{"id":4706,"date":"2019-10-09T10:10:00","date_gmt":"2019-10-09T08:10:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/podcast-honza-mayer\/"},"modified":"2021-09-21T10:33:26","modified_gmt":"2021-09-21T08:33:26","slug":"podcast-honza-mayer","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/podcast-honza-mayer\/","title":{"rendered":"Oran\u017e\u00e1da podcast s Honzou Mayerem (CEO Dataweps) na t\u00e9ma cenotvorba"},"content":{"rendered":"
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V na\u0161em podcastu se sna\u017e\u00edme p\u0159in\u00e1\u0161et v\u00e1m jak novinky ze sv\u011bta marketingu, tak i u\u017eite\u010dn\u00e9 tipy pro e\u2011shopa\u0159e<\/strong>. Proto\u017ee cenotvorba je dost mo\u017en\u00e1 probl\u00e9m velk\u00e9 \u010d\u00e1sti e\u2011shop\u016f a je velice d\u016fle\u017eit\u00e9 si ji spr\u00e1vn\u011b nastavit, v\u011bnovali jsme se v dal\u0161\u00edm d\u00edle Oran\u017e\u00e1dy<\/strong> pr\u00e1v\u011b j\u00ed.<\/p>\n <\/div>\n <\/div>\n\n\n

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S na\u0161\u00edm hostem Honzou Mayerem<\/strong>, kter\u00fd se v roce 2017 z\u00edskal pozici CEO ve spole\u010dnosti Dataweps<\/a>, jsme probrali probl\u00e9m cenov\u00e9 spir\u00e1ly<\/strong>, chyby p\u0159i cenotvorb\u011b<\/strong> a dal\u0161\u00ed probl\u00e9my, na kter\u00e9 p\u0159i stanoven\u00ed ceny m\u016f\u017eete narazit. <\/p>\n <\/div>\n <\/div>\n\n\n

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Na co jsme se Honzy ptali?<\/h2>\n <\/div>\n <\/div>\n\n\n
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  • Jak s ur\u010den\u00edm optim\u00e1ln\u00ed cenotvorby pom\u00e1haj\u00ed n\u00e1stroje od Dataweps?<\/li>
  • M\u011bl by m\u00edt strategii cenotvorby ka\u017ed\u00fd e\u2011shop?<\/li>
  • Na co v\u0161echno mus\u00ed majitel e\u2011shopu myslet p\u0159i stanoven\u00ed ceny?<\/li>
  • Jak \u010dasto by se m\u011bla cena upravovat?<\/li>
  • Jak si obh\u00e1jit zv\u00fd\u0161en\u00ed ceny a jak obh\u00e1jit vy\u0161\u0161\u00ed cenu oproti konkurenci?<\/li>
  • \u010ce\u0161i jsou n\u00e1rod slev. Plat\u00ed to po\u0159\u00e1d? Jak jsme na tom ve srovn\u00e1n\u00ed se zahrani\u010d\u00edm?<\/li>
  • Vypl\u00e1c\u00ed se m\u00edt pravideln\u011b produkty ve slev\u011b?<\/li>
  • Um\u00ed va\u0161e n\u00e1stroje sledovat konkurenci?<\/li>
  • Co b\u00fdv\u00e1 prvn\u00ed\/\u200bhlavn\u00ed probl\u00e9m, kv\u016fli kter\u00e9mu se na v\u00e1s va\u0161i z\u00e1kazn\u00edci obr\u00e1tili?<\/li>
  • M\u00e1\u0161 n\u011bjak\u00fd hlavn\u00ed vzkaz pro e\u2011shopa\u0159e?<\/li><\/ul>\n <\/div>\n <\/div>\n\n\n
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    Podcast<\/h2>\n <\/div>\n <\/div>\n\n\n
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    <\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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