0161 BESTETO&nbsp;<a href=\"https:\/\/www.besteto.cz\/blog\" target=\"_blank\" rel=\"noopener\">blog<\/a>). \u010cl\u00e1nky vytv\u00e1\u0159ejte na z\u00e1klad\u011b anal\u00fdzy kl\u00ed\u010dov\u00fdch slov, <strong>s&nbsp;u\u017eitkem pro \u010dten\u00e1\u0159e<\/strong> a&nbsp;s \u00fapln\u011bj\u0161\u00edm obsahem, ne\u017e doposud existuj\u00edc\u00ed \u010dl\u00e1nky.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Texty doporu\u010dujeme <strong>ps\u00e1t na z\u00e1klad\u011b kl\u00ed\u010dov\u00fdch slov<\/strong>, o&nbsp;kter\u00e9 se v\u00edce dozv\u00edte v&nbsp;\u010dl\u00e1nc\u00edch <a href=\"https:\/\/www.besteto.cz\/seo-klicova-slova\" target=\"_blank\" rel=\"noopener\">Anal\u00fdza kl\u00ed\u010dov\u00fdch slov 1<\/a> a&nbsp; <a href=\"https:\/\/www.besteto.cz\/seo-klicova-slova-2-pouziti\" target=\"_blank\" rel=\"noopener\">Anal\u00fdza kl\u00ed\u010dov\u00fdch slov 2<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Intern\u00ed prolinkov\u00e1n\u00ed<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V r\u00e1mci webu\/\u200be\u2011shopu se zam\u011b\u0159te&nbsp;na intern\u00ed prolinkov\u00e1n\u00ed. Usnadn\u00edte&nbsp;n\u00e1v\u0161t\u011bvn\u00edk\u016fm a&nbsp;vyhled\u00e1vac\u00edm robot\u016fm proch\u00e1zen\u00ed webu a&nbsp;v\u00e1\u0161 web z\u00edsk\u00e1 od vyhled\u00e1va\u010d\u016f vy\u0161\u0161\u00ed hodnotu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kdyby v\u00e1m nastaven\u00ed SEO na Shoptetu d\u011blalo t\u011b\u017ekou hlavu, domluvte si s&nbsp;n\u00e1mi <a href=\"https:\/\/www.besteto.cz\/skoleni\/seo\/individualni\" target=\"_blank\" rel=\"noopener\">individu\u00e1ln\u00ed workshop<\/a> (zvl\u00e1dneme ho i&nbsp;online) a&nbsp;nebo n\u00e1m rovnou <a href=\"mailto:marie,krckova@besteto.cz?subject=SEO%20na%20Shoptetu\">napi\u0161te a&nbsp;nechejte to na n\u00e1s<\/a>.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vyzrajte na spr\u00e1vn\u00e9 nastaven\u00ed SEO pro kategorie a produkty va\u0161eho e-shopu na Shoptetu. Pro ty, co budou m\u00edt spln\u011bno, p\u0159id\u00e1v\u00e1me 4 tipy, na kter\u00e9 se zam\u011b\u0159it, od na\u0161eho SEO t\u00fdmu.<\/p>\n","protected":false},"author":5,"featured_media":44479,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[281],"tags":[116,123],"class_list":["post-4580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo","tag-shoptet"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4580"}],"version-history":[{"count":2,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4580\/revisions"}],"predecessor-version":[{"id":12594,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4580\/revisions\/12594"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/44479"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}