{"id":4811,"date":"2019-07-03T07:45:00","date_gmt":"2019-07-03T05:45:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/formaty-prispevku-na-facebooku\/"},"modified":"2021-12-01T09:01:41","modified_gmt":"2021-12-01T08:01:41","slug":"formaty-prispevku-na-facebooku","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/formaty-prispevku-na-facebooku\/","title":{"rendered":"Seznamte se s form\u00e1ty p\u0159\u00edsp\u011bvk\u016f, kter\u00e9 v\u00e1\u0161 Facebook posunou na vy\u0161\u0161\u00ed \u00farove\u0148"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zm\u011bna je ob\u010das za pot\u0159eb\u00ed a&nbsp;plat\u00ed to i&nbsp;pro va\u0161i <strong>ze\u010f na Facebooku<\/strong>. P\u0159i p\u0159\u00edprav\u011b tohoto \u010dl\u00e1nku jsme&nbsp;se opravdu zapotili, abychom u&nbsp;n\u011bkter\u00fdch form\u00e1t\u016f v\u016fbec dok\u00e1zali&nbsp;naj\u00edt&nbsp;p\u0159\u00edklad<strong> <\/strong>na firemn\u00edch&nbsp;\u00fa\u010dtech. To jen potvrzuje, \u017ee m\u00e1te \u0161anci se d\u00edky jin\u00fdm typ\u016fm p\u0159\u00edsp\u011bvku <strong>odli\u0161it od konkurence<\/strong>. Byla by \u0161koda v\u00e1\u0161&nbsp;profil&nbsp;z\u00e1sobit pouze fotkami.&nbsp;Pokud&nbsp;se neboj\u00edte testovat a&nbsp;experimentovat,&nbsp;je dne\u0161n\u00ed \u010dl\u00e1nek psan\u00fd p\u0159\u00edmo pro&nbsp;v\u00e1s.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Na konci \u010dl\u00e1nku jsou za\u0159azen\u00e9&nbsp;form\u00e1ty vy\u017eaduj\u00edc\u00ed k&nbsp;vytvo\u0159en\u00ed <strong>dal\u0161\u00ed aplikaci <\/strong>nebo<strong> techniku<\/strong>. Uv\u00e1d\u00edme je sp\u00ed\u0161e pro zaj\u00edmavost. Za\u010dneme v\u0161ak&nbsp;zlehka\u2009\u2014\u2009u&nbsp;p\u0159\u00edsp\u011bvk\u016f, kter\u00e9 pravd\u011bpodobn\u011b <strong>zn\u00e1te<\/strong>&nbsp;a&nbsp;pou\u017e\u00edv\u00e1te.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Textov\u00fd p\u0159\u00edsp\u011bvek<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Facebook preferuje pou\u017e\u00edv\u00e1n\u00ed&nbsp;<strong>nejnov\u011bj\u0161\u00edch<\/strong> mo\u017enost\u00ed&nbsp;a&nbsp;vychyt\u00e1vek, ale proto nemus\u00edte nav\u017edy zavrhnout<strong>&nbsp;star\u0161\u00ed \u0159e\u0161en\u00ed<\/strong>. Pokud zvl\u00e1dnete sepsat text, kter\u00fd vzbud\u00ed ve \u010dten\u00e1\u0159i <strong>emoce<\/strong> a&nbsp;bude ho cht\u00edt okomentovat, nebojte se jej jednou za \u010das za\u0159adit. Jako p\u011bkn\u00fd p\u0159\u00edklad uv\u00e1d\u00edme p\u0159\u00edsp\u011bvek obsahuj\u00edc\u00ed&nbsp;<strong>cit\u00e1t<\/strong>, kter\u00fdm se&nbsp;povedlo zapojit fanou\u0161ky. S&nbsp;texty dob\u0159e pracuje na sv\u00e9m profilu tak\u00e9 <a href=\"https:\/\/www.facebook.com\/pg\/LihovarZufanek\/posts\/\" target=\"_blank\" rel=\"noopener\">Lihovar \u017duf\u00e1nek<\/a>\u2009\u2014\u2009informuje tak o&nbsp;<strong>ne\u010dekan\u00fdch ud\u00e1lostech<\/strong> nap\u0159. o&nbsp;do\u010dasn\u00e9m&nbsp;vyprod\u00e1n\u00ed skladov\u00fdch z\u00e1sob nebo o&nbsp;stavu dod\u00e1vek kolem&nbsp;V\u00e1noc.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe allow=\"encrypted-media\" allowtransparency=\"true\" scrolling=\"no\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fpermalink.php%3Fstory_fbid%3D1114512692069887%26id%3D266044843583347&amp;width=500\" style=\"border:none;overflow:hidden\" width=\"500\" height=\"173\" frameborder=\"0\" loading=\"lazy\"><\/iframe>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Foto post<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jeden z&nbsp;nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00edch typ\u016f p\u0159\u00edsp\u011bvku, se kter\u00fdm se lze potkat.&nbsp;Asi nen\u00ed pot\u0159eba jej d\u00e1l n\u011bjak komentovat\u2009\u2014\u2009ur\u010dit\u011b ka\u017ed\u00fd z&nbsp;v\u00e1s p\u0159\u00edsp\u011bvek s<strong> fotografi\u00ed<\/strong>&nbsp;n\u011bkdy vytvo\u0159il. Snad jen <strong>jedna rada<\/strong>:&nbsp;pokud k&nbsp;fotce pl\u00e1nujete do p\u0159\u00edsp\u011bvku p\u0159idat odkazy na r\u016fzn\u00e9 kategorie produkt\u016f a&nbsp;odkaz&nbsp;je p\u0159\u00edli\u0161 dlouh\u00fd, vyu\u017eijte <strong>zkracova\u010de<\/strong> (nap\u0159. bit.ly).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Hezk\u00e9 a&nbsp;kvalitn\u00ed fotky produkt\u016f za\u010d\u00ednaj\u00ed b\u00fdt samoz\u0159ejmost\u00ed, nicm\u00e9n\u011b ne\u0161l\u00e1pnete vedle ani s&nbsp;<strong>autentick\u00fdmi fotkami<\/strong>&nbsp;od va\u0161ich spokojen\u00fdch z\u00e1kazn\u00edk\u016f.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe allow=\"encrypted-media\" allowtransparency=\"true\" scrolling=\"no\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fnotino.cz%2Fposts%2F10157360936670990&amp;width=500\" style=\"border:none;overflow:hidden\" width=\"500\" height=\"614\" frameborder=\"0\" loading=\"lazy\"><\/iframe>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Foto album<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>Fotoalbum<\/strong> jako takov\u00e9 nelze propagovat, ale p\u0159\u00edsp\u011bvek, kter\u00fd obsahuje fotoalbum lze. Doporu\u010dujeme fotky z&nbsp;akc\u00ed ned\u00e1vat p\u0159\u00edmo do ud\u00e1losti, lep\u0161\u00ed variantou je&nbsp;vytvo\u0159it album na str\u00e1nce a&nbsp;to pak sd\u00edlet na str\u00e1nku ud\u00e1losti. V\u00fdhodou je, \u017ee kdy\u017e potom ukl\u00edz\u00edte&nbsp;samostatn\u00e9 fotky do alba, \u00fa\u010dastn\u00edk\u016fm&nbsp;<strong>vysko\u010d\u00ed upozorn\u011bn\u00ed<\/strong>, \u017ee jste do alba n\u011bco p\u0159idali. Nezapome\u0148te ke ka\u017ed\u00e9 fotce <strong>p\u0159ipojit&nbsp;popisek<\/strong>, ozna\u010dit&nbsp;m\u00edsto, str\u00e1nky nebo lidi (pozor na&nbsp;GDPR&nbsp;:\/&nbsp;).<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe allow=\"encrypted-media\" allowtransparency=\"true\" scrolling=\"no\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fmedia%2Fset%2F%3Fset%3Da.596796770790933%26type%3D3&amp;width=500\" style=\"border:none;overflow:hidden\" width=\"500\" height=\"669\" frameborder=\"0\" loading=\"lazy\"><\/iframe>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">360\u00b0 foto<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Vytvo\u0159en\u00ed nen\u00ed v\u016fbec slo\u017eit\u00e9\u2009\u2014\u2009sta\u010d\u00ed nahr\u00e1t&nbsp;<strong>panoramatick\u00fd&nbsp;<\/strong>sn\u00edmek, kter\u00fd&nbsp;bude \u0161ir\u0161\u00ed ne\u017e 100 stup\u0148\u016f. Do p\u0159\u00edsp\u011bvku je povolen\u00e9 vlo\u017eit&nbsp;<strong>pouze jeden sn\u00edmek<\/strong>. Nat\u00e1\u010den\u00edm telefonu nebo potahov\u00e1n\u00edm my\u0161\u00ed se <strong>rozhl\u00ed\u017e\u00edte<\/strong>. Skv\u011ble se hod\u00ed pro vytvo\u0159en\u00ed sout\u011b\u017en\u00edho p\u0159\u00edsp\u011bvku.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe allow=\"encrypted-media\" allowtransparency=\"true\" scrolling=\"no\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FLinaJeJina%2Fposts%2F1896638353764730&amp;width=500\" style=\"border:none;overflow:hidden\" width=\"500\" height=\"474\" frameborder=\"0\" loading=\"lazy\"><\/iframe>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Link post<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Sd\u00edlen\u00ed odkaz\u016f v&nbsp;p\u0159\u00edsp\u011bvku&nbsp;pat\u0159\u00ed mezi <strong>nej\u010dast\u011bji<\/strong> pou\u017e\u00edvan\u00e9. Upravov\u00e1n\u00ed (nadpisek, n\u00e1hledov\u00fd obr\u00e1zek atd.) nen\u00ed \u00fapln\u011b snadn\u00e9\u2009\u2014\u2009kv\u016fli d\u0159\u00edv\u011bj\u0161\u00edmu zneu\u017eit\u00ed k&nbsp;\u0161\u00ed\u0159en\u00ed fake news omezuje Facebook mo\u017enost editace. Po nahr\u00e1t\u00ed n\u00e1hledu <strong>link samotn\u00fd vyma\u017ete<\/strong>, proto\u017ee je u\u017e zbyte\u010dn\u00e9 ho v&nbsp;p\u0159\u00edsp\u011bvku m\u00edt. U&nbsp;link postu se obr\u00e1zek nikdy neulo\u017e\u00ed do fotoalba. Vyu\u017eit\u00ed je z\u0159ejm\u00e9\u2009\u2014\u2009odv\u00e9st fanou\u0161ky <strong>na webovou str\u00e1nku<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe allow=\"encrypted-media\" allowtransparency=\"true\" scrolling=\"no\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FBeWoodencz%2Fposts%2F1504850859651610&amp;width=500\" style=\"border:none;overflow:hidden\" width=\"500\" height=\"549\" frameborder=\"0\" loading=\"lazy\"><\/iframe>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Ud\u00e1lost<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kdy\u017e u\u017e si d\u00e1te tu pr\u00e1ci a&nbsp;uspo\u0159\u00e1d\u00e1te skv\u011blou akci, pozv\u011bte vybran\u00e9 lidi nebo vytvo\u0159te ve\u0159ejnou <strong>ud\u00e1lost<\/strong> na Facebooku. V\u00fdhodou jsou <strong>vyskakuj\u00edc\u00ed upozorn\u011bn\u00ed<\/strong> p\u0159i jak\u00e9koliv aktivit\u011b v&nbsp;dan\u00e9 ud\u00e1losti t\u011bm, co maj\u00ed z\u00e1jem nebo se z\u00fa\u010dastn\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe allow=\"encrypted-media\" allowtransparency=\"true\" scrolling=\"no\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FWolfGangConcept%2Fposts%2F1857421777695288&amp;width=500\" style=\"border:none;overflow:hidden\" width=\"500\" height=\"594\" frameborder=\"0\" loading=\"lazy\"><\/iframe>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Carousel (Multi Products Ad)<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V\u00fdborn\u011b se hod\u00ed pro <strong>p\u0159edstaven\u00ed produkt\u016f<\/strong>. Nahrajete fotky (pozor na&nbsp;\u010dtvercov\u00fd form\u00e1t) a&nbsp;p\u0159i\u0159ad\u00edte jim c\u00edlovou URL adresu. Z&nbsp;ka\u017ed\u00e9ho \u010dtverce m\u016f\u017ee v\u00e9st odkaz na <strong>jinou&nbsp;str\u00e1nku<\/strong>. Fotky u\u017eivatel\u00e9 posouvaj\u00ed \u0161ipkou doprava. Do carouselu lze&nbsp;nahr\u00e1t i<strong> videa<\/strong>. Limit je <strong>10<\/strong>&nbsp;kostek.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe allow=\"encrypted-media\" allowtransparency=\"true\" scrolling=\"no\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fspokojenypes.cz%2Fposts%2F2527250377285139&amp;width=500\" style=\"border:none;overflow:hidden\" width=\"500\" height=\"557\" frameborder=\"0\" loading=\"lazy\"><\/iframe>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>TIP:&nbsp;Pokud jste ochotn\u00ed si v\u00edce s&nbsp;carouselem vyhr\u00e1t, m\u016f\u017eete jednu fotku\/\u200bvideo\/\u200bn\u00e1pis rozsekat na \u010d\u00e1sti a&nbsp;vytvo\u0159it tak vlastn\u011b <strong>p\u0159\u00edb\u011bh<\/strong> na pokra\u010dov\u00e1n\u00ed. P\u0159\u00edklady carouselu s&nbsp;r\u016fzn\u00fdm \u00fa\u010delem si m\u016f\u017eete prohl\u00e9dnout <a href=\"https:\/\/tyinternety.cz\/prirucka-marketera\/prirucka-marketera-jak-na-uspesne-carousel-ads\/\" target=\"_blank\" rel=\"noopener\">tady<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Anketa<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Lid\u00e9 maj\u00ed r\u00e1di, kdy\u017e jim nab\u00eddnete o&nbsp;n\u011b\u010dem <strong>rozhodnout<\/strong> a&nbsp;v\u00e1m se poda\u0159\u00ed zv\u00fd\u0161it m\u00edru <strong>zapojen\u00ed<\/strong>. Zeptejte se sv\u00fdch fanou\u0161k\u016f, kterou novou p\u0159\u00edchu\u0165 m\u00e1te uv\u00e9st na trh. Nen\u00ed povolen\u00e9 hlasovat p\u0159es <strong>emotion ikony<\/strong> (i kdy\u017e to spousta profil\u016f po\u0159\u00e1d v&nbsp;p\u0159\u00edsp\u011bvc\u00edch pou\u017e\u00edv\u00e1). <strong>Anketa<\/strong> povoluje v\u00fdb\u011br&nbsp;pouze ze<strong> 2&nbsp;<\/strong>mo\u017enost\u00ed&nbsp;a&nbsp;mus\u00edte k&nbsp;nim p\u0159ipojit&nbsp;<strong>obr\u00e1zek<\/strong> nebo&nbsp;<strong>GIF<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe allow=\"encrypted-media\" allowtransparency=\"true\" scrolling=\"no\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FHappySocks%2Fposts%2F10161791542715602&amp;width=500\" style=\"border:none;overflow:hidden\" width=\"500\" height=\"540\" frameborder=\"0\" loading=\"lazy\"><\/iframe>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Video<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Video je <strong>nejobl\u00edben\u011bj\u0161\u00edm<\/strong> typem obsahu, to u\u017e n\u011bjakou dobu plat\u00ed. Pot\u00ed\u017e je v&nbsp;tom, jestli ho to\u010dit na v\u00fd\u0161ku nebo na \u0161\u00ed\u0159ku. <strong>Videa<\/strong> na v\u00fd\u0161ku nevypadaj\u00ed hezky p\u0159i zobrazen\u00ed na PC, ale na mobilu je to p\u0159esn\u011b naopak. Proto je dobr\u00e9 zn\u00e1t svoji komunitu a&nbsp;zjistit si, na kter\u00fdch<strong> za\u0159\u00edzen\u00edch<\/strong> si v\u00e1\u0161 video obsah pou\u0161t\u00ed. N\u00e1roky na kvalitu nejsou vysok\u00e9. Vysta\u010d\u00edte si s&nbsp;nat\u00e1\u010den\u00edm na<strong> mobil<\/strong>, ale zase by to nem\u011bl b\u00fdt \u00fapln\u00fd propad\u00e1k. Ur\u010dit\u011b sami pozn\u00e1te, jestli by v\u00e1m osobn\u011b video st\u00e1lo za p\u0159ehr\u00e1t\u00ed \u010di nikoliv. Facebook nem\u00e1 r\u00e1d videa sd\u00edlen\u00e1 z&nbsp;YouTube, rad\u011bji je nahr\u00e1vejte<strong> nap\u0159\u00edmo<\/strong>. Jedin\u011b tak p\u016fjdou p\u0159ehr\u00e1t p\u0159\u00edmo uvnit\u0159 Facebooku.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe allow=\"encrypted-media\" allowfullscreen=\"true\" allowtransparency=\"true\" scrolling=\"no\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fmementerra%2Fvideos%2F1587617534715533%2F&amp;show_text=1&amp;width=560\" style=\"border:none;overflow:hidden\" width=\"560\" height=\"426\" frameborder=\"0\" loading=\"lazy\"><\/iframe>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">\u017div\u00e9 vys\u00edl\u00e1n\u00ed<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V\u0161em fanou\u0161k\u016fm p\u0159ijde <strong>upozorn\u011bn\u00ed <\/strong>o&nbsp;zah\u00e1jen\u00ed \u017eiv\u00e9ho&nbsp;vys\u00edl\u00e1n\u00ed. Z\u00e1znam lze <strong>ulo\u017eit<\/strong> a&nbsp;p\u0159\u00edsp\u011bvek, kter\u00fd obsahuje \u017eiv\u00e9 vys\u00edl\u00e1n\u00ed, m\u016f\u017eete <strong>propagovat<\/strong>.&nbsp;M\u016f\u017eete ho i&nbsp;vyu\u017e\u00edt pro z\u00edsk\u00e1n\u00ed feedbacku (p\u0159es zpr\u00e1vy). Pozor na <strong>autorsk\u00e1 pr\u00e1va<\/strong>. U&nbsp;p\u00edsn\u00ed zn\u00e1m\u00fdch interpret\u016f Facebook pozn\u00e1, \u017ee pro dan\u00fd obsah vlastn\u00ed pr\u00e1va nahr\u00e1vac\u00ed spole\u010dnost. Nahr\u00e1v\u00e1n\u00ed z&nbsp;koncertu budete muset vymazat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Zaujal v\u00e1s&nbsp;<strong>live stream<\/strong>&nbsp;a&nbsp;r\u00e1di byste se dozv\u011bd\u011bli v\u00edce o&nbsp;mo\u017enostech vyu\u017eit\u00ed v&nbsp;praxi? Newsfeed.cz na toto t\u00e9ma publikoval zaj\u00edmav\u00fd <a href=\"https:\/\/newsfeed.cz\/prakticke-priklady-pouziti-facebook-live\/\" target=\"_blank\" rel=\"noopener\">\u010dl\u00e1nek<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Prezentace z&nbsp;fotek<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pro p\u0159estaven\u00ed t\u00fdmu zam\u011bstnanc\u016f nebo novinek v&nbsp;sortimentu je tu mo\u017enost vytvo\u0159en\u00ed <strong>prezentace<\/strong>. Fotky&nbsp;ve <strong>\u010dtvercov\u00e9m form\u00e1tu<\/strong> poskl\u00e1d\u00e1te za sebe, nastav\u00edte <strong>\u010das <\/strong>prezentace jednoho \u010dtverce a&nbsp;pak p\u0159id\u00e1te&nbsp;hudbu. V\u00fdsledn\u00fd p\u0159\u00edsp\u011bvek vypad\u00e1 jako&nbsp;video.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe allow=\"encrypted-media\" allowfullscreen=\"true\" allowtransparency=\"true\" scrolling=\"no\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fmanufaktura.cz%2Fvideos%2F282192799148762%2F&amp;show_text=1&amp;width=476\" style=\"border:none;overflow:hidden\" width=\"476\" height=\"625\" frameborder=\"0\" loading=\"lazy\"><\/iframe>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">GIF<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><strong>GIF<\/strong>y jsou st\u00e1le popul\u00e1rn\u00ed a&nbsp;jednou za \u010das se pro zpest\u0159en\u00ed hod\u00ed, t\u0159eba kdy\u017e v\u00e1m bude chyb\u011bt inspirace na psan\u00ed del\u0161\u00edch text\u016f. Na firemn\u00ed str\u00e1nky <strong>nelze GIF p\u0159idat p\u0159\u00edmo z&nbsp;knihovny<\/strong>, jako je tomu u&nbsp;soukrom\u00e9ho \u00fa\u010dtu. Nev\u011b\u0161te hlavu, m\u016f\u017eete si gif ulo\u017eit do po\u010d\u00edta\u010de a&nbsp;potom ho do p\u0159\u00edsp\u011bvku jednodu\u0161e p\u0159id\u00e1te <strong>p\u0159es volbu Fotka nebo video<\/strong>. V&nbsp;publikovan\u00e9m&nbsp;p\u0159\u00edsp\u011bvku se GIF zobraz\u00ed, jak&nbsp;m\u00e1.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe allow=\"encrypted-media\" allowfullscreen=\"true\" allowtransparency=\"true\" scrolling=\"no\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fbornthiswayfoundation%2Fvideos%2F342612839784629%2F&amp;show_text=1&amp;width=476\" style=\"border:none;overflow:hidden\" width=\"476\" height=\"625\" frameborder=\"0\" loading=\"lazy\"><\/iframe>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">360\u00b0 video<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>U\u017eivatel m\u00e1 mo\u017enost se koukat kam s\u00e1m chce m\u00edsto toho, aby se d\u00edval kam ho vedeme my. S&nbsp;touto mo\u017enost\u00ed si vyhr\u00e1la IKEA. \u00dapln\u011b jin\u00fd rozm\u011br vyu\u017eit\u00ed tohoto form\u00e1tu d\u00e1vaj\u00ed&nbsp;videa od&nbsp;<strong>National Geographic<\/strong>, kdy si m\u016f\u017eete t\u0159eba <a href=\"https:\/\/www.facebook.com\/pg\/natgeo\/videos\/\" target=\"_blank\" rel=\"noopener\">zaplavat se \u017eraloky<\/a> a&nbsp;koukat se p\u0159itom<strong> kolem sebe<\/strong>. Pro po\u0159\u00edzen\u00ed t\u011bchto vide\u00ed je pot\u0159eba m\u00edt speci\u00e1ln\u00ed <strong>360\u00b0 kameru<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe allow=\"encrypted-media\" allowfullscreen=\"true\" allowtransparency=\"true\" scrolling=\"no\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FIKEAceska%2Fvideos%2F427759501137102%2F&amp;show_text=1&amp;width=560\" style=\"border:none;overflow:hidden\" width=\"560\" height=\"446\" frameborder=\"0\" loading=\"lazy\"><\/iframe>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Press <span class=\"amp\">&amp;<\/span>&nbsp;Hold post<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tento typ p\u0159\u00edsp\u011bvku funguje <strong>pouze <\/strong>na<strong>&nbsp;telefonu<\/strong>. P\u0159i p\u0159ilo\u017een\u00ed prstu na obrazovku se <strong>stane kouzlo<\/strong>\u2009\u2014\u2009m\u016f\u017ee to b\u00fdt t\u0159eba rozmrznut\u00ed namra\u017een\u00e9 lahve vodky, rozsv\u00edcen\u00ed sv\u011btel u&nbsp;auta apod. K&nbsp;jeho v\u00fdrob\u011b pot\u0159ebujete aplikaci&nbsp;<strong>intoLive<\/strong>.&nbsp;Ve verzi zdarma m\u016f\u017eete upravit video o&nbsp;maxim\u00e1ln\u00ed d\u00e9lce <strong>5&nbsp;vte\u0159in<\/strong>. P\u0159i nahr\u00e1t\u00ed aktivujte Live <strong>ikonu<\/strong>, kter\u00e1 je za\u0161krtnut\u00e1.&nbsp;Aby u\u017eivatel\u00e9 pochopili, co se po nich vlastn\u011b chce, popi\u0161te&nbsp;jim <strong>postup<\/strong> v&nbsp;p\u0159\u00edsp\u011bvku.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud byste r\u00e1di vid\u011bli v\u00edce p\u0159\u00edklad\u016f, otev\u0159ete si (<strong>na mobilu!<\/strong>) FB str\u00e1nku <a href=\"https:\/\/www.facebook.com\/PressAndHold\/\" target=\"_blank\" rel=\"noopener\">Press and Hold<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Instant Experience (d\u0159\u00edve Canvas)&nbsp;<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Tady u\u017e je pot\u0159eba trochu pl\u00e1novat a&nbsp;mo\u017en\u00e1 si i&nbsp;p\u0159izvat v\u00fdpomoc. Ale v\u00fdsledek pak bude st\u00e1t za to\u2009\u2014\u2009vznikne vlastn\u011b mikro web. Popsat v\u00fdsledek je pom\u011brn\u011b slo\u017eit\u00e9 a&nbsp;bude lep\u0161\u00ed, kdy\u017e se pod\u00edv\u00e1te, jak m\u016f\u017ee p\u0159\u00edsp\u011bvek typu Instant Experience vypadat na videu. P\u0159\u00edsp\u011bvek je mo\u017en\u00e9 zobrazit <strong>pouze <\/strong>na&nbsp;<strong>telefonu<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <div class=\"aspect-w-16 aspect-h-9\"><iframe title=\"Example of Facebook Canvas Ad: L'Occitane\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/BN8E7QkpqV4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen loading=\"lazy\"><\/iframe><\/div>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud byste r\u00e1di vid\u011bli v\u00edce p\u0159\u00edklad\u016f, otev\u0159ete si (<strong>na mobilu!<\/strong>) FB skupinu <a href=\"https:\/\/www.facebook.com\/groups\/canvasexamples\/\" target=\"_blank\" rel=\"noopener\">Canvas examples<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">3D post<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Mo\u017enost nahr\u00e1t <strong>3D fotku<\/strong> nen\u00ed zat\u00edm dostupn\u00e1 v\u0161em a&nbsp;mus\u00edte m\u00edt telefon, kter\u00fd m\u00e1 fo\u0165\u00e1k se dv\u011bma objektivy (m\u011blo by fungovat na nov\u00fdch modelech iPhone). 3D post zahrnuje krom\u011b prostorov\u00e9 fotografie tak\u00e9 <strong>3D model<\/strong>, kter\u00fdm m\u016f\u017eete nat\u00e1\u010det, ale je n\u00e1ro\u010dn\u00fd na zhotoven\u00ed.&nbsp;Jestli v\u00e1s 3D p\u0159\u00edsp\u011bvek zaujal, m\u016f\u017eete si p\u0159e\u010d\u00edst na Newsfeed.cz <a href=\"https:\/\/newsfeed.cz\/jak-na-3d-prispevky-na-facebooku\/\" target=\"_blank\" rel=\"noopener\">\u010dl\u00e1nek<\/a>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Update: Facebook nab\u00edz\u00ed mo\u017enost vytvo\u0159it 3D fotku v\u0161em u\u017eivatel\u016fm. U\u017e nepot\u0159ebujete telefon, kter\u00fd um\u00ed portr\u00e9tn\u00ed re\u017eim. Sta\u010d\u00ed m\u00edt <strong>aktu\u00e1ln\u00ed verzi aplikace Facebook v&nbsp;telefonu<\/strong>, nahr\u00e1t 2D fotku a&nbsp;uk\u00e1\u017ee se ikona <strong>Vytvo\u0159it 3D<\/strong>. Jedno kliknut\u00ed a&nbsp;m\u00e1te hotovo.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-html my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  <iframe allow=\"encrypted-media\" allowtransparency=\"true\" scrolling=\"no\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2FKLIMATEX%2Fposts%2F10157171664364536&amp;width=500\" style=\"border:none;overflow:hidden\" width=\"500\" height=\"523\" frameborder=\"0\" loading=\"lazy\"><\/iframe>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">\u0160up s&nbsp;t\u00edm na&nbsp;ze\u010f<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>K vytvo\u0159en\u00ed v\u0161ech popsan\u00fdch form\u00e1t\u016f si vysta\u010d\u00edte s&nbsp;tla\u010d\u00edtkem <strong>Vytvo\u0159it p\u0159\u00edsp\u011bvek<\/strong> v&nbsp;Business Manageru. Dal\u0161\u00ed mo\u017enost\u00ed, jak tvo\u0159it p\u0159\u00edsp\u011bvky, jsou r\u016fzn\u00e9 karty. <strong>Karty<\/strong> jsou dal\u0161\u00ed&nbsp;u\u017eite\u010dn\u00e9 roz\u0161\u00ed\u0159en\u00ed obsahu na va\u0161em firemn\u00edm profilu.&nbsp;O&nbsp;nich si ale pov\u00edme zase a\u017e n\u011bkdy jindy, v&nbsp;dal\u0161\u00edm \u010dl\u00e1nku.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Docela jsme se rozepsali, tak\u017ee v\u00e1m <strong>tlesk\u00e1me<\/strong>, jestli jste se do\u010detli a\u017e sem :) Snad jsme nic nevynechali a&nbsp;tento souhrn pro v\u00e1s bude <strong>u\u017eite\u010dn\u00fd<\/strong>. V\u017edy je d\u016fle\u017eit\u00e9 si uv\u011bdomit, co od p\u0159\u00edsp\u011bvku \u010dek\u00e1te a&nbsp;pak se zamyslete, kter\u00fd form\u00e1t by v\u00e1m mohl dob\u0159e poslou\u017eit.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Budeme r\u00e1di, kdy\u017e n\u00e1m nap\u00ed\u0161ete, jak\u00fd&nbsp;form\u00e1t p\u0159\u00edsp\u011bvku jste <strong>vyzkou\u0161eli&nbsp;<\/strong>na va\u0161em profilu. Taky n\u00e1m dejte v\u011bd\u011bt, jestli byste cht\u011bli v\u00edce \u010dl\u00e1nk\u016f o&nbsp;Facebooku a&nbsp;mo\u017enostech, kter\u00e9 nab\u00edz\u00ed.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>P\u0159ejeme v\u0161em hezk\u00fd za\u010d\u00e1tek pr\u00e1zdnin!<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Zn\u00e1te v\u0161echny mo\u017enosti, kter\u00e9 v\u00e1m Facebook nab\u00edz\u00ed? Zbavte svou ze\u010f jednotv\u00e1rnosti d\u00edky na\u0161im tip\u016fm.<\/p>\n","protected":false},"author":5,"featured_media":4812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[279],"tags":[7,76,92,126],"class_list":["post-4811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialni-site","tag-facebook","tag-internetovy-marketing","tag-online-marketing","tag-socialni-site"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4811"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4811"}],"version-history":[{"count":3,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4811\/revisions"}],"predecessor-version":[{"id":12573,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4811\/revisions\/12573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4812"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}