{"id":4799,"date":"2019-07-10T11:50:00","date_gmt":"2019-07-10T09:50:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/besteto-klub-inzerce-na-facebooku\/"},"modified":"2024-10-22T17:10:31","modified_gmt":"2024-10-22T15:10:31","slug":"besteto-klub-inzerce-na-facebooku","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/besteto-klub-inzerce-na-facebooku\/","title":{"rendered":"Report z BESTETO klubu: Co byste m\u011bli v\u011bd\u011bt o reklam\u011b na Facebooku"},"content":{"rendered":"
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Posledn\u00ed BESTETO klub<\/a> se to\u010dil kolem inzerce na Facebooku<\/strong>. P\u0159\u00edtomn\u00e9 poslucha\u010de se snad povedlo p\u0159esv\u011bd\u010dit, \u017ee se nemus\u00ed reklamy na Facebooku ob\u00e1vat. Facebook se i p\u0159es nep\u0159\u00edzniv\u00e9 p\u0159edpov\u011bdi st\u00e1le t\u011b\u0161\u00ed velk\u00e9 oblib\u011b<\/strong> a je \u0161ikovn\u00fdm pomocn\u00edkem pro propagaci va\u0161\u00ed spole\u010dnosti.<\/p>\n <\/div>\n <\/div>\n\n\n

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V prvn\u00ed \u010d\u00e1sti p\u0159edn\u00e1\u0161ky jsme spole\u010dn\u011b pro\u0161li z\u00e1kladn\u00ed nastaven\u00ed reklamy v Business Manageru.<\/strong> Prezentace se bohu\u017eel nedochovala, ka\u017edop\u00e1dn\u011b hlavn\u00ed je v\u0161echno si proklikat\u2009\u2014\u2009dokud nepotvrd\u00edte vytvo\u0159en\u00ed, nem\u016f\u017eete nic pokazit<\/strong>. Ale pro\u010d v\u016fbec s reklamou na Facebooku za\u010d\u00edt? V\u00fd\u010det hlavn\u00edch v\u00fdhod<\/strong> ukazuje obr\u00e1zek \u010d. 1.<\/p>\n <\/div>\n <\/div>\n\n\n

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Obr\u00e1zek \u010d. 1 V\u00fdhody Facebook reklamy<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Po kr\u00e1tk\u00e9m \u00favodu u\u017e p\u0159i\u0161la \u0159e\u010d na 2 hlavn\u00ed t\u00e9mata p\u0159edn\u00e1\u0161ky: spr\u00e1vn\u00e9 zac\u00edlen\u00ed<\/strong> reklamy a pr\u00e1ce s kreativou<\/strong> reklam.<\/p>\n <\/div>\n <\/div>\n\n\n

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C\u00edlen\u00ed reklamy<\/h2>\n <\/div>\n <\/div>\n\n\n
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Nejd\u016fle\u017eit\u011bj\u0161\u00ed je hned ze za\u010d\u00e1tku stanovit c\u00edl<\/strong>, kter\u00e9ho chcete pomoc\u00ed reklamy dos\u00e1hnout. C\u00edl (nebo tak\u00e9 \u00fa\u010del<\/strong>) si vyb\u00edr\u00e1te hned v prvn\u00edm kroku tvorby kampan\u011b ve spr\u00e1vci reklam (obr\u00e1zek \u010d. 2). Pokud je hlavn\u00edm \u00fa\u010delem Facebookov\u00e9 propagace prodej, zvol\u00edte mo\u017enost optimalizace kampan\u00ed na konverze<\/strong> a zam\u011b\u0159\u00edte se nap\u0159\u00edklad na prodeje z katalogu<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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Prodeje jsou spojeny s t\u00e9matem dynamick\u00e9ho remarketingu<\/strong>, kter\u00fd u na\u0161ich klient\u016f nastavujeme v\u017edy, kdy\u017e je to mo\u017en\u00e9. Kompletn\u00ed implementaci dynamick\u00e9ho remarketingu doporu\u010dujeme p\u0159edat profesion\u00e1l\u016fm.<\/p>\n <\/div>\n <\/div>\n\n\n

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Konverz\u00ed v\u0161ak nemus\u00ed b\u00fdt pouze dokon\u010den\u00ed n\u00e1kupn\u00edho procesu, kter\u00e1 je a\u017e posledn\u00edm krokem v cel\u00e9m n\u00e1kupn\u00edm rozhodov\u00e1n\u00ed. M\u016f\u017ee to b\u00fdt i n\u00e1v\u0161t\u011bvnost<\/strong> obchodu<\/strong> nebo n\u011bjak\u00e1 jin\u00e1 vlastn\u00ed<\/strong> konverze<\/strong>. <\/p>\n <\/div>\n <\/div>\n\n\n

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Obr\u00e1zek \u010d. 2 Marketinov\u00fd \u00fa\u010del kampan\u011b<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Po v\u00fdb\u011bru marketingov\u00e9ho \u00fa\u010delu n\u00e1sleduje ur\u010den\u00ed okruhu u\u017eivatel\u016f, kter\u00fdm m\u00e1 b\u00fdt reklama doru\u010dovan\u00e1. Mezi z\u00e1kladn\u00ed zp\u016fsoby c\u00edlen\u00ed na publikum v sad\u011b reklam pat\u0159\u00ed:<\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

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  1. Z\u00e1kladn\u00ed okruhy u\u017eivatel\u016f (demografick\u00e9 \u00fadaje, lokalita, z\u00e1jmy, chov\u00e1n\u00ed)<\/li>\n <\/div>\n <\/div>\n\n\n
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  2. Vlastn\u00ed okruhy u\u017eivatel\u016f (c\u00edlen\u00ed na fanou\u0161ky str\u00e1nky, n\u00e1v\u0161t\u011bvn\u00edky str\u00e1nky, vlastn\u00ed zdroje)<\/li>\n <\/div>\n <\/div>\n\n\n
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  3. Podobn\u00e9 okruhy u\u017eivatel\u016f (c\u00edlen\u00ed na procentu\u00e1ln\u00ed vzorek populace ve vybran\u00e9 zemi, kte\u0159\u00ed odpov\u00eddaj\u00ed va\u0161\u00ed FB str\u00e1nce)<\/li>\n <\/div>\n <\/div>\n<\/ol>\n <\/div>\n <\/div>\n\n\n
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    Vytv\u00e1\u0159en\u00ed kreativy pro reklamu<\/h2>\n <\/div>\n <\/div>\n\n\n
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    Pro\u0161li jste si jednotliv\u00e9 mo\u017enosti c\u00edlen\u00ed a prvn\u00ed kampa\u0148 na Facebooku m\u00e1te p\u0159ipravenou. Nikdy jste v\u0161ak kreativu<\/strong> pro reklamu na Facebooku nevytv\u00e1\u0159eli a nev\u00edte jak za\u010d\u00edt? Nic si z toho ned\u011blejte a zkuste tyto tipy:<\/p>\n <\/div>\n <\/div>\n\n\n

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    \u0160m\u00edrujte konkurenci<\/h3>\n <\/div>\n <\/div>\n\n\n
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    Inspiraci m\u016f\u017eete na\u010derpat od t\u011bch nejlep\u0161\u00edch nebo rovnou od va\u0161ich konkurent\u016f<\/strong>. Facebook toti\u017e nab\u00edz\u00ed tzv. Knihovnu reklam<\/a>, kde vyp\u00e1tr\u00e1te t\u0159eba aktivn\u00ed reklamu na Coca-colu pro americk\u00fd trh.<\/p>\n <\/div>\n <\/div>\n\n\n

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    Jednotliv\u00e9 reklamy si projd\u011bte a na\u010derpejte inspiraci<\/strong>, jak m\u016f\u017eou vypadat:<\/p>\n <\/div>\n <\/div>\n\n\n

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