{"id":4853,"date":"2019-04-29T11:56:00","date_gmt":"2019-04-29T09:56:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/newsfeed-day-2019-report\/"},"modified":"2023-06-14T13:05:33","modified_gmt":"2023-06-14T11:05:33","slug":"newsfeed-day-2019-report","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/newsfeed-day-2019-report\/","title":{"rendered":"Newsfeed day 2019: Post\u0159ehy z jedin\u00e9 konference v\u00fdkonnostn\u00edho marketingu na Facebooku"},"content":{"rendered":"
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Zaj\u00edmav\u00ed sp\u00edk\u0159i, spousta j\u00eddla, pit\u00ed, p\u0159\u00edjemn\u00e9 prostory a hlavn\u011b zp\u00e1te\u010dn\u00ed n\u00e1vrat pln\u00fd pozitivn\u00edch dojm\u016f a nov\u00fdch post\u0159eh\u016f. Aneb Newsfeed Day 2019 v jedn\u00e9 v\u011bt\u011b<\/strong>. My jsme na v\u00e1s samoz\u0159ejm\u011b nezapomn\u011bli a p\u0159ivezli jsme z jedin\u00e9 konference v\u00fdkonnostn\u00edho Facebook marketingu v \u010cR post\u0159ehy z p\u0159edn\u00e1\u0161ek.<\/p>\n <\/div>\n <\/div>\n\n\n

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1. Karel Tlus\u0165\u00e1k \u2013 Facebook trendy 2019 : Nenechte si ujet vlak<\/h2>\n <\/div>\n <\/div>\n\n\n
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Karel Tlus\u0165\u00e1k z ROI Hunter a Business Factory pov\u00eddal o tom, jak co nejefektivn\u011bji tvo\u0159it Instastories<\/strong>. Za zm\u00ednku stoj\u00ed 5 d\u016fle\u017eit\u00fdch bod\u016f, kter\u00e9 byste m\u011bli p\u0159i tvorb\u011b Instastories dodr\u017eet:<\/p>\n <\/div>\n <\/div>\n\n\n

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1. Tvo\u0159te personalizovan\u00e1 videa m\u00edsto statick\u00fdch fotek.<\/p>\n <\/div>\n <\/div>\n\n\n

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2. Zaujm\u011bte z\u00e1kazn\u00edka sv\u00fdm produktem nejl\u00e9pe do 1,7 s, pak u\u017e ned\u00e1v\u00e1 pozor<\/strong>.<\/p>\n <\/div>\n <\/div>\n\n\n

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3. Vyu\u017e\u00edvejte Stickers (Hashtagy, lokaci, gify apod) a p\u0159izp\u016fsobujte kreativu va\u0161emu Instagramu.<\/p>\n <\/div>\n <\/div>\n\n\n

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4. Vyu\u017e\u00edvejte Swipe up CTA.<\/p>\n <\/div>\n <\/div>\n\n\n

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5. Tvo\u0159te hodn\u011b obsahu.<\/p>\n <\/div>\n <\/div>\n\n\n

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A za m\u011b? Instastories jsou d\u016fle\u017eit\u00fdm n\u00e1strojem, jak oslovit va\u0161eho z\u00e1kazn\u00edka<\/strong>. Nebojte se testovat, tvo\u0159it a zkou\u0161et r\u016fzn\u00e9 kreativy. \u010casem sami zjist\u00edte, jak\u00e9 varianty jsou pro va\u0161e z\u00e1kazn\u00edky ty nejefektivn\u011bj\u0161\u00ed. P\u0159eci jen na ka\u017ed\u00fd segment a c\u00edlovku funguje n\u011bco jin\u00e9.<\/p>\n <\/div>\n <\/div>\n\n\n

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2. Radek Hud\u00e1k \u2013 Rostouc\u00ed, stagnuj\u00edc\u00ed, krachuj\u00edc\u00ed e\u2011shop: Co je odli\u0161uje na soci\u00e1ln\u00edch s\u00edt\u00edch?<\/h2>\n <\/div>\n <\/div>\n\n\n
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Radek Hud\u00e1k ze Shoptetu se rozpov\u00eddal o d\u016fle\u017eitosti Facebooku a Instagramu pro firmy<\/strong>. Zaj\u00edmav\u00e9 je, \u017ee Shoptet z\u00e1kazn\u00edci vyu\u017e\u00edvaj\u00ed reklamn\u00ed kan\u00e1l Facebook jako t\u0159et\u00ed nejv\u011bt\u0161\u00ed (viz obr\u00e1zek \u010d. 1). Celkem to je 68 % hned po Google Ads a Heurece, kter\u00e1 \u017eeb\u0159\u00ed\u010dek vedla.<\/p>\n <\/div>\n <\/div>\n\n\n

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Jsem velmi r\u00e1d, \u017ee do\u0161lo i na zm\u00ednku o tom, aby se klienti ned\u00edvali na soci\u00e1ln\u00ed s\u00edt\u011b stejnou metrikou jako na performance kampan\u011b. D\u016fle\u017eit\u00e9 je zkoumat data po spu\u0161t\u011bn\u00ed Facebook kampan\u00ed do mnohem v\u011bt\u0161\u00ed hloubky<\/strong>, ne\u017e jen sledovat nicne\u0159\u00edkaj\u00edc\u00ed cpc z Google Analytics.<\/p>\n <\/div>\n <\/div>\n\n\n

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Obr\u00e1zek \u010d. 1: <\/strong>Pod\u00edl marketingov\u00fdch kan\u00e1l\u016f u e\u2011shop\u016f na Shoptetu\u2009\u2014\u2009zdroj: p\u0159edn\u00e1\u0161ka Radka Hud\u00e1ka<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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3. Martin Paukrt \u2013 Jak influence\u0159i pom\u00e1haj\u00ed \u0161l\u00e1pnout do prodej\u016f<\/h2>\n <\/div>\n <\/div>\n\n\n
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Mus\u00edm \u0159\u00edct, \u017ee za m\u011b jedna z nejzaj\u00edmav\u011bj\u0161\u00edch p\u0159edn\u00e1\u0161ek cel\u00e9ho dne. Velk\u00fd pod\u00edl na tom m\u00e1 fakt, \u017ee pat\u0159\u00edm mezi velk\u00e9 fanou\u0161ky soci\u00e1ln\u00edch s\u00edt\u00ed a modern\u00edch trend\u016f. Martin Paukrt promluvil o tom, jak v sou\u010dasn\u00e9 dob\u011b funguje business spolupr\u00e1ce s influenceremi<\/strong>. Tedy s Youtubery, zp\u011bv\u00e1ky a dal\u0161\u00edmi celebritami.<\/p>\n <\/div>\n <\/div>\n\n\n

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Mezi hlavn\u00ed v\u00fdhody za\u0159adil prokazateln\u00e9 zvy\u0161ov\u00e1n\u00ed n\u00e1v\u0161t\u011bvnosti webu, zv\u00fd\u0161en\u00ed vyhled\u00e1v\u00e1n\u00ed brandu<\/strong> a n\u00e1r\u016fst konverz\u00ed z Google Ads<\/strong>. Pl\u00e1nujete spolupr\u00e1ci s influencerem? P\u0159ipravil jsem si pro v\u00e1s p\u00e1r d\u016fle\u017eit\u00fdch typ\u016f:<\/p>\n <\/div>\n <\/div>\n\n\n

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  • Stanovte si c\u00edl<\/strong>, kter\u00e9ho chcete dos\u00e1hnout. Pot\u00e9 hledejte osobu, kter\u00e1 v\u00e1m k jeho napln\u011bn\u00ed nejv\u00edce sed\u00ed,<\/li>\n <\/div>\n <\/div>\n\n\n
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  • vyhodno\u0165te si chov\u00e1n\u00ed, vystupov\u00e1n\u00ed a celkov\u00fd profil influencera,<\/li>\n <\/div>\n <\/div>\n\n\n
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  • hledejte osobu, kter\u00e1 ji\u017e m\u00e1 d\u016fv\u011bru a vztah k va\u0161\u00ed zna\u010dce<\/strong>,<\/li>\n <\/div>\n <\/div>\n\n\n
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  • vyu\u017e\u00edvejte p\u0159i spolupr\u00e1ci slevov\u00e9 k\u00f3dy<\/strong>, jedn\u00e1 se o formu spolupr\u00e1ce, kter\u00e1 funguje,<\/li>\n <\/div>\n <\/div>\n\n\n
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  • testujte a hledejte spr\u00e1vn\u00fd atribu\u010dn\u00ed model<\/strong>, d\u00edky kter\u00e9mu zjist\u00edte re\u00e1ln\u00fd p\u0159\u00ednos.<\/li>\n <\/div>\n <\/div>\n<\/ul>\n <\/div>\n <\/div>\n\n\n
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    4. Jan P\u00e1tek \u2013 Ovlivn\u011bte v\u00fdkon kamenn\u00fdch pobo\u010dek pomoc\u00ed Facebook kampan\u00ed<\/h2>\n <\/div>\n <\/div>\n\n\n
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    M\u00e1te e\u2011shop a vlastn\u00edte z\u00e1rove\u0148 i kamennou prodejnu? Jan P\u00e1tek z Business factory zd\u016fraznil, \u017ee i v dne\u0161n\u00ed \u201eonline\u201c dob\u011b se v\u011bt\u0161ina n\u00e1kup\u016f realizuje offline. A to v pom\u011bru 88,6 % offline<\/strong> a 11,1 %<\/strong> online. Pomoc\u00ed Facebooku lze efektivn\u011b zac\u00edlit reklamy na sm\u011b\u0159ov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f do kamenn\u00e9 pobo\u010dky<\/strong> a ke sb\u00edr\u00e1n\u00ed lead\u016f.<\/p>\n <\/div>\n <\/div>\n\n\n

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    D\u016fle\u017eitost p\u0159edn\u00e1\u0161ky od Jana P\u00e1tka pot\u00e9 spo\u010d\u00edvala p\u0159edev\u0161\u00edm ve zp\u011btn\u00e9m nahr\u00e1v\u00e1n\u00ed offline konverz\u00ed do Facebooku maxim\u00e1ln\u011b do 90 dn\u00ed po interakci s reklamou. Cel\u00fd proces  vy\u017eaduje dob\u0159e propracovan\u00fd CRM syst\u00e9m a dlouhodob\u00e9 budov\u00e1n\u00ed v\u011brnostn\u00edho syst\u00e9mu. Na co si d\u00e1t pozor?<\/p>\n <\/div>\n <\/div>\n\n\n

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    1. Dom\u011b\u0159ujte konverze a\u017e do re\u00e1ln\u00e9ho konce n\u00e1kupn\u00edho procesu.<\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

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    2. Neodd\u011blujte v marketingov\u00e9 strategii online a offline.<\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

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    3. Pou\u017e\u00edvejte data chyt\u0159e.<\/strong><\/p>\n <\/div>\n <\/div>\n\n\n

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    5. Daniel Dedek \u2013 V\u00fdkonnostn\u00ed reklamy vybrou\u0161eny pro slu\u017eby<\/h2>\n <\/div>\n <\/div>\n\n\n
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    Daniel Dedek z Peppermint digital se zab\u00fdval c\u00edlen\u00edm reklamy na men\u0161\u00ed c\u00edlov\u00e9 skupiny. Zaj\u00edmav\u00e9 body z jeho pov\u00edd\u00e1n\u00ed:<\/p>\n <\/div>\n <\/div>\n\n\n

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    • Nem\u00e1te data? Optimalizujte sv\u00e9 reklamy na z\u00e1kladn\u00ed metriky. Od Reach\/\u200b\u200bImprese a\u017e po t\u00ed\u017een\u00e9 Purchase.<\/li>\n <\/div>\n <\/div>\n\n\n
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    • Nezmen\u0161ujte ji\u017e \u00fazk\u00e9 c\u00edlov\u00e9 skupiny, m\u016f\u017eete p\u0159ij\u00edt o levn\u011bj\u0161\u00ed cenu za konverzi.<\/li>\n <\/div>\n <\/div>\n\n\n
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    • Nebojte se testovat<\/strong>.<\/li>\n <\/div>\n <\/div>\n\n\n
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    • Sledujte koment\u00e1\u0159e,lajky, sd\u00edlen\u00ed. Zvy\u0161uj\u00ed d\u016fv\u011bryhodnost a kvalitu va\u0161ich reklam a sni\u017euj\u00ed cenu za konverzi<\/li>\n <\/div>\n <\/div>\n\n\n
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    • Sledujte feedback = prod\u00e1v\u00e1!<\/li>\n <\/div>\n <\/div>\n<\/ul>\n <\/div>\n <\/div>\n\n\n
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      Dal\u0161\u00ed speake\u0159i:<\/h2>\n <\/div>\n <\/div>\n\n\n
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      Newsfeed DAY se neobe\u0161el ani bez zahrani\u010dn\u00edho hosta. Anton Gusev<\/strong> z Joomu se rozpov\u00eddal o Data-driven p\u0159\u00edstupu pro r\u016fst na Facebooku. P\u0159edn\u00e1\u0161ka se zaob\u00edrala t\u00edm, jak nakl\u00e1dat s milionov\u00fdmi rozpo\u010dty a jak takov\u00fd rozpo\u010det efektivn\u011b vyu\u017e\u00edt pro r\u016fst na kl\u00ed\u010dov\u00fdch trz\u00edch EU. Mus\u00edm s respektem uznat, \u017ee s takov\u00fdm rozpo\u010dtem v r\u00e1mci propagace na Facebooku v BESTETO nepracujeme.<\/p>\n <\/div>\n <\/div>\n\n\n

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      Jaroslav Slavi\u010dinsk\u00fd z Kindred Group<\/strong> ve sv\u00e9 p\u0159edn\u00e1\u0161ce p\u0159edstavil, jak tvo\u0159\u00ed n\u00e1borov\u00e9 kampan\u011b pro Metlife a \u0160koda auto, a vyzdvihl s\u00edlu Facebooku. M\u00e1m pro v\u00e1s p\u0159ipraven\u00fd i obr\u00e1zek \u010d. 2 n\u00ed\u017ee, kde Jaroslav Slavi\u010dinsk\u00fd zd\u016fraz\u0148uje 6 zaru\u010den\u00fdch tip\u016f.<\/p>\n <\/div>\n <\/div>\n\n\n

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      Obr\u00e1zek \u010d.  2:<\/strong> 6 zaru\u010den\u00fdch tip\u016f jak dos\u00e1hnout \u00fasp\u011bchu od Jaroslava Slavi\u010dinsk\u00e9ho<\/em>
       <\/p>\n <\/div>\n <\/div>\n\n\n

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      P\u0159edn\u00e1\u0161ky od Blanky Kudrnkov\u00e9, Katar\u00edny Snop\u010dokov\u00e9 a Josefa Hlav\u00e1\u010dka byly zaj\u00edmavou inspirac\u00ed u propagace aplikac\u00ed a expanze pomoc\u00ed Facebook Ads. V r\u00e1mci na\u0161eho t\u00fdmu se v\u0161ak nejednalo o aktu\u00e1ln\u00ed t\u00e9ma, proto jsme se pomalu chystali na zp\u00e1te\u010dn\u00ed cestu do na\u0161eho milovan\u00e9ho Brna.<\/p>\n <\/div>\n <\/div>\n\n\n

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      Na\u010derpali jsme spoustu nov\u00fdch poznatk\u016f a informac\u00ed, kter\u00e9 u\u017e nyn\u00ed zav\u00e1d\u00edme do kampan\u00ed na\u0161ich klient\u016f. D\u00edky za super akci!<\/strong><\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

      Zaj\u00edmav\u00ed sp\u00edk\u0159i, spousta j\u00eddla, pit\u00ed, p\u0159\u00edjemn\u00e9 prostory a hlavn\u011b zp\u00e1te\u010dn\u00ed n\u00e1vrat pln\u00fd pozitivn\u00edch dojm\u016f a nov\u00fdch post\u0159eh\u016f. Aneb Newsfeed Day 2019 v jedn\u00e9 v\u011bt\u011b. <\/p>\n","protected":false},"author":5,"featured_media":4854,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[285],"tags":[7,89,104,136],"class_list":["post-4853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ostatni","tag-facebook","tag-newsfeed-day","tag-ppc","tag-vykonovy-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4853"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4853"}],"version-history":[{"count":2,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4853\/revisions"}],"predecessor-version":[{"id":18831,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4853\/revisions\/18831"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4854"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}