{"id":4604,"date":"2020-03-11T15:32:00","date_gmt":"2020-03-11T14:32:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/ppc-na-stojaka-15-ve-velkem-report\/"},"modified":"2025-03-11T11:09:34","modified_gmt":"2025-03-11T10:09:34","slug":"ppc-na-stojaka-15-ve-velkem-report","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/ppc-na-stojaka-15-ve-velkem-report\/","title":{"rendered":"PPC na stoj\u00e1ka #15: P\u0159i\u0161li jsme konverz\u00edm na kloub + prezentace"},"content":{"rendered":"
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Ne jeden, ale rovnou osm <\/strong>state\u010dn\u00fdch sp\u00edkr\u016f. 335 minut<\/strong> p\u0159edn\u00e1\u0161ek, workshop\u016f a diskuz\u00ed. Mnoho k\u00e1v a je\u0161t\u011b v\u00edce piv. Jedno t\u00e9ma<\/strong>, kter\u00e9 p\u0159il\u00e1kalo do prostoru klubu Alterna t\u00e9m\u011b\u0159 osmdes\u00e1t PPC nad\u0161enc\u016f<\/strong>. Takov\u00e9 bylo patn\u00e1ct\u00e9 PPC na stoj\u00e1ka.<\/p>\n <\/div>\n <\/div>\n\n\n

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\u017de jste tuto super akci pro\u0161vihli? Pod\u00edvejte se alespo\u0148 na ochutn\u00e1vku prezentac\u00ed<\/strong>, kter\u00e9 si sp\u00edk\u0159i p\u0159ipravili, p\u0159e\u010dt\u011bte si report a p\u0159\u00ed\u0161t\u011b se nezapome\u0148te v\u010das p\u0159ihl\u00e1sit<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

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T\u0159i, dva, jedna, start!<\/h2>\n <\/div>\n <\/div>\n\n\n
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Na velkou akci jsme se museli po\u0159\u00e1dn\u011b p\u0159ipravit. Se\u0161li jsme se proto hodinku p\u0159ed za\u010d\u00e1tkem a nachystali v\u0161echno, co bylo pot\u0159eba \u2013 od program\u016f a prezen\u010dn\u00edch listin a\u017e po cedule, kter\u00e9 \u00fa\u010dastn\u00edk\u016fm usnadnily orientaci v prostoru klubu Alterna<\/strong>. PPC na stoj\u00e1ka se tam toti\u017e konalo \u00fapln\u011b poprv\u00e9. Boj s izolepou jsme \u00fasp\u011b\u0161n\u011b zvl\u00e1dli a v 8:30<\/strong> jsme ji\u017e mohli p\u0159iv\u00edtat prvn\u00ed nedo\u010dkav\u00e9 n\u00e1v\u0161t\u011bvn\u00edky. Ka\u017ed\u00fd dostal jmenovku, abychom se poznali. Potom byl \u010das je\u0161t\u011b na jednu rychlou rann\u00ed k\u00e1vu<\/strong> p\u0159ed za\u010d\u00e1tkem p\u0159edn\u00e1\u0161ek. S\u00e1l se za\u010dal plnit od zadn\u00edch \u0159ad a n\u011bkte\u0159\u00ed dokonce zvolili strategick\u00e1 m\u00edsta na stan\u00ed (u baru.)<\/p>\n <\/div>\n <\/div>\n\n\n

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Kdo p\u0159i\u0161el v\u010das, stihl se zapsat na workshopy s omezenou kapacitou.<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
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Patn\u00e1ct\u00e9 PPC na stoj\u00e1ka zah\u00e1jila Maru\u0161ka s Tomem. Pro za\u010d\u00e1tek jsme museli ozn\u00e1mit mal\u00e9 zm\u011bny v programu<\/strong> \u2013 n\u011bkolik sp\u00edkr\u016f skolila nemoc, ale \u00fa\u010dastn\u00edci o zaj\u00edmav\u00fd program nep\u0159i\u0161li. Jednu z p\u0159edn\u00e1\u0161ek pak nahradila na z\u00e1v\u011br panelov\u00e1 diskuze<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Mat\u011bj Kone\u010dn\u00fd: V online jde p\u0159ece v\u0161e do punt\u00edku zm\u011b\u0159it. Ale co realita?<\/h3>\n <\/div>\n <\/div>\n\n\n
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Jako prvn\u00ed se na p\u00f3diu p\u0159edstavil Mat\u011bj z agentury Optimio<\/a><\/strong>. Mluvil o tom, co v\u0161e se d\u00e1 a ned\u00e1 v online marketingu m\u011b\u0159it. P\u0159i\u0161la \u0159e\u010d i na to, jak jsou u\u017eite\u010dn\u00e9 statistiky<\/strong> a jak\u00e9 informace k nim m\u016f\u017ee p\u0159idat klient.<\/p>\n <\/div>\n <\/div>\n\n\n

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\n \nhttps:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/DWoOK2uo5YLpIG<\/a>\n <\/div>\n <\/div>\n\n\n
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Petra Pac\u00e1kov\u00e1: Automatizace PPC kampan\u00ed pro cestovky<\/h3>\n <\/div>\n <\/div>\n\n\n
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Mat\u011bje vyst\u0159\u00eddala u mikrofonu Petra z PPC Bee<\/a><\/strong>. Na n\u011bkolika p\u0159\u00edkladech uk\u00e1zala, \u017ee cestovky jsou v PPC nap\u0159ed a um\u00ed se p\u0159izp\u016fsobit prom\u011bnliv\u00e9 situaci na trhu. Petra p\u0159edstavila tak\u00e9 mo\u017enosti automatizace<\/strong>, kter\u00e9 PPC\u010dka\u0159\u016fm um\u00ed uspo\u0159it mnoho \u010dasu i pr\u00e1ce. M\u016f\u017eete si proj\u00edt prezentaci, nebo si p\u0159e\u010d\u00edst \u010dl\u00e1nek, kter\u00fd vy\u0161el na PPC Bee blogu<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

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\n \nhttps:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/8Wl87rM0AO7vun<\/a>\n <\/div>\n <\/div>\n\n\n
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Workshopy pln\u00e9 p\u0159\u00edpadovek, \u010d\u00edsel a zku\u0161enost\u00ed<\/h2>\n <\/div>\n <\/div>\n\n\n
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B\u011bhem p\u0159edn\u00e1\u0161ek men\u0161\u00ed skupinky poslucha\u010d\u016f na\u010derpaly informace a n\u00e1pady na workshopech<\/strong>. Ty se odehr\u00e1valy v men\u0161\u00edm prostoru klubu A2, kde m\u011bli \u00fa\u010dastn\u00edci v\u00edce \u010dasu na ot\u00e1zky i sd\u00edlen\u00ed zku\u0161enost\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

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Svoji workshopovou premi\u00e9ru si na workshop stage st\u0159ihla Jan\u010da Kom\u00e1rkov\u00e1<\/strong>. Pov\u00eddala o tom, jak si poradit s optimalizac\u00ed kampan\u00ed, pro kter\u00e9 m\u00e1me m\u00e1lo dat nebo omezen\u00fd rozpo\u010det.<\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

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Jana p\u0159edstavila n\u011bkolik p\u0159\u00edpadovek, kter\u00e9 zaujaly zaj\u00edmav\u00fdmi \u010d\u00edsly.<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
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Petra Pac\u00e1kov\u00e1 po sv\u00e9 p\u0159edn\u00e1\u0161ce je\u0161t\u011b zasko\u010dila za sv\u00e9ho nemocn\u00e9ho kolegu Adama Va\u0161endu na workshop stage, kde mluvila o zefektivn\u011bn\u00ed kampan\u00ed pomoc\u00ed PPC Bee<\/a><\/strong>. P\u0159edvedla, jak si s vyu\u017eit\u00edm tohoto n\u00e1stroje poradit s automatizac\u00ed, i kdy\u017e ob\u010das naraz\u00edte na probl\u00e9my.<\/p>\n <\/div>\n <\/div>\n\n\n

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Workshopy byly pro PPC na stoj\u00e1ka novinkou, p\u0159esto zaujaly v\u00edce ne\u017e \u010dty\u0159icet lid\u00ed.<\/strong> Jme r\u00e1di, \u017ee jste se do nich zapojili!<\/p>\n <\/div>\n <\/div>\n\n\n

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Zp\u00e1tky na hlavn\u00ed stage\u2009\u2014\u2009a potom hur\u00e1 na ob\u011bd<\/h2>\n <\/div>\n <\/div>\n\n\n
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Program v hlavn\u00edm s\u00e1le pokra\u010doval i b\u011bhem workshop\u016f. P\u0159edn\u00e1\u0161ky jsme v\u0161em \u00fa\u010dastn\u00edk\u016fm nahr\u00e1li, tak\u017ee \u00fa\u010dastn\u00edci nemuseli m\u00edt strach, \u017ee by o zaj\u00edmavosti ze sv\u011bta PPC p\u0159i\u0161li. <\/p>\n <\/div>\n <\/div>\n\n\n

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Jan Po\u0159\u00edzek: Jak d\u011bl\u00e1me PPC pro glob\u00e1ln\u00ed SaaS projekt<\/h3>\n <\/div>\n <\/div>\n\n\n
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P\u0159ed ob\u011bdem se na hlavn\u00ed p\u0159edn\u00e1\u0161kov\u00e9 stage p\u0159edstavil je\u0161t\u011b Honza za Survio<\/a>. P\u0159i\u0161el bez posily, ale t\u00e9ma zvl\u00e1dl na jedni\u010dku. Mluvil o tom, \u017ee vhodn\u011b zvolen\u00e9 marketingov\u00e9 kampan\u011b mohou klienty nejen p\u0159iv\u00e9st, ale i udr\u017eet.<\/strong> I kdy\u017e je to n\u011bkdy t\u011b\u017ek\u00e9. Honza se tak\u00e9 rozpov\u00eddal o tom, jak n\u00e1ro\u010dn\u00e9 je koordinovat PPC kampan\u011b u projektu s glob\u00e1ln\u00edm rozsahem.<\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

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\u201eSurvio vyu\u017e\u00edv\u00e1 PPC kampan\u011b v \u0161estn\u00e1cti jazyc\u00edch. I to se d\u00e1 zvl\u00e1dat.\u201c<\/i><\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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\n \nhttps:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/1LSMk3j15IMyYq<\/a>\n <\/div>\n <\/div>\n\n\n
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Ladislav Vitou\u0161: Jak pomoc\u00ed \u010d\u00e1ste\u010dn\u00fdch konverz\u00ed optimalizovat v\u00fdkon kampan\u00ed a z\u00e1rove\u0148 m\u00edt odpov\u00eddaj\u00edc\u00ed data o zisku<\/h3>\n <\/div>\n <\/div>\n\n\n
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Po pauze na ob\u011bd se publiku p\u0159edstavil freelancer L\u00e1\u010fa<\/a>. S vyu\u017eit\u00edm netradi\u010dn\u00edho p\u0159\u00edb\u011bhu a pov\u00edd\u00e1n\u00ed o dra\u010d\u00edm doup\u011bti se pod\u011blil o sv\u00e9 za\u010d\u00e1tky v PPC, kter\u00e9 nebyly v\u017edy jednoduch\u00e9. Potom p\u0159edstavil zaj\u00edmavou p\u0159\u00edpadovku z oblasti slo\u017eit\u00e9ho trhu s nemovitostmi<\/strong> a na z\u00e1v\u011br povzbudil v\u0161echny, kte\u0159\u00ed zam\u00fd\u0161l\u00ed jednou pracovat stejn\u011b jako on z domu v papu\u010d\u00edch.<\/p>\n <\/div>\n <\/div>\n\n\n

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\n \nhttps:\/\/www.slideshare.net\/slideshow\/embed_code\/key\/4Ccmu2qca5HpyK<\/a>\n <\/div>\n <\/div>\n\n\n
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David Pol\u00e1\u0161ek: Slun\u00ed\u010dkov\u00e9 konverze<\/h3>\n <\/div>\n <\/div>\n\n\n
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P\u0159edn\u00e1\u0161ka Davida z Po\u0161ty bez hranic<\/a> doslova ladila s po\u010das\u00edm, kter\u00e9 na PCC na stoj\u00e1ka kr\u00e1sn\u011b vy\u0161lo. Slun\u00ed\u010dko bylo venku i uvnit\u0159, proto\u017ee se rozhodl mluvit o konverz\u00edch-nekonverz\u00edch a reportov\u00e1n\u00ed-nereportov\u00e1n\u00ed. Zkr\u00e1tka o tom, \u017ee m\u016f\u017eete klientovi reportovat i tak, \u017ee v\u0161echno vypad\u00e1 st\u00e1le par\u00e1dn\u011b<\/strong>, p\u0159esto\u017ee realita je \u00fapln\u011b jin\u00e1. Klientovi t\u00edm ale obvykle zp\u016fsob\u00edte v\u00edce probl\u00e9m\u016f ne\u017e u\u017eitku.<\/p>\n <\/div>\n <\/div>\n\n\n

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Na z\u00e1v\u011br p\u0159edn\u00e1\u0161ky je\u0161t\u011b nesm\u00edme zapomenout na dotazy.<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
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David se krom\u011b toho rozpov\u00eddal tak\u00e9 o odli\u0161nostech, jak\u00e9 v online marketingu vy\u017eaduje logistick\u00e1 firma.<\/strong> Z\u00e1le\u017e\u00ed toti\u017e i na detailech, kter\u00e9 by v\u00e1s mo\u017en\u00e1 nenapadly.<\/p>\n <\/div>\n <\/div>\n\n\n

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Mat\u011bj Nos\u00e1l: Mobiln\u00ed aplikace a hry\u2009\u2014\u2009instalace, retence, konverze, LTV<\/h3>\n <\/div>\n <\/div>\n\n\n
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P\u0159ekvapen\u00edm na z\u00e1v\u011br p\u0159edn\u00e1\u0161kov\u00e9 \u010d\u00e1sti dne byl Mat\u011bj z hern\u00edho v\u00fdvoj\u00e1\u0159sk\u00e9ho studia Geewa<\/a>. Od t\u00e9matu PPC kampan\u00ed odsko\u010dil k vypr\u00e1v\u011bn\u00ed o marketingu pro mobiln\u00ed aplikace.<\/strong> Nejd\u0159\u00edve p\u0159esv\u011bd\u010dil lidi v s\u00e1le, aby si st\u00e1hli mobiln\u00ed hru Smashing four, pr\u00fd kdyby jeho p\u0159edn\u00e1\u0161ka byla moc nudn\u00e1. Potom se pustil do pov\u00edd\u00e1n\u00ed o hr\u00e1ch i hr\u00e1\u010d\u00edch, kter\u00e9 publikum zaujalo natolik, \u017ee rozpt\u00fdlen\u00ed zaru\u010den\u011b nebylo pot\u0159eba. Mat\u011bj mimo jin\u00e9 mluvil o vlastn\u00edch zku\u0161enostech s Google play a App store. Zm\u00ednil, \u017ee vyd\u011bl\u00e1vat mus\u00ed i free to play<\/i> hry. Prozradil, jak spr\u00e1vn\u011b nastavit ceny aplikac\u00ed a p\u0159itom nep\u0159ij\u00edt o u\u017eivatele.<\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

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Ot\u00e1zky a odpov\u011bdi<\/h2>\n <\/div>\n <\/div>\n\n\n
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Na \u00fapln\u00fd konec jsme si je\u0161t\u011b na skok pozvali v\u0161echny sp\u00edkry z cel\u00e9ho dne k panelov\u00e9 diskuzi, aby si popov\u00eddali s PPC specialistou Luk\u00e1\u0161em Kenjou. V\u0161ichni tak m\u011bli je\u0161t\u011b jednu mo\u017enost d\u00e1le rozv\u00edjet t\u00e9ma konverz\u00ed<\/strong>, doplnit sv\u00e9 p\u0159edn\u00e1\u0161ky a zodpov\u011bd\u011bt ot\u00e1zky koleg\u016f i \u00fa\u010dastn\u00edk\u016f.<\/p>\n <\/div>\n <\/div>\n\n\n

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Po panelov\u00e9 diskuzi u\u017e n\u00e1sledoval turnaj ve fotb\u00e1lku<\/strong> a spole\u010dn\u00e9 pov\u00edd\u00e1n\u00ed u piva nad t\u00e9maty na\u0165uknut\u00fdmi b\u011bhem p\u0159edn\u00e1\u0161ek. A pov\u00edd\u00e1n\u00ed pak pokra\u010dovalo a\u017e do ve\u010dern\u00edch hodin.<\/p>\n <\/div>\n <\/div>\n\n\n

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D\u00edky za to, \u017ee jste byli s n\u00e1mi! <\/p>\n <\/div>\n <\/div>\n\n\n

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\"Prvn\u00ed<\/figure>\n <\/div>\n <\/div>\n\n\n
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\"Prostory<\/figure>\n <\/div>\n <\/div>\n\n\n
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\"M\u00e1te<\/figure>\n <\/div>\n <\/div>\n\n\n
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\"Rann\u00ed<\/figure>\n <\/div>\n <\/div>\n\n\n
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\"I<\/figure>\n <\/div>\n <\/div>\n<\/figure>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Poj\u010fte se s n\u00e1mi ohl\u00e9dnout za dnem, kter\u00fd byl v\u011bnovan\u00fd PPC\u010dk\u00e1m, kampan\u00edm i online marketingu v\u0161eho druhu.<\/p>\n","protected":false},"author":5,"featured_media":4605,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[285],"tags":[128,77,103,104],"class_list":["post-4604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ostatni","tag-skoleni-a-workshopy","tag-konverze","tag-ppc-stojaka","tag-ppc"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4604"}],"version-history":[{"count":3,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4604\/revisions"}],"predecessor-version":[{"id":16853,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4604\/revisions\/16853"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4605"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}