{"id":4679,"date":"2019-11-06T09:15:00","date_gmt":"2019-11-06T08:15:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/meta-description\/"},"modified":"2022-11-30T15:22:13","modified_gmt":"2022-11-30T14:22:13","slug":"meta-description","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/meta-description\/","title":{"rendered":"Meta Description: jak m\u00e1 b\u00fdt dlouh\u00fd a jak vypadat?"},"content":{"rendered":"
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Dnes m\u00e1me v pl\u00e1nu zam\u011b\u0159it se na meta description<\/strong>. U\u017e jste se o n\u011bm n\u011bco mohli dozv\u011bd\u011bt v \u010dl\u00e1nku Jak\u00e1 kl\u00ed\u010dov\u00e1 slova pou\u017e\u00edt a kam je na va\u0161em webu um\u00edstit<\/a>. Spolu se na n\u011bj pod\u00edv\u00e1me v\u00edce dopodrobna. <\/p>\n <\/div>\n <\/div>\n\n\n

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Co je to vlastn\u011b meta description? Meta description ( = kr\u00e1tk\u00fd \u00faryvek textu) je popis str\u00e1nky<\/strong>, kter\u00fd se zobrazuje ve v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed (Obr. 1). Pom\u00e1h\u00e1 hledaj\u00edc\u00edmu u\u017eivateli se rozhodnout kter\u00fd web\/\u200be\u2011shop nav\u0161t\u00edvit.<\/p>\n <\/div>\n <\/div>\n\n\n

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Obr. 1: Meta description ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
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Nach\u00e1z\u00ed se v HTML k\u00f3du str\u00e1nky v sekci head a vypad\u00e1 n\u011bjak takto: <\/p>\n <\/div>\n <\/div>\n\n\n

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<head><\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

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<<\/strong>meta name= \u201cdescription\u201d content = \u201cZ\u00edskejte v\u00fdkonov\u00fd marketing pro sv\u016fj e\u2011shop za rozumnou cenu. Jsme v\u00e1m k dispozici na kontaktech\u2026.\u201d \/><\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

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<head\/\u200b><\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

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Pro\u010d je meta description d\u016fle\u017eit\u00fd?<\/h2>\n <\/div>\n <\/div>\n\n\n
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1. Zvy\u0161uje m\u00edru prokliku a n\u00e1v\u0161t\u011bvy z organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed<\/h3>\n <\/div>\n <\/div>\n\n\n
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P\u0159edstavte si, \u017ee hled\u00e1te nap\u0159\u00edklad zimn\u00ed boty a do vyhled\u00e1va\u010de tuto fr\u00e1zi nap\u00ed\u0161ete. Vyhled\u00e1va\u010de v\u00e1m nab\u00eddnou v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed (SERP), kter\u00e9 jsou \u0159azeny podle relevance k vyhled\u00e1vac\u00edmu dotazu (Obr. 2).<\/p>\n <\/div>\n <\/div>\n\n\n

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Zkuste se zamyslet, na kter\u00fd odkaz byste klikli a pro\u010d. <\/p>\n <\/div>\n <\/div>\n\n\n

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Obr. 2: Uk\u00e1zky meta description ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/figcaption><\/figure>\n <\/div>\n <\/div>\n\n\n
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Pokud je popis relevantn\u00ed a pro dan\u00e9ho u\u017eivatele zaj\u00edmav\u00fd, s nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed na odkaz klikne.<\/p>\n <\/div>\n <\/div>\n\n\n

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2. Zvy\u0161uje n\u00e1v\u0161t\u011bvy ze soci\u00e1ln\u00edch s\u00edt\u00edch<\/h3>\n <\/div>\n <\/div>\n\n\n
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Google a Seznam nejsou jedinou platformou, kter\u00e1 zobrazuje meta description. Pokud nap\u0159\u00edklad publikujete obsah na soci\u00e1ln\u00ed s\u00edt\u00edch jako je Facebook, Twitter apod., doporu\u010dujeme si na web p\u0159idat Open Graph<\/a> a Twitter Cards<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Open Graph<\/strong> a Twitter Card<\/strong> jsou obdobou meta zna\u010dek pro jednotliv\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b, kter\u00e9 pom\u00e1haj\u00ed na\u010dten\u00ed informac\u00ed jako jsou n\u00e1zev str\u00e1nky, popis, obr\u00e1zky apod.<\/p>\n <\/div>\n <\/div>\n\n\n

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Pokud nem\u00e1te tento soubor HTML zna\u010dek z n\u011bjak\u00e9ho d\u016fvodu na webu, je mo\u017enost pou\u017e\u00edt jako do\u010dasn\u00e9 \u0159e\u0161en\u00ed pr\u00e1v\u011b meta description.<\/p>\n <\/div>\n <\/div>\n\n\n

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Do budoucna m\u00e1me v pl\u00e1nu sepsat pro v\u00e1s \u010dl\u00e1nek, kde v\u00e1m v\u0161echno vysv\u011btl\u00edme, tak\u017ee si hl\u00eddejte BESTETO blog. <\/p>\n <\/div>\n <\/div>\n\n\n

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D\u00e9lka meta description<\/h2>\n <\/div>\n <\/div>\n\n\n
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M\u016f\u017eeme se \u0159\u00eddit obecnou pou\u010dkou, \u017ee ide\u00e1ln\u00ed d\u00e9lka <\/strong>by m\u011bla z\u016fstat v rozsahu 70 znak\u016f<\/strong> a\u017e 155 znak\u016f<\/strong> (430\u2009\u2014\u2009920 px). <\/p>\n <\/div>\n <\/div>\n\n\n

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Google a Bing ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f toleruj\u00ed i del\u0161\u00ed meta description, nicm\u00e9n\u011b bychom se na to moc nespol\u00e9hali.<\/p>\n <\/div>\n <\/div>\n\n\n

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Je to ze dvou d\u016fvod\u016f<\/strong>:<\/p>\n <\/div>\n <\/div>\n\n\n

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