{"id":4697,"date":"2019-10-15T10:00:00","date_gmt":"2019-10-15T08:00:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/seo-klicova-slova-2-pouziti\/"},"modified":"2022-11-15T12:30:58","modified_gmt":"2022-11-15T11:30:58","slug":"seo-klicova-slova-2-pouziti","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/seo-klicova-slova-2-pouziti\/","title":{"rendered":"SEO tipy z BESTETO klubu (\u010d\u00e1st 2): Jak\u00e1 kl\u00ed\u010dov\u00e1 slova pou\u017e\u00edt a kam je na va\u0161em webu um\u00edstit"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V tomto \u010dl\u00e1nku se pod\u00edv\u00e1me na to, jak d\u00e1l pracovat se z\u00edskan\u00fdmi kl\u00ed\u010dov\u00fdmi slovy a&nbsp;vyhled\u00e1vac\u00edmi dotazy.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud se pot\u0159ebujete nejd\u0159\u00edv sezn\u00e1mit s&nbsp;n\u00e1stroji pro vyhled\u00e1n\u00ed kl\u00ed\u010dov\u00fdch slov, p\u0159e\u010dt\u011bte si <a href=\"https:\/\/www.besteto.cz\/seo-klicova-slova\" target=\"_blank\" rel=\"noopener\">prvn\u00ed \u010d\u00e1st \u010dl\u00e1nku SEO tipy z&nbsp;BESTETO klubu<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Jak\u00e1 kl\u00ed\u010dov\u00e1 slova zvolit pro&nbsp;SEO<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">1 str\u00e1nka c\u00edl\u00ed na 1&nbsp;kl\u00ed\u010dov\u00e9 slovo \u010di sadu kl\u00ed\u010dov\u00fdch slov<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Obecn\u011b by <strong>1&nbsp;str\u00e1nka<\/strong> na va\u0161em webu m\u011bla c\u00edlit na <strong>1&nbsp;kl\u00ed\u010dov\u00e9 slovo<\/strong> nebo skupinu podobn\u00fdch kl\u00ed\u010dov\u00fdch slov.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Z tohoto pohledu nejsou \u00fapln\u011b vhodn\u00e9 nap\u0159\u00edklad kategorie produkt\u016f typu \u201cP\u00e1nve, hrnce a&nbsp;jin\u00e9 n\u00e1dob\u00ed\u201d. Pokud u\u017e takov\u00e1 kategorie vznikne, z&nbsp;pohledu SEO nem\u00e1 velkou hodnotu a&nbsp;\u0161anci z\u00edskat n\u00e1v\u0161t\u011bvnost. Na druhou stranu jde kategorii rozd\u011blit na 3&nbsp;<strong>podkategorie.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Pou\u017e\u00edvejte konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e1 slova<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159i v\u00fdb\u011bru nejd\u016fle\u017eit\u011bj\u0161\u00edho kl\u00ed\u010dov\u00e9ho slova, na kter\u00e9 budete pomoc\u00ed jedn\u00e9 str\u00e1nky c\u00edlit, <strong>pou\u017eijte co nejv\u00edce konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e9 slovo<\/strong>, kter\u00e9 je st\u00e1le relevantn\u00ed pro cel\u00fd sortiment nap\u0159. kategorie.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud m\u00e1te nap\u0159\u00edklad kategorii s&nbsp;p\u00e1nsk\u00fdmi pracovn\u00edmi rukavicemi, ud\u011bl\u00e1te l\u00e9pe, kdy\u017e pro ni pou\u017eijete co nejv\u00edce konkr\u00e9tn\u00ed n\u00e1zev kategorie a&nbsp;obsah popisu kategorie. V&nbsp;tomto p\u0159\u00edpad\u011b se str\u00e1nkou budete c\u00edlit hlavn\u011b na kl\u00ed\u010dov\u00e9 slovo \u201cp\u00e1nsk\u00e9 pracovn\u00ed rukavice\u201d.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Slo\u017eit\u011bj\u0161\u00ed<\/strong> kl\u00ed\u010dov\u00e1 slova maj\u00ed zpravidla <strong>men\u0161\u00ed konkurenci<\/strong> a&nbsp;vy se na n\u011b pravd\u011bpodobn\u011bji zobraz\u00edte na slu\u0161n\u00fdch pozic\u00edch ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.&nbsp;<\/li><li>C\u00edl\u00edte hlavn\u011b na u\u017eivatele, kter\u00e9 zaj\u00edm\u00e1 <strong>p\u0159esn\u011b va\u0161e nab\u00eddka <\/strong>&#8211;&nbsp;tito u\u017eivatel\u00e9 m\u00edvaj\u00ed vy\u0161\u0161\u00ed tendenci nakoupit.<\/li><li>St\u00e1le m\u00e1te \u0161anci se <strong>dob\u0159e zobrazovat na v\u00edce obecn\u00e9 vyhled\u00e1vac\u00ed dotazy<\/strong> jako \u201cpracovn\u00ed rukavice\u201d, \u201cp\u00e1nsk\u00e9 rukavice\u201d, \u201crukavice\u201d.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Search intent<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zaj\u00edmav\u00fdm probl\u00e9mem, se kter\u00fdm se vyhled\u00e1va\u010de mus\u00ed n\u011bkdy vypo\u0159\u00e1dat, jsou <strong>kl\u00ed\u010dov\u00e1 slova, kter\u00e1 mohou m\u00edt v\u00edce r\u016fzn\u00fdch v\u00fdznam\u016f <\/strong>(mnohozna\u010dn\u00e1).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159\u00edkladem m\u016f\u017ee b\u00fdt&nbsp;slovo \u201chouba\u201d. Jeho interpretac\u00ed m\u016f\u017ee b\u00fdt houba na myt\u00ed n\u00e1dob\u00ed, nebo auta, ale taky houba rostouc\u00ed v&nbsp;lese.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V podobn\u00fdch p\u0159\u00edpadech vyhled\u00e1va\u010de zkoumaj\u00ed, <strong>co u\u017eivatel\u00e9 pod hledan\u00fdm pojmem cht\u011bj\u00ed \u010dast\u011bji naj\u00edt,&nbsp;<\/strong>a&nbsp;tuto variantu kl\u00ed\u010dov\u00e9ho slova&nbsp;up\u0159ednostn\u00ed&nbsp;ve v\u00fdpise v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed.&nbsp;Jak vyhledava\u010de zjist\u00ed, co lid\u00e9 cht\u011bj\u00ed naj\u00edt? Pou\u017e\u00edvaj\u00ed k&nbsp;tomu data o&nbsp;m\u00ed\u0159e prokliku jednotliv\u00fdch v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed a&nbsp;m\u00ed\u0159e odchod\u016f z&nbsp;nav\u0161t\u00edven\u00fdch web\u016f zp\u00e1tky do v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Mnohozna\u010dnost je dal\u0161\u00ed d\u016fvod, pro\u010d c\u00edlit na co nejv\u00edce p\u0159il\u00e9hav\u00e1 kl\u00ed\u010dov\u00e1 slova pro ka\u017edou str\u00e1nku va\u0161eho webu. Mnohozna\u010dnost se objevuje nej\u010dast\u011bji u&nbsp;obecn\u011bj\u0161\u00edch kl\u00ed\u010dov\u00fdch slov.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Jak kl\u00ed\u010dov\u00e1 slova pou\u017e\u00edt v&nbsp;obsahu webu<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Poj\u010fme si p\u0159edstavit nejd\u016fle\u017eit\u011bj\u0161\u00ed prvky na str\u00e1nce, do kter\u00fdch vybran\u00e9 kl\u00ed\u010dov\u00e9 slovo nebo&nbsp;skupinu slov zakomponovat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Nadpisy<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nejv\u00edce viditeln\u00fdm a&nbsp;velmi d\u016fle\u017eit\u00fdm prvkem str\u00e1nky je <strong>hlavn\u00ed nadpis H1<\/strong>. Ide\u00e1ln\u011b by m\u011bl obsahovat <strong>hlavn\u00ed kl\u00ed\u010dov\u00e9 slovo<\/strong>, na kter\u00e9&nbsp;str\u00e1nkou c\u00edl\u00edte.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nemus\u00edte nutn\u011b pou\u017e\u00edt kl\u00ed\u010dov\u00e9 slovo v&nbsp;p\u0159esn\u011b stejn\u00e9m tvaru, jak\u00fd jste na\u0161li v&nbsp;n\u011bkter\u00e9m z&nbsp;n\u00e1stroj\u016f.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kl\u00ed\u010dov\u00e9 slovo m\u016f\u017eete:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>sklo\u0148ovat,<\/li><li>p\u0159eh\u00e1zet v&nbsp;n\u011bm po\u0159ad\u00ed slov,<\/li><li>doplnit dal\u0161\u00ed slova (hod\u00ed se zejm\u00e9na v&nbsp;p\u0159\u00edpad\u011b \u010dl\u00e1nk\u016f).<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Na webu se objev\u00ed i&nbsp;<strong>nadpisy ni\u017e\u0161\u00ed d\u016fle\u017eitosti<\/strong>, nej\u010dast\u011bji <strong>H2<\/strong> a&nbsp;<strong>H3<\/strong>. Kdy\u017e c\u00edl\u00edte na skupinu kl\u00ed\u010dov\u00fdch slov, m\u016f\u017ee d\u00e1vat smysl&nbsp;k&nbsp;jednotliv\u00fdm kl\u00ed\u010dov\u00fdm slov\u016fm napsat samostatn\u00fd text&nbsp;s&nbsp;podnadpisem. Kl\u00ed\u010dov\u00e9 slovo,&nbsp;na kter\u00e9 text c\u00edl\u00ed, pou\u017eijte i&nbsp;v podnadpisu. Tato situace nastane nej\u010dast\u011bji u&nbsp;\u010dl\u00e1nk\u016f.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Title<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Title<\/strong> je text, kter\u00fd se zobrazuje jako <strong>nadpis ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/strong>. Propisuje se tak\u00e9 do tabu (z\u00e1lo\u017eky)&nbsp;v&nbsp;prohl\u00ed\u017ee\u010di. V\u00edce se o&nbsp;n\u011bm dozv\u00edte v&nbsp;\u010dl\u00e1nku <a href=\"https:\/\/www.besteto.cz\/seo-title\">SEO title<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>U e\u2011shop\u016f a&nbsp;web\u016f obecn\u011b se \u010dasto d\u00edky glob\u00e1ln\u00edmu nastaven\u00ed redak\u010dn\u00edho (e\u2011shopov\u00e9ho) syst\u00e9mu title zapisuje ve tvaru \u201cH1 nadpis str\u00e1nky + znak odd\u011blova\u010de + dom\u00e9na\u201d (Obr. 1). Tento \u201cautomatick\u00fd\u201d z\u00e1pis hodnoty title je obvykle dobr\u00fdm \u0159e\u0161en\u00edm.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/16-serp-meta-description-title.png\" alt><figcaption>Obr. 1: Zobrazen\u00ed Title a&nbsp;Meta description v&nbsp;SERPu<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>U&nbsp;kl\u00ed\u010dov\u00fdch slov s&nbsp;vysokou konkurenc\u00ed&nbsp;se m\u016f\u017eete v&nbsp;seznamu zobrazen\u00fdch v\u00fdsledk\u016f odli\u0161ovat <strong>n\u00e1zvem dom\u00e9ny a&nbsp;odd\u011blova\u010dem<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Je v\u011bt\u0161\u00ed \u0161ance, \u017ee na v\u00e1s kliknou u\u017eivatel\u00e9, kte\u0159\u00ed u\u017e znaj\u00ed v\u00e1\u0161 e\u2011shop (ji\u017e nakoupili nebo v\u00e1s znaj\u00ed nap\u0159\u00edklad z&nbsp;placen\u00e9 inzerce).&nbsp;Proto je d\u016fle\u017eit\u00e9 m\u00edt v&nbsp;title n\u00e1zev dom\u00e9ny.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>U\u017eivatele m\u016f\u017eete upoutat&nbsp;jin\u00fdm odd\u011blova\u010dem v&nbsp;title (Obr. 2). Nej\u010dast\u011bji se pou\u017e\u00edvaj\u00ed:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>svisl\u00edtko \u201c|\u201d<\/li><li>poml\u010dka \u201c-\u201d<\/li><li>dvojte\u010dka \u201c:\u201d<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Vy m\u016f\u017eete zkusit pou\u017e\u00edt jin\u00fd odd\u011blova\u010d (Obr.3). Odli\u0161en\u00ed by v\u00e1m mohlo pomoci k&nbsp;z\u00edsk\u00e1n\u00ed v\u00edce n\u00e1v\u0161t\u011bv. P\u0159\u00edpadnou zm\u011bnu je pot\u0159eba testovat, m\u016f\u017ee v\u00e9st i&nbsp;k negativn\u00edm v\u00fdsledk\u016fm.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159\u00edklady r\u016fzn\u00fdch odd\u011blova\u010d\u016f ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/17-serp-oddelovace-domeny.png\" alt><figcaption>Obr. 2: Odd\u011blova\u010d dom\u00e9ny<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/18-oddelovace-domeny-moznosti.png\" alt><figcaption>Obr. 3: P\u0159\u00edklad mo\u017enost\u00ed nastaven\u00ed odd\u011blova\u010de v&nbsp;titulc\u00edch (title) z&nbsp;pluginu Yoast SEO ve WordPressu<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">URL<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Dal\u0161\u00edm prvkem viditeln\u00fdm&nbsp;ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed (SERP)&nbsp;je URL adresa zobrazen\u00e9 str\u00e1nky webu.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Adresa se m\u016f\u017ee zobrazit jako b\u011b\u017en\u00e1 <strong>URL adresa<\/strong> nebo jako <strong>drobe\u010dkov\u00e1 navigace <\/strong>(Obr. 4&nbsp;a 5). Drobe\u010dkov\u00e1 navigace je podle m\u011b p\u0159ehledn\u011bj\u0161\u00ed\u2009\u2014\u2009b\u011b\u017en\u00fd u\u017eivatel se v&nbsp;n\u00ed dok\u00e1\u017ee l\u00e9pe orientovat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/19-drobeckova-navigace-priklad.png\" alt><figcaption>Obr. 4: P\u0159\u00edklad drobe\u010dkov\u00e9 navigace na str\u00e1nce<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Drobe\u010dkovou navigaci do v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed dostanete, pokud m\u00e1te <strong>drobe\u010dkovou navigaci&nbsp;u&nbsp;sebe na webu a&nbsp;je ozna\u010den\u00e1 strukturovan\u00fdmi daty.<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Odkaz z&nbsp;menu (pokud ho str\u00e1nka m\u00e1)<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zejm\u00e9na u&nbsp;web\u016f, kter\u00e9 obsahuj\u00ed krom\u011b hlavn\u00edch kategori\u00ed i&nbsp;podkategorie (podrobn\u011bj\u0161\u00ed t\u0159\u00edd\u011bn\u00ed zbo\u017e\u00ed \u010d\u00ed \u010dl\u00e1nk\u016f), je d\u016fle\u017eit\u00e9, aby web um\u011bl <strong>nez\u00e1visle na sob\u011b<\/strong> upravovat <strong>text odkazu z&nbsp;menu<\/strong> na kategorii <strong>a&nbsp;hlavn\u00ed nadpis (H1)<\/strong> kategorie.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>V hlavn\u00edm nadpise (H1)<\/strong> kategorie je pot\u0159eba vyhled\u00e1va\u010d\u016fm d\u00e1t <strong>kompletn\u00ed informaci<\/strong>, co kategorie obsahuje \u201ctyp produktu + specifick\u00e9 vlastnosti dan\u00e9 podkategorie\u201d nap\u0159. \u201cP\u0159\u00edklepov\u00e9 vrta\u010dky\u201d, nesta\u010d\u00ed uv\u00e9st jen vlastnost \u201cP\u0159\u00edklepov\u00e9\u201d. Vyhled\u00e1va\u010de se d\u00edvaj\u00ed na ka\u017edou str\u00e1nku samostatn\u011b a \u201cP\u0159\u00edklepov\u00e9\u201d samo o&nbsp;sob\u011b ne\u0159\u00edk\u00e1 nic o&nbsp;tom, jak\u00e9 produkty v&nbsp;kategorii jsou.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>V textu odkazu <\/strong>(Obr. 6), kter\u00fd vede z&nbsp;menu webu na str\u00e1nku kategorie, je situace jin\u00e1. V&nbsp;menu pracujete s&nbsp;u\u017eivateli, kte\u0159\u00ed u\u017e na e\u2011shopu jsou a&nbsp;vid\u00ed souvislosti s&nbsp;nad\u0159azen\u00fdmi kategoriemi. V&nbsp;menu je&nbsp;\u010dasto lep\u0161\u00ed pou\u017e\u00edt jen <strong>specifickou vlastnost podkategorie<\/strong>, proto\u017ee&nbsp;je pak p\u0159ehledn\u011bj\u0161\u00ed a&nbsp;u\u017eivatel se v&nbsp;n\u011bm dok\u00e1\u017ee l\u00e9pe orientovat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/21-text-odkazu-menu-podkategorie.png\" alt><figcaption>Obr. 6: Text odkazu v&nbsp;menu<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Text (obsah str\u00e1nky)<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>D\u016fle\u017eitou \u010d\u00e1st\u00ed webu je textov\u00fd obsah str\u00e1nky (souvisl\u00fd text). Co se t\u00fd\u010de men\u0161\u00edch a&nbsp;st\u0159edn\u00edch e\u2011shop\u016f, u&nbsp;kter\u00fdch se obm\u011b\u0148uje sortiment, jsou <strong>nejd\u016fle\u017eit\u011bj\u0161\u00ed str\u00e1nky obvykle kategorie<\/strong>. U&nbsp;prodejn\u011b d\u016fle\u017eit\u00fdch kategori\u00ed e\u2011shopu lze zlep\u0161it pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed pomoc\u00ed popis\u016f kategori\u00ed (Obr. 7). Do&nbsp;popisu&nbsp;kategorie se sna\u017ete zahrnout informace, kter\u00e9 n\u00e1v\u0161t\u011bvn\u00edkovi usnadn\u00ed v\u00fdb\u011br (<strong>co je obsahem nab\u00eddky<\/strong> v&nbsp;kategorii, <strong>k&nbsp;\u010demu produkty slou\u017e\u00ed, <\/strong>atd.).&nbsp;K&nbsp;vy\u0161\u0161\u00edm pozic\u00edm v\u00e1m m\u016f\u017ee pomoci, kdy\u017e v&nbsp;popisu kategorie bude dob\u0159e ozna\u010den\u00fd obr\u00e1zek (Obr.&nbsp;8).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud to d\u00e1v\u00e1 smysl, zva\u017ete v&nbsp;r\u00e1mci popisu tak\u00e9&nbsp;<strong>um\u00edst\u011bn\u00ed&nbsp;odkaz\u016f&nbsp;na produkty<\/strong> (nap\u0159. :&nbsp;na bestseller, nejlep\u0161\u00ed pom\u011br cena\/\u200bv\u00fdkon a&nbsp;nejlep\u0161\u00ed produkt v&nbsp;nab\u00eddce). Po\u017e\u00e1dejte program\u00e1tora, aby odkazy na produkty nastavil&nbsp;tak, aby se automaticky obnovovaly&nbsp;a&nbsp;vedly v\u017edy na <strong>aktu\u00e1ln\u00ed <\/strong>nejlep\u0161\u00ed produkt, bestseller,\u2026 D\u00edky tomu v&nbsp;popisu kategorie \u010dasem nevzniknou nefunk\u010dn\u00ed odkazy.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159\u00edklady zaj\u00edmav\u011b zpracovan\u00fdch popis\u016f kategori\u00ed, kter\u00e9 re\u00e1ln\u011b pom\u00e1haj\u00ed v&nbsp;v\u00fdb\u011brem a&nbsp;nejsou jen textem pro&nbsp;text:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/23-popis-kategorie-eshop-priklad-2.png\" alt><figcaption>Obr. 7: Zaj\u00edmav\u011b zpracovan\u00e9 popisy kategori\u00ed, kter\u00e9 re\u00e1ln\u011b pom\u00e1haj\u00ed s&nbsp;v\u00fdb\u011brem&nbsp;<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/22-popis-kategorie-eshop-priklad-1.png\" alt><figcaption>Obr. 8: Obr\u00e1zek um\u00edst\u011bn\u00fd v&nbsp;popisu kategorie<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Meta description<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Meta description je dal\u0161\u00ed z&nbsp;text\u016f, kter\u00fd se <strong>zobrazuje ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed<\/strong>. M\u011bl by obsahovat <strong>popis obsahu str\u00e1nky<\/strong> a&nbsp;m\u016f\u017ee obsahovat v\u00fdzvu k&nbsp;akci.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Meta description nem\u00e1 p\u0159\u00edm\u00fd dopad na \u0159azen\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Berte ho vylo\u017een\u011b jako <strong>inzertn\u00ed text<\/strong>.&nbsp;Jeho&nbsp;c\u00edlem je na v\u00e1\u0161 web p\u0159iv\u00e9st n\u00e1v\u0161t\u011bvn\u00edky, kte\u0159\u00ed hledaj\u00ed to, co na str\u00e1nce m\u00e1te.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud se v&nbsp;<strong>meta description<\/strong> objev\u00ed text, kter\u00fd u\u017eivatel vyhled\u00e1val, <strong>vyhledan\u00fd text ztu\u010dn\u00ed<\/strong> (Obr. 9).&nbsp;V\u00fdsledky se ztu\u010dn\u011bn\u00fdm meta description tak mohou b\u00fdt n\u00e1padn\u011bj\u0161\u00ed a&nbsp;v\u00edce nav\u0161t\u011bvovan\u00e9. Je proto dobr\u00e9 zapracovat kl\u00ed\u010dov\u00e9 slovo&nbsp;jak do hodnoty title, tak do meta description.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/24-serp-meta-description-title.png\" alt><figcaption>Obr. 9: Zv\u00fdrazn\u011bn\u00ed hledan\u00e9ho kl\u00ed\u010dov\u00e9ho slova (vrt\u00e1n\u00ed) v&nbsp;meta description<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Chcete se&nbsp;dozv\u011bd\u011bt v\u00edce? V\u011bnovali jsme&nbsp;<strong><a href=\"https:\/\/www.besteto.cz\/meta-description\">Meta description<\/a><\/strong>&nbsp;\u010dl\u00e1nek.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Obr\u00e1zky a&nbsp;interaktivn\u00ed obsah<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jedn\u00edm z&nbsp;nej\u010dast\u011bj\u0161\u00edch typ\u016f obsahu na&nbsp;e\u2011shopech, ale i&nbsp;jin\u00fdch webech, jsou obr\u00e1zky (Obr. 10) nebo&nbsp;videa.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Obr\u00e1zky<\/strong> bohu\u017eel nejsou v\u017edy dostate\u010dn\u011b dob\u0159e nastaveny tak, aby <strong>vyhled\u00e1va\u010de dok\u00e1zaly interpretovat<\/strong>, co je jejich obsahem.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>L\u00e9pe nastaven\u00e9 obr\u00e1zky z&nbsp;pohledu SEO jsou jedn\u00edm z&nbsp;bod\u016f, kter\u00e9 v\u00e1m pomohou z\u00edskat lep\u0161\u00ed pozice v&nbsp;b\u011b\u017en\u00e9m neplacen\u00e9m vyhled\u00e1v\u00e1n\u00ed a&nbsp;v neplacen\u00e9m vyhled\u00e1v\u00e1n\u00ed pro obr\u00e1zky.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/25-serp-vysledky-vyhledavani-google-obrazky.png\" alt><figcaption>Obr. 10: Obr\u00e1zky ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed Google<\/figcaption><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Obr\u00e1zky, kter\u00e9 m\u00e1te na sv\u00e9m webu by m\u011bly spl\u0148ovat ide\u00e1ln\u011b v\u0161echny tyto&nbsp;charakteristiky:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Relevantnost s&nbsp;obsahem str\u00e1nky<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Obsah obr\u00e1zku m\u00e1 jasnou souvislost s&nbsp;obsahem \u010dl\u00e1nku \/ je to fotka produktu na str\u00e1nce (ne jin\u00e9ho).<\/li><li>Pokud nap\u0159\u00edklad p\u00ed\u0161ete \u010dl\u00e1nek o&nbsp;p\u0159\u00edklepov\u00fdch vrta\u010dk\u00e1ch, ve kter\u00e9m bude samostatn\u00fd odstavec pro zna\u010dku Narex a&nbsp;samostatn\u00fd odstavec pro zna\u010dku Bosch, tak by obr\u00e1zek vrta\u010dky Narex m\u011bl b\u00fdt v&nbsp;odstavci o&nbsp;zna\u010dce Narex a&nbsp;obr\u00e1zek vrta\u010dky Bosch pak bude v&nbsp;odstavci Bosch.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Datov\u00e1 velikost<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>\u010c\u00edm men\u0161\u00ed, t\u00edm lep\u0161\u00ed\u2009\u2014\u2009obecn\u00e9 doporu\u010den\u00ed je m\u00edt ka\u017ed\u00fd obr\u00e1zek do datov\u00e9 velikosti 100&nbsp;KB, rad\u011bji men\u0161\u00ed.<\/li><li>V\u011bt\u0161\u00ed velikost&nbsp;m\u016f\u017ee m\u00edt negativn\u00ed vliv na rychlost na\u010d\u00edt\u00e1n\u00ed webu a&nbsp;n\u00e1ro\u010dnost na v\u00fdkon serveru\/\u200bhostingu, zejm\u00e9na s&nbsp;pomalej\u0161\u00edm p\u0159ipojen\u00edm k&nbsp;internetu.<\/li><li>Datovou velikost obr\u00e1zk\u016f (p\u0159i stejn\u00e9m rozm\u011bru px) m\u016f\u017eete sn\u00ed\u017eit komprimac\u00ed. Ke komprimaci pou\u017eijte&nbsp;nap\u0159. : <a href=\"https:\/\/imagecompressor.com\/\" target=\"_blank\" rel=\"noopener\" title>https:\/\/imagecompressor.com\/<\/a> a&nbsp;<a href=\"https:\/\/smallseotools.com\/image-compressor\/\" target=\"_blank\" rel=\"noopener\" title=\"https:\/\/smallseotools.com\/\">https:\/\/smallseotools.com\/<\/a> p\u0159ed nahr\u00e1n\u00edm obr\u00e1zku na web. D\u00e1le m\u016f\u017eete nastavit <a href=\"https:\/\/www.jakpsatweb.cz\/server\/htaccess.html?fbclid=IwAR0UO85VY-wJMSCxlFGxqrbwzQIfuYGW5dC38CS9sCon2tEzEns_xUuOjKs\" target=\"_blank\" rel=\"noopener\">serverovou komprimaci p\u0159es soubor .htaccess<\/a>.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>ALT popisek<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>ALT popisek je z\u00e1stupn\u00fd text, kter\u00fd popisuje, co je obsahem obr\u00e1zku. Informaci o&nbsp;obsahu obr\u00e1zku pak mohou zpracovat jak vyhled\u00e1va\u010de, tak nevidom\u00ed.<\/li><li>U produktov\u00fdch str\u00e1nek d\u00e1v\u00e1 smysl do ALT popisk\u016f ps\u00e1t&nbsp;n\u00e1zev produktu.&nbsp;Je to nejefektivn\u011bj\u0161\u00ed \u0159e\u0161en\u00ed, proto\u017ee&nbsp;jde nastavit hromadn\u011b na cel\u00fd&nbsp;web.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>N\u00e1zev souboru<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>S n\u00e1zvy soubor\u016f obr\u00e1zk\u016f moc web\u016f nepracuje. Velk\u00e1 \u010d\u00e1st web\u016f m\u00e1 obr\u00e1zky ulo\u017een\u00e9 s&nbsp;n\u00e1zvem souboru obr\u00e1zku typu \u201cdsc3045.jpg\u201d-&nbsp;takov\u00fd popisek je pro SEO k&nbsp;ni\u010demu.<\/li><li>Pou\u017eijte&nbsp;text, kter\u00fd odpov\u00edd\u00e1 obsahu obr\u00e1zku.&nbsp;U&nbsp;produkt\u016f to m\u016f\u017ee b\u00fdt p\u0159\u00edmo n\u00e1zev produktu nap\u0159. \u201cpriklepova-vrtacka-narex-evp-13-e-2h3.jpg\u201d.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>T\u00edm jsme se dostali na konec na\u0161eho pov\u00edd\u00e1n\u00ed o&nbsp;SEO vychyt\u00e1vk\u00e1ch, kter\u00e9 zvl\u00e1dne vyu\u017e\u00edt i&nbsp;za\u010d\u00e1te\u010dn\u00edk.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kdyby se v\u00e1m n\u00e1hodou zd\u00e1lo, \u017ee je toho trochu moc a&nbsp;vy u\u017e nem\u00e1te kapacitu si s&nbsp;t\u00edm l\u00e1mat hlavu, <a href=\"https:\/\/www.besteto.cz\/kontakt\" target=\"_blank\" rel=\"noopener\">napi\u0161te a&nbsp;r\u00e1di v\u00e1m pom\u016f\u017eeme<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nev\u00edte, kam zakomponovat vhodn\u00e1 kl\u00ed\u010dov\u00e1 slova nebo skupinu slov? Poj\u010fme si p\u0159edstavit nejd\u016fle\u017eit\u011bj\u0161\u00ed prvky na str\u00e1nce z pohledu SEO.<\/p>\n","protected":false},"author":5,"featured_media":4698,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[281],"tags":[39,92,116],"class_list":["post-4697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-besteto-klub","tag-online-marketing","tag-seo"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4697"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4697"}],"version-history":[{"count":6,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4697\/revisions"}],"predecessor-version":[{"id":16770,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4697\/revisions\/16770"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4698"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}