{"id":4649,"date":"2019-12-19T13:30:00","date_gmt":"2019-12-19T12:30:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/ohlednuti-za-rokem-2019\/"},"modified":"2021-09-21T10:27:44","modified_gmt":"2021-09-21T08:27:44","slug":"ohlednuti-za-rokem-2019","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/ohlednuti-za-rokem-2019\/","title":{"rendered":"Rok 2019 pozp\u00e1tku: P\u0159idejte se k na\u0161emu v\u00fdletu do minulosti"},"content":{"rendered":"
\n
\n \n

Na konci roku r\u00e1di vzpom\u00edn\u00e1me na to, co se n\u00e1m b\u011bhem n\u011bj poda\u0159ilo. Jestli v\u00e1m nevad\u00ed trocha samochv\u00e1ly, r\u00e1di v\u00e1m p\u0159ipomeneme ty NEJ momenty<\/strong>. Byli jste u nich s n\u00e1mi?<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Prosinec<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Uteklo to, ani nev\u00edme jak. B\u011bhem prosince jsme ud\u011blali Mikul\u00e1\u0161skou bes\u00eddku<\/strong> pro d\u011bti, na Brusl\u00e1ku nat\u00e1\u010deli v\u00e1no\u010dn\u00ed p\u0159\u00e1n\u00ed<\/a> a nechyb\u011bl v\u00e1no\u010dn\u00ed ve\u010d\u00edrek<\/strong>. Letos byl nejlep\u0161\u00ed, proto\u017ee jsme si kost\u00fdmy vyp\u016fj\u010dili ze sk\u0159\u00edn\u00ed na\u0161ich rodi\u010d\u016f. Jak n\u00e1m slu\u0161ely osmdes\u00e1tkov\u00e9 outfity se m\u016f\u017eete mrknout na Facebooku BESTETO<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Listopad<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

\u010c\u00edm \u0161\u00edlen\u011bj\u0161\u00ed pono\u017eky, t\u00edm lep\u0161\u00ed! Poka\u017ed\u00e9 n\u00e1m ud\u011bl\u00e1 radost, kdy\u017e m\u016f\u017eeme vyt\u00e1hnout na\u0161e nejlep\u0161\u00ed kousky a pochlubit se. Leto\u0161n\u00ed v\u00edt\u011b\u017e Pono\u017ekov\u00e9ho dne<\/strong> byl jednozna\u010dn\u011b Patrick a jeho Donald Trump. \"laugh\" Jestli v\u00e1s bav\u00ed nakukovat k n\u00e1m do kancel\u00e1\u0159e, za\u010dn\u011bte sledovat Instagram @besteto_marketing<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

\u0158\u00edjen<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Copy holky jely na v\u00fdlet do Prahy, kde se konal des\u00e1t\u00fd ro\u010dn\u00edk konference CopyCamp<\/a><\/strong>, ze kter\u00e9ho si dovezly kn\u00ed\u017eku Jak na s\u00edt\u011b podepsanou Eli\u0161kou Vyhn\u00e1nkovou a Michelle Losekoot. <\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Z\u00e1\u0159\u00ed<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Na ShopCamp<\/strong><\/a> jsme tentokr\u00e1t nevezli st\u00e1nek, ale Nik\u010da si p\u0159ipravila workshop o soci\u00e1ln\u00edch s\u00edt\u00edch, na kter\u00e9m bylo hned po spu\u0161t\u011bn\u00ed registrac\u00ed plno.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Srpen<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

V srpnu jsme vypustili prvn\u00ed d\u00edl zbrusu nov\u00e9ho podcastu Oran\u017e\u00e1da<\/strong>. K dne\u0161n\u00edmu dni jsme p\u0159idali \u010dtrn\u00e1ctou (leto\u0161n\u00ed posledn\u00ed) epizodu\u2009\u2014\u2009najdete ji na konci \u010dl\u00e1nku. Oran\u017e\u00e1du<\/a> odeb\u00edrejte na Spotify<\/a>, SoundCloudu<\/a>, Apple Podcastech<\/a>, Google Podcastech<\/a> a v\u0161ude jinde, kde na ni naraz\u00edte.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

\u010cervenec<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Testovali jsme PPC Bee<\/strong> a o svoje prvn\u00ed dojmy se PPC t\u00fdm pod\u011blil na blogu. \u017de jste o n\u00e1stroji je\u0161t\u011b nesly\u0161eli? To je velk\u00e1 \u0161koda, proto\u017ee se d\u00edky n\u011bmu tvorba produktov\u00fdch inzer\u00e1tu zkr\u00e1t\u00ed na p\u00e1r minut<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

\u010cerven<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Nekonference se pl\u00e1novala u\u017e od ledna a my jsme si p\u0159\u00e1li, aby v\u0161echno klaplo na 100 %. Na p\u00f3diu se vyst\u0159\u00eddalo 7 sp\u00edkr\u016f s p\u0159edn\u00e1\u0161kou o jejich failech<\/strong>. Te\u010f u\u017e zase za\u010d\u00edn\u00e1me p\u0159em\u00fd\u0161let, jak\u00e9 t\u00e9ma vybereme pro Nekonferenci 2020<\/strong>. Do t\u00e9 doby si m\u016f\u017eete p\u0159ipomenout leto\u0161n\u00ed ro\u010dn\u00edk<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Kv\u011bten<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Volejte sl\u00e1va a t\u0159i dny se radujte! Na Slovensku spustili mo\u017enost vytv\u00e1\u0159et Google Shopping kampan\u011b<\/strong>. Jan\u010da pro v\u00e1s chyst\u00e1 v roce 2020 pokra\u010dov\u00e1n\u00ed jej\u00edho \u010dl\u00e1nku<\/a> o tom, kde se j\u00ed s kampan\u011bmi da\u0159\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Duben<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Newsfeed Day<\/strong> je jedin\u00e1 konference v\u00fdkonnostn\u00edho Facebook marketingu v \u010cR post\u0159ehy z p\u0159edn\u00e1\u0161ek. Vyrazili na ni Patrik s Jan\u010dou a dovezli si nov\u00e9 tipy pro tvorbu kampan\u00ed<\/a> pro klienty.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

B\u0159ezen<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Den v kancel\u00e1\u0159i jsme vym\u011bnili za svah<\/strong>. Vyrazili jsme tu\u017eit kolektiv do SKI are\u00e1lu Harus\u00e1k. N\u011bkte\u0159\u00ed z n\u00e1s st\u00e1li na prkn\u011b poprv\u00e9 a sv\u011bte div se, p\u0159e\u017eili ve zdrav\u00ed. Tento den ur\u010dit\u011b pat\u0159\u00ed k t\u011bm, na kter\u00e9 za cel\u00fd rok nejrad\u011bji vzpom\u00edn\u00e1me.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

\u00danor<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Uspo\u0159\u00e1dali jsme PPC na stoj\u00e1ka #12<\/strong> s Michalem Kruti\u0161em<\/a>, kter\u00fd mluvil o \u0159\u00edzen\u00ed marketingov\u00fdch projekt\u016f. A koho zaj\u00edmal sp\u00ed\u0161 Shoptet ne\u017e PPC\u010dka, dorazil na \u0161kolen\u00ed o tomto e\u2011shopov\u00e9m \u0159e\u0161en\u00ed, kter\u00e9 si vzal na povel n\u00e1\u0161 Kuba.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Leden<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Sbalili jsme sv\u00fdch p\u00e1r \u0161vestek a odjeli do Prahy<\/strong>. \u0158e\u010d je o Reshoperu<\/a>, na kter\u00fd jsme v lednu vyrazili i s na\u0161\u00edm oran\u017eov\u00fdm BESTETO st\u00e1nkem. Vedli jsme tu spoustu marketingov\u00fdch konzultac\u00ed s e\u2011shopa\u0159i. Douf\u00e1me, \u017ee ro\u010dn\u00edk 2020<\/a> se taky povede na jedni\u010dku.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Jestli nechcete p\u0159ij\u00edt o nic z toho, co pl\u00e1nujeme na p\u0159\u00ed\u0161t\u00ed rok, \u0159ekn\u011bte si o n\u00e1\u0161 newsletter<\/a>. R\u00e1di v\u00e1m ho po\u0161leme :)<\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

V\u00e1no\u010dn\u00ed podcastov\u00fd speci\u00e1l<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Ve v\u00e1no\u010dn\u00edm speci\u00e1lu jsme na sebe prozradili na\u0161e faily, dozv\u00edte se, jak vypadaj\u00ed V\u00e1noce, jak\u00e9 dr\u017e\u00edme za tradice a co se n\u00e1m letos povedlo.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n