{"id":4778,"date":"2019-07-23T15:00:00","date_gmt":"2019-07-23T13:00:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/prvni-dojmy-ppc-bee\/"},"modified":"2025-03-04T14:13:59","modified_gmt":"2025-03-04T13:13:59","slug":"prvni-dojmy-ppc-bee","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/prvni-dojmy-ppc-bee\/","title":{"rendered":"Produktov\u00e9 inzer\u00e1ty ve vyhled\u00e1v\u00e1n\u00ed b\u011bhem p\u00e1r minut? S PPC Bee to jde"},"content":{"rendered":"
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V minul\u00fdch m\u011bs\u00edc\u00edch se na\u0161i PPC specialist\u00e9 pustili do tvorby kampan\u00ed skrze n\u00e1stroj PPC Bee<\/strong>. To v\u0161e na z\u00e1klad\u011b \u0161kolen\u00ed, kter\u00e9 prob\u011bhlo p\u0159\u00edmo v pra\u017esk\u00e9m s\u00eddle t\u00e9to spole\u010dnosti, a o kter\u00e9m vy\u0161el \u010dl\u00e1nek na na\u0161em blogu<\/a> ji\u017e d\u0159\u00edve. <\/p>\n <\/div>\n <\/div>\n\n\n

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PPC Bee<\/a> slou\u017e\u00ed p\u0159edev\u0161\u00edm k efektivn\u00ed tvorb\u011b produktov\u00fdch inzer\u00e1t\u016f<\/strong> ve vyhled\u00e1v\u00e1n\u00ed v Google Ads, Skliku i Bingu na z\u00e1klad\u011b dat z XML feedu. Cena za m\u011bs\u00ed\u010dn\u00ed pou\u017e\u00edv\u00e1n\u00ed PPC Bee z\u00e1vis\u00ed na po\u010dtu inzerovan\u00fdch produkt\u016f, ale BESTETO klient\u016fm nab\u00edz\u00edme vytv\u00e1\u0159en\u00ed kampan\u00ed zdarma<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Prvn\u00ed dojmy<\/h2>\n <\/div>\n <\/div>\n\n\n
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Vyzpov\u00eddal jsem sv\u00e9 kolegy Patrika a Jan\u010du, kte\u0159\u00ed u\u017e maj\u00ed spu\u0161t\u011bn\u00ed prvn\u00ed kampan\u011b p\u0159es PPC Bee za sebou:<\/p>\n <\/div>\n <\/div>\n\n\n

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U jak\u00e9ho sortimentu jste kampan\u011b spustili?<\/h4>\n <\/div>\n <\/div>\n\n\n
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Patrik: V p\u0159\u00edpad\u011b obchodu s m\u00f3dou to byly zna\u010dky bot a \u0161perky, u prodejce koupelnov\u00e9ho n\u00e1bytku zase koupelnov\u00e9 vybaven\u00ed.<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Jan\u010da: Kampan\u011b jsem spou\u0161t\u011bla na elektroniku, konkr\u00e9tn\u011b mobiln\u00ed telefony a u e\u2011shopu s drogeri\u00ed na hol\u00edtka.<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Co jste na za\u010d\u00e1tku \u0159e\u0161ili, s \u010d\u00edm jste se pot\u00fdkali?<\/h4>\n <\/div>\n <\/div>\n\n\n
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Patrik: S hor\u0161\u00ed kvalitou dat ve feedu.<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Jan\u010da: \u0158e\u0161ila jsem hlavn\u011b ochrann\u00e9 zn\u00e1mky, vyhled\u00e1vac\u00ed dotazy a \u0161patnou strukturu feedu.<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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\u201eZprvu je obt\u00ed\u017en\u00e9 se v PPC Bee orientovat, ale to pom\u011brn\u011b rychle pomine.\u201c<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Vybrali byste te\u010f jin\u00fd sortiment? Jak\u00fd?<\/h4>\n <\/div>\n <\/div>\n\n\n
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Patrik: Ne. Vybral jsem p\u0159\u00edpady, u kter\u00fdch byl dobr\u00fd potenci\u00e1l.<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Jan\u010da: Sp\u00ed\u0161e bych zkou\u0161ela dal\u0161\u00ed klienty a za\u010dala u t\u011bch s lep\u0161\u00ed strukturou a daty v XML feedu.<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Co bylo nejobt\u00ed\u017en\u011bj\u0161\u00ed p\u0159i pr\u00e1ci s PPC Bee?<\/h4>\n <\/div>\n <\/div>\n\n\n
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Patrik: N\u00e1ro\u010dn\u011bj\u0161\u00ed byla \u00faprava kl\u00ed\u010dov\u00fdch slov a pr\u00e1ce s regul\u00e1rn\u00edmi v\u00fdrazy.<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Jan\u010da: J\u00e1 to vid\u00edm stejn\u011b\u2009\u2014\u2009\u00faprava kl\u00ed\u010dov\u00fdch slov a pr\u00e1ce s regul\u00e1rn\u00edmi v\u00fdrazy (obr. 1).<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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<\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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Obr. 1: Tvorba kl\u00ed\u010dov\u00fdch slov<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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S \u010d\u00edm jste pracovali, jak jste upravovali data z XML feedu?<\/h4>\n <\/div>\n <\/div>\n\n\n
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Patrik: Nejprve v aplikaci Mergado<\/a>, ale pot\u00e9 jsem p\u0159e\u0161el do PPC Bee, proto\u017ee je p\u0159ehledn\u011bj\u0161\u00ed. Vytv\u00e1\u0159el jsem kl\u00ed\u010dov\u00e1 slova tak, \u017ee jsem d\u00e1val dohromady kategorii, zna\u010dku a specifikaci (rozm\u011bry).<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Jan\u010da: Je to hodn\u011b z\u00e1visl\u00e9 na datech. \u00daprava Title pomoc\u00ed Mergada by byla v\u00fdhodn\u00e1 d\u00edky mo\u017enosti pou\u017eit\u00ed pro Google Shopping Ads, tak\u017ee jsem za\u010dala vytv\u00e1\u0159et regul\u00e1rn\u00ed v\u00fdrazy v n\u011bm, ale pak jsem p\u0159e\u0161la kv\u016fli jednoduchosti do PPC Bee.<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Co byste nyn\u00ed ud\u011blali jinak? Pro\u010d? <\/h4>\n <\/div>\n <\/div>\n\n\n
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Patrik: Ze za\u010d\u00e1tku bych si pro\u0161el prodejnost sortimentu a ud\u011blal anal\u00fdzu, zda je atraktivn\u00ed. Potom bych provedl kontrolu hledanosti v\u00fdraz\u016f a pod\u00edval se na kvalitu feedu. <\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Jan\u010da: Promyslela bych si to v\u00edce, pod\u00edvala se na strukturu a kvalitu feedu. Vyhodnotila bych, kdy se d\u00e1 \u00faprava Title (nap\u0159. p\u0159i\u0159azen\u00ed zna\u010dky k modelu\u2009\u2014\u2009mobiln\u00ed telefon Xiaomi MI3) pro PPC Bee vyu\u017e\u00edt i pro Google n\u00e1kupy. Zam\u011b\u0159ila bych se na hledanost sortimentu. A zkontrolovala dop\u0159edu ochrann\u00e9 zn\u00e1mky.<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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V\u00edm, \u017ee je je\u0161t\u011b brzy na hodnocen\u00ed (kampan\u011b jsou spu\u0161t\u011bny jen m\u011bs\u00edc), ale m\u011bla u\u017e inzerce p\u0159\u00ednos? Jak to vid\u00edte do budoucna?<\/h4>\n <\/div>\n <\/div>\n\n\n
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Patrik: Zat\u00edm nem\u011bla. Kdy\u017e budeme pokra\u010dovat s tvorbou kampan\u00ed a pracovat na zlep\u0161en\u00ed, p\u0159\u00ednos do budoucna vid\u00edm.<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Jan\u010da: Konverze z toho zat\u00edm nejsou, ale na web jsem p\u0159ivedla velmi levn\u011b relevantn\u00ed n\u00e1v\u0161t\u011bvn\u00edky, se kter\u00fdmi mohu d\u00e1le pracovat, nap\u0159\u00edklad pomoc\u00ed remarketingu.<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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\u201eB\u011bhem p\u00e1r hodin dok\u00e1\u017eete vytvo\u0159it tis\u00edce inzer\u00e1t\u016f a ka\u017ed\u00fd na konkr\u00e9tn\u00ed produkt\u201c<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

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Jak\u00e9 m\u00e1te dal\u0161\u00ed pl\u00e1ny ohledn\u011b rozvoje kampan\u00ed u vytvo\u0159en\u00e9 inzerce?<\/h4>\n <\/div>\n <\/div>\n\n\n
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Patrik: Chci znovu proj\u00edt nastaven\u00ed a v\u00fdkon. M\u00e1m tak\u00e9 v pl\u00e1nu zkoumat kl\u00ed\u010dov\u00e1 slova a v\u00edce si s nimi v PPC Bee pohr\u00e1t.<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Jan\u010da: Budu nyn\u00ed sb\u00edrat data, optimalizovat podle jejich v\u00fdkonu a hl\u00eddat vyhled\u00e1vac\u00ed dotazy.<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Jak\u00fd je v\u00e1\u0161 celkov\u00fd dojem z tvorby kampan\u00ed skrze n\u00e1stroj PPC Bee?<\/h4>\n <\/div>\n <\/div>\n\n\n
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Patrik: Pr\u00e1ce s PPC Bee je user friendly, chyst\u00e1m se inzerci d\u00e1le rozv\u00edjet.<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Jan\u010da: Bav\u00ed m\u011b to, akor\u00e1t je nutn\u00e9 m\u00edt dobr\u00e1 data. U\u017e\u00edv\u00e1m si tvorbu inzer\u00e1t\u016f :-) (obr.2).<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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<\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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Obr. 2: Tvorba inzer\u00e1tu<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Jak to vid\u00edm j\u00e1<\/h2>\n <\/div>\n <\/div>\n\n\n
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Osobn\u011b jsem z pou\u017e\u00edv\u00e1n\u00ed n\u00e1stroje PPC Bee nad\u0161en\u00fd. Zprvu je obt\u00ed\u017en\u00e9 se v n\u011bm orientovat, ale to pom\u011brn\u011b rychle pomine. Hlavn\u00ed v\u00fdhodu vid\u00edm v tom, \u017ee b\u011bhem p\u00e1r hodin<\/strong> dok\u00e1\u017eete vytvo\u0159it tis\u00edce inzer\u00e1t\u016f<\/strong> a ka\u017ed\u00fd na konkr\u00e9tn\u00ed produkt<\/strong>. Dok\u00e1\u017eete p\u0159iv\u00e9st na web relevantn\u00ed n\u00e1v\u0161t\u011bvn\u00edky<\/strong> a to v\u0161e za zlomek \u010dasu, kter\u00fd bychom jinak str\u00e1vili ru\u010dn\u00ed tvorbou inzer\u00e1t\u016f.<\/p>\n <\/div>\n <\/div>\n\n\n

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Pokud vid\u00edte p\u0159\u00edle\u017eitost i u va\u0161eho sortimentu, nev\u00e1hejte se n\u00e1m ozvat<\/a>. S n\u00e1mi u\u0161et\u0159\u00edte poplatek<\/strong> za pou\u017e\u00edv\u00e1n\u00ed tohoto n\u00e1stroje a tak\u00e9 z\u00edsk\u00e1te odborn\u00edky<\/strong>, kte\u0159\u00ed u\u017e si svou cestu pro\u0161lapali.<\/p>\n <\/div>\n <\/div>\n\n\n

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 <\/p>\n <\/div>\n <\/div>\n\n\n

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<\/p>\n <\/div>\n <\/div>\n\n\n

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Luk\u00e1\u0161<\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Jak\u00e9 jsou prvn\u00ed dojmy na\u0161ich specialist\u016f po m\u011bs\u00edci testov\u00e1n\u00ed PPC Bee? Co by dnes ud\u011blali jinak? P\u0159e\u010dt\u011bte si \u010dl\u00e1nek, ve kter\u00e9m se s v\u00e1mi Jan\u010da a Patrik pod\u011bl\u00ed o svoje zku\u0161enosti.<\/p>\n","protected":false},"author":4,"featured_media":4779,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[278],"tags":[104,107,113,138,322],"class_list":["post-4778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","tag-ppc","tag-produktove-kampane","tag-rozhovor","tag-xml-feed","tag-ppc-2"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4778"}],"version-history":[{"count":1,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4778\/revisions"}],"predecessor-version":[{"id":10564,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4778\/revisions\/10564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4779"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}