{"id":4868,"date":"2019-03-26T14:23:00","date_gmt":"2019-03-26T13:23:00","guid":{"rendered":"https:\/\/besteto.pari.cz\/vylet-do-prahy-aneb-poznejme-ppcbee\/"},"modified":"2025-03-04T14:14:32","modified_gmt":"2025-03-04T13:14:32","slug":"vylet-do-prahy-aneb-poznejme-ppcbee","status":"publish","type":"post","link":"https:\/\/www.besteto.cz\/vylet-do-prahy-aneb-poznejme-ppcbee\/","title":{"rendered":"PPC Bee: Zjist\u011bte, jak funguje n\u00e1stroj pro tvorbu produktov\u00fdch inzer\u00e1t\u016f ve vyhled\u00e1v\u00e1n\u00ed"},"content":{"rendered":"
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V PPC t\u00fdmu jsme se rozhodli zp\u0159\u00edjemnit si za\u010d\u00e1tek b\u0159ezna v\u00fdletem do Prahy, a to \u0161kolen\u00edm. Tentokr\u00e1t jsme se cht\u011bli dozv\u011bd\u011bt v\u00edc o PPC Bee.<\/p>\n <\/div>\n <\/div>\n\n\n

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Co je PPC Bee<\/h2>\n <\/div>\n <\/div>\n\n\n
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PPC Bee<\/a> slou\u017e\u00ed p\u0159edev\u0161\u00edm k efektivn\u00ed tvorb\u011b produktov\u00fdch inzer\u00e1t\u016f <\/strong>ve vyhled\u00e1v\u00e1n\u00ed v Google Ads<\/strong>, Skliku<\/strong> i Bingu<\/strong>. Vyu\u017e\u00edt jej m\u016f\u017eete tak\u00e9 pro tvorbu inzerc\u00ed na kategorie a podporu skupiny produkt\u016f.<\/p>\n <\/div>\n <\/div>\n\n\n

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PPC Bee je dobrou n\u00e1hradou n\u00e1stroje ppcHit od Seznamu. Pokud jste byli zvykl\u00ed s n\u00edm pracovat, PPC Bee ur\u010dit\u011b ocen\u00edte. D\u00edky tomuto \u0161ikovn\u00e9mu n\u00e1stroji m\u00e1te inzer\u00e1ty vytvo\u0159en\u00e9 na p\u00e1r kliknut\u00ed za pomoc\u00ed pravidel.<\/p>\n <\/div>\n <\/div>\n\n\n

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Pro jak\u00e9 zbo\u017e\u00ed je PPC Bee vhodn\u00e9<\/h2>\n <\/div>\n <\/div>\n\n\n
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Pokud z\u00e1kazn\u00edci vyhled\u00e1vaj\u00ed zbo\u017e\u00ed e\u2011shopu p\u0159es produktov\u00e9 dotazy<\/strong> (nap\u0159\u00edklad \u201ciPhone 7 plus), pak PPC Bee ur\u010dit\u011b vyu\u017eijete. Pro inzerci ve vyhled\u00e1vac\u00ed s\u00edti plat\u00ed, \u017ee produkt mus\u00ed n\u011bkdo hledat<\/strong>, aby se reklama zobrazila. V jin\u00e9m p\u0159\u00edpad\u011b m\u016f\u017ee doj\u00edt k tomu, \u017ee se inzer\u00e1ty nebudou ukazovat a vy jste tak d\u011blali zbyte\u010dnou pr\u00e1ci.<\/p>\n <\/div>\n <\/div>\n\n\n

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Vhodn\u00fdm<\/strong> sortimentem<\/strong> jsou t\u0159eba knihy<\/strong>, kter\u00e9 se hledaj\u00ed podle n\u00e1zv\u016f titul\u016f a autor\u016f. Tak\u00e9 elektronika<\/strong>, kdy lid\u00e9 hledaj\u00ed nap\u0159\u00edklad mobiln\u00ed telefony, televize \u010di po\u010d\u00edta\u010de  podle konkr\u00e9tn\u00edch typ\u016f.<\/p>\n <\/div>\n <\/div>\n\n\n

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Nevhodn\u00e9<\/strong> je naopak zbo\u017e\u00ed vyr\u00e1b\u011bn\u00e9 na m\u00edru<\/strong>, produkty a m\u00f3da nezn\u00e1m\u00fdch zna\u010dek. Hledanost produktov\u00fdch dotaz\u016f m\u016f\u017eete p\u0159edem odhadnout nap\u0159\u00edklad Pl\u00e1nova\u010dem kl\u00ed\u010dov\u00fdch slov od Google nebo N\u00e1vrhem kl\u00ed\u010dov\u00fdch slov od Seznamu.<\/p>\n <\/div>\n <\/div>\n\n\n

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<\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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Jedno selfie ze \u0161kolen\u00ed s chlapci z PPC Bee nem\u016f\u017ee chyb\u011bt :)<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Bez \u010deho se neobejdete<\/h2>\n <\/div>\n <\/div>\n\n\n
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K vyu\u017eit\u00ed aplikace si mus\u00edte zalo\u017eit \u00fa\u010det v PPC Bee. Po p\u0159ihl\u00e1\u0161en\u00ed do \u00fa\u010dtu nahrajete feed<\/strong>, kter\u00fd chcete pou\u017e\u00edt pro inzerci. M\u016f\u017eete pou\u017e\u00edt feed ur\u010den\u00fd pro srovn\u00e1va\u010de zbo\u017e\u00ed jako Heureka.cz, Zbo\u017e\u00ed.cz, ale i feed pro inzerci v Google Shopping Ads. B\u011bhem p\u00e1r minut je hotovo.<\/p>\n <\/div>\n <\/div>\n\n\n

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Oce\u0148ujeme \u00fapravu feedu p\u0159\u00edmo v rozhran\u00ed<\/strong>, ke kter\u00e9 se m\u016f\u017eete kdykoliv vr\u00e1tit a feed v pr\u016fb\u011bhu tvorby kampan\u00ed upravit. Kdy\u017e zjist\u00edte, \u017ee n\u011bkter\u00e9 prom\u011bnn\u00e9 nepot\u0159ebujete, jednodu\u0161e je vypnete. A naopak\u2009\u2014\u2009pokud zjist\u00edte, \u017ee se v\u00e1m hod\u00ed n\u011bjak\u00e9 dal\u0161\u00ed prom\u011bnn\u00e9, prost\u011b je vytvo\u0159\u00edte.<\/p>\n <\/div>\n <\/div>\n\n\n

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Jak vytvo\u0159\u00edte produktovou kampa\u0148<\/h2>\n <\/div>\n <\/div>\n\n\n
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1) V\u00fdb\u011br produkt\u016f<\/h3>\n <\/div>\n <\/div>\n\n\n
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Za pomoc\u00ed podm\u00ednek je pot\u0159eba ur\u010dit produkty<\/strong>, na kter\u00e9 pl\u00e1nujete inzerovat. Nap\u0159\u00edklad chcete inzerovat jen na produkty, kter\u00e9 jsou skladem a jejich cena je v\u011bt\u0161\u00ed ne\u017e 150 K\u010d. Podm\u00ednka by mohla vypadat tak jako na obr\u00e1zku 1.<\/p>\n <\/div>\n <\/div>\n\n\n

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<\/figure><\/div>\n <\/div>\n <\/div>\n\n\n
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Obr\u00e1zek 1: <\/strong>Ur\u010den\u00ed podm\u00ednky v\u00fdb\u011bru produkt\u016f pro produktovou inzerci. <\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Podm\u00ednky budou z\u00e1le\u017eet na zvolen\u00e9m feedu. V p\u0159\u00edkladu je pou\u017eit\u00fd feed pro Google Shopping Ads. V p\u0159\u00edpad\u011b Heureky nebo zbo\u017e\u00ed by podm\u00ednka vypadala jinak.<\/p>\n <\/div>\n <\/div>\n\n\n

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2) V\u00fdb\u011br kl\u00ed\u010dov\u00fdch slov<\/h3>\n <\/div>\n <\/div>\n\n\n
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D\u00e1le vyberete kl\u00ed\u010dov\u00e1 slova<\/strong><\/a> pomoc\u00ed element\u016f, kter\u00e9 se daj\u00ed velmi snadno upravit. Napoprv\u00e9 v\u00e1m to zabere v\u00edc \u010dasu. Rozhran\u00ed je v\u0161ak velmi u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9 a navede v\u00e1s ke spr\u00e1vn\u00e9mu v\u00fdb\u011bru slov.<\/p>\n <\/div>\n <\/div>\n\n\n

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Pokud m\u00e1te v e\u2011shopu n\u011bjakou \u010dasov\u011b omezenou akci<\/strong> (nap\u0159\u00edklad slevy) nebo ud\u00e1lost (V\u00e1noce<\/strong>, Black Friday<\/strong> atd.), m\u016f\u017eete vygenerovat kl\u00ed\u010dov\u00e1 slova, kter\u00e1 budou aktivn\u00ed jen v ur\u010dit\u00e9m obdob\u00ed. <\/p>\n <\/div>\n <\/div>\n\n\n

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3) Tvorba inzer\u00e1t\u016f<\/h3>\n <\/div>\n <\/div>\n\n\n
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U tvorby inzer\u00e1t\u016f m\u00e1te mnoho mo\u017enost\u00ed. V textu jde pou\u017e\u00edvat prom\u011bnn\u00e9, \u010d\u00edm\u017e se v\u0161e  zjednodu\u0161uje\u2009\u2014\u2009hlavn\u00ed v\u00fdhoda je, \u017ee inzer\u00e1t je po\u0159\u00e1d aktu\u00e1ln\u00ed<\/strong> (podle toho, jak si to nastav\u00edte a podle aktualizace feedu) a vy nemus\u00edte neust\u00e1le kontrolovat, jestli jsou \u00fadaje spr\u00e1vn\u00e9 (nap\u0159\u00edklad cena, dostupnost atd.).<\/p>\n <\/div>\n <\/div>\n\n\n

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N\u00e1hled vid\u00edte na obr\u00e1zku 2. Jak samotn\u00fd inzer\u00e1t vypad\u00e1 v praxi, jde vid\u011bt na obr\u00e1zku 3.<\/p>\n <\/div>\n <\/div>\n\n\n

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Obr\u00e1zek 2:<\/strong> Tvorba inzer\u00e1tu v prost\u0159ed\u00ed PPC Bee<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Obr\u00e1zek 3: <\/strong>V\u00fdsledn\u00fd inzer\u00e1t vytvo\u0159en\u00fd v PPC Bee<\/em><\/p>\n <\/div>\n <\/div>\n\n\n

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Pomoc\u00ed vlastn\u00edch prom\u011bnn\u00fdch, kter\u00e9 PPC Bee v rozhran\u00ed nab\u00edz\u00ed, lze vytvo\u0159it origin\u00e1ln\u00ed a aktu\u00e1ln\u00ed inzer\u00e1ty a d\u00edky nim d\u00e1te \u0161anci i hor\u0161\u00edmu feedu<\/strong>. Mo\u017enosti vyu\u017eit\u00ed najdete p\u0159\u00edmo v rozhran\u00ed nebo se o nich do\u010dtete na blogu PPC Bee<\/a>.<\/p>\n <\/div>\n <\/div>\n\n\n

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V PPC Bee mysleli i na ochrann\u00e9 zn\u00e1mky v textech inzer\u00e1t\u016f. V p\u0159\u00edpad\u011b, \u017ee se vr\u00e1t\u00ed chybov\u00e1 hl\u00e1\u0161ka na ochrannou zn\u00e1mku nebo zak\u00e1zan\u00e9 slovo, jednodu\u0161e nastav\u00edte, jak se m\u00e1 reklama zachovat. Je mo\u017en\u00e9 zkusit slova napsat cyrilic\u00ed, zam\u011bnit za jin\u00e9 nebo vymazat a m\u00edsto nechat pr\u00e1zdn\u00e9.<\/p>\n <\/div>\n <\/div>\n\n\n

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Jak hodnot\u00edme n\u00e1stroj PPC Bee?<\/h3>\n <\/div>\n <\/div>\n\n\n
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Nev\u00fdhody\u2026<\/h4>\n <\/div>\n <\/div>\n\n\n
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  • N\u00e1stroj je placen\u00fd a pokud m\u00e1te velk\u00fd po\u010det produkt\u016f, n\u00e1klady se m\u016f\u017eou vy\u0161plhat docela vysoko<\/strong>. <\/li>
  • A\u010d je rozhran\u00ed hodn\u011b intuitivn\u00ed, n\u00e1stroj nen\u00ed pro \u00fapln\u00e9 za\u010d\u00e1te\u010dn\u00edky<\/strong>. Mus\u00edte b\u00fdt technicky zdatn\u011bj\u0161\u00ed, abyste v\u0161e dok\u00e1zali rozjet.<\/li><\/ul>\n <\/div>\n <\/div>\n\n\n
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    A co se n\u00e1m l\u00edbilo\u2026<\/h4>\n <\/div>\n <\/div>\n\n\n
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    • S PPC Bee se n\u00e1m pracovalo opravdu dob\u0159e, rozhran\u00ed je intuitivn\u00ed<\/strong> a celou tvorbou kampan\u011b v\u00e1s provede.<\/li>
    • Kdy\u017e si nebudete n\u011b\u010d\u00edm jist\u00ed, p\u0159ehrajte si video tutori\u00e1l, spoustu materi\u00e1l\u016f najdete i na jejich blogu<\/strong> anebo napi\u0161te podpo\u0159e.<\/li>
    • Super je, \u017ee plat\u00edte jen za pr\u00e1v\u011b aktivn\u00ed produkty<\/strong>, na kter\u00e9 zrovna inzerujete.<\/li><\/ul>\n <\/div>\n <\/div>\n\n\n
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      Jak hodnot\u00edme \u0161kolen\u00ed?<\/h3>\n <\/div>\n <\/div>\n\n\n
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      S v\u00fdb\u011brem \u0161kolen\u00ed jsme neud\u011blali krok vedle ani n\u00e1hodou<\/strong>. Odvezli jsme si spoustu nov\u00fdch v\u011bdomost\u00ed. Setkali jsme se skv\u011bl\u00fdmi lidmi, kte\u0159\u00ed n\u00e1m uk\u00e1zali origin\u00e1ln\u00ed pracovi\u0161t\u011b, pohostili n\u00e1s a ochotn\u011b se s n\u00e1mi vyfotili.<\/p>\n <\/div>\n <\/div>\n\n\n

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      PPC Bee t\u00fdmu d\u011bkujeme a t\u011b\u0161\u00edme se zase n\u011bkdy na vid\u011bnou! :)<\/p>\n <\/div>\n <\/div>\n","protected":false},"excerpt":{"rendered":"

      V PPC t\u00fdmu jsme se rozhodli zp\u0159\u00edjemnit si za\u010d\u00e1tek b\u0159ezna v\u00fdletem do Prahy a to \u0161kolen\u00edm. Tentokr\u00e1t jsme se cht\u011bli dozv\u011bd\u011bt v\u00edc o PPC Bee.<\/p>\n","protected":false},"author":5,"featured_media":4869,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[278],"tags":[104,106,107,322],"class_list":["post-4868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","tag-ppc","tag-produktove-inzeraty","tag-produktove-kampane","tag-ppc-2"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/comments?post=4868"}],"version-history":[{"count":1,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4868\/revisions"}],"predecessor-version":[{"id":10585,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/posts\/4868\/revisions\/10585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media\/4869"}],"wp:attachment":[{"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/media?parent=4868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/categories?post=4868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.besteto.cz\/wp-json\/wp\/v2\/tags?post=4868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}