{"id":4826,"date":"2019-05-28T13:14:00","date_gmt":"2019-05-28T11:14:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/google-nakupy-slovensko\/"},"modified":"2025-03-04T14:14:11","modified_gmt":"2025-03-04T13:14:11","slug":"google-nakupy-slovensko","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/google-nakupy-slovensko\/","title":{"rendered":"Na\u017ehavte slovensk\u00e9 feedy a jdeme inzerovat! Google N\u00e1kupy jdou na Slovensko"},"content":{"rendered":"
\n
\n \n

Vypad\u00e1 to, \u017ee sen v\u0161ech PPC\u010dka\u0159\u016f se u\u017e brzy spln\u00ed a Google Shopping kampan\u011b pofr\u010d\u00ed i na Slovensku. V Google Merchant Centru je mo\u017enost p\u0159ichystat se na tuto zm\u011bnu ji\u017e nyn\u00ed. N\u00ed\u017ee p\u0159ikl\u00e1d\u00e1me d\u016fkaz m\u00edsto slib\u016f.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n
<\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

 <\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

Co te\u010f? Nachystejte si feedy<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

U\u017e te\u010f si m\u016f\u017eete sv\u016fj feed upravit v Google Merchant Centru<\/strong> nebo Mergadu<\/strong> a p\u0159ipravit se tak na inzerci v Google Ads\u2009\u2014\u2009p\u0159esn\u00fd term\u00edn spu\u0161t\u011bn\u00ed zat\u00edm nev\u00edme a nepoda\u0159ilo se n\u00e1m jej dohledat (n\u011bkter\u00e9 zdroje uv\u00e1d\u00ed \u010derven, ale t\u011b\u017eko \u0159\u00edct, zda to tak opravdu bude). Nezb\u00fdv\u00e1 tedy ne\u017e vy\u010dkat. Co zat\u00edm m\u016f\u017eete ud\u011blat a na co je dobr\u00e9 pamatovat?<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

1) Feedy do sloven\u0161tiny<\/h3>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Nezapome\u0148te feedy d\u00e1t do sloven\u0161tiny. Nejd\u016fle\u017eit\u011bj\u0161\u00ed je n\u00e1zev produktu<\/strong> [TITLE], kter\u00fd se prom\u00edtne v reklam\u011b, Google kategorie<\/strong> [GOOGLE PRODUCT CATEGORY] a popisky <\/strong>[DESCRIPTION], kter\u00e9 syst\u00e9mu pomohou l\u00e9pe rozeznat, o kter\u00fd produkt se jedn\u00e1 a nab\u00eddnou u\u017eivateli relevantn\u011bj\u0161\u00ed v\u00fdsledek. <\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

2) Odli\u0161n\u00e9 n\u00e1kupn\u00ed chov\u00e1n\u00ed<\/h3>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Nezapom\u00ednejte, \u017ee na\u0161i sloven\u0161t\u00ed soused\u00e9 maj\u00ed jin\u00e9 n\u00e1kupn\u00ed chov\u00e1n\u00ed. Nyn\u00ed se jim objev\u00ed nov\u00fd form\u00e1t zobrazov\u00e1n\u00ed produkt\u016f p\u0159i vyhled\u00e1v\u00e1n\u00ed. Ot\u00e1zkou je, zda budou kupovat<\/strong>, nebo ze zv\u011bdavosti na \u201cnov\u00e9 obr\u00e1zky\u201d jen klikat a prohl\u00ed\u017eet si je<\/strong>. <\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

3) Je to prost\u011b jin\u00e9<\/h3>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Nepo\u010d\u00edtejte s t\u00edm, \u017ee v\u00e1m bude fungovat to stejn\u00e9, jako v \u010desk\u00fdch Google N\u00e1kupech. Nen\u00ed proto dobr\u00e9 vz\u00edt v\u0161echna vylou\u010den\u00e1 kl\u00ed\u010dov\u00e1 slova<\/strong> v \u010desk\u00e9 produktov\u00e9 kampani a vlo\u017eit je do slovensk\u00e9ho \u00fa\u010dtu\u2009\u2014\u2009ani je nep\u0159ekl\u00e1dejte, prost\u011b to v\u016fbec ned\u011blejte<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

R\u016fzn\u00e9 n\u00e1rodnosti maj\u00ed odli\u0161n\u00e9 n\u00e1kupn\u00ed chov\u00e1n\u00ed, proto co nezaj\u00edm\u00e1 \u010cecha, m\u016f\u017ee b\u00fdt pro Slov\u00e1ka konverzn\u00ed vyhled\u00e1vac\u00ed dotaz. To sam\u00e9 plat\u00ed pro ceny za proklik\u2009\u2014\u2009na Slovensku m\u016f\u017eou b\u00fdt ni\u017e\u0161\u00ed nebo naopak vy\u0161\u0161\u00ed, to sami postupem \u010dasu zjist\u00edte. Pokud se v\u00e1m bude zd\u00e1t cena za proklik vy\u0161\u0161\u00ed, nepanika\u0159te a po\u010dkejte na dostatek dat k optimalizaci.<\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

4) Povinn\u00e9 elementy<\/h3>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Dodr\u017eujte povinn\u00e9 specifikace produktov\u00fdch dat<\/a>, ale to ji\u017e zn\u00e1te z ostatn\u00edch zem\u00ed, kde Google N\u00e1kupy fr\u010d\u00ed<\/strong>. <\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

5) Jeden zdroj pro v\u00edce zem\u00ed<\/h3>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Zdroj m\u016f\u017eete pou\u017e\u00edvat i pro v\u00edce zem\u00ed, tedy nap\u0159\u00edklad \u010cesko a Slovensko. Pokud takto zdroj pou\u017eijete, je nutn\u00e9 myslet na to, \u017ee m\u00e1me odli\u0161n\u00fd \u00fa\u0159edn\u00ed jazyk i m\u011bnu. Tyhle odli\u0161nosti se mus\u00ed pomoc\u00ed pravidel v Google Merchant Center (GMC) nebo Mergada opravit. <\/p><\/blockquote>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

P\u0159eklad v\u00e1s tedy u specifikace produktov\u00fdch dat nemine. M\u011bnu jednodu\u0161e uprav\u00edte pomoc\u00ed N\u00e1stroje pro p\u0159evod m\u011bny<\/strong>, kter\u00fd je aktivov\u00e1n na v\u0161ech GMC \u00fa\u010dtech automaticky. Mus\u00edte zadat jen produkty a ceny, n\u00e1stroj pak odhadem p\u0159evede m\u011bnu a v reklam\u00e1ch zobraz\u00ed spr\u00e1vn\u00e9 hodnoty pro danou zemi.<\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

M\u016f\u017eeme se tedy t\u011b\u0161it na zaj\u00edmav\u00e9 v\u00fdsledky s N\u00e1kupy v Google  nejen na Slovensku, ale pravd\u011bpodobn\u011b i ve Finsku, \u0158ecku, Ma\u010farsku a dokonce i v Rumunsku. Na\u017ehavte slovensk\u00e9 feedy a jdeme inzerovat!<\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

\n
\n \n

R\u00e1di v\u00e1m pom\u016f\u017eeme<\/h2>\n <\/div>\n <\/div>\n\n\n
\n
\n \n

Nezapome\u0148te na to, \u017ee jsme tu od toho, abychom v\u00e1m s marketingem pomohli. Pokud v PPC reklam\u011b t\u00e1pete, anebo prost\u011b chcete lep\u0161\u00ed v\u00fdsledky, ozv\u011bte se n\u00e1m.  Tady zjist\u00edte, co v PPC reklam\u011b d\u011bl\u00e1me.<\/a><\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

Sen ka\u017ed\u00e9ho PPC\u010dkara se splnil! Ano p\u0159esn\u011b tak, Google N\u00e1kupy jdou i na Slovensku!<\/p>\n","protected":false},"author":5,"featured_media":4827,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[278],"tags":[65,104,322],"class_list":["post-4826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","tag-google-nakupy","tag-ppc","tag-ppc-2"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4826"}],"version-history":[{"count":1,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4826\/revisions"}],"predecessor-version":[{"id":10575,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4826\/revisions\/10575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4827"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}