{"id":4586,"date":"2020-04-01T08:50:00","date_gmt":"2020-04-01T06:50:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/zakladni-seo-shoptet\/"},"modified":"2021-12-01T10:20:57","modified_gmt":"2021-12-01T09:20:57","slug":"zakladni-seo-shoptet","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/zakladni-seo-shoptet\/","title":{"rendered":"Zalo\u017een\u00edm e-shopu to nekon\u010d\u00ed. Nastavte si spr\u00e1vn\u011b SEO na Shoptetu"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zakladatel a&nbsp;CEO <a href=\"https:\/\/www.shoptet.cz\/\" target=\"_blank\" rel=\"noopener\">Shoptetu<\/a> Miroslav U\u010fan ned\u00e1vno uvedl, \u017ee&nbsp;podle statistik za posledn\u00ed b\u0159eznov\u00fd&nbsp;t\u00fdden zaznamenali <strong>270 nov\u00fdch e\u2011shop\u016f<\/strong>. B\u011b\u017en\u00fd pr\u016fm\u011br je 130. \u201cSocial distancing\u201d (nebo taky v&nbsp;m\u00e9di\u00edch \u010dasto om\u00fdlan\u00e1 karant\u00e9na) zp\u016fsobila masivn\u00ed <a href=\"https:\/\/www.czechcrunch.cz\/2020\/03\/nove-e-shopy-pribyvaji-dvojnasobnym-tempem-a-na-trhu-se-udrzi-rika-shoptet-na-ceske-platforme-jich-bezi-uz-pres-20-tisic\/?fbclid=IwAR0bCpPgERFPxh1i8mM9AKt0-7_x3P-Qpi9FLC0PuJtoQHU-SdE35zITDog\" target=\"_blank\" rel=\"noopener\">n\u00e1r\u016fst po\u010dtu e\u2011shop\u016f<\/a>. A\u0165 u\u017e pat\u0159\u00edte mezi Shopte\u0165\u00e1ck\u00e9 nov\u00e1\u010dky, nebo prost\u011b&nbsp;po\u0159ebujete <strong>spr\u00e1vn\u011b nastavit SEO<\/strong>, \u010dt\u011bte&nbsp;d\u00e1l.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Nastaven\u00ed meta&nbsp;tag\u016f<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V administraci e\u2011shopu zvolte kartu <strong>Marketing <\/strong>(Obr. 1).<strong> <\/strong>Prvn\u00ed zalo\u017eka, kterou&nbsp;si vypl\u0148te, je&nbsp;<strong>Z\u00e1kladn\u00ed SEO (Meta tagy)<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/zakladninastaveniseonashoptetu.png\" alt><figcaption>Obr. 1: Z\u00e1kladn\u00ed SEO nastaven\u00ed e\u2011shopu na Shoptetu&nbsp;<\/figcaption><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Z\u00e1lo\u017eka Meta tagy (meta popisy) se v\u011bnuje nastaven\u00ed n\u00e1sleduj\u00edc\u00edch&nbsp;\u010d\u00e1st\u00ed&nbsp;e\u2011shopu:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>\u00favodn\u00ed str\u00e1nka<\/strong>;<\/li><li><strong>\u010dl\u00e1nky a&nbsp;kategorie<\/strong>;<\/li><li><strong>produkty<\/strong>;<\/li><li><strong>v\u00fdrobci produkt\u016f<\/strong>;<\/li><li><strong>rubriky<\/strong>.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>N\u00e1zev str\u00e1nky (\u201cTitle\u201d) a&nbsp;popis str\u00e1nky v&nbsp;sekci <strong>\u00davodn\u00ed str\u00e1nka<\/strong>&nbsp;zvl\u00e1dnete vyplnit&nbsp;ru\u010dn\u011b, proto\u017ee je jen jedna.&nbsp;Nastaven\u00ed \u00favodn\u00ed str\u00e1nky najdete&nbsp;tak\u00e9 v&nbsp;z\u00e1lo\u017ece <strong>Vzhled a&nbsp;Obsah\u2009\u2014\u2009Tituln\u00ed strana obchodu\u2009\u2014\u2009Pokro\u010dil\u00e9<\/strong>. Velk\u00e1 \u010d\u00e1st Shopte\u0165\u00e1k\u016f&nbsp;nem\u00e1 na hlavn\u00ed str\u00e1nce nadpis H1 a&nbsp;popis. Tyto prvky se daj\u00ed vyu\u017e\u00edt&nbsp;k&nbsp;pokryt\u00ed kl\u00ed\u010dov\u00fdch slov \u201ce\u2011shop\u2009\u2014\u2009obor\u201d (nap\u0159\u00edklad e\u2011shop se sportovn\u00edmi pot\u0159ebami). D\u00e1le jsou u\u017eite\u010dn\u00e9 k&nbsp;zaji\u0161t\u011bn\u00ed viditelnosti e\u2011shopu.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159i nastaven\u00ed meta popisk\u016f&nbsp;u&nbsp;\u010dl\u00e1nk\u016f a&nbsp;kategori\u00ed, produkt\u016f, v\u00fdrobc\u016f a&nbsp;rubrik se vyplat\u00ed pou\u017e\u00edvat <strong>zna\u010dky<\/strong>.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Jak automatizovan\u011b vyplnit meta popisky pomoc\u00ed zna\u010dek?<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zna\u010dky je mo\u017en\u00e9 nadefinovat tak, \u017ee budou <strong>propisovat konkr\u00e9tn\u00ed nastaven\u00ed<\/strong>.&nbsp;K&nbsp;automatizaci meta popisu pot\u0159ebujeme takzvan\u00e9 zna\u010dky (\u0161ablony), pomoc\u00ed kter\u00fdch ur\u010d\u00edme, co p\u0159esn\u011b chceme zobrazit v&nbsp;<a href=\"https:\/\/www.besteto.cz\/seo-title\" target=\"_blank\" rel=\"noopener\">Title<\/a> a&nbsp;<a href=\"https:\/\/www.besteto.cz\/meta-description\" target=\"_blank\" rel=\"noopener\">Meta description<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Uk\u00e1\u017eeme si to&nbsp;na p\u0159\u00edkladu s&nbsp;<strong>Produkty<\/strong>. Pokud v&nbsp;sekci Produkty do kolonky N\u00e1zev zad\u00e1me&nbsp;(#PRODUCT_NAME#\u2009\u2014\u2009#WEBSITE_NAME#), tak se automaticky u&nbsp;ka\u017ed\u00e9ho produktu&nbsp;bude generovat<strong> n\u00e1zev produktu\u2009\u2014\u2009n\u00e1zev str\u00e1nky.<\/strong>&nbsp;V&nbsp;p\u0159\u00edpad\u011b, \u017ee u&nbsp;n\u011bkter\u00e9ho produktu budete cht\u00edt n\u00e1zev jin\u00fd, zad\u00e1te ho ru\u010dn\u011b.&nbsp;Toto&nbsp;nastaven\u00ed lze pou\u017e\u00edt u&nbsp;jak\u00e9koliv sekce.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>TIP!<\/strong><\/p><p>Aktu\u00e1ln\u00ed nastaven\u00ed Shoptetu m\u00e1 men\u0161\u00ed chybku. Pou\u017e\u00edv\u00e1 zna\u010dku, kter\u00e1 za\u0159\u00edd\u00ed, aby se do meta description (popisu) glob\u00e1ln\u011b propisoval Title.&nbsp;U&nbsp;kategori\u00ed to m\u00e1 za n\u00e1sledek, \u017ee v&nbsp;meta popisu jsou 1\u2009\u2013\u20094 slova, co\u017e je k&nbsp;ni\u010demu. \u0158e\u0161en\u00edm je doplnit nap\u0159\u00edklad univerz\u00e1ln\u00ed text s&nbsp;v\u00fdhodami e\u2011shopu.&nbsp;Do meta popisu p\u0159id\u00e1me zna\u010dku #TITLE# a&nbsp;za ni&nbsp;vyp\u00ed\u0161eme na\u0161e v\u00fdhody&nbsp;apod.&nbsp;<\/p><p>Nastaven\u00ed univerz\u00e1ln\u00edho textu by mohlo vypadat n\u011bjak takto:&nbsp; #TITLE# a&nbsp;dal\u0161\u00edch 700 produkt\u016f za super ceny najdete na na\u0161em e\u2011shopu, nav\u0161tivte n\u00e1s! V\u00fdsledek:&nbsp;Bluetooth sluch\u00e1tka a&nbsp;dal\u0161\u00edch 700 produkt\u016f za super ceny najdete na na\u0161em e\u2011shopu, nav\u0161tivte n\u00e1s!<\/p><\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Dal\u0161\u00ed zna\u010dky, kter\u00e9 lze vyu\u017e\u00edt:<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>n\u00e1zev projektu (<strong>#WEBSITE_NAME#<\/strong>);<\/li><li>n\u00e1zev str\u00e1nky (<strong>#TITLE#<\/strong>);<\/li><li>nadpis v&nbsp;menu (<strong>#LINK_TEXT#<\/strong>);<\/li><li>popisek str\u00e1nky (<strong>#DESCRIPTION#<\/strong>);<\/li><li>n\u00e1zev produktu (<strong>#PRODUCT_NAME#<\/strong>);<\/li><li>kr\u00e1tk\u00fd popisek u&nbsp;produktu (<strong>#SHORT_DESCRIPTION#<\/strong>);<\/li><li>v\u00fdrobce (<strong>#MANUFACTURER#<\/strong>);<\/li><li>filtr v\u00fdrobc\u016f (<strong>#MANUFACTURER_FILTER#<\/strong>)\u2009\u2014\u2009pokud m\u00e1te u&nbsp;kategorie nastaven\u00fd filtr v\u00fdrobc\u016f&nbsp;a&nbsp;jednoho v\u00fdrobce zvol\u00edte, propisuje se pr\u00e1v\u011b tento v\u00fdrobce;<\/li><li>popis kategorie (<strong>#DESCRIPTION#<\/strong>)\u2009\u2014\u2009plat\u00ed pouze pro pou\u017eit\u00ed v&nbsp;kategorii;<\/li><li>n\u00e1zev v\u00fdchoz\u00ed kategorie (<strong>#CATEGORY_TEXT#<\/strong>)\u2009\u2014\u2009plat\u00ed pouze p\u0159i pou\u017eit\u00ed v&nbsp;detailu produktu.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud m\u00e1te na e\u2011shopu <strong>p\u00e1r produkt\u016f<\/strong>, doporu\u010dujeme&nbsp;meta description <strong>vyplnit ru\u010dn\u011b<\/strong>. Nastaven\u00ed automatizace meta popisk\u016f pomoc\u00ed zna\u010dek se v\u00e1m ale vyplat\u00ed i&nbsp;v tomto p\u0159\u00edpad\u011b,&nbsp;proto\u017ee v\u00e1s zachr\u00e1n\u00ed, kdy\u017e n\u00e1hodou zapomenete meta popis u&nbsp;n\u011bkter\u00e9ho produktu vyplnit.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jestli\u017ee m\u00e1me na e\u2011shopu <strong>mnoho produkt\u016f nebo se aktu\u00e1ln\u00ed nab\u00eddka st\u00e1le roz\u0161i\u0159uje<\/strong>,&nbsp;je pro v\u00e1s pou\u017eit\u00ed&nbsp;zna\u010dkek&nbsp;nezbytn\u00e9. To ale neznamen\u00e1, \u017ee u&nbsp;jednotliv\u00fdch kategori\u00ed \u010di produkt\u016f nastaven\u00ed meta popisu nelze zm\u011bnit. Pr\u00e1v\u011b naopak,&nbsp;<strong>ru\u010dn\u00ed p\u0159eps\u00e1n\u00ed kategorie, \u010di produkt\u016f je nad\u0159azen\u00e9 glob\u00e1ln\u00edmu nastaven\u00ed<\/strong>. Z&nbsp;tohoto d\u016fvodu je pot\u0159eba si d\u00e1t pozor, aby p\u0159i ru\u010dn\u00ed \u00faprav\u011b&nbsp;nezmizelo n\u011bco d\u016fle\u017eit\u00e9ho (nap\u0159\u00edklad&nbsp;typick\u00fd n\u00e1zev dom\u00e9ny v&nbsp;Title).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Nastaven\u00ed struktury URL&nbsp;adres<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V administraci e\u2011shopu zvolte kartu <strong>Marketing<\/strong> (Obr.1), ve kter\u00e9 naleznete <strong>Z\u00e1kladn\u00ed SEO (Struktura adres (URL))<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zde si m\u016f\u017eete vybrat, jakou chcete zvolit strukturu URL adres u&nbsp;produkt\u016f, kategori\u00ed, str\u00e1nky a&nbsp;\u010dl\u00e1nk\u016f, rubriky a&nbsp;zna\u010dek.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jsme zast\u00e1nci&nbsp;<strong>krat\u0161\u00edch URL&nbsp;adres<\/strong>, proto bychom volili nastaven\u00ed tohoto typu:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><code>https:\/\/www.priklad.cz\/<strong>url-produktu<\/strong>\/<\/code><\/li><li><code>https:\/\/www.priklad.cz\/<strong>url-kategorie<\/strong>\/<\/code><\/li><li><code>https:\/\/www.priklad.cz\/<strong>url-stranky<\/strong>\/<\/code><\/li><li><code>https:\/\/www.priklad.cz\/<strong>url-rubriky<\/strong>\/<\/code><\/li><li><code>https:\/\/www.priklad.cz\/<strong>url-zna\u010dky<\/strong>\/<\/code><\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">V \u010dem je v\u00fdhoda kr\u00e1tk\u00e9&nbsp;URL adresy?<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Pokud bychom m\u011bli <strong>kr\u00e1tkou<\/strong> URL adresu:&nbsp;<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><code><em>https:\/\/www.priklad.cz\/bezdratova-sluchatka\/<\/em><\/code><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>a rozhodli se ji p\u0159ejmenovat na:&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><code><em>https:\/\/www.priklad.cz\/bezdratova-sluchatka-bluetooth\/<\/em><\/code>&nbsp;,<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>sta\u010d\u00ed pouze <strong>1x p\u0159esm\u011brovat<\/strong> starou URL&nbsp;na novou.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">U&nbsp;<strong>dlouh\u00e9&nbsp;<\/strong>URL&nbsp;adresy:<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em><code>https:\/\/www.priklad.cz\/bezdratova-sluchatka\/nazev-produktu-301)<\/code><\/em>,<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>kterou p\u0159ejmenujeme na:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em><code>https:\/\/www.priklad.cz\/bezdratova-sluchatka-bluetooth<\/code><\/em>&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>nastane probl\u00e9m, proto\u017ee se zm\u011bn\u00ed URL adresa tak\u00e9&nbsp;u&nbsp;produkt\u016f. Jestli\u017ee kategorie bezdr\u00e1tov\u00fdch bluetooth sluch\u00e1tek obsahuje 100 produkt\u016f, mus\u00edte prov\u00e9st <strong>100x p\u0159esm\u011brov\u00e1n\u00ed<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Nastaven\u00ed p\u0159esm\u011brov\u00e1n\u00ed URL&nbsp;adres<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V administraci e\u2011shopu zvolte kartu <strong>Marketing<\/strong> (Obr. 1), ve kter\u00e9 naleznete <strong>Z\u00e1kladn\u00ed SEO (p\u0159esm\u011brov\u00e1n\u00ed adres(URL))<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zde uk\u00e1\u017eeme, jak nastavit spr\u00e1vn\u011b p\u0159esm\u011brov\u00e1n\u00ed, abyste p\u0159ede\u0161li <a href=\"https:\/\/www.besteto.cz\/co-znamena-error-404\" target=\"_blank\" rel=\"noopener\">chyb\u011b 404<\/a>, nebo ji opravili.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/shoptet2.png\" alt><figcaption>Obr. 2&nbsp;Nastaven\u00ed p\u0159esm\u011brov\u00e1n\u00ed URL adres pro e\u2011shop v&nbsp;Shoptetu<\/figcaption><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Na Obr. 2&nbsp;m\u016f\u017eeme vid\u011bt&nbsp;kolonku <strong>Typ p\u0159esm\u011brov\u00e1n\u00ed.<\/strong>&nbsp;Ta obsahuje dvoj\u00ed p\u0159esm\u011brov\u00e1n\u00ed:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>P\u0159esm\u011brov\u00e1n\u00ed 301<\/strong>&nbsp;pou\u017e\u00edv\u00e1me, pokud chceme starou URL&nbsp;permanentn\u011b p\u0159esm\u011brovat na URL&nbsp;adresu novou.<\/li><li><strong>P\u0159esm\u011brov\u00e1n\u00ed 302<\/strong>&nbsp;se pou\u017e\u00edv\u00e1, pokud m\u00e1me na e\u2011shopu n\u011bjak\u00e9 sezonn\u00ed akce&nbsp;apod.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Vyberte si typ p\u0159esm\u011brov\u00e1n\u00ed&nbsp;a&nbsp;klikn\u011bte na tla\u010d\u00edtko <strong>P\u0159idat<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/shoptetpresmerovani.png\" alt><figcaption>Obr. 3: Detailn\u00ed informace k&nbsp;nastaven\u00ed p\u0159esm\u011brov\u00e1n\u00ed URL adresy e\u2011shopu v&nbsp;Shoptetu<\/figcaption><\/figure><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pak v\u00e1m jen zb\u00fdv\u00e1 nastavit odkud kam vede p\u0159esm\u011brov\u00e1n\u00ed (Obr.&nbsp;3).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Do pole <strong>Z&nbsp;adresy (URL)<\/strong> zad\u00e1te p\u016fvodn\u00ed URL adresu, kterou pl\u00e1nujete p\u0159esm\u011brovat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Do pole <strong>Na adresu (URL)<\/strong> zad\u00e1te URL adresu novou, na kterou chcete, aby se p\u016fvodn\u00ed p\u0159esm\u011brovala.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud se chcete dozv\u011bd\u011bt v\u00edce, napsali jsme cel\u00fd <a href=\"https:\/\/www.besteto.cz\/seo-presmerovani-301\" target=\"_blank\" rel=\"noopener\">\u010dl\u00e1nek o&nbsp;p\u0159esm\u011brov\u00e1n\u00ed 301<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Nastaven\u00ed p\u0159esm\u011brov\u00e1n\u00ed dom\u00e9n<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V administraci e\u2011shopu zvolte kartu <strong>Marketing<\/strong> (Obr. 1), ve kter\u00e9 naleznete <strong>Z\u00e1kladn\u00ed SEO (P\u0159esm\u011brov\u00e1n\u00ed dom\u00e9n)<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nej\u010dast\u011bji se takov\u00e9 p\u0159esm\u011brov\u00e1n\u00ed pou\u017e\u00edv\u00e1, kdy\u017e <strong>m\u011bn\u00edte dom\u00e9nu, na kter\u00e9 b\u011b\u017e\u00ed v\u00e1\u0161 eshop<\/strong>. Jak takov\u00e9 p\u0159esm\u011brov\u00e1n\u00ed prov\u00e9st naleznete v&nbsp;<a href=\"https:\/\/podpora.shoptet.cz\/hc\/cs\/articles\/360003161231-P%C5%99esm%C4%9Brov%C3%A1n%C3%AD-dom%C3%A9n\" target=\"_blank\" rel=\"noopener\">\u010dl\u00e1nku od&nbsp; Shoptetu o&nbsp;p\u0159esm\u011brov\u00e1n\u00ed dom\u00e9n<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">V\u00edce SEO vychyt\u00e1vek na individu\u00e1ln\u00edm workshopu<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Spole\u010dn\u011b jsme pro\u0161li cel\u00e9 nastaven\u00ed e\u2011shopu na Shoptetu z&nbsp;hlediska z\u00e1kladn\u00edho SEO. Po glob\u00e1ln\u00edm nastaven\u00ed doporu\u010dujeme proj\u00edt tak\u00e9 <a href=\"https:\/\/www.besteto.cz\/seo-shoptet-kategorie-produkty\" target=\"_blank\" rel=\"noopener\">nastaven\u00ed SEO u&nbsp;jednotliv\u00fdch kategori\u00ed a&nbsp;produkt\u016f<\/a>. Jestli nechcete, aby v\u00e1m utekl, <a href=\"https:\/\/www.besteto.cz\/newsletter\" target=\"_blank\" rel=\"noopener\">p\u0159ihlaste se k&nbsp;odb\u011bru BESTETO zpravodaje<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud se na SEO nastaven\u00ed pro Shoptet chcete pod\u00edvat v\u00edce do hloubky, objednejte si&nbsp;<a href=\"https:\/\/www.besteto.cz\/skoleni\/seo\/individualni\" target=\"_blank\" rel=\"noopener\">individu\u00e1ln\u00ed workshop<\/a>.&nbsp;N\u00e1\u0161 SEO t\u00fdm s&nbsp;v\u00e1mi projde podstatn\u00e9 \u010d\u00e1sti v&nbsp;administraci nebo v\u00e1s nau\u010d\u00ed, jak naj\u00edt a&nbsp;vyu\u017e\u00edt data o&nbsp;konkurenci. V&nbsp;p\u0159\u00edpad\u011b, \u017ee m\u00e1te specifick\u00fd po\u017eadavek, <a href=\"mailto:marie.krckova@besteto.cz?subject=SEO%20%C5%A1kolen%C3%AD%20na%20m%C3%ADru\">napi\u0161te<\/a>&nbsp;a&nbsp;p\u0159iprav\u00edme v\u00e1m \u0161kolen\u00ed na m\u00edru, online.<\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nov\u00e9 e-shopy na Shoptetu p\u0159ib\u00fdvaj\u00ed dvojn\u00e1sobn\u00fdm tempem. Jestli pat\u0159\u00edte do arm\u00e1dy Shopte\u0165\u00e1k\u016f, pom\u016f\u017eeme v\u00e1m se z\u00e1kladn\u00edm nastaven\u00edm SEO.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[281],"tags":[116,123],"class_list":["post-4586","post","type-post","status-publish","format-standard","hentry","category-seo","tag-seo","tag-shoptet"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4586"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4586"}],"version-history":[{"count":2,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4586\/revisions"}],"predecessor-version":[{"id":12587,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4586\/revisions\/12587"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}