{"id":4859,"date":"2019-04-23T13:23:00","date_gmt":"2019-04-23T11:23:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/jak-se-neplacat-v-socialnich-sitich-postrehy-z-besteto-klubu\/"},"modified":"2022-11-18T12:06:29","modified_gmt":"2022-11-18T11:06:29","slug":"jak-se-neplacat-v-socialnich-sitich-postrehy-z-besteto-klubu","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/jak-se-neplacat-v-socialnich-sitich-postrehy-z-besteto-klubu\/","title":{"rendered":"BESTETO klubu aneb jak se nepl\u00e1cat v soci\u00e1ln\u00edch s\u00edt\u00edch"},"content":{"rendered":"        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Minul\u00fd BESTETO klub jsme si pov\u00eddali o&nbsp;soci\u00e1ln\u00edc\u00edh s\u00edt\u00edch\u2009\u2014\u2009hlavn\u011b o&nbsp;Facebooku a&nbsp;Instagramu.&nbsp;Ten den jsem ale nep\u0159ed\u00e1vala info jenom j\u00e1 e\u2011shopa\u0159\u016fm. I&nbsp;oni mi \u0159ekli spoustu u\u017eite\u010dn\u00fdch v\u011bc\u00ed. Dala jsem dohromady \u010dl\u00e1nek, s&nbsp;\u010d\u00edm e\u2011shopy na t\u011bchto s\u00edt\u00edch nej\u010dast\u011bji&nbsp;bojuj\u00ed a&nbsp;co s&nbsp;t\u00edm d\u011blat.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">Jak na s\u00edt\u00edch mluvit\u2009\u2014\u2009firemn\u00ed tonalita a&nbsp;persony<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kdy\u017e se nad t\u00edm po\u0159\u00e1dn\u011b zamysl\u00edte, ve\u0161ker\u00e1 komunikace na s\u00edt\u00edch za\u010d\u00edn\u00e1 t\u011bmito ot\u00e1zkami\u2009\u2014\u2009<strong>jak m\u00e1m mluvit<\/strong>? M\u00e1m vykat, nebo tykat? Pokud si na to nedok\u00e1\u017eete odpov\u011bd\u011bt, znamen\u00e1 to, \u017ee m\u00e1te nepo\u0159\u00e1dek v&nbsp;tzv. <strong>firemn\u00ed tonalit\u011b<\/strong>. Nem\u00e1te jasno v&nbsp;tom, jak firma komunikuje sm\u011brem ven.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Vymyslet firemn\u00ed tonalitu nen\u00ed na p\u00e1r minut. Mus\u00edte si&nbsp;\u0159\u00edct:<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Komu prod\u00e1v\u00e1m? Kdo je moje <strong>c\u00edlovka<\/strong>?<\/li><li>Jak\u00e1 je na\u0161e <strong>firemn\u00ed kultura<\/strong>?<\/li><li>Bude pro m\u011b tento styl tonality <strong>p\u0159irozen\u00fd<\/strong>? Nebudu se do n\u011bj nutit&nbsp;silou?<\/li><li>Bude mi moje <strong>c\u00edlovka rozum\u011bt<\/strong>?<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>A t\u00edm tento v\u00fd\u010det ur\u010dit\u011b nekon\u010d\u00ed, je to jen nejlep\u0161\u00ed odrazov\u00fd m\u016fstek, jak&nbsp;za\u010d\u00edt.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Tipy:<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Persony<\/strong>\u2009\u2014\u2009abyste si uleh\u010dili ka\u017edodenn\u00ed komunikaci nejenom na s\u00edt\u00edch, vytvo\u0159te si tzv. persony. To jsou takov\u00e9 osoby, kter\u00e9 by mohly b\u00fdt va\u0161\u00edm ide\u00e1ln\u00edm z\u00e1kazn\u00edkem. Popi\u0161te, jak takov\u00e1 osoba vypad\u00e1, co ji tr\u00e1p\u00ed a&nbsp;jak \u0159e\u0161\u00edte sv\u00fdm podnik\u00e1n\u00edm jej\u00ed probl\u00e9m. Person b\u00fdv\u00e1 zpravidla v\u00edce, m\u00e1lokdy se poda\u0159\u00ed, aby firma m\u011bla jen&nbsp;jednu.<\/li><li><strong>Neoslovujte v\u0161echny <\/strong>&#8211; neupadn\u011bte do myln\u00e9 p\u0159edstavy, \u017ee v\u0161ichni jsou va\u0161i z\u00e1kazn\u00edci, \u017ee prod\u00e1v\u00e1te sv\u00e9 zbo\u017e\u00ed \u00fapln\u011b v\u0161em. Neprod\u00e1v\u00e1te. Nikdy neoslov\u00edte v\u0161echny.<\/li><li><strong>Ov\u011b\u0159te si realitu<\/strong>\u2009\u2014\u2009\u010das od \u010dasu je dobr\u00e9 ud\u011blat si takov\u00fd mal\u00fd pr\u016fzkum, kdo opravdu jsou va\u0161i z\u00e1kazn\u00edci. N\u011bkdy toti\u017e zjist\u00edte, \u017ee se va\u0161e p\u0159edstavy&nbsp;m\u00edj\u00ed s&nbsp;realitou. Nap\u0159\u00edklad e\u2011shop, kter\u00fd prod\u00e1val zbo\u017e\u00ed pro fanou\u0161ky fotbalu, se domn\u00edval, \u017ee oslovuje chlapce puber\u0165\u00e1ky. Pak ale zjistili, \u017ee u&nbsp;nich nakupuj\u00ed hlavn\u011b jejich maminky. A&nbsp;to u\u017e p\u0159ece jenom tro\u0161ku zam\u00e1v\u00e1 s&nbsp;komunikac\u00ed cel\u00e9 zna\u010dky.<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>E\u2011shopy, kter\u00e9 maj\u00ed p\u011bkn\u011b zpracovanou firemn\u00ed tonalitu a&nbsp;podle jejich komunikace hned pozn\u00e1te, na koho c\u00edl\u00ed, jsou nap\u0159\u00edklad <a href=\"https:\/\/www.queens.cz\/\" target=\"_blank\" rel=\"noopener\">Queens<\/a> nebo&nbsp;<a href=\"https:\/\/www.biorythme.cz\/blog\" target=\"_blank\" rel=\"noopener\">Biorythme.cz<\/a>.<\/p><\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">V\u00e1\u0161 e\u2011shop na Facebooku<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Na Facebooku m\u00e1te spoustu mo\u017enost\u00ed, co sd\u00edlet\u2009\u2014\u2009\u010dl\u00e1nky z&nbsp;va\u0161eho&nbsp;blogu, fotky z&nbsp;va\u0161eho t\u00fdmu (super v\u011bc, doporu\u010duju, lidi bav\u00ed koukat do z\u00e1kulis\u00ed, ale v\u0161eho s&nbsp;m\u00edrou), ud\u00e1losti, ankety, obr\u00e1zky, videa\u2026<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>V tomto p\u0159\u00edpad\u011b v\u011bt\u0161ina e\u2011shopa\u0159\u016f tu\u0161\u00ed, jak\u00e9 mo\u017enosti maj\u00ed a&nbsp;dok\u00e1\u017eou&nbsp;vymyslet smyslupln\u00fd obsah. \u010casto ale zapom\u00ednaj\u00ed na v\u011bci, kter\u00e9 jejich snahu podkop\u00e1vaj\u00ed. <strong>Na co si d\u00e1t&nbsp;pozor?<\/strong><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">1) Negativn\u00ed koment\u00e1\u0159e<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud to nen\u00ed opravdu \u00fapln\u011b mimo a&nbsp;tot\u00e1ln\u011b nevhodn\u00e9, koment\u00e1\u0159e nema\u017ete. <strong>V\u017edy na n\u011b odpov\u00eddejte<\/strong>. Ud\u011blali jste chybu? P\u0159iznejte ji, omluvte se, nab\u00eddn\u011bte \u0159e\u0161en\u00ed. Nenechte&nbsp;negativn\u00ed koment\u00e1\u0159e le\u017eet ladem, ne\u0159e\u0161te tento probl\u00e9m jenom v&nbsp;soukrom\u00e9 zpr\u00e1v\u011b se z\u00e1kazn\u00edkem. A\u0165 i&nbsp;ostatn\u00ed lid\u00e9 vid\u00ed, \u017ee se <strong>um\u00edte k&nbsp;probl\u00e9mu postavit \u010delem<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">2) Koment\u00e1\u0159e u&nbsp;p\u0159\u00edsp\u011bvk\u016f<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nap\u00ed\u0161e v\u00e1m n\u011bkdo <strong>koment\u00e1\u0159 k&nbsp;p\u0159\u00edsp\u011bvku<\/strong>? Super! Pr\u00e1v\u011b si n\u011bkdo dal tu pr\u00e1ci s&nbsp;t\u00edm, aby se v\u011bnoval va\u0161\u00ed str\u00e1nce. Odpov\u011bzte mu. Lidi na Facebooku u\u017e d\u00e1vno nejsou tak aktivn\u00ed, jako d\u0159\u00edv, obsah sp\u00ed\u0161 konzumuj\u00ed ne\u017e vytv\u00e1\u0159\u00ed. Tak jim uka\u017ete, \u017ee jejich snahu oce\u0148ujete.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">3) Hodnocen\u00ed&nbsp;<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Kdy\u017e v\u00e1m n\u011bkdo nap\u00ed\u0161e hodnocen\u00ed, <strong>ve\u0159ejn\u011b na n\u011bj odpov\u011bzte<\/strong>. Ned\u011bkujte \u010dlov\u011bku jenom do soukrom\u00e9 zpr\u00e1vy. Op\u011bt oce\u0148te jeho snahu\u2009\u2014\u2009na\u0161el si minutku na to, aby se v\u011bnoval jenom v\u00e1m, tak si ji na n\u011bj najd\u011bte taky.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">4) Ne&nbsp;spamy<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nespamujte va\u0161e str\u00e1nky jenom <strong>va\u0161imi produkty<\/strong>, ned\u011blejte z&nbsp;toho vylo\u017een\u011b prodejn\u00ed kan\u00e1l. Takto nikoho dlouho bavit nebudete.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">5) A\u0165 Facebook neum\u00edr\u00e1!<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>A hlavn\u011b\u2009\u2014\u2009<strong>nenech\u00e1vejte v\u00e1\u0161 Facebook um\u0159\u00edt<\/strong>. Pokud jste do n\u011bj u\u017e vlo\u017eili n\u011bjak\u00e9 \u00fasil\u00ed, byla by \u0161koda, aby v\u00e1m te\u010f le\u017eel ladem, prost\u011b zbyte\u010dn\u00e1 pr\u00e1ce. Pokud v\u00e1s to fakt nebav\u00ed, najd\u011bte si n\u011bkoho, kdo v\u00e1m pom\u016f\u017ee.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Tipy:<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li>Nestresujte se po\u010dtem fanou\u0161k\u016f. <strong>Nejste sb\u011bra\u010di lid\u00ed<\/strong> ani lajk\u016f. Sp\u00ed\u0161 se ptejte, zda je va\u0161e publikum <strong>relevantn\u00ed<\/strong>. Nem\u00e1te tam jen sam\u00e9 fanou\u0161ky sout\u011b\u017e\u00ed, kte\u0159\u00ed k&nbsp;v\u00e1m p\u0159i\u0161li kv\u016fli produkt\u016fm zdarma?<\/li><li>V\u0161eho s&nbsp;m\u00edrou! Nenechte Facebook um\u0159\u00edt, ale nezabte fanou\u0161ky <strong>kvantem p\u0159\u00edsp\u011bvk\u016f o&nbsp;ni\u010dem<\/strong>. Rad\u0161i m\u00e9n\u011b ne\u017e v\u00edce p\u0159\u00edsp\u011bvk\u016f, co maj\u00ed hlavu a&nbsp;patu (nap\u0159\u00edklad 2\u2009\u2014\u20094x za t\u00fdden, ale po\u0159\u00e1d je to n\u011bjak\u00e9 obecn\u00e9 doporu\u010den\u00ed, sami si mus\u00edte naj\u00edt, co je pro v\u00e1s nejlep\u0161\u00ed a&nbsp;na co va\u0161i fanou\u0161ci reaguj\u00ed nejv\u00edce).<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/free-stuff-mem.jpg\" alt><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>Opatrn\u011b se sout\u011b\u017eemi. Na Facebook se v\u00e1m m\u016f\u017ee dostat spoustu fanou\u0161k\u016f, ale opravdu je to va\u0161e c\u00edlovka?<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h2 class=\"wp-block-heading\">V\u00e1\u0161 e\u2011shop na Instagramu<\/h2>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Jste e\u2011shop. U\u017e z&nbsp;t\u00e9to podstaty <strong>m\u00e1te co sd\u00edlet na Instagramu<\/strong>. Instagram je o&nbsp;hezk\u00fdch fotk\u00e1ch a&nbsp;vide\u00edch. Kdy\u017e dok\u00e1\u017eeme m\u00edt Instagram my jako marketingov\u00e1 agentura, kter\u00e1 prod\u00e1v\u00e1 vlastn\u011b \u00fapln\u011b nehmatateln\u00e9 v\u011bci (PPC, spr\u00e1va vyhled\u00e1va\u010d\u016f zbo\u017e\u00ed a&nbsp;SEO), tak to <strong>zvl\u00e1dnete i&nbsp;vy<\/strong> se sv\u00fdmi produkty.&nbsp;<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Je jen ot\u00e1zka \u010dasu, kdy Instagram za\u010dne slou\u017eit jako prodejn\u00ed kan\u00e1l. Jasn\u011b, i&nbsp;dneska se i&nbsp;p\u0159es n\u011bj m\u016f\u017ee \u010dlov\u011bk prokliknout na v\u00e1\u0161 e\u2011shop, ale te\u010f se bav\u00edme o&nbsp;vylo\u017een\u011b prodejn\u00edm m\u00edst\u011b. Funkce se jmenuje&nbsp;<a href=\"https:\/\/www.czechcrunch.cz\/2019\/03\/po-facebooku-vstupuje-do-nakupu-ve-velkem-take-instagram-kupovat-zbozi-pujde-primo-v-aplikaci\/\" target=\"_blank\" rel=\"noopener\">Checkout<\/a> a&nbsp;v USA u\u017e funguje. Znamen\u00e1 to, \u017ee lid\u00e9 <strong>nakoup\u00ed va\u0161e zbo\u017e\u00ed p\u0159\u00edmo z&nbsp;Instagramu<\/strong>. Tak\u017ee na co p\u0159i rozj\u00ed\u017ed\u011bn\u00ed a&nbsp;spr\u00e1v\u011b Instagramu myslet?<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">1) Ruce pry\u010d, pokud to nesn\u00e1\u0161\u00edte<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Pokud Instagramovou bublinu vylo\u017een\u011b nen\u00e1vid\u00edte a&nbsp;m\u00e1te osypky jen z&nbsp;n\u00e1zvu t\u00e9to soci\u00e1ln\u00ed s\u00edt\u011b, <strong>dejte to na starost n\u011bkomu jin\u00e9mu<\/strong>. V\u011b\u0159te, \u017ee by va\u0161e zoufalstv\u00ed \u0161lo poznat a&nbsp;nav\u00edc byste to ur\u010dit\u011b brzo zabalili. U\u0161et\u0159\u00edte si zbyte\u010dnou pr\u00e1ci a&nbsp;nervy.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">2) Nesd\u00edlejte v\u0161ude to stejn\u00e9<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Sto marke\u0165\u00e1k\u016f, sto n\u00e1zor\u016f. J\u00e1 si&nbsp;stoj\u00edm za t\u00edm, \u017ee nem\u00e1 smysl sd\u00edlet na v\u0161ech s\u00edt\u00edch <strong>\u00fapln\u011b ten stejn\u00fd obsah<\/strong>. Jasn\u011b, sem tam m\u016f\u017eete nasd\u00edlet stejnou fotku, to zas nen\u00ed takov\u00e1 trag\u00e9die, ale pokud bude v\u00e1\u0161 Instagram p\u0159esn\u011b kop\u00edrovat Facebook, tak to trochu postr\u00e1d\u00e1 smysl.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Pro\u010d bych v\u00e1s m\u011bla sledovat na v\u00edce m\u00edstech, kdy\u017e v\u0161ude sd\u00edl\u00edte to stejn\u00e9? Z\u00e1le\u017e\u00ed na v\u00e1s, jak si nastav\u00edte pravidla\u2009\u2014\u2009nap\u0159\u00edklad pro BESTETO je Instagram voln\u011bj\u0161\u00ed, d\u00e1v\u00e1me tam hodn\u011b fotek a&nbsp;vide\u00ed ze z\u00e1kulis\u00ed a&nbsp;na Facebooku zase v\u00edc sd\u00edl\u00edme t\u0159eba \u010dl\u00e1nky. Z&nbsp;Facebooku se zkr\u00e1tka v\u00edc st\u00e1v\u00e1 informa\u010dn\u00ed kan\u00e1l, na Instagramu se lid\u00e9&nbsp;kochaj\u00ed hezk\u00fdm a&nbsp;vtipn\u00fdm obsahem.<\/p><\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">3) Bu\u010fte aktivn\u00ed<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nesta\u010d\u00ed jen postovat obsah. <strong>Reagujte na p\u0159\u00edsp\u011bvky ostatn\u00edch<\/strong>\u2009\u2014\u2009ve feedu i&nbsp;v p\u0159\u00edb\u011bz\u00edch. Nebu\u010fte na Instagramu pasivn\u00ed. Pokud v\u00e1m n\u011bkdo n\u011bco okomentuje, v\u017edycky mu odpov\u011bzte.&nbsp; Pro\u010d to d\u011blat? No proto\u017ee pokud nejste opravdu velk\u00e1 zna\u010dka, kter\u00e9 chod\u00ed fanou\u0161ci sami a&nbsp;v\u0161ichni ji hrozn\u011b moc cht\u011bj\u00ed sledovat, horko t\u011b\u017eko si n\u011bjakou fanou\u0161kovskou z\u00e1kladnu&nbsp;udr\u017e\u00edte. Prost\u011b si budujte love brand a&nbsp;bu\u010fte ta zna\u010dka, kter\u00e1 reaguje na to, co se <strong>kolem n\u00ed d\u011bje<\/strong>.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">4) Neodfl\u00e1knout p\u0159\u00edsp\u011bvky<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nemus\u00edte m\u00edt fotky jako v&nbsp;National Geographic (samoz\u0159ejm\u011b pokud m\u00e1te, tak pecka), ale <strong>zkuste tomu b\u00fdt co nejbl\u00ed\u017e<\/strong>. Te\u010f si z&nbsp;v\u00e1s trochu utahuju, ale asi v\u00e1s nep\u0159ekvap\u00ed, \u017ee hnusn\u00e9 a&nbsp;rozmazan\u00e9 fotky se budou l\u00edbit maxim\u00e1ln\u011b n\u011bkolika podivn\u00fdm individu\u00edm. Pokud u\u017e jdete do Instagramu, rozje\u010fte ho na smartphonu, kter\u00fd um\u00ed d\u011blat obstojn\u00e9 fotky, co\u017e je dneska ka\u017ed\u00fd&nbsp;druh\u00fd.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h4 class=\"wp-block-heading\">5) Kombinujte foto, obr\u00e1zky, videa<\/h4>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>Nahr\u00e1vat ale nemus\u00edte jen fotky, kombinujte to. Dostanete hezkou recenzi? Fajn, <strong>vytvo\u0159te z&nbsp;toho obr\u00e1zek<\/strong>, pom\u016f\u017ee t\u0159eba velmi <a href=\"https:\/\/www.canva.com\/\" target=\"_blank\" rel=\"noopener\">jednoduch\u00fd online program Canva<\/a>. Takto to d\u011bl\u00e1me v&nbsp;BESTETO my.<\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/besteto_klub_instagram.png\" alt><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>Hezk\u00e9 p\u0159\u00edsp\u011bvky vytvo\u0159\u00edte v&nbsp;grafick\u00e9m online programu Canva. J\u00e1 na n\u011bj ned\u00e1m dopustit. Je velmi intuitivn\u00ed, z\u00e1kladn\u00ed verze je zdarma.<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-heading my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<h3 class=\"wp-block-heading\">Tipy<\/h3>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-list my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<ul class=\"wp-block-list\"><li><strong>Nezapom\u00ednejte fotit lidi<\/strong>. Tuto chybu d\u011bl\u00e1 dost \u00fa\u010dt\u016f na Instagramu. Pokud budete fotit jenom va\u0161e produkty (jednou bude&nbsp;na stole, v&nbsp;tr\u00e1v\u011b, na zemi, v&nbsp;posteli..&nbsp;dvacet variant va\u0161eho produktu na r\u016fzn\u00fdch m\u00edstech nen\u00ed \u00fapln\u011b inovativn\u00ed), <strong>bude to nuda<\/strong>. Lid\u00e9&nbsp;prost\u011b oce\u0148uj\u00ed, kdy\u017e jsou na fotk\u00e1ch jin\u00ed lid\u00e9. Vypad\u00e1 to \u017eiv\u011bji. Je to realita.<\/li><li>L\u00edb\u00ed se mi nap\u0159\u00edklad Instagram <a href=\"https:\/\/www.instagram.com\/tescoma_official\/?hl=cs\" target=\"_blank\" rel=\"noopener\">Tescomy<\/a> nebo <a href=\"https:\/\/www.instagram.com\/econeacz\/?hl=cs\" target=\"_blank\" rel=\"noopener\">Econey<\/a>. Hezk\u00e9 fotky, pohled do z\u00e1kulis\u00ed, dob\u0159e vyfocen\u00e9 produkty\u2026a hlavn\u011b <strong>EMOCE<\/strong>! Vid\u00edte, jak to v&nbsp;t\u011bchto firm\u00e1ch vypad\u00e1, od jak\u00fdch lid\u00ed to kupujete. <strong>Nen\u00ed to \u017e\u00e1dn\u00e1 no name zna\u010dka.&nbsp;<\/strong>Vid\u00edte, \u017ee za ob\u011bma obchody stoj\u00ed \u00fapln\u011b norm\u00e1ln\u00ed lid\u00e9, kte\u0159\u00ed na n\u011bm makaj\u00ed a&nbsp;o\u010dividn\u011b to d\u011blaj\u00ed s&nbsp;l\u00e1skou.<\/li><li>Vyhrajte si s&nbsp;<strong>archivem p\u0159\u00edb\u011bh\u016f<\/strong>. Nahrajte n\u011bjak\u00fd p\u011bkn\u00fd n\u00e1hledov\u00fd obr\u00e1zek a&nbsp;archivujte tam p\u0159\u00edb\u011bhy. Kdy\u017e na v\u00e1\u0161 profil budou chodit lid\u00e9, bude to jedna z&nbsp;prvn\u00edch v\u011bc\u00ed, co si prohl\u00e9dnout. Super m\u00edsto, kam nasd\u00edl\u00edte informace o&nbsp;v\u00e1s, co budou hned po&nbsp;ruce.<\/li><li>Vyu\u017e\u00edvejte <a href=\"https:\/\/www.besteto.cz\/ig-stories-od-a-do-z\" target=\"_blank\" rel=\"noopener\">p\u0159\u00edb\u011bhy<\/a>. Nena\u0161la jsem na to p\u0159\u00edmo statistiku, ale ned\u00e1vno jsem vid\u011bla na <a href=\"https:\/\/www.instagram.com\/vyhnankovaeliska\/\" target=\"_blank\" rel=\"noopener\">Instagramu Eli\u0161ky Vyhn\u00e1nkov\u00e9<\/a> (ve stories :)), \u017ee v\u00edce lid\u00e9 sleduj\u00ed pr\u00e1v\u011b p\u0159\u00edb\u011bhy ne\u017e feed samotn\u00fd.&nbsp;<\/li><\/ul>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-image my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.besteto.cz\/wp-content\/uploads\/Instagram_archiv_pribehu_besteto.png\" alt><\/figure>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p><em>V zelen\u00e9m r\u00e1me\u010dku vid\u00edte, jak m\u016f\u017eete pracovat s&nbsp;archivem p\u0159\u00edb\u011bh\u016f. Nahrajete n\u00e1hledov\u00e9 obr\u00e1zky a&nbsp;uvnit\u0159 m\u00e1te p\u0159\u00edb\u011bhy (stories), kter\u00e9 jste u\u017e n\u011bkdy publikovali.<\/em><\/p>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-quote my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Obecn\u00e9 doporu\u010den\u00ed na Facebook i&nbsp;Instagram, na kter\u00e9 jsem kdysi narazila op\u011bt u&nbsp;Eli\u0161ky Vyhn\u00e1nkov\u00e9 a&nbsp;l\u00edb\u00ed se mi dote\u010f: nemluvte jenom o&nbsp;sob\u011b. Samoz\u0159ejm\u011b, \u017ee vy jste ti, kter\u00e9 va\u0161e firma zaj\u00edm\u00e1 nejv\u00edc. Ostatn\u00edm mus\u00edte nab\u00eddnout i&nbsp;n\u011bco jin\u00e9ho, ne\u017e jen va\u0161e usm\u011bvav\u00e9 fotky.&nbsp;<\/p><\/blockquote>\n  <\/div>\n      <\/div>\n\n\n        <div class=\"component component-paragraph my-6\">\n                  <div class=\"prose prose-lg prose-primary prose-center\">\n  \n<p>O soci\u00e1ln\u00edch s\u00edt\u00edch by se dalo ps\u00e1t donekone\u010dna a&nbsp;j\u00e1 jsem tu zm\u00ednila jenom \u017edibec informac\u00ed. N\u011bkdy je toti\u017e&nbsp;lep\u0161\u00ed si o&nbsp;nich povykl\u00e1dat osobn\u011b. Pokud v\u00e1s n\u00e1\u0161 \u010dl\u00e1nek zaujal, nebo byste se r\u00e1di dozv\u011bd\u011bli o&nbsp;dal\u0161\u00edch t\u00e9matech z&nbsp;online marketingu, <a href=\"https:\/\/www.besteto.cz\/skoleni\/klub\" target=\"_blank\" rel=\"noopener\">stavte se&nbsp;na n\u00e1\u0161 BESTETO klub<\/a>, kter\u00fd pravideln\u011b po\u0159\u00e1d\u00e1me ka\u017ed\u00fd 4. \u010dtvrtek v&nbsp;m\u011bs\u00edci v&nbsp;Brn\u011b. R\u00e1di v\u00e1s uvid\u00edme.<\/p>\n  <\/div>\n      <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Minul\u00fd BESTETO klub jsme si pov\u00eddali&nbsp;o Facebooku a Instagramu.&nbsp;Ten den jsem ale nep\u0159ed\u00e1vala info jenom j\u00e1 e-shopa\u0159\u016fm. I oni mi \u0159ekli spoustu u\u017eite\u010dn\u00fdch v\u011bc\u00ed.&nbsp; Mrkn\u011bte, s \u010d\u00edm e-shopy na s\u00edt\u00edch bojuj\u00ed nejv\u00edc a co s t\u00edm d\u011blat.<\/p>\n","protected":false},"author":5,"featured_media":4860,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[279],"tags":[92,7,75,76],"class_list":["post-4859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialni-site","tag-online-marketing","tag-facebook","tag-instagram","tag-internetovy-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4859"}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4859"}],"version-history":[{"count":2,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4859\/revisions"}],"predecessor-version":[{"id":17065,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4859\/revisions\/17065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4860"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}